Why is Transcoding Essential for OTT Platforms? Unraveling the Media Transcoding Revolution

Why is Transcoding Essential for OTT Platforms? Unraveling the Media Transcoding Revolution

In the dynamic landscape of Over-the-Top (OTT) platforms, staying ahead in the game requires understanding and implementing cutting-edge technologies. One such crucial component in the realm of OTT services is Media Transcoding. This article delves into the pivotal role of transcoding, uncovering how it can revolutionize your OTT service.

1. Understanding Media Transcoding for OTT Platforms

At its core, media transcoding involves the conversion of digital media from one format to another. For OTT platforms, this means adapting content to different devices, screen sizes, and network conditions. This versatility ensures a seamless and optimized viewing experience for a diverse audience.

live transcoding diagram detaile
Understanding Media Transcoding for OTT Platforms

2. The Transcoding Workflow: From Encoding to Playback

The transcoding process encompasses various stages, starting with encoding, where the original media is compressed and formatted. This is followed by transcoding, where the encoded media is transformed into multiple formats. Finally, during playback, the appropriate version is selected based on the viewer’s device and network, ensuring optimal quality.

3. Benefits of Using a Robust Transcoding Solution for Your OTT Service

Enhanced Viewer Experience

Media transcoding enables adaptive streaming, ensuring uninterrupted playback even in varying network conditions. This adaptability enhances the viewer experience, reducing buffering and load times.

Multi-Device Compatibility

With a robust transcoding solution, your content becomes compatible with a wide range of devices – from smartphones and tablets to smart TVs. This flexibility expands your reach to a broader audience.

Bandwidth Optimization

Transcoding allows you to offer different quality levels based on the viewer’s internet speed. This not only improves playback performance but also optimizes bandwidth usage, making your service more efficient.

4. Key Considerations for Choosing the Right Transcoding Solution

Scalability

Select a transcoding solution that can scale with your growing content library and user base. Scalability ensures that your service remains efficient and responsive as demand increases.

Codec Support

Ensure that the transcoding solution supports a wide range of codecs, ensuring compatibility with various devices and platforms.

Real-Time Processing

In the fast-paced world of OTT, real-time transcoding is essential. Choose a solution that can handle on-the-fly transcoding to meet the demands of live streaming.

5. The Future of Media Transcoding in the Evolving OTT Landscape

As technology evolves, so does the role of media transcoding. The future promises advancements in AI-driven transcoding, further optimizing content delivery based on user preferences and behaviors. The integration of HDR (High Dynamic Range) and 4K UHD transcoding will elevate the viewing experience to new heights.

In conclusion, the adoption of a robust transcoding solution is no longer a choice but a necessity for OTT platforms aiming to deliver top-notch content in a competitive landscape. Embrace the media transcoding revolution, ensuring your service remains at the forefront of the evolving OTT industry.

Ready to revolutionize your OTT service? Sign up for a free demo at Thudo Multimedia and explore the Sigma Solution – Your Gateway to Seamless Transcoding Excellence.

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TeamCity Tutorial What Is Teamcity Complete Guide For Novices

TeamCity Tutorial What Is Teamcity Complete Guide For Novices

TeamCity’s construct historical past feature lets builders pinpoint the foundation causes of problems quicker by storing a complete history of builds, changes, and failures. Its construct brokers, in the meantime, serve as testers that take, verify, and complement adjustments with verification results. TeamCity assists in maintaining a CI server to automate the pipeline and presents reporting capabilities like construct time and disk usage. Additionally, it offers glorious construct historical past, source control, and construct chain instruments. A piece of software that really executes the construction process. It is installed and configured individually from the TeamCity server.

So, Let’s see how to create a Brand new .NET project in TeamCity like some other CI servers TeamCity relies on VCs, so make sure TeamCity helps your VCs with alternatives. To understand the info move between the server and the brokers, what is passed to the agents, and how and when TeamCity will get the results, let us check out a simple construct lifecycle. To be taught the fundamentals of steady integration, discuss with our website. This desk compares varied DevOps applications supplied by Simplilearn, based on a number of key features and particulars.

