Mastery of Low Latency Live Streaming OTT in 2026

Mastery of Low Latency Live Streaming OTT in 2026

by | Sep 10, 2026 | OTT

Key Takeaways:
* The ROI of Speed: A single buffering incident can cause up to 40% of viewers to abandon a stream, making latency optimization a critical business revenue driver, not just an engineering metric.
* Protocol Evolution: Standard HTTP streaming has evolved. We are moving from 30-second delays down to sub-second realms using chunked CMAF and WebRTC.
* The Player Bottleneck: Advanced server architecture is useless if the client-side video player is poorly tuned; default player buffers can inadvertently add up to 6 seconds of unwanted delay.
* Future Standards: Emerging technologies like Media over QUIC (MoQ) and Wi-Fi 7 are poised to redefine the absolute floor of glass-to-glass delivery times.

In our experience working with digital broadcasters, the pursuit of low latency live streaming OTT is no longer a luxury reserved for niche applications; it is the fundamental baseline for modern audience retention. When viewers are watching a highly anticipated sports final or participating in a live virtual auction, a delay of even a few seconds can ruin the experience, leading to spoilers on social media before the goal is even seen on screen. We have witnessed firsthand how bridging the gap between business objectives (viewer retention and monetization) and technical architecture (encoding, packaging, and delivery) transforms standard broadcasting into highly engaging, interactive digital ecosystems.

What is Low Latency Live Streaming OTT?

To truly master this domain, we must first dissect the fundamental difference between glass-to-glass latency and player latency. Glass-to-glass latency represents the total elapsed time from the exact millisecond light hits the camera sensor at the live event to the moment those pixels illuminate the viewer’s screen. Player latency, on the other hand, is the specific portion of that delay intentionally injected by the viewer’s device to build a safety buffer against network fluctuations. Understanding this distinction is crucial because platform operators often blame their content delivery networks (CDNs) for delays, when in reality, the viewer’s local device is simply hoarding video chunks before playback begins.

When we break down the spectrum of latency tiers, the numbers reveal a dramatic evolution in streaming capabilities. Classic broadcast streaming (Linear/FAST channels) typically operates with a 15 to 30-second delay. As we move down the tier list, standard low latency sits between 5 to 15 seconds, which is adequate for concerts or sermons. Near-real-time streaming brings this down to 2 to 5 seconds, an absolute necessity for live sports and watch parties. Finally, ultra-low latency operates under 1 second (essential for auctions and betting), while true real-time latency operates under 200 milliseconds for two-way telehealth and video conferencing.

The business justification for investing in these faster tiers is rooted deeply in viewer behavior and platform monetization. Data indicates that a single buffering issue or noticeable delay behind real-world events can drive up to 40% of viewers to click away from a stream entirely. If your platform relies on ad insertions, subscriptions, or live micro-transactions, losing nearly half your audience due to a sluggish feed is a catastrophic revenue leak. By aligning engineering investments with these harsh business realities, OTT providers can confidently justify the higher compute costs associated with specialized live streaming architectures.

However, we must also address the pervasive “zero-latency” myth that often circulates in high-level marketing meetings. True zero latency is scientifically impossible due to the absolute laws of physics. For instance, the speed of light across a coast-to-coast internet hop in the United States takes approximately 40 milliseconds one-way. This means that an 80-millisecond round-trip is the absolute physical floor before we even account for camera capture, video encoding, network routing, and local device decoding. Setting realistic expectations around a sub-200ms target prevents engineering teams from chasing scientifically impossible goals.

Core Protocols: Evaluating low latency HLS vs DASH and Beyond

For massive audience scaling, the industry heavily relies on HTTP-based streaming, and the debate surrounding low latency HLS vs DASH is central to modern platform design. Historically, standard HLS (HTTP Live Streaming) and MPEG-DASH required players to download entire video segments—often 6 to 10 seconds long—before playback could commence, resulting in massive 30-second delays. The revolutionary shift occurred with the introduction of chunked transfer encoding and the Common Media Application Format (CMAF). By breaking these large segments into tiny, self-contained “chunks” that can be transmitted and played while the rest of the segment is still being encoded, we successfully brought HTTP streaming latency down from 30 seconds into the highly competitive 1 to 3-second range.

Moving backward in the streaming pipeline to the ingest phase (how the video gets from the camera to the server), Secure Reliable Transport (SRT) has emerged as the gold standard for remote production. Developed by Haivision, SRT routinely operates with a latency of just 1 to 2 seconds while providing aggressive packet-loss recovery and AES encryption. In our fieldwork dealing with unstable mobile internet connections at remote sports venues, SRT has consistently outperformed older protocols by dynamically adapting to network jitter, ensuring that a pristine master feed reaches the cloud encoder without dropping frames.

Despite these advancements, we cannot ignore the enduring legacy of RTMP (Real-Time Messaging Protocol). Even though Flash is dead and modern browsers natively reject RTMP playback, it remains the dominant protocol for contribution feeds. Millions of content creators utilizing software like OBS Studio or Wirecast still push RTMP to ingest servers because it reliably offers a 1 to 5-second ingest latency and is universally supported by almost every encoder hardware on the market. The modern workflow, therefore, involves ingesting via RTMP or SRT, and immediately transcoding the feed into Low-Latency HLS or DASH for mass global distribution.

Why WebRTC for OTT live broadcasting is the Future of Interactivity

When the business requirement shifts from passive viewing to hyper-interactivity, HTTP-based protocols simply cannot keep up, which is why WebRTC for OTT live broadcasting has become an absolute necessity. WebRTC (Web Real-Time Communication) routinely achieves sub-500ms latency because it fundamentally bypasses traditional TCP web architecture, utilizing UDP (User Datagram Protocol) to stream data directly between peers or through specialized servers without waiting for packet acknowledgments. This lightning-fast delivery is the only way to successfully host live sports betting, real-time virtual auctions, and interactive telehealth sessions where a two-second delay could mean losing a financial bid or missing a critical medical cue.

To scale WebRTC successfully, engineers must deeply understand the underlying server topologies: P2P (Peer-to-Peer), MCU (Multipoint Control Unit), and SFU (Selective Forwarding Unit). While P2P works beautifully for a 1-on-1 video call, it completely collapses under the weight of audience scale because the broadcaster’s upload bandwidth is consumed by every single viewer. In 2026, the SFU is the undisputed default for scaling interactive streams. An SFU acts as an intelligent traffic router; it takes one incoming stream from the broadcaster and efficiently routes it to hundreds of participants without burning massive server CPU for transcoding, allowing interactive rooms to comfortably scale up to 500 concurrent participants.

For massive events that require both interactivity for a select group and massive scale for the general public, top-tier broadcasters are adopting a sophisticated hybrid approach. We often design systems where the “VIP” layer—such as event hosts, live commentators, and select interactive audience members—communicates via a real-time WebRTC room. Simultaneously, that composite WebRTC feed is captured and handed off to a Low-Latency HLS packager to be fanned out to millions of passive viewers. This gives the core participants zero perceptible delay, while the mass audience enjoys a stable 3-second feed at a fraction of the CDN cost.

