Explore Sigma DAI – the cloud-based dynamic ad insertion (DAI) solution designed for TV, live events, and VOD, enabling seamless ad integration, audience management, and ad performance tracking. Learn more with Thủ Đô Multimedia!
1. Introduction to Sigma DAI
Sigma DAI is a cutting-edge solution in the field of dynamic ad insertion (DAI), leveraging cloud-based technology (SSAI) to optimize and increase ad revenue for TV broadcasters, live event organizers, and video-on-demand (VOD) platforms. With the capability to handle large numbers of simultaneous viewers, Sigma DAI empowers businesses to replace one-to-one ads for live streams and VOD content, maximizing ad effectiveness without disrupting the viewer experience.
This solution supports flexible deployment models, including multi-cluster and geo-cluster configurations, and is fully integrated with the Sigma Stream Platform, providing a comprehensive solution for ad management and performance tracking. Cloud-based ad insertion helps video platforms monetize their content while ensuring a smooth, uninterrupted viewing experience.
If your business is seeking a smart, powerful ad solution for TV, live events, or VOD, Sigma DAI is the must-have tool to optimize your advertising strategy.
Sigma DAI isn’t just a simple ad insertion tool; it’s a powerful platform designed to enhance advertising strategies for TV, live events, and VOD. Here are the standout features that make Sigma DAI the ideal solution for large businesses and video platforms:
2.1. Flexible Ad Insertion for Live and VOD
Our DAI enables seamless one-to-one ad replacement for live streams and VOD content. This means that ads can be inserted at any point during video playback without interrupting the viewer’s experience. The automatic ad insertion process maximizes ad revenue while preserving the fluidity of the video stream.
Sigma Dynamic Ad Insertion
2.2. Large-Scale Viewer Handling
One of the key advantages of our DAI is its ability to handle millions of simultaneous viewers without compromising on quality or stream speed. Powered by robust cloud technology, Sigma DAI ensures stability and high performance, even during peak viewership in live events or high-traffic VOD channels.
Sigma DAI offers various deployment models, including multi-cluster, geo-cluster, and cloud-based configurations, to meet the specific needs of different businesses and video platforms. These models optimize performance and scale the system as needed, offering flexibility in deployment across regions and platforms, enabling businesses to easily expand or adjust their ad strategies without disruptions.
2.4. Comprehensive Ads Tracking
Sigma DAI provides detailed, accurate ad tracking from server to client, allowing businesses to monitor the entire ad journey—from the moment a viewer watches an ad to the point of interaction. This in-depth data helps evaluate campaign effectiveness, optimize ad spend, and adjust strategies to achieve optimal results.
2.5. Support for Common Formats (HLS & MPEG-DASH)
With support for HLS (HTTP Live Streaming) and MPEG-DASH (Dynamic Adaptive Streaming over HTTP), Sigma DAI ensures seamless ad insertion for both live channels (Linear Channel) and VOD content, without compatibility issues. These formats allow Sigma DAI to function smoothly across all video platforms, from desktop to mobile devices, ensuring continuous, effective ad delivery.
3. Flexibility in Integration and Deployment
One of Sigma DAI’s strongest points is its flexibility in integration and deployment, allowing businesses to easily adopt this solution into their existing systems without encountering barriers.
3.1. Seamless Integration with Sigma Stream Platform
Sigma DAI is not just a standalone solution—it integrates seamlessly with the Sigma Stream Platform, a powerful and comprehensive platform for ad management. This integration allows businesses to leverage Sigma Stream’s full suite of tools and features to manage ads, analyze data, and optimize the user experience. This integration streamlines operations, saving time and costs while providing a unified, efficient advertising ecosystem.
3.2. High Compatibility and No Disruption
It is designed to be highly compatible with existing systems and platforms, from traditional TV broadcasts to modern video platforms. Its integration requires no significant technical changes, allowing businesses to deploy the solution without disrupting their current operations. This is particularly important for companies with complex existing infrastructure that want to avoid the risks of technology changes.
3.3. Scalable and Customizable
Sigma DAI offers high scalability and customization, enabling businesses of all sizes to adjust and scale their operations as needed. Whether you are a growing business or a large corporation with millions of viewers, Sigma DAI can easily expand to meet your needs without compromising performance or incurring high costs.
3.4. API Automation and Easy Integration
With robust API integration capabilities, Sigma DAI allows businesses to automate the ad insertion process and data management without manual intervention. Developers and technicians can easily set up API connections between their systems and Sigma DAI, optimizing advertising strategies without disrupting existing workflows.
4. Benefits for B2B Clients
Our DAI provides a wide range of benefits for B2B clients, especially those in TV, live events, and VOD. Here are the key advantages this solution brings to businesses:
4.1. Boosting Ad Revenue
Sigma DAI helps businesses maximize ad revenue by automating the ad insertion process for live streams and VOD. By ensuring ads reach the right audience at the right time, businesses can significantly increase their revenue potential with intelligent ad strategies. Companies can easily replace one-to-one ads and enhance the value of every view.
