Is Your Current OTT Partner Causing You to Lose Revenue?

Is Your Current OTT Partner Causing You to Lose Revenue?

by | Oct 30, 2024 | News

In the television industry, choosing a strategic partner in the OTT (Over-the-Top) segment and protecting copyright is a decisive factor for the development and success of the business. In-depth cooperation with the wrong partners can lead to many financial risks, reduce competitiveness, and even affect the reputation of the business. Thu Do Multimedia has noted and analyzed the potential limitations of current OTT partners that businesses need to consider carefully.

Below is an overview of the factors leading to lost revenue and solutions to improve your OTT cooperation situation.

1. Revenue Loss Due to Inadequate Cooperation

An ineffective strategic collaborator can cause a business to lose revenue and not achieve the expected revenue. Cooperation needs to come from both sides, exploiting deeply, thoroughly and keeping the commitment between the two sides to work together to hope for long-term development. Below are some partners and businesses that often encounter:

1.1 Slow Service

One of the most obvious signs of choosing an unsuitable OTT partner is the delay in service. The partner’s response time is an important factor affecting the implementation of projects. In the television industry, delays can have serious consequences because the service launch time is often very urgent and requires a fast response speed.

Consequences: Slow response from collaborators not only delays the progress of projects but also causes businesses to lose their competitive advantage. When businesses fail to meet market demand, they are easily surpassed by competitors, and their revenue also decreases significantly. Customers will choose OTT services from competitors with higher speed and reliability, causing businesses to gradually lose their market share.

Service deployment can be careless, rarely late once, but if it happens regularly, businesses really need to review and adjust policies and commitments with partners accordingly.


1.2 High Costs

Another problem that many TV businesses face is unreasonably high service costs from OTT partners. OTT providers often offer attractive initial prices but may then increase service fees when contracts are renewed or services are expanded.

Consequences: High costs, especially when not commensurate with the value received, can make it difficult for businesses to optimize profits. When the cost of investing in OTT services takes up too much of the budget, businesses will lack resources to invest in other areas such as improving content, developing new technology, and building marketing strategies.


This is a factor that businesses need to consider, because high costs lead to having to increase product prices, which makes the average customer not choose a business when the cost is significantly higher than that of competitors. No one likes to pay a higher price in exchange for the same service. Costs directly affect revenue, you have more choices than you think. Therefore, choosing a business with lower costs but equal services is extremely necessary.


1.3 Lack of Flexibility

The lack of flexibility in service provision from collaborators is also one of the reasons why business revenue is affected. Market demand is always changing, and businesses need a partner who can adjust services to suit their new requirements.
Consequences: An inflexible partner will make it difficult for businesses to deploy services that meet market needs in a timely manner. This can lead to lost business opportunities as customers switch to other platforms that offer more diverse and flexible services.

For example, as the number of customers increases, so does the demand for DRM (Digital Rights Management) solutions. However, many businesses are struggling to adapt and evolve their DRM systems to meet the diverse and rapidly changing needs of the market.

Another example is a small online video platform that was attracting a growing number of users. To meet the increased traffic, they deployed a CDN (Content Delivery Network) system. However, this system was designed with a fixed configuration to serve a certain number of users. When the number of users increased suddenly, such as during a large live event, the CDN system could not cope.

Consequences:

Slow video loading speed: Users have to wait a long time for the video to load completely, causing an extremely poor user experience.
Jittery, interrupted video: Due to overload, the video is jerky, interrupted or even unplayable.
Error 502, 503: The CDN server is overloaded, leading to 502 (Bad gateway) or 503 (Service Unavailable) errors, making it impossible for users to access the content.
Loss of customers: Users will quickly switch to other platforms with better viewing experiences.


1.4 Outdated Technology

In a fast-changing industry like television and OTT, technology is always a prerequisite for businesses to maintain their position. Collaborators using old or outdated technology can cause the quality of the business’s services to decline.
Consequences: When businesses cannot provide high-quality OTT experiences to customers, they will gradually lose credibility and trust from users. The ultimate consequence is lost revenue and difficulty in attracting new customers as well as retaining old customers.

2. Change to Develop: Find the Right OTT Solution

Recognizing the above weaknesses, finding a reliable OTT partner with in-depth support capabilities is extremely important. Thu Do Multimedia provides comprehensive solutions for television, music, and education production businesses with many services such as digital copyright protection, CDN, and interactive television. Below are the commitments that Thu Do Multimedia brings to thoroughly solve the above problems:


2.1 Quick Support

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Good cooperation with associates

With a team of professional technicians and an instant response system, Thu Do Multimedia is committed to quickly supporting all requests from customers. Completely different from other OTT providers, Thu Do’s service always puts flexibility and speed first.


Benefits: Ensure your project progress is not delayed and you can deploy services to users on time. This also helps businesses maintain their reputation and ensure competitive advantages.


2.2 Competitive Costs

Understanding the financial difficulties that businesses face, Thu Do Multimedia offers competitive costs and a commitment to price transparency. Service packages are designed to optimize the value received from the investment.
Benefits: Helps businesses save costs while still being able to improve service quality, while maintaining the ability to invest in other areas. For businesses new to the OTT market, having a collaborator with reasonable costs is a significant advantage to start with.


2.3 Leading Technology

Thu Do Multimedia always updates the latest technology, uses advanced technologies and brings stable service quality, meeting the high requirements of the market. Solutions such as HLS and DASH encoding help ensure smooth and secure video quality.

Thu Do Multimedia applies advanced DRM standards such as Google Widevine, Apple FairPlay, and Microsoft PlayReady to protect business content on digital media platforms. Integrating DRM technologies from the world’s leading vendors ensures that customers’ content is always optimally protected, regardless of the device the viewer uses.
Benefits: Businesses can confidently provide excellent user experiences, helping to increase customer satisfaction and retention. High technology also helps businesses maintain a competitive advantage and easily expand services when needed.

Sigma Multi DRM
Sigma Multi DRM


2.4 Flexibility in Service Deployment

The highlight of Thu Do Multimedia is the flexibility in deploying OTT solutions, suitable for each business’s needs and business models. Customers can choose from a variety of solutions such as digital copyright protection, CDN, and interactive television.
Benefits: Having a flexible collaborator helps businesses quickly adapt to market changes and new user needs. Thu Do Multimedia is committed to always being ready to adjust and optimize services for each business, helping them maximize business opportunities.

“Are you having a headache because of finding a comprehensive solution provider for your OTT platform? Having to contact many different units to solve issues of copyright protection, interactive television, and content distribution is not only time-consuming but also causes many risks. Thu Do Multimedia will help you solve all those problems.

3. Why is Thu Do Multimedia an Ideal Strategic Partner?

In an industry with fierce competition and constant demand for innovation, finding a partner with high adaptability and comprehensive support is very important. Thu Do Multimedia not only provides OTT services but also is a strategic partner supporting businesses to develop sustainably.

Extensive Experience and Expertise

With 15+ years of experience and expertise in the industry, Thu Do Multimedia is proud to be a trusted collaborator of many large enterprises. Thu Do’s team has a deep understanding of the challenges and requirements of the television market, thereby providing solutions to optimize revenue.

Thanh tich thu do multimedia 1
Thu Do Multimedia’s strategic partners

Commitment to Long-term Cooperation

Thu Do Multimedia is committed to maintaining long-term and sustainable cooperative relationships with customers. Honesty and transparency in all transactions, along with good after-sales service, are the reasons why many businesses choose Thu Do Multimedia as a strategic partner.

Accompanying VTVcab ON from the early days, Thu Do Multimedia has played an important role in building and developing the channel’s brand. We have provided advanced technology solutions, helping VTVcab ON improve image and sound quality, and expand coverage. In addition, Thu Do Multimedia also supports VTVcab ON in building and implementing effective marketing campaigns, helping the channel reach a wider audience. The success of VTVcab ON today is a clear testament to the effective and long-term cooperation between the two parties.

Comprehensive and Secure Solutions

Thu Do provides comprehensive and highly secure OTT solutions, helping businesses protect intellectual property and prevent copyright infringement. This ensures that all business content is protected from cybersecurity risks and copyright infringement.

