What are the Advantages of Server-Side Ad Insertion (SSAI)?

What are the Advantages of Server-Side Ad Insertion (SSAI)?

Advantages of Server-Side Ad Insertion (SSAI) is a game-changer in digital advertising, focusing on viewer engagement and seamless ad experiences.

This technology has revolutionized how ads are delivered and has brought numerous benefits to the table. In this detailed article, we will explore five keys advantages of SSAI, explaining why it’s a must-have tool for content creators and advertisers.

1.   Advanced Anti-Adblocking with SSAI

SSAI empowers publishers and advertisers to sidestep ad-blocking software by seamlessly stitching together videos and ads, guaranteeing the delivery of content in a unified stream. Adblocking software has been a persistent headache for advertisers and publishers alike. It prevents SSAI-powered ads from reaching the right viewers, causing income loss and missed chances. Unlike client-side ad insertion that ad-blockers can quickly spot and avoid, SSAI works on the server side, making it much better at resisting ad-blockers.

By dynamically stitching SSAI-enabled ads into the content stream on the server side, SSAI circumvents adblockers effectively. This ensures that your carefully crafted advertisements delivered through SSAI reach your target audience unimpeded, leading to improved ad engagement and increased ROI.

Anti-Adblocking with SSAI
Anti-Adblocking with SSAI

2. Personalized Ad Targeting with SSAI

SSAI empowers advertisers in the world of advertising by enabling precise audience targeting. This technology allows advertisers to tailor their campaigns based on a multitude of factors, including demographics, location, and viewing history, making relevance the reigning monarch of the advertising realm. Here’s how SSAI achieves this:

  • User Data Utilization: SSAI can leverage user data to understand viewer preferences, allowing advertisers to serve SSAI-enabled ads that align with their interests, demographics, and browsing behavior.
  • Real-Time Adaptation: SSAI can adapt in real-time to changing viewer behavior and preferences, ensuring that the SSAI-enabled ads shown are always current and engaging.
  • Dynamic Insertion: SSAI-enabled ads can be inserted seamlessly into the content stream, making the transition from content to ads and back nearly imperceptible, resulting in a smoother and more personalized user experience.

3. Increased/New Revenues through SSAI

SSAI provides content creators and broadcasters with a formidable tool as they persistently seek methods to maximize their revenue streams. SSAI can significantly impact revenue streams in several ways:

  • Higher Ad Completion Rates: Advanced anti-adblocking and personalized targeting via SSAI, it increases the likelihood of viewers watching SSAI-enabled ads to completion, translating into more revenue for advertisers.
  • Competitive Advantage: Offering SSAI capabilities can make publishers more attractive to advertisers, potentially leading to increased demand for ad space and higher rates.
  • Monetization Opportunities: SSAI can enable new monetization strategies, such as server-side ad stitching for live events, opening up fresh revenue streams that were previously untapped.

4. TV-Like User Experience with SSAI

SSAI brings this TV-like user experience to the digital realm, enhancing viewer satisfaction—one of the hallmarks of traditional television being its seamless ad integration:

  • Buffer-Free Transitions: With SSAI, ad transitions are smooth and buffer-free, eliminating the frustration of lengthy ad load times that can drive viewers away.
  • Content Continuity: SSAI ensures that ads do not disrupt the flow of content, contributing to a more enjoyable viewing experience and encouraging viewers to stay engaged.
  • Consistent Quality: Ad quality is maintained at a high standard through SSAI, preserving the overall viewing experience, which is crucial for retaining viewers and keeping them coming back.

5. Increased Control with SSAI

SSAI gives advertisers what they really want: control over their ad campaigns. With SSAI, advertisers have more power to decide where and when their ads appear, and who sees them. This helps them feel more confident and in charge of their campaigns. SSAI provides advertisers and publishers with a high degree of control over their SSAI-enabled ad delivery:

  • Content Integration: Advertisers can specify precisely where and how their SSAI-enabled ads are integrated into the content, ensuring optimal viewer engagement.
  • Real-Time Monitoring: SSAI platforms often come equipped with real-time analytics, allowing advertisers to monitor SSAI-enabled ad performance and make adjustments as needed.
  • Ad Capping: Publishers can implement ad capping via SSAI to prevent viewer overload and ensure a balanced viewer experience.

