On September 26, a seminar on “Solving the Copyright Protection Puzzle for the Music, Film, and Digital Television Industry” was organized by Thudo Multimedia Company, attracting significant attention from various newspapers. Báo Tiền phong (Pioneer Newspaper) reported:

In Vietnam, up to 80% of copyright violations occur in the digital space, resulting in losses of USD 348 million in 2022 (equivalent to VND 7,000 billion). This information was shared during the seminar “Solving the Copyright Protection Puzzle for the Music, Film, and Digital Television Industry,” which was organized by the Vietnam Digital Content Creativity Alliance (DCCA) on the morning of September 26 in Hanoi.

Numerous experts, lawyers, and representatives from content providers in music, film, and digital television on digital platforms shared insights into the current state of copyright infringement, particularly within the fields of music, film, and digital television. They also proposed preventative measures and solutions to combat copyright infringements.

Mr. Vu Kiem Van, Vice President - General Secretary of Vietnam Digital Communications Association (VDCA) - affirmed that the issue of content copyright protection is currently facing difficulties.
Mr. Vu Kiem Van, Vice President – General Secretary of Vietnam Digital Communications Association (VDCA) – affirmed that the issue of content copyright protection is currently facing difficulties.

Mr. Vu Kiem Van, Vice President and Secretary-General of the Vietnam Digital Communication Association (VDCA), emphasized the challenges faced in protecting content copyright, especially in the current digital transformation context. He suggested that delegates focus on areas with specific challenges, such as music, film, and digital television, which have experienced the most copyright infringements and are the most difficult to address.

In the rapidly developing landscape of over-the-top (OTT) digital television platforms, users have entered a new era of consuming entertainment content. However, the convenience of accessing films and distributing content has made it increasingly challenging and complex to ensure content security and copyright protection.

In the realm of sports, a representative from a broadcasting channel that purchased broadcasting rights revealed that Vietnam ranks among the top three regions in terms of copyright violations, with 15.5 million people frequently accessing unauthorized websites. This situation has led to considerable losses. “Premier League matches with broadcasting rights are freely available on the internet. If 10% of the 15.5 million unauthorized views were converted into legitimate subscribers, the revenue generated would be substantial. With this revenue, we could reinvest in more valuable products, such as sports programs and better films,” said Phạm Thanh Thủy. Copyright violations in the digital realm primarily occur on illicit websites and various applications and social networks.

Mr. Nguyen Ngoc Han, CEO of Thudo Multimedia
Mr. Nguyen Ngoc Han, CEO of Thudo Multimedia

Nguyen Ngoc Han, the CEO of Thủ Đô Multimedia Company, revealed that in Vietnam, 80% of copyright violations take place in the digital domain, resulting in losses of USD 348 million in 2022, equivalent to VND 7,000 billion. “Copyright infringement in Vietnam is like a labyrinth. In previous years, copyright infringement was as simple as copying a set-top box for cable television. Nowadays, copyright infringement methods have become more sophisticated and complex, even extending across national borders,” stated Nguyễn Ngọc Hân.

Despite the deployment of solutions to prevent unauthorized access and distribution, current copyright protection measures are insufficient to address the existing risks. Therefore, experts and industry leaders suggest that, in addition to AI-based copyright protection technologies, there is a need for extensive cooperation among stakeholders and a clear and stringent penalty system.

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