We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:

Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences

High security with Sigma DRM: Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.

Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.

User interaction with Sigma Interactive: helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.

Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.

Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.

What our customers say about us

Domestic TV partner VTVcab On: “With modern technology and flexibility in service deployment, Thu Do Multimedia is not only a supplier, but also our strategic partner in the digital transformation process. The security solutions and CDN platform they provide have supported us in developing a strong OTT platform, competing with international services.”

According to the representative of VTVcab ON, for OTT TV services, latency is always a headache for service providers, but with the technical solution developed by Thu Do Multimedia,

VTVcab ON users are guaranteed to have the lowest latency and increased bandwidth capacity, users can watch at higher speeds and without interruption, this is a very important factor to ensure transmission quality. Users will not experience lag, delay, screen shaking, especially with programs and events that attract a large audience such as top football matches.

All programs and content on VTVcab ON are copyrighted programs, all content is secured by domestic copyright protection solutions developed by Thu Do Multimedia. The Sigma DRM content copyright protection solution has been tested and certified by Cartesian (UK) to meet international security standards in December 2019.

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Partner of Thu Do Multimedia – VTVcab On

Online education partner Moon.vn: “Thu Do Multimedia has helped us enhance the security of online learning content, ensure intellectual property rights and outstanding service quality for students. Their prompt support and extensive expertise have helped us promptly meet the requirements of innovation in digital education.”

Conclusion

Collaborating with an OTT partner is not simply finding a service provider, but also choosing a companion on the path to sustainable development. Lost revenue from ineffective cooperation is not only a short-term loss but can also have a long-term impact on the position of the business.


Thu Do Multimedia, with its commitments to speed, cost, modern technology and flexibility, is a strategic partner to help you overcome challenges, optimize revenue, and develop sustainably in the competitive OTT television industry.

Contact Now

4 New Trends In Digital Television Industry That You Can’t Miss

4 New Trends In Digital Television Industry That You Can’t Miss

by | Oct 29, 2024 | OTT, DRM, News, Sigma DRM, SSAI

The digital television industry is growing and changing rapidly. If you are interested in the growth of digital television, let’s explore 4 new development trends in the global digital television industry with Thu Do Multimedia!

The Importance of Digital Television in the Age of Technology

Digital television is playing an increasingly important role in the context of rapidly developing technology, especially in the digital era. The transition from analog television to digital television not only brings many technical benefits but also changes the way television content is produced, distributed and consumed.

High resolution, sharp images and vivid sound have enhanced the viewer experience, especially with content such as sports, movies and entertainment programs. This meets the increasing demand of consumers for quality and diversity in entertainment content.

Definition and Benefits of Digital Television

Digital Television (DTV) uses digital signals to transmit and receive images and sound, providing higher quality than analog television.

It allows for the transmission of multiple channels in the same frequency band, saving spectrum space and providing new services such as multiplexing, electronic program guides (EPGs), and additional languages.

Multi-Platform Television Trends

The development of technology has promoted the multi-platform television model, allowing content to be accessed through many different devices such as mobile phones, tablets, and smart TVs. This model not only helps viewers watch content on demand but also creates opportunities for content producers to interact with viewers more effectively.

Convenience: Viewers can watch their favorite shows anytime and anywhere.


Interaction: Platforms like Facebook and YouTube allow audiences to interact directly with content, helping to build a loyal audience.

Digital Television Trends that have been growing in recent years and will continue to “break the ice” in the near future

1. Growth of OTT Television

    The over-the-top market size is estimated to reach USD 0.58 trillion in 2024 and is expected to reach USD 1.99 trillion by 2029, growing at a CAGR of 28.19% during the forecast period (2024-2029).

    Over-the-top OTT Market Analysis

    Over the top (OTT) is a film and television content platform that is delivered over a high-speed internet connection instead of a cable or satellite provider-based platform.

    The adoption of OTT has significantly supported the video, music, podcast and audio streaming categories. The increased adoption can be attributed to its narrow genre selection, packaging flexibility, wider device availability, internet penetration and lower costs.

    Growth of OTT Television
    OTT software growing at a CAGR of 28.19% during the forecast period (2024-2029)

    Mordor Intelligence report, The constant shift towards commoditization of sports and entertainment services, along with competition from OTT providers, is expected to drive the OTT industry forward. Traditionally, sports and entertainment channels have been subscribed to cable and satellite TV. However, the development of OTT platforms is disrupting this model by providing a variety of sporting events, live broadcasts, and entertainment content directly to consumers.

    The growth of smart devices and the development of the internet are the main factors driving the growth of OTT platforms. The penetration of smartphones, tablets, and smart TVs has brought more avenues to access OTT. These devices connect to the internet, allowing customers to watch their favorite movies and music easily.

    Moreover, the availability of high-speed internet connections along with 4G/5G broadband mobile networks provide a smooth experience for customers when accessing OTT platforms.

    The combination of smart devices and high-speed internet also helps increase convenience and personalization for users. OTT platforms will recommend and analyze user data to make suggestions about different movie playlists, singers, trends, etc. for each person.

    These factors have promoted the development of OTT, attracting many subscribers and boosting revenue from subscription fees and advertising. Therefore, television companies and television stations have realized the importance of OTT and launched their own streaming services or cooperated with existing OTT platforms to develop in this open industry.

    Along with development, there are always problems to solve

    Online video piracy is an important issue affecting the OTT market. Piracy is the theft of digital content and its illegal distribution and consumption on the internet. This problem directly affects the revenue of production enterprises and official distributors. The revenue loss is huge. It undermines the business models of OTT providers, who rely on subscription fees or advertising revenue to stay in business.

    2. Real-Time Interaction Trends in Digital Television

    In digital television, real-time interactivity is becoming an important trend. Modern platforms allow audiences to directly participate in the program through activities such as voting, discussion and sharing opinions on social media channels or related applications.

    Real Time Interaction Trends
    Real-time interactivity is becoming an important trend

    For example, reality TV shows such as “The Voice” or major sporting events often integrate online voting features, allowing viewers to participate in deciding the results or interact with the host.

    The impact of this trend on the viewer experience is very positive, as it creates a sense of connection and direct participation in the content they are watching. Interactivity helps make TV content more engaging, while also providing a sense of intimacy and personalization, making the audience feel like they are part of the program, rather than just passive observers.

    Specific Figures on the Increase in Viewership in Interactive Television Programs

    Audience Growth

    The programs “Happy Lunch” on VTV6 and “Healthy Living Every Day” on VTV2 have recorded a significant increase in the number of viewers participating in interactions, showing the appeal of these programs to the public.

    Popular interactive features

    Features such as Time Shift and content storage allow viewers to not miss their favorite programs, thereby increasing audience participation. For example, Viettel TV service allows users to store content for 7 days and rewind 2 hours before.

    Audience participation increases

    Globally, many TV channels such as BBC, CNN, and NBC have also applied the interactive TV model through mobile applications and online platforms, allowing viewers to participate in polls, votes, and discussions on hot issues.

    Demand for high quality

    Today’s audiences not only want to watch but also want to interact with content. This leads to producers having to invest in richer and more diverse content to meet this demand.

    In short, the increase in viewers of interactive TV programs not only reflects changes in content consumption habits but also shows that audiences increasingly want to participate and influence the content they watch. The above statistics prove that interactive TV is becoming an important trend in the modern media industry.

    OTT Applications Integrating with SmartTVs to Increase Interaction

    In the context of increasingly developing digital TV, many OTT (Over-The-Top) applications have been integrated into SmartTVs to enhance user experience and increase high interactivity.

    1. VTV Plus
      This application allows users to connect to the Internet to watch a variety of high-quality copyrighted TV content. VTV Plus supports multi-screen interaction, allowing viewers to participate in activities such as voting and sending feedback directly during programs.
    2. FPT Play
      FPT Play not only provides live TV channels but also allows users to review broadcast programs. The application integrates many interactive features, including commenting and sharing content on social networks.
    3. Netflix
      Although primarily a video-on-demand service, Netflix also offers interactive programs such as “Bandersnatch”, where viewers can choose the direction of the story. This creates a unique and personalized experience for the audience.
    4. YouTube
      The platform allows users to watch videos and participate in livestreams with the ability to comment directly. YouTube also integrates the Super Chat feature, allowing viewers to send paid messages during live broadcasts.

