The issue of protecting intellectual property rights, especially in the current digital transformation context, is facing many challenges. Meanwhile, dealing with violations is also encountering some limitations, and preventive measures have not been standardized.
On September 26, 2023, in Hanoi, the Digital Content Creation Alliance (DCCA) of Vietnam collaborated with Capital Multimedia to organize a seminar with the theme “Resolving the Issue of Protecting Intellectual Property Rights for the Music, Film, and Digital Television Industries.” Following the seminar, the news portal sohuutritue.net also published an article:
On September 26, 2023, in Hanoi, the Digital Content Creation Alliance of Vietnam (DCCA) collaborated with Capital Multimedia to organize a seminar titled “Solving the Copyright Protection Puzzle for the Music, Film, and Digital Television Industries.”
The seminar shared information about the current situation of copyright violations in digital content in general, as well as in the music, film, and digital television industries in particular. It also discussed the difficulties in implementing preventive measures and preventing copyright infringements. In addition, Capital Multimedia shared the Sigma Multi-DRM solution integrated with artificial intelligence (AI) in copyright protection, commercially known as Sigma Active Observer (SAO), which helps content owners and online content distribution platforms protect copyrights for their content on the Internet.
Speaking at the seminar, Mr. Pham Hoang Hai, Director of the Copyright Center for Digital Content at the Department of Radio, Television, and Electronic Information, Ministry of Information and Communications, pointed out that copyright violations have become increasingly complex. There are numerous pirate websites that violate copyrights, especially for major events such as the English Premier League, UEFA Champions League, which received up to 1.5 billion views in 2022-2023.
Furthermore, more than 200 pirate websites attract around 120 million views per month. Notably, some pirate websites have recently started stealing Japanese comic content, and Japan has taken strong actions against such violations.
Mr. Hai also discussed the challenges, stating, “The infringing domain names host servers abroad, and the owners advertise gambling on these websites. Typical infringement methods include re-broadcasting content from OTT platforms, terrestrial digital television, and satellite digital television. Violators often take the content and then livestream it on social media and pirate websites.”
In response to this situation, the Department of Radio, Television, and Electronic Information has cooperated with the Information Security Department and copyright agencies to detect, verify, and collaborate with relevant entities to block access to infringing websites, resulting in nearly 1000 websites being blocked.
However, Mr. Hai also pointed out existing drawbacks, such as the lack of consistency in blocking measures among Internet Service Providers (ISPs) and varying timeframes for blocking, with some ISPs blocking immediately and others doing so after three days or more. Additionally, there is a need for flexibility in dealing with new domain names, as infringing parties often change domain names quickly and announce new ones in closed online groups such as Telegram, Facebook, and Zalo.
Meanwhile, Lawyer Pham Thanh Thuy, in charge of Copyright Enforcement for K+, highlighted the challenges that OTT television providers and online content distributors face. According to her, the key issue is digital rights management (DRM) vulnerabilities, particularly the exploitation of packet spoofing to deceive License Servers and bypass authorization checks to access content for untrusted accounts.
She also mentioned problems like using screen recording devices for rebroadcasting and exploiting Virtual Private Networks (VPNs) to evade geographical restrictions, allowing access to content from one country and illicitly distributing it in another.
In summary, despite numerous solutions and collaborative efforts to protect copyrights, the effectiveness remains limited in curbing and addressing copyright infringements in the fields of film, music, and digital television. During the discussions, participants, speakers, and guests continued to share their experiences in dealing with this issue. Three main solution groups emerged: technical solutions and continuously evolving technologies for content encryption and infringement tracking, legal measures to support copyright holders, including administrative, civil, and criminal actions, and the third group, which is a newer trend successfully applied in many advanced countries, involves blocking access and “Knock and Talk” (identifying and confronting the individuals responsible for violations directly to cease infringements).
Source: sohuutritue.net
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