In today’s digital world, the explosion of online content has led to a growing problem of copyright infringement. This has had a significant impact on the creative industry, as copyright owners struggle to protect their work and earn a fair income. Digital Rights Management has emerged as a key tool in the fight against copyright infringement. Learn about DRM with Thudo Multimedia in the article below.
Current copyright infringement situation
The digital age has brought with it a wealth of opportunities for creators and consumers alike. However, it has also created a new landscape for copyright infringement.
A 2022 study by the International Chamber of Commerce (ICC) found that global counterfeiting and piracy reached $1.9 trillion in 2019, up from $1.7 trillion in 2017. The study also found that digital piracy accounted for 59% of all counterfeiting and piracy, up from 54% in 2017.
The music industry is one of the hardest hit by digital piracy. A 2021 report by the Recording Industry Association of America (RIAA) found that the global music industry lost $13.1 billion in revenue due to piracy in 2020.
The film industry is also heavily affected by digital piracy. A 2021 report by the Motion Picture Association (MPA) found that the global film industry lost $5.4 billion in revenue due to piracy in 2020.
Software piracy is another major problem. A 2021 report by the Business Software Alliance (BSA) found that the global software industry lost $46.3 billion in revenue due to piracy in 2020.
The reality of copyright infringement is becoming more and more painful
Digital Rights Management (DRM) is a set of technologies and processes used to protect copyrighted material from unauthorized use, distribution, or reproduction. This systems can be used to control how digital content is accessed, used, and shared.
There are a number of different types of DRM systems, but they all work by encrypting copyrighted material in a way that only authorized users can access it. Authorized users may need to provide a password, purchase a license, or use a special device to access the content.
DRM systems are used by a wide variety of industries, including the music, film, software, and publishing industries. DRM can help to protect copyright owners from piracy and ensure that they are fairly compensated for their work.
DRM protects content copyright on digital platforms
DRM is a tool with many benefits for protecting digital copyright and promoting creativity
Protects the rights of copyright owners: DRM helps control access to and use of content, preventing unauthorized copying and copyright infringement. This allows owners to confidently invest in production and earn fair income from their work.
Ensures a fair income for creators: When content is protected by DRM, creators are encouraged to invest time and effort to create high-quality products that meet market needs.
Encourages investment in high-quality content production: DRM creates a safe environment for investors
Helps users access content safely and legally: DRM makes it easy for users to find and access content safely, ensuring they are not exposed to pirated or malicious content.
In addition, this system also offers some other benefits such as:
Efficient content management: DRM allows content owners to track how their content is used, helping them make better business decisions.
Protects user privacy: Some DRM systems can be used to protect user privacy by encrypting their content.
Promotes innovation: DRM drives innovation in areas such as security, copyright management, and content distribution.
This System allows owners to confidently invest in production and earn fair income from their work.
Limitations of DRM
While DRM offers various benefits, it also has certain limitations that need to be considered:
Can restrict fair use: DRM may hinder users from utilizing copyrighted material for legitimate purposes such as education or research, which are considered fair use under copyright law.
Compatibility issues: DRM systems can be incompatible with certain devices or software, causing difficulties for users in accessing their content.
Privacy concerns: Some DRM systems collect data on users’ content usage, raising privacy and security issues regarding personal information.
Ethical and freedom of information concerns: this system implementation can potentially restrict users’ freedom of information and creativity, sparking debates on the balance between copyright protection and user rights.
Technological advancements: As technology evolves, DRM systems may become outdated or vulnerable to hacking, rendering them less effective in protecting copyrighted material.
It is important to acknowledge these limitations and find solutions that balance copyright protection with user rights.
Solutions to raise awareness about DRM
Raising awareness about DRM is crucial to address its limitations and promote responsible use.
Educational campaigns: Launch public awareness campaigns to educate users about copyright, DRM, its benefits, and limitations. Utilize various channels like TV, radio, online platforms, and educational institutions to disseminate information.
Collaborative efforts: Encourage collaboration between copyright owners, technology companies, policymakers, and user groups to develop effective strategies for DRM education and awareness.
