Most online courses are easily stolen and your business may be one of them without even knowing it. To deal with this challenge, implementing Sigma DRM on online course solution is extremely necessary and effective for every business. Let’s find out the details with Thu Do Multimedia in this article!
1. Scary Truth: More Than 50% of Online Courses Are Being Piracy Abused
Online learning is no longer strange to students or working people. In addition to school lessons, the need to study on online websites is increasing dramatically. Because of the convenience, lesson value and the ability to quickly and proactively absorb knowledge. Therefore, today’s course lectures are very diverse in the fields of finance, soft skills, English, mathematics, marketing, …
This change puts pressure on providers to update and innovate electronic learning materials to attract users. However, along with that are the arising problems.
With the same knowledge content and presentation compiled and posted on the website, it is not difficult for an online learning solution provider to find lectures posted exactly the same on another online learning website without their permission. However, although many lectures are copied, some online learning providers themselves are not interested in registering copyright for their products.
As a result, the rate of online courses being copied illegally and illegally traded on the Internet is increasing rapidly.
MUSO is a company that addresses these questions every day. In its 2018 report, the company found that there were more than 190 billion visits to pirated websites in 2018 alone worldwide.
Number of visits to pirate sites per country (According dataprot.net)
From online piracy statistics, it shows that more than 50% (according to Dataprot) of these recorded visits are to streaming websites, which is still the tool used by most users.
This is really a warning about the problem of illegal copying of online course content that businesses need to pay attention to. Online course businesses are in a “silent war” to manage online lectures.
Hidden Threats: Why Your Online Course Might Be Pirated Without You Knowing
Did you know that with just one click, all the hard work and knowledge you have built can be stolen? Online course piracy is becoming more common and sophisticated.
Educational organizations and businesses that create courses may not be aware that online courses are being copied and distributed illegally. Because they are unmeasured and do not leave a “footprint,” businesses cannot clearly check.
This happens due to a combination of factors:
Lack of advanced security measures:
Most platforms provide basic protections such as password access or user credentials, but these measures can be easily bypassed by tech-savvy individuals. Criminals can easily circumvent those passwords with minimal effort.
Use basic techniques:
Pirates often use screen recording software or download tools to record your videos, slides, or course materials. These tools are readily available and can be used discreetly, making it difficult for businesses to detect that content is being stolen.
Unauthorized Sharing Between Users:
Even with user access controls in place, legitimate users may still share their login credentials with others or download content and distribute it on unauthorized platforms.
No one wants their courses to be used illegally, because that directly affects the revenue and reputation, professionalism of the business. Therefore, towards a solution that needs to protect digital copyright for each lecture, e-learning courses.
2. How to integrate Sigma DRM on online course?
To manage “exclusively operated” online courses, businesses must find an optimized solution. A great solution to help businesses feel secure, free to create, and invest their brains in high-quality courses without worrying about being made public.. From there, they can help their students have a continuous learning path, easily breaking the limits of exam season.
Nowadays, based on rapidly developing technology, there is a solution that is most used by businesses to protect the copyright of online lectures, which is DRM (Digital Rights Management). By using DRM, owners can control how users use the product. Some typical control rights are:
Limit the number of file installations
Limit the time of use
Limit the file users,…
Many businesses around the world are providing different DRM solutions, with their own outstanding features. In particular, Sigma DRM – the No. 1 copyright protection solution in Southeast Asia, will definitely help your business manage 100% of online courses on demand in an optimal way and increase commercialization.
So how does Sigma DRM work?
Unlike physical products, DRM software is deployed by integrating into the business’s service packaging. DRM operations take place internally, like a thread running through it, tightly managing each component of the service, ensuring a seamless and secure experience for the end user.
Sigma DRM software activity profile
Simply put, Sigma DRM works by encrypting file content with a secret key. When students need to use the online course file, they need a Key to decrypt the file. At this point, students can access the course and enjoy the lecture fully in a private space.
For example, a DRM-protected course might limit the number of devices a user can play it on. Or in the case of an e-book, DRM might prevent the material from being printed or shared with unauthorized people.
Specifically, there are 3 levels that DRM can help businesses manage simple e-learning courses:
Setting copyright for a piece of content.
Managing the distribution of that copyrighted content
Controlling what learners can do with that content after it is distributed
To achieve these levels of control, a DRM scheme must effectively identify and describe three entities, including users, content, and usage rights, as well as the relationships between these three entities.
Integrating Sigma DRM into the online course Packager is very quick and businesses can easily manage their online courses easily. From there, they can control the “footprints” on the online learning platform. No more worrying, wondering “Is my online course being illegally commercialized?”
3. Does Sigma DRM affect user experience?
Sigma DRM does not affect user experience as much as other DRMs. Because Sigma DRM is integrated into the online learning system in an optimized way, the user experience is still smooth and seamless on the online learning platform for the most part.
Smooth experience – Passionate learning
Thanks to DRM, students have access to new, smart, advanced, modern and safe technology experiences:
Maximize security
Sigma DRM employs advanced encryption techniques to protect learners’ sensitive data, including personal information, test scores, and progress reports. This ensures a secure and private learning environment.
Personalization
Sigma DRM allows learners to hold the “key” to open their own course. Acquire the best knowledge, tips to pass tough exams right at their fingertips, which ordinary people without the key cannot access.
In particular, the process of encoding and decoding content can basically cause delays in the user experience. But with Sigma DRM, the user experience is still prioritized, smooth and seamless. Thereby helping to retain learners, focusing on absorbing course knowledge without being confused by the code.
A feature “Optimizing response speed from DRM system to client ≤ 1s” is the outstanding feature that Sigma DRM owns, solving the problem that many other DRM software cannot do. We are proud of Thu Do Multimedia’s Sigma DRM, which can bring benefits to both authors and audiences. Managing online courses while providing optimal user experience.