Extensive Testing Support

CodeShip has a special Parallel CI feature for working tests in parallel. With the per-minute and per-seat pricing mannequin, it’s typically hard to predict how much you will spend by the top of the month. All you have to get began is to enroll with one of the preconnected VCSs — Assembla, Bitbucket, GitHub, or GitLab. All the above-mentioned perks have been lengthy out there in TeamCity and Jenkins but the identical couldn’t be stated for Bamboo.

Extensive Testing Support
Extensive Testing Support

TeamCity can combine with Docker for mechanically creating containers through docker-compose. It has integration assistance for the Jira software to track issues easily https://www.globalcloudteam.com/. TeamCity is an industrial CI/CD server that is also Java-based. It is a build automation and administration software created by JetBrains.

TeamCity Pricing

Its interface seems a bit outdated as it doesn’t comply with trendy design ideas. The absence of whitespaces makes the views look crowded and confusing. A lot of the progress features and icons are super pixelated and don’t refresh mechanically when jobs finish. Free tier offers allow you to attempt to test the product before investing. Otherwise, you at all times run the risk of buying a pig in a poke.

Most of those plug-ins are community-supported and make customization easy and cost-effective. TeamCity’s out-of-the-box performance, real-time reporting, and third-party integrations with prime programmer instruments make it one of many market’s top CI/CD options. CodeShip’s listing of pre-built integrations is quite quick compared with similar tools.

  • TeamCity integrates with .NET technologies higher than any other CI tool out there.
  • The construct configs are tremendously versatile however I’ve not used one other product so I’m unsure how my expertise compares to the next.
  • With shifting to the Data Center model, the software will turn into more viable.
  • It allows you to run unit exams, integration tests, and even UI exams as half of your CI/CD process.
  • Organizations save an excellent amount by not spending anything on CI software like Jenkins.

It helps you preserve coding standards and establish potential problems early in the development course. Automated testing is an important part of fashionable software program development, and TeamCity excels in this space. It permits you to run unit exams, integration tests, and even UI tests as part of your CI/CD process. You can set up notifications for check failures and ensure that your code stays sturdy. TeamCity, developed by JetBrains, is a well-liked CI/CD server that empowers growth groups to automate and streamline their workflows.

They say that in CodeShip all things are much easier and the deploying process is much simpler than in Jenkins. An extraordinarily well-liked device, CircleCI takes benefit of the detailed tutorials created around it. The core license is based on the variety of credits that are models for purchasing construct minutes.

Travis CI lags behind Jenkins and different tools within the variety of plugins and third-party integrations. Cloud options are available to end users via the Internet and absolutely managed by the seller or cloud provider (which may be the same company). This option spares you the setup hardships, presents great scalability, and may be adjusted on demand. Build agents are distant particular person processes that listen to the server and execute its duties. They can run jobs on schedule or in response to certain occasions — say, when you commit a new portion of code to a repository on GitHub, GitLab, or different in style VCS. This capability is very helpful when you deal with a huge codebase or have to test your update on totally different working methods.

As your project grows and evolves, you’ll be able to lengthen your TeamCity setup to meet your specific necessities. With automated testing and code analysis, TeamCity helps you catch and address code quality issues early, resulting in extra reliable and maintainable software. Stay informed about your builds and deployments with TeamCity’s notification system.

Visible Studio Code Review 2024 A Complete Look

The extra add-ons your device has, the broader its capabilities. Not all of these plugins are important or actually helpful; however, if wisely picked up they’ll significantly enhance the CI/CD automation course. The CI/CD device additionally has multiple code high-quality tracking features, letting you verify modifications, present feedback and manage issues as they seem. Another TeamCity highlight value is its strong out-of-the-box version control integrations with all the prime options like Git, Perforce, Mercurial, Azure DevOps, and Subversion. TeamCity is a business device versus Jenkins which is open supply.

Visible Studio Code Review 2024 A Complete Look
Visible Studio Code Review 2024 A Complete Look

Another function, automatic investigation assignment, immediately sends notifications to those who most probably broke a construct. TeamCity also detects “flaky tests” that exhibit unstable habits with the same code and has on-the-fly progress reporting to instantly let you know when one thing is wrong. It has the flexibility to add hyperlinks, logs, numeric values, screenshots, and different data to test outcomes.

