Within the framework of Indian Convergence Expo 2025 , Thu Do Multimedia and MagnaQuest demonstrated a promising strategic partnership in the Indian market. This event not only marked an important step in expanding their influence but also helped the two companies build a solid relationship, opening up strong development opportunities in the future.
1. Strategic Cooperation For A Superior OTT Platform
Yeeshu Baijal, South Asia Country Director of Thu DoMultimedia India , and Sashi Guha , Vice President of MagnaQuest Technology , attended the Indian Convergence Expo 2025 together. Here, they attended the event together and shared valuable experiences and discussed the future of the OTT industry. Sashi Guha ‘s appearance in Yeeshu Baijal ‘s vlog further affirmed the strong bond and strong belief in this partnership.
MagnaQuest is a pioneer in Revenue Management & Subscription Management for the media and OTT industry. The company plays a vital role in optimizing user experience and maximizing revenue. The collaboration between Thu Do Multimedia and MagnaQuest at this event demonstrates their shared vision in developing and deploying OTT solutions in India.
2. Strengthening Thu Do Multimedia ‘s Position in the Indian Market
The partnership with MagnaQuestis a strategic move for Thu Do Multimedia to strengthen its position in the Indian OTT market. Thanks to this relationship, the company can access many strategic partners, expand development opportunities and affirm its leading position in comprehensive OTT solutions .
Thu Do Multimedia & MagnaQuest (Grey: Sashi Guaha – Deputy General Manager Magnaquest, Black Yeeshu Baijal – Country Manager Thu Do Multimedia India )
Participating in major events such as Indian Convergence Expo 2025 helps Thu Do Multimedia not only increase brand awareness but also demonstrate a strong commitment to providing comprehensive OTT solutions , helping service providers in India build modern, safe digital television systems and optimize revenue.
3. Long-term Partnership, Built on Trust
Not only is the relationship between Thu Do Multimedia and MagnaQuest strategic, it also bears the mark of sustainable cooperation. Yeeshu Baijal and Sashi Guha are not only business partners but also friends who share the same vision and goals.
This partnership is built on trust, a deep understanding of the OTT market, and a desire to jointly develop innovative solutions that will help the digital media industry in India reach further. MagnaQuest and Thu Do Multimedia’s continued participation in major events such as the Indian Convergence Expo 2025not only demonstrates a commitment to long-term cooperation, but also opens up many opportunities for both sides to jointly develop technology solutions that are suitable for local needs.
More than just a relationship, where Thu Do Multimedia brings a powerful and highly secure OTT platform, while MagnaQuest provides revenue optimization and subscription management solutions . This combination creates a sustainable ecosystem, helping OTT content and service providers in India operate more efficiently, increase profits and bring the best experience to users.
Going forward, the two companies will continue to expand their cooperation, research and deploy advanced technologies such as AI-driven content monetization, advanced data analytics, and optimized subscription business models . This will not only strengthen the position of both parties in the OTT industry but also contribute to shaping the future development of this market in India.
4. Future Development Orientation for OTT Industry
The partnership between Thu Do Multimedia and MagnaQuest is a testament to the long-term development strategy and commitment to innovation of both companies. This relationship will be an important stepping stone for both to build a solid OTT platform, driving innovation and growth in the Indian market.
In the context of the booming Indian OTT market with a strong increase in users and demand for digital content consumption, the two companies are committed to bringing advanced technology solutions , helping service providers optimize operations, increase revenue and enhance user experience.
This partnership not only helps OTT providers in India reduce operating costs and optimize resources, but also opens up a sustainable ecosystem where streaming platforms can thrive, innovate continuously and meet the increasing demands of audiences.
With a long-term vision , advanced technology and commitment to accompany , Thu Do Multimedia and MagnaQuest are laying the foundation for a new era of the Indian OTT industry – modern, sustainable and innovative .
5. Next Steps to Leading the OTT Industry
With the mission of delivering the best user experience, optimizing revenue and shaping the future of the OTT industry in India , Thu Do Multimedia and MagnaQuest are on a journey to create sustainable values for content providers, advertisers and audiences.
