Mumbai, April 2025 — The OTT and IPTV market in India just witnessed a major milestone. Thu Do Multimedia India has officially appointed Arjun Raval as its Chief Technology Officer (CTO). This move clearly reflects the company’s ambition to expand and invest heavily in the Indian and Southeast Asian markets.
1. Who is Arjun Raval?
Arjun Raval brings over 15 years of experience in digital TV and OTT infrastructure in India. He has held various senior leadership roles, leading major technology projects and building broadcast systems, copyright protection infrastructure, and optimizing user experience for millions of viewers.
Arjun isn’t just a tech-savvy executive — he knows how to simplify complex systems into efficient platforms. That’s why he was chosen to lead the technical roadmap for Thu Do Multimedia in this fast-growing region.
2. Why does this matter?
India is one of the fastest-growing OTT markets in the world, with over 500 million internet users. To meet the increasing and diverse demand, companies need strong, scalable, and stable technology foundations.
Thu Do Multimedia is already known for solutions like Sigma OTT, Sigma DRM, Sigma SSAI, and Multi-CDN Selector – and now, they’ve added a top-tier tech leader to accelerate their growth strategy across India and Southeast Asia.
“We are thrilled to welcome Arjun Raval to the senior leadership team at Thu Do Multimedia India. With extensive experience and deep knowledge in broadcast and digital TV technologies, we are confident Arjun will play a key role in enhancing our products and services across the region.”
3. What will Arjun focus on?
As CTO, Arjun Raval will lead technical operations in India and Southeast Asia, including:
– Building large-scale OTT infrastructure adapted for India’s conditions – Strengthening digital rights management (DRM) – Enhancing user experience with server-side ad insertion (SSAI), personalization, and analytics – Ensuring stable, low-latency streaming systems – Supporting local clients with fast, effective implementations
4. What it means for partners and clients
For broadcasters, content producers, and telcos working with Thu Do Multimedia, Arjun’s leadership brings:
– Faster product deployment – 24/7 reliable operations – Localized technical support – Infrastructure ready for 4K/8K content
Thu Do Multimedia isn’t just providing an OTT platform. They’re building a full-stack tech ecosystem to help partners:
– Protect content with Sigma DRM – Boost ad revenue with Sigma SSAI – Deliver smooth live streams with Sigma MABR – Build flexible white-label platforms with Sigma OTT
A message to the market
The appointment of Arjun Raval sends a strong signal: Thu Do Multimedia India is stepping up. No longer a quiet player, the company is ready to compete and lead in a crowded yet high-potential OTT market.
With a clear roadmap, strong products, and the right leadership, Thu Do Multimedia is poised for its next phase of growth – faster, stronger, and smarter.
Good luck, Arjun Raval. May your streams be smooth and your packets never drop.
VTV and Thu Do Multimedia join forces to transform Vietnam’s national digital television platform, enhancing technology, content quality, and user experience. This strategic partnership focuses on building a flexible, AI-driven broadcasting ecosystem, improving accessibility, and expanding global reach to elevate Vietnam’s position in the digital media industry
1. Strategic Cooperation Between VTV & Thu Do Multimedia
Important Steps in Digital Television Industry
The cooperation between Vietnam Television (VTV) and Thu Do Multimedia not only marks an important milestone but also opens a new era for the digital television industry in Vietnam. The combination of a leading media unit and a pioneering technology enterprise will create a comprehensive broadcasting ecosystem, bringing optimal experiences to audiences in the digital age. The focus of this cooperation is to strengthen the national digital television infrastructure, build a strong, stable and flexible broadcasting system that can be expanded according to actual needs. At the same time, the application of advanced technologies such as AI and Big Data will help improve content quality, optimize low latency, improve bandwidth and bring sharper images.