Encrypt each course – Protect each word
Imagine your learning material as a giant library filled with valuable books. With Sigma DRM, each online course will be locked with a special key, only authorized people can unlock and access. This helps protect your intellectual property from those who want to “borrow” without returning.
In addition to simply controlling an individual course, businesses can instead deploy encryption for each course pixel. Businesses around the world have deployed a number of features such as:
Encrypting lecture videos
Managing access rights
Preventing unauthorized downloads
Encrypting pdf documents,…
Thereby, businesses create a professional and safe learning environment. With the solid protection layer of Sigma DRM, the content of the business is always protected, helping students focus on “finding words”.
4K Quality – Freely “accelerate” learning
Many people often mistakenly think that DRM reduces the quality of content. In fact, DRM is just a layer of protection, like a shell that wraps a gift. It helps ensure that you can only use the gift in the way the giver intended. The quality of the gift inside is completely unaffected. DRM is simply a tool to help protect intellectual property rights and prevent unauthorized copying.
4. The Secret to 100% Protection of Online Courses with Sigma DRM
Need a “steel wall” to manage the knowledge repository
In the era of rapid digital technology development, sharing knowledge has become easier than ever. However, along with that, the situation of copying and illegally distributing course content is becoming more and more popular. Many high-quality courses, the dedication of lecturers, are copied and resold at a price of 1/10, causing significant damage to the creators.
“Although we have built a lecture repository on the internal system so that staff can study on their smartphones anywhere, most of them are basic, universal principles. For important content, we still use traditional training methods with printed documents. We still aim to maximize the convenience of smartphones in internal training, but content security is the most important,” said Mr. Vo Hoang Anh, Head of Technology Department at a large corporate training unit in Vietnam.
In response to these concerns, Mr. Nguyen Ngoc Han – CEO of Thu Do Multimedia affirmed: “Sigma Multi DRM is confident in ensuring 100% protection of creators’ content on online platforms” We expect that secure content solutions will contribute to reducing copyright concerns for content creators around the world, thereby promoting creativity in the field of online education and training.
DRM help management elearning course
Affirming position in the international arena
“If talking about enterprises providing comprehensive OTT media solutions including DRM, Thu Do is currently the only enterprise in the world market. Because as we know, there are only 20 enterprises worldwide that have invented DRM, and the other “big guys” only specialize in developing a specific business area. In Thu Do Multimedia’s comprehensive solution, some software may not be excellent but it is enough to meet basic needs. We have prepared a menu for a buffet party, customers can choose all the dishes or some dishes according to their preferences, without having to choose and combine solutions from many suppliers to use”. CEO Thu Do Multimedia affirmed.
Recently, an incident related to Google’s Widevine DRM protection solution – hackers leaked the entire source code to the Internet, causing the content on 4 billion devices in the Android ecosystem and about 2.6 billion devices using the Chrome browser using Widevine to be unable to protect copyright.
Thu Do Multimedia once again proved its ability to major partners in Vietnam when only Sigma DRM was able to resist attacks due to its superior security capabilities compared to foreign DRM providers when it had built a third layer of protection while businesses only built two layers of protection for the DRM solution.
According to Cartesian’s assessment, Thu Do’s Sigma Active Observer- SAO active security layer is the first DRM solution to have such a third layer.
5. Moon.vn – Study with peace of mind, unlimited creativity with Sigma DRM
About Moon.vn
Moon.vn is positioned as one of the leading platforms in the field of online education support in Vietnam. With more than a decade of efforts, it can be said that Moon.vn has contributed to changing the perspective of parents and students on studying and preparing for exams via the internet, becoming one of the reliable solutions for candidates.
Moon.vn provides courses from basic to advanced for students, students or those who need to improve their knowledge and skills. This website mainly provides high-quality learning programs for students from grades 10 to 12, providing English courses such as IELTS, TOEIC test preparation, courses and national high school exam preparation, and specialized courses such as business, programming, foreign languages, marketing, etc.
Moon.vn becomes a strategic partner of Thu Do Multimedia
To manage online courses in the best way, Moon.vn has cooperated with Thu Do Multimedia to deploy Sigma DRM. With the aim of being able to easily manage courses of lecturers, documents and especially the latest product called ID Moonbook.
By combining knowledge and technology, Sigma DRM brings a new learning experience. Using the traditional book form integrated with unique ID codes, Moonbook provides users with the key to access integrated course resources, with detailed answers and intuitive, vivid video explanations.
Learning online easily
Thanks to the Sigma DRM solution, Moon’s courses are encrypted, allowing learners to “exclusively own” paid courses that those who do not pay will not have. This increases fairness for buyers and ensures the reputation of the lecture system’s security. So that learners can rest assured to study the highest quality lectures without encountering mass lectures that are widespread on the internet.
Sigma DRM not only helps Moon easily control student access rights, but also helps Moon increase sales thanks to the strategy of optimizing lecture packages corresponding to specific privileges. From there, learners will choose the rights for the lectures and pay accordingly.
Imagine if a leading online learning platform did not deploy a “golden shield” to protect thousands of lectures, how much revenue would be lost?
Sigma DRM is the “hero” that protects Moon from the powerful attacks of pirates. From there, lecturers and authors can rest assured to produce and invest in the highest quality lectures for their students without worrying about them being easily stolen.
6. Don’t Lose Another Course: Sigma DRM Is The Solution For Bussiness
Surely, businesses do not want to be among the 80% of courses that are blatantly stolen and create 20% of the value for buyers of pirated courses. Protect your brainpower with Sigma DRM to be among the top 20% of businesses using DRM and create 80% of the knowledge value for your genuine students.
Creating an online course takes a lot of time and effort. Therefore, how to manage course content on any digital platform requires more attention than ever. By applying security measures, we hope that we can all create a safe and reliable online learning environment. From there, we can improve the quality of education and facilitate the development of courses for many good lecturers and large businesses.
With Sigma DRM, your business will have a solid “wall” of protection, effectively preventing the copying and sharing of unauthorized content. Don’t let your hard work and dedication be stolen, invest in Sigma DRM to protect your core business values and affirm your leading position in the market.”