With these orientations, Thu Do Multimedia and MagnaQuest not only strengthen their position but also contribute to shaping the sustainable development of the OTT industry in India, bringing real value to businesses and users.
Cooperate With Thu Do Multimedia To Develop OTT Solutions
Thu Do Multimedia is committed to accompanying OTT businesses and content providers in India in their journey to develop and optimize their platforms. With a team of experienced experts and advanced technology, we are ready to advise and provide comprehensive OTT solutions, from digital rights management, revenue optimization, to personalizing user experience.
As artificial intelligence continues to revolutionize the entertainment industry, movie studios are increasingly exploring AI tools to enhance their production processes. Two of the most talked-about AI models today are DeepSeek and ChatGPT. While both offer powerful capabilities, they serve different purposes and industries. This article will break down five key aspects that movie studios need to know when comparing DeepSeek vs ChatGPT to make an informed decision.
1. DeepSeek vs ChatGPT: Core Technology Differences
When comparing, understanding their fundamental technology is essential.
ChatGPT is developed by OpenAI and built on advanced Transformer-based architecture, trained on a massive dataset with extensive knowledge in multiple fields, particularly excelling in creative content generation and storytelling.
DeepSeek, developed in China, is optimized for data analysis and multilingual processing, with a strong focus on Chinese-language applications and other Asian markets.
DeepSeek vs ChatGPT: 5 Things Movie Studios Need to Know
Application for Movie Studios:
ChatGPT is a powerful tool for scriptwriting, dialogue creation, and creative brainstorming.
DeepSeekis better suited for market research, script localization, and data-driven content optimization.
2. Creativity and Content Generation
One of the most significant differences is their approach to content generation.
ChatGPT is designed to be highly creative, capable of generating full-length scripts, developing characters, and providing plot twists that align with Hollywood-style storytelling.
DeepSeek, while capable of some content generation, is more focused on logical analysis and structured content refinement.
ChatGPT can help screenwriters generate new ideas, refine dialogues, and create marketing content.
DeepSeek can analyze past movie data to predict audience engagement, helping studios tailor their scripts for specific markets.
3. Language Processing and Translation Capabilities
For global movie studios, multilingual support is a crucial factor in choosing
ChatGPT offers strong multilingual translation and excels in writing natural, human-like dialogue in various languages.
DeepSeek is highly optimized for East Asian languages, making it a valuable tool for studios targeting Chinese, Japanese, and Korean audiences.
Differences in Resource Usage and Applications
Practical Uses for Movie Studios:
ChatGPT is ideal for script translations, generating subtitles, and optimizing international marketing materials.
DeepSeek can analyze regional audience feedback and optimize movie scripts to better resonate with Asian audiences.
4. Cost Efficiency and Performance
Cost plays a significant role in determining, is the better AI solution for movie studios.
ChatGPT offers premium AI-generated content but comes at a higher price due to its extensive computational power and API usage costs.
DeepSeek is a more cost-efficient alternative, particularly for data analysis and market research, making it a practical choice for studios operating on a tighter budget.
When to Choose Each AI:
For high-quality creative scriptwriting and storytelling, ChatGPT is the better investment.
For cost-effective market analysis and regional content adaptation, DeepSeek offers a budget-friendly solution.
5. Which AI is Better for Movie Studios?
The choice between DeepSeek vs ChatGPT depends on the specific needs of a movie studio.
For scriptwriting, creative brainstorming, and storytelling, ChatGPT is the superior AI model.
For market analysis, audience segmentation, and regional content optimization, DeepSeek is a better choice.
Best Approach for Studios:
Many studios may benefit from using both AI models together:
ChatGPT can be used for generating original ideas and writing scripts.
DeepSeek can then analyze audience preferences and suggest improvements to maximize market appeal.