Promote research and development: Support research and development of innovative solutions that balance copyright protection and user rights. Explore alternative approaches to DRM that respect user freedom and privacy.
Foster open dialogue: Facilitate open dialogue and discussions between stakeholders to address concerns and find common ground on DRM implementation.
Encourage responsible use: Promote responsible use of DRM among copyright owners, emphasizing the importance of balancing protection with user rights and fair use.
Thudo Multimedia – The Leading OTT Solution Provider In Vietnam
Over the span of 14 years, Thudo Multimedia has remained at the forefront in Vietnam and beyond, pioneering sophisticated technology solutions for digital content providers and broadcasting and telecommunications enterprises/organizations. Since its inception, we have continuously expanded and innovated, leading the charge in delivering cutting-edge solutions for content suppliers and businesses in the television and telecommunications sectors.
Our profound understanding of the market coupled with our ability to adapt flexibly has not only etched a strong presence in the domestic market but has also extended our reach internationally. Notably, Thudo Multimedia stands as the sole enterprise from Vietnam and Southeast Asia to be certified by Cartesian for our Digital Rights Management (DRM) solutions. This recognition is not just a testament to our excellence in safeguarding digital rights for content creators and distributors but also marks our position as one of the few Asian entities achieving this accolade, contributing to the protection of rights for over 20 enterprises across the globe.
We take pride in delivering true value through advanced services, playing a key role in fostering a sustainable and prosperous digital industry. Thudo Multimedia is committed to continuing its role as a beacon of innovation in the fields of information technology and communications.
Sigma DRM system developed by Thu Do certified by the Cartesian organization to obtain international standards.
Sigma Multi DRM – Comprehensive Digital Copyright Protection Solution
Building upon Thudo Multimedia’s robust suite of services, the Sigma Multi DRM stands out with superior features that cater to the demanding needs of content protection. It integrates a comprehensive security solution that encompasses global industry-leading DRM technologies including Microsoft PlayReady, Google’s Widevine, and Apple’s FairPlay.
The deployment of Sigma Multi DRM is seamless and universal, guaranteeing 100% coverage on end-user devices through a flexible and adaptable infrastructure. It pledges to deliver the highest quality content experience to end-users by maintaining rigorous security standards without compromising the viewing experience.
Additionally, Sigma Multi DRM offers a strategic advantage by significantly reducing the cost associated with Content Delivery Network (CDN) expenses. By optimizing the streaming process and content encryption, it not only secures the media content but also minimizes bandwidth usage, thus cutting down the
In today’s gaming industry, combating unauthorized copying (piracy) is a paramount concern. Digital Rights Management (DRM) has been utilized as a tool to deter unauthorized copying and protect the interests of game developers. However, the question remains: is DRM truly effective in preventing piracy in games? Join Thudo Multimedia as we delve into this topic in the article below.
The trend of entertaining with games is always popular
What is DRM
Digital Rights Management, commonly known as DRM, is a set of access control technologies employed by the game industry to secure game content. Its primary function is to prevent unauthorized reproduction and distribution of digital media, which includes video games. For game developers and publishers, DRM serves as a frontline defense against piracy, ensuring that only legitimate owners can access and play their games.
Significance in the Game Industry: DRM systems are crucial in safeguarding intellectual property rights, maintaining revenue streams for creators, and supporting the ecosystem that allows for continued innovation and development of new games.
This article delves into the effectiveness of DRM in thwarting piracy efforts within the gaming world. A spotlight is cast on Sigma Multi DRM, a sophisticated system developed by Thudo Multimedia, which has made significant strides in protecting games from unauthorized access.
Understanding DRM in Games
Digital Rights Management, commonly known as DRM, serves as a technological fortress in the video game industry. It is designed to control the use of digital content and devices after a sale.
What is DRM in Games?
In video games, DRM software acts as a gatekeeper to enforce the rules set by game publishers or distributors. It ensures that only legally obtained copies of games are played and often requires some form of authentication from the user.
Why is DRM Important in Games?