Designing an ultra-low latency streaming architecture

Building an ultra-low latency streaming architecture requires a forensic examination of the “latency budget”—the exact number of milliseconds spent at every single stage of the video pipeline. Let us look at the raw data: a standard workflow might spend 20 to 1,000ms on capture and encoding, 200 to 6,000ms on packaging, 20 to 300ms traversing the network to the CDN, 50 to 500ms during CDN fan-out, a massive 20 to 30,000ms sitting in the player buffer, and finally 10 to 60ms decoding on the screen. To achieve near-real-time streaming, architects must ruthlessly shave milliseconds off each of these six pillars, realizing that a bottleneck in just one area destroys the entire glass-to-glass target.

The choice of video codec plays a deeply complex role in this latency budget, often presenting a fierce trade-off between bandwidth savings and compute time. For example, High-Efficiency Video Coding (HEVC/H.265) cuts video bitrates by 40% to 50% compared to the older H.264 standard, which drastically speeds up network transit times. However, HEVC requires roughly twice the compute power to encode. Taking it a step further, the AV1 codec cuts bitrates by an astonishing 48% to 50% (as measured by Netflix), but it demands up to four times more software encode processing. If your origin server lacks dedicated hardware acceleration for AV1, the time spent encoding the video will completely negate the time saved during network delivery.

To combat processing delays, modern infrastructures rely heavily on Edge packaging. Instead of sending a single, massive master stream to a centralized cloud server in Virginia for packaging and then routing it to viewers in Tokyo, we push the packaging logic to the extreme edges of the network. Utilizing serverless technologies like Cloudflare Workers or AWS Lambda@Edge, the raw feed is ingested, wrapped into CMAF chunks, and packaged geographically closest to the viewer. This highly distributed architecture is the secret to keeping global p95 latency (the latency experienced by 95% of your users) consistently under the 2-second mark.

reducing latency in live video streaming via CDNs

The cornerstone of reducing latency in live video streaming at scale relies heavily on the strategic deployment and configuration of Video Content Delivery Networks (CDNs). A Video CDN acts as a massive global caching layer; instead of a million viewers asking your single origin server for the live video feed, they ask the CDN edge server physically located in their own city. This edge caching completely prevents origin server overload and drastically cuts down network transit time. When chunks are cached locally, the “last mile” delivery to the viewer’s router is executed in mere milliseconds, maintaining the integrity of the live feed.

Relying on a single CDN is highly risky for premium OTT broadcasters. During massive audience spikes—such as the final minutes of a World Cup match—individual network nodes can easily become congested, causing micro-stutters and latency spikes. This is where active Multi-CDN strategies come into play. By employing intelligent, real-time traffic routing, the streaming platform monitors the specific performance and buffer rates of various CDNs (like Akamai, Fastly, and CloudFront) on a viewer-by-viewer basis. If CDN A begins to experience congestion in London, the system autonomously and instantly routes all new London-based viewers to CDN B, preserving the low latency experience without human intervention.

Furthermore, we must implement strict origin shielding. In a low-latency environment using chunked transfer encoding, millions of tiny HTTP requests are generated every second. If a new CDN edge node spins up and does not have the latest chunk cached, it will request it from the origin. Without a shield, a sudden surge in audience numbers could result in a “thundering herd” of requests hitting the master origin server simultaneously, causing a total stream collapse. An origin shield acts as a massive shock absorber—a mid-tier caching layer that aggregates all requests from edge nodes into a single origin request, keeping the master encoder running flawlessly at sub-second speeds.

Actionable end-to-end latency optimization for live video

One of the most glaring gaps we observe in the streaming industry is the disconnect between server engineers and client-side developers, which makes end-to-end latency optimization for live video incredibly difficult. You can build the fastest CMAF pipeline in the world, but a naive video player will destroy it. For instance, the default settings on popular open-source players like HLS.js are aggressively tuned for stability, not speed. A default player reading a perfectly optimized 2-second LL-HLS feed will intentionally wait to download three full segments before rendering a single frame, forcing a 6 to 10-second delay. Tuning the player’s chunk size (down to 200ms) and live sync duration (target buffer of 0.9 to 1.2 seconds) is absolutely mandatory.

Equally important is the alignment of your Adaptive Bitrate (ABR) encoding ladders. Viewers constantly experience bandwidth fluctuations, moving from 5G cellular to localized Wi-Fi. If your encode ladder is not perfectly aligned with identical Keyframe intervals (typically every 1 to 2 seconds), the player cannot seamlessly switch from a 1080p feed to a 480p feed. When keyframes are misaligned, the player is forced to pause, flush its existing buffer, and download a new segment from scratch. This single event causes a jarring buffering wheel and permanently injects an additional 3 to 5 seconds of latency into that specific viewer’s session.

To truly maintain these systems, platforms must conduct rigorous network auditing, which forms the basis of best practices for real-time OTT streaming. Operators must stop looking at “average” latency metrics, as averages heavily mask disastrous viewer experiences. Instead, engineering teams must monitor p95 and p99 latency metrics (the worst 5% and 1% of viewer experiences). Tail-end variances—where a small pocket of users experiences 15-second delays on a 2-second feed—are exactly what cause mass viewer churn and negative app store reviews. Continuous end-to-end monitoring ensures that latency drift is caught and rectified at the player side before the viewer hits the exit button.

Top scalable low latency streaming solutions on the Market

For brands looking to launch rapidly, choosing fully managed enterprise OTT platforms is often the most financially sound route. We highly recommend leveraging scalable low latency streaming solutions like OTTEngine, Muvi Live, or Dacast. OTTEngine, for instance, is purpose-built to handle the heavy lifting of multi-CDN routing, edge packaging, and player tuning right out of the box. By utilizing a platform like OTTEngine, media brands can launch interactive sports broadcasts or live commerce events in weeks rather than months, completely bypassing the grueling process of hiring bespoke engineering teams to manually configure WebRTC topologies and CMAF chunks.

For organizations with deep internal development resources building custom applications, specialized developer and engineering tools provide granular control over the latency budget. Platforms such as Wowza, Red5 Pro, and Dolby Millicast offer powerful SDKs and server infrastructures specifically designed for sub-second streaming. Red5 Pro is particularly renowned for its ability to autoscale WebRTC clusters across various cloud providers (AWS, Google Cloud, Azure), allowing developers to build interactive fan-wall experiences that dynamically scale up to millions of concurrent connections without breaking the 500ms barrier.

Ultimately, brands must navigate the complex “Build vs. Buy” decision. A key factor in this checklist should be raw infrastructure and delivery costs. While building a custom WebRTC solution gives you absolute architectural freedom, the software compute costs for transcoding AV1 and the per-gigabyte egress costs from public clouds can quickly bankrupt a project. Conversely, utilizing a white-label SaaS like OTTEngine often provides predictable, bundled hourly CDN costs per viewer, offering a clear and tangible ROI framework for Chief Financial Officers who need to map latency improvements directly to subscription revenues.

Media executives reviewing streaming architecture and cost analytics dashboards
Media executives reviewing streaming architecture and cost analytics dashboards

The Future of OTT: 5G, Wi-Fi 7, and Media over QUIC (MoQ)

Looking strictly at the horizon, network innovations are radically altering the “last mile” delivery bottlenecks. The widespread rollout of Private 5G networks in stadiums and Wi-Fi 7 in smart homes is drastically reducing localized packet loss and network jitter. Wi-Fi 7, with its Multi-Link Operation (MLO) capabilities, allows a smart TV to simultaneously receive video data over multiple frequency bands (2.4 GHz, 5 GHz, and 6 GHz). This means that even if someone starts downloading a massive file on the same home network, the live streaming feed will dynamically route around the congestion, preserving the ultra-low latency buffer without a single dropped frame.