4.2. Cost Savings and Operational Efficiency
With its flexible cloud-based solution, Sigma DAI helps businesses reduce infrastructure and management costs. The cloud platform eliminates the need for expensive hardware systems, streamlining operations and allowing businesses to focus on their core growth strategies.
4.3. Enhancing User Experience
One of the core benefits of Sigma DAI is maintaining a continuous, uninterrupted viewer experience. By enabling smooth ad integration without disrupting video playback, Sigma DAI ensures that businesses can monetize their content effectively while maintaining the quality of their offerings. This is particularly vital during live events, where smooth video streaming is key to the success of advertising campaigns.
5. Real-World Applications
Sigma DAI is versatile and can be applied across a range of industries, from live TV broadcasting to VOD platforms, providing smart, optimized advertising solutions for every client.
5.1. TV and Live Events
For broadcasters and live event organizers, Sigma DAI is the perfect solution for dynamic ad insertion. During live events, it’s critical to insert ads in real time without disrupting the viewer’s experience. Sigma DAI enables broadcasters and event organizers to maintain a professional level of ad integration throughout their broadcasts.
5.2. VOD (Video on Demand)
As VOD platforms continue to grow, they offer significant advertising potential. Sigma DAI allows these platforms to insert interactive ads smoothly into on-demand videos, boosting ad revenue without compromising viewer experience. VOD services can optimize their advertising strategies by serving the right ads to the right audience, increasing reach and campaign effectiveness.
Conclusion
Sigma DAI is the ideal solution for dynamic ad insertion on large video platforms, from live TV broadcasts to VOD services. With its ability to insert ads flexibly, handle large-scale viewership, and optimize ad revenue, Sigma DAI provides significant value for businesses in TV and video. This solution not only helps platforms monetize their content but also ensures a seamless, high-quality viewing experience for users.
If your business is looking to learn more about how Sigma DAI can help you grow ad revenue and streamline ad operations, don’t hesitate to contact Thu Do Multimedia today for a detailed consultation.
We are excited to partner with you on your journey to maximizing ad revenue and boosting business growth!
Book a meeting now to meet with our experts and discover how Sigma DAI can optimize your advertising strategy.
Tired of tangled cables and outdated TVs? Hotels are too! As guests demand top-notch experiences, traditional cable systems are becoming a thing of the past. Enter IPTV – a game-changer that’s revolutionizing the hospitality industry. Thu Do Multimedia will help you choose the perfect system for YOUR business!
IPTV
IPTV (Internet Protocol Television) is a digital television service system that is delivered using the Internet protocol over a network infrastructure, which may include transmission over a broadband connection.
A common definition of IPTV is television, but instead of being broadcast over the air or cable, it is delivered to viewers through technologies used for computer networks.
IPTV In Hotels
IPTV in the hospitality industry is an interactive TV system designed specifically for the hotel environment.
This technology focuses on optimizing IP connections to provide highly personalized content to customers, thereby improving the quality of service as well as the experience of customers and for the hotel and resort business.
IPTV In Hotel
Pros for consumer
IPTV is revolutionizing the way we experience television, offering a level of convenience and interactivity that traditional cable TV simply can’t match!
As soon as guests step into the hotel, they’re welcomed with engaging programs showcasing the hotel’s fantastic facilities and rooms, giving off a warm and professional vibe. Unlike old-school TV, IPTV lets customers dive into all the content they desire without any restrictions—how exciting is that?
Plus, these interactive experiences invite guests to explore freely, boosting both service quality and customer satisfaction.
And let’s not forget about the seamless viewing experience—no lag here thanks to a rock-solid Internet connection!
For hospitality service
The utilization of IPTV services has become increasingly familiar to enterprises within the hotel industry. Given the significant advantages that this system offers, it is foreseeable that IPTV will eventually supplant traditional cable television programs entirely.
The following are several reasons why businesses opt for IPTV as a medium for both promotion and entertainment for their clientele:
Economical, smooth operation
When it comes to running a hotel, every penny counts, right? That’s where the magic of IPTV systems comes into play. Imagine this: instead of dealing with the hassle and expense of traditional satellite or cable installations, your hotel can tap into its existing internet infrastructure. This streamlined installation process is a game-changer for cost-effectiveness.
By leveraging what you already have in place, you save big on installation costs. It’s like finding money under your couch cushions—only better! These savings mean you can allocate resources to other important areas that enhance guest experiences or improve operational efficiency.
So, whether it’s upgrading room amenities or investing in staff training programs, the benefits are clear. By choosing an IPTV system, you’re not just cutting costs; you’re opening up new opportunities to elevate your hotel’s services without breaking the bank.
Incredible compatibility with Hotel Models, unmatched efficiency!
