Sigma DRM and Protecting India’s Digital Heritage: Towards Sustainable Development

by Thu Đo Multimedia | Nov 1, 2024 | DRM, AI News, News, Sigma DRM

Miss Grand India Rachel Gupta’s victory is not only a matter of national pride but also highlights the importance of digital copyright protection in preserving India’s cultural heritage. Why is that? Let’s find out with Thu Do Multimedia!

Who is Rachel Gupta?

Rachel Gupta has become Miss Grand International 2024, marking an important milestone for India. Before Rachel Gupta, there were many beauty queens participating in international beauty pageants, but her victory at MGI is an outstanding achievement, making her the first Indian beauty queen to achieve this international crown.

On a personal level, Rachel Gupta is a famous model, a film actress and also a successful businesswoman. In acting, she is best known for the film “Kahani Rubberband Ki”.

India is statistically the country with the most copyright infringement in the world. Indian digital content is always pirated and other films are also consumed widely in India. This is a problem related to the culture and beauty of India, so surely the government, producers, directors, actors, etc. all want to find solutions and come up with appropriate policies to reduce this problem in order to protect India’s digital heritage.

The role of Miss Grand India 2024 Rachel Gupta in Elevating Indian Culture

Rachel Gupta – Representative of Indian culture

The victory of a beauty queen in the international arena is not simply a personal victory, but she represents an entire country, a strong voice for the diverse culture of the country.

Through her role, Rachel contributes to promoting artistic values, cultural beauty from costumes, music, cinema, cuisine, to the lifestyle of India, helping international friends have a deeper insight into a rich culture. Since then, India’s image has not only been affirmed in the field of beauty but also elevated in the world of global entertainment and media.

Rachel’s role is a living testament to how an individual can convey and spread national cultural pride, while at the same time arousing awareness to protect the precious traditional values of India.

Indian Culture – Bollywood Films

Bollywood is an important part of Indian culture, featuring music, dance and rich stories. Bollywood not only reflects social life but also brings unique entertainment experiences to the audience.

The globally famous film Dangal (2016) tells the true story of Mahavir who trained his two daughters to become excellent wrestlers.

Revenue of more than 50 million USD after only three weeks of release, becoming one of the highest-grossing films of all time in India

However, along with popularity comes the “stealing” of sophisticated hackers and free distribution outside of mainstream channels.

Bollywood has become a global brand, contributing to the promotion of Indian culture. Thanks to Bollywood films, audiences know about cultures such as eating with hands, headscarves, widows, traditional dishes, etc., which are very impressive to international friends.

Outstanding features of Bollywood films

Spectacular singing and dancing
Bollywood films often have brilliant dancing and singing scenes, which are an indispensable part of the plot. These performances are not only for entertainment but also help characters express their deep emotions and desires without dialogue.
Diverse film genres
Bollywood films often combine many genres such as romance, comedy, action and tragedy in the same film, creating rich and attractive works. This is known as “masala cinema,” where different elements blend together to create a multidimensional cinematic experience.
Soap Operas
In addition to films, Bollywood also produces soap operas (long-running television series) that revolve around family relationships and romance. These series often run for hundreds of episodes and attract large audiences.
Growth of the Industry
Bollywood is one of the largest film production industries in the world, with the number of films produced annually surpassing that of Hollywood. This shows the strong growth and great potential of Indian cinema.
Celebrities
Many Bollywood actors have become cultural icons not only in India but also around the world, with names like Shah Rukh Khan and Deepika Padukone being widely known.

Digital Piracy in India – Global Top

India is ranked as one of the countries with the highest rate of piracy in the world, with millions of illegal visits to pirated websites every year. According to statistics, in 2020, India was in the top 5 countries for online piracy nationwide, with 5.6 million illegal views.

Number of Visits to Pirate Sites Per Country

It is estimated that the industry loses about 220 billion rupees (equivalent to 2.6 billion USD) each year due to illegal copying and distribution of content. This alarming figure not only shows the level of loss of revenue but also negatively affects the creativity and development capacity of businesses, producers and artists in India.

Cultural content such as movies, music, games, and e-books have become easy to copy, download, and watch on digital platforms, reducing the value of the original product and reducing the attraction of investment in creative products.

Many Indian movies, especially newly released movies, are often spread on unofficial websites and applications immediately after their premiere. Websites such as Fmovies and BestBuy IPTV have been denounced for spreading pirated content, causing great damage to producers. These sites attract millions of users every month, showing the popularity of pirated movies. Not only are Indian movies stolen, but foreign movies are also quickly consumed illegally.

Many social accounts have created channels with “movie summary” content, cutting and pasting content and images to summarize long series, so that viewers can fully understand the content of the movie and therefore have no intention of watching the official movie. This is also considered a form of illegal consumption of films because it is not permitted by the film owner.

Challenges in protecting digital copyright in India

Protecting digital copyright in India is facing many major challenges, making the situation of infringement widespread and difficult to control. Here are some of the major obstacles in protecting digital copyright in India:

Difficulty in law enforcement

Enforcing copyright regulations in India is difficult due to the complex and lengthy legal process. Litigation related to copyright infringement can drag on for years, reducing the incentive for content owners to pursue their rights.

It is not simply a matter of submitting documents, it involves many steps and many legal procedures, which are time-consuming and costly. Small-scale producers do not have enough funds to protect film copyright before the law. However, the compensation does not bring many legitimate benefits to the production business. As a result, pirated movies have become popular.

The cross-border nature of infringement

Many pirated websites often have their servers located overseas, making it more difficult to handle and prevent. These sites often change their domain names frequently to avoid detection and blocking by authorities. This creates a favorable environment for infringement without being bound by local laws.

Lack of copyright awareness

Many users are still not fully aware of the harm caused by copyright infringement. This lack of awareness leads to them easily accessing and sharing infringing content without thinking about the legal consequences.

The age group of 18-25 is the group that commits the most copyright infringement, because this is a group with low income but high entertainment needs. In India, they consider free viewing as a part of cost savings without realizing that they are violating digital copyright, helping bad guys and “stealing the brains” of producers and filmmakers.

Rapid development of technology

Rapid development of technology has created many new channels for content distribution, but at the same time, it has complicated the control and protection of copyright. Social media platforms such as Facebook, YouTube and TikTok have become popular places to share infringing content.

Digital content is distributed through many different social media channels without requiring TV channels, publishers, and social media algorithms are very “open”, so users can easily post copyrighted content on social networks and quickly get likes, comments, shares, reups, etc. spreading across cyberspace with huge speed and volume.

Significant Revenue Loss

According to a report by Media Partners Asia, an estimated 15.5 million users are pirating online video content in India in 2022, resulting in a loss of about $348 million, or 18% of the total legal video industry revenue. If left unchecked, the number of users could rise to 19.5 million by 2027, resulting in a loss of about $456 million.

Piracy not only causes loss of revenue for producers but also affects the government exchequer by reducing the tax revenue from legitimate business activities. This loss also reduces India’s reputation in the eyes of foreign investors, affecting its ability to attract investment in the creative industries.

There is always light at the end of the tunnel…

Sigma DRM – Advanced digital copyright protection solution

Advanced Sigma DRM technology aims to help businesses protect and manage their digital content copyright. Sigma DRM’s solution allows businesses to monitor, protect, and control access to digital content, thereby minimizing the risk of copyright infringement and protecting their intellectual property. This is not a temporary solution, but it is exactly the “golden key” to help businesses plan long-term strategies and open up a “treasure” to exploit legitimate customers.

Thu Do Multimedia has verified the Sigma DRM solution with Cartesian certification – this is the world’s largest copyright protection certification. Therefore, your business can be completely assured of our solution.

Benefits of Sigma DRM in the Indian Entertainment Industry

The application of Sigma DRM technology in the entertainment industry brings many great benefits, helping to protect content and support businesses to increase legal revenue.

Ensure legal distribution and copyright protection

Sigma DRM ensures that digital content is distributed only through legal channels, helping entertainment companies in India protect their copyright and interests. With DRM, the content will be encrypted and can only be unlocked by users with official access, thereby minimizing copyright infringement.

Minimize revenue loss

With DRM technology, companies can minimize revenue loss due to copyright infringement. According to statistics, copyright infringement costs entertainment companies in India billions of dollars every year, and DRM is an effective tool to solve this problem.

Boosting the Entertainment Industry to Achieve Target Revenue

According to forecasts, with the application of DRM technology to copyright management and digital content distribution, the Indian entertainment industry can increase its revenue to reach the target of 5 billion USD per year. DRM solutions not only help reduce legal costs and costs arising from handling copyright infringement but also create trust for investors and customers in a transparent and sustainable business environment.

Choose copyright protection or let it “fall freely”

In actual numbers, the cost of investing in DRM technology is actually not as expensive as businesses think. This cost is only 1/10,000 of the cost of lost revenue due to content being made public on pirated websites.