    The real-time interaction in digital television feature has been widely applied in domestic and foreign television platforms. However, in the future, this feature will be further upgraded, bringing a more “classy” interaction to viewers.

    3. Blockchain Technology in Digital Television Copyright Protection

    Along with the development of the OTT platform is the increasing problem of copyright infringement. Therefore, DRM service providers always enhance the strongest copyright protection feature for producers.

    Blockchain Technology in Digital Television Copyright Protection
    Blockchain is expected to increase to 163.83 billion USD in 2029

    New discovery, Blockchain technology has emerged as an effective solution to protect content copyright in the digital television field.

    According to a report by Grand View Research, the global blockchain market reached 5.92 billion USD in 2021 and is expected to increase to 163.83 billion USD in 2029. This growth reflects the potential for widespread application of blockchain technology in many fields, including television.

    Mr. Han said: “If you don’t know about the Internet, you are standing outside the current situation. However, in about 10 years, if you don’t know about blockchain, we will be like people who have not used the Internet for the past 20 years”.

    How Blockchain Can Prevent Digital TV Piracy

    Content Authentication and Protection

    Blockchain allows for the recording of information about the author, creation date, publication date, and ownership of digital television content. This helps authenticate the integrity of the content and prevent unauthorized changes after broadcasting, thereby protecting the rights of producers and authors.

    Ownership Management

    With blockchain, managers can easily manage intellectual property rights on a distributed database. Allowing for secure, transparent storage and limiting copyright disputes.

    Creating NFTs for Exclusive Content

    Blockchain technology also allows for the creation of non-fungible tokens (NFTs) to represent television works. Each NFT will ensure the uniqueness of the work, helping to protect intellectual property rights and prevent unauthorized copying. Producers can issue NFTs as “tickets” for online events or exclusive content, creating a new business model.

    Blockchain technology offers many benefits in protecting digital television copyright, from content authentication to ownership management and transaction automation. With the continuous development of this technology, it promises to become an important tool in protecting intellectual property in the television industry in the future.

    Read more: Thu Do Multimedia speaks about Blockchain technology

    4. Personalizing Customer Experience on Digital Television Platforms

    Artificial intelligence (AI) technology is increasingly being chosen and widely applied in digital television. Bringing many benefits, performance and breakthrough new features in the future.

    Inevitable trend

    According to Master Nguyen Truong Giang, Director of the Television Technical Center, the application of AI in digital television is not only feasible but also an inevitable trend. AI can be applied in all stages from content ideation to program production techniques.

    Improving content quality – Automation

    AI helps automate many tasks in content production, such as converting speech to text, automatically creating metadata, and analyzing big data. This not only saves time but also improves accuracy in the production process.

    Analyzing user data – Audience and content
    AI supports the collection and analysis of user behavior data on platforms such as VTVGo and VTV.vn. This helps producers better understand audience preferences, thereby developing more appropriate and effective content.

    Creating virtual MCs

    image 18

    Vietnam Television has applied AI to create virtual MCs, simulating the intonation, voice and expression of real editors. This helps save time and costs in program production.

    Many major TV stations in the world such as in the US, India, and Korea have started using AI MCs for their programs since 2022, showing the popularity of this technology globally.


    The application of AI in television is expected to continue to grow strongly in the coming years, with the ability to improve user experience and increase production efficiency.

    Leading the digital television trend – Thu Do Multimedia

    The above 4 future development trends of the digital television industry are trends that have been and are being strongly applied in 2024, but are still predicted to continue to grow and make further breakthroughs in the future 2025 – 2029.

    Foreseeing these trends, Thu Do Multimedia has pioneered in technology and led the trend to have smart solutions to support digital content production businesses to develop strongly when applied to businesses and organizations.

    Comprehensive OTT solution for digital television

    We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:

    Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences

    High security with Sigma DRM: Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.

    Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.

    User interaction with Sigma Interactive: helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.

    Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.

    Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.

    Details about Sigma DRM applying Blockchain in the digital television industry

    According to Mr. Han – CEO of Thu Do Multimedia, by combining Sigma DRM to protect copyright and blockchain – helping to instantly record the remuneration of parties involved in creating works, it will help solve the painful problem of copyright infringement and transparency of remuneration in the online environment.

    image 19
    Mr.Han told about Blockchain trends in digital television

    Copyright infringement in the digital environment (digital television) often occurs because these are intangible goods that are characterized by being cross-border and easy to share. Therefore, it is very easy to create a copy with unchanged content quality through peer-to-peer sharing with zero marginal cost.

    “Content creators and publishers have almost no control over how their products are shared online,” said Mr. Han.

    According to the CEO of Thu Do Multimedia, with the application of blockchain, each time digital content is shared, it will be recorded by the system. The use of content is done by smart contracts with a certain network fee, so the marginal cost will increase.

    Blockchain technology will not only be applied to copyright protection of television but also music content, electronic publications or more broadly, all industries related to creativity.

    Digital content copyright protection: Sigma DRM is designed to protect copyright for television services and digital content. This solution has been certified to meet international security standards of Cartesian and is applied to many television services in Vietnam such as VTVcab On, TV360, Gojapan, and Nexta.


    Violation Detection: Sigma DRM uses AI technology to detect and warn of device tampering or security vulnerability exploitation within 1/1000 of a second, helping to protect content quickly and effectively

    “Blockchain can also create new business models by allowing users to transfer or charge for copyrighted content they own after using it. This is completely possible when Thu Do Multimedia’s Sigma DRM digital content copyright protection solution is integrated with blockchain technology,” said Mr. Han.

    Previously, Thu Do Multimedia has also successfully applied blockchain to Fado Go – an e-commerce platform co-founded by this company. In the case of Fado.vn, blockchain is applied to accumulate points (Loyalty Points) for customers and record the frequency of using the utilities to buy and transport goods from Fado. Customers will have complete peace of mind, because Blockchain will help prevent anyone from illegally using their reward points other than them.

    Multi-dimensional – multi-platform interaction with Sigma Interactive

    Sigma Interactive, part of the OTT solution ecosystem of Thu Do Multimedia, is a powerful tool that helps enhance multi-dimensional and multi-platform interaction between content producers and audiences. This solution not only enhances user experience but also expands the accessibility of digital content on different devices.

    This is a new trend in digital television, we have a prominent feature compared to competitors which is a diverse interaction model. Regardless of what content producer or publisher you are, we can easily meet this feature for your business. Whether it is sports, movies, online learning, etc., Sigma Interactive can be easily integrated into the system.

    Thu Do Multimedia’s experts have extensive experience in developing interactive applications, helping to ensure product quality and their popularity with end users.

    Conclusion:

    The digital television industry is changing dramatically thanks to four leading trends: OTT, Blockchain, interactive television, and artificial intelligence (AI). The application of these technologies not only helps businesses optimize user experience but also enhances security, personalizes content, and develops more effective advertising methods.

    Thu Do Multimedia, with a comprehensive OTT solution set such as Sigma DRM and Sigma Interactive, is a reputable partner supporting businesses in the digital television industry to constantly innovate and develop. By combining these advanced solutions, businesses will be able to meet market needs and expand their reach in the future.

    Contact us today to get your questions answered.

    Contact Now

    5 Problems Businesses Encounter When Developing Online Training Platforms

    5 Problems Businesses Encounter When Developing Online Training Platforms

    by | Oct 25, 2024 | DRM, News, Sigma DRM

    The path to developing an online training platform is not easy, to achieve success there will certainly be problems and risks that businesses need to pay attention to. Don’t worry too much! Check out the following 5 problems that your business may be facing.

    5 things to consider now if your online training business is not working:

    1. Low ROI

    ROI (abbreviation of Return On Investment) means return on investment, return on investment or also known as profit rate. This is an index that helps businesses measure the performance or profit from an initial investment.