The IPTV system operates very simply, based only on an Internet connection. That is why this system is widely applied in the largest hotel and resort chains in the world, including
Grand Hyatt Singapore is a luxurious hotel that implemented an IPTV system in 2014. The system included guest room televisions with easy-to-use interfaces and a range of features, including high-definition video-on-demand, internet browsing capabilities, and access to various hotel services. This system allowed for a seamless and highly personalized guest experience.
As a result, Grand Hyatt Singapore saw the guest satisfaction rates jump from 80% to 90% following the implementation of the IPTV system. Furthermore, the hotel saw a 50% increase in in-room dining orders, thanks to the convenient ordering process that the IPTV system provided.
One of the world’s largest hotel chains, Marriott International, also implemented an IPTV system across hundreds of its properties worldwide. The system enabled guests to watch videos, browse the internet, and access various hotel services easily.
The system was particularly successful in Marriott’s luxury properties, where it contributed to a 20% increase in revenue per available room. Additionally, it led to improvements in operational efficiency and savings on the costs of printing menus, room service brochures, and other informational materials.
Melia Hotels is a Spanish hotel chain that implemented an IPTV system in its Sol Hotels in 2015. The system included an advanced video-on-demand functionality that allowed guests to access a comprehensive selection of movies, TV series, and documentaries.
Melia’s IPTV system
The IPTV system also allowed users to browse the internet and access a range of hotel services, including room service, spa treatments, and concierge services. Melia Hotels reported that the implementation of the IPTV system led to a 20% increase in overall revenue across the Sol Hotels portfolio.
Since IPTV systems can be embedded directly into building lobbies, IPTV is the most effective marketing tool, as guests can clearly see what the hotel has to offer, right in front of their eyes.
IPTV allows hotels to showcase their amenities, local attractions, and promotions directly to guests, effectively acting as a marketing tool that can enhance revenue and guest satisfaction.
Branding
In today’s bustling hospitality scene, it’s more important than ever to stand out. One cool way to boost your hotel’s brand is by offering a slick IPTV experience. This modern tech not only makes guests happier but also gives you an edge over the competition. By giving guests a smooth and personalized entertainment setup, you’re likely to rack up positive reviews that show off your commitment to innovation and guest comfort.
Plus, having a top-notch IPTV system means satisfied guests are more likely to come back for another stay because they love the convenience and luxury of upgraded in-room entertainment. As travelers look for hotels that meet their digital needs, adding IPTV shows you’re on top of what today’s guests want and focused on delivering awesome experiences. In the long run, this smart move can really boost your brand’s reputation and keep you thriving in the market.
Cable TV and IPTV – A Long Lost Battle!
Although cable TV has been the go-to choice for hotels, it has several disadvantages when compared to IPTV systems:
Limited content options
With traditional cable TV, guests might feel stuck with just a handful of channels that match their interests. This can be pretty annoying, especially if you’re into niche shows or foreign language content. In our diverse world today, having access to a wide range of content is super important, and sadly, cable TV often doesn’t quite hit the mark.
IPTV Hotel
Moreover, cable TV channels frequently suffer from delayed updates or limited access to recent movies and TV shows. This lag can be a significant disadvantage compared to IPTV systems, which offer the latest content as soon as it becomes available. For those who crave up-to-date entertainment options, waiting for cable providers to catch up can be an exercise in patience.
One of the most exciting opportunities for improvement with cable TV is the potential for personalized viewing experiences! Imagine the thrill of having channels tailored just for you, instead of sticking to a preset lineup from the provider. How amazing would it be if guests could dive into a vast array of content and craft their own playlists that perfectly match their unique tastes? The possibilities are endless and so exhilarating!
IPTV systems present a compelling modern solution, providing extensive libraries of on-demand content and customizable viewing options tailored to meet viewers’ specific desires.
As technology continues to advance, adopting these sophisticated systems could greatly enrich our entertainment experiences and effectively fulfill our varied viewing preferences. Embracing IPTV is not just an upgrade; it’s a strategic move towards a more satisfying and personalized entertainment future.
Inflexibility
Cable TV systems often face challenges due to their inflexibility, and it’s understandable how this can be frustrating. Updating channel lineups or introducing new content offerings can take a considerable amount of time and incur significant costs because of the intricate infrastructure that supports these networks.
It’s important to recognize the complexities involved and approach these issues with patience and understanding as we navigate through them together.
Logistical Challenges: Implementing changes to cable TV systems often requires physical modifications to the network, such as adding new cables or reconfiguring equipment.
Additional Costs: Any updates or changes to cable TV systems can incur significant costs, including equipment upgrades, labor, and potential disruptions to service.
Conversely, IPTV systems provide significantly enhanced flexibility. The streamlined content management process allows hotels to efficiently add or remove channels, update content offerings, and implement new features. This agility empowers hotels to swiftly adapt to evolving guest preferences and market trends.
Poor Interactivity
Cable TV lacks the interactive features that are now standard in modern entertainment systems, such as pause, rewind, and user-generated playlists, which is a huge down-grade.