DeepSeek and ChatGPT cannot replace each other
Conclusion
When deciding between DeepSeek vs ChatGPT, movie studios must evaluate their priorities. ChatGPT is ideal for creative scriptwriting and content development, while DeepSeek excels in market-driven optimizations and multilingual processing. By leveraging both AI models, movie studios can enhance their storytelling, reach wider audiences, and improve production efficiency.
For movie studios looking to stay ahead in the industry, AI-driven content creation and analysis will be a game-changer.
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The Hà Nội People’s Committee honored 36 major industrial products, including the Sigma OTT ecosystem by Thủ Đô Multimedia, as one of three recognised digital technology products.
The Hà Nội People’s Committee has held a ceremony honouring 36 major industrial products, including the Sigma ecosystem by Thủ Đô Multimedia, which was recognised as one of three major high-tech digital products from the capital city. This accolade highlights the significant impact of Sigma on the development of Việt Nam’s digital media landscape.
The Role of Hà Nội’s Major Industrial Products Programme in Supporting Sigma OTT
The major industrial products programme aims to promote high-quality industrial goods from Hà Nội-based enterprises, helping them enhance market competitiveness through cooperation and promotional support. Sigma OTT, as a recognised product, benefits from this initiative by gaining broader exposure and enhanced credibility.
In 2024, the selected products, including Sigma, will receive advertising across Hà Nội’s media platforms and have priority access to trade promotion programmes. This recognition encourages businesses to produce high-value goods and improve their efficiency and market integration. Hà Nội’s major industrial enterprises generate nearly VNĐ200 trillion annually, contributing 35 per cent of the city’s industrial output. Sigma OTT’s inclusion underscores its pivotal role in driving innovation and growth.
Sigma OTT: A Milestone in Việt Nam’s Digital Media Revolution
Sigma Ecosystem, developed by Thủ Đô Multimedia in 2018, has become a significant name in Việt Nam’s digital media sector. It offers a comprehensive ecosystem for distributing multimedia content, eliminating the need for multiple foreign solutions and reducing costs for content distributors. This innovative platform supports industries such as television, online education, and healthcare, making it a versatile solution in the digital age.
The Sigma OTT ecosystem streamlines content delivery, enabling seamless integration with existing infrastructures. By offering features tailored to industry-specific needs, Sigma empowers content creators and distributors to maximise efficiency and revenue.
Representative of Thủ Đô Multimedia (centre) received the award. Photo courtesy of the firm
Innovative Features Driving Industry Standards
One of Sigma OTT’s key innovations is the Sigma Multi-DRM digital content security solution, which was globally recognised in 2020. This cutting-edge technology addresses critical issues like copyright infringement and content protection for TV and internet streaming. By ensuring robust digital rights management, Sigma provides unmatched security for valuable multimedia assets.
Beyond its security features, Sigma also incorporates advanced analytics, offering insights into user behaviour and engagement. This data-driven approach allows businesses to tailor their content strategies and optimise viewer experiences. These features have positioned Sigma as a leader in the digital content distribution sector.
Global Expansion and Recognition
The international success of Sigma highlights its growing influence in the global digital media market. With clients in Thailand, the US, and India, Sigma has demonstrated its ability to adapt to diverse market needs while maintaining high standards of performance and reliability.
Sigma OTT Go Global
CEO Nguyễn Ngọc Hân noted that Sigma OTT’s global recognition has helped Thủ Đô Multimedia build a strong reputation. “This achievement motivates our team to continue creating leading IT solutions and positioning Việt Nam on the global digital technology map,” he said. Sigma OTT’s success not only elevates Thủ Đô Multimedia but also showcases Việt Nam’s capacity to compete in the international arena.
Looking ahead, Thủ Đô Multimedia aims to further innovate and strengthen its position in the digital technology space. Sigma will continue to evolve with new features and capabilities, addressing emerging challenges in content distribution and security. The company is committed to contributing to Việt Nam’s technology sector while expanding Sigma OTT’s global reach.