CONCLUTON:
Protecting your online courses is not only about protecting your intellectual property but also about maintaining the long-term success of your business. Sigma DRM is the leading solution, helping you avoid copyright infringement risks and effectively protect your learning resources. Contact Thu Do Multimedia now for a free consultation!
SoundCloud, a vibrant online music playground for independent artists, is now facing a major challenge from digital copyright issues. In today’s article, find more about the current situation and explain the reasons why SoundCloud should use Sigma DRM software from Thu Do to ensure their artist’s safety.
Reason behind SoundCloud success
The Holy Grail of musical artist
As mentioned above, SoundCloud is one of the online applications specializing in music and audio, which they claim to be “the world’s largest music and audio platform”, officially operating since 2008. Besides famous online music streaming applications such as Spotify, Apple Music, Zing MP3, the platform always has its directions and gaps on the current online music streaming platform.
After 17 years of operation and development and always putting the community first, Soundcloud has served many of its file customers, along with many other development and operational purposes. A large portion of the users will use the application as a library to store music and audio according to their preferences and needs. The rest are artists, who see this as a great place to develop their music and podcast careers.
Because of its simple interface and way of working, artists have been the place to discover their debut albums for the company and it doesn’t cost anything. Notable examples include Billie Eilish with her debut single Ocean Eyes in 2015, legendary rock group Sonic Youth and electronic music producer Moby, and Halsey with Ghost in 2014.
In addition, it is a bit like YouTube in that anyone can upload their content. When it’s public, everyone else can find and listen to it. Emerging musicians often put their music on SoundCloud; podcasters will share their shows on SoundCloud; While Sound Engineer (also known as producers) regularly upload their projects or experiments related to sound like type beat…
SoundCloud App
Great Feats of SoundCloud
SoundCloud is an open platform. Some audio streaming and hosting services have strict terms of use, creating many complex barriers between users and their content. As for SoundCloud, they always find ways to optimize and make sharing and streaming audio easy and transparent. Here are some reason why user and music artist prefer SoundCloud over Spotify and other music streaming platform:
Turn left, take on a different corner!
Instead of placing itself and following the familiar approach, since its first days of establishment, the platform has always aimed to develop and identify itself as a place for underground artists, as well as indie artists who work independently, not signed to any record label or organization.
Everything for their users
Since 2010, when the record industry was going through a serious revenue crisis, signing a promotion contract with a record label became less attractive than ever. Underground and indie artists, instead of signing strict agreements with producers and labels, started to look for ways to distribute their music to cut costs and be more connected to their users.
And SoundCloud stepped into the market as a savior at that time. The platform’s policies were also very friendly and generous to consumers such as:
No song upload limit – and it’s completely free!
Yes, artists saw this as a once-in-a-lifetime opportunity for independent artists to upload all their products to the market without any difficulty in the distribution process. Even the duration of posting songs can be up to hours.
And best of all, all they need to pay is the time and effort for their music without caring about the price, because SoundCloud does it completely for free. They do not have to worry about weird surcharges from record producers and can freely post their music anytime, anywhere they want.
Although currently, some terms have changed to suit the current development situation of SoundCloud, this is still one of the biggest bright spots of SoundCloud in the world’s audio production industry.
No need to post through complicated intermediary systems
All users need to do is post songs through the system and after a few simple steps, all the files they want will be posted on the system without having to go through any complicated management or intermediary systems.
The platform of freedom and connection
Stepping up and pioneering the movement of connection and community building, SoundCloud allows independent and underground artists to freely connect and make music, communicating directly with their audiences on a digital platform.
Comparing SoundCloud to platforms like Facebook, Vimeo, or Flickr that only allow users and artists to upload music, SoundCloud emerges as a 3-in-1 environment: an unlimited upload server, an extremely convenient workspace for artists, and a step forward.
The problem arise!
When features are the problems!
SoundCloud was well-known for their massive user fanbase, which set them apart from their competitors like YouTube or Spotify. But there is a catch to this system!
Because SoundCloud emphasizes diversity, this music platform will have certain limitations in digital copyright management. Allowing users to freely upload cover content increases diversity but is subject to copyright.
The veil unfolds
The current state of music right protection on SoundCloud
SoundCloud, like many digital platforms, has faced the ongoing challenge of protecting content rights. Despite efforts to implement robust copyright protection measures, the platform has encountered persistent issues related to illegal content sharing.
In an attempt to address these concerns, they partnered up with Audible Magic, a technology designed to identify re-uploads of music and detect copyright infringements. While the technology holds promise in theory, there’re still limitations. One notable shortcoming is its inability to accurately detect songs with subtle differences, such as re-ups with lower quality or longer duration.
Soundcloud’s ability to allow users to upload music freely also encourages illegal uploading. If you want to find a song by any Indie artist, you can see that the original song is lost in thousands of other re-ups and re-ups. Some re-ups even have higher views and interactions than the original song.
Consumer are the reason
Consumer awareness plays a crucial role in combating illegal content sharing. Despite efforts to educate consumers about the importance of respecting copyright laws, many individuals continue to engage in practices such as downloading pirated music. According to reports from the International Federation of the Phonographic Industry (IFPI), in 2018, over 32% of music listeners worldwide were still using pirated and copyrighted music.
Frances Moore, CEO of IFPI, commented:
This report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services. Policymakers around the globe have been scrutinising these issues and increasingly acting to address them.
SoundCloud has played a pivotal role in launching the careers of numerous indie artists, providing a platform for them to share their music with a global audience. However, in recent years, some artists have begun to distance themselves from the platform due to concerns surrounding copyright protection.
One notable example is Kien Trinh, a prominent Vietnamese indie artist who has publicly expressed his frustration with the prevalence of illegal music uploads. Despite having deep roots in the platform, Kien has announced his decision to delete his account and cease supporting illegal uploads.