    This is a problem that many online course content developers worry about in the early stages. When investing a lot in creating content, personnel costs, operations, software, etc. But when collecting, the profit is too low, there are no students registering for the course.

    Low ROI
    Profits plummet

    This is an index that directly affects the business’s profits, so businesses pay attention to finding solutions to improve the problem of low ROI. Some businesses do not build a brand but want to generate revenue immediately, so they invest a lot of money in advertising, but the results are very low. Advertising costs account for 80% of revenue.

    If your business is experiencing this situation, stop and consider the following factors:

    Data Analysis:

    is the key to evaluating and improving the effectiveness of course content. By collecting and analyzing data from many different sources, we can objectively evaluate the effectiveness of each course. From there, we can determine which factors are affecting the learning outcomes of students, such as content quality, teaching methods or interactions between instructors and students.

    Data analysis
    Data analytics for online courses

    Improve Content:

    Course content plays an important role in retaining students. It is the core issue for students to continue investing in the course and recommend it to others. To improve the quality of content, make sure the courses are constantly updated and suitable for the actual needs of students.

    In addition to teaching theories, applying different teaching methods to make learning practical such as solving case studies, practice, and interaction between lecturers and students is necessary.

    Strengthen Marketing:

    To attract more students, we need to diversify marketing channels, such as social networks, email marketing, online advertising. Besides, building a strong personal brand, providing valuable free content is also a way to attract the attention of potential customers.

    Ensure Market Demand:

    Before mapping out the curriculum, carefully research the market to understand how much % of market demand this course is providing, what are the gaps that other courses cannot meet. Nowadays, each short-term or long-term course is awarded a certificate after the course, this is a good way that businesses can apply to motivate students to complete the entire online course and have results to beautify their profile.

    2. Poor video quality

    Many courses fail because their content is not up to par with what learners are used to. Modules may be too large and not engaging for viewers during online training. Some problems encountered include:


    High content loading delay: When videos or content are delivered in large chunks, loading times can be long, especially for users with unstable and slow network connections.
    Disrupted experience: Users often experience lag or long waits to view full content, which reduces the learning experience.

    Not only that, it is also difficult for administrators to manage online training data, a large volume also makes the server heavy and difficult to download for data analysis.

    Design and test carefully

    Designers can help you solve this problem, they help you present information logically, in attractive formats, with diverse presentations, combined games, etc. They also know how to arrange content into small modules that readers can easily absorb.

    The main solution to the problem is to divide the content into shorter segments. This helps the loading speed to be significantly improved, users do not have to wait for the entire data file

    Reduce lag, short segments allow for smoother management and transmission of teaching content, the network does not necessarily have to be too strong to be able to download or view smoothly on the website.

    Buy Thu Do Multimedia’s CDN solution now – The leading solution to accelerate digital content transmission

    With the strong development of online content, especially video streaming, applying CDN solutions not only improves content quality but also enhances user experience.

    CDN's role in smooth online course delivery
    CDN’s role in smooth online course delivery

    Deliver content closest to users: CDN stores copies of content on multiple servers in different geographical locations, from which content is delivered from the server closest to the user, reducing loading time. This is especially necessary for multinational online training businesses, because the fastest CDN delivery is needed to provide a great experience for learners.

    Optimize bandwidth and transmission speed: By cutting content into small pieces and transmitting it through the CDN network, the loading speed and content quality are significantly improved, minimizing lag and interference no matter where learners are.

    Ensure content quality in all conditions: Even with a large number of visitors, the CDN system is still able to maintain content quality thanks to the ability to distribute the load evenly across servers.

    Small investment – Unexpected efficiency


    CDN is truly a necessary solution in today’s video industry. Without knowing about CDN, businesses will not be able to bring a smooth learning experience to subscribers. Online platforms always try to squeeze the video resolution down, making the video very blurry and less interactive. This is a big problem and CDN helps businesses to deliver scientific online content, in line with the learner’s psychology and sharp and smooth in any situation.

    A small investment but can help businesses convey messages seamlessly, keeping viewers engaged for a long time. It’s like the experience of watching a good movie on “Netflix”, very smooth and very engaging. Increase learning efficiency for students.

    3. Ineffective Marketing

    You have a product, but is your business doing a good job of marketing to convey the message to customers? Among hundreds of thousands of online training platforms, what makes you stand out the most? This is a difficult question, right?

    Marketing an online course properly is an important factor in determining the success of the course. It provides information to the target audience and encourages them to quickly make a decision to “experience” the course. However, even if you have created a high-quality, informative course, it will not be well communicated to the right people.

    For example, the Duolingo learning application is a typical case study for “a separate path” in the online training industry. They accurately identify customers as the young, dynamic, fun, humorous generation, learning like playing, playing like learning, so the marketing sentences or reminders to learn of Duolingo app are very cute and true to the learner’s insight, “I’m too lazy to study”, “I miss you so much, let’s go back to studying”, .. Help retain customers and spread quickly.

    image 17
    Duolingo Creative Online Marketing

    How to increase marketing like Duolingo

    Identify the right target audience: Analyze customers according to factors such as age, interests, location, habits, desires, .. To adjust marketing messages to suit the needs of each audience. For example, with primary school students, online training teachers should incorporate many thinking and entertaining games into the lecture, so that children are easily stimulated and explore more.

    Create engaging learning content: divide online training content into different pillars, such as blogs, seminars, games, exams, in-depth, etc. Take advantage of technology in teaching to show the intuitiveness and practicality of the theory being received.

    Reach the right place: Popular channels used to reach target customers in online training platforms such as social networks, email marketing, websites, groups, etc. In particular, the website needs to be optimized (SEO) properly, trying to bring the article to the top of Google to make it easier for learners to access. In addition, businesses can send marketing emails directly to subscribers to encourage them to buy or re-register for many different courses. This is a channel that Duolingo does very well.

    4. Security issues in online training

    According to Go-Global’s report on “online copyright infringement”, more than 80% of online video copyright infringement occurs“. This number is alarming, isn’t it? Online courses are also among the videos that hackers often steal.

    Online course piracy is a problem that businesses may not have thought about when they encounter a situation of “unsold customers” despite “good courses”. Businesses do not know that their courses have been distributed and “commercialized” at a value of only 1/10 of the original price that the business is selling.

    Every day, hundreds of courses are released, but there are also hundreds of courses that are blatantly stolen. Pirated websites will aggregate all the courses of online training platforms or influential teachers and “sell” them at an unimaginably low price. As a result, the assets of the business are reused without their knowledge, and their own original courses have no revenue.

    Read more: How Sigma DRM Can Be the Game-Changer for Online Course Management in 2025

    Another security issue is the leakage of personal data of students. Information such as name, address, phone number, email can be stolen and used for malicious purposes. In addition, unauthorized access to learning materials, lectures, and tests is also a major concern. Cyber ​​attacks such as DDoS attacks, malware, and viruses are also frequent threats to the online learning system.

    A short-sighted mindset of the leader is that: online courses of small businesses do not need copyright protection because there will be no hackers to attack. But the truth is, every course is a “fat prey” for pirated websites to attack. And once a method of protecting assets in cyberspace is not found, the business will lose revenue in the long run.

    Security solution – copyright protection for online courses at Thu Do Multimedia

    Thu Do Multimedia has developed Sigma DRM technology with the mission of helping businesses protect digital copyrights in cyberspace, reducing the rampant copyright infringement today.

    Simply put, Sigma DRM works by encrypting file content with a secret key. When students need to use the online course file, they need the Key to decrypt the file. At this point, students can access the course and enjoy the full lecture in a private space.

    Multi-layer content encryption, comprehensive protection:

    Overcoming all barriers:

    Sigma DRM uses multiple layers of complex encryption, turning learning content into an “impregnable fortress of attackers”. This helps prevent all forms of unauthorized copying and sharing, ensuring that only authorized people can access and use the documents.
    Absolute peace of mind:

    With a solid security layer, educational institutions can rest assured that their learning materials are securely protected, avoiding leaks or unauthorized use.