The primary objective of incorporating DRM in games is to prevent unauthorized copying and sharing, which can significantly impact revenue streams for developers and publishers. By safeguarding against such activities, DRM helps maintain the value of intellectual property within the gaming ecosystem.
How Does DRM Protect Games?
DRM software performs several functions to secure game content:
Validates legal ownership through key activation or account verification
Manages access levels, such as single-user or multi-user licenses
Monitors usage to detect and deter piracy attempts
DRM in Games Protect Against Piracy
DRM in Games Protect Against Piracy
A notable example within this landscape is Sigma Multi DRM. It brings an additional layer of security that adapts to various platforms and devices, ensuring that games are shielded from illicit distribution without detracting from the genuine player’s experience.
By understanding the role of DRM software like Sigma Multi DRM in today’s game industry, stakeholders can appreciate its significance in maintaining a fair marketplace where creativity and investment are protected.
The Battle Against Piracy: Examining the Current State of Game Copyright Theft
Piracy continues to be a major problem in the digital gaming world. It involves the unauthorized copying and sharing of games, which undermines the rights of the creators. Despite efforts to protect games with DRM (Digital Rights Management), piracy is still a big issue and keeps changing, making it difficult for game developers and publishers to tackle.
1. Prevalence of Piracy
Illegal downloads and counterfeit copies of games are still widespread and pose significant threats. Online platforms that allow sharing of files and peer-to-peer networks make it easy for pirated games to be distributed widely, often within days of their official release.
2. Impact on Revenue Streams
Game developers suffer financially due to piracy. They lose out on sales because people can access their games without paying for them. This directly affects their ability to fund future projects and sustain themselves as developers.
3. Intellectual Property at Risk
Piracy not only hurts revenue but also devalues the creative process itself. Developers lose control over how their work is shared and modified, which can harm their brand image and consumer trust.
The problem of game copyright theft is extensive and complicated, requiring a comprehensive approach to address it effectively. While DRM technology is important in protecting content, it’s just one piece of the puzzle. The industry needs to explore other strategies and understand different types of piracy in order to develop stronger defenses against these infringements.
We need stronger security measures against game copyright theft
Digital gaming, a realm rich with innovation and creativity, isn’t immune to the shadowy underbelly of piracy. A deeper dive into this issue reveals two primary forms: pirated copies and cracking DRM mechanisms.
1. Pirated Copies
This form of piracy involves unauthorized copies of a game being distributed without the consent of the developers or publishers. Pirated copies are typically offered on various online platforms at a significantly reduced cost or even free, enticing gamers who wish to avoid paying full price. The downside? These versions often lack key features, updates and can even harbor malicious software.
2. Cracking DRM Mechanisms
A more technical and sophisticated form of piracy is cracking DRM mechanisms. In simple terms, ‘cracking’ refers to the process where hackers manipulate game code to bypass the built-in DRM protection. This allows unauthorized access to the game, rendering it freely distributable. It’s a constant game of cat and mouse between these hackers and DRM providers as new security measures are continuously developed to combat evolving cracking techniques.
While these forms of piracy present significant challenges to game creators, understanding them is the first step in combating them effectively. As we delve further into this topic, we’ll scrutinize how DRM solutions like Sigma Multi DRM can play a part in curtailing game piracy.
Effectiveness of DRM in Mitigating Game Piracy
Digital Rights Management (DRM) solutions, such as Sigma Multi DRM, have become an important tool in the gaming industry’s fight against piracy. These solutions play a significant role in addressing the issue.
Protection of Game Copyright
Sigma Multi DRM is designed to safeguard game copyright by using strong security measures that discourage unauthorized access and distribution. It works by verifying a user’s license to play the game, ensuring that only authorized users can get to the content.
Prevention of Game Piracy
By adding an extra layer of security to the game content, Sigma Multi DRM effectively reduces the chances of game piracy. This includes both pirated copies and methods used to bypass DRM, which were discussed earlier.
Seamless Integration and User Experience
This solution carries out its function without affecting the gaming experience. Its smooth integration with different platforms guarantees that while maintaining security, gameplay remains uninterrupted and enjoyable for authorized users.