In today’s digital era, the desire for interactive television experiences is more pronounced than ever. This interaction is precisely what makes television programs so captivating.
Consider how enriched a vacation could be if every hotel room offered a TV that allowed guests to engage with various applications, participate in Q&A shows, or simply have the ability to pause or rewind at their leisure. Such features would undoubtedly elevate the overall experience, blending convenience with entertainment in a meaningful way.
Cost
Cable TV providers often impose additional costs on hotels, which can significantly impact operational expenses. These costs may include:
Rental Fees: Many cable TV providers require hotels to rent set-top boxes for each guest room. These rental fees can add up over time, increasing the overall cost of providing television services.
Additional Charges: Cable TV providers may also charge for premium channels, on-demand services, or other features, further increasing costs for hotels.
IPTV systems can help hotels reduce these operational expenses.
By eliminating the need for physical set-top boxes and providing a more flexible content delivery model, IPTV can lower overall costs and improve profitability.
Other factors to consider when choosing a hotel IPTV system
Understand WHAT You NEED!
Before diving into the technicalities of hotel IPTV systems, it’s essential to assess your specific requirements. Start by determining the number of rooms in your hotel, as this will influence the scale of the IPTV system you need. Next, decide whether to invest in new television sets or retain the existing ones, which could significantly affect your budget.
Establishing a clear budget is crucial, as it will guide your choices throughout the selection process. Additionally, consider the functions and features you desire from the system, such as video-on-demand or interactive services.
Lastly, think about whether you are launching a new hotel, upgrading an existing one, or outfitting a hotel currently under construction. A comprehensive understanding of your hotel’s needs will facilitate a more tailored solution from potential suppliers.
Types of Hotel IPTV Systems
The market offers three primary types of hotel IPTV systems, each with distinct characteristics and functionalities. Familiarizing yourself with these types is important for making an informed decision that aligns with your hotel’s specific needs.
For instance, some systems may offer cloud-based solutions, while others may rely on on-premise hardware.
By comparing the differences in features, flexibility, and scalability, you can assess which system best suits your operational requirements and guest expectations. This step is critical, as the right type of IPTV system can enhance the guest experience significantly, while the wrong choice may lead to operational challenges and dissatisfaction.
Brand Options
When it comes to brand options for hotel IPTV systems, you’ll need to weigh the pros and cons of established brands versus lesser-known ones. Well-known brands often come with the promise of reliability and customer support, but they may come at a higher price point, maybe out of your business’s capabilities.
Conversely, lesser-known brands might offer cost-effective solutions but could lack the same level of support or advanced features. It’s advisable to conduct thorough research by exploring blogs, reviews, and videos to gather insights about different brands.
Understand the variations in pricing, compatibility, and features among brands to ensure that you choose one that aligns with your hotel’s image and operational requirements.
Cost – Cost – Cost
COST is a significant factor when integrating a hotel IPTV system, and it extends beyond the initial purchasing price. Once you have identified the type of system you want, you will need to account for various costs associated with the installation and operation of the system.
This includes purchasing costs, freight costs for shipping the equipment, installation costs, ongoing content licensing fees, system maintenance expenses, and any customization costs that may arise. A whole bunch of additional fees that you may and will have to pay for this service.
To avoid unexpected financial burdens, you need to have a detailed discussion with your chosen IPTV system supplier about all potential costs before finalizing any contracts. Clear things out between the two!
This proactive approach will help you budget effectively and ensure that you’re making a sound investment.
Packages and services included – Highly Important!
The range of services offered by suppliers can significantly impact your overall experience with the IPTV system. Some suppliers may only provide the hardware, while others offer comprehensive packages that include installation and ongoing support. When evaluating suppliers, consider the level of service that aligns with your operational capabilities.
Having a supplier that provides installation and maintenance can alleviate the burden on your staff and ensure the system runs smoothly. The quality and availability of support services can make a considerable difference, impacting everything from the initial setup to daily operations. Therefore, it’s vital to choose a supplier that offers the right level of service to meet your hotel’s needs.
Compatibility
Compatibility is another critical aspect to consider when selecting a hotel IPTV system. Some systems may require specific compatible TV sets and additional equipment, such as satellite dishes or streaming devices, to function effectively.
Additionally, robust internet infrastructure is often necessary to support IPTV systems, given their reliance on high-speed data transmission. Assessing your current infrastructure and determining what upgrades may be needed will help ensure seamless integration and operation of the IPTV system.
Being proactive in this area will not only enhance guest satisfaction but also streamline your hotel’s technological framework, allowing for a more efficient and modern service offering.
Our Solution – Here at Thu Do Multimedia
Understanding the issues surrounding IPTV and the increasing demand of the IPTV market for hotels, we – Thu Do Multimedia – a pioneer in the country in digital solutions, have founded and completed the product with the name Sigma OTT.
