In the digital age, Livestreaming has become a powerful tool for businesses and organizations operating in the commercial sector. As a result, the demands for a quality livestream are increasingly emphasized. Understanding the needs of businesses, Thu Do Multimedia and Sigma Livestreaming are the perfect solution for you.

Why is Livestreaming important?

Direct Interaction

Livestream is a form of interaction between sellers and customers, thereby creating customer demand for the products that businesses offer. Therefore, the ability to connect with the author is the key to making exchanges and sales of goods easier and more convenient.
Creating a strong connection with the audience, increasing trust and loyalty is the key to the success of a livestream with listeners. And it is also through these direct forms that businesses can integrate technology to increase customer interaction even more than before.

Increase conversion

The ultimate goal of a livestream or any other communication activity is to collect potential leads and turn them into conversions. This is applied to almost all online and offline advertising models today.

But compared to traditional advertising models, Livestreaming has more strengths than conventional advertising forms, which is the ability to interact. The audience does not have to go to the place to directly experience the product, but now, all they need is an electronic device. Consumers can completely participate at any time, in any livestream they want, including product introductions or seminars without having to go anywhere.

Also from watching the livestreaming, users are more inclined to buy tickets directly to those seminars when they have experienced what they see on the Internet. This is also the key to the success of many businesses operating on digital platforms.

According to reports from Go Pro, one of the technology trend information sites, up to 67% of people who participate in a livestream of an event will directly BUY tickets to that conference! This is also the key to the success of many businesses operating on digital platforms

Branding – easier than ever!

A well-developed brand will trigger emotional signals in customers, making them love your brand more than other brands. Especially, in the era of rapid digital technology development like today, brand building does not stop through offline means but needs to prioritize building and developing brands on digital platforms.

And what is an easier way to convey that information than through livestreaming? Creating a professional, modern and close image to customers is a must in today digital world.

According to reports from Go-Globe, up to 55% of businesses currently use live video to promote and introduce their brands. And these branding activities are also very positively received, when up to 54% of consumers are willing to watch more live videos about their favorite brands.

Fostering community development

Society is witnessing strong changes in technology. Along with that, the number of Internet users has also witnessed unimaginable leaps in 2024. On January 31, We Are Social – the leading creative agency on social networks and Meltwater – the leading agency in the field of social and media intelligence released Digital 2024 – the latest annual report on social networks and global digital trends.

According to reports from this site, we can draw the following conclusions:

The number of unique mobile phone users will reach 5.61 billion by early 2024. The latest data from GSMA Intelligence shows that 69.4 percent of the world’s total population now uses a mobile device, with the global total increasing by 138 million (+2.5 percent) since the beginning of 2023.

More than 66 percent of all people on Earth now use the internet, with the latest data bringing the global total to 5.35 billion. Internet users have increased by 1.8 percent in the past 12 months, thanks to 97 million new users since the beginning of 2023.

Read more: 5 Billion Social Media Users

The world is moving into a new era, and Internet communities are a delicious bait for businesses to target. Regardless of the business sector, whether it is about products and services, Livestream can easily reach these audiences in this large market. Therefore, Livestreaming is increasingly appreciated because of the effectiveness it brings.

Challenges of Livestreaming

In the face of the powerful surge in livestreaming, businesses within the digital sector, particularly those in television and education, are experiencing significant growth. Despite this progress, livestreaming on existing platforms continues to present substantial challenges regarding quality and consumer experience. Key concerns include:

Quality of livestreaming session

Images are the first thing we access. And what’s worse is that the first experience is what makes customers lose sympathy for the service. Many livestreams today use inaccurate equipment and standards. As a result, a series of problems appear such as problems with the transmitted file or poor image quality, which will greatly affect the viewer’s experience.
And especially, in the television and education industry, live streaming videos encounter common errors such as “lag” and delay, which have become all too familiar:

The quality of Livestreams on online learning platforms are either spontaneous or recorded in the form of Video on Demand. However, these files also leave many questions about the form and quality of their live versions.

Let’s take Coursera, one of the largest online learning platforms in the world, as an example. With the huge amount of content and lectures that this platform brings, it is difficult for them to ensure that all recorded files have the same quality. The players on this platform only support us with videos below 720P quality compared to other online learning platforms that are only available on the market.

But what about the stability of the live sessions? Most of the time, live sessions cannot operate smoothly when there are too many people participating directly in the livestream.

Many units operating in the education sector in Vietnam have also applied Facebook as their main live streaming platform. However, most of Facebook’s live sessions also bring an uncomfortable experience when the livestream unit itself lacks the necessary tools to ensure the smoothness of the live sessions as well as the quality it brings.

However, in the form of playback, Facebook has also improved the quality of its VOD files by allowing users to completely customize Full HD resolution, which is a step up from other live platform.

