Inserting Live Stream Video Ads is becoming increasingly prevalent as the popularity of live streaming continues to rise, with content creators and businesses continually devising innovative methods to capitalize on their streams. One effective method is incorporating midroll ads, which are commercials inserted during the live stream.
However, despite their potential benefits, there are common mistakes that can hinder the success of midroll ad placements. In this article, we will discuss these mistakes and provide insights on how to avoid them, ensuring a seamless viewing experience for your audience while maximizing revenue generation.
One of the most prevalent mistakes is bombarding the viewers with excessive midroll ads throughout the live stream. While the primary goal is revenue generation, overwhelming the audience with a surplus of ads can lead to frustration and a decline in viewership. Instead, strive for a balance by strategically placing ads at appropriate intervals, considering the duration of the live stream and the expectations of your audience.
2. Poor Timing and Placement:
Another common mistake is inserting midroll ads at inappropriate moments. Interrupting crucial moments of the live stream, such as intense gameplay, exciting discussions, or important announcements, can disrupt the flow and diminish user experience. Advertisements should be placed during natural breaks, such as transitions between segments, breaks for Q&A sessions, or when the content naturally slows down. This ensures that ads are less intrusive and seamlessly integrated into the viewing experience.
3. Neglecting Ad Relevance:
Irrelevant ads can be a major turn-off for viewers. It is essential to consider the demographics and interests of your audience when selecting midroll ad content. Displaying ads that align with the viewers’ preferences enhances engagement and improves the chances of conversions. Partnering with an ad network or using tools that offer targeted ad placements can help ensure relevance and improve overall ad performance.
4. Lack of Testing and Optimization:
Failing to test and optimize midroll ads can be detrimental to your revenue potential. It is essential to track and analyze the performance of your ad placements, including metrics like click-through rates (CTR) and conversion rates. Experiment with different ad formats, durations, and positions to find the optimal configuration that maximizes both user experience and revenue. Regularly monitoring and tweaking your ad strategy based on analytics will lead to improved results over time.
5. Inadequate Communication with Viewers:
Transparent communication is crucial when incorporating midroll ads into your live stream. Notify your audience in advance about the presence and purpose of midroll ads. Clearly explain how these ads contribute to the sustainability of the stream or your content creation efforts. By providing this context, you can help viewers understand the necessity of ads while maintaining their trust and engagement.
6. Technical Issues and Poor Integration:
Technical glitches and poor integration of midroll ads can significantly disrupt the viewing experience. Ensure that your streaming platform and ad network are compatible and work seamlessly together. Test your setup before going live to identify any potential issues and rectify them in advance. A smooth integration of midroll ads will help maintain the flow of the live stream and prevent viewers from becoming frustrated.
When incorporating midroll ads into live streams, it is crucial to avoid common mistakes that can negatively impact user experience and revenue generation.
By finding the right balance, considering relevance, testing and optimizing, communicating with your audience, and ensuring seamless integration, you can effectively monetize your live streams while maintaining a positive viewer experience.
By avoiding these mistakes, content creators and businesses can unlock the full potential of midroll ads and create a win-win situation for both themselves and their audience.
In today’s digital landscape, live streaming has become increasingly popular, offering viewers an interactive and real-time experience. However, content creators and broadcasters face the challenge of monetizing their live streams effectively.
This is where Server-Side Ad Insertion (SSAI) comes into play, enabling seamless integration of midroll placement ads during live streaming. In this article, we’ll explore the process of inserting ads in the middle of a live stream via SSAI and how it can boost both revenue and user experience.
Choose an SSAI Solution:
Select an SSAI solution or platform that supports midroll ad insertion for live streams. Several SSAI providers are available in the market, so you’ll need to research and select one that suits your specific requirements.
Set up Ad Breaks:
Determine the timing and frequency of the midroll ad breaks in your live stream. These ad breaks will be the points at which the ads are inserted. You may want to consider factors like program duration, content flow, and user experience when deciding on the placement of the ad breaks.
Ad Inventory and Ad Server Integration:
If you’re working with an ad network or ad server, integrate it with your SSAI solution. This integration ensures that the ads are fetched from the ad server and seamlessly inserted into the live stream during the ad breaks.