Server-side ad Insertion (SSAI) is a game-changer in the world of digital advertising and powering the streaming experience.

SSAI is a vital tool for advertisers and publishers in the digital world. It helps you fight ad-blockers effectively by having great features like stopping ad-blockers, showing ads to the right people, making more money, giving a TV-like experience, and letting you control how ads are shown. When you use SSAI, you can stay ahead of others and make your viewers happier, which means more money and happier viewers for you.

Best Digital Rights Management (DRM) Software in 2023

Best Digital Rights Management (DRM) Software in 2023

Digital rights management (DRM) software provides users with a variety of features intended to safeguard their content and ensure it is accessed within their designated parameters. Businesses are constantly sharing files internally and externally, and many others share branded assets or host media files regularly. 

DRM solutions protect the content shared or hosted by businesses and ensure it’s only used in the way originally intended. DRM software can provide features like watermarking and timed expiration for shared documents, and subscription and license management for media files. DRM solutions often leverage built-in encryption software to facilitate secure file transfers.

1. Sigma DRM 

With the work checked by Cartesian, SigmaDRM is confident to be a Vietnamese product compared with DRM solutions of different organizations around the world and is required to have copyright protection closer to content providers. both in terms of quality and cost.

Sigma DRM is currently being used to protect TV content belonging to the K+, Box, VTVcab channel groups as well as Hollywood movie content on the VTVcab ON TV application.

  • Benefit

– The system will issue licenses based on each content and each individual user. Multiple users viewing the same content will be assigned different licenses.

– The system is suitable for 2 current types of digital content, LIVE and VOD.

– The server system is deployed on the Cloud, the system’s availability is high.

– Support HDCP, Rotation Key.

– Supports most of these popular platforms: Android, iOS, Web, WebOS, Tizen.

– Simple integration with a pre-built Sdk system for platforms.

– Integrated support for today’s popular transcode systems: Wowza, ffmpeg…

– Security for each user.

– CMS system:

  • Simple system configuration.
  • Statistics are easy to use.

2. Digify

Digital rights management enables you to set and impose copyright protection for your intellectual property such as market research, eBooks, training materials, modules, reports, and other confidential documents. You will be able to protect your digital files from unauthorized redistribution and restrict ways your customers or recipients copy content.

  • Benefit

Control distribution of confidential documents: the ability to restrict downloads/printing and automatically watermark your documents

Restrict and revoke access to your files: Control which users can access your documents and revoke the permissions anytime, also restrict forwarding and set expiration dates for access

Track user activity with analytics: Know where and when each user accesses all of your documents with Digify’s user analytics and activity log

3. Vitrium

Vitrium has features like encryption, access control, and usage tracking that help businesses keep their digital content safe. The software lets content owners know how their content is used by giving them reports. Vitrium is simple to use and can be connected to other systems to make it easier to manage digital content.

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  • Benefit

– Military-grade encryption for all major video, image, and document file formats

– Permitted access for users and user groups, integrating with Microsoft Active Directory or any third-party credentialing system

– Distribution controls such as browser limits, time-bound access, print/copy controls, watermarks, and login forms

– Secure content sharing via URL links, e-commerce, portals, internal networks, CRM, or third-party integrations 

4. Caplinked

CapLinked is a platform for sharing and collaborating on files safely. It helps businesses and other groups keep track of digital assets like contracts and private information. The venue is easy to use and has safety features like encryption and access controls. CapLinked can also work with other systems to make it easier to manage digital content.

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  • Benefit

Complete Access Control: You decide who sees what documents and when, even those that need to be downloaded or printed

No Plugins. No Updates. Ever: require zero plugins to view PDFs and Microsoft Office files in-browser. No need to slow down your deals with frequent plugin updates or software installations. Zero plugins also means a more secure connection

Comprehensive Activity Tracking: records all activity that occurs within the browser. With real-time activity analytics, you will gain better insight into when prospects are interested and when they’re not. Follow-up with prospects and keep your deal moving forward. Optimize file activity insights to streamline your workflow and improve efficiency throughout the lifespan of your project

5. Widevine DRM

Widevine DRM is adaptable and scalable, allowing it to be used by enterprises of various sizes and industries. It works with multiple devices, like computers, smartphones, and smart TVs. Also, it connects to popular platforms for streaming video and audio.