Not only does this collaboration focus on improving technology, it also focuses on optimizing user experience on all platforms, from Smart TVs, mobile devices to OTT and IPTV systems. AI technology will be applied extensively to personalize content, helping audiences access programs that suit their interests, while enhancing interaction between users and platforms. In addition, VTV and Thu Do Multimedia also aim to improve the quality of content production and distribution according to international standards, expand access to regional and global markets, and increase the competitiveness of Vietnamese television on the digital media map. This strategic combination not only helps optimize operational processes but also creates a strong driving force for the Vietnamese digital television industry to break through and develop sustainably in the future.
2. Overview of Vietnam National Digital Television
In recent years, digital television in Vietnam has witnessed a strong explosion, with the emergence of a series of domestic OTT platforms, along with the transition from the traditional broadcasting model to the digital model. This transformation not only creates new opportunities for viewers but also promotes the Vietnamese media industry to integrate more deeply into the global trend.
However, this digital transformation process also faces many major challenges. First, the technology infrastructure and data transmission capabilities are not yet synchronized, creating certain barriers to the development and expansion of the digital television system. In addition, although the rich content library of Vietnam Television (VTV) has not been fully exploited to its full potential. Advertising distribution on digital platforms is limited and has not yet maximized its effectiveness. In addition, protecting content copyright is still a major issue that needs to be resolved, as many violations have occurred.
Sensitive images and automatic warnings are also factors that need to be improved, while the application of AI technology in editing and VOD (Video on Demand) services needs to be promoted to optimize user experience. These challenges require a comprehensive, creative and timely development strategy to maximize opportunities and overcome difficulties in the digital transformation process of the television industry in Vietnam.
3. The Role of VTV & Thu Do Multimedia in Enhancing Digital Television Platform
VTV – Leading Digital Content Provider
VTV is a national television station, known for its strong reputation and the trust of audiences nationwide. VTV not only has a wide coverage but also provides a diverse and quality content store, from news, entertainment, sports to education programs.
National coverage : VTV has a widespread broadcasting network, having a strong influence on the public from urban to rural areas.
Diverse program library : VTV offers a variety of programs, from entertainment, dramas to sports and education, fully meeting the entertainment needs of the audience.
Highly qualified staff : VTV possesses a team of talented and highly qualified staff, ensuring high quality television products.
Strong digital transformation : VTV is implementing strong digital transformation to meet the demand for using new TV viewing devices, in line with changing market trends.
Modern signal distribution system : VTV always invests in modern broadcasting and signal distribution systems, providing the best service quality to viewers.
Digital technology application : VTV uses digital technology in producing, broadcasting and distributing multi-platform content, from traditional television to OTT platforms.
Promotional opportunities for businesses and e-commerce : VTV is an effective promotional channel that helps businesses and e-commerce expand their market and increase revenue.
Thu Do Multimedia – Leading Technology Unit in Digital Television Industry
Thu Do Multimedia is not only a pioneer in the field of digital television solutions but also a strategic partner contributing to the development of the Vietnamese media industry. With the mission of providing advanced technology solutions, the company has contributed to building a strong digital television platform for major television stations such as VTV, while creating sustainable values for the national economy and culture.
OTT Technology Solutions For The Development Of Vietnam’s Digital Television Industry
With over 15 years of experience, Thu Do Multimedia has continuously researched and improved OTT technologies, helping to improve the quality of digital television services and protect content copyright. In particular, the company is always at the forefront of developing content copyright protection solutions such as Sigma DRM, contributing to protecting intellectual property in the media industry, preserving cultural and creative values for the country.
Join Hands to Build a Modern Vietnamese Digital Television Platform
Thu Do Multimedia is committed to contributing to the overall development of the country through digital television solutions. Cooperation with major partners such as VTV, Viettel, FPT Play, VieOn and international corporations not only helps improve the quality of television content, but also creates new business opportunities, creates jobs and develops the digital economy.
