On September 26th, the discussion titled “Solving the Copyright Protection Puzzle for the Music, Film, and Digital Television Industry” organized by Thudo Multimedia drew considerable attention from various major news outlets sggp.org.vn a prominent news source, reported:

Copyright infringement in Vietnam is currently akin to a maze. In previous years, copyright infringement was as simple as duplicating cable boxes for cable television. However, today, the forms of infringement have become more sophisticated and complex, with cross-border violations becoming more prevalent.

The discussion on September 26th, “Solving the Copyright Protection Puzzle for the Music, Film, and Digital Television Industry,” organized by the Vietnam Digital Content Creation Alliance, shared insights into the current state of copyright infringement in digital content, as well as the challenges faced by the music, film, and digital television industries. The event also discussed the difficulties in implementing preventive measures and addressing infringements on copyrights.

In the midst of the rapidly evolving landscape of digital content distribution, the swift development of Over-The-Top (OTT) television platforms and online movie distributors has ushered in a new era of entertainment content consumption. The ease of accessing movies, television shows, and live music events on various devices has transformed how audiences interact with content. However, this digital revolution has also brought about unprecedented challenges in terms of content security and copyright protection, necessitating the development of new solutions to safeguard content from a myriad of copyright infringement risks.

According to Mr. Vũ Kiêm Văn, Vice President and Secretary-General of the Vietnam Digital Communication Association, the challenges in content copyright have intensified in the current digital transformation context.

Supporting this viewpoint, Mr. Phạm Hoàng Hải, Director of the Copyright Center for Digital Content at the Department of Broadcasting, Television, and Electronic Information (Ministry of Information and Communications), emphasized that copyright infringement in Vietnam has become increasingly complex. Numerous websites infringe on copyright, sharing unauthorized broadcasts of football matches and movies.

“Especially recently, some pirate websites have transitioned to the form of Japanese Anime comics. Copyright infringement related to comics has also received strong reactions from copyright owners in Japan regarding violations in Vietnam,” Mr. Hải stated.

According to the leadership of the Department, a common characteristic of many copyright-infringing websites is their use of international domain names and hidden registration information, along with openly operating and frequently changing domains when blocked. These pirate websites often display harmful advertisements, gambling, and other illicit activities.

Providing specific examples, Mr. Nguyễn Ngọc Hân, CEO of Thủ Đô Multimedia Company, revealed that 80% of copyright infringements in Vietnam occur on digital platforms, resulting in a loss of $348 million for Vietnam in 2022, equivalent to approximately 7 trillion Vietnamese đồng.

“Copyright infringement in Vietnam is like a labyrinth. In previous years, it was as simple as copying cable box cards for cable television. Now, copyright infringement has become more sophisticated and complex, with cross-border violations,” Mr. Hân shared.

During the discussion, it was also noted that while domain name blocking measures have begun to be enforced in Vietnam, current copyright protection solutions are still insufficient to address existing risks. Digital rights management solutions like Widevine, FairPlay, and PlayReady have been implemented to prevent unauthorized access and distribution, but comprehensive copyright protection solutions are still required to deal with ongoing challenges.

Furthermore, content providers of OTT television and online streaming platforms face a range of other risks, including screen recording and the use of virtual private networks (VPNs) to circumvent geographical restrictions, allowing access to content from one country and distributing it unlawfully in another.

To counter these diverse threats, the participants in the discussion believed that, in addition to policy and governance, a greater focus on technology is needed to provide a flexible and proactive defense mechanism. It should include active detection and notification of copyright infringement risks.

Read more at: sggp.org.vn