Use Sigma DRM to protect online textbook copyright. Utilizing the internet makes publishing textbooks online a straightforward process. Various software tools for digital publishing enable the easy sharing of documents with just a few clicks. However, the concern arises when considering how to distribute digital books securely in an online setting that facilitates effortless sharing, copying, or downloading of content. Although achieving absolute foolproof prevention of duplication is challenging, implementing various protective measures can significantly reduce the likelihood of unauthorized reproduction of your digital textbooks.
Ensuring the security of your digital online textbook copyright
In the ever-evolving landscape of digital education, ensuring the security of your online textbook copyright is paramount. Digital rights management (DRM) proves to be an invaluable tool in this endeavor.
By implementing DRM measures, you can fortify your digital textbooks against unauthorized access, sharing, or reproduction. This not only protects your intellectual property rights but also provides a means to monitor and control the usage of your content. Utilizing features such as encryption, watermarking, and access controls, you can establish a robust defense against potential copyright infringements.
Furthermore, DRM allows you to track and manage user interactions, ensuring compliance with copyright regulations and deterring any unethical practices. In essence, embracing DRM is a strategic step towards maintaining the integrity and security of your digital online textbook copyright in today’s dynamic educational landscape.
Ensuring the Security of Your Digital Online Textbook Copyright
Transforming to PDF
Transform your documents into PDF format before uploading them online. PDFs offer enhanced security compared to Word files, supporting data encryption for a secure content transfer on the Internet. Additionally, PDFs enable customization of user access, safeguarding against viruses and malware. This format preserves visual elements in the text and provides partial support for interactive features.
Apply watermarks to your digital online textbook
Watermarking involves imprinting your identity onto digital documents, creating a formidable barrier against undeserved credit for your work. These watermarks enhance security by being resistant to alteration or removal, serving as a robust tool to deter copyright infringements on the Internet.
Officially record your digital textbooks
Registering establishes a public record confirming your copyright ownership of intellectual property. If you encounter any instances of copyright infringement, legal action can be pursued against the responsible party.
Display an authorized copyright notification
Enhance the secure distribution of textbooks online by promptly showcasing an official copyright notice upon publication. This notice functions as an official declaration of content ownership, explicitly stating that access, usage, sharing, or downloading without permission is prohibited. This notice acts as a deterrent against individuals intending to violate your copyright and exploit it for unethical gains.
Display an Authorized Copyright Notification
Implement digital rights management for your digital textbooks
In the online landscape, traditional copyright laws lack effectiveness. Hence, an alternative approach is necessary to safeguard your intellectual property rights, and digital rights management (DRM) serves this purpose.
DRM introduces an additional layer of security to your digital learning materials, functioning akin to a physical lock. Similar to securing physical property, DRM enables you to control access – sharing or restricting it with a key – ensuring the safety and security of your valuable assets. DRM guarantees that only individuals with valid access codes, such as students and faculty members, can view your digital learning materials. Furthermore, it empowers you to dictate what actions they can or cannot perform with your content, providing comprehensive control over your educational resources by allowing you to set terms for access and interactions.
Exploring the advantages of DRM in digital content protection
Digital Rights Management (DRM) provides a robust framework for safeguarding digital content, offering several notable benefits to content creators and distributors. One key advantage lies in the enhanced security it provides, significantly reducing the risk of unauthorized access, sharing, or reproduction of digital materials.
By employing DRM, content owners can exert greater control over how their intellectual property is used, ensuring that users comply with established terms and conditions. Furthermore, DRM is a deterrent to piracy, as it restricts access to only those with proper authorization.
Additionally, DRM facilitates monetization by creating a secure environment that encourages users to make legitimate purchases, thereby boosting revenue for content creators. Overall, the utilization of DRM in the realm of Digital Rights Management offers a comprehensive solution to protect and maximize the value of digital content in today’s dynamic online landscape.
Enhanced financial gains
DRM safeguards against unauthorized sharing or downloading of your digital books, compelling individuals to make legitimate purchases to access them. Employing DRM ensures you can fully capitalize on the monetary rewards of your copyrighted content.
Safeguard against Intellectual Property Rights (IPR) infringement
DRM guarantees comprehensive security for your intellectual property rights, preventing unauthorized access or intentional and unintentional sharing of your material. Notably, you can monitor the number of individuals who have accessed your content and detect any attempts to unethically share your files. This feature allows you to identify and, if necessary, take appropriate action against those who may be involved in such activities.
