In today’s digital world, the explosion of online content has led to a growing problem of copyright infringement. This has had a significant impact on the creative industry, as copyright owners struggle to protect their work and earn a fair income.DRM (Digital Rights Management) has emerged as a key tool in the fight against copyright infringement. Learn about DRM with Thudo Multimedia in the article below.
Current copyright infringement situation
The digital age has brought with it a wealth of opportunities for creators and consumers alike. However, it has also created a new landscape for copyright infringement.
A 2022 study by the International Chamber of Commerce (ICC) found that global counterfeiting and piracy reached $1.9 trillion in 2019, up from $1.7 trillion in 2017. The study also found that digital piracy accounted for 59% of all counterfeiting and piracy, up from 54% in 2017.
The music industry is one of the hardest hit by digital piracy. A 2021 report by the Recording Industry Association of America (RIAA) found that the global music industry lost $13.1 billion in revenue due to piracy in 2020.
The film industry is also heavily affected by digital piracy. A 2021 report by the Motion Picture Association (MPA) found that the global film industry lost $5.4 billion in revenue due to piracy in 2020.
Software piracy is another major problem. A 2021 report by the Business Software Alliance (BSA) found that the global software industry lost $46.3 billion in revenue due to piracy in 2020.
Read more: The Ultimate Guide to Digital Rights Management in 2024
What is DRM
Digital Rights Management (DRM) is a set of technologies and processes used to protect copyrighted material from unauthorized use, distribution, or reproduction. This systems can be used to control how digital content is accessed, used, and shared.
There are a number of different types of DRM systems, but they all work by encrypting copyrighted material in a way that only authorized users can access it. Authorized users may need to provide a password, purchase a license, or use a special device to access the content.
DRM systems are used by a wide variety of industries, including the music, film, software, and publishing industries. DRM can help to protect copyright owners from piracy and ensure that they are fairly compensated for their work.
Read more: DRM Prevent Unauthorized Access to Digital Content?
Benefits of DRM
DRM is a tool with many benefits for protecting digital copyright and promoting creativity
Protects the rights of copyright owners: DRM helps control access to and use of content, preventing unauthorized copying and copyright infringement. This allows owners to confidently invest in production and earn fair income from their work.
- Ensures a fair income for creators: When content is protected by DRM, creators are encouraged to invest time and effort to create high-quality products that meet market needs.
- Encourages investment in high-quality content production: DRM creates a safe environment for investors
- Helps users access content safely and legally: DRM makes it easy for users to find and access content safely, ensuring they are not exposed to pirated or malicious content.
In addition, this system also offers some other benefits such as:
- Efficient content management: DRM allows content owners to track how their content is used, helping them make better business decisions.
- Protects user privacy: Some DRM systems can be used to protect user privacy by encrypting their content.
- Promotes innovation: DRM drives innovation in areas such as security, copyright management, and content distribution.
Limitations of DRM
While DRM offers various benefits, it also has certain limitations that need to be considered:
- Can restrict fair use: DRM may hinder users from utilizing copyrighted material for legitimate purposes such as education or research, which are considered fair use under copyright law.
- Compatibility issues: DRM systems can be incompatible with certain devices or software, causing difficulties for users in accessing their content.
- Privacy concerns: Some DRM systems collect data on users’ content usage, raising privacy and security issues regarding personal information.
- Ethical and freedom of information concerns: this system implementation can potentially restrict users’ freedom of information and creativity, sparking debates on the balance between copyright protection and user rights.
- Technological advancements: As technology evolves, DRM systems may become outdated or vulnerable to hacking, rendering them less effective in protecting copyrighted material.
It is important to acknowledge these limitations and find solutions that balance copyright protection with user rights.
Read more: DRM In Game: Undisputed Battle Between User and Developer
Solutions to raise awareness about DRM
Raising awareness about DRM is crucial to address its limitations and promote responsible use.
- Educational campaigns: Launch public awareness campaigns to educate users about copyright, DRM, its benefits, and limitations. Utilize various channels like TV, radio, online platforms, and educational institutions to disseminate information.
- Collaborative efforts: Encourage collaboration between copyright owners, technology companies, policymakers, and user groups to develop effective strategies for DRM education and awareness.
- Promote research and development: Support research and development of innovative solutions that balance copyright protection and user rights. Explore alternative approaches to DRM that respect user freedom and privacy.
- Foster open dialogue: Facilitate open dialogue and discussions between stakeholders to address concerns and find common ground on DRM implementation.
- Encourage responsible use: Promote responsible use of DRM among copyright owners, emphasizing the importance of balancing protection with user rights and fair use.
Thudo Multimedia – The Leading OTT Solution Provider In Vietnam
Over the span of 14 years, Thudo Multimedia has remained at the forefront in Vietnam and beyond, pioneering sophisticated technology solutions for digital content providers and broadcasting and telecommunications enterprises/organizations. Since its inception, we have continuously expanded and innovated, leading the charge in delivering cutting-edge solutions for content suppliers and businesses in the television and telecommunications sectors.
Our profound understanding of the market coupled with our ability to adapt flexibly has not only etched a strong presence in the domestic market but has also extended our reach internationally. Notably, Thudo Multimedia stands as the sole enterprise from Vietnam and Southeast Asia to be certified by Cartesian for our Digital Rights Management (DRM) solutions. This recognition is not just a testament to our excellence in safeguarding digital rights for content creators and distributors but also marks our position as one of the few Asian entities achieving this accolade, contributing to the protection of rights for over 20 enterprises across the globe.
We take pride in delivering true value through advanced services, playing a key role in fostering a sustainable and prosperous digital industry. Thudo Multimedia is committed to continuing its role as a beacon of innovation in the fields of information technology and communications.
Read more: Digital copyright protection solution: Sigma Multi DRM
Sigma Multi DRM – Comprehensive Digital Copyright Protection Solution
Building upon Thudo Multimedia’s robust suite of services, the Sigma Multi DRM stands out with superior features that cater to the demanding needs of content protection. It integrates a comprehensive security solution that encompasses global industry-leading DRM technologies including Microsoft PlayReady, Google’s Widevine, and Apple’s FairPlay.
The deployment of Sigma Multi DRM is seamless and universal, guaranteeing 100% coverage on end-user devices through a flexible and adaptable infrastructure. It pledges to deliver the highest quality content experience to end-users by maintaining rigorous security standards without compromising the viewing experience.
Additionally, Sigma Multi DRM offers a strategic advantage by significantly reducing the cost associated with Content Delivery Network (CDN) expenses. By optimizing the streaming process and content encryption, it not only secures the media content but also minimizes bandwidth usage but also cutting down on cost.
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma DRM – Together towards the future
As businesses continue to grow in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:
Effective copyright protection
Sigma DRM will always prevent unauthorized copying and sharing of content, protecting the rights of content owner.
Transparent distribution
Ensuring transparency in the distribution process is essential for building trust and fostering a healthy market.
Creating and nurturing a healthy digital music market:
By protecting copyright and making the distribution process transparent, Sigma DRM contributes to building a sustainable business environment where content creator can create with peace of mind and investors can trust.
Conclusion
For more information, please contact Thu Do Multimedia and we will guide your through the digital landscape!
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