In the television industry, choosing a strategic partner in the OTT (Over-the-Top) segment and protecting copyright is a decisive factor for the development and success of the business. In-depth cooperation with the wrong partners can lead to many financial risks, reduce competitiveness, and even affect the reputation of the business. Thu Do Multimedia has noted and analyzed the potential limitations of current OTT partners that businesses need to consider carefully.

Below is an overview of the factors leading to lost revenue and solutions to improve your OTT cooperation situation.

1. Revenue Loss Due to Inadequate Cooperation

An ineffective strategic collaborator can cause a business to lose revenue and not achieve the expected revenue. Cooperation needs to come from both sides, exploiting deeply, thoroughly and keeping the commitment between the two sides to work together to hope for long-term development. Below are some partners and businesses that often encounter:

1.1 Slow Service

One of the most obvious signs of choosing an unsuitable OTT partner is the delay in service. The partner’s response time is an important factor affecting the implementation of projects. In the television industry, delays can have serious consequences because the service launch time is often very urgent and requires a fast response speed.

Consequences: Slow response from collaborators not only delays the progress of projects but also causes businesses to lose their competitive advantage. When businesses fail to meet market demand, they are easily surpassed by competitors, and their revenue also decreases significantly. Customers will choose OTT services from competitors with higher speed and reliability, causing businesses to gradually lose their market share.

Service deployment can be careless, rarely late once, but if it happens regularly, businesses really need to review and adjust policies and commitments with partners accordingly.

1.2 High Costs

Another problem that many TV businesses face is unreasonably high service costs from OTT partners. OTT providers often offer attractive initial prices but may then increase service fees when contracts are renewed or services are expanded.

Consequences: High costs, especially when not commensurate with the value received, can make it difficult for businesses to optimize profits. When the cost of investing in OTT services takes up too much of the budget, businesses will lack resources to invest in other areas such as improving content, developing new technology, and building marketing strategies.

This is a factor that businesses need to consider, because high costs lead to having to increase product prices, which makes the average customer not choose a business when the cost is significantly higher than that of competitors. No one likes to pay a higher price in exchange for the same service. Costs directly affect revenue, you have more choices than you think. Therefore, choosing a business with lower costs but equal services is extremely necessary.

1.3 Lack of Flexibility

The lack of flexibility in service provision from collaborators is also one of the reasons why business revenue is affected. Market demand is always changing, and businesses need a partner who can adjust services to suit their new requirements.
Consequences: An inflexible partner will make it difficult for businesses to deploy services that meet market needs in a timely manner. This can lead to lost business opportunities as customers switch to other platforms that offer more diverse and flexible services.

For example, as the number of customers increases, so does the demand for DRM (Digital Rights Management) solutions. However, many businesses are struggling to adapt and evolve their DRM systems to meet the diverse and rapidly changing needs of the market.

Another example is a small online video platform that was attracting a growing number of users. To meet the increased traffic, they deployed a CDN (Content Delivery Network) system. However, this system was designed with a fixed configuration to serve a certain number of users. When the number of users increased suddenly, such as during a large live event, the CDN system could not cope.

Consequences:

Slow video loading speed: Users have to wait a long time for the video to load completely, causing an extremely poor user experience.
Jittery, interrupted video: Due to overload, the video is jerky, interrupted or even unplayable.
Error 502, 503: The CDN server is overloaded, leading to 502 (Bad gateway) or 503 (Service Unavailable) errors, making it impossible for users to access the content.
Loss of customers: Users will quickly switch to other platforms with better viewing experiences.

1.4 Outdated Technology

In a fast-changing industry like television and OTT, technology is always a prerequisite for businesses to maintain their position. Collaborators using old or outdated technology can cause the quality of the business’s services to decline.
Consequences: When businesses cannot provide high-quality OTT experiences to customers, they will gradually lose credibility and trust from users. The ultimate consequence is lost revenue and difficulty in attracting new customers as well as retaining old customers.

2. Change to Develop: Find the Right OTT Solution

Recognizing the above weaknesses, finding a reliable OTT partner with in-depth support capabilities is extremely important. Thu Do Multimedia provides comprehensive solutions for television, music, and education production businesses with many services such as digital copyright protection, CDN, and interactive television. Below are the commitments that Thu Do Multimedia brings to thoroughly solve the above problems:

2.1 Quick Support

With a team of professional technicians and an instant response system, Thu Do Multimedia is committed to quickly supporting all requests from customers. Completely different from other OTT providers, Thu Do’s service always puts flexibility and speed first.

Benefits: Ensure your project progress is not delayed and you can deploy services to users on time. This also helps businesses maintain their reputation and ensure competitive advantages.