Exploring the Advantages of DRM in Digital Content Protection
Ensuring the secure distribution of your online textbooks
Explore various methods for securing your online content, such as utilizing digital rights management (DRM) software or opting for a digital publishing platform with built-in DRM encryption. When using a digital publishing platform, upon uploading your digital textbooks, you’ll have the option to apply DRM encryption, Social DRM, or digital watermarking. By selecting DRM encryption, your textbook is instantly safeguarded within an encrypted vault. Additionally, you can seamlessly integrate the platform’s API into your website, allowing your audience to make purchases. Moreover, exercise control over content access, setting parameters like limited access for a specific duration. Educational institutions can then choose to renew subscriptions or make purchases to retain continued access after the designated period.
Distribute your digital online textbooks with Thu Do Multimedia
Thu Do Multimedia is a pioneering product company and a leader in consulting, providing, and deploying technology services and solutions – television (OTT), With nearly 14 years of experience in building and developing technology services and solutions for digital providers and television and telecommunications organization/businesses in the Vietnamese and international markets, we strive to become a globally trusted provider of solution, technology and service platforms, creating value for our customers, enhancing success for our employees, and contributing in a positive way to the community.
Benefits Sigma Multi DRM – Thu Do Multimedia
Versatile SDK Support: The Software Development Kit (SDK) seamlessly caters to both web and app environments, offering compatibility with mobile devices and various platforms, including boxes.
Device-Centric Management: Sigma Multi DRM adopts a device-centric approach by utilizing DeviceID rather than SystemID for management, enhancing precision and adaptability.
APK Modification Protection: Robust safeguards are in place to thwart any unauthorized modifications to the APK (Android Package) files, ensuring the integrity of the application.
Prevention of Rooted and Hooked Devices: The DRM system incorporates measures to prevent the usage of rooted and hooked devices, bolstering security against potential vulnerabilities.
Backend Tracking and Monitoring: A comprehensive tracking and monitoring system is integrated into the backend, providing real-time insights and enabling proactive measures to counter any security threats.
Simple and Transparent Integration: Sigma Multi DRM offers a user-friendly and transparent integration process, ensuring a smooth experience for end-users while maintaining the efficacy of digital rights management.
Benefits Sigma Multi DRM – Thu Do Multimedia
Thu Do Multimedia is an effective solution that provides a complete range of features to publish and securely distribute your digital content.
In conclude
For digital publishers, the creation of innovative content demands considerable effort and time. After investing in such endeavors, reaping the benefits becomes a priority—something unattainable if individuals can effortlessly copy, share, or download the content without restrictions. Digital rights management (DRM) emerges as a crucial solution to safeguard digital textbooks from unauthorized use, secure proper copyrighting, and maintain absolute control over content visibility and interaction. Beyond content protection, DRM also acts as a safeguard against regulatory compliance breaches and shields against any unethical practices, ensuring a secure and compliant digital publishing environment.
Hope through the article Using Sigma DRM to Protect Online Textbook Copyright above. Bring useful information to readers. To learn more knowledge and solutions in copyright protection of digital content, please refer to the website: thudomultimedia.com
Also known as Industry 4.0, has deepened the scope of all economic, political, cultural, educational, artistic, social activities. In the midst of the increasingly strong digital transition, the music industry around the world is also benefited from this revolution. It started only with the most traditional form, which is playing the piano and performing. Gradually transforming music into records that can be heard over and over again by a singing machine, then going through many different physical forms, until now it is digital music.
Applying digital technology in the music field
Applying digital technology in the music field
In addition, music makers also follow a trend, that is, using technology to make the creative process of artists more effective. For music lovers, technological advances help them access music more easily and more quickly. The application of technologies in the music field is expected to have many potentials and will develop strongly in the future. However, facing it is also no less than challenges.
Mr. Pham Minh Thanh Singer and musician applying digital technology in the music field
Being trained as a information technology engineer, he has worked at major international technology companies. But Pham Minh Thanh has a deep passion for music. Perhaps that is why Pham Minh Thanh is one of the young musicians with pioneering discoveries in the use of technology in music. Especially the recently prominent technological trends, such as artificial intelligence, Chats GPT.
According to my definition, artificial intelligence is developing very rapidly. All the fields in music production can use AI support. For example, on the first day, we need an idea, we can ask Chats GPT, I need an idea about this problem, I need an idea about that problem. Chats GPT can completely suggest us the most suitable ideas. And then there are the parts about making music, making instruments, and then mastering the product. Everything is supported by AI.
