Think back to the last time you were completely engrossed in an OTT movie or series. Chances are, stunning visuals played a major role in captivating you, transporting you to another world, and leaving a lasting impression. But behind that seamless experience lies a hidden battle: balancing breathtaking visuals with robust security and smooth performance.
Here’s the truth: in the fiercely competitive OTT landscape, high-quality visuals aren’t enough. Piracy, unauthorized distribution, and performance issues threaten content creators, platforms, and ultimately, the viewer experience. This is where Sigma DRM, Thudo Multimedia’s innovative solution, enters the scene, acting as your guardian of visual security.
Why are visuals so crucial for OTT success?
The best OTT Platforms
Immersion & Engagement: Breathtaking visuals create a deeper emotional connection, keeping viewers glued to their screens.
Brand Image: High-quality content screams professionalism and reinforces brand recognition, setting you apart from the competition.
The Balancing Act: Quality vs. Security & Performance
The Balancing Act: Quality vs. Security & Performance
Transformed content consumption, offering 4K and HDR visuals for an enhanced viewing experience. However, these high-quality formats come with key challenges:
Security Risks: The large file sizes of 4K and HDR content make them vulnerable to piracy, threatening intellectual property and revenue streams. Employ advanced security measures like encryption, DRM, and watermarking to protect their content from unauthorized distribution.
Performance Issues: Streaming high-definition content can lead to slow loading times and buffering, which disrupt the viewer experience. This can frustrate users, causing them to abandon streams. To mitigate this, need to optimize content delivery with CDNs and adaptive bitrate streaming, ensuring smooth playback across different devices and network conditions.
In balancing quality, security, and performance, address these challenges to deliver a seamless and protected viewing experience.
Introducing Sigma DRM: Your OTT Security Superhero
Imagine a world where you can deliver stunning visuals without worrying about piracy or performance issues. Sigma DRM makes that dream a reality with its comprehensive features:
Fort Knox-Level Security: Encrypted content delivery ensures authorized access only, preventing unauthorized distribution and piracy.
Granular Control: Set permissions for viewing, downloading, and sharing content based on user roles and subscription tiers.
Seamless Integration: Integrates seamlessly with existing platforms and workflows for a smooth user experience.
Content Creators: With advanced security measures like encryption and DRM, content creators can focus on producing high-quality work without the worry of piracy, knowing their intellectual property and revenue are protected.
OTT Platforms: By securing premium content, reduce piracy risks, attract more premium subscribers, and gain a competitive edge. Offering secure, high-quality streaming helps build customer loyalty and boosts profitability.
Viewers: Viewers enjoy seamless, high-definition content with peace of mind, knowing their data is protected and that creators are fairly compensated. This secure experience fosters loyalty and satisfaction with the platform.
Beyond Security: Optimizing Your OTT Experience
Sigma DRM goes beyond just security:
Reduced Content Costs: Secure content translates to reduced piracy and revenue loss, optimizing your content investment.
Improved Viewer Satisfaction: Seamless viewing experiences and a sense of security boost viewer loyalty and satisfaction.
Competitive Advantage: Stand out in the crowded OTT market with secure, high-quality content offerings.
The Future of Secure Visual Storytelling
Sigma DRM stands at the forefront of this evolution
With the rapid advancements in technology such as HDR, 8K resolution, and immersive viewing experiences, the landscape of visual storytelling is evolving at an unprecedented pace. However, as these technologies take center stage, the importance of secure content delivery becomes even more critical.
Sigma DRM stands at the forefront of this evolution, continuously innovating to meet the challenges of tomorrow. Our cutting-edge digital rights management solution is designed to safeguard your valuable visual content, ensuring it remains protected and accessible for the future.
Whether it’s ensuring the integrity of high-definition imagery or securing immersive multimedia experiences, Sigma DRM offers comprehensive protection against piracy and unauthorized distribution. By staying ahead of the curve, we empower content creators and distributors to deliver captivating visual narratives with confidence, knowing that their content is secure in an ever-changing digital landscape.
Don’t let security and performance issues sabotage your OTT success. Unlock the full potential of high-quality visuals with Sigma DRM. Contact us today and experience the difference yourself!
If businesses and television organizations are looking for a solution that ensures a stable, high-quality Video streaming experience for the audience. Sigma Media Server from Thu Do Multimedia is the choice not to be missed. This is the optimal solution to enhance the power of content transmission, bringing a smoother and more vivid broadcasting experience than ever. Let’s explore the details in this article!
Overview of Video Streaming
What is video streaming?
Video streaming is a technology that allows users to watch online videos without having to download the entire content first. Instead, the video data is continuously transmitted from the server to the user’s device over the Internet. This technology has become an important part of modern digital content consumption.
When a user starts watching a video, the data is downloaded in small pieces (called packets) and played immediately. This reduces waiting time and viewer experience.
Types of Video Streaming
On-demand Streaming: Users can choose content to watch at any time, such as Netflix or YouTube.
Live Streaming: Content that is broadcast live, such as sporting events or TV shows.
Game Streaming: Players can participate in online games without having to download the entire game data.
To stream video, you need:
Internet connection: Minimum speed of about 2 Mbps for SD quality video and 5 to 9 Mbps for HD or 4K13.
Streaming device: Computer, smartphone or streaming device like Chromecast.
Streaming protocol: Use protocols like RTMP, HLS or MPEG-DASH to ensure data is transmitted efficiently and continuously.
Video Streaming: Great Opportunities and Not Small Challenges
Fierce Competition Between Video Streaming Broadcasters
Entertainment has always been a prominent and strongly developing industry in all countries, whether it is officially producing movies or buying copyrights. Entertainment videos are always products that are widely accepted by users. In the digital age, video streaming is being utilized, improved and developed more strongly than ever.
The online video platform market is predicted to grow at a CAGR of 13.23%, from 848.78 million USD to 1,804.16 million USD in the next 5 years, showing the increasing demand for this service.
E-commerce livestream:
The trend of livestreaming is becoming an important tool in marketing and sales, allowing consumers to shop directly during broadcasts. This not only creates a seamless shopping experience but also enhances the interaction between sellers and customers.
The popularity of smartphones:
The increasing use of smartphones has promoted the ability to watch live videos anytime, anywhere. This makes streaming more convenient and accessible to a wider audience.
The need for rich content:
Modern consumers tend to prioritize watching videos over reading text content. According to statistics, 4/5 users prefer watching videos over other forms of content. This shows that video streaming is not only a trend but also an essential part of the way content is consumed today.
Facing challenges in Video Streaming technology
In the entertainment industry, providing a smooth and enjoyable experience to users is a big goal but comes with many small challenges. With the increase in the demand for watching videos, streaming platforms face the challenge of improving the quality of their products and services.
In the journey to bring optimal and superior experiences to customers, businesses encounter many difficulties and concerns:
Loading speed and latency in content transmission
One of the biggest challenges in video streaming is ensuring fast loading speed and low latency, especially when users are in different geographical locations. High latency and slow loading speed can lead to stuttering, lag, or long loading times, making viewers easily skip or disconnect.
Watching the same football match, but the neighbor’s house “cheers at the unexpected tweed shot into the net” while your house is waiting anxiously without understanding what happened. Those are two different experiences of latency, one side is low latency and the other side is high latency. Don’t let customers always be “behind” when enjoying their favorite programs. This way, broadcasters are likely to lose revenue.