According to statistics from FICCI and Deloitte, India loses billions of dollars each year from pirated content.

DRM costs are only a small percentage of the revenue at risk of being lost if the content is not protected. Companies can protect their revenue with DRM investment costs many times less than the value lost without protection technology.

Protect long-term revenue

By investing in DRM, businesses not only protect immediate revenue but also create a foundation to protect long-term intellectual property value, helping to maintain competitive position and brand reputation.

Minimize legal costs
When copyright is violated, businesses often face significant legal costs to sue, investigate and handle violations. Investing in Sigma DRM’s DRM solution not only minimizes direct revenue loss but also saves these indirect costs, helping businesses not to spend time and resources on legal procedures.

Which businesses should use DRM

Whether small businesses or large corporations, they should deploy our Sigma DRM solution. Because we have a comprehensive copyright protection solution that can meet all the needs and desires of businesses for their digital products. The investment cost for this solution is not large, it accounts for a very small amount of the revenue loss that businesses have to endure when content is pirated.

Many small film production companies tend to think that their products do not need copyright protection because they think that the reach of their films is limited, or that their popularity is not high enough to be a target for infringement. However, in reality, every creative product, large or small, is at risk of being copied and distributed illegally, and small productions are even more vulnerable to copyright infringement.

When small film production companies invest in copyright protection technology, they are also sending a clear message about their professionalism and seriousness in protecting their intellectual property. This not only creates trust with partners and investors, but also opens up opportunities for development, cooperation and expansion of production scale in the future.

Copyright protection is not only for large businesses but is actually necessary for all production scales, especially small film businesses. Investing in copyright protection solutions from the start will help small businesses protect revenue, maintain reputation, and prepare for future growth opportunities.

The Importance of Digital Heritage Protection in Preserving National Identity

Digital copyright protection is not only an economic measure but also a means to protect and preserve the cultural identity of the country against the increasing situation of copyright infringement. When cultural content is copied and distributed illegally, the cultural value of the product is reduced, and the inherent uniqueness of the digital heritage is lost.

In the context of international integration, digital copyright protection helps maintain the uniqueness and value of domestic cultural products. Films, songs, books and digital documents containing the history, customs, and traditions of a country need to be protected from being copied illegally or losing their uniqueness when integrating with other cultures.

The digital world opens up opportunities for cultural development through digital platforms, but also brings higher risks of copyright infringement. Digital copyright protection is a way to ensure that cultural products retain their value when they are distributed to the public legally, thereby contributing to the sustainable and official dissemination of national cultural values in the international market.

By protecting the copyright of digital cultural and artistic products, India’s digital economy will grow sustainably thanks to the increase in the value of domestic products. As international consumers and audiences access protected digital products, the revenue from the use of official products will increase, thereby helping India’s digital economy grow strongly.

Digital copyright protection alone is not enough…

Currently, CDN infrastructure in India is still limited, unable to meet the growing demand for speed and quality of digital content delivery nationwide. Single CDNs often face challenges such as limited coverage, peak traffic congestion, and lack of optimization to ensure a smooth user experience.

Our Sigma Multi-CDN solution is a necessary step forward, combining the strengths of multiple CDN providers to create a more flexible, robust, and comprehensive content delivery network. By using Multi-CDN, Sigma provides businesses in India with a more stable content delivery solution, automatically switching between CDNs to reduce load, optimize performance, and ensure content reaches users as quickly as possible, regardless of where they are in the country.

There are many great solutions in OTT that businesses can deploy to both protect digital products with Sigma DRM and create multiple passive revenue streams. With over 14 years of experience, working with over 20 domestic and foreign partners, we are your choice, ensuring to bring long-term, sustainable benefits to businesses in the shortest time after implementation.

Cooperate with Thu Do Multimedia to strongly protect the copyright of diverse digital products like the way Miss Grand India 2024 enhances cultural status in the international arena.

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4 New Trends In Digital Television Industry That You Can’t Miss

by Thu Đo Multimedia | Oct 29, 2024 | OTT, DRM, News, Sigma DRM, SSAI

The digital television industry is growing and changing rapidly. If you are interested in the growth of digital television, let’s explore 4 new development trends in the global digital television industry with Thu Do Multimedia!

The Importance of Digital Television in the Age of Technology

Digital television is playing an increasingly important role in the context of rapidly developing technology, especially in the digital era. The transition from analog television to digital television not only brings many technical benefits but also changes the way television content is produced, distributed and consumed.

High resolution, sharp images and vivid sound have enhanced the viewer experience, especially with content such as sports, movies and entertainment programs. This meets the increasing demand of consumers for quality and diversity in entertainment content.

Definition and Benefits of Digital Television

Digital Television (DTV) uses digital signals to transmit and receive images and sound, providing higher quality than analog television.

It allows for the transmission of multiple channels in the same frequency band, saving spectrum space and providing new services such as multiplexing, electronic program guides (EPGs), and additional languages.

Multi-Platform Television Trends

The development of technology has promoted the multi-platform television model, allowing content to be accessed through many different devices such as mobile phones, tablets, and smart TVs. This model not only helps viewers watch content on demand but also creates opportunities for content producers to interact with viewers more effectively.

Convenience: Viewers can watch their favorite shows anytime and anywhere.

Interaction: Platforms like Facebook and YouTube allow audiences to interact directly with content, helping to build a loyal audience.

Digital Television Trends that have been growing in recent years and will continue to “break the ice” in the near future

1. Growth of OTT Television

The over-the-top market size is estimated to reach USD 0.58 trillion in 2024 and is expected to reach USD 1.99 trillion by 2029, growing at a CAGR of 28.19% during the forecast period (2024-2029).

Over-the-top OTT Market Analysis

Over the top (OTT) is a film and television content platform that is delivered over a high-speed internet connection instead of a cable or satellite provider-based platform.

The adoption of OTT has significantly supported the video, music, podcast and audio streaming categories. The increased adoption can be attributed to its narrow genre selection, packaging flexibility, wider device availability, internet penetration and lower costs.

Growth of OTT Television — OTT software growing at a CAGR of **28.19%** during the forecast period (2024-2029)

Mordor Intelligence report, The constant shift towards commoditization of sports and entertainment services, along with competition from OTT providers, is expected to drive the OTT industry forward. Traditionally, sports and entertainment channels have been subscribed to cable and satellite TV. However, the development of OTT platforms is disrupting this model by providing a variety of sporting events, live broadcasts, and entertainment content directly to consumers.

The growth of smart devices and the development of the internet are the main factors driving the growth of OTT platforms. The penetration of smartphones, tablets, and smart TVs has brought more avenues to access OTT. These devices connect to the internet, allowing customers to watch their favorite movies and music easily.

Moreover, the availability of high-speed internet connections along with 4G/5G broadband mobile networks provide a smooth experience for customers when accessing OTT platforms.

The combination of smart devices and high-speed internet also helps increase convenience and personalization for users. OTT platforms will recommend and analyze user data to make suggestions about different movie playlists, singers, trends, etc. for each person.

These factors have promoted the development of OTT, attracting many subscribers and boosting revenue from subscription fees and advertising. Therefore, television companies and television stations have realized the importance of OTT and launched their own streaming services or cooperated with existing OTT platforms to develop in this open industry.

Along with development, there are always problems to solve

Online video piracy is an important issue affecting the OTT market. Piracy is the theft of digital content and its illegal distribution and consumption on the internet. This problem directly affects the revenue of production enterprises and official distributors. The revenue loss is huge. It undermines the business models of OTT providers, who rely on subscription fees or advertising revenue to stay in business.

2. Real-Time Interaction Trends in Digital Television

In digital television, real-time interactivity is becoming an important trend. Modern platforms allow audiences to directly participate in the program through activities such as voting, discussion and sharing opinions on social media channels or related applications.

For example, reality TV shows such as “The Voice” or major sporting events often integrate online voting features, allowing viewers to participate in deciding the results or interact with the host.

The impact of this trend on the viewer experience is very positive, as it creates a sense of connection and direct participation in the content they are watching. Interactivity helps make TV content more engaging, while also providing a sense of intimacy and personalization, making the audience feel like they are part of the program, rather than just passive observers.

Specific Figures on the Increase in Viewership in Interactive Television Programs

Audience Growth

The programs “Happy Lunch” on VTV6 and “Healthy Living Every Day” on VTV2 have recorded a significant increase in the number of viewers participating in interactions, showing the appeal of these programs to the public.

Popular interactive features

Features such as Time Shift and content storage allow viewers to not miss their favorite programs, thereby increasing audience participation. For example, Viettel TV service allows users to store content for 7 days and rewind 2 hours before.

Audience participation increases

Globally, many TV channels such as BBC, CNN, and NBC have also applied the interactive TV model through mobile applications and online platforms, allowing viewers to participate in polls, votes, and discussions on hot issues.