Mr. Pham Minh Thanh Singer and musician applying digital technology
Many of my friends have been in the art industry for a long time, have a lot of experience. However, comparing a personal mixing board and a mixing board using AI, they have to say, “Wow, AI has developed so well now. If we know how to use AI reasonably, we can save time, cost, and improve the quality of the product.
Mr. Nguyen Ngoc Han’s sharing on the application of digital technology
Mr. Nguyen Ngoc Han – General Director of Thu Do Multimedia Company said: “We will also see that in the process of producing music, it is like the process of creating a work.
In the past, we used to write on a piece of paper, and then we could read it. With the development of technology, it has helped artists a lot. I think these are tools that can help artists create works faster, create works with more new elements.
Mr. Nguyen Ngoc Han share: “We need a system to protect our precious assets, to avoid misusing or abusing the rights in it. For example, the song “Dreams” of composer Giang Son, even Giang Son spent money to make that song, but when it was released on the internet, that composer did not have his rights, he was discredited.
Mr. Nguyen Ngoc Han said: “In addition, many experts say that in the digital transition period, the transformation of music works into invisible assets that cannot be held, has led to confusion in the management and arrangement of digital music assets, causing many important works to be misplaced by the national level. Therefore, Vietnam should establish a National Digital Music Gate to help manage and promote music works in an equal way.
Mr. Nguyen Ngoc Han – General Director of Thu Do Multimedia Company
When the National Digital Music Gate was proposed by the capital, it had five purposes: The first purpose is to help Vietnam mark and identify all music works. The second purpose is that the National Digital Music Gate will be the bridge for singers, musicians, and publishers to connect with the music distribution systems both domestic and foreign. The National Digital Music Gate will also be a market for music-needy organizations to buy and sell music.
Thanks to the National Digital Music Gate, it will create an environment for tracking the number of times the works are used in a transparent way. And another very important thing is that thanks to the National Digital Music Gate, we can have very up-to-date data.
Ms. Dang Thi Hong Nhung shared about the application of digital technology in the field of music
Ms. Dang Thi Hong Nhung – CEO of MCM Online Music Copyright Company shared:: “Users can listen to music online from any device with an internet connection, including smartphones, tablets, and computers. Users can also access their favorite artists’ latest songs, albums, and playlists easily.
As you know, with 4G technology and smart phones, our internet has been developing. Now, we use very little music in the form of USB or CD, but we mostly listen to music in the form of streaming, which is live. With the estimated revenue of 2020, it fell to about $50 million for the entertainment industry, where music alone will account for 70%. In my opinion, the music market is currently very prosperous.
This is also a proof that in recent years, when you listen to music, you often see that some international music platforms have developed quite well in the Vietnamese market. For example, Spotify, Apple Music, or Google, when the platforms develop, they also give musicians the opportunity to spread their music more freely on the internet.
Some individuals know the technology that we often use, they abuse it, they discredit it. There is usually a community in this community called the music community, it is the people who are causing the most violations of copyright.
Ms. Dang Thi Hong Nhung – CEO of MCM Online Music Copyright Company
According to Ms. Nhung: “When the work is released, artists also need to know clearly where their work will be released and which unit it will be released. It comes from all the needs to clarify for the author, so our MCM copyright ecosystem was born. After more than a year of operation, our ecosystem has attracted about 70 artists to participate in the right to protect copyright. There are about 1,000 more works in it, and about 20,000 works from the organizations that have submitted them to us.
Before a work is released, we usually use the Auto-Cutter Mark technology to mark the work. The mark here is to mark and prove our work before it is released. The second technology is the DMI technology, which is the technology that we use to soil-check the work and track the source.
Music is the art of using sound to express the emotions of the artist. In each work, the main creative role will still belong to the artist to bring out high-quality music products. However, if you know how to use technology applications such as AI, Chats GPT, Blockchain, they will become useful tools to help you save time, increase experience, and improve the artist’s performance in their work.
The explosion of digital technologies not only supports the creative process of singers and musicians, but also changes the way audiences listen to music today.
What are the advantages of streaming music?
If before, listeners would listen to music using physical recording models, now many people mainly listen to music online with digital models on content-directly-published platforms, or stream.
Streaming music is a strong technology in the music industry, allowing listeners to listen to music conveniently and flexibly.
With popular streaming services such as Spotify, Apple Music, Amazon Music, T-Dan, and YouTube Music, the special feature of streaming platforms is their flexibility and convenience.
In the context of the strong development of the internet and streaming technology, it is impossible to deny that the application of technology in the music industry has been and is developing strongly and brings back huge benefits.
Applying technology in the field of music – How to stream?