Integrating Teamcity With Buildmaster

TeamCity By JetBrains provides hassle-free Continuous Integration and delivery. The freeware license includes up to a hundred construct configurations and three build agents are enough to examine the feasibility of your product. The powerful build CI & sensible configuration make it enterprise-like DevOps software. It does its job, and once you’ve set it up it’s pretty strong. Agents and servers have never wanted a reboot as far as I know, and upgrades are fast sufficient.

A portion of the highlights and instruments stop as a matter packaged with TeamCity and others may be launched as modules. JetBrains has its very own arrangement of modules, nonetheless, there are likewise some outsider modules accessible. In TeamCity an entrancing part is Its “Shrewd CI server”, which Means it might, due to this fact, check work after submission, taking into account our settings. While you don’t have to use plugins using TeamCity, TeamCity nonetheless has a plugin repository that currently consists of 399 plugins.

It is right for those in search of a flexible, user-friendly, and secure CI/CD tool that provides seamless integration with Git repositories. If your team already makes use of GitLab for model control and project administration, then GitLab CI/CD may be a no-brainer what is teamcity in devops over TeamCity? It has a free plan with primary features, whereas its Premium plan has a starting value of $24 per 30 days. If you’re on the lookout for a fast TeamCity various with an easy setup, look no further than CircleCI.

The Enterprise on-premises plan offers limitless users, build time, and build configurations. It also comes with technical assistance should you have any issues when using the build automation device. Jenkins is the core software for continuous integration and steady delivery in the software program improvement course of. It is easy to install and supplies a dashboard for project management, which can be easily accessed via a browser. TeamCity is a useful asset for any growth group looking to improve their CI/CD pipeline. Its intensive feature set, ease of use, and scalability make it a popular selection among software program improvement teams of all sizes.

TeamCity is an all-purpose steady integration, steady supply, and steady deployment device for DevOps groups. The CI/CD platform permits development teams to get pleasure from loads of flexibility in their collaboration, and workflows and to ship high-quality software quicker. Jenkins is an open-source automation server enabling steady integration and delivery (CI/CD) of software applications.

What are the Advantages of Server-Side Ad Insertion (SSAI)?

What are the Advantages of Server-Side Ad Insertion (SSAI)?

Advantages of Server-Side Ad Insertion (SSAI) is a game-changer in digital advertising, focusing on viewer engagement and seamless ad experiences.

This technology has revolutionized how ads are delivered and has brought numerous benefits to the table. In this detailed article, we will explore five keys advantages of SSAI, explaining why it’s a must-have tool for content creators and advertisers.

1.   Advanced Anti-Adblocking with SSAI

SSAI empowers publishers and advertisers to sidestep ad-blocking software by seamlessly stitching together videos and ads, guaranteeing the delivery of content in a unified stream. Adblocking software has been a persistent headache for advertisers and publishers alike. It prevents SSAI-powered ads from reaching the right viewers, causing income loss and missed chances. Unlike client-side ad insertion that ad-blockers can quickly spot and avoid, SSAI works on the server side, making it much better at resisting ad-blockers.

By dynamically stitching SSAI-enabled ads into the content stream on the server side, SSAI circumvents adblockers effectively. This ensures that your carefully crafted advertisements delivered through SSAI reach your target audience unimpeded, leading to improved ad engagement and increased ROI.

Anti-Adblocking with SSAI
Anti-Adblocking with SSAI

2. Personalized Ad Targeting with SSAI

SSAI empowers advertisers in the world of advertising by enabling precise audience targeting. This technology allows advertisers to tailor their campaigns based on a multitude of factors, including demographics, location, and viewing history, making relevance the reigning monarch of the advertising realm. Here’s how SSAI achieves this:

  • User Data Utilization: SSAI can leverage user data to understand viewer preferences, allowing advertisers to serve SSAI-enabled ads that align with their interests, demographics, and browsing behavior.
  • Real-Time Adaptation: SSAI can adapt in real-time to changing viewer behavior and preferences, ensuring that the SSAI-enabled ads shown are always current and engaging.
  • Dynamic Insertion: SSAI-enabled ads can be inserted seamlessly into the content stream, making the transition from content to ads and back nearly imperceptible, resulting in a smoother and more personalized user experience.