Implement SSAI SDK or API:
Depending on your SSAI provider, you will need to integrate their SDK (Software Development Kit) or API (Application Programming Interface) into your live streaming infrastructure. This integration allows you to communicate with the SSAI server and trigger the insertion of ads at the specified ad break points.
Ad Selection and Targeting:
Configure your ad insertion system to select and deliver relevant ads during the midroll placements. This may involve using targeting parameters such as user demographics, geographical location, or user preferences to ensure that the ads are personalized for the viewers.
Test and Monitor:
Perform thorough testing to ensure the midroll ads are inserted correctly at the specified ad break points. Monitor the ad insertion process during live streams to identify any issues and make adjustments as necessary.
Server-Side Ad Insertion (SSAI) provides content creators and broadcasters with an effective means of monetizing live streams while preserving a high-quality user experience.
By carefully selecting an SSAI solution, planning ad breaks strategically, integrating with ad inventory and servers, implementing the necessary SDK or API, and leveraging targeting capabilities, you can successfully insert midroll placement ads in your live streams.
Test and monitor your setup to ensure optimal performance and maximize revenue potential. Embrace the power of SSAI to enhance your monetization efforts and user satisfaction in live streaming.
Digital rights management (DRM) software provides users with a variety of features intended to safeguard their content and ensure it is accessed within their designated parameters. Businesses are constantly sharing files internally and externally, and many others share branded assets or host media files regularly.
DRM solutions protect the content shared or hosted by businesses and ensure it’s only used in the way originally intended. DRM software can provide features like watermarking and timed expiration for shared documents, and subscription and license management for media files. DRM solutions often leverage built-in encryption software to facilitate secure file transfers.
1. Sigma DRM
With the work checked by Cartesian, SigmaDRM is confident to be a Vietnamese product compared with DRM solutions of different organizations around the world and is required to have copyright protection closer to content providers. both in terms of quality and cost.
Sigma DRM is currently being used to protect TV content belonging to the K+, Box, VTVcab channel groups as well as Hollywood movie content on the VTVcab ON TV application.
Benefit
– The system will issue licenses based on each content and each individual user. Multiple users viewing the same content will be assigned different licenses.
– The system is suitable for 2 current types of digital content, LIVE and VOD.
– The server system is deployed on the Cloud, the system’s availability is high.
– Support HDCP, Rotation Key.
– Supports most of these popular platforms: Android, iOS, Web, WebOS, Tizen.
– Simple integration with a pre-built Sdk system for platforms.
– Integrated support for today’s popular transcode systems: Wowza, ffmpeg…
– Security for each user.
– CMS system:
Simple system configuration.
Statistics are easy to use.
2. Digify
Digital rights management enables you to set and impose copyright protection for your intellectual property such as market research, eBooks, training materials, modules, reports, and other confidential documents. You will be able to protect your digital files from unauthorized redistribution and restrict ways your customers or recipients copy content.
Benefit
– Control distribution of confidential documents: the ability to restrict downloads/printing and automatically watermark your documents
– Restrict and revoke access to your files: Control which users can access your documents and revoke the permissions anytime, also restrict forwarding and set expiration dates for access
– Track user activity with analytics: Know where and when each user accesses all of your documents with Digify’s user analytics and activity log
3. Vitrium
Vitrium has features like encryption, access control, and usage tracking that help businesses keep their digital content safe. The software lets content owners know how their content is used by giving them reports. Vitrium is simple to use and can be connected to other systems to make it easier to manage digital content.
Benefit
– Military-grade encryption for all major video, image, and document file formats
– Permitted access for users and user groups, integrating with Microsoft Active Directory or any third-party credentialing system
– Distribution controls such as browser limits, time-bound access, print/copy controls, watermarks, and login forms
– Secure content sharing via URL links, e-commerce, portals, internal networks, CRM, or third-party integrations
4. Caplinked
CapLinked is a platform for sharing and collaborating on files safely. It helps businesses and other groups keep track of digital assets like contracts and private information. The venue is easy to use and has safety features like encryption and access controls. CapLinked can also work with other systems to make it easier to manage digital content.
