TV service providers are continually seeking ways to boost viewer engagement, as heightened engagement has a demonstrably positive impact on their earnings.

A fundamental principle underlies this effort: Viewers who are deeply immersed in the content are more inclined to watch additional programming, order more video content and subscriptions, and stream more live events. Moreover, this pursuit extends beyond the immediate moment; operators are focused on augmenting the Lifetime Customer Value (LCV) and devising strategies to retain subscribers for the long haul. In today’s fiercely competitive streaming landscape, especially amid the current cost-of-living challenges that have led to a reduction in the video offerings in countries like the United States, this is a genuine and pressing challenge.

There exist five established methods to elevate viewer engagement, which can yield enhanced profitability and increased revenues.

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