Perhaps the most exciting paradigm shift on the horizon is the emergence of Media over QUIC (MoQ) and WebTransport. While WebRTC rules the sub-second space today, it is notoriously difficult to cache at the edge. MoQ is positioned as the next massive global standard, allowing publish/subscribe media delivery over HTTP/3. By utilizing the underlying QUIC protocol, MoQ provides multiplexed, secure, and rapid transport that can theoretically combine the sub-second speed of WebRTC with the massive CDN scalability and caching capabilities of HLS. We are aggressively watching MoQ, as it has the potential to completely replace older transport methods by 2028.

Finally, the integration of inline Artificial Intelligence is beginning to fit neatly inside these microscopic latency budgets. Historically, adding real-time translation, closed captioning, or video super-resolution required delaying the feed by several seconds to give cloud servers time to process the AI models. Today, hardware-accelerated Edge AI and Neural Processing Units (NPUs) built directly into modern viewing devices allow broadcasters to send lightweight, low-resolution streams at lightning speeds, while the viewer’s local device utilizes AI to intelligently upscale the video to 4K and generate real-time captions locally, effectively bypassing the cloud latency penalty entirely.

Frequently Asked Questions

What is the difference between standard and low latency in OTT streaming?
Standard latency prioritizes absolute video stability and maximum resolution by intentionally delaying a live broadcast by 15 to 30 seconds. This large buffer ensures smooth playback even on terrible internet connections. Low latency significantly reduces this gap to 2 to 5 seconds by utilizing chunked media formats. This near-real-time viewing tier is heavily suited for live sports, gaming, and interactive chats where viewers need to react to moments as they happen.

How do you achieve zero-latency live streaming?
From a strictly scientific standpoint, true “zero latency” is impossible due to the physical distance data must travel and the time required for glass-to-glass processing. However, broadcasters can achieve ultra-low latency of under 500 milliseconds by utilizing UDP-based protocols like WebRTC. To the human eye and brain, a 500ms delay is largely imperceptible, creating a flawless illusion of true real-time communication.

Which is better for live streaming: WebRTC or LL-HLS?
The choice depends entirely on your business use case and audience scale. WebRTC is vastly superior for highly interactive, sub-second streams such as live auctions, telehealth, or two-way video conferencing. However, WebRTC is difficult and expensive to scale to millions. LL-HLS (Low-Latency HLS) is better for broadcasting to massive, passive audiences (like the Super Bowl or a global concert) where a 2 to 5-second delay is perfectly acceptable in exchange for immense CDN scalability and lower compute costs.

Why does latency spike during a live OTT broadcast?
Latency spikes are rarely caused by a single point of failure. They are typically triggered by untuned client-side player buffers reacting poorly to network dips, “last mile” Wi-Fi congestion on the viewer’s end, or origin server overload when millions of requests hit the system simultaneously. Employing a multi-CDN strategy paired with aggressive origin shielding is the most effective architectural defense against these mid-stream latency spikes.

How does video codec choice (HEVC, AV1) affect live streaming latency?
Advanced codecs drastically alter the latency budget equation. Codecs like HEVC and AV1 reduce the final file size (bitrate) by roughly 40% to 50% compared to the older H.264 standard, which greatly accelerates network delivery speed. However, they are incredibly complex and require significantly more hardware processing power to encode in real-time. If a broadcaster’s ingest servers lack proper hardware acceleration, the time spent encoding these advanced codecs will inadvertently add massive latency right at the beginning of the workflow.

Mastering the intricacies of low latency live streaming OTT requires a holistic, deeply integrated approach from the camera lens all the way to the viewer’s screen. By aligning the right protocols, utilizing scalable platforms like OTTEngine, and meticulously tuning the final playback experience, modern broadcasters can deliver flawless, interactive realities that captivate audiences worldwide.

Sigma OTT named among Hà Nội’s major industrial products in 2024

Sigma OTT named among Hà Nội’s major industrial products in 2024

by | Dec 25, 2024 | News, OTT, Về Chúng Tôi

The Hà Nội People’s Committee honored 36 major industrial products, including the Sigma OTT ecosystem by Thủ Đô Multimedia, as one of three recognised digital technology products.

The Hà Nội People’s Committee has held a ceremony honouring 36 major industrial products, including the Sigma ecosystem by Thủ Đô Multimedia, which was recognised as one of three major high-tech digital products from the capital city. This accolade highlights the significant impact of Sigma on the development of Việt Nam’s digital media landscape.

The Role of Hà Nội’s Major Industrial Products Programme in Supporting Sigma OTT

The major industrial products programme aims to promote high-quality industrial goods from Hà Nội-based enterprises, helping them enhance market competitiveness through cooperation and promotional support. Sigma OTT, as a recognised product, benefits from this initiative by gaining broader exposure and enhanced credibility.

In 2024, the selected products, including Sigma, will receive advertising across Hà Nội’s media platforms and have priority access to trade promotion programmes. This recognition encourages businesses to produce high-value goods and improve their efficiency and market integration. Hà Nội’s major industrial enterprises generate nearly VNĐ200 trillion annually, contributing 35 per cent of the city’s industrial output. Sigma OTT’s inclusion underscores its pivotal role in driving innovation and growth.

Sigma OTT: A Milestone in Việt Nam’s Digital Media Revolution

Sigma Ecosystem, developed by Thủ Đô Multimedia in 2018, has become a significant name in Việt Nam’s digital media sector. It offers a comprehensive ecosystem for distributing multimedia content, eliminating the need for multiple foreign solutions and reducing costs for content distributors. This innovative platform supports industries such as television, online education, and healthcare, making it a versatile solution in the digital age.

The Sigma OTT ecosystem streamlines content delivery, enabling seamless integration with existing infrastructures. By offering features tailored to industry-specific needs, Sigma empowers content creators and distributors to maximise efficiency and revenue.

Representative of Thủ Đô Multimedia (centre) received the award. Photo courtesy of the firm
Representative of Thủ Đô Multimedia (centre) received the award. Photo courtesy of the firm

Innovative Features Driving Industry Standards

One of Sigma OTT’s key innovations is the Sigma Multi-DRM digital content security solution, which was globally recognised in 2020. This cutting-edge technology addresses critical issues like copyright infringement and content protection for TV and internet streaming. By ensuring robust digital rights management, Sigma provides unmatched security for valuable multimedia assets.

Beyond its security features, Sigma also incorporates advanced analytics, offering insights into user behaviour and engagement. This data-driven approach allows businesses to tailor their content strategies and optimise viewer experiences. These features have positioned Sigma as a leader in the digital content distribution sector.

Global Expansion and Recognition

The international success of Sigma highlights its growing influence in the global digital media market. With clients in Thailand, the US, and India, Sigma has demonstrated its ability to adapt to diverse market needs while maintaining high standards of performance and reliability.

Sigma OTT Go Global
Sigma OTT Go Global

CEO Nguyễn Ngọc Hân noted that Sigma OTT’s global recognition has helped Thủ Đô Multimedia build a strong reputation. “This achievement motivates our team to continue creating leading IT solutions and positioning Việt Nam on the global digital technology map,” he said. Sigma OTT’s success not only elevates Thủ Đô Multimedia but also showcases Việt Nam’s capacity to compete in the international arena.