3. Increased/New Revenues through SSAI

SSAI provides content creators and broadcasters with a formidable tool as they persistently seek methods to maximize their revenue streams. SSAI can significantly impact revenue streams in several ways:

  • Higher Ad Completion Rates: Advanced anti-adblocking and personalized targeting via SSAI, it increases the likelihood of viewers watching SSAI-enabled ads to completion, translating into more revenue for advertisers.
  • Competitive Advantage: Offering SSAI capabilities can make publishers more attractive to advertisers, potentially leading to increased demand for ad space and higher rates.
  • Monetization Opportunities: SSAI can enable new monetization strategies, such as server-side ad stitching for live events, opening up fresh revenue streams that were previously untapped.

4. TV-Like User Experience with SSAI

SSAI brings this TV-like user experience to the digital realm, enhancing viewer satisfaction—one of the hallmarks of traditional television being its seamless ad integration:

  • Buffer-Free Transitions: With SSAI, ad transitions are smooth and buffer-free, eliminating the frustration of lengthy ad load times that can drive viewers away.
  • Content Continuity: SSAI ensures that ads do not disrupt the flow of content, contributing to a more enjoyable viewing experience and encouraging viewers to stay engaged.
  • Consistent Quality: Ad quality is maintained at a high standard through SSAI, preserving the overall viewing experience, which is crucial for retaining viewers and keeping them coming back.

5. Increased Control with SSAI

SSAI gives advertisers what they really want: control over their ad campaigns. With SSAI, advertisers have more power to decide where and when their ads appear, and who sees them. This helps them feel more confident and in charge of their campaigns. SSAI provides advertisers and publishers with a high degree of control over their SSAI-enabled ad delivery:

  • Content Integration: Advertisers can specify precisely where and how their SSAI-enabled ads are integrated into the content, ensuring optimal viewer engagement.
  • Real-Time Monitoring: SSAI platforms often come equipped with real-time analytics, allowing advertisers to monitor SSAI-enabled ad performance and make adjustments as needed.
  • Ad Capping: Publishers can implement ad capping via SSAI to prevent viewer overload and ensure a balanced viewer experience.

Server-side ad Insertion (SSAI) is a game-changer in the world of digital advertising and powering the streaming experience.

SSAI is a vital tool for advertisers and publishers in the digital world. It helps you fight ad-blockers effectively by having great features like stopping ad-blockers, showing ads to the right people, making more money, giving a TV-like experience, and letting you control how ads are shown. When you use SSAI, you can stay ahead of others and make your viewers happier, which means more money and happier viewers for you.

Can Server Side Ads Enhance the Viewer Experience?

Can Server Side Ads Enhance the Viewer Experience?

In recent years, numerous streaming video publishers have shifted from client-side ad insertion to server-side ad insertion (SSAI). SSAI seamlessly integrates ad creatives into the video stream, maintaining playback quality similar to the video segments. The primary aim is to enhance the viewer’s experience, aligning ad breaks in streaming videos more closely with traditional TV ad breaks. Secondary goals include simplifying video player development by eliminating the need for ad SDKs and minimizing ad losses due to ad blockers.

However, does SSAI technology genuinely enhance the viewer experience?

To validate this expectation, a comparison of quality of experience data for server-side versus client-side ads is necessary.

Thudo Multimedia conducted an analysis of 3.3 billion on-demand video streams across desktop, Roku, and Android Fire TV players in June and July 2023.

Firstly, video completion rates and startup times were compared between client-side and server-side ads. It was discovered that content completion rates are 5% to 10% higher for videos with server-side ads, despite a 1 to 2-second delay in video startup times. This suggests that SSAI systems introduce additional latency, which might lead to viewers dropping off while waiting for the video to start. However, once the viewer begins playing a video, they are more likely to watch it to completion.

Secondly, the study aimed to determine whether dynamic ad insertion in SSAI systems increased video startup times. By comparing startup times on SSAI video streams with no dynamically inserted ads to those with ads, it was observed that video streams with no ads had a one-second shorter startup time and resulted in 2% to 5% higher video completion rates than those with ads.

Furthermore, ad creative buffering and average bit rates were compared between client-side and SSAI streams, revealing that these metrics were comparable, with differences primarily linked to variations in video player and platform rather than the use of SSAI.