The software also tracks and reports how the content is being used. So content owners can see how their content is being used and find any potential problems. This information can help them choose how to distribute and make money from their content.

image 136
  • Benefit

Free for use

Content Protection: Provides ubiquitous device coverage and extends synergy across multiple content protection systems

Video Playback: Fully featured HTML5 video player with adaptive streaming, QoS, and accessibility support across devices

Standardized Format: Encrypt once, play anywhere utilizing industry adopted media containers including ISO BMFF (i.e. MP4) and WebM

Legacy System: Support for concurrent access to all content protection systems. Providing migration tools and flexibility while adopting new technologies

Device Security: Robust device security is enabled by using factory provisioned keyboxes to establish a hardware root of trust, secure decryption and content rendering

6. MemberSpace

MemberSpace helps you keep track of your subscriptions and memberships. It lets you set up restricted access levels and benefits for your members and keep your members-only content safe by controlling who can see it. MemberSpace has tools for keeping track of customer information and how members use and interact with the site.

You can use popular platforms like Shopify, WordPress, and Zapier with the software. MemberSpace also provides reporting and analytics. It lets you see how your memberships are doing and make decisions based on that information.

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  • Benefit

– Quickly lock access to any web page with MemberSpace, create memberships for member directories, video lessons, courses, and more, and control the web pages as you see fit

– Monetizing and protecting web content

7. Brandfolder

Brandfolder is a place where companies can store, organize, and share digital information. It makes it easy to find, share, and use digital assets by providing tools for collaboration, workflow management, and reporting. Brandfolder can help marketing and creative teams manage their digital assets more efficiently.

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  • Benefit

– Quality at speed: Improve engagement across channels with higher quality creative and without sacrificing load times. Brandfolder’s patented Smart CDN infrastructure accelerates transfer speeds with fewer failures and extremely low latency worldwide.

– Develop with ease: design the creative and develop the code for campaigns in tandem. Agree on layout and create placeholders, copy and paste Smart CDN links directly into your code, CMS, E-comm or other systems which automatically update as creative is approved

8. Axinom

The offline playing of protected content is one of Axinom DRM’s main benefits when internet connectivity is limited or unavailable. Customers can track usage patterns, user activity, and content protection status with extensive reporting and analytics.

The Axinom DRM system uses industry-standard technologies, including AES, Widevine, and PlayReady. It works efficiently with smart TVs, set-top boxes, mobile devices, and desktop browsers.

image 139
  • Benefit

– 360° Degree Content Security: Supports hardware-backed DRM video protection of premium content with multi-key encryption of different content qualities and key rotation for both linear content and live streaming in all devices

– Maximum availability: Guarantees a maximum availability with a 99.999% SLA by running on globally distributed servers to enable license generation with the lowest latency.

– Proven scalability: Axinom DRM auto-scales and has been performance tested to serve 100,000 DRM licenses per second to match peak demands while live streaming

– Configurable access control: Highly configurable to support device security level configurations, output protection, real-time expiration, device revocation, limiting concurrent streaming, and more

9. Seclore

Seclore provides data-centric security solutions. It contains Seclore FileSecure, a comprehensive solution for controlling sensitive data inside and outside a company. It protects data regardless of where it is kept or shared.

Seclore’s solutions are scalable and compatible with many security technologies and applications. The company provides installation, integration, and support services and prioritizes customer satisfaction.

image 144
  • Benefit

– Encryption with Granular Usage Policies: Easily classify and attach persistent multi-dimensional usage control policies to your files

– Flexible File Protection Methods: Protect files easily and seamlessly with automated and manual protection methods.

Track Seclore DRM-protected files: to see who has accessed it, what they’ve done, and when. Revoke access for any user at any time to ensure that sensitive content is no longer accessible

5 Best CDN Services For 2023

5 Best CDN Services For 2023

Are you looking for the best CDN for WordPress to make your website load faster? A CDN (short for Content Delivery Network) boosts your website’s performance and user experience by loading content at lightning speed.