About Sigma OTT/IPTV
Developed to be managed under one roof, our OTT platform provides all you need to manage channels, customers, and billing. We are focus in R&D, constantly updating our apps to provide you the best UX/UI for your customers.
IPTV/OTT Operators
An ideal IPTV solution for operators who want to start or upgrade their platform, and reach audiences worldwide.
MSOs /ISPs
Leverage your existing network with our on-prem or cloud-based solution to offer OTT / IPTV solutions to your clients.
Broadcast / Television
Provides multi-screen capabilities and interactive services built for broadcast service providers.
Content Owners
Stream your content, anywhere in the world, on any device.
Conclusion
IPTV has been proving its value to the hospitality industry in general, as hotel establishments are gradually adopting this format instead of the old traditional way: cable TV. Perhaps in the near future, we will see the dominance of this service television medium in other industries and services. Who knows?
To learn more about IPTV, contact Thu Do Multimedia to receive the most suitable OTT/IPTV solutions for your business!
In the digital age, Livestreaming has become a powerful tool for businesses and organizations operating in the commercial sector. As a result, the demands for a quality livestream are increasingly emphasized. Understanding the needs of businesses, Thu Do Multimedia and Sigma Livestreaming are the perfect solution for you.
Why is Livestreaming important?
Direct Interaction
Livestream is a form of interaction between sellers and customers, thereby creating customer demand for the products that businesses offer. Therefore, the ability to connect with the author is the key to making exchanges and sales of goods easier and more convenient. Creating a strong connection with the audience, increasing trust and loyalty is the key to the success of a livestream with listeners. And it is also through these direct forms that businesses can integrate technology to increase customer interaction even more than before.
Increase conversion
The ultimate goal of a livestream or any other communication activity is to collect potential leads and turn them into conversions. This is applied to almost all online and offline advertising models today.
But compared to traditional advertising models, Livestreaming has more strengths than conventional advertising forms, which is the ability to interact. The audience does not have to go to the place to directly experience the product, but now, all they need is an electronic device. Consumers can completely participate at any time, in any livestream they want, including product introductions or seminars without having to go anywhere.
Also from watching the livestreaming, users are more inclined to buy tickets directly to those seminars when they have experienced what they see on the Internet. This is also the key to the success of many businesses operating on digital platforms.
According to reports from Go Pro, one of the technology trend information sites, up to 67% of people who participate in a livestream of an event will directly BUY tickets to that conference! This is also the key to the success of many businesses operating on digital platforms
Source: Go Pro Live Streaming Trends Analysis
Branding – easier than ever!
A well-developed brand will trigger emotional signals in customers, making them love your brand more than other brands. Especially, in the era of rapid digital technology development like today, brand building does not stop through offline means but needs to prioritize building and developing brands on digital platforms.
And what is an easier way to convey that information than through livestreaming? Creating a professional, modern and close image to customers is a must in today digital world.
According to reports from Go-Globe, up to 55% of businesses currently use live video to promote and introduce their brands. And these branding activities are also very positively received, when up to 54% of consumers are willing to watch more live videos about their favorite brands.
Source: Go Pro Live Streaming Trends Analysis
Fostering community development
Society is witnessing strong changes in technology. Along with that, the number of Internet users has also witnessed unimaginable leaps in 2024. On January 31, We Are Social – the leading creative agency on social networks and Meltwater – the leading agency in the field of social and media intelligence released Digital 2024 – the latest annual report on social networks and global digital trends.
Source: We are social
According to reports from this site, we can draw the following conclusions:
The number of unique mobile phone users will reach 5.61 billion by early 2024. The latest data from GSMA Intelligence shows that 69.4 percent of the world’s total population now uses a mobile device, with the global total increasing by 138 million (+2.5 percent) since the beginning of 2023.
More than 66 percent of all people on Earth now use the internet, with the latest data bringing the global total to 5.35 billion. Internet users have increased by 1.8 percent in the past 12 months, thanks to 97 million new users since the beginning of 2023.
The world is moving into a new era, and Internet communities are a delicious bait for businesses to target. Regardless of the business sector, whether it is about products and services, Livestream can easily reach these audiences in this large market. Therefore, Livestreaming is increasingly appreciated because of the effectiveness it brings.
Challenges of Livestreaming
In the face of the powerful surge in livestreaming, businesses within the digital sector, particularly those in television and education, are experiencing significant growth. Despite this progress, livestreaming on existing platforms continues to present substantial challenges regarding quality and consumer experience. Key concerns include:
Quality of livestreaming session
Images are the first thing we access. And what’s worse is that the first experience is what makes customers lose sympathy for the service. Many livestreams today use inaccurate equipment and standards. As a result, a series of problems appear such as problems with the transmitted file or poor image quality, which will greatly affect the viewer’s experience. And especially, in the television and education industry, live streaming videos encounter common errors such as “lag” and delay, which have become all too familiar:
The quality of Livestreams on online learning platforms are either spontaneous or recorded in the form of Video on Demand. However, these files also leave many questions about the form and quality of their live versions.