SSAI: Elegant solution for ad insertion
SSAI: Elegant solution for ad insertion

In conclusion, while SSAI ads undeniably contribute to a better viewer experience once a viewer starts watching, they may potentially cause more viewers to drop off before the video begins. Recommendations for publishers transitioning to SSAI include collaborating with SSAI vendors to improve video startup times when inserting ads, enhancing the video app experience by combining client-side and server-side ads, and carefully balancing video streams with and without ads based on viewer segments. Utilizing Thudo Multimedia for stream monitoring allows for identification of areas for improvement and the implementation of strategies to optimize the move to SSAI.

See more: Why should businesses care about media copyright?

What are the negative effects of cyber crime?

What are the negative effects of cyber crime?

In an era where the internet and its interconnected devices assume an increasingly central role in our lives, we discover ourselves growing ever more reliant on this digital realm. However, this profound shift has also brought about various advantages across numerous sectors, albeit accompanied by the looming threat of cybercrime.

It has made online purchases more convenient, cost-effective, and secure, transformed long-distance communication, and accelerated the dissemination of information. However, this growing reliance on the internet has also given rise to a menacing specter: cybercrime. Across the globe, cybercriminals and hackers are actively exploiting the exchange of information and online transactions that occur on the internet, posing a significant threat to individuals and businesses, regardless of their online presence’s scale.

In this comprehensive article, we will delve into the multifaceted world of cybercrime. We will explore what cybercrime encompasses, its potential ramifications for businesses, and effective strategies for safeguarding your enterprise against these digital threats. Our journey will cover:

What Constitutes Cybercrime?

The term ‘cybercrime’ serves as an umbrella, encompassing a wide array of criminal activities carried out through the internet, typically facilitated by electronic devices, such as computers, connected to the web. These cybercrimes assume various forms and pose varying levels of risk.

Motivations Behind Cybercrimes

The primary driving force behind most cybercrime endeavors is financial gain. While some cyberattacks aim solely to inflict damage on digital assets or devices for political or personal reasons, these occurrences are relatively infrequent. Cybercriminals employ a diverse range of schemes and techniques to monetize their illicit activities. A few examples include:

Motivations Behind Cybercrimes
Motivations Behind Cybercrimes

Extortion

  • Cybercriminals may seize vital or sensitive data and demand a ransom for its release. Modern cybercriminals employ tactics such as ransomware or structured Distributed Denial of Service (DDoS) attacks to extort victims.

Phishing

  • Cybercriminals endeavor to acquire sensitive information by impersonating well-known individuals or brands. This form of cybercrime typically lures unsuspecting victims into divulging their personal information. The stolen data can be monetized in various ways, such as making unauthorized purchases using stolen credit card information or selling personally identifiable or sensitive data to third parties.

This list provides a glimpse into the strategies employed by cybercriminals to launch and profit from their attacks, though it is by no means exhaustive.

Diverse Forms of Cybercrimes

The U.S. Department of Justice categorizes cybercrimes into three main types:

  • Criminal Activity Targeting Computers: This includes infecting devices with malware.
  • Criminal Activity Utilizing Computers: Criminals employ computers to commit other crimes, like sending spam emails containing links to phishing sites.
  • Criminal Activity Where Computers Serve as Accessories to Crimes: In this scenario, computers are used in tandem with other criminal activities, such as storing stolen credit card information.

Cybercriminals may engage in one or more of these activities concurrently. For instance, a cybercriminal might infect a computer with malware, gain control of it, and subsequently employ the compromised computer to launch a DDoS attack against another target.

Illustrative Cybercrime Activities

Every day, a myriad of distinct cybercrime activities take place, with new methods and technologies continuously emerging. Here are some notable examples:

Phishing

  • This is among the most prevalent cybercrimes, involving the fraudulent impersonation of reputable entities or individuals to deceive victims into revealing personal or sensitive information. Phishing is not confined to email; it can also occur through other communication channels like text messages and social media messages.

Spear Phishing

  • A targeted form of phishing is directed at specific individuals, often involving extensive research on the victim to craft convincing attacks.

HTTPS Phishing

  • Cybercriminals employ fake HTTPS websites, primarily through email, to trick users into sharing sensitive information.

Pharming

  • A technique redirecting users from intended websites to malicious ones, often initiated by malware infections.

Malware Infection

  • Malware takes various forms, including computer viruses, Trojans, and worms. These malicious programs can modify or damage files, replicate themselves, or open backdoors for cybercriminals.

Data Breach

  • This umbrella term covers multiple cybercrimes aimed at illicitly accessing confidential or sensitive information.