Active Anti-Piracy Measures
The effectiveness of Sigma Multi DRM goes beyond just discouraging piracy. It actively combats against it by releasing updates and fixes to address any known vulnerabilities, showing a proactive approach in protecting game copyrights.
Future-Proofing Against Piracy Risks
In summary, Sigma Multi DRM not only defends against current threats but also prepares for future ones. This flexible and adaptable approach reflects the ever-changing nature of piracy risks in games, proving its effectiveness in dealing with them.
DRM not only defends against current threats but also prepares for future ones.
The Future of Game Protection: Innovations Beyond DRM
As the digital world evolves, new methods are being developed to safeguard gaming content. While DRM has been a traditional way to prevent unauthorized use, there are now other options that provide a wider range of protection. These innovations aim to strengthen game security measures while also addressing the limitations of DRM.
Decentralized Verification Systems
Blockchain Technology: Using blockchain to verify game ownership and transactions can distribute the verification process, making it more secure against attacks on central systems.
Player Engagement and Reward Systems
Incentivization Models: Encouraging legal game purchases by offering special in-game rewards or experiences that can only be obtained through legitimate means.
Server-Side Execution
Cloud Gaming Services: Running games on remote servers instead of locally, which reduces the risk of piracy since the game files are never stored on users’ devices.
Machine Learning and AI
AI Monitoring: Using advanced algorithms to identify and respond to unusual distribution patterns or pirated copies circulating online.
Fostering Community Support
Community Initiatives: Creating strong communities around games that prioritize supporting creators and discouraging piracy through peer influence.
These innovations represent a move towards a more flexible and player-focused approach to game protection. They show that the industry understands the importance of balancing security with user experience. By exploring these cutting-edge technologies, we can see that there are many ways to protect intellectual property in gaming.
Thudo Multimedia – The Leading OTT Solution Provider In Vietnam
Over the span of 14 years, Thudo Multimedia has remained at the forefront in Vietnam and beyond, pioneering sophisticated technology solutions for digital content providers and broadcasting and telecommunications enterprises/organizations. Since its inception, we have continuously expanded and innovated, leading the charge in delivering cutting-edge solutions for content suppliers and businesses in the television and telecommunications sectors.
Our profound understanding of the market coupled with our ability to adapt flexibly has not only etched a strong presence in the domestic market but has also extended our reach internationally. Notably, Thudo Multimedia stands as the sole enterprise from Vietnam and Southeast Asia to be certified by Cartesian for our Digital Rights Management (DRM) solutions. This recognition is not just a testament to our excellence in safeguarding digital rights for content creators and distributors but also marks our position as one of the few Asian entities achieving this accolade, contributing to the protection of rights for over 20 enterprises across the globe.
We take pride in delivering true value through advanced services, playing a key role in fostering a sustainable and prosperous digital industry. Thudo Multimedia is committed to continuing its role as a beacon of innovation in the fields of information technology and communications.
Sigma DRM system developed by Thu Do certified by the Cartesian organization to obtain international standards.
Sigma Multi DRM – Comprehensive Digital Copyright Protection Solution
Building upon Thudo Multimedia’s robust suite of services, the Sigma Multi DRM stands out with superior features that cater to the demanding needs of content protection. It integrates a comprehensive security solution that encompasses global industry-leading DRM technologies including Microsoft PlayReady, Google’s Widevine, and Apple’s FairPlay.
The deployment of Sigma Multi DRM is seamless and universal, guaranteeing 100% coverage on end-user devices through a flexible and adaptable infrastructure. It pledges to deliver the highest quality content experience to end-users by maintaining rigorous security standards without compromising the viewing experience.
Additionally, Sigma Multi DRM offers a strategic advantage by significantly reducing the cost associated with Content Delivery Network (CDN) expenses. By optimizing the streaming process and content encryption, it not only secures the media content but also minimizes bandwidth usage, thus cutting down the CDN costs. This dual benefit of heightened security and cost-efficiency makes Sigma Multi DRM an attractive solution for content providers aiming to elevate their digital rights management capabilities.