Sigma OTT with AI Technology
By collaborating with industry leaders and participating in international events, it seeks to foster innovation and set new benchmarks in the digital media industry. This forward-thinking approach ensures that Sigma OTT remains at the forefront of technological advancements, paving the way for future successes.
Sigma not only enhances content distribution but also creates opportunities for partnerships across industries. By providing a reliable and scalable solution, it enables businesses to focus on creating quality content while minimising operational challenges. This impact extends beyond entertainment to sectors such as education and healthcare, where Sigma OTT’s robust platform facilitates seamless communication and learning experiences.
In conclusion, Sigma OTT’s recognition as one of Hà Nội’s major industrial products reflects its transformative impact on Việt Nam’s digital landscape. With continued innovation and global expansion, Sigma is poised to remain a cornerstone of digital content distribution for years to come.
Explore Sigma DAI – the cloud-based dynamic ad insertion (DAI) solution designed for TV, live events, and VOD, enabling seamless ad integration, audience management, and ad performance tracking. Learn more with Thủ Đô Multimedia!
1. Introduction to Sigma DAI
Sigma DAI is a cutting-edge solution in the field of dynamic ad insertion (DAI), leveraging cloud-based technology (SSAI) to optimize and increase ad revenue for TV broadcasters, live event organizers, and video-on-demand (VOD) platforms. With the capability to handle large numbers of simultaneous viewers, Sigma DAI empowers businesses to replace one-to-one ads for live streams and VOD content, maximizing ad effectiveness without disrupting the viewer experience.
This solution supports flexible deployment models, including multi-cluster and geo-cluster configurations, and is fully integrated with the Sigma Stream Platform, providing a comprehensive solution for ad management and performance tracking. Cloud-based ad insertion helps video platforms monetize their content while ensuring a smooth, uninterrupted viewing experience.
If your business is seeking a smart, powerful ad solution for TV, live events, or VOD, Sigma DAI is the must-have tool to optimize your advertising strategy.
Sigma DAI isn’t just a simple ad insertion tool; it’s a powerful platform designed to enhance advertising strategies for TV, live events, and VOD. Here are the standout features that make Sigma DAI the ideal solution for large businesses and video platforms:
2.1. Flexible Ad Insertion for Live and VOD
Our DAI enables seamless one-to-one ad replacement for live streams and VOD content. This means that ads can be inserted at any point during video playback without interrupting the viewer’s experience. The automatic ad insertion process maximizes ad revenue while preserving the fluidity of the video stream.
Sigma Dynamic Ad Insertion
2.2. Large-Scale Viewer Handling
One of the key advantages of our DAI is its ability to handle millions of simultaneous viewers without compromising on quality or stream speed. Powered by robust cloud technology, Sigma DAI ensures stability and high performance, even during peak viewership in live events or high-traffic VOD channels.
Sigma DAI offers various deployment models, including multi-cluster, geo-cluster, and cloud-based configurations, to meet the specific needs of different businesses and video platforms. These models optimize performance and scale the system as needed, offering flexibility in deployment across regions and platforms, enabling businesses to easily expand or adjust their ad strategies without disruptions.
2.4. Comprehensive Ads Tracking
Sigma DAI provides detailed, accurate ad tracking from server to client, allowing businesses to monitor the entire ad journey—from the moment a viewer watches an ad to the point of interaction. This in-depth data helps evaluate campaign effectiveness, optimize ad spend, and adjust strategies to achieve optimal results.
2.5. Support for Common Formats (HLS & MPEG-DASH)
With support for HLS (HTTP Live Streaming) and MPEG-DASH (Dynamic Adaptive Streaming over HTTP), Sigma DAI ensures seamless ad insertion for both live channels (Linear Channel) and VOD content, without compatibility issues. These formats allow Sigma DAI to function smoothly across all video platforms, from desktop to mobile devices, ensuring continuous, effective ad delivery.
3. Flexibility in Integration and Deployment
One of Sigma DAI’s strongest points is its flexibility in integration and deployment, allowing businesses to easily adopt this solution into their existing systems without encountering barriers.