Or like KidBuu, a rapper who uses the SoundCloud platform to facilitate illegal music plagiarism, violating the artist’s rights. He uses the SoundCloud platform to transform other people’s works and claim them as his own, such as using Trippie Redd’s beat and rapper Yeet’s “No Feel” in his recent song.
Many other indie artists and bands, including rapper bbno$, Sonic Youth… have also encountered challenges related to copyright infringement on SoundCloud. The platform’s failure to adequately address these issues has led to a growing number of artists seeking alternative platforms with more robust digital rights management (DRM) systems.
Impacton SoundCloud itself
Kien Trinh was not the only victim of illegal uploads through this platform. And if it does not make timely adjustments in the management of digital music rights for their artists, many more individuals will choose other forms and platforms with better digital content rights management (DRM) systems to protect their efforts and intellectual property.
Alongside from partnering with Audible Magic, SoundCloud should also enter into contracts with other digital rights managers to ensure that their independent artists have the right to protect their content and allow them to distribute it to those they license and allow to post it.
Solutions for copyright issues on SoundCloud and Thu Do Multimedia
From SoundCloud
Each process of transmitting digital content requires different stages to ensure that the rights of artists are put first. And in an environment that promotes creative freedom as well as the diversity of digital content, personal issues should be respected even more.
To ensure that process, SoundCloud must sign with other external copyright management parties to prevent any unwanted case from happening.
From Thu Do Multimedia and our solution – Sigma DRM
Understanding the current situation of SoundCloud, in the role of a leading provider in Vietnam and Southeast Asia in managing and operating digital content, Thu Do Multimedia is developing our own digital rights management system with the hope of addressing this problem, by the name of Sigma DRM.
More about DRM
DRM stands for Digital Rights Management. It is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission. Sigma DRM is the official name of our product, produced by Thu Do Multimedia.
For businesses operating in the music and audio industry like SoundCloud, security needs to be a top priority. Sigma’s DRM solutions can solve the difficult problems that the application still faces: copyright and pirated music.
Sigma’s DRM solutions can also allow independent musicians and artists to clarify and control what people can and cannot do with their content and resources. The solution also allows them to protect copyrighted material, safeguard their creative and financial investment in their works, and prevent their media from being pirated or illegally shared on the platform.
A long-term investment, here at Thu Do Multimedia
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing DRM, SoundCloud can significantly reduce the risk of copyright infringement on its platform.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal uploads from appearing on SoundCloud once and for all.
How our solution operating on music and audio platform
DRM Solution – Sigma DRM Operation Diagram (1)
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)
CONCLUSION
As an environment that develops for the community, SoundCloud must make adjustments to keep up with market trends and retain its artists. And the issues surrounding copyright and pirated music, although difficult problems, can be solved if there are timely measures and applications such as the Sigma DRM solution of Thu Do Multimedia and other solution from different company.
If your company operates on an online music platform and needs to protect the content of your artists, please contact Thu Do Multimedia immediately to receive the most optimal solution at the most reasonable price, specifically for your business.
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Discover the ultimate guide to creating a Podcast from A-Z and learn how to increase your revenue by using the Sigma DRM solution to protect and manage your content. Whether you’re a content creator looking to engage with a select audience or want to publish exclusive, high-quality podcast episodes, Sigma DRM offers the tools to secure your intellectual property while maximizing profit. Explore how Thu Do Multimedia can help you transform your Podcast journey today!
1. Podcast: The Unlimited Playground for Content Creators
Podcasts are more than just conversations; they are a platform for unlimited creativity. This is where you can unleash your unique content, from inspirational stories to in-depth knowledge to even the funniest and weirdest topics. Podcasts offer a great opportunity to reach out and engage with your listeners in a more intimate and creative way.
Why is so HOT?
Podcasts are becoming a popular trend due to their convenience and accessibility. Listeners can enjoy anytime and anywhere – whether they are driving, cooking, exercising, or even relaxing in the shower. It are not only a creative outlet, but also a way to build deep relationships with their audiences. That is why “podcasts” are becoming the number one choice for content creators who want to expand their reach and build their personal brand.
2. Why Podcast is the Ultimate Creative Playground
Podcasts are unlike other content platforms, this is the playground where you can: “shoot ideas” freely without worrying about appearance or context. No need to be too concerned about a sparkling makeup look, just a “cool” voice and a Podcast with attractive content, the creator can be ready to conquer the world!
There is an audience for everyone! Whether you are passionate about food, passionate about technology or an “expert” on how to raise pets, how to spend money or life skills and take care of your soul, there will definitely be someone out there eagerly listening to every story you share. “Podcasts” help connect with everyone, from empaths to people with similar interests.
3. First Steps to Becoming a “Podcast Superstar”
If you want to create a truly unique but don’t know where to start, don’t worry! The key is to choose a topic that excites you every time you think about it.
You don’t need a professional studio or complex equipment. Just a good-quality mic and some confidence, and you can start recording right from your bedroom. Imagine sitting in a comfy chair, sipping coffee, and sharing your fun thoughts with listeners worldwide – simple but incredibly effective!
Once you’re done recording, the next exciting step is uploading your Podcast. From Spotify to Apple Podcasts, these platforms will be the perfect launchpads to take your voice to the world!
4. How to Make Your Podcast a “Hit”
Sound needs to be “smooth.”
Imagine your listeners are relaxing, enjoying your engaging Podcast content, but then… Pop! – crackling sounds, echoing like it’s coming from a cave, ruining the mood. Don’t let that happen!
While Podcast is a creative playground, investing in sound quality is essential to keep listeners engaged. A good microphone, a quiet recording space, and professional sound editing will make Podcast sound smooth and enjoyable. Remember, if the audio is bad, listeners will quickly leave – no matter how great content is!
Storytelling – The secret to “hook” listeners.
Everyone loves a good story. That’s the secret to making more engaging! No matter the topic, turn it into an exciting narrative. Connect with your audience through each episode and leave them eagerly anticipating the next.
