On October 13, Thudo Multimedia had the honor of being one of the pioneering enterprises to receive a memorandum of cooperation within the framework of the Project for Enhancing the Competitive Capacity of the Private Sector in Vietnam (IPSC). This recognition occurred at the “Pioneering Entrepreneurial Spirit, Sustainable Innovation in Vietnam” forum, organized by the Ministry of Planning and Investment with the support of the United States Agency for International Development (USAID).
Thu Do Multimedia’s exhibition area at the forum According to the results announced on October 7, 2022, Thudo Multimedia was one of the first 6 businesses to receive the Premium Support Package from the USAID IPSC project. This project aims to select pioneering enterprises (PEs) with innovative Vietnamese products, enabling them to compete in international markets. Among the selected businesses, there were technology-focused companies like Thudo Multimedia, Mismart…
The USAID IPSC project provides support for these enterprises to develop a business strategy for the next 3-5 years, enhancing their internal capabilities and effectively leveraging external resources to adapt and grow in a rapidly changing and increasingly risky business environment.
Over the next two years, the promised support package is expected to be a significant resource for Thudo Multimedia, facilitating the active implementation of strategic activities, enhancing core management and operational capabilities, conducting research and development for international market strategies in regions such as Europe and North America, and establishing and developing high-quality human resources through international partnerships with companies like Google and Amazon. The support will also include certification consultation for international standards such as FDA, ISO, and BSI.
Thudo Multimedia has been recognized as a pioneering company in the research and production of OTT television, TV Technology Solutions, Digital Rights Management (DRM) content protection, and Low Latency Streaming.
Over the past 13 years, with a workforce from various universities such as Hanoi University of Science and Technology, Hanoi University of Science and Technology, Posts and Telecommunications Institute of Technology, Foreign Trade University, National Economics University, etc., Multimedia has consistently strived to become a strong player in the information technology sector in general and the digital content sector in particular.
In December 2019: Thudo’s Sigma DRM digital content protection solution passed the security certification by Cartesian’s Farncombe. Thudo Multimedia takes pride in being the first and only Vietnamese company to achieve this certification, as well as the sole company in Southeast Asia and one of only six companies in Asia to attain this recognition.
Thudo made it into the list of 20 global companies possessing SigmaDRM (Digital Rights Management) content protection solutions, and they confidently aim to take Vietnamese intellectual property worldwide.
Thudo have numerous technological innovations in the television sector, including livestreaming, interactive television, internet television, and Content Delivery Network (CDN).
Thudo Multimedia has implemented their solutions for many major partners in Vietnam, the United States, India, and the Middle East, including Akamai, Nuance, VTVCab, Viettel, Vinaphone, Mobifone, and MCV.
The “Made by Vietnam” solutions from Thudo Multimedia have made a notable creative impact in recent years, particularly in the OTT (Over-The-Top) field, with a strong focus on two main product lines.
The first is the Sigma DAI/SSAI solution, which enables online television and video service providers to insert advertisements into video content at the server level before it is delivered to viewers’ devices. This optimization ensures a smooth and uninterrupted viewing experience by delivering ads seamlessly within the original content. Additionally, Sigma DAI/SSAI by Thudo provides detailed ad performance monitoring capabilities, allowing advertisers and service providers to gain a deeper understanding of how viewers interact with advertisements.
The second solution is the Sigma DRM (Digital Rights Management). Statistically, copyright violations in Vietnam alone resulted in damages of up to $350 million in 2022, with thousands of websites involved in content theft and unauthorized broadcasting, all while the applicable sanctions were not clearly defined. Recognizing this significant issue, the talented team at Thudo Multimedia introduced the Sigma DRM solution, designed to safeguard intellectual property rights and prevent unauthorized duplication and distribution of digital content. This solution has been certified by Cartesian to meet international standards, and Thudo Multimedia takes pride in being the first and only Vietnamese company, the sole Southeast Asian company, and one of only six Asian companies to attain this certification.
Thu Do Multimedia’s exhibition area at the forum
The memorandum of understanding between the Department of Business Development and Thudo Multimedia serves as a significant source of motivation in Thudo’s journey, with a commitment to the mission of continuing to invest in research and development to provide more advanced technological solutions and support the sustainable development of the media and entertainment industry.