Demand for high quality

Today’s audiences not only want to watch but also want to interact with content. This leads to producers having to invest in richer and more diverse content to meet this demand.

In short, the increase in viewers of interactive TV programs not only reflects changes in content consumption habits but also shows that audiences increasingly want to participate and influence the content they watch. The above statistics prove that interactive TV is becoming an important trend in the modern media industry.

OTT Applications Integrating with SmartTVs to Increase Interaction

In the context of increasingly developing digital TV, many OTT (Over-The-Top) applications have been integrated into SmartTVs to enhance user experience and increase high interactivity.

VTV Plus
This application allows users to connect to the Internet to watch a variety of high-quality copyrighted TV content. VTV Plus supports multi-screen interaction, allowing viewers to participate in activities such as voting and sending feedback directly during programs.
FPT Play
FPT Play not only provides live TV channels but also allows users to review broadcast programs. The application integrates many interactive features, including commenting and sharing content on social networks.
Netflix
Although primarily a video-on-demand service, Netflix also offers interactive programs such as “Bandersnatch”, where viewers can choose the direction of the story. This creates a unique and personalized experience for the audience.
YouTube
The platform allows users to watch videos and participate in livestreams with the ability to comment directly. YouTube also integrates the Super Chat feature, allowing viewers to send paid messages during live broadcasts.

The real-time interaction in digital television feature has been widely applied in domestic and foreign television platforms. However, in the future, this feature will be further upgraded, bringing a more “classy” interaction to viewers.

3. Blockchain Technology in Digital Television Copyright Protection

Along with the development of the OTT platform is the increasing problem of copyright infringement. Therefore, DRM service providers always enhance the strongest copyright protection feature for producers.

New discovery, Blockchain technology has emerged as an effective solution to protect content copyright in the digital television field.

According to a report by Grand View Research, the global blockchain market reached 5.92 billion USD in 2021 and is expected to increase to 163.83 billion USD in 2029. This growth reflects the potential for widespread application of blockchain technology in many fields, including television.

Mr. Han said: “If you don’t know about the Internet, you are standing outside the current situation. However, in about 10 years, if you don’t know about blockchain, we will be like people who have not used the Internet for the past 20 years”.

How Blockchain Can Prevent Digital TV Piracy

Content Authentication and Protection

Blockchain allows for the recording of information about the author, creation date, publication date, and ownership of digital television content. This helps authenticate the integrity of the content and prevent unauthorized changes after broadcasting, thereby protecting the rights of producers and authors.

Ownership Management

With blockchain, managers can easily manage intellectual property rights on a distributed database. Allowing for secure, transparent storage and limiting copyright disputes.

Creating NFTs for Exclusive Content

Blockchain technology also allows for the creation of non-fungible tokens (NFTs) to represent television works. Each NFT will ensure the uniqueness of the work, helping to protect intellectual property rights and prevent unauthorized copying. Producers can issue NFTs as “tickets” for online events or exclusive content, creating a new business model.

Blockchain technology offers many benefits in protecting digital television copyright, from content authentication to ownership management and transaction automation. With the continuous development of this technology, it promises to become an important tool in protecting intellectual property in the television industry in the future.

4. Personalizing Customer Experience on Digital Television Platforms

Artificial intelligence (AI) technology is increasingly being chosen and widely applied in digital television. Bringing many benefits, performance and breakthrough new features in the future.

Inevitable trend

According to Master Nguyen Truong Giang, Director of the Television Technical Center, the application of AI in digital television is not only feasible but also an inevitable trend. AI can be applied in all stages from content ideation to program production techniques.

Improving content quality – Automation

AI helps automate many tasks in content production, such as converting speech to text, automatically creating metadata, and analyzing big data. This not only saves time but also improves accuracy in the production process.

Analyzing user data – Audience and content
AI supports the collection and analysis of user behavior data on platforms such as VTVGo and VTV.vn. This helps producers better understand audience preferences, thereby developing more appropriate and effective content.

Creating virtual MCs

Vietnam Television has applied AI to create virtual MCs, simulating the intonation, voice and expression of real editors. This helps save time and costs in program production.

Many major TV stations in the world such as in the US, India, and Korea have started using AI MCs for their programs since 2022, showing the popularity of this technology globally.

The application of AI in television is expected to continue to grow strongly in the coming years, with the ability to improve user experience and increase production efficiency.

Leading the digital television trend – Thu Do Multimedia

The above 4 future development trends of the digital television industry are trends that have been and are being strongly applied in 2024, but are still predicted to continue to grow and make further breakthroughs in the future 2025 – 2029.

Foreseeing these trends, Thu Do Multimedia has pioneered in technology and led the trend to have smart solutions to support digital content production businesses to develop strongly when applied to businesses and organizations.

Comprehensive OTT solution for digital television

We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:

Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences

High security with Sigma DRM: Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.

Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.

User interaction with Sigma Interactive: helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.

Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.

Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.

Details about Sigma DRM applying Blockchain in the digital television industry

According to Mr. Han – CEO of Thu Do Multimedia, by combining Sigma DRM to protect copyright and blockchain – helping to instantly record the remuneration of parties involved in creating works, it will help solve the painful problem of copyright infringement and transparency of remuneration in the online environment.

Mr.Han told about Blockchain trends in digital television

Copyright infringement in the digital environment (digital television) often occurs because these are intangible goods that are characterized by being cross-border and easy to share. Therefore, it is very easy to create a copy with unchanged content quality through peer-to-peer sharing with zero marginal cost.

“Content creators and publishers have almost no control over how their products are shared online,” said Mr. Han.

According to the CEO of Thu Do Multimedia, with the application of blockchain, each time digital content is shared, it will be recorded by the system. The use of content is done by smart contracts with a certain network fee, so the marginal cost will increase.

Blockchain technology will not only be applied to copyright protection of television but also music content, electronic publications or more broadly, all industries related to creativity.

Digital content copyright protection: Sigma DRM is designed to protect copyright for television services and digital content. This solution has been certified to meet international security standards of Cartesian and is applied to many television services in Vietnam such as VTVcab On, TV360, Gojapan, and Nexta.

Violation Detection: Sigma DRM uses AI technology to detect and warn of device tampering or security vulnerability exploitation within 1/1000 of a second, helping to protect content quickly and effectively

“Blockchain can also create new business models by allowing users to transfer or charge for copyrighted content they own after using it. This is completely possible when Thu Do Multimedia’s Sigma DRM digital content copyright protection solution is integrated with blockchain technology,” said Mr. Han.

Previously, Thu Do Multimedia has also successfully applied blockchain to Fado Go – an e-commerce platform co-founded by this company. In the case of Fado.vn, blockchain is applied to accumulate points (Loyalty Points) for customers and record the frequency of using the utilities to buy and transport goods from Fado. Customers will have complete peace of mind, because Blockchain will help prevent anyone from illegally using their reward points other than them.

Multi-dimensional – multi-platform interaction with Sigma Interactive

Sigma Interactive, part of the OTT solution ecosystem of Thu Do Multimedia, is a powerful tool that helps enhance multi-dimensional and multi-platform interaction between content producers and audiences. This solution not only enhances user experience but also expands the accessibility of digital content on different devices.

This is a new trend in digital television, we have a prominent feature compared to competitors which is a diverse interaction model. Regardless of what content producer or publisher you are, we can easily meet this feature for your business. Whether it is sports, movies, online learning, etc., Sigma Interactive can be easily integrated into the system.

Thu Do Multimedia’s experts have extensive experience in developing interactive applications, helping to ensure product quality and their popularity with end users.

Conclusion:

The digital television industry is changing dramatically thanks to four leading trends: OTT, Blockchain, interactive television, and artificial intelligence (AI). The application of these technologies not only helps businesses optimize user experience but also enhances security, personalizes content, and develops more effective advertising methods.

Thu Do Multimedia, with a comprehensive OTT solution set such as Sigma DRM and Sigma Interactive, is a reputable partner supporting businesses in the digital television industry to constantly innovate and develop. By combining these advanced solutions, businesses will be able to meet market needs and expand their reach in the future.

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5 Problems Businesses Encounter When Developing Online Training Platforms

by Thu Đo Multimedia | Oct 25, 2024 | DRM, News, Sigma DRM

The path to developing an online training platform is not easy, to achieve success there will certainly be problems and risks that businesses need to pay attention to. Don’t worry too much! Check out the following 5 problems that your business may be facing.

5 things to consider now if your online training business is not working:

1. Low ROI

ROI (abbreviation of Return On Investment) means return on investment, return on investment or also known as profit rate. This is an index that helps businesses measure the performance or profit from an initial investment.

This is a problem that many online course content developers worry about in the early stages. When investing a lot in creating content, personnel costs, operations, software, etc. But when collecting, the profit is too low, there are no students registering for the course.

This is an index that directly affects the business’s profits, so businesses pay attention to finding solutions to improve the problem of low ROI. Some businesses do not build a brand but want to generate revenue immediately, so they invest a lot of money in advertising, but the results are very low. Advertising costs account for 80% of revenue.