How to insert ads effectively
Insert continuous ads on broadcast channels
Many video streaming platforms integrate ads to generate revenue, however, inserting ads in a non-smooth manner makes it easy for viewers to skip out. That makes businesses not have much advertising revenue on their products.
Today, the trend of inserting ads has completely changed, no longer manual as before. Customers can hardly skip ads when watching videos but need to watch the full ad. This is a new technology that many businesses have not updated.
Live streaming quality
With live streaming events, maintaining high and stable quality is extremely necessary. Transmission problems or poor image quality during live streaming can lose the authenticity and appeal of the event, leaving a bad impression on the audience. This is a big challenge for sports events, music, or online seminars.
Many event organizers experience live streaming crashes while streaming among thousands or millions of viewers. Especially for game show live streams, when a large number of fans access the live system, the system is overloaded and the live crashes. That is an incident, but mainly a challenge that businesses need to anticipate. To have a solution for the next live.
When the business has completed the product, transmitting the video to viewers is even more important. Because this is the final stage in the revenue journey. Businesses need to find a comprehensive strategic partner to have the best solution in transmitting video streaming.
Key solutions to optimize video streaming performance
When talking about the challenges in video streaming technology, there are many problems that Thu Do Multimedia can solve with its solutions.
Sigma CDN solution
Optimize the speed of content delivery through a powerful content delivery network. Helps minimize latency and ensures stable loading speed even when the number of visitors increases. This is extremely important in retaining viewers and improving satisfaction.
There are many CDN distributors in the world, but Thu Do Multimedia uses modern technology. Allows easy detection and automatic and extremely fast conversion of CDN sources. Makes the video smooth every millimeter.
SSAI solution (Server-Side Ad Insertion)
Sigma SSAI solution
Seamless ad insertion technology is a breakthrough, when viewers need to wait for the end of the ad to be able to continue watching. It is not easy to skip ads like before.
The technology we use turns the ad into a movie video format. Even if you use full ad skipping software, you cannot detect and skip it immediately.
With that technology, businesses can increase the time customers pay attention to the ad and keep customers on their channel longer. Helps increase advertising revenue for businesses.
On today’s Youtube channels, inserting ads continuously becomes popular. Viewers are also more willing to accept ads than before.
Media Live solution
Supports live streaming with low latency and ensures stable quality. This is essential for large events such as sports, concerts, or online seminars, helping to provide a smooth and vivid experience for viewers.
When applying Media Live, organizers can broadcast live with high quality without blocking the connection. Viewers can watch the performance with sharp images without having to wait for loading or experiencing lag.
Businesses can easily handle Live in real time, control the entire Live process and allow their own playback.
Media Video Solution
Thu Do Multimedia processes and optimizes video capacity, helping to balance image quality and bandwidth usage. This is very important for service providers who want to reduce data load but still maintain the best experience.
When videos are optimized in terms of capacity, streaming platforms can reduce the data traffic required for each viewer. This saves network resources and helps serve a large number of users at the same time without causing bandwidth congestion.
Imagine the capacity of a 2-hour movie with full HD resolution can weigh up to 4GB. When using Media Video, the movie capacity can be reduced to 1.5 – 2GB without significantly reducing image quality. This helps save significant resources for the storage space of the business.
Sigma LRM Solution
Sigma LRM (Linear Right Management) allows broadcast service providers to easily and effectively manage channel content. Thereby helping to create a seamless and professional viewing experience for the audience.
In addition, it helps to organize broadcast schedules easily, quickly and conveniently by inserting live signals. It is possible to insert, delete or rearrange broadcast schedules on each channel.
Above are some effective solutions from Thu Do Multimedia to handle the difficulties that Video Streaming broadcasting businesses often encounter. It helps businesses “break” fierce challenges and return to the rating race more smoothly.
Sigma Media Server: An All-in-One Platform for Optimizing Video Streaming
What is Sigma Media Server?
Sigma Media Server is a comprehensive integrated platform that provides optimal solutions for video streaming. From content distribution, advertising management, to live streaming and video-on-demand distribution.
Designed to support the diverse needs of the broadcasting industry. Sigma Media Server helps service providers improve performance and manage video content effectively, providing users with the smoothest and highest quality experience. Businesses do not need to spend time searching for each solution for their content. Here, we have a full range of effective, all-in-one solutions for businesses to choose from. Summary of Thu Do Multimedia’s solutions such as Sigma CDN, SSAI, LRM, Media Video, Media Live,..
The task of businesses is to choose the solutions that suit their needs on our Sigma Media Server platform.
Sigma Media Server Comprehensive Solution Distribution
Sigma Media Server for sale on Huawei
Sigma Media Server solution is currently available on two leading e-commerce platforms in the technology field: Huawei and Alibaba. Distribution on these two prestigious platforms allows businesses to easily access and experience Sigma Media Server, while ensuring outstanding performance and reliability.
Sigma Media Server for sale on Alibaba e-commerce platform
With the extensive server system of Huawei Cloud and Alibaba Cloud, Sigma Media Server takes full advantage of the powerful storage infrastructure and stable bandwidth. Providing the ability to distribute and store video content for businesses on a global scale, optimizing the user experience to the maximum.
Do businesses want to experience our Sigma Media solution right away? Thu Do Multimedia provides a free experience of the Livestream feature for the internal network on the platform. The livestream system is free but brings a comprehensive experience with breakthrough advantages. Businesses can:
Livestream directly on the platform and share the livestream link to their favorite users
Integrate professional tools and effects from various sources to enhance the quality of content before broadcasting.
Livestream from pre-edited videos
Livestream on multiple platforms at the same time such as Facebook, Youtube, …
Support expanding e-commerce presence, increasing sales
There are countless outstanding and extremely useful features to experience Livestream directly on Sigma Media Server. Experience it right here!
Conclusion: Thu Do Multimedia’s Sigma Media Server solution helps improve online video streaming performance for businesses and television organizations. Bringing a smoother, more vivid and faster broadcasting experience than ever before. Now, businesses can easily access and deploy Sigma Media directly on leading e-commerce platforms such as Huawei and Alibaba. Deploy Sigma Media Server today to optimize streaming performance and connect more strongly with your audience!
The demand for online learning is increasing, OTT education is not just a temporary solution but has become an indispensable part of the global education ecosystem. So what exactly is OTT in education and how does it work? Let’s explore these interesting aspects with Thu Do Multimedia in the article below.
Understanding OTT Education
OTT education for children
OTT education, also known as “Over The Top” in the education sector, refers to the delivery of educational content over the Internet without going through traditional platforms such as schools or training centers.
OTT education uses Internet technology to deliver learning content, including videos, online materials, and learning applications. This allows users to access courses, lectures, and learning resources anywhere and anytime they have an Internet connection.
Outstanding features of modern OTT education
OTT education, also known as online education, has many outstanding features that help improve the learning experience for learners.
Flexibility
OTT education brings outstanding flexibility to learners and educational institutions. With OTT solutions, learners can access teaching content anytime, anywhere with just an internet connection. This is especially useful for businesses that need to train staff in many different locations or schools that want to provide remote classes.