Let’s take Coursera, one of the largest online learning platforms in the world, as an example. With the huge amount of content and lectures that this platform brings, it is difficult for them to ensure that all recorded files have the same quality. The players on this platform only support us with videos below 720P quality compared to other online learning platforms that are only available on the market.
Source: Coursera
But what about the stability of the live sessions? Most of the time, live sessions cannot operate smoothly when there are too many people participating directly in the livestream.
Many units operating in the education sector in Vietnam have also applied Facebook as their main live streaming platform. However, most of Facebook’s live sessions also bring an uncomfortable experience when the livestream unit itself lacks the necessary tools to ensure the smoothness of the live sessions as well as the quality it brings.
However, in the form of playback, Facebook has also improved the quality of its VOD files by allowing users to completely customize Full HD resolution, which is a step up from other live platform.
Content – The key factor
Content is also a key factor in determining a successful livestreaming session. With the current booming live streaming trends on the internet, it will be difficult for content to stand out from other competitors.
User’s interaction: a MUST!
Interaction is always the key to a successful livestream. Your company operates in the digital field, such as providing live football matches through your platform. And what’s better than when the commentators and listeners can participate directly and interact with each other through the available interfaces on the platform such as score predictions, winning minigames… Users are always the focus of every business, so having a livestream system that focuses on consumer experience and interaction will benefits on both ends.
Platform compatibility
Livestreaming is like that, but businesses sometimes think that if we only focus on the and image quality of livestreaming, we forget that sometimes the user’s device does not support those files or not. Recorded live sessions, whether big or small, must be broken down and converted into formats that consumer devices can view. And if this is not in your mind, then your brand is lagging behind many other competitors.
About Thu Do and our solution – Sigma Livestream
Sigma Livestream – The solution for your business
Understanding what television and education businesses are facing, with dedication and desire to develop, Thu Do Multimedia has developed a solution to help businesses improve their broadcasting experience Sigma Livestreaming is the leading solution, helping businesses overcome all challenges and perform professional Livestream sessions. With outstanding features:
Excellent image and sound quality
Ensure a smooth, vivid viewing experience for the audience.
Support multiple live streaming modes
Support multiple livestreaming modes, include
Normal live streaming: About 20-30 seconds, suitable for highly interactive live streaming sessions.
Low-latency live streaming: About 8-10 seconds, suitable for live streaming sessions that require instant interaction.
Ultra-low-latency live streaming: About 2-4 seconds, ideal for live streaming sessions of games and sports events.
Transmux and transcode live streaming channels
Convert to popular formats such as HLS, MPEG-DASH, ensuring compatibility with all devices.
Pseudo-live streaming from VOD:
Schedule playback of pre-recorded videos, creating a livestreaming feel!
Flexible content management
Live DVR, source recording, playback of broadcasted content.
In-depth analytics
Track your livestreaming performance and get detailed reports.
Why Sigma Livestream are your choice
Intuitive, easy-to-use interface
Even non-professionals can easily use and get acquainted based on the instructions from our staff. We guarantee that you can use this solution proficiently after a short time of use.
High security, say bye to content thief!
All live session content is secured and carefully packaged, under the control of the content publisher and our digital copyright manager – Sigma Multi DRM. You do not need to worry about your lecture content being spread online or the TV shows that you and your business pay to distribute being stolen. Because our solution promises to protect 100% of your content, regardless of the online form.
24/7 technical support
Our technical team is always ready to support customers Our technical team promises to be available 24/7 whenever customers have problems and questions related to the software. We will always be there when you need us!
Integrated with many systems:
Easily integrated with existing business systems. Sigma Livestream is a user-friendly solution that works smoothly and does not cause conflicts with other business software.
A story of success
Moon.Vn’s success with Sigma Livestream
Moon.Vn is one of the largest online learning platforms in Vietnam. The company’s transformation into the digital field, providing online lectures via a livestream system is one of Moon’s bright spots compared to other learning organizations. And to achieve that success, Moon has cooperated with Thu Do Multimedia to be able to enhance the experience and quality of recorded recordings and live livestreams. Developed by leading experts in the field of education, Moonbook is proud to be a breakthrough learning solution with high applicability, while pursuing the mission of building a quality, optimal education for millions of students.
Moonbook is considered a flexible and effective learning tool when it can bring readers into a modern online learning environment. By combining advanced methods such as diversifying learning forms, visualizing knowledge, interacting and responding quickly, Moonbook helps develop technology skills, proactive thinking habits and approaching knowledge scientifically.
Thanks to the dedication of the teaching profession as well as the development of Thu Do’s solutions, Moon has become a powerful tool for students and will soaring through the market.
About VTVcab On – A break through of modern televison!
