Training Program: Sale Planning And Key Account Management For Thu Do Multimedia Corporation took place on the 7th and 8th of December in a solemn, vibrant, and serious atmosphere. This series of activities is part of the Private Sector Competitiveness Enhancement Project (IPSC) initiated by the Enterprise Development Agency, Ministry of Planning and Investment, with sponsorship from the United States Agency for International Development (USAID). The project involves the selection and implementation of technical support activities for pioneering businesses.
Training Program: Sale planning and Key account management
Building business management capabilities
The project will support growing businesses in enhancing their competitive capabilities through training in innovation skills, providing assistance in relevant professional expertise, and connecting them with a network of experts and advisors. As a result, growing enterprises will improve operational efficiency, increase revenue, and achieve sustainable development, thereby boosting the overall economy and creating employment opportunities
Promoting the adoption of new technologies and business models
The project promotes the adoption of innovative technologies and business models to enhance competitive capabilities, drive the implementation of new solutions, strengthen the innovation network, and improve access to financial resources for growing businesses. These supports aim to enhance efficiency and increase the operational productivity of growing enterprises.
Improving the business environment
The project collaborates with relevant stakeholders from both the government and private sectors to promote the improvement of the business environment for growing enterprises. This is achieved by supporting the government in applying reform methods and tools to enhance the efficiency and practicality of regulations, facilitate public-private dialogue channels, and reduce compliance burdens for businesses. FOSTERING LINKAGES AMONG BUSINESSES The project assists organizations that support business development in enhancing their service delivery capabilities. It helps growing enterprises strengthen policy advocacy skills, foster business linkages, and improve market access capabilities, thereby creating a more cohesive and efficient ecosystem for supporting the development of businesses.
Thu Do Multimedia Communications Joint Stock Company takes pride in being one of the first 25 companies honored to be selected and receive a technical assistance package from the USAID IPSC Project, amounting to $150,000. The activities aim to support Capital Multimedia in enhancing key customer management capabilities, providing leadership transformation training, offering in-depth training on security certification for digital content protection (Google Widevine), and implementing an Enterprise Resource Planning (ERP) system.
Mr. Mark Birnbaum – Project Director spoke
The USAID IPSC project has launched a series of technical support activities for Thu Do Multimedia through the training program ” Sale Planning And Key Account Management” with the participation of more than 30 staff members of Thu Do Multimedia. Company
The USAID IPSC project helps support businesses in building business strategies over a period of 3 – 5 years. Besides promoting internal resources, enhancing and maximizing external resources to develop the business is very important and necessary. Because of market fluctuations and increasing business risks.
With the development goal of Thu Do Multimedia, this support package promises to be one of the strategic resources and help improve the core operating process and management capacity of the business. At the same time, helping Thu Do Multimedia research and build business strategies for markets around the world such as Europe, North America… In addition, bringing high-quality human resources to businesses through international partners such as Amazon, Google… Support consulting on certification and international standard certificates: FDA, ISO BSI…
Nearly 14 years of construction and development
Thu Do Multimedia is a pioneer in products and a leader in the field of consulting, providing and implementing technology solutions – OTT television. With experience in implementing Interactive TV services. Inserting ads into Live content (DAI/SSAI), specialized fields in Anti-piracy Multi DRM, Multi CDN, interactive TV, Livestream latency low… Leading in the region.
To implement and provide the best service, it is indispensable for a team of experienced and highly qualified experts. Always ready to support and update information quickly and enthusiastically.
Solutions provided by Thu Do Multimedia to businesses
With comprehensive solution Sigma OTT. Thu Do has products such as: Sigma Multi DRM (This is one of Thu Do’s strong and key products). Sigma DAI/SSAI, Sigma Mutli CDN, Sigma Interactive, Sigma Audio Watermark (SAO)….
Sigma Multi DRM solution
Faced with the current situation of stolen television streams and illegal transmission lines being widespread on pirated websites and applications. Or high-value content is copied, filmed and used for free. Causes damage and affects the business and image of the enterprise.
Understanding those things, Thu Do’s team of experts launched the product Sigma Multi DRM to help partners use the leading comprehensive security solution, deployed on all terminal devices. Along with that, Multi DRM also provides the highest quality content to users and especially reduces the loss rate of optimal CDN costs.
Fast and flexible shipping support in Vietnam and internationally.