This is a great advantage for modern life and international integration, people often have to do many different jobs at the same time, learning through OTT helps learners be proactive in the learning process and master their own knowledge and skills quickly. An office worker who goes to work for 8 hours, when he comes home, he can still take an in-depth online Marketing course on Coursera at 9pm, this is a prominent feature that a traditional educational platform can hardly flexibly meet.
Customers can study anywhere they like
Students can participate in educational OTT anywhere, study at school, and combine dual degrees on the OTT platform flexibly and conveniently while still achieving a certificate of a prestigious course, giving students many opportunities to explore the treasure trove of knowledge.
Diverse content
One of the biggest advantages of educational OTT is its rich, diverse content, suitable for all ages and learning needs. OTT can provide from traditional lectures, videos, documents, seminars to interactive courses and periodic tests.
Enterprises and educational organizations can build an integrated learning system with many different types of content, helping learners absorb knowledge more intuitively and deeply. Diverse content not only attracts learners but also helps maintain learning motivation and increase teaching effectiveness.
Because each learner will have an effective way of absorbing knowledge in different forms of presentation, that is an advantage when choosing the right online courses. Learners can listen to lectures through online video lectures, and easily re-read ebook documents or watch videos when they need to find information again.
The means of recording lectures by teachers or the learning means of students all use technology, thanks to which both sides can easily access each other. Nowadays, learning and teaching equipment are very modern, so students can quickly participate in online courses.
Fully equipped with modern learning equipment for educational OTT
Educational OTT uses advanced technologies such as artificial intelligence (AI), big data (Big Data) and machine learning (Machine Learning), helping to personalize the learning experience. Features such as recommending suitable content, analyzing learning progress and providing improvement suggestions help learners and organizations easily optimize the training process.
Not only that, with a high security system, educational OTT also ensures information security and user privacy. These technologies make educational OTT a powerful tool, not only providing content but also supporting monitoring and evaluating learning effectiveness for both learners and organizations.
It is the development of modern technology that has created a shift to educational OTT, which is considered a revolution, completely changing people’s perception, behavior and learning habits. Helping people easily access information, intuitive and proactive knowledge in the new era of 2024.
Benefits of OTT Education over Traditional Education – Differences that Create a Digital Education Revolution
Save Time and Costs
OTT Education helps businesses and educational institutions significantly reduce operating costs and training time compared to traditional education. With the OTT platform, there is no need to invest in expensive facilities or printed materials; instead, all teaching content is digitized and transmitted over the internet.
This not only saves costs on infrastructure and materials, but also reduces travel time for both learners and lecturers. This can reduce training time by up to 40% compared to traditional methods. Learners can easily access lectures right from their personal devices, optimizing learning time while still achieving the expected results.
Increased Accessibility
OTT Education allows organizations to expand their training scope without being limited by geography. Learners from anywhere can take online courses, as long as there is an internet connection.
This is especially beneficial for businesses with many branches in different regions or educational institutions that want to reach students in remote areas. The wide accessibility of OTT helps bring equitable learning opportunities, improve knowledge for all subjects, contributing to building a high-quality human resource team.
Without connection technology, it is difficult for a lecturer to create a specialized course and deliver it to hundreds or thousands of students nationwide. OTT education allows for multilingual, multi-platform, multi-national, multi-personal connection. What traditional education costs a lot of money, such as tuition, airfare, living expenses, etc., so that a student from another country can study abroad.
Higher Interaction
Compared to traditional learning methods, educational OTTs often provide higher interactivity thanks to advanced technologies such as video calls, online chats and virtual whiteboards.
Learners can easily ask questions, discuss and share ideas during the learning process, creating a vibrant and dynamic learning environment.
Businesses and educational institutions can also design courses with interactive content, tests or gamification to increase learner participation and engagement. This interactivity helps improve training efficiency, ensuring that learners acquire knowledge proactively and creatively.
In the traditional way, teachers need detailed notebooks for each student such as lesson books, student handbooks, transcript books, etc. And with the support of class monitors, deputy class monitors, red flags, etc. to closely monitor the learning situation of students in the class. Is it complicated, confusing and time-consuming?
One of the outstanding benefits of OTT education compared to traditional education is the ability to track learning progress through analytics and reporting tools. Modern OTT systems provide dashboards that help lecturers and businesses easily monitor the learning process of each individual, from study time, number of completed assignments to scores.
This information helps organizations have a comprehensive view of training effectiveness, quickly adjust teaching content and methods if necessary, thereby ensuring that learners achieve learning goals and develop to their full potential.
The above benefits not only help educational institutions and businesses save resources but also improve training efficiency comprehensively. OTT education solutions have become an ideal choice for organizations that want to optimize the learning process and meet diverse training needs in the current digital transformation context.
Potential areas of OTT education
Although it is online education, there are many potential areas where businesses can deploy the OTT education model.
Corporate training
Building courses for office staff
OTT education is an ideal tool for businesses that need to train employees on professional skills, work processes or other important knowledge. With OTT, businesses can build online courses that are tailored to the specific work of each department, allowing employees to access learning materials at any time. This not only optimizes costs but also ensures that employees in different areas receive uniform and consistent knowledge.
General and higher education
OTT education is also very useful in the formal education sector, from primary to university. Schools and universities can use OTT to provide online lectures, rich learning materials and interactive exercises. In particular, this form of learning is suitable for distance learning courses or blended education programs, helping students and students to be more flexible in their learning, while also making it easier for teachers to manage and evaluate their learning progress.
Vocational skills training
OTT education is an effective solution to provide short-term courses on vocational skills such as information technology, graphic design, project management, digital marketing, and many other soft skills. This helps individuals and businesses easily improve their expertise and keep up with new trends in the industry.
Medical and health training
Edtech in training medical professionals
In the medical field, OTT education can provide training and knowledge updates for doctors, nurses and medical professionals. This is an ideal means for distance training on new techniques, treatments or hospital management.
Sports and health training
Training centers or individuals can provide training videos, nutrition advice and training plans to users through OTT platforms. Learners can track their own training progress and adjust their training regimen to suit their physical condition and personal goals, creating a more positive and autonomous learning experience. This is a prominent business model in modern times, when people are looking for a healthy lifestyle, online sports training is welcomed by many students.
Life skills training and personal development
In the field of life skills, educational OTT serves as an ideal platform to popularize personal development courses such as time management, communication, leadership skills and creative thinking. These courses help learners improve important soft skills and enhance their quality of life.
Start your OTT education streaming journey
2025 is the golden time for you to decide to launch your business’s online course, because this is the time when customers have been educated about the importance and necessity of participating in OTT education, so they will easily and quickly make a decision to buy the course.
Take the first steps of your business and discover the interesting things in OTT education.
Thu Do Multimedia – the world’s leading provider of comprehensive OTT solutions, will help businesses build a professional educational video platform, monetize and sell online courses intelligently right from the start.
1. Build a custom streaming platform for your business
Thu Do Multimedia offers a solution to build a custom OTT education streaming platform, meeting the specific requirements of each organization. Not only providing streaming technology, Thu Do Multimedia supports flexible OTT platform design according to training goals, brand style and scale of use.
With more than 10 years of experience developing VTVcab on television platform, creating hundreds of thousands of unique and vivid football, film, advertising designs, etc., it will certainly create authentic, inspiring and exciting lectures for the business’s students.
