The digital revolution in the field of television is facing unprecedented challenges in terms of content security and copyright protection. This requires the emergence of new solutions to ensure that content is not infringed upon by various risks related to copyright violations.
On September 26th, under the theme “Addressing Copyright Protection in the Music, Film, and Digital Television Industry,” the Vietnam Digital Communication Association (VDCA) collaborated with Thudo Multimedia to organize an event aimed at finding innovative solutions to these challenges. Following the seminar, the news portal vietam.vn also published an article about the event.
Copyright infringement in Vietnam has become increasingly complex. While in the past, copyright violations were as simple as copying decoder cards for pay-TV, today’s violations have become more sophisticated, involving cross-border infringements.
According to Mr. Vu Kiem Van, Vice President and General Secretary of VDCA, there are significant challenges in the field of copyright within the current digital transformation landscape.
Mr. Pham Hoang Hai, Director of the Copyright Content Center at the Department of Radio, Television, and Electronic Information (Ministry of Information and Communications), emphasized that copyright violations in Vietnam have become extremely complicated. Many websites violate copyright by streaming football matches and films.
“Especially recently, some pirate websites have turned to the form of Japanese Anime comics. The theft and copyright infringement of comics have also received strong reactions from copyright owners in Japan regarding copyright infringement in Vietnam,” Mr. Hai noted.
The common characteristic of many copyright-violating websites is the use of international domain names and hidden registration information. They operate publicly, frequently changing domain names when blocked. These websites also often display harmful advertisements, gambling, and casinos.
Mr. Nguyen Ngoc Han, CEO of Thudo Multimedia, revealed that 80% of copyright infringements in Vietnam occur online, resulting in a loss of $348 million in 2022, equivalent to approximately VND 7 trillion.
Addressing copyright infringement in Vietnam is like navigating a maze. In the past, copyright violations were straightforward, involving copying decoder cards for pay-TV. Today, these violations have become more sophisticated, involving cross-border infringements.
At the seminar, participants shared the view that while domain blocking measures have been implemented in Vietnam, and digital rights management (DRM) solutions like Widevine, FairPlay, and PlayReady have been deployed to prevent unauthorized access and distribution, current copyright protection solutions are still insufficient. They called for a multidimensional approach to address the existing risks effectively.
In particular, one of the challenges faced by content providers in the digital rights management (DRM) landscape is the exploitation of packet spoofing to deceive authorization servers and bypass authorization verification for unreliable accounts.
OTT television service providers and online film distributors must also deal with a range of other risks, including the use of screen recording devices for unauthorized copying and the use of virtual private networks (VPNs) to circumvent geographical restrictions, allowing access to content from one country that is illegally distributed in another.
To cope with these diverse threats, seminar participants suggested that, in addition to policy governance, greater emphasis should be placed on technology factors to provide a flexible and proactive defense mechanism, enabling the detection and reporting of copyright infringement risks.
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