There are several ways but unfortunately none of them a very easy one especially if you want to stream it. If you really have videos that has high business value, I recommend you to encrypt videos and then host it.
Videos needs to be protected in two parts :
Videos at rest – when they are stored on your ftp or web-server to prevent hacking those sites and downloading those videos.
Streaming – when they are streamed on your site and people can get access to those links and download them.
How to Protect Your Videos from Being Downloaded?
To avoid it, there are few ways :
Simple way :
Encrypt those videos using tools like AES Crypt – Advanced File Encryption
People can download it but won’t be able to play it until unless you share the password/keys with them
Needs a developer to get this done :
Alternatively, if you wish to stream it through website and to block video downloader plugins, one of the ways would be to convert your Mp4 videos into HLS video segments using AES-128 encryption
But in above case, player that plays back the video needs to know get those pass keys via a secure mechanism.
In the fast-changing world of online ads, the goal is to show ads to the right people on a big scale. Advertisers always look for new ways to reach lots of people, make ads that fit well, and give everyone a good ad and content experience. That’s where Server-Side Ad Insertion (SSAI) comes in and changes the game. In this guide, we’ll explain what SSAI is and how it can help you show targeted ads to many people while making sure the ads are enjoyable. We’ll also share some successful strategies for showing lots of targeted ads.
Understanding the Power of SSAI
What Is SSAI?
Server-Side Ad Insertion (SSAI) plays a pivotal role in enabling the delivery of targeted ads at scale
Server-Side Ad Insertion (SSAI)is a cutting-edge technology that enables seamless ad insertion into digital content streams on the server side. Unlike Client-Side Ad Insertion (CSAI), which relies on the user’s device to insert ads, SSAI executes this process on the server before delivering the content to the viewer. This distinction is crucial for delivering targeted ads at scale efficiently.
The Advantages of SSAI
Reduced Ad Blockers: Since ads are seamlessly inserted on the server side, they are less likely to be blocked by ad-blocker extensions, ensuring a broader reach for your advertisements.
Enhanced User Experience: SSAI ensures a smooth transition between content and ads, eliminating buffering issues or abrupt interruptions, leading to a better quality of experience for viewers.
Detailed Analytics: SSAI provides comprehensive analytics, allowing advertisers to gather valuable insights into ad performance and viewer engagement.
Addressing Large Audiences with Targeted Ads
The Challenge of Scalability
One of the primary challenges in digital advertising is efficiently reaching a large and diverse audience while ensuring that the ads resonate with individual viewers. Traditional advertising methods often struggle to deliver targeted ads at scale due to limitations in ad insertion and tracking.
Leveraging SSAI for Scalability
SSAI enables advertisers to address large audiences with precision. Here’s how:
Real-time Decisioning: SSAI solutions can analyze viewer data in real-time, allowing advertisers to make data-driven decisions and select the most relevant ads for each viewer.
Dynamic Ad Stitching: SSAI dynamically stitches ads into the content stream, ensuring a seamless viewing experience. This capability is especially crucial for live content, where precise ad timing is essential.
Granular Targeting: SSAI systems can segment audiences based on various criteria, such as demographics, geography, and viewing history. This granular targeting ensures that ads are tailored to the preferences and interests of individual viewers.
Scalable Infrastructure: SSAI solutions are designed to handle large-scale ad delivery efficiently, ensuring that targeted ads reach millions of viewers without performance issues.
Deliver Targeted Ads at Scale by Increasing Ad Relevance for Live and On-Demand Content
The Importance of Ad Relevance
Irrelevant ads can be a major turn-off for viewers, leading to ad fatigue and decreased engagement. To combat this, advertisers must strive to deliver ads that align with the content and viewer preferences.
Leveraging SSAI for Ad Relevance
SSAI is a powerful tool for enhancing ad relevance. Here’s how SSAI can help:
Contextual Targeting: SSAI systems can analyze the content being viewed and select ads that are contextually relevant. For example, if a viewer is watching a sports event, SSAI can insert sports-related ads.
Viewer Profiling: By collecting data on viewer behavior and preferences, SSAI can build viewer profiles. These profiles enable advertisers to serve ads that align with each viewer’s interests.