Thanks to that, businesses and educational institutions can easily create a unified online learning ecosystem, suitable for the desired user experience and optimize their teaching process.
2. Seamless, uninterrupted video playback
Thu Do Multimedia is committed to providing a stable and high-quality video playback experience, regardless of where the user is or what device they use. The optimal streaming system helps learners easily access learning content anytime, anywhere, ensuring the learning process is not interrupted.
After receiving the completed long video from the customer, Thu Do Multimedia will apply the Sigma Transcodersolution to process and divide the content into micro-segments.
With this technique, the video is optimized for smooth streaming every second, ensuring a seamless experience for viewers even when there are changes in bandwidth or network conditions.
Sigma Transcoder technology helps maintain stable image and sound quality, just like how Sunsilk brings smooth hair, Sigma Transcoder ensures that the business video is transmitted smoothly and attracts viewers from start to finish.
3. Ensure the copyright of educational OTT is protected
When cooperating with Thu Do Multimedia, educational institutions can be completely assured of content ownership. Thu Do Multimedia ensures lifetime ownership of all documents and courses developed on the OTT platform, protecting the organization’s intellectual property and helping to maintain the exclusivity of teaching content. Sigma DRM solution is a leading solution of Thu Do Multimedia, we have achieved Cartesian certification – the world’s leading certification for copyright protection. We are one of 20 global enterprises that own this prestigious certification.
Sigma- Multi- DRM-dat-chung-chi-Catersian
When deploying Sigma DRM solution, businesses will be able to fully manage educational OTT courses, businesses can grant rights, allow customization. Allow to limit study time, limit students’ sharing rights outside, limit login accounts or learning devices, etc. All help businesses easily manage “digital assets” in the era of widespread copyright infringement.
This is an important advantage for a content management system (CMS) that is designed to be user-friendly and easy to use for system administrators. Thanks to this CMS, administrators can easily upload, edit, organize, and categorize teaching content with just a few steps.
The intuitive interface and powerful management tools save time and simplify the control of learning materials, thereby enhancing the online teaching experience.
5. Real-time video analytics
With a real-time video analytics system, Thu Do Multimedia helps organizations accurately track metrics such as viewing rates, interaction duration, and most popular content sections.
As a result, instructors and administrators can easily grasp the level of participation and effectiveness of each course, and adjust the content if necessary to optimize the learner experience. These analytical reports provide a comprehensive view, helping organizations easily monitor and improve teaching quality.
Now, with our powerful support, businesses can easily start the journey of designing their own leading educational OTT courses, to develop and soon launch on the market. Thu Do Multimedia will gradually plan a long-term strategy for businesses to develop in the field of online course business, the business’s job is to create quality lectures to meet the missing learning needs of students.
Conclusion:
OTT education is an extremely promising industry in the digital age. Let’s conquer this open road with Thu Do Multimedia with extremely necessary solutions for OTT education. Capture the trend of revolutionizing education. Contact us for more detailed advice on OTT solutions now!
Miss Grand India Rachel Gupta’s victory is not only a matter of national pride but also highlights the importance of digital copyright protection in preserving India’s cultural heritage. Why is that? Let’s find out with Thu Do Multimedia!
Who is Rachel Gupta?
Miss Grand International 2024
Rachel Gupta has become Miss Grand International 2024, marking an important milestone for India. Before Rachel Gupta, there were many beauty queens participating in international beauty pageants, but her victory at MGI is an outstanding achievement, making her the first Indian beauty queen to achieve this international crown.
On a personal level, Rachel Gupta is a famous model, a film actress and also a successful businesswoman. In acting, she is best known for the film “Kahani Rubberband Ki”.
India is statistically the country with the most copyright infringement in the world. Indian digital content is always pirated and other films are also consumed widely in India. This is a problem related to the culture and beauty of India, so surely the government, producers, directors, actors, etc. all want to find solutions and come up with appropriate policies to reduce this problem in order to protect India’s digital heritage.
The role of Miss Grand India 2024 Rachel Gupta in Elevating Indian Culture
Rachel Gupta – Representative of Indian culture
The victory of a beauty queen in the international arena is not simply a personal victory, but she represents an entire country, a strong voice for the diverse culture of the country.
Through her role, Rachel contributes to promoting artistic values, cultural beauty from costumes, music, cinema, cuisine, to the lifestyle of India, helping international friends have a deeper insight into a rich culture. Since then, India’s image has not only been affirmed in the field of beauty but also elevated in the world of global entertainment and media.
Rachel’s role is a living testament to how an individual can convey and spread national cultural pride, while at the same time arousing awareness to protect the precious traditional values of India.
Indian Culture – Bollywood Films
Bollywood is an important part of Indian culture, featuring music, dance and rich stories. Bollywood not only reflects social life but also brings unique entertainment experiences to the audience.
The globally famous film Dangal (2016) tells the true story of Mahavir who trained his two daughters to become excellent wrestlers.
Revenue of more than 50 million USD after only three weeks of release, becoming one of the highest-grossing films of all time in India
However, along with popularity comes the “stealing” of sophisticated hackers and free distribution outside of mainstream channels.
Bollywood has become a global brand, contributing to the promotion of Indian culture. Thanks to Bollywood films, audiences know about cultures such as eating with hands, headscarves, widows, traditional dishes, etc., which are very impressive to international friends.
Outstanding features of Bollywood films
Spectacular singing and dancing Bollywood films often have brilliant dancing and singing scenes, which are an indispensable part of the plot. These performances are not only for entertainment but also help characters express their deep emotions and desires without dialogue.
Diverse film genres Bollywood films often combine many genres such as romance, comedy, action and tragedy in the same film, creating rich and attractive works. This is known as “masala cinema,” where different elements blend together to create a multidimensional cinematic experience.
Soap Operas In addition to films, Bollywood also produces soap operas (long-running television series) that revolve around family relationships and romance. These series often run for hundreds of episodes and attract large audiences.
Growth of the Industry Bollywood is one of the largest film production industries in the world, with the number of films produced annually surpassing that of Hollywood. This shows the strong growth and great potential of Indian cinema.
Celebrities Many Bollywood actors have become cultural icons not only in India but also around the world, with names like Shah Rukh Khan and Deepika Padukone being widely known.
Digital Piracy in India – Global Top
India is ranked as one of the countries with the highest rate of piracy in the world, with millions of illegal visits to pirated websites every year. According to statistics, in 2020, India was in the top 5 countries for online piracy nationwide, with 5.6 million illegal views.
Number of Visits to Pirate Sites Per Country
It is estimated that the industry loses about 220 billion rupees (equivalent to 2.6 billion USD) each year due to illegal copying and distribution of content. This alarming figure not only shows the level of loss of revenue but also negatively affects the creativity and development capacity of businesses, producers and artists in India.
Cultural content such as movies, music, games, and e-books have become easy to copy, download, and watch on digital platforms, reducing the value of the original product and reducing the attraction of investment in creative products.
Many Indian movies, especially newly released movies, are often spread on unofficial websites and applications immediately after their premiere. Websites such as Fmovies and BestBuy IPTV have been denounced for spreading pirated content, causing great damage to producers. These sites attract millions of users every month, showing the popularity of pirated movies. Not only are Indian movies stolen, but foreign movies are also quickly consumed illegally.