See details at: en.nhandan.vn

Looking ahead, Thủ Đô Multimedia aims to further innovate and strengthen its position in the digital technology space. Sigma will continue to evolve with new features and capabilities, addressing emerging challenges in content distribution and security. The company is committed to contributing to Việt Nam’s technology sector while expanding Sigma OTT’s global reach.

Sigma OTT with AI Technology
Sigma OTT with AI Technology

By collaborating with industry leaders and participating in international events, it seeks to foster innovation and set new benchmarks in the digital media industry. This forward-thinking approach ensures that Sigma OTT remains at the forefront of technological advancements, paving the way for future successes.

Read more: Thu Do Multimedia Korea Vietnam Content Forum

Sigma OTT’s Impact on the Digital Ecosystem

Sigma not only enhances content distribution but also creates opportunities for partnerships across industries. By providing a reliable and scalable solution, it enables businesses to focus on creating quality content while minimising operational challenges. This impact extends beyond entertainment to sectors such as education and healthcare, where Sigma OTT’s robust platform facilitates seamless communication and learning experiences.

In conclusion, Sigma OTT’s recognition as one of Hà Nội’s major industrial products reflects its transformative impact on Việt Nam’s digital landscape. With continued innovation and global expansion, Sigma is poised to remain a cornerstone of digital content distribution for years to come.

See details at: bizhub.vn

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4 New Trends In Digital Television Industry That You Can’t Miss

4 New Trends In Digital Television Industry That You Can’t Miss

by | Oct 29, 2024 | OTT, DRM, News, Sigma DRM, SSAI

The digital television industry is growing and changing rapidly. If you are interested in the growth of digital television, let’s explore 4 new development trends in the global digital television industry with Thu Do Multimedia!

The Importance of Digital Television in the Age of Technology

Digital television is playing an increasingly important role in the context of rapidly developing technology, especially in the digital era. The transition from analog television to digital television not only brings many technical benefits but also changes the way television content is produced, distributed and consumed.

High resolution, sharp images and vivid sound have enhanced the viewer experience, especially with content such as sports, movies and entertainment programs. This meets the increasing demand of consumers for quality and diversity in entertainment content.

Definition and Benefits of Digital Television

Digital Television (DTV) uses digital signals to transmit and receive images and sound, providing higher quality than analog television.

It allows for the transmission of multiple channels in the same frequency band, saving spectrum space and providing new services such as multiplexing, electronic program guides (EPGs), and additional languages.

Multi-Platform Television Trends

The development of technology has promoted the multi-platform television model, allowing content to be accessed through many different devices such as mobile phones, tablets, and smart TVs. This model not only helps viewers watch content on demand but also creates opportunities for content producers to interact with viewers more effectively.

Convenience: Viewers can watch their favorite shows anytime and anywhere.


Interaction: Platforms like Facebook and YouTube allow audiences to interact directly with content, helping to build a loyal audience.

Digital Television Trends that have been growing in recent years and will continue to “break the ice” in the near future

1. Growth of OTT Television

    The over-the-top market size is estimated to reach USD 0.58 trillion in 2024 and is expected to reach USD 1.99 trillion by 2029, growing at a CAGR of 28.19% during the forecast period (2024-2029).

    Over-the-top OTT Market Analysis

    Over the top (OTT) is a film and television content platform that is delivered over a high-speed internet connection instead of a cable or satellite provider-based platform.

    The adoption of OTT has significantly supported the video, music, podcast and audio streaming categories. The increased adoption can be attributed to its narrow genre selection, packaging flexibility, wider device availability, internet penetration and lower costs.

    Growth of OTT Television
    OTT software growing at a CAGR of 28.19% during the forecast period (2024-2029)

    Mordor Intelligence report, The constant shift towards commoditization of sports and entertainment services, along with competition from OTT providers, is expected to drive the OTT industry forward. Traditionally, sports and entertainment channels have been subscribed to cable and satellite TV. However, the development of OTT platforms is disrupting this model by providing a variety of sporting events, live broadcasts, and entertainment content directly to consumers.

    The growth of smart devices and the development of the internet are the main factors driving the growth of OTT platforms. The penetration of smartphones, tablets, and smart TVs has brought more avenues to access OTT. These devices connect to the internet, allowing customers to watch their favorite movies and music easily.

    Moreover, the availability of high-speed internet connections along with 4G/5G broadband mobile networks provide a smooth experience for customers when accessing OTT platforms.

    The combination of smart devices and high-speed internet also helps increase convenience and personalization for users. OTT platforms will recommend and analyze user data to make suggestions about different movie playlists, singers, trends, etc. for each person.

    These factors have promoted the development of OTT, attracting many subscribers and boosting revenue from subscription fees and advertising. Therefore, television companies and television stations have realized the importance of OTT and launched their own streaming services or cooperated with existing OTT platforms to develop in this open industry.

    Along with development, there are always problems to solve

    Online video piracy is an important issue affecting the OTT market. Piracy is the theft of digital content and its illegal distribution and consumption on the internet. This problem directly affects the revenue of production enterprises and official distributors. The revenue loss is huge. It undermines the business models of OTT providers, who rely on subscription fees or advertising revenue to stay in business.

    2. Real-Time Interaction Trends in Digital Television

    In digital television, real-time interactivity is becoming an important trend. Modern platforms allow audiences to directly participate in the program through activities such as voting, discussion and sharing opinions on social media channels or related applications.

    Real Time Interaction Trends
    Real-time interactivity is becoming an important trend

    For example, reality TV shows such as “The Voice” or major sporting events often integrate online voting features, allowing viewers to participate in deciding the results or interact with the host.

    The impact of this trend on the viewer experience is very positive, as it creates a sense of connection and direct participation in the content they are watching. Interactivity helps make TV content more engaging, while also providing a sense of intimacy and personalization, making the audience feel like they are part of the program, rather than just passive observers.

    Specific Figures on the Increase in Viewership in Interactive Television Programs

    Audience Growth

    The programs “Happy Lunch” on VTV6 and “Healthy Living Every Day” on VTV2 have recorded a significant increase in the number of viewers participating in interactions, showing the appeal of these programs to the public.

    Popular interactive features

    Features such as Time Shift and content storage allow viewers to not miss their favorite programs, thereby increasing audience participation. For example, Viettel TV service allows users to store content for 7 days and rewind 2 hours before.

    Audience participation increases

    Globally, many TV channels such as BBC, CNN, and NBC have also applied the interactive TV model through mobile applications and online platforms, allowing viewers to participate in polls, votes, and discussions on hot issues.

    Demand for high quality

    Today’s audiences not only want to watch but also want to interact with content. This leads to producers having to invest in richer and more diverse content to meet this demand.

    In short, the increase in viewers of interactive TV programs not only reflects changes in content consumption habits but also shows that audiences increasingly want to participate and influence the content they watch. The above statistics prove that interactive TV is becoming an important trend in the modern media industry.

    OTT Applications Integrating with SmartTVs to Increase Interaction

    In the context of increasingly developing digital TV, many OTT (Over-The-Top) applications have been integrated into SmartTVs to enhance user experience and increase high interactivity.

    1. VTV Plus
      This application allows users to connect to the Internet to watch a variety of high-quality copyrighted TV content. VTV Plus supports multi-screen interaction, allowing viewers to participate in activities such as voting and sending feedback directly during programs.
    2. FPT Play
      FPT Play not only provides live TV channels but also allows users to review broadcast programs. The application integrates many interactive features, including commenting and sharing content on social networks.
    3. Netflix
      Although primarily a video-on-demand service, Netflix also offers interactive programs such as “Bandersnatch”, where viewers can choose the direction of the story. This creates a unique and personalized experience for the audience.
    4. YouTube
      The platform allows users to watch videos and participate in livestreams with the ability to comment directly. YouTube also integrates the Super Chat feature, allowing viewers to send paid messages during live broadcasts.