SEO Optimization – The key to being discovered.
SEO isn’t just for blogs! To make your Podcast more accessible to new listeners, SEO optimization is essential.
Choose relevant keywords for your topic and use them in title, description, and even within your content. For example, if your topic is “confidence,” make sure your title includes something like “Podcast to Boost Your Confidence,” and use related keywords in the description. Don’t forget to use engaging keywords to increase your chances of appearing on platforms like Spotify or Apple Podcasts.
With great sound quality, engaging content, and SEO optimization, your Podcast will not only attract but “hook” listeners from the first episode!
5. “Secret Tricks” to Attract More Listeners
Podcast Success? Don’t Forget Social Media is Your Best Friend!
If you want to “go viral,” remember that social media is your most powerful ally. Share exciting highlights from your Podcast on Instagram, TikTok, or Facebook. Choose emotional or surprising moments to spark curiosity and make your audience hit that play button immediately!
Invite Guests, Add Excitement to Your Podcast
One of the most effective ways to make yours more interesting is by inviting guests. They don’t have to be celebrities – just people with great stories to share. Guests will make the conversation more lively and engaging, attracting more listeners.
Interaction is Connection
Listeners don’t just want to listen – they want to participate! Encourage interaction by asking fun questions or inviting them to share their own stories. This helps build a deeper connection with your listeners, making them feel like they’re truly part of your Podcast.
6. Monetizing Your Podcast – Turn Passion into Profit
Advertisements And Sponsors
When your Podcast starts gaining a stable audience, brands will come knocking with advertisement offers. Not only will you earn income from ad spots, but you’ll also have the chance to collaborate with amazing brands. Make your Podcast stand out, and let it become a sponsorship magnet – a creative and profitable endeavor!
Paid Content – Exclusively for “Super Fans”
Why not offer exclusive paid content? Unique episodes only for paid subscribers make them feel “privileged.” And this is where you need DRM (Digital Rights Management) to protect your content from being copied or used without permission. With DRM, you can rest assured that only those who pay will have access to your masterpiece.
Fonos is the #1 Book App in Vietnam on the Apple App Store & Google Store. With 13,000+ copyrighted Audiobooks, Podcourses, Ebooks, Podcasts and many other rich contents. Fonos is also the largest copyrighted TALKING BOOKS store in Vietnam. Fonos brings you the most popular books by domestic and international authors. With 13,000+ exclusive content Complete set of English Audiobooks from Oxford University Press. With a library of 1,000+ popular Ebooks. Enjoy thousands of knowledge content for Fonos Members.
Currently, Fonos is a customer partner of Thu Do Multimedia in managing and protecting copyrights for famous audiobooks and Podcasts in Vietnam, such as Have A Sip by Host Thuy Minh.
7. Boost Your Podcast Revenue with Sigma DRM: Protect Copyright, Maximize Profit
If you are a content creator or content owner, specifically a Podcast creator, have you ever felt like you are making great but someone is always trying to “steal” them? Your content is a “valuable asset” and intellectual products deserve to be protected.
Podcasts are not just normal conversations but are products that are carefully invested in terms of content, stimulating listeners to seek out the knowledge that the creator has accumulated, and then create inspiring success stories. It would be a pity if one day the author discovered that his work is being illegally shared everywhere without his knowledge, or even plagiarized and intellectually stolen.
So how can we control who has the right to listen? The Media Owner will be the one to decide who has access to the content, from free listeners to paid subscribers. That’s when “Sigma DRM” steps in like a “superhero” with an optimal shield, protecting and managing your content from all copyright infringement risks! No more “free listening”!
Stop Unauthorized Podcast Distribution with Sigma DRM: All-in-One Protection Sigma DRM technology encrypts all music, issues a decryption key each time the work is used, and each time the key is issued, the system counts it as one use of the work . Issuing a key for each use can be likened to a request for permission to use the work, and that is the basis for transparency in the number of uses when the work is distributed on the internet. DRM technology is now widely used globally to protect copyright in the fields of: Television or electronic publishing.
DRM Solution Protect Digital Rights by Thu Do Multimedia
Exclusive Spaces for the Most Special Audiences to convey the emotions and knowledge that content creators have worked so hard to create. But what if only the most loyal listeners could access special episodes? What if they felt privileged and prioritized over everyone else? That would not only create a deeper relationship with the audience but also help content owners build a cohesive community.
This is where DRM (Digital Rights Management) – a powerful copyright management solution – appears as a “golden ticket” to help content owners decentralize content, allowing only those who are truly interested to listen to what the author shares. DRM allows for the creation of exclusive collections, helping audiences feel like they are part of something special, just for them.
Enhance Audience Value with In-depth Content.
When a content owner puts all their love and passion into creating content, there is nothing better than seeing their audience feel and appreciate the knowledge they have worked so hard to create. Prioritizing listening access is also a way to honor the most loyal listeners, helping them feel more valued and engaged.
Imagine:
The content owner is sharing a series about personal finance management skills, but instead of letting everyone listen, you reserve the most important, most detailed episodes for only your fan community or those who are willing to pay for that knowledge.
You create real-life case studies, financial strategies that only your loyal audience has access to. This is not only a way to create exclusivity but also a way to show respect for the listeners who have always accompanied the author.
When your audience feels like they are getting valuable knowledge, not just free information, they will be more attached to you, and the relationship between you and your listeners will grow deeper.
DRM – A Tool for Creating Great Personalized Experiences
DRM is not only a tool to protect content from copyright infringement, but it is also a way for you to create a personalized experience for each audience. With DRM, you can:
Restrict access: Only special listeners, those who have contributed or subscribed to the service can listen to special episodes. This not only helps protect your rights but also helps you create a deeper connection with your audience.
Protect exclusive content: No one can take away what you have created without your permission. DRM is a shield to protect the precious episodes that you have put your heart and soul into.