Comprehensive OTT Solution Suite Towards Sustainable Development
Thu Do Multimedia’s OTT solutions such as Sigma DRM, Sigma FAST Channel, Sigma Media Live, Sigma OTT One, Sigma DAI and Sigma AI Multi CDN not only help optimize digital television systems but also contribute to improving economic efficiency, promoting the advertising and entertainment industry in Vietnam, opening up opportunities for domestic businesses to reach out to the world.
For Sustainable Development
Thu Do Multimedia not only develops for the benefit of the company, but also aims at a common goal: Developing a strong digital television platform for the country . Thu Do Multimedia’s technology solutions help save costs for businesses, optimize economic efficiency, and ensure that the Vietnamese digital television industry is always a pioneer and constantly innovates. Therefore, the company is proud to be chosen as a strategic partner by large units, including VTV, because of their trust in our leadership ability and commitment to sustainable development for the country.
We understand that each step of the company not only brings success to itself but also has a profound impact on the overall development of the country. Therefore, Thu Do Multimedia always attaches importance to its responsibility to the community and the country , contributing to innovation, developing the media industry and promoting the image of Vietnam in the international arena.
4. New Technologies Applied In Digital Television Platform
Audio Fingerprinting:
Utilizes audio recognition to identify viewed content, enabling the synthesis of audience preferences and viewing habits.
Can be linked to specific households, enhancing personalized content delivery.
Supports deployment across all platforms, including set-top boxes, traditional TVs, and especially Smart TVs.
Artificial Intelligence (AI) in Data Analysis:
AI offers superior performance compared to traditional targeting methods, by processing large-scale data and user behavior patterns for more precise, actionable insights.
5. The Future of Vietnam’s Digital Television Platform
The cooperation between VTV and Thu Do Multimedia not only brings about significant improvements in service quality but also creates a solid foundation for the sustainable development of digital television platforms in Vietnam. During the cooperation process, the two sides have worked together to build and develop advanced technology solutions, helping to enhance user experience and optimize the broadcasting system.
With the common goal of promoting the digital television platform in Vietnam, this cooperation promises to open up a bright future for the national media industry. Thu Do Multimedia ‘s OTT solutions will continue to support VTV in improving broadcast quality, protecting content copyright and bringing superior viewer experiences. This combination not only enhances the value of content but also optimizes services on the digital television platform.
In the future, the digital television ecosystem will grow stronger and stronger, not only bringing great benefits to viewers but also creating great opportunities for content production units. Thu Do Multimedia, with its breakthrough OTT solutions, will continue to support VTV in improving service quality and developing a modern digital television system, helping businesses in the media industry improve their competitiveness.
The cooperation between VTV and Thu Do Multimedia is an important step to open a new chapter for the digital television industry in Vietnam. This is a combination of quality content , advanced technology and superior user experience , contributing to building a modern and sustainable digital television ecosystem, meeting the increasing needs of the audience and promoting the development of the Vietnamese media industry in the international arena.
Within the framework of Indian Convergence Expo 2025 , Thu Do Multimedia and MagnaQuest demonstrated a promising strategic partnership in the Indian market. This event not only marked an important step in expanding their influence but also helped the two companies build a solid relationship, opening up strong development opportunities in the future.
1. Strategic Cooperation For A Superior OTT Platform
Yeeshu Baijal, South Asia Country Director of Thu DoMultimedia India , and Sashi Guha , Vice President of MagnaQuest Technology , attended the Indian Convergence Expo 2025 together. Here, they attended the event together and shared valuable experiences and discussed the future of the OTT industry. Sashi Guha ‘s appearance in Yeeshu Baijal ‘s vlog further affirmed the strong bond and strong belief in this partnership.
MagnaQuest is a pioneer in Revenue Management & Subscription Management for the media and OTT industry. The company plays a vital role in optimizing user experience and maximizing revenue. The collaboration between Thu Do Multimedia and MagnaQuest at this event demonstrates their shared vision in developing and deploying OTT solutions in India.