However, it is also a violation of general copyright and a violation of music copyright in particular in the digital environment. Not a few individual organizations are involved in copyright, refuting the concept of copyright, copyright for music works.
Some objects take advantage of the truthfulness, falsehood, little understanding of technology, lack of updating the legal violations of some artists to give the artist an advantage, and take control of the artist on the digital platform.
Many businesses also create an ecosystem on the internet with fanpages, online music pages, frequently uploading music videos from various sources, then labeling copyrights, attracting millions of subscribers to follow.
It is easy to see that afterwards are the attractive benefits from advertising, not to mention the pages that force viewers to register as a member, pay fees, then have the right to upload. That not only directly harms the individuals of artists, but also makes the music market out of control.
Expert suggestions for applying digital technology in the music field
Music is not only the spiritual child, the gray matter of musicians, but also sweat, effort, and a long experience to write a song. Good management of copyrights will gradually form a culture of copyrighted music. Only then do the authors receive respect, which also brings spiritual encouragement to music composers. Therefore, there must be foundations, solutions, technology to support artists. Therefore, every time a work is used in a digital environment, it must be locked, just like once asking for permission from the author.
Therefore, I hope that Vietnam will have a system that unifies the protection of digital rights and becomes a standard for everyone to use it. In the digital era and the explosion of online platforms, capturing and using digital technologies is becoming a trend. If we can take advantage of the strengths of technology, it will give artists more opportunities to bring out high-quality music and get closer to the public.
However, in order to have a healthy digital environment, copyright must also be respected and protected. Only when there is a good cooperation between individual organizations, relevant industries and the public love art, the violation of copyright is still heavy. Especially, applying digital technology copyright has just been stopped and pushed back by the creation of a healthy environmental environment for artistic activities.
Not only in Vietnam, but around the world, media units always have to worry about copyright protection. Watching and downloading pirated movies from these platforms is not an easy task for any basic user. The reason for this barrier comes from Widevine. So what is Widevine Leak? What is Widevine L1? In this detailed article, Thu Do Multimedia will introduce to you one of the ways that platforms protect digital right management on the internet!
Widevine DRM – Something that prevents you from taking screenshots
Taking a screenshot seems like a harmless action. But if we can take screenshots, why can’t we record the entire movie screen and then share it on pirated movie sites?
That’s what media units are afraid of, and to completely solve the problem, they won’t let you take screenshots while using them.
In fact, preventing you from taking or recording your screen is not simply a small feature of the application, but behind it is Widevine, one of the security certificates to protect content on digital platforms.
Widevine is a type of security certificate to protect digital content that Google has developed and integrated on its devices since 2010. Simply put, Widevine will prevent digital content (on Netflix or similar platforms). similar) may be downloaded or copied illegally.
Widevine certification helps your device meet security requirements, allowing you to have the best user experience. But even when equipped with Widevine, each device has a different level of Widevine.
Total losses of global movie and video sharing sites from 2010 – 2022 due to sharing illegal content (2010: 6.7 billion USD, 2016: 26.7 billion USD, 2017: 31.8 billion USD, 2018: 37.4 billion USD, 2022: 51.6 billion USD) (Source: Internet).
If your device is equipped with Widevine L1, the highest level, you will have Netflix streaming on your phone at the highest resolution (4K, Full HD). On the contrary, if the device only has Widevine L3, you can only stream content in basic image quality (SD 580p).
What is Widevine level protection?
Widevine comes in two versions: Widevine Classic and Widevine Modular. The first version, Widevine Classic, supported devices from 2017 and earlier and has now been discontinued by Google. The version that is trending and will also be mentioned in this article is Widevine Modular.
Widevine certification will affect two processes: Video decoding and processing. Both of these processes must be executed in the TEE (Trusted Execution Environment), a partition on the terminal motherboard that handles confidential data. This helps ensure that the data that needs to be protected (in this case copyrighted movies and TV shows) is not violated, filmed, captured, and shared illegally with third parties.
The three levels of Winevine and how they work (Photo: Internet).
Widevine certificates do not charge copyright fees, so manufacturers will not have to pay additional fees to integrate them into their devices. Widevine comes in three levels: Widevine L3, Widevine L2 and Widevine L1.
What is Widevine L3?
Widevine L3 is the lowest security certificate. These devices will not process video through the TEE. Therefore, streaming content will be easily interfered with by third-party applications. Due to such a great risk, devices that own Widevine L3 will only stream content at the highest level of SD 580p.
What is Widevine L2?