    Flexible access management, meeting all needs:

    Detailed authorization:

    Sigma DRM allows administrators to set different access rights for each type of document and each user group. For example, teachers can access all documents, while students can only access documents related to their course.
    Optimize the learning experience:

    Flexible authorization helps ensure that each user only has access to the necessary information, avoiding information overload and improving learning efficiency.


    Effectively detect and prevent copyright infringement:

    Monitor all behaviors:

    Sigma DRM’s system continuously monitors all activities related to learning materials, from downloading, sharing to printing.
    Fast handling of violations:

    When detecting any copyright infringement, the system will automatically warn and lock the user’s account, helping to protect the rights of the creator.

    drm-protecting-online-courses
    Sigma DRM-protecting-online-courses

    In short, Sigma DRM is a comprehensive security solution that helps educational institutions protect learning materials, prevent copyright infringement and create a safe and professional online learning environment.

    Thu Do Multimedia’s new partner in the education sector is the moon.vn platform, a large online education website in Vietnam. Specializing in providing courses for high school students, university entrance exam preparation.

    When deploying Sigma DRM, moon.vn courses are protected and managed easily. No longer is the situation where 60% of courses were stolen before, but instead 100% of courses are managed for access rights, helping businesses increase their reputation and security, increase revenue and profit from online training courses.

    Education is the field that needs to deploy Sigma DRM first, because the need is not only to protect digital products such as online courses but also to protect important online documents of teachers, personal information of students, etc.

    Protect to survive

    Businesses have spent a lot of effort and money to create and own online courses, so the factor of “copyright protection” to avoid attacks or blatant infringement is the first and most important thing in maintaining a long-term business.

    The cost of implementing Sima DRM is really too small compared to the loss of revenue that businesses have to bear when courses are leaked. This has been verified.

    If your business is experiencing this loss, please contact Thu Do Multimedia – the leading business in online copyright protection in Vietnam, to be listened to, have your difficulties resolved and receive the most thoughtful advice on the optimal solution for your business.

    5. Poor resources/unfinished products

    This is the final reason for the damage that businesses can most likely encounter in the online course business. Once the course has good content, learners are easily bored, uninterested and do not see the value of the course and negatively affect the brand.

    It is necessary to conduct an evaluation survey to know the current state of the training quality, how learners feel about the course, what are the desires and needs for further improvement of each course? From there, businesses will optimize the course and produce more valuable and useful lectures.

    Suppose you are developing an online course on digital marketing. After completing a module on SEO, you can conduct a survey to assess learners’ satisfaction with the content, presentation and practice exercises. Based on the survey results, you can adjust the content, add more real-life examples, or change the presentation to better suit the needs of the learners.

    Sigma DRM I mentioned above can help businesses save a lot of time, because this technology will analyze each customer experience in detail and suggest better ways to handle the course. This helps businesses not to focus on expensive surveys, but only focus on improving each point in the analysis data is best.

    Big challenges come with big rewards…

    It’s often difficult to get into a business like eLearning because the risks are often high. However, if you play your cards right, it can be a very profitable venture. The risks of developing online training that we describe in this article may be real for industry professionals, but with careful planning, they overcome them every day and achieve their goals. You can do the same by conducting pre-launch due diligence and setting up a few rounds of testing.

    The business’s job now is to pick up the phone and contact Thu Do Multimedia for advice on useful solutions such as Sigma DRM and Sigma Multi CDN – these are 2 warriors that help businesses “fly high and far” on the path to conquering online courses. Get rid of online course content theft easily and manage your business’ digital assets with ease.

    Contact Now

    IPTV in Hotel – A Break Through In Content Delivery And Entertainment

    IPTV in Hotel – A Break Through In Content Delivery And Entertainment

    by | Oct 24, 2024 | News, Dịch Vụ

    Tired of tangled cables and outdated TVs? Hotels are too! As guests demand top-notch experiences, traditional cable systems are becoming a thing of the past. Enter IPTV – a game-changer that’s revolutionizing the hospitality industry. Thu Do Multimedia will help you choose the perfect system for YOUR business!

    IPTV

    IPTV (Internet Protocol Television) is a digital television service system that is delivered using the Internet protocol over a network infrastructure, which may include transmission over a broadband connection.

    A common definition of IPTV is television, but instead of being broadcast over the air or cable, it is delivered to viewers through technologies used for computer networks.

    IPTV

    IPTV In Hotels

    IPTV in the hospitality industry is an interactive TV system designed specifically for the hotel environment.

    This technology focuses on optimizing IP connections to provide highly personalized content to customers, thereby improving the quality of service as well as the experience of customers and for the hotel and resort business.

    IPTV In Hotel - You are welcome!
    IPTV In Hotel
    IPTV for hotel

    Pros for consumer

    IPTV is revolutionizing the way we experience television, offering a level of convenience and interactivity that traditional cable TV simply can’t match!

    As soon as guests step into the hotel, they’re welcomed with engaging programs showcasing the hotel’s fantastic facilities and rooms, giving off a warm and professional vibe. Unlike old-school TV, IPTV lets customers dive into all the content they desire without any restrictions—how exciting is that?

    Plus, these interactive experiences invite guests to explore freely, boosting both service quality and customer satisfaction.

    And let’s not forget about the seamless viewing experience—no lag here thanks to a rock-solid Internet connection!

    For hospitality service

    The utilization of IPTV services has become increasingly familiar to enterprises within the hotel industry. Given the significant advantages that this system offers, it is foreseeable that IPTV will eventually supplant traditional cable television programs entirely.

    The following are several reasons why businesses opt for IPTV as a medium for both promotion and entertainment for their clientele:

    Economical, smooth operation

    When it comes to running a hotel, every penny counts, right? That’s where the magic of IPTV systems comes into play. Imagine this: instead of dealing with the hassle and expense of traditional satellite or cable installations, your hotel can tap into its existing internet infrastructure. This streamlined installation process is a game-changer for cost-effectiveness.

    IPTV hotel big screen

    By leveraging what you already have in place, you save big on installation costs. It’s like finding money under your couch cushions—only better! These savings mean you can allocate resources to other important areas that enhance guest experiences or improve operational efficiency.

    So, whether it’s upgrading room amenities or investing in staff training programs, the benefits are clear. By choosing an IPTV system, you’re not just cutting costs; you’re opening up new opportunities to elevate your hotel’s services without breaking the bank.

    Incredible compatibility with Hotel Models, unmatched efficiency!

    The IPTV system operates very simply, based only on an Internet connection. That is why this system is widely applied in the largest hotel and resort chains in the world, including

    Grand Hyatt

    Grand Hyatt Hotels IPTV systems
    Source: Hyatt

    Grand Hyatt Singapore is a luxurious hotel that implemented an IPTV system in 2014. The system included guest room televisions with easy-to-use interfaces and a range of features, including high-definition video-on-demand, internet browsing capabilities, and access to various hotel services. This system allowed for a seamless and highly personalized guest experience.

    As a result, Grand Hyatt Singapore saw the guest satisfaction rates jump from 80% to 90% following the implementation of the IPTV system. Furthermore, the hotel saw a 50% increase in in-room dining orders, thanks to the convenient ordering process that the IPTV system provided.

    Marriott International

    Marriott International Group IPTV
    Source: Marriot

    One of the world’s largest hotel chains, Marriott International, also implemented an IPTV system across hundreds of its properties worldwide. The system enabled guests to watch videos, browse the internet, and access various hotel services easily.

    The system was particularly successful in Marriott’s luxury properties, where it contributed to a 20% increase in revenue per available room. Additionally, it led to improvements in operational efficiency and savings on the costs of printing menus, room service brochures, and other informational materials.

    Melia Hotels

    Melia IPTV Systems 1
    Source: Melia

    Melia Hotels is a Spanish hotel chain that implemented an IPTV system in its Sol Hotels in 2015. The system included an advanced video-on-demand functionality that allowed guests to access a comprehensive selection of movies, TV series, and documentaries.

