Billions of dollars in digital content revenue are lost? Businesses don’t know how to handle it? The article below will provide a comprehensive solution that businesses are looking for – Sigma DRM
1. Understanding DRM and Sigma DRM
Digital Rights Management (DRM) is a set of technologies and software designed to protect digital content from unauthorized copying and distribution. By applying high security measures, DRM allows organizations to control access to documents, videos, audios and other types of media. An ideal DRM system must ensure transparency and flexibility for users, while creating complex barriers to prevent the use of pirated content.
Sigma DRM, a specialized DRM solution exclusively developed by Thu Do Multimedia, provides optimal protection for digital content on multiple platforms and devices.
2. What role does Sigma DRM play in the digital age
Before implementing Sigma DRM, businesses were often helpless in the face of serious copyright infringement. The illegal copying and distribution of digital content not only reduced revenue but also caused huge losses to brand reputation, especially for businesses in the entertainment industry.
Potential security vulnerabilities not only increased legal risks, but also put businesses in a state of constant anxiety, fearing that their intellectual property would be stolen at any time.
The program Meeting at the end of the year (Tao Quan) of Vietnam Television (VTV) is one of the most pirated programs, for example, Tao Quan 2021 had 2,011 cases of copyright infringement and in just 1 year, VTV had to handle more than 30,000 pirated videos on Facebook and more than 8,000 pirated videos on YouTube, not to mention other web platforms.
Mr. Le Quang Tu Do, Deputy Director of the Department of Radio, Television, and Electronic Information, pointed out that cross-border social networks like Facebook and YouTube, along with numerous websites, daily transmit vast amounts of news, digital content, and video clips to millions of internet users. Unfortunately, a significant portion of this content is illegally stored and distributed, bypassing copyright agreements, thereby harming the rights and reputations of content owners.
In response, Mr. Nguyen Ngoc Han, General Director of Thu Do Multimedia, proposed a technological solution to proactively prevent online copyright infringement. This solution involves using Sigma DRM to lock copyrighted content during its distribution on the internet, paired with Finger Print technology to instantly eliminate unauthorized live streams.
Experts suggest that if copyright infringement is controlled, both the customer base and revenue will expand, potentially doubling the investment value of domestic online video content to $150 million by 2027 (from the current $75 million).
Sigma Multi-DRM meets security requirements at both the operating system level, as used by Hollywood studios and the English Premier League, and the application level for third-party security. The participation of Sigma Multi-DRM in the second round of testing, where it passed stringent security assessments, is a source of pride, showcasing how a Vietnamese technology solution has successfully met the high standards of a global authority.
Sigma DRM technology encrypts all music, issues a decryption key each time the work is used, and each time the key is issued, the system counts it as one use of the work. Issuing a key for each use can be likened to a request for permission to use the work, and that is the basis for transparency in the number of uses when the work is distributed on the internet. DRM technology is now widely used globally to protect copyright in the fields of: Television or electronic publishing.
With its advanced security technology, Sigma DRM enables businesses to break free from the concerns of copyright infringement, offering powerful tools to tightly regulate access to digital content, allowing businesses to easily manage who can access specific content types.
Sigma DRM is the solution to help businesses escape this obsession. With advanced security technology, provides powerful tools to tightly control access to digital content, making it easy for businesses to determine who has access to each specific type of content.
3. Reduce revenue loss by Sigma DRM software
Consumers, instead of paying to have a genuine experience from services such as Spotify, Apple Music, Netflix, etc., are looking for illegal, free websites. This not only violates copyright but also destroys the intellectual value and intellectual property rights of authors, causing direct damage to businesses.
Sigma DRM – The Key to Solving Copyright Problems
To end these risks, Sigma DRM is a comprehensive solution that helps businesses protect their intellectual property and increase revenue. Let’s explore:
3.1. Expanding Digital Content Monetization Possibilities
Sigma DRM is the “golden key” that helps businesses control and protect digital content exclusively, ensuring that their products will not be pirated. Customers will be willing to pay when they know that they are receiving a quality, safe product that is strictly protected.
Businesses to apply flexible business models such as renting, subscribing or selling service packages. This not only brings a stable source of revenue but also opens up opportunities for long-term growth.
For example, streaming services such as music or video use DRM to ensure that only those who pay can access the digital content.