Benefit
– Complete Access Control: You decide who sees what documents and when, even those that need to be downloaded or printed
– No Plugins. No Updates. Ever: require zero plugins to view PDFs and Microsoft Office files in-browser. No need to slow down your deals with frequent plugin updates or software installations. Zero plugins also means a more secure connection
– Comprehensive Activity Tracking: records all activity that occurs within the browser. With real-time activity analytics, you will gain better insight into when prospects are interested and when they’re not. Follow-up with prospects and keep your deal moving forward. Optimize file activity insights to streamline your workflow and improve efficiency throughout the lifespan of your project
5. Widevine DRM
Widevine DRM is adaptable and scalable, allowing it to be used by enterprises of various sizes and industries. It works with multiple devices, like computers, smartphones, and smart TVs. Also, it connects to popular platforms for streaming video and audio.
The software also tracks and reports how the content is being used. So content owners can see how their content is being used and find any potential problems. This information can help them choose how to distribute and make money from their content.
Benefit
– Free for use
– Content Protection: Provides ubiquitous device coverage and extends synergy across multiple content protection systems
– Video Playback: Fully featured HTML5 video player with adaptive streaming, QoS, and accessibility support across devices
– Standardized Format: Encrypt once, play anywhere utilizing industry adopted media containers including ISO BMFF (i.e. MP4) and WebM
– Legacy System: Support for concurrent access to all content protection systems. Providing migration tools and flexibility while adopting new technologies
– Device Security: Robust device security is enabled by using factory provisioned keyboxes to establish a hardware root of trust, secure decryption and content rendering
6. MemberSpace
MemberSpace helps you keep track of your subscriptions and memberships. It lets you set up restricted access levels and benefits for your members and keep your members-only content safe by controlling who can see it. MemberSpace has tools for keeping track of customer information and how members use and interact with the site.
You can use popular platforms like Shopify, WordPress, and Zapier with the software. MemberSpace also provides reporting and analytics. It lets you see how your memberships are doing and make decisions based on that information.
Benefit
– Quickly lock access to any web page with MemberSpace, create memberships for member directories, video lessons, courses, and more, and control the web pages as you see fit
– Monetizing and protecting web content
7. Brandfolder
Brandfolder is a place where companies can store, organize, and share digital information. It makes it easy to find, share, and use digital assets by providing tools for collaboration, workflow management, and reporting. Brandfolder can help marketing and creative teams manage their digital assets more efficiently.
Benefit
– Quality at speed: Improve engagement across channels with higher quality creative and without sacrificing load times. Brandfolder’s patented Smart CDN infrastructure accelerates transfer speeds with fewer failures and extremely low latency worldwide.
– Develop with ease: design the creative and develop the code for campaigns in tandem. Agree on layout and create placeholders, copy and paste Smart CDN links directly into your code, CMS, E-comm or other systems which automatically update as creative is approved
8. Axinom
The offline playing of protected content is one of Axinom DRM’s main benefits when internet connectivity is limited or unavailable. Customers can track usage patterns, user activity, and content protection status with extensive reporting and analytics.
The Axinom DRM system uses industry-standard technologies, including AES, Widevine, and PlayReady. It works efficiently with smart TVs, set-top boxes, mobile devices, and desktop browsers.
Benefit
– 360° Degree Content Security: Supports hardware-backed DRM video protection of premium content with multi-key encryption of different content qualities and key rotation for both linear content and live streaming in all devices
– Maximum availability: Guarantees a maximum availability with a 99.999% SLA by running on globally distributed servers to enable license generation with the lowest latency.
– Proven scalability: Axinom DRM auto-scales and has been performance tested to serve 100,000 DRM licenses per second to match peak demands while live streaming
– Configurable access control: Highly configurable to support device security level configurations, output protection, real-time expiration, device revocation, limiting concurrent streaming, and more
9. Seclore
Seclore provides data-centric security solutions. It contains Seclore FileSecure, a comprehensive solution for controlling sensitive data inside and outside a company. It protects data regardless of where it is kept or shared.
Seclore’s solutions are scalable and compatible with many security technologies and applications. The company provides installation, integration, and support services and prioritizes customer satisfaction.
Benefit
– Encryption with Granular Usage Policies: Easily classify and attach persistent multi-dimensional usage control policies to your files
– Flexible File Protection Methods: Protect files easily and seamlessly with automated and manual protection methods.