If your business is experiencing this situation, stop and consider the following factors:

Data Analysis:

is the key to evaluating and improving the effectiveness of course content. By collecting and analyzing data from many different sources, we can objectively evaluate the effectiveness of each course. From there, we can determine which factors are affecting the learning outcomes of students, such as content quality, teaching methods or interactions between instructors and students.

Improve Content:

Course content plays an important role in retaining students. It is the core issue for students to continue investing in the course and recommend it to others. To improve the quality of content, make sure the courses are constantly updated and suitable for the actual needs of students.

In addition to teaching theories, applying different teaching methods to make learning practical such as solving case studies, practice, and interaction between lecturers and students is necessary.

Strengthen Marketing:

To attract more students, we need to diversify marketing channels, such as social networks, email marketing, online advertising. Besides, building a strong personal brand, providing valuable free content is also a way to attract the attention of potential customers.

Ensure Market Demand:

Before mapping out the curriculum, carefully research the market to understand how much % of market demand this course is providing, what are the gaps that other courses cannot meet. Nowadays, each short-term or long-term course is awarded a certificate after the course, this is a good way that businesses can apply to motivate students to complete the entire online course and have results to beautify their profile.

2. Poor video quality

Many courses fail because their content is not up to par with what learners are used to. Modules may be too large and not engaging for viewers during online training. Some problems encountered include:

High content loading delay: When videos or content are delivered in large chunks, loading times can be long, especially for users with unstable and slow network connections.
Disrupted experience: Users often experience lag or long waits to view full content, which reduces the learning experience.

Not only that, it is also difficult for administrators to manage online training data, a large volume also makes the server heavy and difficult to download for data analysis.

Design and test carefully

Designers can help you solve this problem, they help you present information logically, in attractive formats, with diverse presentations, combined games, etc. They also know how to arrange content into small modules that readers can easily absorb.

The main solution to the problem is to divide the content into shorter segments. This helps the loading speed to be significantly improved, users do not have to wait for the entire data file

Reduce lag, short segments allow for smoother management and transmission of teaching content, the network does not necessarily have to be too strong to be able to download or view smoothly on the website.

Buy Thu Do Multimedia’s CDN solution now – The leading solution to accelerate digital content transmission

With the strong development of online content, especially video streaming, applying CDN solutions not only improves content quality but also enhances user experience.

CDN's role in smooth online course delivery — CDN’s role in smooth online course delivery

Deliver content closest to users: CDN stores copies of content on multiple servers in different geographical locations, from which content is delivered from the server closest to the user, reducing loading time. This is especially necessary for multinational online training businesses, because the fastest CDN delivery is needed to provide a great experience for learners.

Optimize bandwidth and transmission speed: By cutting content into small pieces and transmitting it through the CDN network, the loading speed and content quality are significantly improved, minimizing lag and interference no matter where learners are.

Ensure content quality in all conditions: Even with a large number of visitors, the CDN system is still able to maintain content quality thanks to the ability to distribute the load evenly across servers.

Small investment – Unexpected efficiency

CDN is truly a necessary solution in today’s video industry. Without knowing about CDN, businesses will not be able to bring a smooth learning experience to subscribers. Online platforms always try to squeeze the video resolution down, making the video very blurry and less interactive. This is a big problem and CDN helps businesses to deliver scientific online content, in line with the learner’s psychology and sharp and smooth in any situation.

A small investment but can help businesses convey messages seamlessly, keeping viewers engaged for a long time. It’s like the experience of watching a good movie on “Netflix”, very smooth and very engaging. Increase learning efficiency for students.

3. Ineffective Marketing

You have a product, but is your business doing a good job of marketing to convey the message to customers? Among hundreds of thousands of online training platforms, what makes you stand out the most? This is a difficult question, right?

Marketing an online course properly is an important factor in determining the success of the course. It provides information to the target audience and encourages them to quickly make a decision to “experience” the course. However, even if you have created a high-quality, informative course, it will not be well communicated to the right people.

For example, the Duolingo learning application is a typical case study for “a separate path” in the online training industry. They accurately identify customers as the young, dynamic, fun, humorous generation, learning like playing, playing like learning, so the marketing sentences or reminders to learn of Duolingo app are very cute and true to the learner’s insight, “I’m too lazy to study”, “I miss you so much, let’s go back to studying”, .. Help retain customers and spread quickly.

How to increase marketing like Duolingo

Identify the right target audience: Analyze customers according to factors such as age, interests, location, habits, desires, .. To adjust marketing messages to suit the needs of each audience. For example, with primary school students, online training teachers should incorporate many thinking and entertaining games into the lecture, so that children are easily stimulated and explore more.

Create engaging learning content: divide online training content into different pillars, such as blogs, seminars, games, exams, in-depth, etc. Take advantage of technology in teaching to show the intuitiveness and practicality of the theory being received.

Reach the right place: Popular channels used to reach target customers in online training platforms such as social networks, email marketing, websites, groups, etc. In particular, the website needs to be optimized (SEO) properly, trying to bring the article to the top of Google to make it easier for learners to access. In addition, businesses can send marketing emails directly to subscribers to encourage them to buy or re-register for many different courses. This is a channel that Duolingo does very well.

4. Security issues in online training

According to Go-Global’s report on “online copyright infringement”, more than 80% of online video copyright infringement occurs“. This number is alarming, isn’t it? Online courses are also among the videos that hackers often steal.

Online course piracy is a problem that businesses may not have thought about when they encounter a situation of “unsold customers” despite “good courses”. Businesses do not know that their courses have been distributed and “commercialized” at a value of only 1/10 of the original price that the business is selling.

Every day, hundreds of courses are released, but there are also hundreds of courses that are blatantly stolen. Pirated websites will aggregate all the courses of online training platforms or influential teachers and “sell” them at an unimaginably low price. As a result, the assets of the business are reused without their knowledge, and their own original courses have no revenue.

Another security issue is the leakage of personal data of students. Information such as name, address, phone number, email can be stolen and used for malicious purposes. In addition, unauthorized access to learning materials, lectures, and tests is also a major concern. Cyber attacks such as DDoS attacks, malware, and viruses are also frequent threats to the online learning system.

A short-sighted mindset of the leader is that: online courses of small businesses do not need copyright protection because there will be no hackers to attack. But the truth is, every course is a “fat prey” for pirated websites to attack. And once a method of protecting assets in cyberspace is not found, the business will lose revenue in the long run.

Security solution – copyright protection for online courses at Thu Do Multimedia

Thu Do Multimedia has developed Sigma DRM technology with the mission of helping businesses protect digital copyrights in cyberspace, reducing the rampant copyright infringement today.

Simply put, Sigma DRM works by encrypting file content with a secret key. When students need to use the online course file, they need the Key to decrypt the file. At this point, students can access the course and enjoy the full lecture in a private space.

Multi-layer content encryption, comprehensive protection:

Overcoming all barriers:

Sigma DRM uses multiple layers of complex encryption, turning learning content into an “impregnable fortress of attackers”. This helps prevent all forms of unauthorized copying and sharing, ensuring that only authorized people can access and use the documents.
Absolute peace of mind:

With a solid security layer, educational institutions can rest assured that their learning materials are securely protected, avoiding leaks or unauthorized use.

Flexible access management, meeting all needs:

Detailed authorization:

Sigma DRM allows administrators to set different access rights for each type of document and each user group. For example, teachers can access all documents, while students can only access documents related to their course.
Optimize the learning experience:

Flexible authorization helps ensure that each user only has access to the necessary information, avoiding information overload and improving learning efficiency.

Effectively detect and prevent copyright infringement:

Monitor all behaviors:

Sigma DRM’s system continuously monitors all activities related to learning materials, from downloading, sharing to printing.
Fast handling of violations:

When detecting any copyright infringement, the system will automatically warn and lock the user’s account, helping to protect the rights of the creator.

drm-protecting-online-courses — Sigma DRM-protecting-online-courses

In short, Sigma DRM is a comprehensive security solution that helps educational institutions protect learning materials, prevent copyright infringement and create a safe and professional online learning environment.

Thu Do Multimedia’s new partner in the education sector is the moon.vn platform, a large online education website in Vietnam. Specializing in providing courses for high school students, university entrance exam preparation.

When deploying Sigma DRM, moon.vn courses are protected and managed easily. No longer is the situation where 60% of courses were stolen before, but instead 100% of courses are managed for access rights, helping businesses increase their reputation and security, increase revenue and profit from online training courses.

Education is the field that needs to deploy Sigma DRM first, because the need is not only to protect digital products such as online courses but also to protect important online documents of teachers, personal information of students, etc.

Protect to survive

Businesses have spent a lot of effort and money to create and own online courses, so the factor of “copyright protection” to avoid attacks or blatant infringement is the first and most important thing in maintaining a long-term business.