Sitting in the middle is the Widevine L2. This level of security is often jokingly called “amphibian”, since only video decoding is performed at the TEE. The remaining video processing will be performed outside the TEE partition. This will still create loopholes for third-party applications to interfere with content that needs to be encrypted. Therefore, devices that support Widevine L2 can only stream content with a resolution of 720p or lower.
About 10 years ago, 720p was an ideal number for HD video. But since mid-2020, major video sharing platforms like YouTube have downgraded 720p to SD. In addition to recent devices improving image quality, streaming content above 720p is no longer as popular as it was in the past.
What is Widevine L1?
Winevine L1 is the highest level of security. Most smartphones today are equipped with this level of security, so it has gradually become a common standard for phone companies to integrate this certificate into their products.
At the L1 level, all video decoding and processing will be performed entirely in the TEE partition. Therefore, third party intervention will be almost impossible. Copying and sharing encrypted data (such as Netflix content) on these devices will be impossible.
Differences on the same device when upgraded from Widevine L3 to Widevine L1. Changing the level of Widevine is not simple, often requiring deep intervention in the device’s software (Photo: Internet).
Devices equipped with Widevine L1 can stream the highest quality video from today’s streaming platforms because copyright concerns are minimized.
Widevine on Smart TV
Most smart TVs on the market today are equipped with Widevine. TVs from 2017 and earlier will be equipped with Widevine Classic.
However, cheap smart TVs or domestic products in the Chinese market will often not have Widevine L1 but only Widevine L3. Because they do not meet the L1 standard, these TVs, even running Android, will not be able to be installed from the app store. Installing APK files from outside is also not the optimal solution.
Widevine on Android TV Box
Android TV Box is an external device that “turns” your TV into a Smart TV. The Android TV box market has really exploded recently due to users’ need to enjoy digital content. And of course, Android TV Box must also have Widevine certification to bring the best experience to users.
Cheap Android TV Box products are usually only installed with Android for mobile devices, with Widevine L3 certification. This not only causes inconvenience to users but also leaves open the possibility of users being upgraded and supported in the future. In contrast, reputable Android TV Box products will have Android TV installed, a specialized version for TV Box devices, and comes with Widevine L1. Users should carefully study the device’s information before purchasing.
Sigma Multi-DRM Against Widevine-leaked
Recently, some accounts have shared ways to “Dump Widevine” through which hackers understand the structure of Widevine and find ways to bypass the License Server to get the decryption key.
There are many efforts to combat copyright infringement, like the MPA asking internet organizations such as Github to remove accounts that promote copyright infringement; and as most copyright protection organizations, Sigma Multi-DRM and Thudo Multimedia also finds ways to prevent the exploitation of Widevine vulnerabilities by hackers.
In Vietnam, thanks to the special design through the “Sigma Active Observer” – SAO- protection layer, Sigma Multi-DRM not only provides a solution to protect content with key encryption, but SAO also helps observe all Abnormalities in the process of exchanging rights between License Server and Devices. Success from observing to warn, as well as eliminating abnormalities has helped many large content providers such as TV360 (Viettel) or FPT Play (FPT) stand against Widevine leak exploitation.
How are digital right management protection solutions resolved?
Sigma Multi-DRM solutions are designed to safeguard digital content from unauthorized access, distribution, and use. The methods used to implement DRM can vary, but Sigma Multi-DRM is a combination of encryption, licensing, access controls, and (special) monitoring.
Sigma Multi DRM helps partners:
Use the worl’d leading comprehend-sive security solution including 4 DRM in 1 Solution (Sigma, PlayReady, Widevine & Fairplay)
Implemented on 100% of all device terminals.
Provide the hightest quality content to end users.
Optimize response speed from DRM system to client.
Multi DRM support: Sigma DRM, Playready, Fairplay, Widevide
Caters to million of concurrent users, scalable to server streaming needs
The system is fully developed and controlled by a team of staff in Vietnam at a competitive cost
Most outstanding point: 24/7, flexible operating support in Vietnam and inter-nationally
Thu Do Multimedia is the first and only enterprise in Vietnam, also the only enterprise Asia, and one of six enterprise in Asia to achieve this certification. The Sigma DRM (Digital Right Management) by Thu Do Multimedia is hightly secure and tested by Cartesian organization to meet international standards.
Above is the information about What is Widevine Leak? shared by Thu Do Multimedia. To learn more details about digital content copyright protection solutions. Or information about Sigma DRM. Please contact via website: thudomultimedia.com. Consulting team ready to support 24/7.
What Adverse Consequences Arise From Cybercrime? In an age where the internet and its interconnected devices play an increasingly central role in our lives, we find ourselves becoming more dependent on this digital realm. This significant shift has yielded various benefits across numerous sectors, although it is not without the looming threat of cybercrime.