– Track Seclore DRM-protected files: to see who has accessed it, what they’ve done, and when. Revoke access for any user at any time to ensure that sensitive content is no longer accessible
Are you looking for the best CDN for WordPress to make your website load faster? A CDN (short for Content Delivery Network) boosts your website’s performance and user experience by loading content at lightning speed.
In the article, we will take a look at a list of the best CDNs for WordPress and help you select the right solution to speed up your website.
1. Akamai
Akamai’s CDN services were born from a challenge posed by internet founder Tim Berners-Lee, to solve what came to be known as the “world wide wait.” We pioneered edge computing more than 20 years ago by developing sophisticated new techniques to route web traffic, getting content from centrally located servers to early internet users faster. Today, the world’s biggest brands trust Akamai’s solutions and expertise to protect and deliver their digital experiences.
No matter the type of content — from websites, apps, APIs, video, or software — our comprehensive set of content delivery solutions is designed to deliver amazing digital experiences for every user, regardless of location, device, or network.
Akamai has an unmatched global network capacity of 300+ Tbps and is unparalleled at scale with over 4,200 locations and upwards of 1,400 networks that span 135 countries. With the largest edge delivery platform, we see more of what’s happening on the internet. This means we can deftly avoid bottlenecks and defend at the edge.
Today’s users demand visually engaging, personalized experiences that are fast on every device, all the time. To deliver on customer expectations, digital businesses craft increasingly complex applications that are loaded with high-res images, videos, personalization, and other third-party content. The outcome can be very costly to optimize, operate, and maintain. The Akamai Ion intelligent performance automation and controls continuously analyze, optimize, and accelerate web and mobile app experiences.
2. CDN77
CDN 77 is a flexible development for custom scenarios. It is also such a dedicated CDN infrastructure for daily traffic at petabytes level
Other exciting features offered by CDN77 are:
– Global scale: It has 35 POPs across six continents and delivers 2-3% of the world’s internet traffic during peak periods.
– Low latency: It offers direct access to 14 top transit providers and 3000+ local internet service providers (ISPs) for low latency delivery in any location.
– Security: It enables secure connections via HTTPS. Additional security features include token-based signed URLs, proxy servers, whitelisting and blacklisting, and content theft prevention.
– Cloud compatibility: It is compatible with any hosting environment and ships with its own cloud-based CDN storage (free up to 50GB).
– Advanced analytics: CDN777’s real-time analytics are updated every five minutes. It has a powerful dashboard for insights on traffic consumption, bandwidth capacity, performance overview, and billing
– Optimized VOD & Live video delivery: Highest performance delivery of all major video formats (MP4/HLS/MPEG-DASH/CMAF) to all platforms and devices.
– Additional video features: Encoding, transcoding into adaptive profiles, DVR & Timeshift, HTML5 player with audience analytics
– Secure connections: powered by the latest TLS 1.3 with 0-RTT, optimized HTTP/2 and SSL certificates.
– Proprietary DDoS protection: based on DPDK, with attacks detection and blocking in under 10 seconds.
– Origin and content protection: features such as Secure Tokens, SmartWAF, Hotlink protection, GEO/IP blocking etc.
3. KeyCDN
KeyCDN is among the best CDNs for WordPress. It’s loaded with features that deliver fast content to visitors and make your website secure from hackers and DDoS attacks.
KeyCDN is easy to integrate with WordPress through its WordPress CDN Enab./ler plugin. It offers 34 edge servers in 25 countries, spread across 6 continents.
Other exciting features offered by KeyCDN are:
DDoS protection
Two-factor authentication
Let’s Encrypt TLS
HTTP/2
24/7 customer support
Pricing: KeyCDN pricing starts at $0.04 per GB and varies based on your location.
4. Cloudflare
Cloudflare is the best free CDN for WordPress and is highly popular among small business owners. Their free plan offers basic DDoS protection, shared SSL, and its global CDN network of 180 data centers.
But if you want more advanced features, then we suggest you get hold of their paid plans.
Cloudflare CDN offers fast static and dynamic content delivery. You can use its API to automate workflows and have more control over how your website’s content is cached and purged.