Frequency Capping: SSAI solutions can implement frequency capping to ensure that viewers do not see the same ad repeatedly. This prevents ad fatigue and enhances the viewer’s experience.
A/B Testing: Advertisers can use SSAI to conduct A/B testing of different ad creatives, ensuring that only the most effective ads are delivered to viewers.
Delivering Engaging Quality of Experience for Ads and Content
Seamless Integration of Ads
A major concern for advertisers is delivering ads that seamlessly integrate with the content. Viewers are more likely to engage with ads that feel like a natural part of their viewing experience.
Leveraging SSAI for Quality Integration
Sigma DAI: Elegant solution for ad insertion
SSAI excels in delivering a high-quality experience for both ads and content:
Buffer-Free Transitions: SSAI ensures smooth transitions between content and ads, eliminating buffering delays or abrupt switches that can frustrate viewers.
Consistent Viewing Experience: With SSAI, the video quality and viewing experience remain consistent throughout the content, including ad breaks.
Interactive Ads: SSAI enables interactive ad formats, allowing viewers to engage with ads, such as choosing to watch a longer ad in exchange for an ad-free viewing experience.
Ad Personalization: SSAI can personalize ads based on viewer data, making the ads more engaging and relevant to individual viewers.
Winning Strategies with Field-Proven Large-Scale Targeted Ad Workflows
Strategy 1: Data-Driven Targeting
Embrace data-driven targeting by leveraging SSAI’s real-time decisioning capabilities. Analyze viewer data to understand preferences and behaviors, and use this information to select and serve targeted ads. Continuously refine your targeting strategies based on performance data.
Strategy 2: Contextual Advertising
Implement contextual advertising with SSAI by analyzing the content being viewed. Align ad creatives with the context of the content, ensuring that ads feel relevant and seamlessly integrated. This strategy is particularly effective for live events and news content.
Strategy 3: Viewer Profiling
Build detailed viewer profiles using SSAI. Collect data on viewing history, demographics, and interactions. Leverage these profiles to personalize ad delivery and ensure that each viewer receives ads tailored to their interests.
Strategy 4: A/B Testing
Constantly optimize your ad creatives by conducting A/B testing with SSAI. Test different ad variations to identify the most effective ones. Implement the winning ad creatives to improve engagement and conversion rates.
Strategy 5: Ad Quality Assurance
Prioritize ad quality by ensuring that ads are well-produced and optimized for various devices and screen sizes. SSAI can deliver high-quality ads, but it’s essential to create compelling ad content.
Conclusion
In the dynamic world of digital advertising, delivering targeted ads at scale is both a challenge and an opportunity. Server-Side Ad Insertion (SSAI) empowers advertisers to overcome scalability hurdles, enhance ad relevance, and provide a seamless viewing experience. By adopting innovative SSAI strategies and field-proven workflows, advertisers can maximize the impact of their ad campaigns, engage viewers effectively, and drive results in the competitive digital advertising landscape. Stay ahead of the curve and make SSAI an integral part of your advertising arsenal to deliver targeted ads at scale like never before.
Sharing video content with others can pose challenges, particularly when you need to safeguard your privacy and intellectual property. You may encounter copyright issues, unauthorized access, or data breaches. How can you securely share video content without compromising quality and control? Here are some tips and tools to help you:
1. Opt for a Secure Platform
The first step is to select a platform that offers encryption, authentication, and access control for your video content. Encryption ensures that your data is scrambled and can only be deciphered by authorized users. Authentication verifies the identity of users and devices accessing your content, while access control allows you to set permissions and restrictions on who can view, download, or share your content.
2. Implement Passwords and Watermarks
Enhance your video content’s security with passwords and watermarks. Passwords prevent unauthorized users from accessing your content, while watermarks discourage piracy and theft. You can apply passwords and watermarks using your platform’s features or video editing software. For example, using ffmpeg, you can add a watermark to your video with this command: ffmpeg -i input.mp4 -i watermark.png -filter_complex "overlay=10:10" output.mp4. This overlays the ‘watermark.png’ image onto ‘input.mp4’ at the specified position and saves it as ‘output.mp4’.