3.1. Seamless Integration with Sigma Stream Platform
Sigma DAI is not just a standalone solution—it integrates seamlessly with the Sigma Stream Platform, a powerful and comprehensive platform for ad management. This integration allows businesses to leverage Sigma Stream’s full suite of tools and features to manage ads, analyze data, and optimize the user experience. This integration streamlines operations, saving time and costs while providing a unified, efficient advertising ecosystem.
3.2. High Compatibility and No Disruption
It is designed to be highly compatible with existing systems and platforms, from traditional TV broadcasts to modern video platforms. Its integration requires no significant technical changes, allowing businesses to deploy the solution without disrupting their current operations. This is particularly important for companies with complex existing infrastructure that want to avoid the risks of technology changes.
3.3. Scalable and Customizable
Sigma DAI offers high scalability and customization, enabling businesses of all sizes to adjust and scale their operations as needed. Whether you are a growing business or a large corporation with millions of viewers, Sigma DAI can easily expand to meet your needs without compromising performance or incurring high costs.
3.4. API Automation and Easy Integration
With robust API integration capabilities, Sigma DAI allows businesses to automate the ad insertion process and data management without manual intervention. Developers and technicians can easily set up API connections between their systems and Sigma DAI, optimizing advertising strategies without disrupting existing workflows.
4. Benefits for B2B Clients
Our DAI provides a wide range of benefits for B2B clients, especially those in TV, live events, and VOD. Here are the key advantages this solution brings to businesses:
4.1. Boosting Ad Revenue
Sigma DAI helps businesses maximize ad revenue by automating the ad insertion process for live streams and VOD. By ensuring ads reach the right audience at the right time, businesses can significantly increase their revenue potential with intelligent ad strategies. Companies can easily replace one-to-one ads and enhance the value of every view.
4.2. Cost Savings and Operational Efficiency
With its flexible cloud-based solution, Sigma DAI helps businesses reduce infrastructure and management costs. The cloud platform eliminates the need for expensive hardware systems, streamlining operations and allowing businesses to focus on their core growth strategies.
4.3. Enhancing User Experience
One of the core benefits of Sigma DAI is maintaining a continuous, uninterrupted viewer experience. By enabling smooth ad integration without disrupting video playback, Sigma DAI ensures that businesses can monetize their content effectively while maintaining the quality of their offerings. This is particularly vital during live events, where smooth video streaming is key to the success of advertising campaigns.
5. Real-World Applications
Sigma DAI is versatile and can be applied across a range of industries, from live TV broadcasting to VOD platforms, providing smart, optimized advertising solutions for every client.
5.1. TV and Live Events
For broadcasters and live event organizers, Sigma DAI is the perfect solution for dynamic ad insertion. During live events, it’s critical to insert ads in real time without disrupting the viewer’s experience. Sigma DAI enables broadcasters and event organizers to maintain a professional level of ad integration throughout their broadcasts.
5.2. VOD (Video on Demand)
As VOD platforms continue to grow, they offer significant advertising potential. Sigma DAI allows these platforms to insert interactive ads smoothly into on-demand videos, boosting ad revenue without compromising viewer experience. VOD services can optimize their advertising strategies by serving the right ads to the right audience, increasing reach and campaign effectiveness.
Conclusion
Sigma DAI is the ideal solution for dynamic ad insertion on large video platforms, from live TV broadcasts to VOD services. With its ability to insert ads flexibly, handle large-scale viewership, and optimize ad revenue, Sigma DAI provides significant value for businesses in TV and video. This solution not only helps platforms monetize their content but also ensures a seamless, high-quality viewing experience for users.
If your business is looking to learn more about how Sigma DAI can help you grow ad revenue and streamline ad operations, don’t hesitate to contact Thu Do Multimedia today for a detailed consultation.
We are excited to partner with you on your journey to maximizing ad revenue and boosting business growth!
Book a meeting now to meet with our experts and discover how Sigma DAI can optimize your advertising strategy.
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