It allows you to specify page rules for individual URLs and improve website performance. Here are other features of Cloudflare you might want to check out:
User-friendly interface
Web application firewall (WAF)
Programable API
Built-in DDoS protection
Customizable cache expiration periods
Prevents traffic congestion through intelligent routing
Fast cache purge
Supports different video files like MPEG-DASH
Pricing: The paid plans of Cloudflare start from $20 per month and go up to $200 per month with the business plan. And there is also a free plan which you can use to get started.
5. Amazon CloudFront
Finally,Amazon CloudFront is among the best CDN options for your WordPress website. It’s integrated with Amazon Web Services (AWS) and helps fast content delivery to visitors. It caches videos, images, APIs, data, and website stylesheets so your website loads in a matter of seconds.
Deep integration with AWS makes Amazon CloudFront more attractive. You can benefit from services like Amazon S3, Elastic Load Balancing, and Amazon Route 53. All these features in the CDN are programmable through their APIs or AWS Management Console.
More features of Amazon CloudFront include:
DDoS protecting through AWS Shield
17 PoPs in 30 countries
SSL/TLS encryption along with HTTPS
Network optimization for smooth performance
Highly customizable
Pricing: It offers a pay-as-you-go pricing and starts from $0.085 for the first 10TB in the US and Canada region.
Our Recommendation: What is the Best CDN for WordPress?
After comparing these different CDNs, we recommend Akamai. This is one of the oldest CDN providers in the market and continues to retain its leadership, even amid the rise of next-gen competitors. It can handle millions of concurrent users and supports large-scale content delivery such as the Star Network.
– Performance: deliver fast, quality web experiences to all their end users, web pages render more quickly, video buffering time is reduced, and users stay more engaged.
– Availability: content remains accessible to end users even during periods of excessive user traffic when many people are accessing content at the same time or if there are server outages in some parts of the internet
– Security: protect content providers and users by mitigating against a wide array of attacks without malicious entities ever compromising delivery and availability
The global content delivery network market size was valued at USD 15.47 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 23.0% from 2022 to 2030. The COVID-19 pandemic has directly affected the market as the content delivery network vendors rely on several economic factors, such as vibrant financial markets, the flow of liquidity, and capital from financial institutes, for their revenue. Despite these factors, the CDN market is expected to witness steady growth over the forecast period due to the increasing volumes of data being exchanged on the Internet in line with the continuous rollout of high-speed networks.
Prominent Content Delivery Network Market Drivers
Increased Preference for CDN Services for Dynamic Content Requirements to Stimulate Uptake
In terms of digital content distribution, content delivery networks are highly competitive in terms of service quality. As a result, market participants use edge servers for localized caching, necessitating dynamic security.
Software-defined networking (SDN) and network function virtualization (NFV) technologies are rapidly gaining traction, allowing for high-performance services without the need for massively distributed infrastructure, resulting in significant opportunities for large-scale cloud systems.
Content delivery networks not only improve video content and streaming speed and quality, but they also provide high levels of dependable security and superior scalability due to lower data storage costs and content management outsourcing.
The Shift of Key Players to In-House CDN Infrastructure and Network Connectivity Issues is Impeding CDN Demand
Some major organizations are shifting their focus away from third-party CDN services and toward building their own content delivery network tailored to their specific requirements. Viruses and cyberattacks are becoming more common as more people use video streaming services to watch movies and advertise. The absence of appropriate standards and procedures for discovering and regulating video content may stymie market growth.
High-cost technology, insufficient connectivity, and the need for high-quality service, as well as concerns about data security and privacy, are expected to constrain the industry. Technical difficulties in live video streaming, complex architecture, and issues with service quality may stymie market growth.
Country-wise Analysis
How will the U.S perform in the Global Market for Content Delivery Network?
Cloud-Based Service Adoption is growing, which is Driving Market Expansion
As per Fact.MR’s analysis, the content delivery network market in the United States is expanding steadily as a result of the widespread adoption of smart devices, higher adoption rates by SMEs, and widespread internet penetration. The country is expected to flourish at a 12% CAGR from 2022 to 2032.
Furthermore, rising acceptance of cloud-based services, deployment of high-speed data networks, and rising smartphone demand are expected to drive market expansion in the United States. An increase in leisure spending is another key factor driving the use of content delivery network solutions in the country.