Many social accounts have created channels with “movie summary” content, cutting and pasting content and images to summarize long series, so that viewers can fully understand the content of the movie and therefore have no intention of watching the official movie. This is also considered a form of illegal consumption of films because it is not permitted by the film owner.
Challenges in protecting digital copyright in India
Protecting digital copyright in India is facing many major challenges, making the situation of infringement widespread and difficult to control. Here are some of the major obstacles in protecting digital copyright in India:
Difficulty in law enforcement
Enforcing copyright regulations in India is difficult due to the complex and lengthy legal process. Litigation related to copyright infringement can drag on for years, reducing the incentive for content owners to pursue their rights.
It is not simply a matter of submitting documents, it involves many steps and many legal procedures, which are time-consuming and costly. Small-scale producers do not have enough funds to protect film copyright before the law. However, the compensation does not bring many legitimate benefits to the production business. As a result, pirated movies have become popular.
The cross-border nature of infringement
Many pirated websites often have their servers located overseas, making it more difficult to handle and prevent. These sites often change their domain names frequently to avoid detection and blocking by authorities. This creates a favorable environment for infringement without being bound by local laws.
Lack of copyright awareness
Many users are still not fully aware of the harm caused by copyright infringement. This lack of awareness leads to them easily accessing and sharing infringing content without thinking about the legal consequences.
The age group of 18-25 is the group that commits the most copyright infringement, because this is a group with low income but high entertainment needs. In India, they consider free viewing as a part of cost savings without realizing that they are violating digital copyright, helping bad guys and “stealing the brains” of producers and filmmakers.
Rapid development of technology
Rapid development of technology has created many new channels for content distribution, but at the same time, it has complicated the control and protection of copyright. Social media platforms such as Facebook, YouTube and TikTok have become popular places to share infringing content.
Digital content is distributed through many different social media channels without requiring TV channels, publishers, and social media algorithms are very “open”, so users can easily post copyrighted content on social networks and quickly get likes, comments, shares, reups, etc. spreading across cyberspace with huge speed and volume.
Significant Revenue Loss
According to a report by Media Partners Asia, an estimated 15.5 million users are pirating online video content in India in 2022, resulting in a loss of about $348 million, or 18% of the total legal video industry revenue. If left unchecked, the number of users could rise to 19.5 million by 2027, resulting in a loss of about $456 million.
Piracy not only causes loss of revenue for producers but also affects the government exchequer by reducing the tax revenue from legitimate business activities. This loss also reduces India’s reputation in the eyes of foreign investors, affecting its ability to attract investment in the creative industries.
There is always light at the end of the tunnel…
Sigma DRM – Advanced digital copyright protection solution
Advanced Sigma DRM technology aims to help businesses protect and manage their digital content copyright. Sigma DRM’s solution allows businesses to monitor, protect, and control access to digital content, thereby minimizing the risk of copyright infringement and protecting their intellectual property. This is not a temporary solution, but it is exactly the “golden key” to help businesses plan long-term strategies and open up a “treasure” to exploit legitimate customers.
Thu Do Multimedia has verified the Sigma DRM solution with Cartesian certification – this is the world’s largest copyright protection certification. Therefore, your business can be completely assured of our solution.
Benefits of Sigma DRM in the Indian Entertainment Industry
The application of Sigma DRM technology in the entertainment industry brings many great benefits, helping to protect content and support businesses to increase legal revenue.
Ensure legal distribution and copyright protection
Sigma DRM ensures that digital content is distributed only through legal channels, helping entertainment companies in India protect their copyright and interests. With DRM, the content will be encrypted and can only be unlocked by users with official access, thereby minimizing copyright infringement.
Minimize revenue loss
With DRM technology, companies can minimize revenue loss due to copyright infringement. According to statistics, copyright infringement costs entertainment companies in India billions of dollars every year, and DRM is an effective tool to solve this problem.
Boosting the Entertainment Industry to Achieve Target Revenue
According to forecasts, with the application of DRM technology to copyright management and digital content distribution, the Indian entertainment industry can increase its revenue to reach the target of 5 billion USD per year. DRM solutions not only help reduce legal costs and costs arising from handling copyright infringement but also create trust for investors and customers in a transparent and sustainable business environment.
Choose copyright protection or let it “fall freely”
In actual numbers, the cost of investing in DRM technology is actually not as expensive as businesses think. This cost is only 1/10,000 of the cost of lost revenue due to content being made public on pirated websites.
According to statistics from FICCI and Deloitte, India loses billions of dollars each year from pirated content.
DRM costs are only a small percentage of the revenue at risk of being lost if the content is not protected. Companies can protect their revenue with DRM investment costs many times less than the value lost without protection technology.
Protect long-term revenue
By investing in DRM, businesses not only protect immediate revenue but also create a foundation to protect long-term intellectual property value, helping to maintain competitive position and brand reputation.
Minimize legal costs When copyright is violated, businesses often face significant legal costs to sue, investigate and handle violations. Investing in Sigma DRM’s DRM solution not only minimizes direct revenue loss but also saves these indirect costs, helping businesses not to spend time and resources on legal procedures.
Which businesses should use DRM
Whether small businesses or large corporations, they should deploy our Sigma DRM solution. Because we have a comprehensive copyright protection solution that can meet all the needs and desires of businesses for their digital products. The investment cost for this solution is not large, it accounts for a very small amount of the revenue loss that businesses have to endure when content is pirated.
Many small film production companies tend to think that their products do not need copyright protection because they think that the reach of their films is limited, or that their popularity is not high enough to be a target for infringement. However, in reality, every creative product, large or small, is at risk of being copied and distributed illegally, and small productions are even more vulnerable to copyright infringement.
When small film production companies invest in copyright protection technology, they are also sending a clear message about their professionalism and seriousness in protecting their intellectual property. This not only creates trust with partners and investors, but also opens up opportunities for development, cooperation and expansion of production scale in the future.
Copyright protection is not only for large businesses but is actually necessary for all production scales, especially small film businesses. Investing in copyright protection solutions from the start will help small businesses protect revenue, maintain reputation, and prepare for future growth opportunities.
The Importance of Digital Heritage Protection in Preserving National Identity
Digital copyright protection is not only an economic measure but also a means to protect and preserve the cultural identity of the country against the increasing situation of copyright infringement. When cultural content is copied and distributed illegally, the cultural value of the product is reduced, and the inherent uniqueness of the digital heritage is lost.
Traditional dances of indian culture
In the context of international integration, digital copyright protection helps maintain the uniqueness and value of domestic cultural products. Films, songs, books and digital documents containing the history, customs, and traditions of a country need to be protected from being copied illegally or losing their uniqueness when integrating with other cultures.
The digital world opens up opportunities for cultural development through digital platforms, but also brings higher risks of copyright infringement. Digital copyright protection is a way to ensure that cultural products retain their value when they are distributed to the public legally, thereby contributing to the sustainable and official dissemination of national cultural values in the international market.
By protecting the copyright of digital cultural and artistic products, India’s digital economy will grow sustainably thanks to the increase in the value of domestic products. As international consumers and audiences access protected digital products, the revenue from the use of official products will increase, thereby helping India’s digital economy grow strongly.