The difference of Sigma DRM solution
SDK supports Web and App
Manage by device instead of model
Protection from APK modifications
Prevent device tampering
Tracking and monitoring from the Backend
Simple integration, transparent for users…
Mr. Nguyen Ngoc Han – General Director of Thu Do Multimedia Communications Joint Stock Company spoke
With Sigma Multi DRM, we are proud to be certified by Cartesian organization to meet international standards. And Thu Do Multimedia is the only Southeast Asian enterprise that is also among the 6 Asian enterprises to achieve this certification.
Sigma DAI/SSAI solution
It is a solution that brings many values as follows:
Insert ads directly and instantly into OTT TV channels
Suitable for both live and VOD content
Easily bypass ad blockers
Supports mid-roll ads with linear streams without affecting users
No code integration with end users required
The ad is transcoded immediately and aligned with the original stream
The completion rate for active SSAI ads is 98%.
Extended Sigma DAI/SSAI solution
Filter/Delete unwanted SCTE35 indexes
Verify the information on the marker
Add or edit SCTE35 markers based on the program schedule
Adjust parameters of SCTE35 Market.
Instructions for manipulating Manifest files
Replace unwanted content
In addition, Sigma DAI/SSAI also has the ability to track advertising performance in detail. Helping advertisers and suppliers clearly understand how viewers interact with ads.
Hopefully the above article provides readers with a lot of useful information. To learn in detail about Thu Do Multimedia’sTraining Program: Sale Planning And Key Account Management. Or for information related to our products and services, please refer to the website address: thudomultimedia.com.
The Vietnamese film industry is currently facing challenges of unauthorized copying, editing, reviewing, and livestreaming on the internet, causing frustration among filmmakers. This issue took center stage at the “Copyright Protection in the Development of the Film Industry” workshop held on November 22 in Da Lat.
Overview of the ‘Copyright Protection in the Development of the Film Industry’ Workshop – Photo: DAU DUNG
The workshop, directed by the Ministry of Culture, Sports and Tourism and organized in collaboration with the Department of Copyright, coordinated with the Department of Culture, Sports and Tourism of Lam Dong Province.
The event is part of the 23rd Vietnam Film Festival, taking place from November 21 to November 25.
Innocent Livestreaming Lawyer Quach Van Minh, the Secretary-General of the Vietnam Association for the Protection of Film and Television Copyrights (VAFC), shared insights into the emerging trend of film reviews being shared as short videos on YouTube, Facebook, or TikTok.
While reviews may seem harmless, the underlying motive is often to generate views and earn illicit profits, causing harm to the interests of film production units.
Director and producer Vo Thanh Hoa cited examples of recent films like “Lat Mat 6: Tam Ve Dinh Menh,” “Con Nhot Mot Chong,” and “Sieu Lua Gap Sieu Lai,” which have been dissected into multiple short clips and shared on social media to bypass content review algorithms.
Director Luong Dinh Dung revealed that two of his films, “578: Phat Dan Cua Ke Dien” and “Xam Do,” are being circulated blatantly on the internet. He urged audiences to consider cinema as a business product, created with both financial investment and intellectual effort from filmmakers. He raised a crucial question: “When the works of film production units are violated, who will protect them, and is there an emergency hotline for urgent help?”
Pham Thi Kim Oanh, Deputy Director of the Copyright Office (Ministry of Culture, Sports and Tourism), highlighted instances where films approved by the Film Department had not been released outside of theaters but were leaked online by someone.
The movie ‘Con Nhot mot chong’ has been cut into several small clips and broadcasted on social networks, bypassing content screening algorithms – Photo: DPCC
She cited the example of the film “Co Ba Sai Gon,” produced by Ngo Thanh Van, which was livestreamed shortly after its theatrical release. Additionally, many TV series currently airing have been recorded and widely disseminated on the internet.
Legal Challenges Doan Van Viet, Deputy Minister of Culture, Sports and Tourism, referred to survey data from the World Intellectual Property Organization (WIPO), showing that copyright-dependent industries, including the film industry, significantly contribute to the economic development of both developed and developing countries.
He cited examples such as the United States (contributing 12% to GDP), South Korea (9.89% GDP), China (7.35% GDP), Malaysia (5.7% GDP), and Thailand (4.48% GDP).
“Bolstering copyright protection plays a vital role in supporting and promoting the development of copyright-dependent industries, contributing to the rapid development of the economy, culture, and society,” the deputy minister stated.
However, with technological advancements, copyright infringement has become more sophisticated, posing numerous legal challenges, according to Pham Thi Kim Oanh.
Addressing the legal challenges, Nguyen Han, Director of Thudom Multimedia, noted that post-release protective measures are often insufficient. He likened the current situation to “releasing chickens and not being able to catch them again.” This happens when the relevant authorities lack the tools and procedures to protect rights in new conditions and contexts.