In the article, we will take a look at a list of the best CDNs for WordPress and help you select the right solution to speed up your website.

1. Akamai

Akamai’s CDN services were born from a challenge posed by internet founder Tim Berners-Lee, to solve what came to be known as the “world wide wait.” We pioneered edge computing more than 20 years ago by developing sophisticated new techniques to route web traffic, getting content from centrally located servers to early internet users faster. Today, the world’s biggest brands trust Akamai’s solutions and expertise to protect and deliver their digital experiences.

No matter the type of content — from websites, apps, APIs, video, or software — our comprehensive set of content delivery solutions is designed to deliver amazing digital experiences for every user, regardless of location, device, or network. 

Akamai has an unmatched global network capacity of 300+ Tbps and is unparalleled at scale with over 4,200 locations and upwards of 1,400 networks that span 135 countries. With the largest edge delivery platform, we see more of what’s happening on the internet. This means we can deftly avoid bottlenecks and defend at the edge. 

Today’s users demand visually engaging, personalized experiences that are fast on every device, all the time. To deliver on customer expectations, digital businesses craft increasingly complex applications that are loaded with high-res images, videos, personalization, and other third-party content. The outcome can be very costly to optimize, operate, and maintain. The Akamai Ion intelligent performance automation and controls continuously analyze, optimize, and accelerate web and mobile app experiences.

2.  CDN77

CDN 77 is a flexible development for custom scenarios. It is also such a dedicated CDN infrastructure for daily traffic at petabytes level

Other exciting features offered by CDN77 are:

Global scale: It has 35 POPs across six continents and delivers 2-3% of the world’s internet traffic during peak periods.

Low latency: It offers direct access to 14 top transit providers and 3000+ local internet service providers (ISPs) for low latency delivery in any location. 

Security: It enables secure connections via HTTPS. Additional security features include token-based signed URLs, proxy servers, whitelisting and blacklisting, and content theft prevention.

Cloud compatibility: It is compatible with any hosting environment and ships with its own cloud-based CDN storage (free up to 50GB).

Advanced analytics: CDN777’s real-time analytics are updated every five minutes. It has a powerful dashboard for insights on traffic consumption, bandwidth capacity, performance overview, and billing

– Optimized VOD & Live video delivery: Highest performance delivery of all major video formats (MP4/HLS/MPEG-DASH/CMAF) to all platforms and devices.

– Additional video features: Encoding, transcoding into adaptive profiles, DVR & Timeshift, HTML5 player with audience analytics

Secure connections: powered by the latest TLS 1.3 with 0-RTT, optimized HTTP/2 and SSL certificates.

Proprietary DDoS protection: based on DPDK, with attacks detection and blocking in under 10 seconds.

Origin and content protection: features such as Secure Tokens, SmartWAF, Hotlink protection, GEO/IP blocking etc.

3. KeyCDN

KeyCDN is among the best CDN for WordPress

KeyCDN is among the best CDNs for WordPress. It’s loaded with features that deliver fast content to visitors and make your website secure from hackers and DDoS attacks.

KeyCDN is easy to integrate with WordPress through its WordPress CDN Enab./ler plugin. It offers 34 edge servers in 25 countries, spread across 6 continents.

Other exciting features offered by KeyCDN are:

  • DDoS protection
  • Two-factor authentication
  • Let’s Encrypt TLS
  • HTTP/2
  • 24/7 customer support

Pricing: KeyCDN pricing starts at $0.04 per GB and varies based on your location.

4. Cloudflare

Cloudflare is the best free CDN 2019

Cloudflare is the best free CDN for WordPress and is highly popular among small business owners. Their free plan offers basic DDoS protection, shared SSL, and its global CDN network of 180 data centers.

But if you want more advanced features, then we suggest you get hold of their paid plans.

Cloudflare CDN offers fast static and dynamic content delivery. You can use its API to automate workflows and have more control over how your website’s content is cached and purged.

It allows you to specify page rules for individual URLs and improve website performance. Here are other features of Cloudflare you might want to check out:

  • User-friendly interface
  • Web application firewall (WAF)
  • Programable API
  • Built-in DDoS protection
  • Customizable cache expiration periods
  • Prevents traffic congestion through intelligent routing
  • Fast cache purge
  • Supports different video files like MPEG-DASH

Pricing: The paid plans of Cloudflare start from $20 per month and go up to $200 per month with the business plan. And there is also a free plan which you can use to get started.