Create a More Meaningful Journey with DRM
Imagine a world where every piece of content you create is more than just audio, it’s a journey that connects with listeners who truly care. With DRM, you can take control of that journey, protect your content, and enhance the value of every episode you share.
When you deliver real value to your most valuable listeners, they not only listen, but engage with you on a deeper level. They feel heard, appreciated, and they’re with you every step of the way.
8. Conclusion: The Future of Podcasting – You Could Be the Next Star
In the context of increasingly growing podcasts, not only is creating attractive content important, but managing copyright and protecting your content is also a vital factor. This is where DRM (Digital Rights Management) becomes the optimal solution, helping to completely control the use of content, ensuring that only authorized people can access and enjoy your podcast.
DRM not only protects the rights of creators but also helps to enhance the value of content When your podcast is properly protected, you can not only avoid copyright infringement but also optimize revenue from exclusive content. New technology trends like AI and voice search are opening up golden opportunities in podcast discovery and distribution, and DRM is the “shield” to confidently step into the digital future. If done well, it will not only be a creative channel but also a powerful launch pad for your name, with maximum protection from DRM.
Global television habits have changed significantly as we enter the new era of digital revolution. The most well-known traditional television brands are gradually being replaced by OTT app, which prove to be superior version. In today’s article, let’s learn more about this topic with Thu Do Multimedia.
OTT App – A Challenger Appears!
OTT app – Simpler Than You Think
OTT app, also known as “Over The Top” is a service system that provides users with digital products and exclusive content over the Internet. From individual content to exclusive services such as theatrical films, television programs, etc., can all be provided via the Internet protocol. Some of the most popular OTT applications that you may know and use daily may come from the most familiar apps such as:
Netflix
HBO Go
Hulu
YouTube
VTVcabOn
1.2 How OTT app run on your devices
OTT app has a easy to access connection protocol. As long as your device supports an Internet connection, you can use the features and services of this service anywhere in the world, without being limited by fixed location like old-fashioned television systems. As of now, OTT app and services have been popularized on most devices today, including:
Smartphones and tablets
Smart TVs
Laptops and desktops
Digital gadgets include game consoles, OTT players with capabilities for downloading and launching OTT apps, and game systems.
Devices that support OTT app
2. Over The Top or Over The Bottom?
Compared to satellite and cable television programs, which have become obsolete, OTT services have improved the fatal shortcomings of old connection systems. With an easy-to-use and familiar interface, OTT digital television has brought many great benefits to both users and businesses as follows:
2.1. Diverse channel, unlimited content with OTTApp
One thing that is difficult to see in programs with traditional protocols is the ability to connect with third parties to provide exclusive content over the Internet. Many users have switched to using products from Netflix, YouTube, HBO Go, VTVcab ON … which provide more diverse and thrilling content than traditional television. Some of the most outstanding programs that you may be using without knowing it, can be mentioned as:
Video on demand (VOD)
Video on Demand (VOD) is a service that allows users to access and watch video content at their own convenience. Unlike traditional television broadcasting, where viewers are limited to watching programs at specific times, VOD services offer flexibility and control over viewing schedules.
OTT paid services like YouTube, TikTok, and Netflix have long provided streaming services from content developers and exclusive content to consumers, along with affordable subscriptions to access and use anytime, anywhere.
Audio
Streaming services such as radio systems, podcasts, and social media posts…
Messages
Most notably, Facebook, Messenger, Instagram … where developers can deliver their content straight to consumers.
VOIP
VOIP stands for Voice over Internet Protocol. It’s a technology that allows you to make phone calls over the internet, instead of using traditional phone lines
Most OTT app use VoIP technology to call Zalo, Snapchat, Telegram …
2.2. Personalized content, affordable prices with OTT app
Do you love explosive blockbuster content, popular TV shows like “FRIENDS”, “How I Met Your Mother”, sports programs, live performances… Are you afraid you will miss out on your favorite content and waste time finding it all over again? OTT app was born to solve those problems for consumers. By relying on your parameters and traffic, the app can automatically suggest and personalize content specifically for you.
In return, you will only have to pay a reasonable subscription fee depending on your needs and preferences. The most popular OTT services today such as Netflix or VTVCab On all offer quarterly and annual subscriptions to cater to the needs and tastes of consumers.
2.3. Connectivity devices cover the whole world
As long as the device is connected to the Internet, even if you are on the other side of the world, you can still experience the unique utilities and content.
Furthermore, with access to Internet, people can connect, making video call and sending message everywhere, any time and at any moment!
2.4. New interface, powerful integrated functions
Optimized and strongly transformed, most OTT applications and television today have been integrated with the most modern technologies:
High-quality content, sharp images
Most OTT apps provide sharp images, at high resolutions such as 4K and 8K to serve the needs of consumers. However, your device still needs a stable Internet connection for content to be transmitted as sharply as possible.
High bit rate
Thanks to improvements in product quality, OTT app nowadays have been supported by high bitrate allowing to transmit content smoothly and with the highest quality, especially in maintaining the image quality of videos and sound quality of entertainment programs on digital applications.
Streaming Adaptive
The secret to making OTT applications run smoothly is the Streaming Adaptive protocol. This technology allows servers to play videos at different resolutions and bit rates. When a user participates in watching a video, the system will automatically select the resolution and bit rate that best suits the user’s network conditions.
AI Integrated in OTT app
There are many “Over The Top” applications that have integrated artificial intelligence AI to be able to create new content, optimize consumer recommendations, and manage digital content tightly.
Today, in large businesses around the world, being exposed to information and exclusive content has left significant consequences such as budget deficits, and the business’s reputation is also greatly affected by the exclusive content being broadcast outside illegally. From such losses, OTT online products and services have integrated the most powerful digital content rights management known as DRM. With DRM, your content and that of content developers will be secured and will avoid affecting reputation, minimizing budget deficits for businesses.