Cybersquatting

  • Cybercriminals register and exploit domain names resembling those of legitimate businesses or individuals to profit from them, often by selling them at exorbitant prices.

DDoS Attacks

  • Denial of Service (DoS) attacks aim to disrupt internet services, while Distributed Denial of Service (DDoS) attacks involve multiple unwitting computers overwhelming a target with requests.

Crypto jacking

  • A relatively recent cybercrime, involving the hijacking of computer resources for cryptocurrency mining.

Cyber Espionage

  • Attackers clandestinely obtain data from businesses or individuals without consent, often via hacking.

Potential Risks and Impacts of Cybercrime for Businesses

Cybercrime used to primarily threaten larger enterprises with prominent online footprints. However, recent trends indicate a shift towards targeting smaller businesses and organizations, capitalizing on their comparatively weaker security infrastructure. Consequently, no entity remains immune: while large corporations remain lucrative targets, smaller businesses and even individuals face significant risks.

Here are some of the critical negative repercussions cybercrime can inflict on businesses:

Disruption of Service or Operations

  • Cyberattacks, such as DDoS and malware infections, can cause substantial disruptions to daily business operations, resulting in not only revenue losses but also potential harm to brand reputation. Hacktivist groups, in particular, may target organizations to protest perceived wrongdoings.

Financial Repercussions

  • Cybercrimes can engender severe financial consequences, including loss of customer trust, competitive disadvantages due to leaked pricing strategies, indirect financial impacts from operational disruptions, extortion through ransomware, and expenses associated with hiring legal and cybersecurity experts.

For instance, Home Depot incurred a $13 million Settlement Fund in 2014 due to the theft of 50 million credit card records.

Stolen or Infringed Intellectual Property

  • Certain cybercrimes aim to pilfer or violate a business’s intellectual property, such as domain squatting, which involves registering domains mirroring legitimate ones before the actual trademark holders can do so. Many businesses now store intellectual property in the cloud, making it vulnerable to cyberattacks.

Forced Changes in Business Practices

  • The threat of cyberattacks or actual breaches can compel businesses to alter their daily operations, adapting to factors such as data breach threats or legislative changes like the General Data Protection Regulation (GDPR). Consumers’ growing concern for security also forces businesses to prioritize trust-building.

Reputational Damage

  • Businesses can suffer long-lasting or permanent damage to their reputations following cybercrimes. Studies indicate that compromised companies may witness share price drops, and customers tend to trust affected businesses less, often ceasing transactions with them altogether.

For example, a 2021 report by Comparitech revealed that the share prices of breached companies dropped by an average of 3.5%.

Safeguarding Your Business from Cybercrimes

To protect your business from the ever-evolving landscape of cybercrimes, consider adopting the following best practices:

DRM: Safeguarding Your Business from Cybercrimes
DRM: Safeguarding Your Business from Cybercrimes

Keep Everything Updated

  • Regularly update software and operating systems, including robust internet security solutions like antivirus software. Cybercriminals frequently exploit known vulnerabilities, making updates crucial for defense.

Use Strong and Unique Passwords

  • Employ lengthy, complex passwords composed of letters, numbers, and symbols. Avoid reusing passwords across different sites and change them periodically. Password management solutions can assist in generating and managing strong, unique passwords.

Utilize Reliable Security Solutions

  • Given the diversity of cybercrimes targeting businesses, invest in comprehensive security software solutions, including:
  • Reliable antivirus and anti-malware software with AI-driven behavioral detection.
  • Bot detection and mitigation to safeguard against malicious bots.
  • Real-time Brand Protection Solutions for detecting trademark and copyright infringements and automating takedown requests.

Educate and Train Your Employees

  • Your business’s security is only as robust as its least informed personnel. Include cybersecurity training as part of employee onboarding and update it regularly to reflect evolving threats. Place special emphasis on phishing awareness and response.

Looking Ahead

Cybercrime is no longer a concern exclusive to large enterprises; smaller businesses and individuals are equally at risk. It is incumbent upon everyone to protect themselves from cybercrime, as the consequences can be far-reaching. By following the actionable tips outlined above, you can establish a strong foundation for safeguarding your business and yourself from the perils of cybercrime.

See more: 10 Comprehensive Cyber Crime Prevention Tips