Digital copyright protection alone is not enough…
Currently, CDN infrastructure in India is still limited, unable to meet the growing demand for speed and quality of digital content delivery nationwide. Single CDNs often face challenges such as limited coverage, peak traffic congestion, and lack of optimization to ensure a smooth user experience.
Our Sigma Multi-CDN solution is a necessary step forward, combining the strengths of multiple CDN providers to create a more flexible, robust, and comprehensive content delivery network. By using Multi-CDN, Sigma provides businesses in India with a more stable content delivery solution, automatically switching between CDNs to reduce load, optimize performance, and ensure content reaches users as quickly as possible, regardless of where they are in the country.
There are many great solutions in OTT that businesses can deploy to both protect digital products with Sigma DRM and create multiple passive revenue streams. With over 14 years of experience, working with over 20 domestic and foreign partners, we are your choice, ensuring to bring long-term, sustainable benefits to businesses in the shortest time after implementation.
Cooperate with Thu Do Multimedia to strongly protect the copyright of diverse digital products like the way Miss Grand India 2024 enhances cultural status in the international arena.
In the fiercely competitive world of sports streaming, we understand how crucial it is to connect with and keep your audience engaged. The heart of this connection lies in delivering a high-quality streaming experience. For content providers aiming to make a meaningful impact in the digital space, investing in advanced CDN solutions is not just a strategic decision—it’s an act of care towards providing viewers with exceptional streaming moments.
Introduction
The way sports streaming is transforming future CDN strategies is truly impressive. By driving the need for advancements in low latency, high scalability, and robust bandwidth management, these developments ensure seamless, real-time viewing experiences.
It’s inspiring to see how these emerging demands encourage CDN providers to innovate continually, guaranteeing that live sports broadcasts reach global audiences flawlessly.
Discover the Thrill of Sports Streaming
Live sports streaming set themselves apart in CDN requirements due to their unparalleled demand for real-time content delivery at scale.
To truly capture the excitement of a live sporting event or competitive gaming match, it’s crucial to transmit data with virtually no delay. Ultra-low latency isn’t just a nice-to-have; it’s an absolute necessity!
This capability guarantees that viewers can immerse themselves in the action as if they were right there in the moment, free from any disruptive lags or buffering. By ensuring seamless and instantaneous delivery, we preserve the thrill and intensity that make these experiences unforgettable, just like you are at the game!
The challenge intensifies when considering the global audience of such events, which can span millions of viewers across different continents, each expecting a seamless viewing experience. The scalability to accommodate these vast, geographically dispersed audiences without compromising on delivery speed underscores the specialized CDN strategies needed for sports content.
Furthermore, the interactive nature of modern e-sports events, including live chats, instant replays, and viewer polls, adds complexity to the CDN’s task. These interactive features demand the rapid delivery of video content and a two-way communication channel that can handle a massive volume of concurrent data exchanges.
This requirement for high bandwidth and ultra-responsive scalability places sports streaming in their own category, driving CDN providers to innovate beyond traditional content delivery methods.
How are CDNs keeping up with the boom in sports streaming?
To keep pace with the booming popularity of sports streaming, CDNs are undergoing significant transformations. Recognizing the unique demands of live streaming, CDN architectures are being optimized for real-time data transmission, focusing on reducing the distance data travels by expanding the network of edge servers.
This geo-distribution strategy ensures that content is served to each viewer from the nearest possible location, drastically cutting down latency. In addition, adopting advanced caching mechanisms plays a pivotal role in managing the high traffic of live events.
By intelligently caching static segments of live streams and employing sophisticated algorithms to predict viewer demand, it can preload content closer to the viewer, further enhancing the speed of delivery.
On the technological front, integrating machine learning and artificial intelligence within CDN operations marks a leap forward in adaptive content delivery. These technologies allow it to analyze real-time network conditions, viewer behaviors, and content popularity, enabling automatic adjustments in content distribution to mitigate potential performance bottlenecks.
By proactively managing network resources and optimizing routing paths based on predictive analytics, CDNs are setting new standards in delivering the high-stakes, fast-paced content that sports streaming audiences demand.
What Role Does Latency Play in Live Sports Streaming?
Latency – the annoying mosquito!
The Premier League is gearing up, and it’s sizzling hotter than a summer barbecue! Naturally, everyone wants a front-row seat to the action. But just when you thought it was all fun and games, who crashes the party uninvited? LATENCY!
In live sports streaming, latency is the arch-nemesis of viewer satisfaction. The delay between the live event and its digital transmission can significantly diminish the excitement of watching a live game, creating a disconnect between the viewer and the real-time action.
For live sports, a delayed stream can spoil the communal experience of watching a game, as viewers might receive updates from faster sources, such as social media before they see the action unfold on their screens.
Just imagine when there’s a thrilling goal about to happen, and suddenly your TV freezes at that exact moment! How absurd would that be?
Combat against latency in live sports streaming
Content Delivery Networks (CDNs) are employing a range of strategies to address latency and improve the efficiency of content delivery from origin to end-users. These strategies include optimizing physical infrastructure to minimize the number of data hops, implementing TCP/IP optimizations, and using UDP-based protocols for quicker data transmission.
Moreover, the groundbreaking advancements in live streaming technology, like chunked transfer encoding, ignite a new era of immediacy by breaking down live content into smaller, more manageable pieces.
This thrilling innovation slashes the time needed to bring content to eager viewers. These incredible efforts highlight the indispensable role CDNs play in delivering electrifying content, ensuring that live sports and e-sports streaming captivate audiences with the unmatched thrill and excitement that only real-time action can deliver!
How might CDN strategies influence viewer engagement?
CDN strategies profoundly impact viewer engagement sports streaming. The quality of the streaming experience is paramount; viewers demand crystal-clear, high-definition visuals without interruption. A seamless stream directly translates to increased viewer satisfaction, which, in turn, fosters higher engagement rates.
Effective optimization techniques, such as edge computing, where content is processed closer to the end user, play a crucial role in minimizing delays and improving the quality of service. This reduction in latency ensures that viewers can enjoy live events as they unfold without the frustration of buffering or poor video quality, encouraging them to stay engaged for longer period of time.
Moreover, the adaptability of CDNs to handle peak traffic during high-profile sports finals is critical in maintaining uninterrupted service. The ability of a CDN to dynamically scale resources in response to viewer demand ensures that even the most watched events stream flawlessly to audiences worldwide.
This reliability is crucial in building a loyal viewer base and is instrumental in attracting a larger audience.
As CDNs continue to refine their strategies to meet these demands, the direct correlation between CDN performance and viewer engagement becomes increasingly evident, underscoring the importance of advanced CDN solutions in the success of sports streaming platforms.
The Future of Interactive Features in Sports Streaming
The Bright Sky!
As we look towards the future, it’s clear that CDN strategies will increasingly focus on supporting a more interactive and engaging viewer experience in sports streaming. Integrating interactive features such as user-controlled camera angles, holographic replays, and real-time voting or polling mechanisms will transform passive viewing into an active, engaging experience.
These features really pull viewers in and give fans more ways to get involved, making everyone feel like they’re a key part of the action!
CDNs must innovate beyond traditional content delivery methods to accommodate these advanced interactive elements. This includes the development of more agile and flexible content distribution networks capable of managing the increased data load and complexity that comes with interactive features.