    Melia IPTV Systems
    Melia’s IPTV system

    The IPTV system also allowed users to browse the internet and access a range of hotel services, including room service, spa treatments, and concierge services. Melia Hotels reported that the implementation of the IPTV system led to a 20% increase in overall revenue across the Sol Hotels portfolio.

    Source: Fmuser

    Great Detail to Marketing Effort

    Since IPTV systems can be embedded directly into building lobbies, IPTV is the most effective marketing tool, as guests can clearly see what the hotel has to offer, right in front of their eyes.

    IPTV allows hotels to showcase their amenities, local attractions, and promotions directly to guests, effectively acting as a marketing tool that can enhance revenue and guest satisfaction.

    IPTV Hotel

    Branding

    In today’s bustling hospitality scene, it’s more important than ever to stand out. One cool way to boost your hotel’s brand is by offering a slick IPTV experience. This modern tech not only makes guests happier but also gives you an edge over the competition. By giving guests a smooth and personalized entertainment setup, you’re likely to rack up positive reviews that show off your commitment to innovation and guest comfort.

    Plus, having a top-notch IPTV system means satisfied guests are more likely to come back for another stay because they love the convenience and luxury of upgraded in-room entertainment. As travelers look for hotels that meet their digital needs, adding IPTV shows you’re on top of what today’s guests want and focused on delivering awesome experiences. In the long run, this smart move can really boost your brand’s reputation and keep you thriving in the market.

    Cable TV and IPTV – A Long Lost Battle!

    Although cable TV has been the go-to choice for hotels, it has several disadvantages when compared to IPTV systems:

    Limited content options

    With traditional cable TV, guests might feel stuck with just a handful of channels that match their interests. This can be pretty annoying, especially if you’re into niche shows or foreign language content. In our diverse world today, having access to a wide range of content is super important, and sadly, cable TV often doesn’t quite hit the mark.

    IPTV Hotel
    IPTV Hotel

    Moreover, cable TV channels frequently suffer from delayed updates or limited access to recent movies and TV shows. This lag can be a significant disadvantage compared to IPTV systems, which offer the latest content as soon as it becomes available. For those who crave up-to-date entertainment options, waiting for cable providers to catch up can be an exercise in patience.

    One of the most exciting opportunities for improvement with cable TV is the potential for personalized viewing experiences! Imagine the thrill of having channels tailored just for you, instead of sticking to a preset lineup from the provider. How amazing would it be if guests could dive into a vast array of content and craft their own playlists that perfectly match their unique tastes? The possibilities are endless and so exhilarating!

    IPTV systems present a compelling modern solution, providing extensive libraries of on-demand content and customizable viewing options tailored to meet viewers’ specific desires.

    As technology continues to advance, adopting these sophisticated systems could greatly enrich our entertainment experiences and effectively fulfill our varied viewing preferences. Embracing IPTV is not just an upgrade; it’s a strategic move towards a more satisfying and personalized entertainment future.

    Inflexibility

    Cable TV systems often face challenges due to their inflexibility, and it’s understandable how this can be frustrating. Updating channel lineups or introducing new content offerings can take a considerable amount of time and incur significant costs because of the intricate infrastructure that supports these networks.

    It’s important to recognize the complexities involved and approach these issues with patience and understanding as we navigate through them together.

    • Logistical Challenges: Implementing changes to cable TV systems often requires physical modifications to the network, such as adding new cables or reconfiguring equipment.
    • Additional Costs: Any updates or changes to cable TV systems can incur significant costs, including equipment upgrades, labor, and potential disruptions to service.

    Conversely, IPTV systems provide significantly enhanced flexibility. The streamlined content management process allows hotels to efficiently add or remove channels, update content offerings, and implement new features. This agility empowers hotels to swiftly adapt to evolving guest preferences and market trends.

    Poor Interactivity

    Cable TV lacks the interactive features that are now standard in modern entertainment systems, such as pause, rewind, and user-generated playlists, which is a huge down-grade.

    In today’s digital era, the desire for interactive television experiences is more pronounced than ever. This interaction is precisely what makes television programs so captivating.

    Consider how enriched a vacation could be if every hotel room offered a TV that allowed guests to engage with various applications, participate in Q&A shows, or simply have the ability to pause or rewind at their leisure. Such features would undoubtedly elevate the overall experience, blending convenience with entertainment in a meaningful way.

    Cost

    Cable TV providers often impose additional costs on hotels, which can significantly impact operational expenses. These costs may include:

    • Rental Fees: Many cable TV providers require hotels to rent set-top boxes for each guest room. These rental fees can add up over time, increasing the overall cost of providing television services.
    • Additional Charges: Cable TV providers may also charge for premium channels, on-demand services, or other features, further increasing costs for hotels.

    IPTV systems can help hotels reduce these operational expenses.

    By eliminating the need for physical set-top boxes and providing a more flexible content delivery model, IPTV can lower overall costs and improve profitability.

    Other factors to consider when choosing a hotel IPTV system

    Understand WHAT You NEED!

    Before diving into the technicalities of hotel IPTV systems, it’s essential to assess your specific requirements. Start by determining the number of rooms in your hotel, as this will influence the scale of the IPTV system you need. Next, decide whether to invest in new television sets or retain the existing ones, which could significantly affect your budget.

    Establishing a clear budget is crucial, as it will guide your choices throughout the selection process. Additionally, consider the functions and features you desire from the system, such as video-on-demand or interactive services.

    Lastly, think about whether you are launching a new hotel, upgrading an existing one, or outfitting a hotel currently under construction. A comprehensive understanding of your hotel’s needs will facilitate a more tailored solution from potential suppliers.

    Types of Hotel IPTV Systems

    The market offers three primary types of hotel IPTV systems, each with distinct characteristics and functionalities. Familiarizing yourself with these types is important for making an informed decision that aligns with your hotel’s specific needs.

    For instance, some systems may offer cloud-based solutions, while others may rely on on-premise hardware.

    By comparing the differences in features, flexibility, and scalability, you can assess which system best suits your operational requirements and guest expectations. This step is critical, as the right type of IPTV system can enhance the guest experience significantly, while the wrong choice may lead to operational challenges and dissatisfaction.

    Brand Options

    When it comes to brand options for hotel IPTV systems, you’ll need to weigh the pros and cons of established brands versus lesser-known ones. Well-known brands often come with the promise of reliability and customer support, but they may come at a higher price point, maybe out of your business’s capabilities.

    Conversely, lesser-known brands might offer cost-effective solutions but could lack the same level of support or advanced features. It’s advisable to conduct thorough research by exploring blogs, reviews, and videos to gather insights about different brands.

    Understand the variations in pricing, compatibility, and features among brands to ensure that you choose one that aligns with your hotel’s image and operational requirements.

    Cost – Cost – Cost

    COST is a significant factor when integrating a hotel IPTV system, and it extends beyond the initial purchasing price. Once you have identified the type of system you want, you will need to account for various costs associated with the installation and operation of the system.

    This includes purchasing costs, freight costs for shipping the equipment, installation costs, ongoing content licensing fees, system maintenance expenses, and any customization costs that may arise. A whole bunch of additional fees that you may and will have to pay for this service.

    To avoid unexpected financial burdens, you need to have a detailed discussion with your chosen IPTV system supplier about all potential costs before finalizing any contracts. Clear things out between the two!

    This proactive approach will help you budget effectively and ensure that you’re making a sound investment.

    Packages and services included – Highly Important!

    The range of services offered by suppliers can significantly impact your overall experience with the IPTV system. Some suppliers may only provide the hardware, while others offer comprehensive packages that include installation and ongoing support. When evaluating suppliers, consider the level of service that aligns with your operational capabilities.

    Having a supplier that provides installation and maintenance can alleviate the burden on your staff and ensure the system runs smoothly. The quality and availability of support services can make a considerable difference, impacting everything from the initial setup to daily operations. Therefore, it’s vital to choose a supplier that offers the right level of service to meet your hotel’s needs.

    Compatibility

    Compatibility is another critical aspect to consider when selecting a hotel IPTV system. Some systems may require specific compatible TV sets and additional equipment, such as satellite dishes or streaming devices, to function effectively.