In the fast-evolving digital landscape, video marketing has emerged as a powerhouse for businesses, providing a dynamic and engaging way to connect with audiences. As we delve into 2024, staying abreast of the latest video marketing trends is crucial for companies like Thu Do Multimedia to not only stay competitive but to lead the pack. Let’s explore the outstanding video marketing trends of the year and how Thu Do Multimedia can leverage them to elevate their OTT solution products.
Short-form Videos in Social Media Stories
Short-form videos have taken the social media world by storm, dominating platforms like Instagram and Snapchat. These bite-sized snippets are perfect for capturing audience attention and fostering brand awareness. Thu Do Multimedia can harness this trend by creating teaser videos or behind-the-scenes clips, offering a sneak peek into their OTT solution products. Learn from industry leaders who used short-form videos on Instagram Stories to generate excitement for exclusive content.
User-generated Video Content
Authenticity is paramount in today’s marketing landscape, and user-generated video content is a powerful tool for building community involvement. Thu Do Multimedia can encourage users to share their OTT experiences through video contests or testimonials, creating a genuine connection with their audience. Take inspiration from successful user-generated video campaigns, such as those that highlight binge-watching moments.
User-generated content contest for the OTT experiences
Unedited Smartphone Videos
The trend towards raw and unfiltered content is on the rise, making unedited smartphone videos a valuable asset. Thu Do Multimedia can showcase the features of their OTT solution products through genuine and spontaneous videos. Gain insights from how other OTT technology companies used unedited smartphone videos in their campaigns to demonstrate the ease of using their streaming platforms.
Vlogs
Vlogging is a personal and relatable form of content creation, perfect for establishing thought leadership. Thu Do Multimedia can initiate their own vlog series, offering insights into the latest trends in video streaming and OTT technology. Learn from the success of other OTT platforms that built loyal communities through exclusive behind-the-scenes vlog content.
Leveraging Social Media Platforms for Video Distribution
Social media platforms like Facebook and YouTube play a pivotal role in expanding the reach of video campaigns. Thu Do Multimedia can optimize their OTT video posts for maximum visibility and engagement, drawing inspiration from successful premieres on Facebook Live. Explore how these platforms can drive simultaneous viewership and subscriptions.
Collaborating with Influencers for Video Sponsorships
Influencer marketing remains a potent strategy for promoting products. Thu Do Multimedia can partner with influencers in the entertainment or technology niche to showcase their OTT solution products through sponsored videos. Discover tips for authentic influencer relationships and measuring collaboration effectiveness from successful OTT services.
The Future of Video Marketing in the OTT Era
As we look ahead, the rise of OTT platforms will continue to shape the future of video marketing. Thu Do Multimedia must prepare for this evolving landscape, adapting their strategies to stay innovative and adaptive. Embrace these trends to stand out in the competitive OTT market.
In the dynamic realm of video marketing, Thu Do Multimedia has the opportunity to thrive by embracing the discussed trends while maintaining an innovative approach. The evolving OTT era demands a strategic blend of these trends to captivate audiences and solidify a leading position in the market. Explore how Thu Do Multimedia’s OTT solution can help leverage these video marketing trends effectively and stay ahead in 2024.
The Vietnamese film industry is currently facing challenges of unauthorized copying, editing, reviewing, and livestreaming on the internet, causing frustration among filmmakers. This issue took center stage at the “Copyright Protection in the Development of the Film Industry” workshop held on November 22 in Da Lat.
Overview of the ‘Copyright Protection in the Development of the Film Industry’ Workshop – Photo: DAU DUNG
The workshop, directed by the Ministry of Culture, Sports and Tourism and organized in collaboration with the Department of Copyright, coordinated with the Department of Culture, Sports and Tourism of Lam Dong Province.
The event is part of the 23rd Vietnam Film Festival, taking place from November 21 to November 25.
Innocent Livestreaming Lawyer Quach Van Minh, the Secretary-General of the Vietnam Association for the Protection of Film and Television Copyrights (VAFC), shared insights into the emerging trend of film reviews being shared as short videos on YouTube, Facebook, or TikTok.