The cost of implementing Sima DRM is really too small compared to the loss of revenue that businesses have to bear when courses are leaked. This has been verified.

If your business is experiencing this loss, please contact Thu Do Multimedia – the leading business in online copyright protection in Vietnam, to be listened to, have your difficulties resolved and receive the most thoughtful advice on the optimal solution for your business.

5. Poor resources/unfinished products

This is the final reason for the damage that businesses can most likely encounter in the online course business. Once the course has good content, learners are easily bored, uninterested and do not see the value of the course and negatively affect the brand.

It is necessary to conduct an evaluation survey to know the current state of the training quality, how learners feel about the course, what are the desires and needs for further improvement of each course? From there, businesses will optimize the course and produce more valuable and useful lectures.

Suppose you are developing an online course on digital marketing. After completing a module on SEO, you can conduct a survey to assess learners’ satisfaction with the content, presentation and practice exercises. Based on the survey results, you can adjust the content, add more real-life examples, or change the presentation to better suit the needs of the learners.

Sigma DRM I mentioned above can help businesses save a lot of time, because this technology will analyze each customer experience in detail and suggest better ways to handle the course. This helps businesses not to focus on expensive surveys, but only focus on improving each point in the analysis data is best.

Big challenges come with big rewards…

It’s often difficult to get into a business like eLearning because the risks are often high. However, if you play your cards right, it can be a very profitable venture. The risks of developing online training that we describe in this article may be real for industry professionals, but with careful planning, they overcome them every day and achieve their goals. You can do the same by conducting pre-launch due diligence and setting up a few rounds of testing.

The business’s job now is to pick up the phone and contact Thu Do Multimedia for advice on useful solutions such as Sigma DRM and Sigma Multi CDN – these are 2 warriors that help businesses “fly high and far” on the path to conquering online courses. Get rid of online course content theft easily and manage your business’ digital assets with ease.

Contact Now

Latest Online Copyright Infringement Statistics: Why You Can’t Ignore Content Protection?

by Thu Đo Multimedia | Oct 24, 2024 | DRM, News, Sigma DRM

Online Copyright Infringement is becoming the ‘last straw’ with alarming violation numbers, billions in revenue losses, and thousands unemployed. Join Thu Do Multimedia in exploring the economic and social impacts, along with solutions to prevent this issue before the damage becomes irreparable.

What is Copyright Infringement? Do You Really Understand It?

Online copyright infringement involves the unauthorized copying, sharing, or use of copyrighted material without the owner’s consent.

Commonly infringed content includes music, movies, software, and video games, through peer-to-peer sharing channels, torrent sites, and illegal streaming platforms.

With the rapid development of the internet, copyright infringement has become increasingly accessible and widespread, posing serious challenges for content creators and businesses.

Types of Online Copyright Infringement

There are many types of online copyright infringement that are taking place in today’s digital world, the common ones that you are most likely to be involved in are:

Music Piracy

Downloading or streaming music without paying the copyright owner has become a huge problem. Illegal music sharing platforms and torrent sites have contributed greatly to the spread of this practice.

Movie and TV Piracy

This involves watching or downloading movies and TV shows without a license. Many websites offer free streaming services, attracting a large number of users and causing damage to the entertainment industry.

Software Piracy

Copying, distributing or using software without purchasing a license is a serious form of infringement that negatively affects software developers and companies.

E-book Piracy

Digital content such as e-books and audiobooks are also being heavily pirated, directly affecting authors and publishers.

The Serious Consequences of Online Piracy

No one wants their hard work to be “blatantly stolen” in just a few seconds. The problem of “piracy” is not only about sales, but also about ethics and human consciousness. The more it spreads and becomes “obvious”, the more people’s thoughts and wills will be distorted. Below is a deeper analysis of the serious consequences of “brain theft”.

Global Financial Losses

Online piracy is causing huge financial losses to industries around the world. In the United States, entertainment businesses lose $29.2 billion each year in online video piracy alone.

However, this impact is not limited to the film and television industry. The music, software, e-book and video game industries are also seriously affected. When content is shared and used illegally, companies lose a significant portion of their revenue, causing economic imbalances.

Businesses lose revenue, leading to cuts in investment, development costs, and ultimately profits. Not only private businesses, but also governments are affected by the loss of tax revenue from related industries.

Job Loss

In the United States, video piracy has resulted in the loss of between 230,000 and 560,000 jobs each year. This primarily affects creative and high-tech industries such as film production, music, software development, and video games.

Job losses affect directly related industries, spreading to support areas such as marketing, post-production, intellectual property management, and customer service. They suffer the most, as they do not have the resources to deal with the spread of piracy.

Hindering Technological Development

Piracy also creates major barriers to innovation and technological development. When businesses lose revenue due to piracy, they no longer have the motivation and finances to invest in research and development (R&D). This leads to delays in the implementation of new technologies, innovative products and breakthrough services.

For industries such as software and communications, continuous innovation is vital to stay competitive and meet consumer needs. When the motivation for innovation is reduced, not only businesses but the entire technology ecosystem slows down, affecting the progress of society as a whole.

Online Piracy Report: The Numbers Say It All

The Rise of Online Piracy

According to Go-Globe statistics, the number of visits made to pirated websites during the period 2023 – 2024 is 141 billion. This is an alarming number in the industry. In particular, the United States, Russia, and China contribute the highest number of visits.

Video (movies and TV shows) is the most pirated content, reaching 66% of the total pirated content. During the Covid 19 period, the number of global film piracy increased by 33% compared to the previous period.

The numbers say it all about the “piracy pandemic”

According to Go-Global statistics:

$9.8 billion in lost revenue in 2018 due to piracy in the music industry.
The United States loses $29.2 billion in revenue each year due to online video piracy.
An economic loss of $51.6 billion is due to online movie and TV piracy.
$300 million in publisher revenue is lost each year due to e-book piracy.
The United States loses between 230,000 and 560,000 jobs each year due to online video piracy.
37% of the software running in the world is unlicensed.
2 out of every 5 copies of software running in the world are unpaid.
Illegal streaming accounts for 80% of online video piracy.
24% of users download music from illegal sources.
26% of online users download movies or TV series from illegal sources.
13% of users download e-books or audiobooks from illegal sources.

bao cao vi pham ban quyen truc tuyen — ***Alarming numbers about online piracy***

Looking at these statistics, it’s too terrible, right? The problem of copyright is really spreading and is difficult to handle thoroughly. The sophistication of hackers has illegally spread “private” resources into “public” ones without having to spend a penny and illegally gain huge profits from “black” content such as betting ads, 18+, gambling, football, etc.

Content creators and producers increasingly want to protect their digital assets in cyberspace, while users want to “freely” use the products they create. However, the ones who are most heavily affected are none other than the businesses and organizations that produce those billion-dollar content. Therefore, businesses and organizations always want to find optimal solutions to thoroughly solve this problem.

Who are the copyright infringement? Understanding demographics

Younger demographics, particularly Gen Z and Millennials, are more likely to engage in online piracy. There are several reasons for this trend:

Limited Disposable Income: Many individuals in these age groups are students or early-career professionals who might not have the financial means to pay for premium content, such as movies, TV shows, software, or music.

Tech-Savvy: These generations are more familiar with digital tools, peer-to-peer networks, and streaming technology, making it easier for them to engage in piracy.

Desire for Instant Access: Gen Z and Millennials tend to prioritize immediacy, seeking the latest content as soon as it becomes available. Piracy often provides a quicker route to access than waiting for legal streaming options.

Furthermore, cultural norms around online sharing differ between generations. The idea of freely sharing content, which has roots in early internet culture, continues to influence the behavior of these younger groups.

DRM copyright protection solution – “the god of destruction” of online copyright infringement

When it comes to digital copyright protection solutions, DRM solutions come first. This is a comprehensive solution that helps businesses easily manage the rights to share, store or use their digital products to users. Only those authorized have the right to experience and enjoy that product.

Prevents unauthorized downloads by hackers, ensuring your content is protected from any attack, no matter how powerful. DRM is like a solid shield that keeps digital products safe from bombs and thieves.

Microsoft: PlayReady

Microsoft is one of the pioneers in developing DRM solutions. Microsoft’s PlayReady system has become one of the most popular DRM technologies for protecting video and audio content across multiple platforms, including television, radio, and online services.

PlayReady provides strong encryption, ensuring that content is only played on authorized devices. This helps content providers securely manage access, minimizing unauthorized copying and distribution. Microsoft’s technology is also integrated into major services such as Netflix, Amazon Prime Video, and Hulu.

Google: Widevine

Google has developed its own DRM system called Widevine, which is one of the most widely used content protection solutions for streaming services.

Widevine is currently being used on leading streaming platforms such as Netflix, YouTube, and Disney+. This system allows content encryption at different security levels, from SD to high-quality UHD/4K, ensuring that access to content is only available to authorized users. In particular, Widevine also supports detecting and preventing unauthorized recording through device ports, helping to protect content from sophisticated copying behaviors.