2.2 Competitive Costs

Understanding the financial difficulties that businesses face, Thu Do Multimedia offers competitive costs and a commitment to price transparency. Service packages are designed to optimize the value received from the investment.
Benefits: Helps businesses save costs while still being able to improve service quality, while maintaining the ability to invest in other areas. For businesses new to the OTT market, having a collaborator with reasonable costs is a significant advantage to start with.

2.3 Leading Technology

Thu Do Multimedia always updates the latest technology, uses advanced technologies and brings stable service quality, meeting the high requirements of the market. Solutions such as HLS and DASH encoding help ensure smooth and secure video quality.

Thu Do Multimedia applies advanced DRM standards such as Google Widevine, Apple FairPlay, and Microsoft PlayReady to protect business content on digital media platforms. Integrating DRM technologies from the world’s leading vendors ensures that customers’ content is always optimally protected, regardless of the device the viewer uses.
Benefits: Businesses can confidently provide excellent user experiences, helping to increase customer satisfaction and retention. High technology also helps businesses maintain a competitive advantage and easily expand services when needed.

2.4 Flexibility in Service Deployment

The highlight of Thu Do Multimedia is the flexibility in deploying OTT solutions, suitable for each business’s needs and business models. Customers can choose from a variety of solutions such as digital copyright protection, CDN, and interactive television.
Benefits: Having a flexible collaborator helps businesses quickly adapt to market changes and new user needs. Thu Do Multimedia is committed to always being ready to adjust and optimize services for each business, helping them maximize business opportunities.

“Are you having a headache because of finding a comprehensive solution provider for your OTT platform? Having to contact many different units to solve issues of copyright protection, interactive television, and content distribution is not only time-consuming but also causes many risks. Thu Do Multimedia will help you solve all those problems.

3. Why is Thu Do Multimedia an Ideal Strategic Partner?

In an industry with fierce competition and constant demand for innovation, finding a partner with high adaptability and comprehensive support is very important. Thu Do Multimedia not only provides OTT services but also is a strategic partner supporting businesses to develop sustainably.

Extensive Experience and Expertise

With 15+ years of experience and expertise in the industry, Thu Do Multimedia is proud to be a trusted collaborator of many large enterprises. Thu Do’s team has a deep understanding of the challenges and requirements of the television market, thereby providing solutions to optimize revenue.

Commitment to Long-term Cooperation

Thu Do Multimedia is committed to maintaining long-term and sustainable cooperative relationships with customers. Honesty and transparency in all transactions, along with good after-sales service, are the reasons why many businesses choose Thu Do Multimedia as a strategic partner.

Accompanying VTVcab ON from the early days, Thu Do Multimedia has played an important role in building and developing the channel’s brand. We have provided advanced technology solutions, helping VTVcab ON improve image and sound quality, and expand coverage. In addition, Thu Do Multimedia also supports VTVcab ON in building and implementing effective marketing campaigns, helping the channel reach a wider audience. The success of VTVcab ON today is a clear testament to the effective and long-term cooperation between the two parties.

Comprehensive and Secure Solutions

Thu Do provides comprehensive and highly secure OTT solutions, helping businesses protect intellectual property and prevent copyright infringement. This ensures that all business content is protected from cybersecurity risks and copyright infringement.

We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:

Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences

High security with Sigma DRM: Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.

Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.

User interaction with Sigma Interactive: helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.

Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.

Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.

What our customers say about us

Domestic TV partner VTVcab On: “With modern technology and flexibility in service deployment, Thu Do Multimedia is not only a supplier, but also our strategic partner in the digital transformation process. The security solutions and CDN platform they provide have supported us in developing a strong OTT platform, competing with international services.”

According to the representative of VTVcab ON, for OTT TV services, latency is always a headache for service providers, but with the technical solution developed by Thu Do Multimedia,

VTVcab ON users are guaranteed to have the lowest latency and increased bandwidth capacity, users can watch at higher speeds and without interruption, this is a very important factor to ensure transmission quality. Users will not experience lag, delay, screen shaking, especially with programs and events that attract a large audience such as top football matches.

All programs and content on VTVcab ON are copyrighted programs, all content is secured by domestic copyright protection solutions developed by Thu Do Multimedia. The Sigma DRM content copyright protection solution has been tested and certified by Cartesian (UK) to meet international security standards in December 2019.

Online education partner Moon.vn: “Thu Do Multimedia has helped us enhance the security of online learning content, ensure intellectual property rights and outstanding service quality for students. Their prompt support and extensive expertise have helped us promptly meet the requirements of innovation in digital education.”

Conclusion

Collaborating with an OTT partner is not simply finding a service provider, but also choosing a companion on the path to sustainable development. Lost revenue from ineffective cooperation is not only a short-term loss but can also have a long-term impact on the position of the business.

Thu Do Multimedia, with its commitments to speed, cost, modern technology and flexibility, is a strategic partner to help you overcome challenges, optimize revenue, and develop sustainably in the competitive OTT television industry.