Enable ADS Insertion

Everywhere

Dynamic Ad Insertion – also known as Server-side ad insertion (SSAI) – enables the seamless delivery of video ads into content streamed on internet-enabled devices.

Get Connection Instructions

Enable ADS Insertion

Everywhere

Dynamic Ad Insertion – also known as Server-side ad insertion (SSAI) – enables the seamless delivery of video ads into content streamed on internet-enabled devices.

Get Connection Instructions

Key Features

Dynamic Ad- Insertion

Replace broadcasst ad-breaks with addresable OTT Ads Insert ads into Live- Linear TV and VoD streams

Precise Ad Targeting

Target to User-Segments to personalize streams One to One Connect with Supply Side Platforrms and Ad-Servers

Scale for Large Audiences

Cloud solution and Easy to scale Handling large volumes of concurrent viewers

Consistent User Experience

Support MPEG DASH and HLS for VOD, Linear Channels. Individualized streaming to all IP device

Analytics Tool

Tracks Content Popularrity, Viewer Engagement, Ad perforrmance Service Monitoring 24/7

Integration

Can use all with Sigma Streaming Platform Synchronized ecosystem

Globally, 42.7% of internet users use ad blockers.

Avoiding Ad Blockers for Video Monetization

By integrating content and ads into one continuous stream, SSAI provides a seamless viewing experience, similar to a traditional advertising break. We offers SSAI technology that makes it possible to exchange and insert TV spots on the fly, so broadcasters can increase yield from linear streams within OTT and web environments

Users stream video or OTT content on internet-enabled devices via content delivery networks (CDNs). When a user reaches an ad break, the SSAI server requests ads from third-party ad servers. The SSAI server then stitches those ads – at the same bitrate, frame rate and audio level as the underlying stream – directly into the content, which is passed back to the viewing device via the CDN.