Apple: FairPlay

Apple has developed FairPlay, a proprietary DRM technology used to protect content on iTunes and Apple TV. FairPlay not only helps manage access to digital content but also helps prevent illegal sharing through strong content encryption. Only users with accounts and authorization can access and use the content.

Thanks to its tight integration with Apple’s ecosystem, FairPlay ensures that content from iTunes or Apple TV is absolutely protected, minimizing the spread and illegal copying on the company’s platforms.

ThuDo Multimedia: Sigma Multi-DRM

In Vietnam, Thu Do Multimedia has developed Sigma Multi DRM, a solution that combines DRM technologies from Microsoft (PlayReady), Google (Widevine), and Apple (FairPlay) to provide a comprehensive protection system for digital content.

By integrating many advanced DRM technologies, this solution ensures content protection on all platforms from television, radio, to streaming. In addition, Sigma Multi-DRM also supports features to detect violations and protect content from external attacks.

ETRUE: OneDRM

OneDRM is a copyright protection solution developed by ETRUE, designed to meet international standards and provide solid protection for digital content. OneDRM offers the ability to customize the DRM solution to suit the specific requirements of businesses and content providers. Unlike some other DRM systems with rigid structures, OneDRM allows for flexible integration, meeting a variety of business models from streaming, downloading to live media services.

Modern DRM technology is not just about encrypting content to prevent copying. These solutions also include many other security measures such as anti-write to device ports, detecting content sources and real-time access control. Ensure that business assets are not easily “overthrown”.

But among the many solution providers, which provider should you choose to ensure business benefits, ensure cost, flexible features and long-term copyright development and management strategies?

“Warrior” to protect digital content copyright is called Sigma Multi DRM of Thu Do Multimedia

Why is that?

Achieving authentication certification by Castesian – the world’s leading reputation

Sigma Multi DRM is a combination of 4 security solutions, including: Play Ready, Widevine and Fairplay, Sigma DRM, has met the standards for most of the largest copyright owners in the world to agree to grant content on the Internet environment.

In December 2019, the digital content copyright protection solution with the commercial name Sigma DRM of Thu do Multimedia was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.

On October 16, 2020, after many years of participating in Google’s security training and certification programs, as well as security research and integration, Thudo Multimedia’s Sigma copyright protection project completed the integration of security solutions from Microsoft, Google and Apple with Sigma DRM to become a comprehensive copyright protection solution (commercially named Sigma Multi DRM).

chung chi Catersian — ***Castesian certification for Sigma Multi DRM***

This is a solution that meets both the security requirements at the operating system level (Operating System) often used by companies that own valuable copyrights such as Hollywood film studios, the English Premier League, etc., and also meets the security requirements at the application level of third parties. Sigma Multi DRM participating in the second inspection and passing the security requirements is a very proud event when a Vietnamese technology solution has passed the rigorous tests of a leading prestigious organization in the world.

With the completion of the inspection for the two products Sigma DRM and Sigma Multi DRM from Cartesian, Thu Do continues to be the first enterprise in Vietnam, the only enterprise in Southeast Asia, and 1 of 6 enterprises in Asia to achieve this certification. Up to now, Catersian has certified DRM security solutions for 20 enterprises globally.

Global cooperation – comprehensive protection

Sigma Multi DRM has been deployed for Internet TV service providers (OTT TV), livestreaming of many major domestic and foreign partners. One example is VTVcab ON TV service of Vietnam Cable Television Corporation, currently VTVcab ON has more than 6 million downloads, with a stable number of users of more than 400,000 per month.

Sigma Multi DRM is currently being used to protect TV content of K+, Box, VTVcab channels as well as Hollywood movie content on VTVcab ON TV application.

Explore the unique features of Sigma Multi DRM, not all vendors can do!

1. Multi-platform DRM integration

One of the most notable features of Sigma Multi DRM is the ability to integrate many major DRM technologies such as Microsoft PlayReady, Google Widevine, and Apple FairPlay into a single solution. This helps content providers protect their digital assets across different devices and platforms without having to deploy separate DRM solutions for each ecosystem. This cross-platform integration saves businesses time and effort, while ensuring that content is well protected across Windows, Android, iOS, and other platforms.

2. Optimized for performance and security

Sigma Multi DRM focuses not only on security but also on performance, ensuring smooth playback of content even when tightly encrypted. High compatibility with multiple video formats (SD, HD, 4K, UHD) and streaming technologies such as HLS and MPEG-DASH make Sigma suitable for a variety of streaming models, from video-on-demand (VoD) services to live broadcasts.

3. High Customizability

Sigma Multi DRM offers high customization for each customer based on their specific needs. With the ability to integrate with different content management systems (CMS) and content distribution platforms, Sigma allows for customizing copyright protection functions according to each business model, from solutions for pay TV, streaming, to e-learning platforms.

4. Cost-effective with scalability

A distinct advantage of Sigma Multi DRM is its cost-effective solution. Despite its competitive price, Sigma Multi DRM still ensures to provide advanced protection features similar to the world’s major DRM systems. The system is also highly scalable, allowing businesses to scale up their content protection without having to invest heavily in new infrastructure or software.

5. Enthusiastic customer support

One of the things that sets Sigma Multi DRM apart from other international solutions is its local customer support and service. As a Thu Do Multimedia product, Sigma has an on-site technical support team that can resolve issues quickly and efficiently.

Summary

Sigma Multi DRM stands out with its ability to integrate many leading DRM technologies, providing comprehensive protection and optimization for both performance and security. Real-time monitoring, high customization and reasonable cost make Sigma Multi DRM an ideal solution not only for large enterprises but also for small and medium-sized enterprises looking for a powerful and flexible copyright protection system.

Cooperating with us is the right answer for those who “steal the brains” of the business, because we will work with you to put the Sigma Multi DRM solution into the data system and comprehensively protect the business’s digital products from easy theft as before.

Don’t delay, because businesses are losing 80% of their revenue just because they don’t know how to invest 20% of their costs in a reputable supplier to protect digital content copyright. Connect with us now to receive free consultation and demo!

3 sophisticated hacker tricks that businesses don’t know about

3 Power Benefits Of Watermarking In The Digital Media World

by Thu Đo Multimedia | Oct 23, 2024 | DRM, News, Sigma DRM

Have you ever watched a blockbuster movie that was leaked online before it was officially released? The feeling of the filmmakers at that time must have been like being “robbed of their brainchild”! That’s why watermarking technology was born, like a “ninja” to protect creative works from “idea thieves”.

Video piracy is becoming an increasingly serious problem in the world of online entertainment. In the sports industry in particular, this situation is causing worrying consequences.

According to a study by Parks Associates, the rate of users who pirate movies and TV shows online in the US is expected to increase from 22% in 2022 to 24.5% in 2027. This shows that the demand for illegal content is increasing.

What is watermarking? Do you understand it correctly?

Simply put, watermarking is the process of embedding an identifying mark (visible or invisible) into an image, video, audio file, etc. Imagine you are marking your territory. If someone tries to “steal” your work, this mark will help you easily identify the source of the theft when there is a warning sign on the server.

2 Most Common Types of Watermarking

Visible Watermarking

is the most recognizable and simplest technique, in which the watermark is placed directly on the original content, easily recognizable by the naked eye. Normally, the watermark will be a logo, text or image that is blurred or transparent so as not to affect the aesthetics of the work too much.

visual watermarking — Visual watermarking is popular now

However, visible watermarks have certain limitations because they are easily removed or covered with photo editing tools. Therefore, “theft” can still occur even when the logo is attached to the business’s product.

Invisible watermarking

is a more sophisticated method in which the watermark is embedded into the pixels of an image, the audio samples, or the data bits of a file in a way that is difficult to detect. Extracting the invisible watermark requires specialized algorithms and software.

This method has the advantage of not affecting the quality of the original content and is more difficult to remove than visible watermarks. However, implementing invisible watermarks is more complex and requires specialized knowledge of signal processing.

These two methods are really effective, and their role and significance for digital content today are well researched.

The Importance of Watermarking for Business

If you want to protect the copyright of your digital content after posting it on an online platform, understand the important roles of watermark for your business products/services:

Copyright protection

The core function of watermarking is to protect copyright. By embedding a recognizable identifier (such as a logo or brand name) into digital content, businesses can legally prove ownership. This is crucial in preventing others from claiming ownership of your products.

Moreover, adding watermarks to digital products helps enhance brand recognition. When customers see your logo or name on each product, they are more likely to remember and recognize your brand. This not only increases professionalism but also enhances the credibility and reputation of your business in the market.

If you are a professional photographer, adding a watermark to your photos helps protect them from being used without your consent. At the same time, every photo with your logo helps promote your brand to a wider audience.