What Adverse Consequences Arise From Cybercrime?
It has enhanced the convenience, cost-effectiveness, and security of online purchases, revolutionized long-distance communication, and hastened the dissemination of information. Nevertheless, the escalating dependence on the internet has concurrently spawned a menacing specter: cybercrime. Globally, cybercriminals and hackers exploit the exchange of information and online transactions, posing a substantial threat to individuals and businesses, irrespective of the scale of their online presence.
In this extensive article, we will explore the multifaceted realm of cybercrime. We will delve into the scope of cybercrime, its potential impact on businesses, and effective strategies for safeguarding your enterprise against these digital threats. Our exploration will encompass
What is consequences arise from cybercrime?
The term ‘cybercrime’ acts as a broad category, covering a diverse range of criminal activities conducted through the internet, often facilitated by electronic devices like computers connected to the web. These cybercrimes take on different forms and present varying levels of risk
The driving forces behind cybercrimes
The predominant motivation fueling most cybercrime endeavors is financial gain. Although some cyberattacks are driven by the sole purpose of causing harm to digital assets or devices for political or personal reasons, such incidents are relatively rare. Cybercriminals utilize a diverse array of schemes and techniques to monetize their illicit activities. A few examples include:
Extortion
Cybercriminals may capture vital or sensitive data and demand a ransom for its release. Modern cybercriminals employ tactics like ransomware or structured Distributed Denial of Service (DDoS) attacks to extort victims.
Phishing
Cybercriminals seek to obtain sensitive information by impersonating well-known individuals or brands. This cybercrime form typically entices unsuspecting victims into disclosing personal information. The stolen data can be monetized in various ways, such as making unauthorized purchases using stolen credit card information or selling personally identifiable or sensitive data to third parties.
This list offers insight into the strategies cybercriminals use to initiate and profit from their attacks, although it is not exhaustive.
The driving forces behind cybercrimes?
Various manifestations of cybercrimes
The U.S. Department of Justice classifies cybercrimes into three primary types:
Criminal Activity Targeting Computers: This involves infecting devices with malware.
Criminal Activity Utilizing Computers
Criminals use computers to commit other crimes, such as sending spam emails containing links to phishing sites.
Criminal Activity Where Computers Serve as Accessories to Crimes
In this scenario, computers are used in conjunction with other criminal activities, such as storing stolen credit card information.
Cybercriminals may engage in one or more of these activities simultaneously. For example, a cybercriminal might infect a computer with malware, gain control of it, and subsequently use the compromised computer to launch a DDoS attack against another target.
Examples of Cybercrime Activities
Every day witnesses a multitude of distinct cybercrime activities, with new methods and technologies continually emerging. Here are some noteworthy examples:
Phishing
Among the most prevalent cybercrimes, it involves the fraudulent impersonation of reputable entities or individuals to deceive victims into revealing personal or sensitive information. Phishing is not confined to email; it can also occur through other communication channels like text messages and social media direct messages.
Spear Phishing
A targeted form of phishing directed at specific individuals, often involving extensive research on the victim to craft convincing attacks.
HTTPS Phishing
Cybercriminals employ fake HTTPS websites, primarily through email, to trick users into sharing sensitive information.
Pharming
A technique redirecting users from intended websites to malicious ones, often initiated by malware infections.
Malware Infection
Malware takes various forms, including computer viruses, Trojans, and worms. These malicious programs can modify or damage files, replicate themselves, or open backdoors for cybercriminals.
Data Breach
This umbrella term covers multiple cybercrimes aimed at illicitly accessing confidential or sensitive information.
Cybersquatting
Cybercriminals register and exploit domain names resembling those of legitimate businesses or individuals to profit from them, often by selling them at exorbitant prices.
DDoS Attacks
Denial of Service (DoS) attacks aim to disrupt internet services, while Distributed Denial of Service (DDoS) attacks involve multiple unwitting computers overwhelming a target with requests.
Cryptojacking
A relatively recent cybercrime, involving the hijacking of computer resources for cryptocurrency mining.
Cyber Espionage
Attackers clandestinely obtain data from businesses or individuals without consent, often via hacking.