5. Amazon CloudFront

Amazon Cloudfront CDN for WordPress

Finally,Amazon CloudFront is among the best CDN options for your WordPress website. It’s integrated with Amazon Web Services (AWS) and helps fast content delivery to visitors. It caches videos, images, APIs, data, and website stylesheets so your website loads in a matter of seconds.

Deep integration with AWS makes Amazon CloudFront more attractive. You can benefit from services like Amazon S3, Elastic Load Balancing, and Amazon Route 53. All these features in the CDN are programmable through their APIs or AWS Management Console.

More features of Amazon CloudFront include:

  • DDoS protecting through AWS Shield
  • 17 PoPs in 30 countries
  • SSL/TLS encryption along with HTTPS
  • Network optimization for smooth performance
  • Highly customizable

Pricing: It offers a pay-as-you-go pricing and starts from $0.085 for the first 10TB in the US and Canada region.

Our Recommendation: What is the Best CDN for WordPress?

After comparing these different CDNs, we recommend Akamai. This is one of the oldest CDN providers in the market and continues to retain its leadership, even amid the rise of next-gen competitors. It can handle millions of concurrent users and supports large-scale content delivery such as the Star Network.

Performance: deliver fast, quality web experiences to all their end users, web pages render more quickly, video buffering time is reduced, and users stay more engaged.

Availability: content remains accessible to end users even during periods of excessive user traffic when many people are accessing content at the same time or if there are server outages in some parts of the internet

Security: protect content providers and users by mitigating against a wide array of attacks without malicious entities ever compromising delivery and availability

CDN development trend in the market 

CDN development trend in the market 

The global content delivery network market size was valued at USD 15.47 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 23.0% from 2022 to 2030. The COVID-19 pandemic has directly affected the market as the content delivery network vendors rely on several economic factors, such as vibrant financial markets, the flow of liquidity, and capital from financial institutes, for their revenue. Despite these factors, the CDN market is expected to witness steady growth over the forecast period due to the increasing volumes of data being exchanged on the Internet in line with the continuous rollout of high-speed networks.

Prominent Content Delivery Network Market Drivers

Increased Preference for CDN Services for Dynamic Content Requirements to Stimulate Uptake

In terms of digital content distribution, content delivery networks are highly competitive in terms of service quality. As a result, market participants use edge servers for localized caching, necessitating dynamic security.

Software-defined networking (SDN) and network function virtualization (NFV) technologies are rapidly gaining traction, allowing for high-performance services without the need for massively distributed infrastructure, resulting in significant opportunities for large-scale cloud systems.

Content delivery networks not only improve video content and streaming speed and quality, but they also provide high levels of dependable security and superior scalability due to lower data storage costs and content management outsourcing.

Key Challenges hindering Content Delivery Network Market

The Shift of Key Players to In-House CDN Infrastructure and Network Connectivity Issues is Impeding CDN Demand

Some major organizations are shifting their focus away from third-party CDN services and toward building their own content delivery network tailored to their specific requirements. Viruses and cyberattacks are becoming more common as more people use video streaming services to watch movies and advertise. The absence of appropriate standards and procedures for discovering and regulating video content may stymie market growth.

High-cost technology, insufficient connectivity, and the need for high-quality service, as well as concerns about data security and privacy, are expected to constrain the industry. Technical difficulties in live video streaming, complex architecture, and issues with service quality may stymie market growth.


Country-wise Analysis

How will the U.S perform in the Global Market for Content Delivery Network?

Cloud-Based Service Adoption is growing, which is Driving Market Expansion

As per Fact.MR’s analysis, the content delivery network market in the United States is expanding steadily as a result of the widespread adoption of smart devices, higher adoption rates by SMEs, and widespread internet penetration. The country is expected to flourish at a 12% CAGR from 2022 to 2032.

Furthermore, rising acceptance of cloud-based services, deployment of high-speed data networks, and rising smartphone demand are expected to drive market expansion in the United States. An increase in leisure spending is another key factor driving the use of content delivery network solutions in the country.