Preventing illegal copying

Illegal copying of digital content is a major issue in the online environment. Watermarks act as a protective layer by making copying more difficult. When users download content that includes a watermark without the owner’s permission, they cannot use it legally, or its quality will be significantly reduced due to third-party software used to remove the watermark.

This significantly reduces unauthorized copying and protects the true value of the business’s products. Furthermore, watermarks may discourage those attempting to copy, as removing the watermark is not easy and will degrade the product’s quality.

Benefits of Preventing Copying:

Protects the value and quality of your brand in the eyes of customers.

Reduces revenue loss caused by illegal copying of products.

Ensures that your products are not used for unlawful or undesirable purposes.

Track usage

n addition to protecting copyright and preventing copying, watermarks also help businesses track and manage the distribution of their content. When a digital product (such as an image, video, or document) is shared without permission or downloaded from unreliable sources, the watermark can help identify the origin of the leak, allowing timely action.

Moreover, modern watermark technology enables the tracking of usage metrics and the extent of content distribution. This allows businesses to better control their intellectual property, ensuring that products are used only within legal and authorized boundaries.

Today, the application of watermarking has become popular in many areas of life

In the entertainment industry, including movies, videos, TV shows, etc. Reality TV shows often embed watermarks in recorded footage to prevent unauthorized rebroadcasts on other TV channels or online platforms.

The film producer 20th Century Fox used watermarks to protect the copyright of trailers and behind-the-scenes images of the film. These watermarks are usually the studio logo or the film name placed in the corner of the image or in the moving frames.

It is also widely used in the publishing industry to protect the copyright of books, magazines, documents or to protect online lectures in online courses. Online learning platforms such as Coursera and Udemy often embed watermarks in video lectures to prevent copying of courses and commercialization.

In the music industry, platforms such as Spotify and Apple Music have used watermark to manage the music copyrights of artists, allowing only subscribers to enjoy songs, playlists of idols or the latest music. In music, copyright is very strict, just violating music copyright will cause the video to be removed or muted.

Gaming industry: Watermarks are used to protect digital game assets, such as 3D models, textures and sounds. Copyrighting games is not copied and plagiarized.

What will be different about the future of watermarking?

The future of watermarking is promising thanks to the development of artificial intelligence (AI). The application of AI to the process of creating and detecting watermarks will bring significant breakthroughs:

Creating smart, complex, hard-to-detect and highly customizable watermarks. Instead of simple, static watermarks, AI can create dynamic watermarks that change over time or context, enhancing protection.

Integration with other technologies: Watermark will be more deeply integrated with technologies such as blockchain, to create a more comprehensive and reliable copyright protection system. Blockchain can help store watermark information securely and immutably, creating a digital copyright registry.

Or application to new fields such as virtual reality, augmented reality and the Internet of Things. For example, watermark can be used to protect 3D models, virtual reality experiences, or sensor data. Watermark is not only a protection for conventional digital products, but in the future, it will be powerful and protect all areas of technology.

The difference between DRM and Watermarking

DRM and watermarking are separate but complementary strategies used in the field of video streaming security. DRM acts as a “full-fledged fortress,” protecting digital content by encrypting it and controlling access through licensing mechanisms. Its main goal is to prevent unauthorized viewing, copying, or distribution.

In contrast, watermarking is a sophisticated but powerful technique that involves embedding invisible marks directly into content, allowing traceability in the event of a leak or unauthorized sharing. While DRM focuses on restricting access, watermarking acts as a forensic tool, allowing the source of unauthorized distribution to be identified.

The key difference lies in their primary functions: DRM is the “gatekeeper,” ensuring that only authorized users can access and use content, while watermarking is the “detective,” leaving an indelible trace for identification after the event. DRM operates secretly in the background, while watermarking can leave a faint trace that can be detected if actively searched for.

A combination of both technologies is often applied, leveraging DRM for strong access control and adding watermarks for traceability, creating a multi-faceted defense against the multi-faceted challenges posed by unauthorized access and distribution in the dynamic video streaming landscape.

Secure your streaming content today!

As the digital landscape continues to evolve, watermarking continues to be valuable in protecting your digital content from unauthorized theft. Helping businesses protect their brainchild from the “dark universe”.

Recognizing the need for strong content copyright protection, Thu Do Multimedia has developed Sigma Watermarking and Sigma DRM solutions to fulfill the mission of protecting digital content copyright.

Introduction to copyright protection solutions at Thu Do Multimedia

Sigma Watermarking Solution

Sigma Watermarking is our popular digital music solution. Sigma Watermarking is used to mark (digitally sign) when distributing or deriving a musical work, from which it is possible to easily trace pirated music or track the distribution and use of the work.

Sigma Watermarking can add watermarks to music products or insert hidden images into sounds to protect copyrights for artists. This is a product dedicated to the music industry of MCM businesses.

Musician Le Minh Son said that he and his colleagues have worked hard to develop the MCM Online Music Copyright Ecosystem – the first music copyright protection platform in the digital environment in Vietnam in February 2022. Therefore, although he is an artist, the musician is not afraid of copyright protection issues when putting the album Tinh – Yeu troi bo doi on online music platforms in addition to the traditional physical method.

Thanks to the support of Sigma Watermarking, MCM released the album on 52 online music platforms worldwide, including the largest platforms such as Apple Music, Spotify, Amazon Music, Alibaba, Nhaccuatui, Zing MP3, MCM Music… from December 1, 2022 without worrying about copyright infringement anymore.

Sigma DRM – Complete control of digital copyright for all multi-industry businesses

When it comes to digital copyright protection, Thu Do Multimedia’s Sigma DRM solution cannot be ignored. It is a powerful, resilient solution to preserve business content such as movies, videos, audio, etc.

Why do businesses need Sigma DRM solutions?

Comprehensive digital data management and protection

With Sigma DRM, businesses can set specific access rights for each user, ensuring that only authorized people can access documents, videos or other important digital assets. This not only protects content from unauthorized copying but also controls how that content is used and distributed.

Protect Intellectual Property and Increase Profits

With Sigma DRM, businesses not only protect their digital assets, but also optimize their intellectual property. This means minimizing the damage caused by copyright infringement, while increasing profits from the legitimate exploitation of digital assets.

Thu Do Multimedia’s comprehensive partner is VTVcab On, thanks to the implementation of copyright protection with Sigma DRM, the VTVcab ON OTT platform has reached more than 6 million downloads and more than 400,000 monthly users. Protecting high-quality content packages such as from K+, Box, VTVcab, and even famous Hollywood movies has helped VTVcab not only completely prevent copyright infringement but also increase customer trust and satisfaction.

Comprehensive control across all platforms

A prominent advantage of Sigma DRM is the ability to control content across multiple platforms and devices. Businesses can set limits on access time, number of devices, or content resolution. This is especially useful when implementing marketing campaigns or when distributing digital content to customers.

How Sigma DRM Works

Sigma DRM operates by encoding and packaging your applications, ensuring that they can only be accessed and used in accordance with your terms and conditions. This prevents unauthorized distribution and modification of your content. Additionally, Sigma DRM can be applied at different stages of the application lifecycle, providing comprehensive protection: Software, mobile app,..

Conclude:

Protecting digital copyright is the responsibility of digital creators, because it is beneficial to businesses and helps maintain the longevity of digital products. A product can only be reinvested many times when it is protected and controlled by the author himself.

Thu Do Multimedia is very proud to be able to develop the Sigma DRM solution to help businesses no longer lose revenue and effort in creating or releasing digital products.

Cooperate with us today, to join hands in developing and pushing back the “free use” phenomenon, because we can certainly help you achieve that in the easiest and most comprehensive way.

3sophisticated hackers use to steal telemovie

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Are we being too comfortable with pirated app? Future prediction of app protection in 2025

by Thu Đo Multimedia | Oct 18, 2024 | DRM, News, Sigma DRM

The world is facing serious problems with pirated applications. Even Vietnam, a developing country, is ranked third in Southeast Asia in terms of illegal content distribution rate. Let’s learn about the consequences of this behavior with Thu Do Multimedia and future trend of app protection in the upcoming years!

Pirate of the digital sea!

Pirated app are software, games or other applications that are copied, distributed, installed or used without the permission of the copyright owner. In other words, they are digital products that are “cracked” or “unlocked” for free use or at a lower price than the original.

The proliferation of pirated applications has become a pressing issue in today’s digital age, with far-reaching consequences for both individuals and businesses. This problem is particularly urgent due to the following reasons:

Loss of Revenue for Software Developers

The widespread availability of pirated applications poses a significant threat to the revenue of software developers. By offering free or discounted alternatives to legitimate software, pirated applications divert potential customers away from paying for licensed versions.

This loss of revenue can have a devastating impact on developers’ ability to sustain their businesses and invest in future projects. As a result, the development of innovative new software may be hindered, leading to a less vibrant and dynamic digital ecosystem.