    Additionally, robust internet infrastructure is often necessary to support IPTV systems, given their reliance on high-speed data transmission. Assessing your current infrastructure and determining what upgrades may be needed will help ensure seamless integration and operation of the IPTV system.

    Being proactive in this area will not only enhance guest satisfaction but also streamline your hotel’s technological framework, allowing for a more efficient and modern service offering.

    Our Solution – Here at Thu Do Multimedia

    Understanding the issues surrounding IPTV and the increasing demand of the IPTV market for hotels, we – Thu Do Multimedia – a pioneer in the country in digital solutions, have founded and completed the product with the name Sigma OTT.

    About Sigma OTT/IPTV

    Developed to be managed under one roof, our OTT platform provides all you need to manage channels, customers, and billing. We are focus in R&D, constantly updating our apps to provide you the best UX/UI for your customers.

    IPTV/OTT Operators

    An ideal IPTV solution for operators who want to start or upgrade their platform, and reach audiences worldwide.

    MSOs /ISPs

    Leverage your existing network with our on-prem or cloud-based solution to offer OTT / IPTV solutions to your clients.

    Broadcast / Television

    Provides multi-screen capabilities and interactive services built for broadcast service providers.

    Content Owners

    Stream your content, anywhere in the world, on any device.

    Conclusion

    IPTV has been proving its value to the hospitality industry in general, as hotel establishments are gradually adopting this format instead of the old traditional way: cable TV. Perhaps in the near future, we will see the dominance of this service television medium in other industries and services. Who knows?

    To learn more about IPTV, contact Thu Do Multimedia to receive the most suitable OTT/IPTV solutions for your business!

    The Ultimate Guide to Content Trends for 2025

    The Ultimate Guide to Content Trends for 2025

    by | Oct 24, 2024 | AI News, News

    The rapid pace of technological advancements is reshaping every industry, and the content industry is no exception. To stay competitive and deliver high-quality, engaging content, understanding emerging trends is crucial. Let’s explore some of the key content trends that will dominate 2025 with Thu Do Multimedia!

    1. The power of AI

    AI is no longer a stranger to most of us. It’s a topic that has dominated social media and mainstream news for years and years!

    For content creators like, AI has emerged as a game-changing tool. With its user-friendly interface and widespread accessibility, AI has significantly streamlined workflows and boosted productivity:

    Highly Personalized Content: AI can deeply analyze user data to create content that perfectly aligns with each individual’s preferences and needs. This enhances engagement and marketing campaign effectiveness.

    Diverse Content Creation: Beyond text, AI can generate high-quality images, videos, and audio, opening up countless new creative possibilities for content creators.

    SEO Optimization: AI-powered SEO tools analyze keywords and optimize content to rank higher on search engines, increasing content reach.

    Time and Cost Savings: AI automates many repetitive tasks, reducing errors and shortening content production time.

    With such features, AI has been and is still one of the top trends in innovation. And in 2025, who knows what AI can do?

    How should you be using AI in your personal work

    While AI has become a valuable tool for content creation, it’s essential to remember that human creativity and originality remain irreplaceable.

    While AI can assist with tasks like generating ideas, conducting research, and even writing drafts, it’s crucial to maintain your unique voice and style.

    This distinctiveness and weirdness will set your content apart from the competition and resonate with your audience, which make you SPECIAL!

    There are a plethora of ways to use AI tools in your content creation process, but here are some ways I’m using AI as a writer:

    • Generate ideas, especially about range that you’ve never heard of before
    • Draft article outlines
    • Rephrase paragraphs or phrases with a specific tone
    • Repurpose blog posts into social media posts

    Say goodbye to burnout and hello to a healthier work-life balance. AI can help you streamline your workflow, reduce stress. Your back will thank you after!

    Work Smarter with these 4 Best AI tools

    AI may greatly simplify your work as a writer, from ideation to outline creation to content reuse.

    Naturally, artificial intelligence won’t perform your finest work for you. We are aware that the strangeness and wonder of human creation cannot yet be fully replicated. However, AI can relieve you of some of the workload so you can concentrate on developing your content.

    However, it can be challenging to determine which AI tools and software are worth your time (and money) given the constantly expanding array of options available on the market, all of which claim to be able to help you generate, streamline, and automate your writing process.

    Buffer’s AI Assistant

    Best AI writing tool for social media content

    The AI Assistant from Buffer was designed with social media in mind. Buffer allows you to schedule your material as you generate it, which streamlines the content production process (no more copy-pasting to different social networks, which is particularly tiresome if you’re cross-posting to numerous platforms).

    The fact that Buffer’s AI Assistant is aware of the subtleties of every social media network is its best feature. For instance, you won’t go over your character limit when creating content for X (previously Twitter). Additionally, it has been trained to make Instagram posts more lighthearted and LinkedIn posts more formal.

    The assistant’s editing buttons are another time-saving tool. Simply pick Rephrase, Shorten, Expand, More informal, or More formal to come closer to the information you want without having to type further instructions to the Assistant to change your post.

    Another time-saver is that you can utilize these buttons to edit certain sections of your posts rather than rewriting them from scratch.

    Beyond these basic functionalities, here are some of my favorite use cases for writers who want to develop their own brands and produce more material for social media.

    Personalized ideas

    image 14

    As a social media manager and creator, I can tell you that social media writer’s block is far worse than ordinary writer’s block. Maybe it’s the sheer amount of material you need to produce. Who knows?

    Thankfully, I’ve discovered Buffer’s AI Assistant, thus this is no longer an issue. I go to Buffer’s Create Space, where I brainstorm all of my post ideas, and click the Generate Ideas button when I’m at a loss for what to post.

    The assistant will ask you two questions in order to better understand what will appeal to your audience:

    • What do you do for a living?
    • Who are you trying to reach?

    After that, the Assistant will produce a flow of concepts for you to evaluate, one at a time.me. On each one, you’ll be able to hit Use it, which will open a pre-filled post creation window, or Try another to regenerate.

    Repurpose other posts and content

    image 15

    One of the best use cases for this tool is the ability to repurpose content that has performed well or rewrite it to be more appropriate for another platform. 

    I often use the latter to rework posts I’ve created for LinkedIn into a Twitter thread, something that took me ages to develop!

    Something else I’m leaning into right now is repurposing older social media posts into something fresh. There’s a fair chance a huge chunk of my audience missed certain posts, and those who saw them likely won’t remember if they did (especially if the original post has been given a glow-up). 

    I also use the AI Assistant to summarize entire blog posts I’ve written into bite-sized social snippets — another thing that used to take me ages. 

    Free and limitless on all Buffer plans

    Unlike many other AI writer tools, especially those built for social media, there’s no ‘credits’ system in place. The AI Assistant is free to use, as is Buffer (for up to three channels). When it comes to the number of prompts and rephrases you can submit, the limit does not exist!

    Learn more about Buffer: https://buffer.com/

    Jasper

    Casper AI for content
    Jasper – Best AI writing tool for Marketing teams

    As one of the first AI writing tools to market (then known as Jarvis), Jasper has had time to hone its UI and feature set.

    Along with AI text generation for a plethora of specific projects — everything from landing pages to full-on marketing campaigns, Jasper also boasts Remix (a dedicated tool for reworking content via a link, uploaded document, or text), Chat (a back-and-forth chat box with the AI to help you brainstorm or hone ideas), plus a Chrome extension. 

    Jasper has moved beyond just copywriting and now aims squarely at marketing teams. The collaborative features mean everyone can jump into various documents and view projects and campaigns at a glance with nifty Kanban and calendar views. Managers and editors can also add in things like brand voice and style guide documents to ensure things stay on track across all content pieces. 

    When writing, Jasper’s intuitive system will ask you to enter a simple prompt or choose from a list of templates. From there, you’ll be asked for more information upfront, which differs depending on what you’re working on. Before generating your draft, you can add things like your target audience, specific points to include, and more — but the AI can predict these things so well that this usually just involves choosing from some recommended options. 