Additionally, leveraging edge computing to process interactive elements closer to the viewer will minimize latency, ensuring the interactive features are as responsive as possible. As CDN providers navigate these challenges, the ultimate goal remains to create a rich, dynamic viewing experience that captivates audiences and sets a new standard for sports broadcasts.
Challenges and Solutions in Scaling CDNs for Global Sports Events
Scaling CDNs for global sports events is a formidable challenge, marked by the need to deliver consistent, high-quality streaming to millions of viewers simultaneously.
The key challenge lies in managing the massive spikes in traffic that accompany popular events, which can strain network resources and affect performance. To overcome this, CDN providers increasingly turn to advanced technologies such as AI and machine learning for more intelligent traffic management and predictive scaling.
These technologies enable CDNs to automatically adjust resources in anticipation of viewer demand, ensuring that capacity always matches needs.
Another critical aspect is enhancing data efficiency through better compression algorithms and more sophisticated content delivery protocols, which reduce the amount of data transmitted without compromising quality.
Additionally, forming strategic partnerships with ISPs and local content delivery networks can improve the reach and efficiency of content distribution, particularly in regions with less robust internet infrastructure.
By addressing these challenges with innovative solutions, CDN providers can ensure that global sports events are accessible worldwide, providing a seamless and enjoyable viewing experience that draws viewers closer to the action, no matter where they are.
How Will 5G Technology Influence Future CDN Strategies for Sports Streaming?
The advent of 5G technology is poised to reshape CDN strategies for sports streaming significantly. With 5G’s promise of exponentially higher speeds and drastically reduced latency, the potential for real-time, interactive streaming experiences becomes more achievable.
Higher Resolution – No More Delay!
This technological advancement will enable Content Delivery Networks (CDNs) to provide higher quality video content with minimal delay, closely resembling a live experience.
As 5G networks become more prevalent, CDN architectures are expected to evolve to take advantage of the increased bandwidth and reduced latency. This evolution will support the delivery of 4K, 8K, and even higher video resolutions to both mobile devices and home networks.
VR and AR Stream
Moreover, the advent of 5G technology is truly exciting as it paves the way for immersive viewing experiences like virtual reality (VR) and augmented reality (AR) streams. These innovations demand significant data throughput and ultra-low latency, and 5G rises to the occasion beautifully, offering us a glimpse into a future rich with possibilities.
CDN strategies will need to adapt to support these data-intensive formats, ensuring that content is not only delivered efficiently but also in a manner that maintains the immersive quality of the experience.
This shift towards embracing 5G capabilities will necessitate closer collaboration between CDN providers, content creators, and telecommunications companies, fostering a new ecosystem that enhances how we consume sports content.
Thu Do and our solution – Sigma Multi – CDN
About Sigma Multi – CDN
Have you ever felt like you were waiting forever for a movie website to load? It feels like standing in the middle of a busy road, wanting to move forward but being stuck.
That’s exactly how customers feel when they visit a slow-loading movie website. They will quickly go and look for another website that is faster and smoother.
If you are having the same issues, then don’t be worried. We got you covered!
Our solution, Sigma Multi CDN by Thu Do Multimedia will help your website “run” as fast as a leopard. Forget about being the “rabbit” in the turtle race, because our solution will give your business the best experiences:
Increase Coverage by Area/Geography/ISP
Improve overall service performance
Risk prevention and automatic flow switching
Reduce dependence on CDN providers
Quality management/supplier commitment
Optimize and balance CDN costs
With a globally distributed server network, your content will be distributed to the nearest user, significantly reducing page load time. Your content will be visible in front of the user in just a matter of seconds!
VTVcab ON Success with Sigma Multi CDN
VTV’s OTT platform transformation using Sigma Multi CDN is a testament to the power of effective content delivery. Here’s how they achieved remarkable results:
100% Global Coverage: Ensured their content reached audiences worldwide, even in remote regions.
Expanded Reach: Broadcasted on 6 national, 5 regional, and hundreds of pay TV channels.
Improved User Experience: Delivered faster load times and reduced bounce rates, leading to increased engagement and conversions.
Most of their live sport broadcasting are flawless and attract thousands of views from their audiences, thanks to Sigma Multi – CDN!
Conclusion
The future of CDN strategies is closely intertwined with the growth of sports streaming, driving the need for technological advancements to meet the high expectations of today’s viewers.
As CDNs evolve to address these unique demands, the result will be more engaging, immersive, and seamless streaming experiences for audiences worldwide, cementing the role of live sports and competitive gaming in shaping the digital entertainment landscape.
Unlock the Full Potential of Your Streaming Content with Thu Do Multimedia! Dive into the future of seamless sports streaming experiences with our advanced CDN technology. Sigma Multi CDN delivers your content with lightning-fast speed and impeccable reliability, keeping your audience engaged and connected.
Say goodbye to buffering and hello to high-definition streaming that meets the demands of today’s viewers!
In the television industry, choosing a strategic partner in the OTT (Over-the-Top) segment and protecting copyright is a decisive factor for the development and success of the business. In-depth cooperation with the wrong partners can lead to many financial risks, reduce competitiveness, and even affect the reputation of the business. Thu Do Multimedia has noted and analyzed the potential limitations of current OTT partners that businesses need to consider carefully.
Below is an overview of the factors leading to lost revenue and solutions to improve your OTT cooperation situation.
1. Revenue Loss Due to Inadequate Cooperation
An ineffective strategic collaborator can cause a business to lose revenue and not achieve the expected revenue. Cooperation needs to come from both sides, exploiting deeply, thoroughly and keeping the commitment between the two sides to work together to hope for long-term development. Below are some partners and businesses that often encounter:
1.1 Slow Service
One of the most obvious signs of choosing an unsuitable OTT partner is the delay in service. The partner’s response time is an important factor affecting the implementation of projects. In the television industry, delays can have serious consequences because the service launch time is often very urgent and requires a fast response speed.
Consequences: Slow response from collaborators not only delays the progress of projects but also causes businesses to lose their competitive advantage. When businesses fail to meet market demand, they are easily surpassed by competitors, and their revenue also decreases significantly. Customers will choose OTT services from competitors with higher speed and reliability, causing businesses to gradually lose their market share.
Service deployment can be careless, rarely late once, but if it happens regularly, businesses really need to review and adjust policies and commitments with partners accordingly.
1.2 High Costs
Another problem that many TV businesses face is unreasonably high service costs from OTT partners. OTT providers often offer attractive initial prices but may then increase service fees when contracts are renewed or services are expanded.
Consequences: High costs, especially when not commensurate with the value received, can make it difficult for businesses to optimize profits. When the cost of investing in OTT services takes up too much of the budget, businesses will lack resources to invest in other areas such as improving content, developing new technology, and building marketing strategies.
This is a factor that businesses need to consider, because high costs lead to having to increase product prices, which makes the average customer not choose a business when the cost is significantly higher than that of competitors. No one likes to pay a higher price in exchange for the same service. Costs directly affect revenue, you have more choices than you think. Therefore, choosing a business with lower costs but equal services is extremely necessary.
1.3 Lack of Flexibility
The lack of flexibility in service provision from collaborators is also one of the reasons why business revenue is affected. Market demand is always changing, and businesses need a partner who can adjust services to suit their new requirements. Consequences: An inflexible partner will make it difficult for businesses to deploy services that meet market needs in a timely manner. This can lead to lost business opportunities as customers switch to other platforms that offer more diverse and flexible services.