2. Strengthening Thu Do Multimedia ‘s Position in the Indian Market
The partnership with MagnaQuestis a strategic move for Thu Do Multimedia to strengthen its position in the Indian OTT market. Thanks to this relationship, the company can access many strategic partners, expand development opportunities and affirm its leading position in comprehensive OTT solutions .
Thu Do Multimedia & MagnaQuest (Grey: Sashi Guaha – Deputy General Manager Magnaquest, Black Yeeshu Baijal – Country Manager Thu Do Multimedia India )
Participating in major events such as Indian Convergence Expo 2025 helps Thu Do Multimedia not only increase brand awareness but also demonstrate a strong commitment to providing comprehensive OTT solutions , helping service providers in India build modern, safe digital television systems and optimize revenue.
3. Long-term Partnership, Built on Trust
Not only is the relationship between Thu Do Multimedia and MagnaQuest strategic, it also bears the mark of sustainable cooperation. Yeeshu Baijal and Sashi Guha are not only business partners but also friends who share the same vision and goals.
This partnership is built on trust, a deep understanding of the OTT market, and a desire to jointly develop innovative solutions that will help the digital media industry in India reach further. MagnaQuest and Thu Do Multimedia’s continued participation in major events such as the Indian Convergence Expo 2025not only demonstrates a commitment to long-term cooperation, but also opens up many opportunities for both sides to jointly develop technology solutions that are suitable for local needs.
More than just a relationship, where Thu Do Multimedia brings a powerful and highly secure OTT platform, while MagnaQuest provides revenue optimization and subscription management solutions . This combination creates a sustainable ecosystem, helping OTT content and service providers in India operate more efficiently, increase profits and bring the best experience to users.
Going forward, the two companies will continue to expand their cooperation, research and deploy advanced technologies such as AI-driven content monetization, advanced data analytics, and optimized subscription business models . This will not only strengthen the position of both parties in the OTT industry but also contribute to shaping the future development of this market in India.
4. Future Development Orientation for OTT Industry
The partnership between Thu Do Multimedia and MagnaQuest is a testament to the long-term development strategy and commitment to innovation of both companies. This relationship will be an important stepping stone for both to build a solid OTT platform, driving innovation and growth in the Indian market.
In the context of the booming Indian OTT market with a strong increase in users and demand for digital content consumption, the two companies are committed to bringing advanced technology solutions , helping service providers optimize operations, increase revenue and enhance user experience.
This partnership not only helps OTT providers in India reduce operating costs and optimize resources, but also opens up a sustainable ecosystem where streaming platforms can thrive, innovate continuously and meet the increasing demands of audiences.
With a long-term vision , advanced technology and commitment to accompany , Thu Do Multimedia and MagnaQuest are laying the foundation for a new era of the Indian OTT industry – modern, sustainable and innovative .
5. Next Steps to Leading the OTT Industry
With the mission of delivering the best user experience, optimizing revenue and shaping the future of the OTT industry in India , Thu Do Multimedia and MagnaQuest are on a journey to create sustainable values for content providers, advertisers and audiences.
With these orientations, Thu Do Multimedia and MagnaQuest not only strengthen their position but also contribute to shaping the sustainable development of the OTT industry in India, bringing real value to businesses and users.
Cooperate With Thu Do Multimedia To Develop OTT Solutions
Thu Do Multimedia is committed to accompanying OTT businesses and content providers in India in their journey to develop and optimize their platforms. With a team of experienced experts and advanced technology, we are ready to advise and provide comprehensive OTT solutions, from digital rights management, revenue optimization, to personalizing user experience.
As artificial intelligence continues to revolutionize the entertainment industry, movie studios are increasingly exploring AI tools to enhance their production processes. Two of the most talked-about AI models today are DeepSeek and ChatGPT. While both offer powerful capabilities, they serve different purposes and industries. This article will break down five key aspects that movie studios need to know when comparing DeepSeek vs ChatGPT to make an informed decision.