3.2. Enhanced Content Management and Control
Sigma DRM allows businesses to track and manage user access, ensuring that only authorized users can view or use content. This helps businesses collect user data to optimize marketing strategies and product development. Thereby strengthening customer relationships and enhancing user experience, increasing customer loyalty and developing brand love.
3.3. Optimizing Initial Investment Costs
Instead of letting digital content be misused and distributed illegally, businesses can consider Sigma DRM as a small but long-term and extremely important investment to protect digital assets, prevent copying, secretly filming or recording content. This is a smart solution to help businesses avoid huge losses in the future.
3.4. Optimizing Distribution Strategy
Sigma DRM not only protects content but also helps businesses optimize their distribution strategies. By analyzing user footprints across channels, It provides data and suggests appropriate content distribution strategies, helping businesses easily reach and conquer the public.
Read more: Advantages and Disadvantages of DRM?
4. Case Study – Successful Businesses When Applying Sigma DRM Solution
Up to now, Thu Do Multimedia has successfully deployed Sigma DRM solution for more than 20 leading domestic and foreign enterprises. Typical success stories demonstrate:
4.1. VTVcab – Remarkable Growth With Sigma Multi DRM Solution
VTVcab, one of the big names in the television industry in Vietnam, has turned to Sigma Multi DRM to solve the problem of protecting digital content. With the support of our solution, VTVcab has achieved significant success in optimizing content security operations and enhancing customer experience.
VTVcab ON – Partner customer of Thu Do Multimedia
Currently, Sigma DRM has been deployed on the VTVcab ON OTT platform, reaching more than 6 million downloads and more than 400,000 monthly users. Protecting high-quality content packages such as from K+, Box, VTVcab, and even famous Hollywood movies has helped VTVcab not only completely prevent copyright infringement, but also increase customer trust and satisfaction.
4.2. Jungo TV – International Media Platform Using Sigma DRM
Jungo TV, an international media company, provides a wide range of digital content from Esports, combat sports, LGBTQ+, dramas, horror, K-pop, dance, and music. With major partners such as SBS Korea, Black Belt Magazine, Here TV, and World of Dance, content copyright protection is a vital mission for Jungo TV.
By implementing Sigma DRM, Jungo TV has enhanced its copyright protection capabilities, completely preventing illegal copying and distribution of content, helping to ensure the safety of partners’ intellectual property. At the same time, Thu Do Multimedia’s solution also supports Frontend, Backend, content management systems, and integration on multiple platforms Android, iOS, Tizen, WebOS for Jungo TV’s Jungo+ platform.
Read more: Sigma DRM Deployed in the First Free Ad-Supported TV App in the US
5. Discover the Outstanding Features of Sigma DRM
Protecting digital copyright is the core mission of DRM, but Sigma DRM from Thu Do Multimedia offers many outstanding and different features, helping businesses manage digital content in the most optimal and secure way.
5.1. Smooth Experience On Any Device
Sigma DRM is designed to be flexible enough to integrate across popular operating systems and devices such as Microsoft, Android, iOS, macOS. From computers, phones to TVs, businesses can ensure that their content plays smoothly across all platforms, providing a seamless user experience.
5.2. Easy Scalability
Growing business and expanding database? Sigma DRM allows businesses to scale quickly and easily without any hassle. This is a crucial feature that helps businesses maintain operational efficiency even during periods of rapid growth.
5.3. Pioneering Technology
When it comes to digital copyright protection, Sigma DRM is the name to come to mind. Our solution possesses leading technology, is the number 1 security in Southeast Asia and is one of 16 businesses globally.
5.4. High Security Standards
Sigma DRM applies advanced encryption standards such as CENC (Common Encryption Standard) and AES-128 (Advanced Encryption Standard), providing absolute protection for digital content. In particular, Sigma DRM was certified by Cartesian in December 2019, confirming the superior security quality and reliability of the solution.
Read more: Sigma Multi DRM solution has been certified by Cartesian
Conclude
Along with the development of digital content of enterprises is the protection of them from theft and exploitation by fraudsters. Therefore, we are here to bring a comprehensive Sigma DRM solution to enterprises, helping enterprises optimize profits and ensure the safety of digital content. Contact Thu Do Multimedia for support and advice now!
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