The seminar “Solving the Copyright Protection Puzzle for the Music, Film, and Digital Television Industry,” organized by the Vietnam Digital Content Creativity Alliance (DCCA) in coordination with Capital Multimedia on September 26, 2023, set the stage for discussions on the challenges in applying preventive measures and combating copyright infringement. The seminar also shared some solutions to help content owners and online content distribution platforms effectively protect the intellectual property rights of their content products on the Internet. This emphasizes the importance of dealing with copyright infringement in the music, film, and digital television industry in the context of the increasingly digitized world.
Following the seminar, laodongthudo.vn also shared:
The development of the digital content distribution environment is directly related to copyright infringement issues. Currently, OTT television service providers like TV360, FPT Play, and online film distributors like Netflix, Hulu, and Hotstar have become important players in the Internet entertainment ecosystem by meeting the demand for unlimited content. The convenience of accessing movies, TV shows, and live music events on various devices has transformed how audiences interact with content.
However, this trend is also associated with copyright infringement problems.
This is evidenced by the statistics provided by Mr. Nguyen Ngoc Han, the CEO of Capital Multimedia Company, which show that in Vietnam, up to 80% of copyright violations occur on digital platforms, resulting in a loss of $348 million in 2022, equivalent to approximately 7 trillion Vietnamese dong. The global losses in the music, film, and television industries in 2022 amounted to $65 billion.
According to Mr. Han, copyright infringement in Vietnam has become increasingly sophisticated. In the past, copyright infringement was as simple as copying cards for set-top boxes, but now, the violations have become more intricate and complex. They include violations on set-top boxes, violations over network infrastructure within a country, and even violations that cross national borders, involving the use of VPNs and spanning multiple platforms (mobile, set-top boxes, web) or using online re-streaming.
Mr. Pham Hoang Hai, Director of the Center for Digital Content Copyright in Vietnam (Department of Broadcasting, Television, and Electronic Information – Ministry of Information and Communications), further illustrated this with SimilarWeb data. Currently, in Vietnam, numerous pirate websites have emerged, including 70 football piracy websites, with the top 5 groups attracting over 1.5 billion views in the 2022/2023 season and 7.7 million unique users in 2022 and 2023. There are also 200 pirate movie websites drawing around 120 million views per month, with the top 10 receiving more than 66 million views each month.
Mr. Hai pointed out that these pirate websites typically use international domains and conceal their information, engage in public activities, frequently change domains when blocked, run harmful and betting advertisements, and showcase various types of content from sports to movies. A common infringement method is to live stream content on social media or edit and broadcast content on different platforms immediately after the copyright owner releases or publishes it on platforms such as OTT, terrestrial digital television, and satellite television.
To protect digital content from various copyright infringement risks, copyright has become increasingly important due to global distribution.
Ensuring the integrity and exclusivity of released content has become a significant concern for content owners and distributors. Domain blocking measures have been implemented in Vietnam, and digital rights management (DRM) solutions like Widevine, FairPlay, and PlayReady have been deployed to prevent unauthorized access and distribution.
According to statistics, from August 2022 to August 2023, the Department of Broadcasting, Television, and Electronic Information collaborated with the Information Security Department and copyright holders to block nearly 1,000 pirate football websites, such as xoilac.1tiengruoi.link, xoivo4.com, coichua.net, tammao.tv, 90link.com, xoilac.live, xemtructiep.xyz, and more. The list of infringing websites was published on the banquyen.gov.vn website.
Mr. Pham Hoang Hai, Director of the Center for Digital Content Copyright in Vietnam, stated that the blocking activities have changed browsing habits. In fact, there has been a 7% reduction in the number of copyright infringement links and a 98% decrease in access to blocked websites (according to statistics from the Premier League and SimilarWeb). According to a survey by CAP, 23% of Vietnamese internet users responded that they would not access or access pirate websites less due to the impact of blocking access.
However, current copyright protection solutions are still insufficient, and a multidimensional approach is needed to address existing risks. In particular, content providers face challenges related to DRM vulnerabilities, such as the abuse of packet forgery to deceive license servers and bypass authorization for content access by untrusted accounts.
In addition to DRM vulnerabilities, OTT television providers and online publishers must confront a range of other risks that demand comprehensive copyright protection solutions. These include screen capture device usage for replaying content or exploiting virtual private networks (VPNs) to evade geographical restrictions, allowing access to content from one country to be unlawfully distributed in another.
Therefore, the solution proposed by the Vietnam Digital Content Copyright Center in the near future is to establish a coordination mechanism among copyright owners, state management agencies, and ISPs. This will involve flexible blocking mechanisms to block newly created domains after they are blocked, apply various technical measures to restrict access (DNS, IP, CDN), and develop automatic blocking tools to minimize time and resource expenditure.
To counter the threats in copyright protection, Capital Multimedia has developed the Sigma Multi-DRM solution, which includes three layers of protection verified by Cartesian and uses artificial intelligence (AI) to address complex copyright infringement issues.
Sigma Multi-DRM introduces a breakthrough protection method – Sigma Active Observer (SAO). This solution goes beyond the limitations of traditional DRM solutions, providing a flexible and proactive defense mechanism. SAO actively detects and reports copyright infringement risks. At the core of Sigma Multi-DRM is SAO, a powerful software toolkit that redefines content security. SAO is not just a security layer of Sigma Multi-DRM; it also monitors all aspects of content distribution and online streaming. Using advanced artificial intelligence (AI) algorithms, SAO goes further in detecting and reviewing all data exchange activities during content distribution on the Internet.
SAO is a comprehensive protection solution with features such as detecting multidimensional threats, identifying and eliminating VPNs, resisting packet forgery, analyzing user behavior, and providing real-time information.
By using Sigma Multi-DRM integrated with SAO, OTT television service providers and online film and music distributors can protect their exclusive content, enhance brand credibility, optimize revenue, and take a proactive approach to security.
In conclusion, the seminar shed light on the critical issue of copyright protection in the digital age and introduced innovative solutions like Sigma Multi-DRM with SAO to address the challenges faced by the music, film, and digital television industry in protecting their intellectual property in a rapidly evolving online landscape.
For more: laodongthudo.vn
Recent Comments