Content – The key factor

Content is also a key factor in determining a successful livestreaming session.
With the current booming live streaming trends on the internet, it will be difficult for content to stand out from other competitors.

User’s interaction: a MUST!

Interaction is always the key to a successful livestream.
Your company operates in the digital field, such as providing live football matches through your platform. And what’s better than when the commentators and listeners can participate directly and interact with each other through the available interfaces on the platform such as score predictions, winning minigames…
Users are always the focus of every business, so having a livestream system that focuses on consumer experience and interaction will benefits on both ends.

Platform compatibility

Livestreaming is like that, but businesses sometimes think that if we only focus on the and image quality of livestreaming, we forget that sometimes the user’s device does not support those files or not.
Recorded live sessions, whether big or small, must be broken down and converted into formats that consumer devices can view.
And if this is not in your mind, then your brand is lagging behind many other competitors.

About Thu Do and our solution – Sigma Livestream

Sigma Livestream – The solution for your business

Understanding what television and education businesses are facing, with dedication and desire to develop, Thu Do Multimedia has developed a solution to help businesses improve their broadcasting experience
Sigma Livestreaming is the leading solution, helping businesses overcome all challenges and perform professional Livestream sessions. With outstanding features:

Excellent image and sound quality

Ensure a smooth, vivid viewing experience for the audience.

Support multiple live streaming modes

Support multiple livestreaming modes, include

• Normal live streaming: About 20-30 seconds, suitable for highly interactive live streaming sessions.
• Low-latency live streaming: About 8-10 seconds, suitable for live streaming sessions that require instant interaction.
• Ultra-low-latency live streaming: About 2-4 seconds, ideal for live streaming sessions of games and sports events.

Transmux and transcode live streaming channels

Convert to popular formats such as HLS, MPEG-DASH, ensuring compatibility with all devices.

Pseudo-live streaming from VOD:

Schedule playback of pre-recorded videos, creating a livestreaming feel!

Flexible content management

Live DVR, source recording, playback of broadcasted content.

In-depth analytics

Track your livestreaming performance and get detailed reports.

Why Sigma Livestream are your choice

Intuitive, easy-to-use interface

Even non-professionals can easily use and get acquainted based on the instructions from our staff. We guarantee that you can use this solution proficiently after a short time of use.

High security, say bye to content thief!

All live session content is secured and carefully packaged, under the control of the content publisher and our digital copyright manager – Sigma Multi DRM.
You do not need to worry about your lecture content being spread online or the TV shows that you and your business pay to distribute being stolen. Because our solution promises to protect 100% of your content, regardless of the online form.

24/7 technical support

Our technical team is always ready to support customers
Our technical team promises to be available 24/7 whenever customers have problems and questions related to the software. We will always be there when you need us!

Integrated with many systems:

Easily integrated with existing business systems.
Sigma Livestream is a user-friendly solution that works smoothly and does not cause conflicts with other business software.

A story of success

Moon.Vn’s success with Sigma Livestream

Moon.Vn is one of the largest online learning platforms in Vietnam. The company’s transformation into the digital field, providing online lectures via a livestream system is one of Moon’s bright spots compared to other learning organizations.
And to achieve that success, Moon has cooperated with Thu Do Multimedia to be able to enhance the experience and quality of recorded recordings and live livestreams. Developed by leading experts in the field of education, Moonbook is proud to be a breakthrough learning solution with high applicability, while pursuing the mission of building a quality, optimal education for millions of students.

Moonbook is considered a flexible and effective learning tool when it can bring readers into a modern online learning environment. By combining advanced methods such as diversifying learning forms, visualizing knowledge, interacting and responding quickly, Moonbook helps develop technology skills, proactive thinking habits and approaching knowledge scientifically.

Thanks to the dedication of the teaching profession as well as the development of Thu Do’s solutions, Moon has become a powerful tool for students and will soaring through the market.

About VTVcab On – A break through of modern televison!

Another partner of Thu Do Multimedia, VTV Cab On, has also used the Sigma Livestream solution from the capital to ensure continuity and enhance their user experience.
VTV cab on is the place to broadcast live many major football and sports tournaments in the world. To ensure the smoothest live viewing experience for users, VTVcab On has used full support solutions from Thu Do Multimedia for their livestreaming platform.
From that cooperation, VTVcab On’s live TV programs have achieved great success in current television technology and are a trusted destination for many users.

Livestreaming – Conclusion

Modern streaming solutions not only provide flexibility in content delivery but also provide advanced security and interaction features. With core benefits such as access management and content protection, simullive streaming, live chat and livestream playback, businesses can optimize user experience and protect the value of their content.

Contact us now for advice on the most suitable solution for your business.