3. Embrace End-to-End Encryption
When sharing video content directly with others, consider using end-to-end encryption. This method encrypts data on your device and decrypts it on the recipient’s device, ensuring no intermediaries can intercept or tamper with your content during transit. End-to-end encryption is available in apps such as Signal, WhatsApp, Telegram, or browsers like Firefox Send and OnionShare.
4. Leverage VPNs and Proxies
To share video content across different regions or networks, you may encounter geo-blocking or censorship. Geo-blocking restricts access based on location, while censorship involves content blocking by authorities. VPNs (Virtual Private Networks) and proxies can help bypass these barriers by routing your traffic through other servers, concealing your true IP address and location. Popular VPNs and proxies include NordVPN, ExpressVPN, and Tor Browser.
If sharing video content with a wide audience or monetizing it, you may need to use DRM (Digital Rights Management) and encryption keys. DRM controls how your content is used, distributed, or copied, while encryption keys unlock your encrypted content for authorized users. You can apply DRM and encryption keys on platforms like YouTube, Netflix, Amazon Prime Video, or through software solutions like Sigma DRM and Sigma Multi DRM
By following these tips and utilizing these tools, you can securely share your video content while enjoying the benefits of video technology. Additionally, consider exploring online courses, books, or blogs to further enhance your knowledge of video network security and privacy.
On September 26th, the discussion titled “Solving the Copyright Protection Puzzle for the Music, Film, and Digital Television Industry” organized by Thudo Multimedia drew considerable attention from various major news outlets sggp.org.vn a prominent news source, reported:
Copyright infringement in Vietnam is currently akin to a maze. In previous years, copyright infringement was as simple as duplicating cable boxes for cable television. However, today, the forms of infringement have become more sophisticated and complex, with cross-border violations becoming more prevalent.
The discussion on September 26th, “Solving the Copyright Protection Puzzle for the Music, Film, and Digital Television Industry,” organized by the Vietnam Digital Content Creation Alliance, shared insights into the current state of copyright infringement in digital content, as well as the challenges faced by the music, film, and digital television industries. The event also discussed the difficulties in implementing preventive measures and addressing infringements on copyrights.
In the midst of the rapidly evolving landscape of digital content distribution, the swift development of Over-The-Top (OTT) television platforms and online movie distributors has ushered in a new era of entertainment content consumption. The ease of accessing movies, television shows, and live music events on various devices has transformed how audiences interact with content. However, this digital revolution has also brought about unprecedented challenges in terms of content security and copyright protection, necessitating the development of new solutions to safeguard content from a myriad of copyright infringement risks.
According to Mr. Vũ Kiêm Văn, Vice President and Secretary-General of the Vietnam Digital Communication Association, the challenges in content copyright have intensified in the current digital transformation context.
Supporting this viewpoint, Mr. Phạm Hoàng Hải, Director of the Copyright Center for Digital Content at the Department of Broadcasting, Television, and Electronic Information (Ministry of Information and Communications), emphasized that copyright infringement in Vietnam has become increasingly complex. Numerous websites infringe on copyright, sharing unauthorized broadcasts of football matches and movies.
“Especially recently, some pirate websites have transitioned to the form of Japanese Anime comics. Copyright infringement related to comics has also received strong reactions from copyright owners in Japan regarding violations in Vietnam,” Mr. Hải stated.
According to the leadership of the Department, a common characteristic of many copyright-infringing websites is their use of international domain names and hidden registration information, along with openly operating and frequently changing domains when blocked. These pirate websites often display harmful advertisements, gambling, and other illicit activities.
Providing specific examples, Mr. Nguyễn Ngọc Hân, CEO of Thủ Đô Multimedia Company, revealed that 80% of copyright infringements in Vietnam occur on digital platforms, resulting in a loss of $348 million for Vietnam in 2022, equivalent to approximately 7 trillion Vietnamese đồng.
“Copyright infringement in Vietnam is like a labyrinth. In previous years, it was as simple as copying cable box cards for cable television. Now, copyright infringement has become more sophisticated and complex, with cross-border violations,” Mr. Hân shared.
During the discussion, it was also noted that while domain name blocking measures have begun to be enforced in Vietnam, current copyright protection solutions are still insufficient to address existing risks. Digital rights management solutions like Widevine, FairPlay, and PlayReady have been implemented to prevent unauthorized access and distribution, but comprehensive copyright protection solutions are still required to deal with ongoing challenges.