Another partner of Thu Do Multimedia, VTV Cab On, has also used the Sigma Livestream solution from the capital to ensure continuity and enhance their user experience. VTV cab on is the place to broadcast live many major football and sports tournaments in the world. To ensure the smoothest live viewing experience for users, VTVcab On has used full support solutions from Thu Do Multimedia for their livestreaming platform. From that cooperation, VTVcab On’s live TV programs have achieved great success in current television technology and are a trusted destination for many users.
Source: VTVcab On
Livestreaming – Conclusion
Modern streaming solutions not only provide flexibility in content delivery but also provide advanced security and interaction features. With core benefits such as access management and content protection, simullive streaming, live chat and livestream playback, businesses can optimize user experience and protect the value of their content.
Contact us now for advice on the most suitable solution for your business.
Discover the ultimate guide to creating a Podcast from A-Z and learn how to increase your revenue by using the Sigma DRM solution to protect and manage your content. Whether you’re a content creator looking to engage with a select audience or want to publish exclusive, high-quality podcast episodes, Sigma DRM offers the tools to secure your intellectual property while maximizing profit. Explore how Thu Do Multimedia can help you transform your Podcast journey today!
1. Podcast: The Unlimited Playground for Content Creators
Podcasts are more than just conversations; they are a platform for unlimited creativity. This is where you can unleash your unique content, from inspirational stories to in-depth knowledge to even the funniest and weirdest topics. Podcasts offer a great opportunity to reach out and engage with your listeners in a more intimate and creative way.
Why is so HOT?
Podcasts are becoming a popular trend due to their convenience and accessibility. Listeners can enjoy anytime and anywhere – whether they are driving, cooking, exercising, or even relaxing in the shower. It are not only a creative outlet, but also a way to build deep relationships with their audiences. That is why “podcasts” are becoming the number one choice for content creators who want to expand their reach and build their personal brand.
2. Why Podcast is the Ultimate Creative Playground
Podcasts are unlike other content platforms, this is the playground where you can: “shoot ideas” freely without worrying about appearance or context. No need to be too concerned about a sparkling makeup look, just a “cool” voice and a Podcast with attractive content, the creator can be ready to conquer the world!
There is an audience for everyone! Whether you are passionate about food, passionate about technology or an “expert” on how to raise pets, how to spend money or life skills and take care of your soul, there will definitely be someone out there eagerly listening to every story you share. “Podcasts” help connect with everyone, from empaths to people with similar interests.
3. First Steps to Becoming a “Podcast Superstar”
If you want to create a truly unique but don’t know where to start, don’t worry! The key is to choose a topic that excites you every time you think about it.
You don’t need a professional studio or complex equipment. Just a good-quality mic and some confidence, and you can start recording right from your bedroom. Imagine sitting in a comfy chair, sipping coffee, and sharing your fun thoughts with listeners worldwide – simple but incredibly effective!
Once you’re done recording, the next exciting step is uploading your Podcast. From Spotify to Apple Podcasts, these platforms will be the perfect launchpads to take your voice to the world!
4. How to Make Your Podcast a “Hit”
Sound needs to be “smooth.”
Imagine your listeners are relaxing, enjoying your engaging Podcast content, but then… Pop! – crackling sounds, echoing like it’s coming from a cave, ruining the mood. Don’t let that happen!
While Podcast is a creative playground, investing in sound quality is essential to keep listeners engaged. A good microphone, a quiet recording space, and professional sound editing will make Podcast sound smooth and enjoyable. Remember, if the audio is bad, listeners will quickly leave – no matter how great content is!
Storytelling – The secret to “hook” listeners.
Everyone loves a good story. That’s the secret to making more engaging! No matter the topic, turn it into an exciting narrative. Connect with your audience through each episode and leave them eagerly anticipating the next.
SEO Optimization – The key to being discovered.
SEO isn’t just for blogs! To make your Podcast more accessible to new listeners, SEO optimization is essential.
Choose relevant keywords for your topic and use them in title, description, and even within your content. For example, if your topic is “confidence,” make sure your title includes something like “Podcast to Boost Your Confidence,” and use related keywords in the description. Don’t forget to use engaging keywords to increase your chances of appearing on platforms like Spotify or Apple Podcasts.
With great sound quality, engaging content, and SEO optimization, your Podcast will not only attract but “hook” listeners from the first episode!
5. “Secret Tricks” to Attract More Listeners
Podcast Success? Don’t Forget Social Media is Your Best Friend!
If you want to “go viral,” remember that social media is your most powerful ally. Share exciting highlights from your Podcast on Instagram, TikTok, or Facebook. Choose emotional or surprising moments to spark curiosity and make your audience hit that play button immediately!
Invite Guests, Add Excitement to Your Podcast
One of the most effective ways to make yours more interesting is by inviting guests. They don’t have to be celebrities – just people with great stories to share. Guests will make the conversation more lively and engaging, attracting more listeners.
Interaction is Connection
Listeners don’t just want to listen – they want to participate! Encourage interaction by asking fun questions or inviting them to share their own stories. This helps build a deeper connection with your listeners, making them feel like they’re truly part of your Podcast.
