The digital transformation in the television industry is facing unprecedented challenges in terms of security and content copyright protection. This demands the emergence of new solutions to ensure that content is not compromised by copyright infringement risks. On September 26th, under the theme ‘Solving the issue of copyright protection in the music, film, and digital television industry,’ the Vietnam Digital Communications Association (VDCA) collaborated with Thudo Multimedia to organize an event aimed at finding innovative solutions for these challenges. After the seminar, the online news portal dangcongsan.vn also published an article sharing information about this event:
The digital transformation in the television industry is bringing forth challenges like never before in terms of content security and copyright protection, requiring the development of new solutions to safeguard content against various copyright infringement risks.
This was stated by Mr. Vu Kiem Van, Deputy Chairman, General Secretary of the Vietnam Digital Communications Association (VDCA) at the seminar ‘Solving the copyright protection puzzle for the music, film, and digital television industry’ organized by the Digital Content Creative Alliance (DCCA) in collaboration with Thudo Multimedia on September 26th in Hanoi.
According to Mr. Van, the issue of protecting content copyright, especially in the current digital transformation context, is facing many challenges. There have been many conferences and seminars discussing this issue, indicating that it is a matter of great concern for creative businesses and content providers.
Recognizing this trend, more than three years ago, VDCA launched the Digital Copyright Center. Many social-professional organizations, content exploitation and copyright protection businesses have also emerged, focusing on movies, music, games, etc., forming an increasingly large force to contribute to the protection of digital copyright. Therefore, the seminar focused on specific areas that are quite unique and have seen the most copyright infringement cases in recent times and are also challenging to handle.
In the context of the booming digital content distribution, the rapid development of Over-The-Top (OTT) television platforms, and online film distributors like Netflix, Hulu, and Hotstar, have led users into a completely new era of entertainment content consumption. The convenience of accessing movies, TV shows, and live music events on devices has transformed how audiences interact with content.
Moreover, according to Mr. Pham Hoang Hai, Director of the Digital Content Copyright Center under the Radio and Television Broadcasting and Electronic Information Authority (Ministry of Information and Communications), OTT television service providers in Vietnam and online film distributors have become important factors in the Internet entertainment ecosystem by meeting the demands for unlimited content. Therefore, ensuring the integrity and exclusivity of released content has become an important issue, a puzzle that content owners and distributors increasingly value.
“Efforts have been made by the authorities to stop copyright violations, but it still faces many difficulties,” said Mr. Pham Hoang Hai, Director of the Digital Content Copyright Center, Radio and Television Broadcasting and Electronic Information Authority, Ministry of Information and Communications, at the event.
Although domain blocking measures have been implemented in Vietnam, digital rights management (DRM) solutions such as Widevine, FairPlay, and PlayReady have been deployed to prevent unauthorized access and distribution, comprehensive copyright protection solutions are still lacking, demanding a multi-faceted approach to address existing risks.
In particular, the issue that content providers face with DRM vulnerabilities is the exploitation of packet spoofing to deceive licensing servers and bypass the content licensing verification for unreliable accounts.
Alongside the DRM vulnerabilities, OTT television service providers and online film distributors must deal with a series of other risks that require comprehensive copyright protection solutions. For example, there’s the issue of using screen recording devices for rebroadcasting or exploiting virtual private networks (VPNs) to circumvent geographical restrictions, enabling access to content from one country for illegal distribution in another.
To cope with these diverse threats, in addition to governance and management policies, technology plays a very important role. In light of this reality, Sigma Multi-DRM introduces a breakthrough protection solution – Sigma Active Observer (SAO). This is an innovative solution that goes beyond the limitations of traditional DRM solutions, providing a flexible and proactive defense mechanism, actively detecting and alerting against copyright infringement risks.
For OTT television service providers and online content distributors, embracing Sigma Multi-DRM with integrated SAO creates a comprehensive protection strategy. By applying this dynamic solution, content providers can address crucial issues such as protecting against multifaceted threats, safeguarding exclusive content, enhancing brand credibility, optimizing revenue, and taking an active role in security.
In conclusion, as the digital content distribution environment continues to expand and the issue of digital content copyright infringement becomes increasingly complex, facing diverse threats is a challenge that will persist in the digital environment.
Recent Comments