Security Risks and Data Breaches

The pervasive use of pirated applications poses a serious threat to the security of devices and networks. These applications often contain malicious code, such as malware and viruses, which can infiltrate systems and compromise sensitive data.

Once installed, these harmful elements can steal personal information, financial data, and other valuable assets, leading to data breaches and identity theft. This not only causes financial loss but also damages individuals’ reputations and can have long-lasting consequences.

Legal Implications

The act of pirating applications is a flagrant violation of copyright laws, which protect the intellectual property of software developers. Those caught using pirated software may face legal repercussions, including fines, lawsuits, and potential damage to their reputation.

Businesses that are found to be in violation of copyright laws may suffer significant financial losses, damage to their brand, and even legal action. This can have a devastating impact on their operations and future prospects.

Disruption of the Digital Ecosystem

Pirated applications create an unfair playing field, giving them an advantage over legitimate software developer. The widespread use of pirated software can undermine the entire software industry, leading to job losses and economic instability.

Ethical Concerns

The use of pirated software can inadvertently support illegal activities such as organized crime and money laundering. By purchasing pirated software, individuals may be unknowingly funding criminal organizations that engage in these illicit activities. This can have serious consequences for society, including increased violence, corruption, and economic instability.

Furthermore, pirating applications is a form of theft that deprives creators of the fruits of their labor. Software developers invest significant time, effort, and resources into creating their products. When these products are pirated, their hard work is stolen, and they are denied the fair compensation they deserve. This can discourage innovation and reduce the overall quality and quantity of software available to consumers.

Consequences for developers

Loss of Revenue

Especially with the current hit games like Resident Evil 4 or The Silent Hills, the producers have had to spend millions of dollars on production costs. And the pirated applications floating on the market of this game have greatly affected the revenue of CAPCOM.

Pirated App — Pirated versions of the game “Resident Evil 4” were illegally posted on Reddit

Loss of Creative Motivation

The lack of recognition and financial reward for their work can diminish developers’ enthusiasm and motivation. When developers see their efforts exploited through piracy, it can lead to a sense of discouragement and a loss of drive.

This loss of motivation can have a direct impact on the quality and quantity of software being produced, as developers may become less invested in their work and less likely to take risks or pursue innovative projects.

Brand Damage

The widespread availability of pirated versions of their software can damage the reputation of developers and their products. When consumers are able to easily access pirated copies of software, it can create the perception that the software is not valuable or worth paying for. This can damage the reputation of both the software and the developer, making it more difficult to attract new customers and compete with rivals.

Furthermore, the existence of pirated software can make it more difficult for developers to justify the price of their legitimate products. If consumers can obtain similar software for free, they may be less willing to pay for the legitimate version, even if it offers additional features or benefits. This can put pressure on developers to lower their prices, which can reduce their profitability and make it harder to invest in future projects.

The On-going solution

To combat the issue of pirated app, it is essential to educate the public about the negative consequences of using them and promote understanding of intellectual property rights.

Public Awareness Campaigns

Launching targeted campaigns can effectively inform individuals and businesses about the risks associated with pirated app.

These campaigns can highlight the potential security threats, legal implications, and ethical concerns associated with using such software. By showcasing real-world examples of data breaches, lawsuits, and financial losses, these campaigns can create a strong sense of urgency and motivate people to make informed choices.

Maybe one article is not enough, but if the whole community speaks up, pirated apps will no longer be a problem!

Intellectual Property Rights Education

Promoting understanding of intellectual property rights is another crucial step. Educational initiatives can be implemented in schools, workplaces, and community centers to teach people about the concept of copyright and the importance of respecting creators’ work.

By emphasizing the value of intellectual property and the legal consequences of infringement, these initiatives can foster a culture of respect for creators’ rights and encourage individuals to support legitimate software.

Collaboration with Stakeholders

To maximize the impact of awareness campaigns and education initiatives, it is essential to collaborate with various stakeholders, including government agencies, educational institutions, industry organizations, and media outlets. By working together, these entities can develop comprehensive strategies and leverage their resources to reach a wider audience and create a lasting impact.

Improved Legal Framework

The existing copyright laws and regulations may require updates to provide stronger protection for software developers. This can involve increasing penalties for copyright infringement, expanding the scope of legal protections, and streamlining enforcement procedures. By strengthening the legal framework, we can create a more deterring environment for those who engage in piracy.

Sigma DRM: Protecting Your Applications in the Digital Age

Sigma DRM, a cutting-edge solution from Thu Do Multimedia, is designed to safeguard your applications in the digital landscape. With its robust security features and user-friendly interface, Sigma DRM offers a comprehensive and adaptable DRM solution tailored for various application types.

Key Benefits of Sigma DRM for Applications

Enhanced Security

Sigma DRM employs advanced encryption and protection mechanisms to prevent unauthorized access, distribution, and modification of your applications. This safeguards your intellectual property and protects against piracy.

Flexible Deployment

Sigma DRM is compatible with a wide range of platforms and devices, ensuring seamless integration into your application ecosystem. This flexibility allows you to reach a broader audience and protect your content across different channels.

User-Friendly Experience

Sigma DRM is designed to minimize disruptions to the user experience. It offers a balance between security and usability, ensuring that your users can access and enjoy your applications without unnecessary hurdles.

Tailored Protection

Sigma DRM can be customized to meet the specific requirements of your applications. This allows you to implement granular controls, protect different types of content, and address unique security challenges.

Scalability

Sigma DRM is designed to handle applications of varying complexity and scale. Whether you have a small-scale application or a large-scale enterprise solution, Sigma DRM can provide the necessary protection.

How Sigma DRM Works

Enterprise Software

Protect sensitive business data and intellectual property in enterprise applications.

Mobile Apps

Safeguard mobile applications from piracy and unauthorized distribution.

E-learning Platforms

Secure educational content and prevent unauthorized access to course materials, such as Coursera

Media Streaming Services

Protect streaming content from unauthorized downloads and distribution.

Software-as-a-Service (SaaS) Platforms

Secure SaaS applications and prevent unauthorized access to customer data.

When quality meet standards

Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.

Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the Sigma DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.

Sigma Multi DRM against pirated app — Sigma Multi – DRM Solution (Thu Do Multimedia)

Learn about our project: https://nhandan.vn/ra-mat-he-sinh-thai-ban-quyen-am-nhac-truc-tuyen-mcm-post

The Future of DRM and App Protection

The future of DRM (Digital Rights Management) for pirated applications is likely to be shaped by the same trends driving the broader DRM landscape. As technology advances and user expectations evolve, DRM solutions will need to adapt to address new challenges and opportunities.

Key Trends and Predictions

Increased Integration with Cloud Services:

As cloud computing becomes increasingly prevalent, DRM solutions will likely integrate more seamlessly with cloud-based platforms. This will enable more flexible and scalable DRM implementations, as well as enhanced protection against cloud-based piracy.

Improved Balance Between Security and User Convenience:

There will be a growing emphasis on striking a balance between robust security measures and a positive user experience. DRM solutions will need to evolve to provide effective protection without hindering user enjoyment or causing unnecessary friction.

Adoption of Blockchain Technology:

Blockchain technology offers the potential to enhance transparency, security, and traceability in DRM systems. By leveraging blockchain, DRM solutions can create an immutable record of content ownership and usage, making it more difficult for pirated applications to proliferate.

AI-Driven DRM:

Artificial intelligence (AI) can be used to develop more sophisticated DRM systems that can dynamically adjust security measures based on user behavior and threat intelligence. This can help to prevent new forms of piracy and improve the overall effectiveness of DRM solutions.

Sigma DRM: Leading the Way in DRM for Pirated Applications

As a pioneer in the field of DRM, Sigma DRM is well-positioned to address the challenges and opportunities presented by the evolving landscape of pirated applications. Thu Do Multimedia, the developer of Sigma DRM, is committed to staying at the forefront of DRM technology and continuously improving its solutions.

Key Focus Areas for Sigma DRM

As businesses operating in the game industry continue to thrive in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:

Enhanced Security: Sigma DRM will continue to invest in advanced security measures to protect against emerging threats and prevent the distribution of pirated applications.

User-Centric Design: The solution will be designed to minimize disruptions to the user experience, ensuring that legitimate users can access and enjoy applications without hindrance.

Scalability: Sigma DRM will be scalable to accommodate the growing complexity and scale of pirated application ecosystems.

Integration with Emerging Technologies: Sigma DRM will integrate with emerging technologies, such as blockchain and AI, to enhance its effectiveness and address future challenges.

Conclusion

While it is difficult to predict the exact trajectory of pirated applications, it is clear that DRM solutions will play a crucial role in combating this issue. By staying ahead of the curve and adopting innovative technologies, Sigma DRM can help to protect the interests of software developers and ensure a more secure and equitable digital landscape.

Please contact Thu Do Multimedia and we will be answering your question as soon as posible.

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