3. 4 Potential Factors Driving the Development of OTT
In recent years, we have seen a significant shift in consumer demand and use of digital television products. The world is constantly innovating, creating great opportunities for this potential television industry to develop much stronger:
3.1. The widespread popularity of digital electronic devices
The proliferation of digital electronic devices has undeniably transformed the way we consume media. From smartphones and tablets to smart TVs and gaming consoles, these devices have become an integral part of our daily lives. This widespread adoption has far-reaching implications for the television industry, paving the way for the growth and development of Over-the-Top (OTT) app.
As digital devices become more ubiquitous, traditional television is facing increasing challenges. The rigid scheduling and limited content options of broadcast television are no longer as appealing to viewers accustomed to the flexibility and personalization offered by OTT app. Moreover, the rise of cord-cutting, where consumers cancel their cable or satellite subscriptions in favor of streaming services, has further eroded the dominance of traditional television.
The widespread popularity of digital electronic devices is a key driver of the development of OTT app. As consumers continue to embrace these devices and seek more flexible and personalized viewing options, the demand for OTT services is likely to grow even stronger.
Digital devices are getting popularized every day
3.2. Internet infrastructure development enhances OTT app functionality
The rapid advancement of technology has ushered in a new era of connectivity, and 5G stands at the forefront of this revolution. In the world, the widespread adoption of 5G technology is poised to significantly enhance the quality and experience of OTT television services.
Here are some key Advantages of 5G for OTT:
Ultra-High Speeds: 5G networks offer significantly faster data transfer rates compared to previous generations of mobile networks. This translates to quicker loading times, reduced buffering, and a more seamless viewing experience for OTT users.
Low Latency: 5G boasts incredibly low latency, meaning there’s a minimal delay between the transmission and reception of data. This is crucial for real-time applications like video streaming, ensuring a smooth and uninterrupted viewing experience.
Increased Capacity: 5G can handle a much larger number of connected devices simultaneously, making it ideal for crowded areas and events where many people are streaming content at once.
Improved Reliability: 5G networks are designed to be more reliable than previous generations, with fewer dropped connections and interruptions. This ensures a consistent and uninterrupted streaming experience for OTT users.
Impact on OTT app and service:
Enhanced Video Quality: With higher bandwidth and lower latency, 5G enables OTT app to deliver higher-quality video streams, including 4K and even 8K resolutions.
Real-time Interactions: 5G’s low latency makes it possible for OTT apps to offer interactive features like live chat, real-time polls, and multiplayer gaming experiences, which we call “Interactive”. Here at Thủ Đô Multimedia, we offer the same program that helps your business to gain more trust and improve the watching experience of your audiences.
As consumer demand increases, businesses operating in the television industry must also make changes and develop to be able to keep up with market trends and gain a competitive advantage in the international market.
Instead of having to spend more to reach customers through satellite and cable television, businesses today have gradually chosen OTT services to be able to broadcast and push the organization’s content to final consumers. With reasonable prices and high performance, OTT services promise to become a trump card for many businesses operating in the television industry.
3.4. The convenience factor
Electronic devices are popularized, followed by the more demanding needs of consumers. Customers want more and require more convenience and performance of the application, especially the ability to access anytime, anywhere with the content and programs they love. They don’t want to be sitting around in the same spot every day to entertain. Now, with a portable device like a personal phone, consumers can access digital content via the internet, and chat without worrying about signal transmission and the device’s mobility.
4. OTT app – Conclusion
OTT television services provide many functions and benefits for both consumers and businesses in the current digital era. As a leading provider of OTT app and service in Vietnam, Thu Do Multimedia is confident in our ability to provide the most modern and advanced online services to consumers.
For expert guidance and appropriate product advice, contact Thu Do Multimedia today.
Billions of dollars in digital content revenue are lost? Businesses don’t know how to handle it? The article below will provide a comprehensive solution that businesses are looking for – Sigma DRM
1. Understanding DRM and Sigma DRM
Digital Rights Management (DRM) is a set of technologies and software designed to protect digital content from unauthorized copying and distribution. By applying high security measures, DRM allows organizations to control access to documents, videos, audios and other types of media. An ideal DRM system must ensure transparency and flexibility for users, while creating complex barriers to prevent the use of pirated content.
Sigma DRM, a specialized DRM solution exclusively developed by Thu Do Multimedia, provides optimal protection for digital content on multiple platforms and devices.
2. What role does Sigma DRM play in the digital age
Before implementing Sigma DRM, businesses were often helpless in the face of serious copyright infringement. The illegal copying and distribution of digital content not only reduced revenue but also caused huge losses to brand reputation, especially for businesses in the entertainment industry.
Potential security vulnerabilities not only increased legal risks, but also put businesses in a state of constant anxiety, fearing that their intellectual property would be stolen at any time.
The program Meeting at the end of the year (Tao Quan) of Vietnam Television (VTV) is one of the most pirated programs, for example, Tao Quan 2021 had 2,011 cases of copyright infringement and in just 1 year, VTV had to handle more than 30,000 pirated videos on Facebook and more than 8,000 pirated videos on YouTube, not to mention other web platforms.
Mr. Le Quang Tu Do, Deputy Director of the Department of Radio, Television, and Electronic Information, pointed out that cross-border social networks like Facebook and YouTube, along with numerous websites, daily transmit vast amounts of news, digital content, and video clips to millions of internet users. Unfortunately, a significant portion of this content is illegally stored and distributed, bypassing copyright agreements, thereby harming the rights and reputations of content owners.
In response, Mr. Nguyen Ngoc Han, General Director of Thu Do Multimedia, proposed a technological solution to proactively prevent online copyright infringement. This solution involves using Sigma DRM to lock copyrighted content during its distribution on the internet, paired with Finger Print technology to instantly eliminate unauthorized live streams.
Experts suggest that if copyright infringement is controlled, both the customer base and revenue will expand, potentially doubling the investment value of domestic online video content to $150 million by 2027 (from the current $75 million).