While reviews may seem harmless, the underlying motive is often to generate views and earn illicit profits, causing harm to the interests of film production units.
Director and producer Vo Thanh Hoa cited examples of recent films like “Lat Mat 6: Tam Ve Dinh Menh,” “Con Nhot Mot Chong,” and “Sieu Lua Gap Sieu Lai,” which have been dissected into multiple short clips and shared on social media to bypass content review algorithms.
Director Luong Dinh Dung revealed that two of his films, “578: Phat Dan Cua Ke Dien” and “Xam Do,” are being circulated blatantly on the internet. He urged audiences to consider cinema as a business product, created with both financial investment and intellectual effort from filmmakers. He raised a crucial question: “When the works of film production units are violated, who will protect them, and is there an emergency hotline for urgent help?”
Pham Thi Kim Oanh, Deputy Director of the Copyright Office (Ministry of Culture, Sports and Tourism), highlighted instances where films approved by the Film Department had not been released outside of theaters but were leaked online by someone.
The movie ‘Con Nhot mot chong’ has been cut into several small clips and broadcasted on social networks, bypassing content screening algorithms – Photo: DPCC
She cited the example of the film “Co Ba Sai Gon,” produced by Ngo Thanh Van, which was livestreamed shortly after its theatrical release. Additionally, many TV series currently airing have been recorded and widely disseminated on the internet.
Legal Challenges Doan Van Viet, Deputy Minister of Culture, Sports and Tourism, referred to survey data from the World Intellectual Property Organization (WIPO), showing that copyright-dependent industries, including the film industry, significantly contribute to the economic development of both developed and developing countries.
He cited examples such as the United States (contributing 12% to GDP), South Korea (9.89% GDP), China (7.35% GDP), Malaysia (5.7% GDP), and Thailand (4.48% GDP).
“Bolstering copyright protection plays a vital role in supporting and promoting the development of copyright-dependent industries, contributing to the rapid development of the economy, culture, and society,” the deputy minister stated.
However, with technological advancements, copyright infringement has become more sophisticated, posing numerous legal challenges, according to Pham Thi Kim Oanh.
Addressing the legal challenges, Nguyen Han, Director of Thudom Multimedia, noted that post-release protective measures are often insufficient. He likened the current situation to “releasing chickens and not being able to catch them again.” This happens when the relevant authorities lack the tools and procedures to protect rights in new conditions and contexts.
Lawyer Quach Van Minh added that although Vietnam has a relatively comprehensive legal system, including Intellectual Property Law, guiding decrees, Film Law, and administrative penalties, the fines are low and not proportional to the extent of violations and the damages suffered by film production units. Director Vo Thanh Hoa further emphasized the complexity and time-consuming nature of current procedures for handling violations.
Saving Vietnamese Cinema Experts and filmmakers proposed mechanisms, support policies, and legal improvements to enhance copyright protection and raise awareness about copyrights for the development of the film industry.
Pham Thi Kim Oanh suggested a stronger application of information technology in copyright management and enforcement. She emphasized the need for coordination with relevant foreign agencies to combat and handle copyright infringements on the internet.
A representative from Thudom Multimedia recommended encryption to protect and manage films before distribution and release. The addition of copyright marks for tracking, along with strict international distribution procedures, was also proposed. Several existing technological solutions were mentioned as capable of supporting and solving this problem.
In addition to rigorous enforcement, Lawyer Quach Van Minh suggested “blocking the ad revenue source of pirate websites.” This approach has been successful in countries like South Korea, Australia, and the UK. Representatives from the Phan Law Vietnam law firm emphasized that civil lawsuits against violators should be encouraged to prevent and warn other offenders.
With illegal streaming websites still rampant on the internet, do the authorities find it challenging to intervene?
In the context of the 23rd Vietnam Film Festival, a seminar on copyright protection in the development of the film industry addressed a pressing issue—illegal streaming websites.