1. DeepSeek vs ChatGPT: Core Technology Differences
When comparing, understanding their fundamental technology is essential.
ChatGPT is developed by OpenAI and built on advanced Transformer-based architecture, trained on a massive dataset with extensive knowledge in multiple fields, particularly excelling in creative content generation and storytelling.
DeepSeek, developed in China, is optimized for data analysis and multilingual processing, with a strong focus on Chinese-language applications and other Asian markets.
DeepSeek vs ChatGPT: 5 Things Movie Studios Need to Know
Application for Movie Studios:
ChatGPT is a powerful tool for scriptwriting, dialogue creation, and creative brainstorming.
DeepSeekis better suited for market research, script localization, and data-driven content optimization.
2. Creativity and Content Generation
One of the most significant differences is their approach to content generation.
ChatGPT is designed to be highly creative, capable of generating full-length scripts, developing characters, and providing plot twists that align with Hollywood-style storytelling.
DeepSeek, while capable of some content generation, is more focused on logical analysis and structured content refinement.
ChatGPT can help screenwriters generate new ideas, refine dialogues, and create marketing content.
DeepSeek can analyze past movie data to predict audience engagement, helping studios tailor their scripts for specific markets.
3. Language Processing and Translation Capabilities
For global movie studios, multilingual support is a crucial factor in choosing
ChatGPT offers strong multilingual translation and excels in writing natural, human-like dialogue in various languages.
DeepSeek is highly optimized for East Asian languages, making it a valuable tool for studios targeting Chinese, Japanese, and Korean audiences.
Differences in Resource Usage and Applications
Practical Uses for Movie Studios:
ChatGPT is ideal for script translations, generating subtitles, and optimizing international marketing materials.
DeepSeek can analyze regional audience feedback and optimize movie scripts to better resonate with Asian audiences.
4. Cost Efficiency and Performance
Cost plays a significant role in determining, is the better AI solution for movie studios.
ChatGPT offers premium AI-generated content but comes at a higher price due to its extensive computational power and API usage costs.
DeepSeek is a more cost-efficient alternative, particularly for data analysis and market research, making it a practical choice for studios operating on a tighter budget.
When to Choose Each AI:
For high-quality creative scriptwriting and storytelling, ChatGPT is the better investment.
For cost-effective market analysis and regional content adaptation, DeepSeek offers a budget-friendly solution.
5. Which AI is Better for Movie Studios?
The choice between DeepSeek vs ChatGPT depends on the specific needs of a movie studio.
For scriptwriting, creative brainstorming, and storytelling, ChatGPT is the superior AI model.
For market analysis, audience segmentation, and regional content optimization, DeepSeek is a better choice.
Best Approach for Studios:
Many studios may benefit from using both AI models together:
ChatGPT can be used for generating original ideas and writing scripts.
DeepSeek can then analyze audience preferences and suggest improvements to maximize market appeal.
DeepSeek and ChatGPT cannot replace each other
Conclusion
When deciding between DeepSeek vs ChatGPT, movie studios must evaluate their priorities. ChatGPT is ideal for creative scriptwriting and content development, while DeepSeek excels in market-driven optimizations and multilingual processing. By leveraging both AI models, movie studios can enhance their storytelling, reach wider audiences, and improve production efficiency.
For movie studios looking to stay ahead in the industry, AI-driven content creation and analysis will be a game-changer.
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The Hà Nội People’s Committee honored 36 major industrial products, including the Sigma OTT ecosystem by Thủ Đô Multimedia, as one of three recognised digital technology products.
The Hà Nội People’s Committee has held a ceremony honouring 36 major industrial products, including the Sigma ecosystem by Thủ Đô Multimedia, which was recognised as one of three major high-tech digital products from the capital city. This accolade highlights the significant impact of Sigma on the development of Việt Nam’s digital media landscape.