    The real-time interaction in digital television feature has been widely applied in domestic and foreign television platforms. However, in the future, this feature will be further upgraded, bringing a more “classy” interaction to viewers.

    3. Blockchain Technology in Digital Television Copyright Protection

    Along with the development of the OTT platform is the increasing problem of copyright infringement. Therefore, DRM service providers always enhance the strongest copyright protection feature for producers.

    Blockchain Technology in Digital Television Copyright Protection
    Blockchain is expected to increase to 163.83 billion USD in 2029

    New discovery, Blockchain technology has emerged as an effective solution to protect content copyright in the digital television field.

    According to a report by Grand View Research, the global blockchain market reached 5.92 billion USD in 2021 and is expected to increase to 163.83 billion USD in 2029. This growth reflects the potential for widespread application of blockchain technology in many fields, including television.

    Mr. Han said: “If you don’t know about the Internet, you are standing outside the current situation. However, in about 10 years, if you don’t know about blockchain, we will be like people who have not used the Internet for the past 20 years”.

    How Blockchain Can Prevent Digital TV Piracy

    Content Authentication and Protection

    Blockchain allows for the recording of information about the author, creation date, publication date, and ownership of digital television content. This helps authenticate the integrity of the content and prevent unauthorized changes after broadcasting, thereby protecting the rights of producers and authors.

    Ownership Management

    With blockchain, managers can easily manage intellectual property rights on a distributed database. Allowing for secure, transparent storage and limiting copyright disputes.

    Creating NFTs for Exclusive Content

    Blockchain technology also allows for the creation of non-fungible tokens (NFTs) to represent television works. Each NFT will ensure the uniqueness of the work, helping to protect intellectual property rights and prevent unauthorized copying. Producers can issue NFTs as “tickets” for online events or exclusive content, creating a new business model.

    Blockchain technology offers many benefits in protecting digital television copyright, from content authentication to ownership management and transaction automation. With the continuous development of this technology, it promises to become an important tool in protecting intellectual property in the television industry in the future.

    Read more: Thu Do Multimedia speaks about Blockchain technology

    4. Personalizing Customer Experience on Digital Television Platforms

    Artificial intelligence (AI) technology is increasingly being chosen and widely applied in digital television. Bringing many benefits, performance and breakthrough new features in the future.

    Inevitable trend

    According to Master Nguyen Truong Giang, Director of the Television Technical Center, the application of AI in digital television is not only feasible but also an inevitable trend. AI can be applied in all stages from content ideation to program production techniques.

    Improving content quality – Automation

    AI helps automate many tasks in content production, such as converting speech to text, automatically creating metadata, and analyzing big data. This not only saves time but also improves accuracy in the production process.

    Analyzing user data – Audience and content
    AI supports the collection and analysis of user behavior data on platforms such as VTVGo and VTV.vn. This helps producers better understand audience preferences, thereby developing more appropriate and effective content.

    Creating virtual MCs

    image 18

    Vietnam Television has applied AI to create virtual MCs, simulating the intonation, voice and expression of real editors. This helps save time and costs in program production.

    Many major TV stations in the world such as in the US, India, and Korea have started using AI MCs for their programs since 2022, showing the popularity of this technology globally.


    The application of AI in television is expected to continue to grow strongly in the coming years, with the ability to improve user experience and increase production efficiency.

    Leading the digital television trend – Thu Do Multimedia

    The above 4 future development trends of the digital television industry are trends that have been and are being strongly applied in 2024, but are still predicted to continue to grow and make further breakthroughs in the future 2025 – 2029.

    Foreseeing these trends, Thu Do Multimedia has pioneered in technology and led the trend to have smart solutions to support digital content production businesses to develop strongly when applied to businesses and organizations.

    Comprehensive OTT solution for digital television

    We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:

    Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences

    High security with Sigma DRM: Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.

    Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.

    User interaction with Sigma Interactive: helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.

    Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.

    Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.

    Details about Sigma DRM applying Blockchain in the digital television industry

    According to Mr. Han – CEO of Thu Do Multimedia, by combining Sigma DRM to protect copyright and blockchain – helping to instantly record the remuneration of parties involved in creating works, it will help solve the painful problem of copyright infringement and transparency of remuneration in the online environment.

    image 19
    Mr.Han told about Blockchain trends in digital television

    Copyright infringement in the digital environment (digital television) often occurs because these are intangible goods that are characterized by being cross-border and easy to share. Therefore, it is very easy to create a copy with unchanged content quality through peer-to-peer sharing with zero marginal cost.

    “Content creators and publishers have almost no control over how their products are shared online,” said Mr. Han.

    According to the CEO of Thu Do Multimedia, with the application of blockchain, each time digital content is shared, it will be recorded by the system. The use of content is done by smart contracts with a certain network fee, so the marginal cost will increase.

    Blockchain technology will not only be applied to copyright protection of television but also music content, electronic publications or more broadly, all industries related to creativity.

    Digital content copyright protection: Sigma DRM is designed to protect copyright for television services and digital content. This solution has been certified to meet international security standards of Cartesian and is applied to many television services in Vietnam such as VTVcab On, TV360, Gojapan, and Nexta.


    Violation Detection: Sigma DRM uses AI technology to detect and warn of device tampering or security vulnerability exploitation within 1/1000 of a second, helping to protect content quickly and effectively

    “Blockchain can also create new business models by allowing users to transfer or charge for copyrighted content they own after using it. This is completely possible when Thu Do Multimedia’s Sigma DRM digital content copyright protection solution is integrated with blockchain technology,” said Mr. Han.

    Previously, Thu Do Multimedia has also successfully applied blockchain to Fado Go – an e-commerce platform co-founded by this company. In the case of Fado.vn, blockchain is applied to accumulate points (Loyalty Points) for customers and record the frequency of using the utilities to buy and transport goods from Fado. Customers will have complete peace of mind, because Blockchain will help prevent anyone from illegally using their reward points other than them.

    Multi-dimensional – multi-platform interaction with Sigma Interactive

    Sigma Interactive, part of the OTT solution ecosystem of Thu Do Multimedia, is a powerful tool that helps enhance multi-dimensional and multi-platform interaction between content producers and audiences. This solution not only enhances user experience but also expands the accessibility of digital content on different devices.

    This is a new trend in digital television, we have a prominent feature compared to competitors which is a diverse interaction model. Regardless of what content producer or publisher you are, we can easily meet this feature for your business. Whether it is sports, movies, online learning, etc., Sigma Interactive can be easily integrated into the system.

    Thu Do Multimedia’s experts have extensive experience in developing interactive applications, helping to ensure product quality and their popularity with end users.

    Conclusion:

    The digital television industry is changing dramatically thanks to four leading trends: OTT, Blockchain, interactive television, and artificial intelligence (AI). The application of these technologies not only helps businesses optimize user experience but also enhances security, personalizes content, and develops more effective advertising methods.

    Thu Do Multimedia, with a comprehensive OTT solution set such as Sigma DRM and Sigma Interactive, is a reputable partner supporting businesses in the digital television industry to constantly innovate and develop. By combining these advanced solutions, businesses will be able to meet market needs and expand their reach in the future.