Dr. Ngo Phuong Lan – President of the Vietnam Cinema Promotion and Development Association speaking at the seminar. Photo: Organizing Committee
Ts. Ngo Phuong Lan, President of the Vietnam Cinema Promotion and Development Association, affirmed to Dân Việt that, according to global statistics, Vietnam has one of the lowest awareness levels regarding copyrights in films and cinema. This is especially concerning given the continued existence of numerous illegal streaming websites. Phuong Lan pointed to the case in 2021, where the first criminal charges were filed against the pirate website phimmoi.com. However, the case remains unresolved.
Phimmoi.com is an illicit streaming website with servers located abroad, offering hundreds to thousands of pirated films for free. This has led to the proliferation of numerous other illegal websites, and so far, there hasn’t been sufficient measures or sanctions to deter them. Ts. Ngo Phuong Lan asserted that without effective copyright protection, the efforts of filmmakers, especially with illegal streaming websites still “invading” cyberspace, make it challenging for the Vietnamese film industry to thrive.
The seminar on Copyright Protection in the Development of the Film Industry involves the participation of numerous experts in the film and copyright sectors. Photo: Organizing Committee
Nguyen Ngoc Han, CEO of Thu Do Multimedia, expressed concerns about the involvement of betting websites behind these illicit streaming platforms, embedding advertisements and encouraging betting on pirated films.
Sharing her thoughts with Dân Việt, Phạm Thi Kim Oanh, Deputy Director of the Copyright Office (Ministry of Culture, Sports, and Tourism), believed that the rapid and overwhelming development of the Internet and technology is one of the main reasons. With just a smartphone, anyone can illegally livestream and swiftly upload content to social media platforms. Vo Thanh Hoa, a film director, concurred with this viewpoint, emphasizing the financial losses suffered by producers and filmmakers when their content is illicitly shared on platforms like TikTok. Many Vietnamese films released in the past year, such as ‘Con Nhot Mot Chong,’ ‘Sieu Lua Gap Sieu Lay,’ ‘Nha Ba Nu,’ and recently ‘Nguoi Vo Cuoi Cung,’ ‘Dat Rung Phuong Nam,’ have easily become subjects of unauthorized clips and improper edits on social media platforms.
Mrs. Pham Thi Kim Oanh, Deputy Head of the Copyright Office at the Seminar. Photo: Organizing Committee
Phạm Thi Kim Oanh asserted that, to effectively address the issue, besides continually refining legal documents and protecting the copyrights of cinematic works, there is a need to rapidly integrate information technology into management and the enforcement of copyrights. This also involves close collaboration with relevant foreign agencies to combat and address violations on the Internet and cyberspace.
Dr. Quang Van Minh, a lawyer and Deputy Chairman of the Vietnam Film and Television Copyright Protection Association, emphasized the necessity for practical and proactive measures. One such measure is to block ad revenue from illegal websites. He pointed out the practices of some countries, including the UK, where law enforcement agencies specializing in intellectual property crime have been established, collaborating closely with advertising platform providers on the internet.
Director Vo Thanh Hoa at the seminar. Photo: Organizing Committee (BTC).
Nguyen Ngoc Han suggested several technological measures, such as encryption for secure management, embedding copyright marks for content tracing when distributed to partners, granting viewing rights only to distribution units, not allowing copying rights, and automatically tracking revenue for distribution units. Currently, Han’s organization is implementing copyright protection using technology called Sigma Multi-DRM, which includes four security solutions: Play Ready, Widevine, Fairplay. Sigma DRM meets the standards agreed upon by most major copyright-holding companies globally for content distribution on the internet.
Han also added, ‘In addition to the general role like Multi-DRM in protecting content copyrights for devices with operating systems, the independent role of Sigma DRM is crucial in securing content for devices without operating systems. The number of these devices is expected to explode in the near future.’
Taking the example of the security camera sector, where currently, on average, each household has one camera, but in a few years, the country will have hundreds of millions of these devices, becoming the first sector with content that needs protection. The recent leaks of private clips underscore the open issues in security in this area. Another area is the Internet of Things (IoT) connected devices. Clearly, most current devices are connected and controlled through the cloud systems of foreign companies. When the country takes control of the development of IoT software and hardware, many layers of these devices requiring data exchange will need protection.”
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