For example, as the number of customers increases, so does the demand for DRM (Digital Rights Management) solutions. However, many businesses are struggling to adapt and evolve their DRM systems to meet the diverse and rapidly changing needs of the market.
Another example is a small online video platform that was attracting a growing number of users. To meet the increased traffic, they deployed a CDN (Content Delivery Network) system. However, this system was designed with a fixed configuration to serve a certain number of users. When the number of users increased suddenly, such as during a large live event, the CDN system could not cope.
Consequences:
Slow video loading speed: Users have to wait a long time for the video to load completely, causing an extremely poor user experience. Jittery, interrupted video: Due to overload, the video is jerky, interrupted or even unplayable. Error 502, 503: The CDN server is overloaded, leading to 502 (Bad gateway) or 503 (Service Unavailable) errors, making it impossible for users to access the content. Loss of customers: Users will quickly switch to other platforms with better viewing experiences.
1.4 Outdated Technology
In a fast-changing industry like television and OTT, technology is always a prerequisite for businesses to maintain their position. Collaborators using old or outdated technology can cause the quality of the business’s services to decline. Consequences: When businesses cannot provide high-quality OTT experiences to customers, they will gradually lose credibility and trust from users. The ultimate consequence is lost revenue and difficulty in attracting new customers as well as retaining old customers.
2. Change to Develop: Find the Right OTT Solution
Recognizing the above weaknesses, finding a reliable OTT partner with in-depth support capabilities is extremely important. Thu Do Multimedia provides comprehensive solutions for television, music, and education production businesses with many services such as digital copyright protection, CDN, and interactive television. Below are the commitments that Thu Do Multimedia brings to thoroughly solve the above problems:
2.1 Quick Support
Good cooperation with associates
With a team of professional technicians and an instant response system, Thu Do Multimedia is committed to quickly supporting all requests from customers. Completely different from other OTT providers, Thu Do’s service always puts flexibility and speed first.
Benefits: Ensure your project progress is not delayed and you can deploy services to users on time. This also helps businesses maintain their reputation and ensure competitive advantages.
2.2 Competitive Costs
Understanding the financial difficulties that businesses face, Thu Do Multimedia offers competitive costs and a commitment to price transparency. Service packages are designed to optimize the value received from the investment. Benefits: Helps businesses save costs while still being able to improve service quality, while maintaining the ability to invest in other areas. For businesses new to the OTT market, having a collaborator with reasonable costs is a significant advantage to start with.
2.3 Leading Technology
Thu Do Multimedia always updates the latest technology, uses advanced technologies and brings stable service quality, meeting the high requirements of the market. Solutions such as HLS and DASH encoding help ensure smooth and secure video quality.
Thu Do Multimedia applies advanced DRM standards such as Google Widevine, Apple FairPlay, and Microsoft PlayReady to protect business content on digital media platforms. Integrating DRM technologies from the world’s leading vendors ensures that customers’ content is always optimally protected, regardless of the device the viewer uses. Benefits: Businesses can confidently provide excellent user experiences, helping to increase customer satisfaction and retention. High technology also helps businesses maintain a competitive advantage and easily expand services when needed.
Sigma Multi DRM
2.4 Flexibility in Service Deployment
The highlight of Thu Do Multimedia is the flexibility in deploying OTT solutions, suitable for each business’s needs and business models. Customers can choose from a variety of solutions such as digital copyright protection, CDN, and interactive television. Benefits: Having a flexible collaborator helps businesses quickly adapt to market changes and new user needs. Thu Do Multimedia is committed to always being ready to adjust and optimize services for each business, helping them maximize business opportunities.
“Are you having a headache because of finding a comprehensive solution provider for your OTT platform? Having to contact many different units to solve issues of copyright protection, interactive television, and content distribution is not only time-consuming but also causes many risks. Thu Do Multimedia will help you solve all those problems.
3. Why is Thu Do Multimedia an Ideal Strategic Partner?
In an industry with fierce competition and constant demand for innovation, finding a partner with high adaptability and comprehensive support is very important. Thu Do Multimedia not only provides OTT services but also is a strategic partner supporting businesses to develop sustainably.
Extensive Experience and Expertise
With 15+ years of experience and expertise in the industry, Thu Do Multimedia is proud to be a trusted collaborator of many large enterprises. Thu Do’s team has a deep understanding of the challenges and requirements of the television market, thereby providing solutions to optimize revenue.
Thu Do Multimedia’s strategic partners
Commitment to Long-term Cooperation
Thu Do Multimedia is committed to maintaining long-term and sustainable cooperative relationships with customers. Honesty and transparency in all transactions, along with good after-sales service, are the reasons why many businesses choose Thu Do Multimedia as a strategic partner.
Accompanying VTVcab ON from the early days, Thu Do Multimedia has played an important role in building and developing the channel’s brand. We have provided advanced technology solutions, helping VTVcab ON improve image and sound quality, and expand coverage. In addition, Thu Do Multimedia also supports VTVcab ON in building and implementing effective marketing campaigns, helping the channel reach a wider audience. The success of VTVcab ON today is a clear testament to the effective and long-term cooperation between the two parties.
Comprehensive and Secure Solutions
Thu Do provides comprehensive and highly secure OTT solutions, helping businesses protect intellectual property and prevent copyright infringement. This ensures that all business content is protected from cybersecurity risks and copyright infringement.
We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:
Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences
High security with Sigma DRM:Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.
Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.
User interaction with Sigma Interactive:helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.
Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.
Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.
What our customers say about us
Domestic TV partner VTVcab On: “With modern technology and flexibility in service deployment, Thu Do Multimedia is not only a supplier, but also our strategic partner in the digital transformation process. The security solutions and CDN platform they provide have supported us in developing a strong OTT platform, competing with international services.”
According to the representative of VTVcab ON, for OTT TV services, latency is always a headache for service providers, but with the technical solution developed by Thu Do Multimedia,
VTVcab ON users are guaranteed to have the lowest latency and increased bandwidth capacity, users can watch at higher speeds and without interruption, this is a very important factor to ensure transmission quality. Users will not experience lag, delay, screen shaking, especially with programs and events that attract a large audience such as top football matches.
All programs and content on VTVcab ON are copyrighted programs, all content is secured by domestic copyright protection solutions developed by Thu Do Multimedia. The Sigma DRM content copyright protection solution has been tested and certified by Cartesian (UK) to meet international security standards in December 2019.
Partner of Thu Do Multimedia – VTVcab On
Online education partner Moon.vn: “Thu Do Multimedia has helped us enhance the security of online learning content, ensure intellectual property rights and outstanding service quality for students. Their prompt support and extensive expertise have helped us promptly meet the requirements of innovation in digital education.”
Conclusion
Collaborating with an OTT partner is not simply finding a service provider, but also choosing a companion on the path to sustainable development. Lost revenue from ineffective cooperation is not only a short-term loss but can also have a long-term impact on the position of the business.
Thu Do Multimedia, with its commitments to speed, cost, modern technology and flexibility, is a strategic partner to help you overcome challenges, optimize revenue, and develop sustainably in the competitive OTT television industry.
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