    Contact us today to get your questions answered.

    Contact Now

    Video Industry Trends and Technologies to Follow for 2025

    Video Industry Trends and Technologies to Follow for 2025

    by | Oct 18, 2024 | DRM, AI News, News, OTT, Sigma DRM

    The video industry is undergoing a period of rapid transformation, driven by technological advancements and viewer preferences. Businesses are increasingly turning to video content to convey their messages. Join Thu Do Multimedia to update the latest video production trends and technologies in 2025!

    Video Industry Market Size and Trends

    The video industry market size reached US$70.40 billion in 2022 and is expected to grow at a strong compound annual growth rate (CAGR) of up to 33.5% from 2023 to 2030. The video production industry is undergoing significant transformation, with the explosion of new technologies and changes in consumer behavior.

    Especially with the development of online platforms such as Netflix, Amazon Prime, Disney+ and Youtube. This trend is driven by the increasing demand of consumers for video on demand. For example, Netflix has expanded its original content production, investing heavily in creating unique shows and movies to attract subscribers worldwide.

    With the rise of mobile, video formats have also changed, focusing more on vertical video formats, suitable for the size of the phone because consumers often use phones more than devices such as desktops, tablets, etc. Videos on Tiktok and Instagram reels, Youtube reels have become popular among users, driving the demand for short-form content creation, and becoming a dominant player in the social media landscape.

    User-generated content is more valuable to brands. Companies encourage customers to create their own videos, more personal experiences and share content related to their products.

    According to Horizon report, Global video production market 2023 – 2030, highlights

    develop video industry 2018 2030
    • The global video production market generated a revenue of USD 98,987.9 million in 2023 and is expected to reach USD 746,876.7 million by 2030.
    • The market is expected to grow at a CAGR (2024 – 2030) of 33.5% by 2030.
    • In terms of segment, fantasy & science fiction accounted for a revenue of USD 27,526.4 million in 2023.
    • Fantasy & Science Fiction is the most lucrative genre segment registering the fastest growth during the forecast period.
    • In terms of region, North America was the largest revenue generating market in 2023.
    • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

    Based on the report on the future trends of the video industry, it shows the rapid and ever-increasing growth of video for society and entertainment in the technology era.

    Video genres “dominate” the screen

    What genres are developing in the video industry?

    According to Horizon’s report on the development of video in 2017 – 2030, different film genres are witnessing a remarkable growth in revenue, thanks to the diversification of global audience needs. Action and adventure films will lead in revenue thanks to their ability to attract large audiences from both young and old. Horror and thriller films will also have stable revenue, or science fiction films continue to attract a loyal fan base thanks to technological elements and breakthrough creativity.

    From the genre trends that can continue to develop in the near future, businesses can have an overview to produce films and videos that are suitable for the trends and preferences of global audiences.

    Which countries are the “sharks” in the video industry

    Regional-wise, North America, especially the United States, continues to lead the global video production market thanks to its thriving ecosystem of Hollywood and major tech companies. European countries such as the UK, Germany, and France have also seen significant growth, with a diversification of cultural and local content. In the Asia-Pacific region, China, India, and Japan are emerging countries with strong content production power and regional influence.

    Video trends predicted to grow and explode in 2025

    1. Short-form videos for social networks

    The strong rise of Tik Tok and Instagram Reels, Youtube Reels has affirmed the important role of short-form video content in digital marketing strategies. Videos from 15-60 seconds not only attract attention quickly on high-paced platforms, but also help businesses convey messages in a concise and effective way. This is the reason why short videos have become an indispensable element in the marketing strategies of businesses on social networks.

    noi dung ngan
    Short – term video industry trends

    According to the event, by 2025, short videos will continue to “dominate” the social media landscape. This is a good sign for brands to be more creative in presenting a message that can be summarized into a smooth, easy-to-imagine and “long-remember” video. From product introduction videos, behind-the-scenes videos, promotional programs, short videos are the optimal tool to increase interaction and connect with consumers.

    The challenge for businesses in video production is creativity, smoothness, high quality, expressing authenticity to attract and be consistent with the brand message. The first 3 seconds are not attractive, customers can skip you immediately, businesses need to update algorithms, trends to catch up with the video market.

    A typical example is Duolingo, a famous language learning application. Duolingo has taken advantage of the power of short videos on TikTok to create humorous content, flexibly combining internet culture memes and educational elements. These videos have helped Duolingo not only attract millions of viewers but also become a fun and close brand icon, helping to significantly increase brand recognition in a short time.

    2. AI in video production

    AI in video industry min
    Apply AI to video industry for 2025

    In 2025, artificial intelligence (AI) will play an important role in optimizing the video and film production process. AI helps automate many stages of production, from script writing, shooting planning and post-production editing. From there, it is a “powerful assistant” to help you reduce filming time and costs. If a business wants AI to analyze the script?, can they support or which shooting angles are the best? They can analyze in detail.

    AI is also used strongly in creating special effects and complex CGI. AI technology has the ability to simulate natural phenomena, object movements or create digital characters, bringing realism to every detail, which you may not expect.

    In action scenes that require high precision and safety, AI can support through automatic camera technology and very modern sensor editing systems. For example, AI can automatically recognize and track fast-moving objects, such as racing cars or battle scenes, helping to film complex scenes smoothly and quickly.

    However, modernity always comes with high investment costs, not all organizations and businesses invest in AI in video production, so businesses can consider depending on the situation and expected shooting scenes of their business.

    3. 360 Video for Immersive Experiences

    This is a trend that is gaining traction in 2024 and will continue to “lead the trend” in 2025. Unlike traditional videos, 360-degree videos allow viewers to explore every angle of the scene, creating a sense of life and high interaction. Professional filmmakers are taking advantage of this interactive element to bring new ways to introduce products, locations or events.

    video 360 degree
    Development of VR for 2025

    In commercial video production, 360-degree videos open up a huge opportunity to engage audiences in a whole new way. Imagine potential customers being able to virtually tour your business, or experience an event from multiple perspectives, all with just one click. Industries such as real estate, travel and retail are taking advantage of this trend to introduce spaces and products in an immersive way, helping to increase interaction and attract customers.


    With the development of virtual reality (VR) and augmented reality (AR) technology, 360-degree videos will become an indispensable part of many brands’ marketing strategies. Not only entertaining, this trend also helps create memorable interactive experiences, impressing audiences and driving higher conversion rates.

    4. Interactive content for deeper interaction

    Interactive videos are emerging as an important trend, promising to reshape the future of video advertising. Unlike traditional videos, interactive videos allow video viewers to directly participate in the content through choices, clicking on highlights or answering questions. This increases viewer interaction with businesses, businesses can easily grasp user trends and serve customers better.

    Interactive videos are especially effective in brand storytelling, where viewers can interact with the storyline, make decisions or navigate through different content sections. Film producers can take advantage of this video trend by surveying and asking viewers for their opinions on the scenes or endings they expect to see in order to achieve high ratings.

    By 2025, more and more businesses will adopt interactive video to create personalized, engaging experiences that inspire action from consumers.

    The future of video production will dramatically change the way businesses craft messages and deliver them to viewers. From AI-driven automation to immersive 360-degree videos and interactive content, it will change the way brands create and share stories.

    Copyright issues in video production: High cost, but high risk of theft

    In today’s digital age, video production is becoming an important marketing strategy for businesses. However, one of the biggest challenges that video producers are facing is copyright and copyright protection of video content.