Sigma Multi-DRM meets security requirements at both the operating system level, as used by Hollywood studios and the English Premier League, and the application level for third-party security. The participation of Sigma Multi-DRM in the second round of testing, where it passed stringent security assessments, is a source of pride, showcasing how a Vietnamese technology solution has successfully met the high standards of a global authority.
Sigma DRM technology encrypts all music, issues a decryption key each time the work is used, and each time the key is issued, the system counts it as one use of the work. Issuing a key for each use can be likened to a request for permission to use the work, and that is the basis for transparency in the number of uses when the work is distributed on the internet. DRM technology is now widely used globally to protect copyright in the fields of: Television or electronic publishing.
With its advanced security technology, Sigma DRM enables businesses to break free from the concerns of copyright infringement, offering powerful tools to tightly regulate access to digital content, allowing businesses to easily manage who can access specific content types.
Sigma DRM is the solution to help businesses escape this obsession. With advanced security technology, provides powerful tools to tightly control access to digital content, making it easy for businesses to determine who has access to each specific type of content.
The important of Sigma DRM
3. Reduce revenue loss by Sigma DRM software
Consumers, instead of paying to have a genuine experience from services such as Spotify, Apple Music, Netflix, etc., are looking for illegal, free websites. This not only violates copyright but also destroys the intellectual value and intellectual property rights of authors, causing direct damage to businesses.
Sigma DRM – The Key to Solving Copyright Problems
To end these risks, Sigma DRM is a comprehensive solution that helps businesses protect their intellectual property and increase revenue. Let’s explore:
3.1. Expanding Digital Content Monetization Possibilities
Sigma DRM is the “golden key” that helps businesses control and protect digital content exclusively, ensuring that their products will not be pirated. Customers will be willing to pay when they know that they are receiving a quality, safe product that is strictly protected.
Businesses to apply flexible business models such as renting, subscribing or selling service packages. This not only brings a stable source of revenue but also opens up opportunities for long-term growth.
For example, streaming services such as music or video use DRM to ensure that only those who pay can access the digital content.
3.2. Enhanced Content Management and Control
Sigma DRM allows businesses to track and manage user access, ensuring that only authorized users can view or use content. This helps businesses collect user data to optimize marketing strategies and product development. Thereby strengthening customer relationships and enhancing user experience, increasing customer loyalty and developing brand love.
3.3. Optimizing Initial Investment Costs
Instead of letting digital content be misused and distributed illegally, businesses can consider Sigma DRM as a small but long-term and extremely important investment to protect digital assets, prevent copying, secretly filming or recording content. This is a smart solution to help businesses avoid huge losses in the future.
3.4. Optimizing Distribution Strategy
Sigma DRM not only protects content but also helps businesses optimize their distribution strategies. By analyzing user footprints across channels, It provides data and suggests appropriate content distribution strategies, helping businesses easily reach and conquer the public.
4. Case Study – Successful Businesses When Applying Sigma DRM Solution
Up to now, Thu Do Multimedia has successfully deployed Sigma DRM solution for more than 20 leading domestic and foreign enterprises. Typical success stories demonstrate:
4.1. VTVcab – Remarkable Growth With Sigma Multi DRM Solution
VTVcab, one of the big names in the television industry in Vietnam, has turned to Sigma Multi DRM to solve the problem of protecting digital content. With the support of our solution, VTVcab has achieved significant success in optimizing content security operations and enhancing customer experience.
VTVcab ON – Partner customer of Thu Do Multimedia
Currently, Sigma DRM has been deployed on the VTVcab ON OTT platform, reaching more than 6 million downloads and more than 400,000 monthly users. Protecting high-quality content packages such as from K+, Box, VTVcab, and even famous Hollywood movies has helped VTVcab not only completely prevent copyright infringement, but also increase customer trust and satisfaction.
4.2. Jungo TV – International Media Platform Using Sigma DRM
Jungo TV, an international media company, provides a wide range of digital content from Esports, combat sports, LGBTQ+, dramas, horror, K-pop, dance, and music. With major partners such as SBS Korea, Black Belt Magazine, Here TV, and World of Dance, content copyright protection is a vital mission for Jungo TV.
By implementing Sigma DRM, Jungo TV has enhanced its copyright protection capabilities, completely preventing illegal copying and distribution of content, helping to ensure the safety of partners’ intellectual property. At the same time, Thu Do Multimedia’s solution also supports Frontend, Backend, content management systems, and integration on multiple platforms Android, iOS, Tizen, WebOS for Jungo TV’s Jungo+ platform.
Protecting digital copyright is the core mission of DRM, but Sigma DRM from Thu Do Multimedia offers many outstanding and different features, helping businesses manage digital content in the most optimal and secure way.
5.1. Smooth Experience On Any Device
Sigma DRM is designed to be flexible enough to integrate across popular operating systems and devices such as Microsoft, Android, iOS, macOS. From computers, phones to TVs, businesses can ensure that their content plays smoothly across all platforms, providing a seamless user experience.
5.2. Easy Scalability
Growing business and expanding database? Sigma DRM allows businesses to scale quickly and easily without any hassle. This is a crucial feature that helps businesses maintain operational efficiency even during periods of rapid growth.
5.3. Pioneering Technology
When it comes to digital copyright protection, Sigma DRM is the name to come to mind. Our solution possesses leading technology, is the number 1 security in Southeast Asia and is one of 16 businesses globally.
5.4. High Security Standards
Sigma DRM applies advanced encryption standards such as CENC (Common Encryption Standard) and AES-128 (Advanced Encryption Standard), providing absolute protection for digital content. In particular, Sigma DRM was certified by Cartesian in December 2019, confirming the superior security quality and reliability of the solution.
Along with the development of digital content of enterprises is the protection of them from theft and exploitation by fraudsters. Therefore, we are here to bring a comprehensive Sigma DRM solution to enterprises, helping enterprises optimize profits and ensure the safety of digital content. Contact Thu Do Multimedia for support and advice now!
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