Lawyer Quach Van Minh added that although Vietnam has a relatively comprehensive legal system, including Intellectual Property Law, guiding decrees, Film Law, and administrative penalties, the fines are low and not proportional to the extent of violations and the damages suffered by film production units. Director Vo Thanh Hoa further emphasized the complexity and time-consuming nature of current procedures for handling violations.
Saving Vietnamese Cinema Experts and filmmakers proposed mechanisms, support policies, and legal improvements to enhance copyright protection and raise awareness about copyrights for the development of the film industry.
Pham Thi Kim Oanh suggested a stronger application of information technology in copyright management and enforcement. She emphasized the need for coordination with relevant foreign agencies to combat and handle copyright infringements on the internet.
A representative from Thudom Multimedia recommended encryption to protect and manage films before distribution and release. The addition of copyright marks for tracking, along with strict international distribution procedures, was also proposed. Several existing technological solutions were mentioned as capable of supporting and solving this problem.
In addition to rigorous enforcement, Lawyer Quach Van Minh suggested “blocking the ad revenue source of pirate websites.” This approach has been successful in countries like South Korea, Australia, and the UK. Representatives from the Phan Law Vietnam law firm emphasized that civil lawsuits against violators should be encouraged to prevent and warn other offenders.
With illegal streaming websites still rampant on the internet, do the authorities find it challenging to intervene?
In the context of the 23rd Vietnam Film Festival, a seminar on copyright protection in the development of the film industry addressed a pressing issue—illegal streaming websites.
Dr. Ngo Phuong Lan – President of the Vietnam Cinema Promotion and Development Association speaking at the seminar. Photo: Organizing Committee
Ts. Ngo Phuong Lan, President of the Vietnam Cinema Promotion and Development Association, affirmed to Dân Việt that, according to global statistics, Vietnam has one of the lowest awareness levels regarding copyrights in films and cinema. This is especially concerning given the continued existence of numerous illegal streaming websites. Phuong Lan pointed to the case in 2021, where the first criminal charges were filed against the pirate website phimmoi.com. However, the case remains unresolved.
Phimmoi.com is an illicit streaming website with servers located abroad, offering hundreds to thousands of pirated films for free. This has led to the proliferation of numerous other illegal websites, and so far, there hasn’t been sufficient measures or sanctions to deter them. Ts. Ngo Phuong Lan asserted that without effective copyright protection, the efforts of filmmakers, especially with illegal streaming websites still “invading” cyberspace, make it challenging for the Vietnamese film industry to thrive.
The seminar on Copyright Protection in the Development of the Film Industry involves the participation of numerous experts in the film and copyright sectors. Photo: Organizing Committee
Nguyen Ngoc Han, CEO of Thu Do Multimedia, expressed concerns about the involvement of betting websites behind these illicit streaming platforms, embedding advertisements and encouraging betting on pirated films.
Sharing her thoughts with Dân Việt, Phạm Thi Kim Oanh, Deputy Director of the Copyright Office (Ministry of Culture, Sports, and Tourism), believed that the rapid and overwhelming development of the Internet and technology is one of the main reasons. With just a smartphone, anyone can illegally livestream and swiftly upload content to social media platforms. Vo Thanh Hoa, a film director, concurred with this viewpoint, emphasizing the financial losses suffered by producers and filmmakers when their content is illicitly shared on platforms like TikTok. Many Vietnamese films released in the past year, such as ‘Con Nhot Mot Chong,’ ‘Sieu Lua Gap Sieu Lay,’ ‘Nha Ba Nu,’ and recently ‘Nguoi Vo Cuoi Cung,’ ‘Dat Rung Phuong Nam,’ have easily become subjects of unauthorized clips and improper edits on social media platforms.
Mrs. Pham Thi Kim Oanh, Deputy Head of the Copyright Office at the Seminar. Photo: Organizing Committee
Phạm Thi Kim Oanh asserted that, to effectively address the issue, besides continually refining legal documents and protecting the copyrights of cinematic works, there is a need to rapidly integrate information technology into management and the enforcement of copyrights. This also involves close collaboration with relevant foreign agencies to combat and address violations on the Internet and cyberspace.
Dr. Quang Van Minh, a lawyer and Deputy Chairman of the Vietnam Film and Television Copyright Protection Association, emphasized the necessity for practical and proactive measures. One such measure is to block ad revenue from illegal websites. He pointed out the practices of some countries, including the UK, where law enforcement agencies specializing in intellectual property crime have been established, collaborating closely with advertising platform providers on the internet.