    Videos industry, especially professional videos with high investment levels, require large costs for filming, editing, acting and even advertising. However, when these videos are released on digital platforms, the risk of content theft without copyright protection becomes more common than ever.

    A typical example is movies on online movie platforms such as Netflix, K+, Disney+, etc. Even though the copyright of the movie has been purchased, it is still stolen by pirated movie websites and posted for free on those pirated websites. This greatly affects the revenue and reputation of movie producers and distributors. Pirated websites show movies but insert a lot of commercial advertisements from parties such as cockfighting, gambling, etc., which negatively affect viewers’ perception and pose a great potential risk to social trends.

    The cost of producing a professional video is not small. According to a report, a short promotional video can cost from several thousand to hundreds of dollars depending on the scale and requirements of the project. However, if copyright is not strictly protected, they can easily be stolen and spread on online channels.

    Join hands to defeat the “pandemic”

    The “pandemic” of pirated movies, the consciousness of “free viewing” has spread and burned many film and video production businesses. Therefore, applying strong copyright protection measures such as Sigma DRM is extremely important. This technology helps businesses control access and distribution of their content, thereby protecting intellectual property rights and maximizing the value of the video content they produce.

    Copyright protection will continue to be a vital element for businesses in the video industry. Investing in Sigma DRM copyright and security technology will certainly help businesses escape the “black hole of pirated movies” and allow businesses to be more confident in developing high-quality, creative and unique content without worrying about “lurking thieves” and “hunting robbers”.

    Sigma Multi DRM – A “vaccine” against the piracy epidemic in the video industry

    DRM is a digital rights management technology that helps control and prevent unauthorized access to digital content. Sigma Multi DRM is the most advanced solution today in preventing copying and distributing pirated videos. This technology works by encrypting digital content and restricting user access, allowing only those who have been legally licensed to access and view the content.

    The highlight of Sigma Multi DRM is the ability to integrate with many different streaming platforms, from services such as Netflix, Amazon Prime to internal systems of businesses. This helps protect video content from being copied, even when it has been released on legal distribution channels. With comprehensive protection capabilities, Sigma Multi DRM becomes one of the leading solutions to prevent copyright infringement.

    Sigma Multi DRM solution has achieved the world’s leading Cartesian certification for the first strong digital copyright protection with 3 layers of security.

    Sigma- Multi- DRM-dat-chung-chi-Catersian
    Sigma- Multi- DRM- Catersian certificate

    Sigma Multi DRM is not a steel “wall” that no one can penetrate, but it is a “key” that its owner can allow to open and close the “gate” to manage the rights of who can enter and who cannot enter the “territory” of the video.

    Protecting Producers’ Videos

    For video producers, protecting intellectual property rights is extremely important. From production to distribution, their content is always at risk of being stolen and illegally distributed, greatly affecting revenue and brand. Sigma DRM helps producers protect their film content from the moment it is completed, by encrypting data and strictly controlling access rights.

    In addition, Sigma Multi DRM technology also allows producers to track content usage history, helping to promptly detect copyright infringement cases. This not only helps protect the financial interests of businesses but also ensures transparency in the release and distribution of digital content.

    DRM AI 1 min
    Sigma DRM – Management video in video industry

    Protecting Distributors’ Videos

    In addition to protecting producer videos, Sigma Multi DRM is also a powerful solution that helps video distributors maintain control of content on streaming platforms and distribution channels. In today’s digital environment, once a video has been released to the public, it is extremely difficult to maintain ownership and control of the content. Pirated videos are easily copied and illegally distributed across multiple unofficial channels.

    With Sigma Multi DRM, publishers can protect their content from piracy even after it has been released to the public. By encrypting and restricting access by geographic region, device, or broadcast platform, Sigma DRM ensures that only viewers who have paid or have the legal right to access and use the video content. This helps protect revenue and maintain fairness in the online movie market.

    Online course videos are stolen

    The video industry does not simply include movies or television, but also refers to videos of online courses or influencers. A typical example is famous lecturers who attract students to register for their courses but are pirated by hackers, selling those pirated courses at much cheaper prices. Courses that synthesize top lecturers are sold at cheap prices everywhere while the owners or edtech businesses do not expect.


    The consequences of copying unofficial videos are extremely common. We do not want that to happen, and our solution will definitely help businesses solve this problem completely at a very preferential cost. The number is very small compared to the losses that businesses lose when they are stolen.

    Hackers’ video theft techniques are sophisticated and evolve over time. Stay up to date with the methods hackers often use so businesses can understand and avoid them.

    Our comprehensive partner

    VTVCab On has used Sigma Multi DRM as a powerful copyright protection solution for video content broadcast via the OTT platform at Thu Do Multimedia. Sigma DRM helps encrypt and manage access to videos, ensuring that only users with legal rights can view the content. This not only prevents unauthorized copying but also protects the rights of content producers, ensuring that videos in the video industry are released safely and securely.

    Cooperation for development


    Thu Do Multimedia is a leading enterprise in digital copyright protection solutions today, we have 15 years of veteran experience with many different digital products and have achieved the most prestigious certifications in the world.

    We aspire to help domestic and foreign video businesses protect digital copyright and confidently invest in each product to develop global media. Sigma Multi DRM is a comprehensive solution that businesses resolutely need to deploy in the era of video industry that is accelerating every second.

    Contact Thu Do Multimedia today for advice on OTT, DRM, CDN solutions for businesses!

    Connect With Thu Do Multimedia

    Contact Now

    OTT App – New Era Of Modern Television In 2025

    OTT App – New Era Of Modern Television In 2025

    by | Sep 30, 2024 | OTT, News

    Global television habits have changed significantly as we enter the new era of digital revolution. The most well-known traditional television brands are gradually being replaced by OTT app, which prove to be superior version. In today’s article, let’s learn more about this topic with Thu Do Multimedia.

    OTT App – A Challenger Appears!

    OTT app – Simpler Than You Think

    OTT app, also known as “Over The Top” is a service system that provides users with digital products and exclusive content over the Internet. From individual content to exclusive services such as theatrical films, television programs, etc., can all be provided via the Internet protocol. Some of the most popular OTT applications that you may know and use daily may come from the most familiar apps such as:

    • Netflix

    • HBO Go

    • Hulu

    • YouTube

    • VTVcabOn

    Thu Do Multimedia Blog Template

    1.2 How OTT app run on your devices

    OTT app has a easy to access connection protocol. As long as your device supports an Internet connection, you can use the features and services of this service anywhere in the world, without being limited by fixed location like old-fashioned television systems. As of now, OTT app and services have been popularized on most devices today, including:

    • Smartphones and tablets

    • Smart TVs

    • Laptops and desktops

    • Digital gadgets include game consoles, OTT players with capabilities for downloading and launching OTT apps, and game systems.

    Devices support OTT apps
    Devices that support OTT app

    2. Over The Top or Over The Bottom?

    Compared to satellite and cable television programs, which have become obsolete, OTT services have improved the fatal shortcomings of old connection systems. With an easy-to-use and familiar interface, OTT digital television has brought many great benefits to both users and businesses as follows:

    2.1. Diverse channel, unlimited content with OTT App

    One thing that is difficult to see in programs with traditional protocols is the ability to connect with third parties to provide exclusive content over the Internet. Many users have switched to using products from Netflix, YouTube, HBO Go, VTVcab ON … which provide more diverse and thrilling content than traditional television. Some of the most outstanding programs that you may be using without knowing it, can be mentioned as:

    • Video on demand (VOD)

    Video on Demand (VOD) is a service that allows users to access and watch video content at their own convenience. Unlike traditional television broadcasting, where viewers are limited to watching programs at specific times, VOD services offer flexibility and control over viewing schedules.