Furthermore, content providers of OTT television and online streaming platforms face a range of other risks, including screen recording and the use of virtual private networks (VPNs) to circumvent geographical restrictions, allowing access to content from one country and distributing it unlawfully in another.
To counter these diverse threats, the participants in the discussion believed that, in addition to policy and governance, a greater focus on technology is needed to provide a flexible and proactive defense mechanism. It should include active detection and notification of copyright infringement risks.
With our expert assistance, you can expect to receive accurate and up-to-date financial data that empowers you to make informed decisions that drive your business forward. With us, you’re not just getting bookkeeping services; you’re gaining a trusted partner in your pursuit of success. Your business deserves nothing less than the best, and we’re here to ensure you receive it. That’s why we proudly provide tailor-made bookkeeping solutions online bookkeepers meticulously designed to harmonize with your distinct objectives and budgetary requirements. Our commitment to delivering customized services means that you receive a personalized approach that perfectly suits your business. So, if you don’t mind your services separated into discrete subscriptions, and appreciate a tech-focused (and very low cost) bookkeeping service, Finally might well be the cost-effective choice for you.
Most bookkeeping software runs on both Mac and PC, so that’s just a personal preference.
Our team of seasoned experts diligently compares your bank statements to your financial records, meticulously identifying any disparities.
Although you don’t need formal training to be a bookkeeper, if you’re serious about making this a successful business, you should think about getting a bookkeeping qualification.
Its bookkeeping service comes with its Enterprise plan, which costs $399 per month when billed annually.
There is a one-time onboarding fee equal to the cost of one month of bookkeeping.
Giving our clients the financial support they need to succeed in their business is our only business.
If you’re several years behind on your bookkeeping and taxes, you can get caught up and filed with Bench Retro. There are several key rules of bookkeeping to keep in mind, but one of the most important is regarding debits and credits. In other words, debit is all incoming money, while credit is all outgoing money. The most common mistakes are mixing personal and business finances, leaving taxes to the last minute, missing out on deductions, and not retaining records for long enough. A downside of Bench is that it specializes in cash-basis accounting, although there is a custom accrual accounting plan on the Pro plan. We believe everyone should be able to make financial decisions with confidence.
Bookkeeping Services vs. Accounting Services: What’s the Difference?
Ignite Spot can provide small businesses with a full package of outsourced accounting services – something not usually offered by the competition. Ignite Spot is an outsourced accounting company for small businesses. The firm strives to coach business owners, instead of just doing their books.
The cost also depends on the level of service and the size of your business. The company can also lend you a fractional CFO for your business for $1,500 a month and provide tax guidance to help maximize your savings, which will cost you an extra $1,200 a year. For customers that choose to pay annually, Xendoo offers a 10% discount. Its specialists will accurately classify every transaction when reconciling your books. Since they do this fast, you’ll be able to make timely decisions regarding things touching on money.
Why Choose Remote Books Online?
All three boast a dedicated team to ensure that your bookkeeper learns about your business and what makes it tick. First, assess your specific bookkeeping needs and determine whether you require a full-time, part-time, or freelance bookkeeper. Next, write a detailed job description outlining the necessary qualifications, experience, and responsibilities. Post the job on relevant platforms such as job boards, professional networking sites, or consider reaching out to local accounting firms. Screen applicants carefully, conduct interviews to gauge their expertise and fit for your company.
A large screen is best since you’ll be spending most of your day staring at it.
You’ll be matched with a dedicated bookkeeper when you enroll in the service, and they’ll walk you through how to integrate your existing processes and software with QuickBooks.
The only thing lacking is CFO advisory services – not offered at all.
FreshBooks’ online bookkeeping services help you protect your profits, save you time, and grow your business.
In the end, your virtual bookkeeper should be a partner that can help grow your business affordably.
These companies often take an average of the last several months to determine which price bracket your business falls into.
Someone had to be there to run the report, save it in the right format and send it out. In this age of cloud accounting and virtual bookkeeping services, they should be able to have reports sent to you on a schedule. A virtual bookkeeper handles your bookkeeping remotely, and all communication and storage of financial documents are handled within the bookkeeping software. They will categorize your transactions and prepare financial statements for your review.
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