Will China be the Kingpin of the Content Delivery Network Landscape across Asia Pacific? Increasing CDN Solution Development Initiatives to Support Market Growth
China is a significant and rapidly expanding market for content delivery networks. The rapid spread of the e- Commerce sector, as well as the media and entertainment industries, can be attributed to the growth. Key players are heavily investing in high-speed network installations, making the deployment of content delivery networks in the country critical.
The use of content delivery network solutions is expected to increase as a result of several government initiatives that have enabled quick and secure data delivery management. According to Fact. MR, the content delivery network market in China is poised to grow at a CAGR of 12.1% until 2032, reaching US$ 4.4 Billion.
Category-wise Analysis
By Service Provider, which Category of Content Delivery Network will dominate?
Traditional CDN Service Providers Offer a Variety of Solutions to Fuel Market Revenue
According to Fact. MR’s estimates, content delivery network services are primarily provided by telecom CDNs or traditional CDNs. Traditional CDN service providers have a sizable market share. This pattern is unlikely to shift during the forecast period.
The sector’s dominance can be attributed to a broader range of services offered, such as content acceleration, network optimization, and media delivery, among others. Traditional CDN service providers are introducing solutions for meaningful content and network delivery optimization in response to the surge in global data consumption. Which Application is expected to abound for the Content Delivery Network Software Industry?
There is an Increasing Demand for CDN Solutions to Ensure Latency-Free Media Distribution/Delivery Website caching, media distribution/delivery, and software distribution/delivery can all be accomplished through the use of content delivery networks. The content delivery network market is 55.1% dominated by media distribution/delivery. This expansion can be attributed largely to the recent surge in popularity of video streaming services and VOD subscriptions, which has fueled demand for content delivery and network operational optimization.
The demand for Smartphones and other smart and connected devices that can support digital media is expected to drive growth in the media distribution/delivery application segment. Customers in emerging economies have few options but to access data wherever and whenever they want, thanks to the ongoing deployment of high-speed network
Competitive Landscape
Content delivery network service providers are heavily focused on strategic partnerships within the industry and with end-user corporations in order to establish long-term revenue strategies and accelerate product development. Video-on-demand and video conferencing applications are creating significant opportunities for content delivery solution providers.
Key Developments in the Content Delivery Network Market:
• CloudFlare Inc. announced collaboration with the Internet Archive to improve the reliability of website operations for publishers, which will include users who do not use CloudFlare services. The collaboration will help to improve CloudFlare services while also providing more data to the Internet Archive.
• Limelight Networks, Inc., a leading provider of CDN services, announced the availability of GraphQL functionality for its LayerO by Limelight web application CDN in December 2021. This new feature strengthens Limelight’s position in the web application CDN market, particularly among web builders.
Key Companies & Market Share Insights
The key companies are undertaking several initiatives to expand their geographical reach and strengthen their foothold in the global market. Such initiatives include investments in R&D activities, mergers and acquisitions, new product launches, strategic collaborations and partnerships, and upgrades to the existing solutions. For instance, in December 2021, Limelight Networks, Inc., a leading provider of CDN services, announced the availability of GraphQL functionality for its Layer0 by Limelight web application CDN. This new functionality enhances Limelight’s presence in the web application CDN market, especially for web builders. Some of the prominent players operating in the global content delivery network market are:
Akamai Technologies
Amazon Web Services, Inc.
International Business Machines Corp.
Limelight Networks
Verizon
AT&T Intellectual Property
Google LLC
Microsoft
CenturyLink
Deutsche Telekom AG
Tata Communications
Fastly, Inc.
Tencent Cloud
Kingsoft Corporation, Ltd.
Alibaba.com
Content Delivery Network Market Report Scope
Report Attribute
Details
Market size value in 2022
USD 18.18 billion
Revenue forecast in 2030
USD 95.37 billion
Growth rate
CAGR of 23.0% from 2022 to 2030
Base year for estimation
2021
Historical data
2017 – 2020
Forecast period
2022 – 2030
Quantitative units
Revenue in USD million/billion and CAGR from 2021 to 2030
Report coverage
Revenue forecast, company market share, competitive landscape, growth factors, and trends
Segments covered
Content-type, solutions, service provider, end use, region
Regional scope
North America; Europe; Asia Pacific; Latin America; MEA
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