    OTT paid services like YouTube, TikTok, and Netflix have long provided streaming services from content developers and exclusive content to consumers, along with affordable subscriptions to access and use anytime, anywhere.

    • Audio

    Streaming services such as radio systems, podcasts, and social media posts…

    • Messages

    Most notably, Facebook, Messenger, Instagram … where developers can deliver their content straight to consumers.

    • VOIP

    VOIP stands for Voice over Internet Protocol. It’s a technology that allows you to make phone calls over the internet, instead of using traditional phone lines

    Most OTT app use VoIP technology to call Zalo, Snapchat, Telegram …

    2.2. Personalized content, affordable prices with OTT app

    Do you love explosive blockbuster content, popular TV shows like “FRIENDS”, “How I Met Your Mother”, sports programs, live performances…
    Are you afraid you will miss out on your favorite content and waste time finding it all over again?
    OTT app was born to solve those problems for consumers. By relying on your parameters and traffic, the app can automatically suggest and personalize content specifically for you.

    In return, you will only have to pay a reasonable subscription fee depending on your needs and preferences. The most popular OTT services today such as Netflix or VTVCab On all offer quarterly and annual subscriptions to cater to the needs and tastes of consumers.

    2.3. Connectivity devices cover the whole world

    As long as the device is connected to the Internet, even if you are on the other side of the world, you can still experience the unique utilities and content.

    Furthermore, with access to Internet, people can connect, making video call and sending message everywhere, any time and at any moment!

    2.4. New interface, powerful integrated functions

    Optimized and strongly transformed, most OTT applications and television today have been integrated with the most modern technologies:

    • High-quality content, sharp images

    Most OTT apps provide sharp images, at high resolutions such as 4K and 8K to serve the needs of consumers. However, your device still needs a stable Internet connection for content to be transmitted as sharply as possible.

    • High bit rate

    Thanks to improvements in product quality, OTT app nowadays have been supported by high bitrate allowing to transmit content smoothly and with the highest quality, especially in maintaining the image quality of videos and sound quality of entertainment programs on digital applications.

    • Streaming Adaptive

    The secret to making OTT applications run smoothly is the Streaming Adaptive protocol. This technology allows servers to play videos at different resolutions and bit rates. When a user participates in watching a video, the system will automatically select the resolution and bit rate that best suits the user’s network conditions.

    • AI Integrated in OTT app

    There are many “Over The Top” applications that have integrated artificial intelligence AI to be able to create new content, optimize consumer recommendations, and manage digital content tightly.

    Learn about the potential of AI in OTT application: TV360 dẫn đầu thị trường truyền hình trả tiền bằng công nghệ AI – Cổng thông tin nội bộ Tập đoàn Viettel

    • Security/DRM

    Today, in large businesses around the world, being exposed to information and exclusive content has left significant consequences such as budget deficits, and the business’s reputation is also greatly affected by the exclusive content being broadcast outside illegally.
    From such losses, OTT online products and services have integrated the most powerful digital content rights management known as DRM. With DRM, your content and that of content developers will be secured and will avoid affecting reputation, minimizing budget deficits for businesses.

    Read more about DRM: DRM Solution: Essential Guide to Protecting Enterprise Media Content

    3. 4 Potential Factors Driving the Development of OTT

    In recent years, we have seen a significant shift in consumer demand and use of digital television products. The world is constantly innovating, creating great opportunities for this potential television industry to develop much stronger:

    3.1. The widespread popularity of digital electronic devices

    The proliferation of digital electronic devices has undeniably transformed the way we consume media. From smartphones and tablets to smart TVs and gaming consoles, these devices have become an integral part of our daily lives. This widespread adoption has far-reaching implications for the television industry, paving the way for the growth and development of Over-the-Top (OTT) app.

    As digital devices become more ubiquitous, traditional television is facing increasing challenges. The rigid scheduling and limited content options of broadcast television are no longer as appealing to viewers accustomed to the flexibility and personalization offered by OTT app. Moreover, the rise of cord-cutting, where consumers cancel their cable or satellite subscriptions in favor of streaming services, has further eroded the dominance of traditional television.

    The widespread popularity of digital electronic devices is a key driver of the development of OTT app. As consumers continue to embrace these devices and seek more flexible and personalized viewing options, the demand for OTT services is likely to grow even stronger.

    The popularity of electronic devices
    Digital devices are getting popularized every day

    3.2. Internet infrastructure development enhances OTT app functionality

    The rapid advancement of technology has ushered in a new era of connectivity, and 5G stands at the forefront of this revolution. In the world, the widespread adoption of 5G technology is poised to significantly enhance the quality and experience of OTT television services.

    Here are some key Advantages of 5G for OTT:

    • Ultra-High Speeds: 5G networks offer significantly faster data transfer rates compared to previous generations of mobile networks. This translates to quicker loading times, reduced buffering, and a more seamless viewing experience for OTT users.

    • Low Latency: 5G boasts incredibly low latency, meaning there’s a minimal delay between the transmission and reception of data. This is crucial for real-time applications like video streaming, ensuring a smooth and uninterrupted viewing experience.

    • Increased Capacity: 5G can handle a much larger number of connected devices simultaneously, making it ideal for crowded areas and events where many people are streaming content at once.

    • Improved Reliability: 5G networks are designed to be more reliable than previous generations, with fewer dropped connections and interruptions. This ensures a consistent and uninterrupted streaming experience for OTT users.

    Impact on OTT app and service:

    • Enhanced Video Quality: With higher bandwidth and lower latency, 5G enables OTT app to deliver higher-quality video streams, including 4K and even 8K resolutions.

    • Real-time Interactions: 5G’s low latency makes it possible for OTT apps to offer interactive features like live chat, real-time polls, and multiplayer gaming experiences, which we call “Interactive”. Here at Thủ Đô Multimedia, we offer the same program that helps your business to gain more trust and improve the watching experience of your audiences.

    Learn more about our product – “Sigma Interactive”

    3.3. The demand for OTT services is increasing

    As consumer demand increases, businesses operating in the television industry must also make changes and develop to be able to keep up with market trends and gain a competitive advantage in the international market.

    Instead of having to spend more to reach customers through satellite and cable television, businesses today have gradually chosen OTT services to be able to broadcast and push the organization’s content to final consumers. With reasonable prices and high performance, OTT services promise to become a trump card for many businesses operating in the television industry.

    3.4. The convenience factor

    Electronic devices are popularized, followed by the more demanding needs of consumers. Customers want more and require more convenience and performance of the application, especially the ability to access anytime, anywhere with the content and programs they love. They don’t want to be sitting around in the same spot every day to entertain.
    Now, with a portable device like a personal phone, consumers can access digital content via the internet, and chat without worrying about signal transmission and the device’s mobility.

    4. OTT app – Conclusion

    OTT television services provide many functions and benefits for both consumers and businesses in the current digital era. As a leading provider of OTT app and service in Vietnam, Thu Do Multimedia is confident in our ability to provide the most modern and advanced online services to consumers.

    For expert guidance and appropriate product advice, contact Thu Do Multimedia today.

    Contact Now