Potential Hazards and Consequences of Cybercrime on Businesses
Cybercrime historically posed a greater threat to larger enterprises with prominent online footprints. However, recent trends suggest a shift towards targeting smaller businesses and organizations, taking advantage of their comparatively weaker security infrastructure. As a result, no entity is immune: while large corporations continue to be lucrative targets, smaller businesses and even individuals now face significant risks
Here are some of the critical adverse repercussions that cybercrime can inflict on businesses:
Disruption of Service or Operations
Cyberattacks, such as DDoS and malware infections, can cause significant disruptions to daily business operations, resulting in not only revenue losses but also potential harm to brand reputation. Hacktivist groups, in particular, may target organizations to protest perceived wrongdoings.
Financial Repercussions
Cybercrimes can lead to severe financial consequences, including the loss of customer trust, competitive disadvantages due to leaked pricing strategies, indirect financial impacts from operational disruptions, extortion through ransomware, and expenses associated with hiring legal and cybersecurity experts. For instance, Home Depot incurred a $13 million Settlement Fund in 2014 due to the theft of 50 million credit card records.
Stolen or Infringed Intellectual Property
Certain cybercrimes aim to pilfer or violate a business’s intellectual property, such as domain squatting, which involves registering domains mirroring legitimate ones before the actual trademark holders can do so. Many businesses now store intellectual property in the cloud, making it vulnerable to cyberattacks.
Forced Changes in Business Practices
The threat of cyberattacks or actual breaches can compel businesses to alter their daily operations, adapting to factors such as data breach threats or legislative changes like the General Data Protection Regulation (GDPR). Consumers’ growing concern for security also forces businesses to prioritize trust-building.
Reputational Damage
Businesses can suffer long-lasting or permanent damage to their reputations following cybercrimes. Studies indicate that compromised companies may witness share price drops, and customers tend to trust affected businesses less, often ceasing transactions with them altogether.
As an illustration, a report from Comparitech in 2021 disclosed that companies experiencing security breaches saw an average drop of 3.5% in their share prices.
Protecting Your Business Against Cybercrimes
To safeguard your business against the ever-evolving landscape of cybercrimes, consider adopting the following best practices:
Keep Everything Updated
Regularly update software and operating systems, including robust internet security solutions like antivirus software. Cybercriminals frequently exploit known vulnerabilities, making updates crucial for defense.
DRM: Protecting Your Business Against Cybercrimes
Use Strong and Unique Passwords
Employ lengthy, complex passwords composed of letters, numbers, and symbols. Avoid reusing passwords across different sites and change them periodically. Password management solutions can assist in generating and managing strong, unique passwords.
Utilize Reliable Security Solutions
Given the diversity of cybercrimes targeting businesses, invest in comprehensive security software solutions, including:
Reliable antivirus and anti-malware software with AI-driven behavioral detection.
Bot detection and mitigation to safeguard against malicious bots.
Real-time Brand Protection Solutions for detecting trademark and copyright infringements and automating takedown requests.
Educate and Train Your Employees
Your business’s security is only as robust as its least informed personnel. Integrate cybersecurity training into employee onboarding and consistently update it to address emerging threats. Give particular focus to fostering awareness of phishing and developing effective response strategies.
Considering the Future
Cybercrime is no longer confined to large enterprises; smaller businesses and individuals are equally vulnerable. It is imperative for everyone to take steps to protect themselves from cybercrime, given its potentially far-reaching consequences. By implementing the actionable tips outlined above, you can establish a robust foundation for safeguarding your business and yourself from the dangers of consequences arise from cybercrime.
Training Program: Sale Planning And Key Account Management For Thu Do Multimedia Corporation took place on the 7th and 8th of December in a solemn, vibrant, and serious atmosphere. This series of activities is part of the Private Sector Competitiveness Enhancement Project (IPSC) initiated by the Enterprise Development Agency, Ministry of Planning and Investment, with sponsorship from the United States Agency for International Development (USAID). The project involves the selection and implementation of technical support activities for pioneering businesses.
Training Program: Sale planning and Key account management
Building business management capabilities
The project will support growing businesses in enhancing their competitive capabilities through training in innovation skills, providing assistance in relevant professional expertise, and connecting them with a network of experts and advisors. As a result, growing enterprises will improve operational efficiency, increase revenue, and achieve sustainable development, thereby boosting the overall economy and creating employment opportunities
Promoting the adoption of new technologies and business models
The project promotes the adoption of innovative technologies and business models to enhance competitive capabilities, drive the implementation of new solutions, strengthen the innovation network, and improve access to financial resources for growing businesses. These supports aim to enhance efficiency and increase the operational productivity of growing enterprises.