Director Vo Thanh Hoa at the seminar. Photo: Organizing Committee (BTC).
Nguyen Ngoc Han suggested several technological measures, such as encryption for secure management, embedding copyright marks for content tracing when distributed to partners, granting viewing rights only to distribution units, not allowing copying rights, and automatically tracking revenue for distribution units. Currently, Han’s organization is implementing copyright protection using technology called Sigma Multi-DRM, which includes four security solutions: Play Ready, Widevine, Fairplay. Sigma DRM meets the standards agreed upon by most major copyright-holding companies globally for content distribution on the internet.
Han also added, ‘In addition to the general role like Multi-DRM in protecting content copyrights for devices with operating systems, the independent role of Sigma DRM is crucial in securing content for devices without operating systems. The number of these devices is expected to explode in the near future.’
Taking the example of the security camera sector, where currently, on average, each household has one camera, but in a few years, the country will have hundreds of millions of these devices, becoming the first sector with content that needs protection. The recent leaks of private clips underscore the open issues in security in this area. Another area is the Internet of Things (IoT) connected devices. Clearly, most current devices are connected and controlled through the cloud systems of foreign companies. When the country takes control of the development of IoT software and hardware, many layers of these devices requiring data exchange will need protection.”
Amidst the 23rd Vietnam Film Festival in Da Lat, Lam Dong province, the morning of November 22 witnessed over 100 delegates participating in the seminar “Protecting Copyright in the Development of the Film Industry.” Organized by the Copyright Office under the Ministry of Culture, Sports, and Tourism, this event unfolded within the framework of the 23rd Vietnam Film Festival.
View of the conference. (Photo: Anh Vu/Sports & Culture Newspaper)
The seminar boasted the attendance of more than 100 representatives, including managers, filmmakers, directors, and actors nationwide. It served as a crucial platform for regulatory bodies to continue listening to the aspirations of creative minds in the film industry.
Building upon this foundation, discussions revolved around researching and proposing mechanisms, supportive policies, and refining legal frameworks. The aim was to create favorable conditions that act as incentives for the development of copyright protection, innovation, and creativity in the film industry, specifically, and copyright-dependent industries, in general.
Pham Thi Kim Oanh, Deputy Director of the Copyright Office, highlighted the ongoing copyright infringement challenges, especially in the realm of the internet, causing significant losses to film producers. To overcome this, Oanh emphasized the need for synchronized solutions such as refining legal documents concerning copyright protection, bolstering communication to enhance awareness, and leveraging information technology for effective copyright management and enforcement.
Director and film producer Luong Dinh Dung raised concerns about copyright infringement issues, particularly on online platforms, stressing the absence of stringent penalties for individuals and websites involved in such activities. Dung emphasized the importance of addressing this issue to nurture a robust domestic film environment.
Copyright protection in film industry development
Speaking at the seminar, Deputy Minister of Culture, Sports, and Tourism Doan Van Viet acknowledged the challenges posed by the digital environment in protecting copyrights. This seminar aimed to identify obstacles, propose solutions, and gradually improve the legal framework for copyright and related rights.
Statistics from the Ministry of Culture, Sports, and Tourism revealed substantial growth in Vietnam’s film industry from 2018 to 2022. Despite challenges, the industry demonstrated strong annual increases in production value, labor resources, and the number of active film-related businesses.
Box Office revenues for cinema releases in 2018 reached around 3,400 billion VND and surpassed 4,100 billion VND in 2019. The impact of COVID-19 led to a significant downturn in 2020, with total industry revenue reaching 750 billion VND. However, by 2022, the industry had successfully recovered, achieving approximately 70% of the 2019 figures.
Innovative Solutions Unveiled: Sigma Multi-DRM
During the symposium, representatives from Thudo Multimedia, notably Nguyen Ngoc Han, introduced a groundbreaking solution in the form of Sigma Multi-DRM, integrating artificial intelligence (AI) for copyright protection (commercially named Sigma Active Observer – SAO). This innovation empowers content owners and online content distribution platforms to safeguard copyright for their digital content.
Mr. Han Nguyen – CEO of Thudo Multimedia
According to Nguyen Ngoc Han, Sigma Multi-DRM comprises three layers of protection, certified by Catersian, a global organization specializing in the certification of security products. Thudo Multimedia is currently the only technology enterprise in Southeast Asia to receive this prestigious certification.