Will China be the Kingpin of the Content Delivery Network Landscape across Asia Pacific? Increasing CDN Solution Development Initiatives to Support Market Growth

China is a significant and rapidly expanding market for content delivery networks. The rapid spread of the e- Commerce sector, as well as the media and entertainment industries, can be attributed to the growth. Key players are heavily investing in high-speed network installations, making the deployment of content delivery networks in the country critical.

The use of content delivery network solutions is expected to increase as a result of several government initiatives that have enabled quick and secure data delivery management. According to Fact. MR, the content delivery network market in China is poised to grow at a CAGR of 12.1% until 2032, reaching US$ 4.4 Billion.

Category-wise Analysis

By Service Provider, which Category of Content Delivery Network will dominate?

Traditional CDN Service Providers Offer a Variety of Solutions to Fuel Market Revenue

According to Fact. MR’s estimates, content delivery network services are primarily provided by telecom CDNs or traditional CDNs. Traditional CDN service providers have a sizable market share. This pattern is unlikely to shift during the forecast period.

The sector’s dominance can be attributed to a broader range of services offered, such as content acceleration, network optimization, and media delivery, among others. Traditional CDN service providers are introducing solutions for meaningful content and network delivery optimization in response to the surge in global data consumption. Which Application is expected to abound for the Content Delivery Network Software Industry?

There is an Increasing Demand for CDN Solutions to Ensure Latency-Free Media Distribution/Delivery Website caching, media distribution/delivery, and software distribution/delivery can all be accomplished through the use of content delivery networks. The content delivery network market is 55.1% dominated by media distribution/delivery. This expansion can be attributed largely to the recent surge in popularity of video streaming services and VOD subscriptions, which has fueled demand for content delivery and network operational optimization.

The demand for Smartphones and other smart and connected devices that can support digital media is expected to drive growth in the media distribution/delivery application segment. Customers in emerging economies have few options but to access data wherever and whenever they want, thanks to the ongoing deployment of high-speed network

Competitive Landscape

Content delivery network service providers are heavily focused on strategic partnerships within the industry and with end-user corporations in order to establish long-term revenue strategies and accelerate product development. Video-on-demand and video conferencing applications are creating significant opportunities for content delivery solution providers.

Key Developments in the Content Delivery Network Market:

• CloudFlare Inc. announced collaboration with the Internet Archive to improve the reliability of website operations for publishers, which will include users who do not use CloudFlare services. The collaboration will help to improve CloudFlare services while also providing more data to the Internet Archive.

• Limelight Networks, Inc., a leading provider of CDN services, announced the availability of GraphQL functionality for its LayerO by Limelight web application CDN in December 2021. This new feature strengthens Limelight’s position in the web application CDN market, particularly among web builders.

Key Companies & Market Share Insights

The key companies are undertaking several initiatives to expand their geographical reach and strengthen their foothold in the global market. Such initiatives include investments in R&D activities, mergers and acquisitions, new product launches, strategic collaborations and partnerships, and upgrades to the existing solutions. For instance, in December 2021, Limelight Networks, Inc., a leading provider of CDN services, announced the availability of GraphQL functionality for its Layer0 by Limelight web application CDN. This new functionality enhances Limelight’s presence in the web application CDN market, especially for web builders. Some of the prominent players operating in the global content delivery network market are:

  • Akamai Technologies
  • Amazon Web Services, Inc.
  • International Business Machines Corp.
  • Limelight Networks
  • Verizon
  • AT&T Intellectual Property
  • Google LLC
  • Microsoft
  • CenturyLink
  • Deutsche Telekom AG
  • Tata Communications
  • Fastly, Inc.
  • Tencent Cloud
  • Kingsoft Corporation, Ltd.
  • Alibaba.com