Improving the business environment
The project collaborates with relevant stakeholders from both the government and private sectors to promote the improvement of the business environment for growing enterprises. This is achieved by supporting the government in applying reform methods and tools to enhance the efficiency and practicality of regulations, facilitate public-private dialogue channels, and reduce compliance burdens for businesses. FOSTERING LINKAGES AMONG BUSINESSES The project assists organizations that support business development in enhancing their service delivery capabilities. It helps growing enterprises strengthen policy advocacy skills, foster business linkages, and improve market access capabilities, thereby creating a more cohesive and efficient ecosystem for supporting the development of businesses.
Thu Do Multimedia Communications Joint Stock Company takes pride in being one of the first 25 companies honored to be selected and receive a technical assistance package from the USAID IPSC Project, amounting to $150,000. The activities aim to support Capital Multimedia in enhancing key customer management capabilities, providing leadership transformation training, offering in-depth training on security certification for digital content protection (Google Widevine), and implementing an Enterprise Resource Planning (ERP) system.
Mr. Mark Birnbaum – Project Director spoke
The USAID IPSC project has launched a series of technical support activities for Thu Do Multimedia through the training program ” Sale Planning And Key Account Management” with the participation of more than 30 staff members of Thu Do Multimedia. Company
The USAID IPSC project helps support businesses in building business strategies over a period of 3 – 5 years. Besides promoting internal resources, enhancing and maximizing external resources to develop the business is very important and necessary. Because of market fluctuations and increasing business risks.
With the development goal of Thu Do Multimedia, this support package promises to be one of the strategic resources and help improve the core operating process and management capacity of the business. At the same time, helping Thu Do Multimedia research and build business strategies for markets around the world such as Europe, North America… In addition, bringing high-quality human resources to businesses through international partners such as Amazon, Google… Support consulting on certification and international standard certificates: FDA, ISO BSI…
Nearly 14 years of construction and development
Thu Do Multimedia is a pioneer in products and a leader in the field of consulting, providing and implementing technology solutions – OTT television. With experience in implementing Interactive TV services. Inserting ads into Live content (DAI/SSAI), specialized fields in Anti-piracy Multi DRM, Multi CDN, interactive TV, Livestream latency low… Leading in the region.
To implement and provide the best service, it is indispensable for a team of experienced and highly qualified experts. Always ready to support and update information quickly and enthusiastically.
Solutions provided by Thu Do Multimedia to businesses
With comprehensive solution Sigma OTT. Thu Do has products such as: Sigma Multi DRM (This is one of Thu Do’s strong and key products). Sigma DAI/SSAI, Sigma Mutli CDN, Sigma Interactive, Sigma Audio Watermark (SAO)….
Sigma Multi DRM solution
Faced with the current situation of stolen television streams and illegal transmission lines being widespread on pirated websites and applications. Or high-value content is copied, filmed and used for free. Causes damage and affects the business and image of the enterprise.
Understanding those things, Thu Do’s team of experts launched the product Sigma Multi DRM to help partners use the leading comprehensive security solution, deployed on all terminal devices. Along with that, Multi DRM also provides the highest quality content to users and especially reduces the loss rate of optimal CDN costs.
Fast and flexible shipping support in Vietnam and internationally.
The difference of Sigma DRM solution
SDK supports Web and App
Manage by device instead of model
Protection from APK modifications
Prevent device tampering
Tracking and monitoring from the Backend
Simple integration, transparent for users…
Mr. Nguyen Ngoc Han – General Director of Thu Do Multimedia Communications Joint Stock Company spoke
With Sigma Multi DRM, we are proud to be certified by Cartesian organization to meet international standards. And Thu Do Multimedia is the only Southeast Asian enterprise that is also among the 6 Asian enterprises to achieve this certification.
Sigma DAI/SSAI solution
It is a solution that brings many values as follows:
Insert ads directly and instantly into OTT TV channels
Suitable for both live and VOD content
Easily bypass ad blockers
Supports mid-roll ads with linear streams without affecting users
No code integration with end users required
The ad is transcoded immediately and aligned with the original stream
The completion rate for active SSAI ads is 98%.
Extended Sigma DAI/SSAI solution
Filter/Delete unwanted SCTE35 indexes
Verify the information on the marker
Add or edit SCTE35 markers based on the program schedule
Adjust parameters of SCTE35 Market.
Instructions for manipulating Manifest files
Replace unwanted content
In addition, Sigma DAI/SSAI also has the ability to track advertising performance in detail. Helping advertisers and suppliers clearly understand how viewers interact with ads.
Hopefully the above article provides readers with a lot of useful information. To learn in detail about Thu Do Multimedia’sTraining Program: Sale Planning And Key Account Management. Or for information related to our products and services, please refer to the website address: thudomultimedia.com.
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