6. Monetizing Your Podcast – Turn Passion into Profit
Advertisements And Sponsors
When your Podcast starts gaining a stable audience, brands will come knocking with advertisement offers. Not only will you earn income from ad spots, but you’ll also have the chance to collaborate with amazing brands. Make your Podcast stand out, and let it become a sponsorship magnet – a creative and profitable endeavor!
Paid Content – Exclusively for “Super Fans”
Why not offer exclusive paid content? Unique episodes only for paid subscribers make them feel “privileged.” And this is where you need DRM (Digital Rights Management) to protect your content from being copied or used without permission. With DRM, you can rest assured that only those who pay will have access to your masterpiece.
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7. Boost Your Podcast Revenue with Sigma DRM: Protect Copyright, Maximize Profit
If you are a content creator or content owner, specifically a Podcast creator, have you ever felt like you are making great but someone is always trying to “steal” them? Your content is a “valuable asset” and intellectual products deserve to be protected.
Podcasts are not just normal conversations but are products that are carefully invested in terms of content, stimulating listeners to seek out the knowledge that the creator has accumulated, and then create inspiring success stories. It would be a pity if one day the author discovered that his work is being illegally shared everywhere without his knowledge, or even plagiarized and intellectually stolen.
So how can we control who has the right to listen? The Media Owner will be the one to decide who has access to the content, from free listeners to paid subscribers. That’s when “Sigma DRM” steps in like a “superhero” with an optimal shield, protecting and managing your content from all copyright infringement risks! No more “free listening”!
Stop Unauthorized Podcast Distribution with Sigma DRM: All-in-One Protection Sigma DRM technology encrypts all music, issues a decryption key each time the work is used, and each time the key is issued, the system counts it as one use of the work . Issuing a key for each use can be likened to a request for permission to use the work, and that is the basis for transparency in the number of uses when the work is distributed on the internet. DRM technology is now widely used globally to protect copyright in the fields of: Television or electronic publishing.
DRM Solution Protect Digital Rights by Thu Do Multimedia
Exclusive Spaces for the Most Special Audiences to convey the emotions and knowledge that content creators have worked so hard to create. But what if only the most loyal listeners could access special episodes? What if they felt privileged and prioritized over everyone else? That would not only create a deeper relationship with the audience but also help content owners build a cohesive community.
This is where DRM (Digital Rights Management) – a powerful copyright management solution – appears as a “golden ticket” to help content owners decentralize content, allowing only those who are truly interested to listen to what the author shares. DRM allows for the creation of exclusive collections, helping audiences feel like they are part of something special, just for them.
Enhance Audience Value with In-depth Content.
When a content owner puts all their love and passion into creating content, there is nothing better than seeing their audience feel and appreciate the knowledge they have worked so hard to create. Prioritizing listening access is also a way to honor the most loyal listeners, helping them feel more valued and engaged.
Imagine:
The content owner is sharing a series about personal finance management skills, but instead of letting everyone listen, you reserve the most important, most detailed episodes for only your fan community or those who are willing to pay for that knowledge.
You create real-life case studies, financial strategies that only your loyal audience has access to. This is not only a way to create exclusivity but also a way to show respect for the listeners who have always accompanied the author.
When your audience feels like they are getting valuable knowledge, not just free information, they will be more attached to you, and the relationship between you and your listeners will grow deeper.
DRM – A Tool for Creating Great Personalized Experiences
DRM is not only a tool to protect content from copyright infringement, but it is also a way for you to create a personalized experience for each audience. With DRM, you can:
Restrict access: Only special listeners, those who have contributed or subscribed to the service can listen to special episodes. This not only helps protect your rights but also helps you create a deeper connection with your audience.
Protect exclusive content: No one can take away what you have created without your permission. DRM is a shield to protect the precious episodes that you have put your heart and soul into.
Create a More Meaningful Journey with DRM
Imagine a world where every piece of content you create is more than just audio, it’s a journey that connects with listeners who truly care. With DRM, you can take control of that journey, protect your content, and enhance the value of every episode you share.
When you deliver real value to your most valuable listeners, they not only listen, but engage with you on a deeper level. They feel heard, appreciated, and they’re with you every step of the way.
8. Conclusion: The Future of Podcasting – You Could Be the Next Star
In the context of increasingly growing podcasts, not only is creating attractive content important, but managing copyright and protecting your content is also a vital factor. This is where DRM (Digital Rights Management) becomes the optimal solution, helping to completely control the use of content, ensuring that only authorized people can access and enjoy your podcast.
DRM not only protects the rights of creators but also helps to enhance the value of content When your podcast is properly protected, you can not only avoid copyright infringement but also optimize revenue from exclusive content. New technology trends like AI and voice search are opening up golden opportunities in podcast discovery and distribution, and DRM is the “shield” to confidently step into the digital future. If done well, it will not only be a creative channel but also a powerful launch pad for your name, with maximum protection from DRM.
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