Content Delivery Network Market Report Scope

Report AttributeDetails
Market size value in 2022USD 18.18 billion
Revenue forecast in 2030USD 95.37 billion
Growth rateCAGR of 23.0% from 2022 to 2030
Base year for estimation2021
Historical data2017 – 2020
Forecast period2022 – 2030
Quantitative unitsRevenue in USD million/billion and CAGR from 2021 to 2030
Report coverageRevenue forecast, company market share, competitive landscape, growth factors, and trends
Segments coveredContent-type, solutions, service provider, end use, region
Regional scopeNorth America; Europe; Asia Pacific; Latin America; MEA
Country scopeU.S.; Canada; Germany; U.K.; China; India; Japan; Brazil; Mexico
Key companies profiledAkamai Technologies; Amazon Web Services, Inc.; International Business Machines Corp.; Limelight Networks; Verizon; AT&T Intellectual Property; Google LLC; Microsoft; CenturyLink; Deutsche Telekom AG; Tata Communications; Fastly, Inc.; Tencent Cloud; Kingsoft Corporation, Ltd.; Alibaba.com
Customization scopeFree report customization (equivalent up to 8 analyst working days) with purchase. Addition or alteration to country, regional, and segment scope.
Pricing and purchase optionsAvail customized purchase options to meet your exact research needs. Explore purchase options
Which businesses need DRM? DRM service in Thudo Multimedia

Which businesses need DRM? DRM service in Thudo Multimedia

DRM stands for Digital Rights Management (rough translation: digital content copyright management) is a series of access control technologies intended to limit infringement of the owner of copyrighted digital content.

In which cases is DRM applicable?

DRM has been applied in many aspects of life, from documents, videos, music and e-books, to proprietary business information, database subscriptions and software. Their creators use DRM not only to prevent unauthorized copying but also to prevent people from changing/editing them.

Here are a few examples.

The Apple iTunes Music Store uses DRM to limit the number of devices that can play music. Music files also contain purchase and activity history data. Or Apple’s IBook is protected by Apple’s FairPlay technology, which requires the iBook reader to be read by Apple devices.

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Microsoft users must agree to the terms of use and enter the “key” distributed by the company to install Windows or Office software. Furthermore, their DRM technology called PlayReady is used to make the distribution of audio/video content over the network more secure, helping to prevent unauthorized use.

A wide range of businesses uses DRM to protect documents from partners or employees. They help documents be distributed only to certain people and limit usability. This helps prevent files from being changed, stored, copied, or printed.

Which businesses need DRM

Any company needs to protect digital copyright: the most basic is the content posted on the website, blog…

However, depending on the problem’s level, it affects your company’s business.

For example, for content companies (Netflix, Spotify…) without DRM, how many users will spend money to buy a monthly subscription?

Some of the areas that are in dire need of DRM are companies dealing in online education, entertainment (music, movies…), books… because it directly affects revenue.

DRM technology at Thudo Multimedia

SigmaDRM was born to provide digital content providers with a copyright protection solution that fully complies with the security requirements of the world’s leading content producers and film studios; as well as reduces the risk of online content piracy.
In addition to applications in the field of copyright protection in the field of television and cinema. The copyright protection solution is also identified as the foundation for the development of the electronic publishing industry (e-book), transmission security for Security Cameras (IP Camera), as well as content protection in sending. and receive electronic mail (e-mail).

SigmaDRM is the first product of Vietnam to be tested by Cartesian (Cartesian is an organization specializing in the verification of security products in the world). This is also the first digital content copyright protection solution in Southeast Asia, the 6th solution in Asia to be successfully tested, and also puts Vietnam on the list of 20 countries with DRM solutions worldwide. bridge. With the certification by Cartesian, SigmaDRM is confident to be a Vietnamese product that can compete with DRM solutions of other organizations around the world, and bring the need for copyright protection closer to content providers. both in terms of quality and cost.
Sigma DRM is currently being used to protect TV content belonging to the K+, Box, VTVcab channel groups as well as Hollywood movie content on the VTVcab ON TV application.

Product features:

  • The system will issue licenses based on each content and each individual user. Multiple users viewing the same content will be assigned different licenses.
  • The system is suitable for 2 current types of digital content, LIVE and VOD.
  • The server system is deployed on the Cloud and the system’s availability is high.
  • Support HDCP, Rotation Key.
  • Supports most of these popular platforms: Android, iOS, Web, WebOS, Tizen.
  • Simple integration with pre-built Sdk system for platforms.
  • Integrated support for today’s popular transcode systems: Wowza, ffmpeg…
  • Security for each user.
  • CMS system:
    • Simple system configuration.
    • Easy-to-use statistics.