    While Jasper is intuitive and great for teams, it’s worth noting that the foundation of the tool is the same as most of the other (cheaper) options on this list. Jasper “uses over a dozen language models,” but the marketing copy generated is similar to what you’ll get from ChatGPT and other AI writing software.  

    Copy.ai

    Open AI for content creation
    Copy.Ai: Best AI writing tool for automating repetitive writing tasks

    Copy.ai is another tool on this list that has outgrown the content generation mold it was born into. The multifaceted tool aims to help Sales and Marketing teams go from “go-to-market bloat to velocity.”

    What that means in practice is a slick tool a lot like Jasper. However, Copy.ai places more emphasis on repeatable workflows that will help save marketers (or salespeople) time — think “repurpose this blog post into a LinkedIn post,” “Check this copy for plagiarism,” or “Find prospects at company X.” 

    You can choose these workflows from an impressive library or customize your own. The finished product will look something like a flowchart, where each step in the process is effectively an AI prompt (or a series of them).

    ChatGPT

    Best free AI writing tool

    Best AI writing tool ChatGPT

    You might be surprised to find ChatGPT in and amongst some of its more niche competitors, but I’d be remiss not to mention it here. As a free AI writing tool (for GPT-3, at least), ChatGPT is one I keep returning to for quick ideas, blog post outlines, and goofy metaphors. 

    ChatGPT, a chatbot based on Open AI’s GPT model, is what many of the bells-and-whistle-filled tools above are built on and what helps generate the copy that lands in their fancy interfaces. 

    Learning to prompt ChatGPT takes some doing — I tend to err on the side of providing as much context as possible — but the chat-style interface can be helpful as you refine your ask and tweak prompts as you go. 

    2. Infographic

    About Infographic

    Infographics are a combination of images and information that needs to be conveyed. 45% of marketers often use this content marketing trend to convey content quickly.

    Here are some statistics that Thu Do Multimedia learned from a recent HubSpot Blog study:

    • 56% of marketers who have used infographics say that it is one of the most effective content design trends for them.
    • 52% of advertisers plan to invest the same amount of money in infographics in the next year.
    • The remaining 38% plan to focus more on infographics in the next year.

    Infographics are effective because they are beautifully designed and provide useful information to viewers. An illustration is worth a thousand words.

    Great Tools – Just For You!

    There is no doubt that infographics are a great way to turn complex data and information into engaging and easy-to-understand graphics. The problem is that while it may seem simple to create an infographic, how do you actually design a professional one?

    We have selected the top tools and apps for creating infographics. Some of them are easy to use for non-designers, with ready-made templates and other useful features.

    Canva

    Canva is a powerful online design tool (and infographic maker) that allows you to create a variety of designs even if you do not have any design knowledge.

    Canva Content
    Canva Content

    Canva provides a huge range of templates for you to pick from based on your exact design needs. A lot of the templates themselves are free, and some include elements like icons and pictures that you can purchase or replace with your own elements).

    Canva Content
    Canva Content

    Here’s a quick tutorial on how to use Canva for infographic design:

    Venngage

    Similar to Canva, Venngage offers you a few different options to pick from in terms of what it is you want to create. You will find templates for things like reports, posters, promotions, and of course, infographics.

    Venngage Professional Infographic Maker 10 000 Templates

    Within the infographic section, you will also find additional options to pick from that tend to deal with particular topics and categories of infographics, like:

    • Statistical
    • Informational
    • Process
    • Comparison
    • Timeline
    • Geographic
    • Charts
    • Tutorial
    Infographic Templates Designs Venngage

    Once you find a template you like, it’s time to customize it! Venngage allows you to insert what they call “Widgets,” which can include things like maps and charts based on the specific info and data you have for your infographic.

    Quick Tutorial video for you:

    Piktochart

    Piktochart is another good option to create different types of infographics. You can pick from a few different formats, including a traditional infographic size (tall and skinny), presentation size (for slide decks), poster, and report.

    Create Infographics Posters Presentations Online Piktochart

    You can then either create your own infographic from scratch or select one of their templates (some are free and others require you to either have a paid plan).

    Free Infographic Templates Piktochart 2

    Once you have selected your template, you can simply drag and drop to add any graphic elements and text to your canvas. You can also upload your own images.

    Quick video tutorial:

    Easel.ly

    Easel.ly makes it really easy for you to create infographics. When you arrive on their main page, all you need to do is pick one of the many templates they offer. They also offer a way for you to search their template library by category.

    easel ly create and share visual ideas using infographics

    Once you have found a template you like (or even when you start from scratch), you will be directed to a new window where you will be able to customize your infographic however you want. easel.ly provides a variety of tools such as backgrounds, shapes, text, charts, and more.

    easel ly create and share visual ideas using infographics 2

    Quick video tutorial:

    3. Interactive content – A Must

    In the digital age, as people become increasingly connected through online space, the need for interaction has increased significantly.

    Content is not just about providing information, but also creating interactive experiences, stimulating curiosity and encouraging users to participate.

    Integrating interactive elements such as surveys, comments, sharing, or even mini-games into content not only increases interaction but also collects valuable data about user behavior.

    4. The Rise of Social Media Platforms

    The proliferation of social media platforms has fundamentally changed the way people consume and interact with content. Increasingly, consumers are turning to social networks like Facebook, Instagram, and Twitter to discover brands, products, and relevant information. This shift has far-reaching implications for content creators and marketers.

    To effectively reach and engage audiences on these platforms, it’s essential to adapt content strategies to align with the unique preferences and behaviors of social media users. This includes understanding the latest trends, leveraging visual content, and prioritizing authentic, engaging interactions.

    Key considerations for social media content:

    • Visual Appeal: Social media is highly visual. Invest in high-quality images and videos to capture attention.
    • Short-Form Content: Adapt content to fit the formats popular on specific platforms (e.g., short-form videos on TikTok, Instagram Reels).
    • Engagement: Encourage interaction through comments, likes, shares, and polls.
    • Algorithm Optimization: Understand the algorithms of different platforms to maximize visibility.
    • Paid Advertising: Consider using paid advertising to reach a wider audience and target specific demographics.

    By understanding these trends and tailoring your content accordingly, you can effectively leverage social media to connect with your audience and achieve your marketing goals.

    5. The Power of Blogs

    Blogs have become an extremely important communication channel in the digital age. With the development of the internet, blogs are not only a place to share personal thoughts and feelings but also a powerful tool to convey information and knowledge to the community.

    Why are blogs important?

    Easy to access

    Anyone can create a blog and share information easily. This creates an open space where everyone can contribute their opinions and knowledge.

    Diverse topics

    Blogs cover all topics, from science, technology to culture and society. This makes it easy for readers to find information they are interested in.
    Updated information:

    Blogs are regularly updated with the latest information, helping readers always grasp new trends and knowledge.
    High interaction: Blogs create conditions for readers to interact with writers through comments, helping to create a community of knowledge sharing.
    Search Engine Optimization (SEO):

    Professional blogging increases visibility on search engines like Google, helping more people know about your content.

    The role of blogging in society

    Expanding knowledge

    Blogs help readers access many different sources of information, thereby expanding their understanding of the world around them.

    Create communities

    Blogs help connect people with similar interests, creating communities to share knowledge and experiences.
    Stimulate creativity:

    Blogging encourages writers to be creative, explore and discover new things

    Influence decisions

    Blogs can influence consumers’ purchasing decisions and service choices.
    In short, blogs are an extremely powerful communication tool, playing an important role in sharing information, knowledge and connecting communities. With the constant development of technology, blogs will continue to develop and become an indispensable part of modern life.

    Is there a specific aspect of blogging you want to learn more about? For example, how to build a successful blog, how to optimize your blog for SEO, or the types of blogs that are popular today.

    Conclusion

    The future of content creation is here. With advancements in technology, creating and distributing content has never been easier or more efficient.

    As a content creator, you need to embracing these opportunities can significantly improve your workflow and productivity.

    Ready to learn more about the latest content trends and how our products can help you succeed? Leave your information below, and our team at Thu Do Multimedia will be in touch shortly to provide personalized support.

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