The Role of Hà Nội’s Major Industrial Products Programme in Supporting Sigma OTT
The major industrial products programme aims to promote high-quality industrial goods from Hà Nội-based enterprises, helping them enhance market competitiveness through cooperation and promotional support. Sigma OTT, as a recognised product, benefits from this initiative by gaining broader exposure and enhanced credibility.
In 2024, the selected products, including Sigma, will receive advertising across Hà Nội’s media platforms and have priority access to trade promotion programmes. This recognition encourages businesses to produce high-value goods and improve their efficiency and market integration. Hà Nội’s major industrial enterprises generate nearly VNĐ200 trillion annually, contributing 35 per cent of the city’s industrial output. Sigma OTT’s inclusion underscores its pivotal role in driving innovation and growth.
Sigma OTT: A Milestone in Việt Nam’s Digital Media Revolution
Sigma Ecosystem, developed by Thủ Đô Multimedia in 2018, has become a significant name in Việt Nam’s digital media sector. It offers a comprehensive ecosystem for distributing multimedia content, eliminating the need for multiple foreign solutions and reducing costs for content distributors. This innovative platform supports industries such as television, online education, and healthcare, making it a versatile solution in the digital age.
The Sigma OTT ecosystem streamlines content delivery, enabling seamless integration with existing infrastructures. By offering features tailored to industry-specific needs, Sigma empowers content creators and distributors to maximise efficiency and revenue.
Representative of Thủ Đô Multimedia (centre) received the award. Photo courtesy of the firm
Innovative Features Driving Industry Standards
One of Sigma OTT’s key innovations is the Sigma Multi-DRM digital content security solution, which was globally recognised in 2020. This cutting-edge technology addresses critical issues like copyright infringement and content protection for TV and internet streaming. By ensuring robust digital rights management, Sigma provides unmatched security for valuable multimedia assets.
Beyond its security features, Sigma also incorporates advanced analytics, offering insights into user behaviour and engagement. This data-driven approach allows businesses to tailor their content strategies and optimise viewer experiences. These features have positioned Sigma as a leader in the digital content distribution sector.
Global Expansion and Recognition
The international success of Sigma highlights its growing influence in the global digital media market. With clients in Thailand, the US, and India, Sigma has demonstrated its ability to adapt to diverse market needs while maintaining high standards of performance and reliability.
Sigma OTT Go Global
CEO Nguyễn Ngọc Hân noted that Sigma OTT’s global recognition has helped Thủ Đô Multimedia build a strong reputation. “This achievement motivates our team to continue creating leading IT solutions and positioning Việt Nam on the global digital technology map,” he said. Sigma OTT’s success not only elevates Thủ Đô Multimedia but also showcases Việt Nam’s capacity to compete in the international arena.
Looking ahead, Thủ Đô Multimedia aims to further innovate and strengthen its position in the digital technology space. Sigma will continue to evolve with new features and capabilities, addressing emerging challenges in content distribution and security. The company is committed to contributing to Việt Nam’s technology sector while expanding Sigma OTT’s global reach.
Sigma OTT with AI Technology
By collaborating with industry leaders and participating in international events, it seeks to foster innovation and set new benchmarks in the digital media industry. This forward-thinking approach ensures that Sigma OTT remains at the forefront of technological advancements, paving the way for future successes.
Sigma not only enhances content distribution but also creates opportunities for partnerships across industries. By providing a reliable and scalable solution, it enables businesses to focus on creating quality content while minimising operational challenges. This impact extends beyond entertainment to sectors such as education and healthcare, where Sigma OTT’s robust platform facilitates seamless communication and learning experiences.
In conclusion, Sigma OTT’s recognition as one of Hà Nội’s major industrial products reflects its transformative impact on Việt Nam’s digital landscape. With continued innovation and global expansion, Sigma is poised to remain a cornerstone of digital content distribution for years to come.
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