“With the Sigma Multi-DRM solution, Thudo Multimedia is ready to collaborate and support state management agencies and copyright owners. We aim to create a secure digital content environment, reducing the deployment time and financial costs compared to purchasing foreign technology,” affirmed Han.
Sharing passwords online is causing a big problem and losing the streaming industry a lot of money every year. This issue has been going on for a while, but it got much worse during the Covid pandemic. In two surveys of people in the United States, the number of people sharing passwords went up from 27% before Covid to over 40% between 2019 and 2021. Even though it’s not as bad now, it’s still a huge loss of money for the industry.
The latest information tells us that around one out of every three Netflix users and one out of every four Amazon Prime Video users share their accounts with others. This is similar for people who use other popular services like Hulu, Disney+, and Paramount+.
This sharing of passwords is more common among younger people. When we looked closely at how different generations feel about sharing video service passwords, we found that 60% of Millennials said they share passwords with family, and 42% share them with friends. No matter who is doing it, the amount of money being lost because of this is really big.
Revenue loss from sharing passwords
In January 2023, Netflix estimated that more than 100 million households share passwords. Even if they share with just one other person, and everyone is using the company’s $9.99 per month basic plan, that results in a loss of nearly $1 billion per month or $12 billion per year.
Here’s another piece of data: In March 2021, Citi analyst Jason Bazinet estimated that sharing online passwords for subscription video-on-demand (SVOD) services leads to a massive $25 billion yearly loss for US companies.
As streaming services have become more important, stopping this kind of theft is becoming increasingly crucial for shareholders. When SVOD services were still growing, the major providers didn’t pay a lot of attention to monitoring password sharing. They almost saw it as a way to promote their services unofficially, thinking that users, especially within families, would eventually get their own accounts.
For example, HBO’s CEO, Richard Pleper, said in 2014, “It’s not that we’re ignoring it, and we’re looking at different ways to affect password sharing. I’m simply telling you: it’s not a fundamental problem, and the externality of it is that it presents the brand to more and more people, and gives them an opportunity hopefully to become addicted to it. What we’re in the business of doing is building addicts, of building video addicts. The way we do that is by exposing our product, our brand, our shows, to more and more people.”
But things have changed. Netflix is now taking a strong stance against password sharing, and it will be implemented globally in 2023. After testing various methods in Latin America in 2022, they have decided to make it easier for those who borrow (defined as people who don’t live in the account holder’s household) to transfer their Netflix profile to their own account. Sharers will have better control of their devices and can create sub-accounts (extra members) if they want to pay for family or friends.
In the trials, if a change in location for an account is detected for more than two weeks, the account holder will receive a notification in the app. They can then choose to change their household address or pay a fee to add the new address. Additional homes can be added for $2.99 a month, with Basic plan members able to add one extra home, Standard up to two extra, and Premium up to three extra.
Netflix’s new co-CEO, Greg Peters, expects this move to be met with some resistance, similar to how Netflix’s price increases are often met. He described this initiative as a way to gently encourage people who share their accounts to pay for users outside their own household.
So, what should companies do to protect their own revenues?
How to detect password sharing
There are several ways to detect password sharing, and many of them now use AI. They do this by looking at things like where and how content is being watched on different devices.
By analyzing what content is being watched, which device it’s being watched on, and where it’s being watched from, a detection service can find patterns that suggest password sharing. The AI then gives the service provider a score to indicate how likely it is that the account holder is sharing their password too much.
Certain patterns can show password sharing, but it’s important to tell the difference between legitimate and illegitimate cases. For example, if many devices are detected in one household, it could be because a user changed devices. But if the content meant for one household is being watched from different IP addresses, it’s likely due to password sharing. Since usage patterns change, machine learning and AI are important to sift through the data, adapting to these changes and distinguishing between legitimate and unauthorized use.
There are different levels of infringement. If the score suggests that credentials have been sold online to multiple users, the service provider can choose to close the accounts. However, if the score is lower and it seems like a family is just too generous with their credentials, the service provider can use this as a chance to offer a premium package to the family.
This is the approach that some major players are currently taking, gently guiding users to make the right, legal choice. They are being careful about it because adding barriers, like two-factor authentication, can be unwelcome to new users, and people are very sensitive when it comes to streaming services. High churn levels, possibly increasing during a recession, mean any obstacle is not ideal.
Competition in the streaming space is intense, and a lot of money is spent on content. So, the days of freely sharing passwords may be ending. For investors looking for returns in the industry, this is an important area for potential subscriber growth. While it might be tempting for other providers to ignore this issue, especially if they want to attract subscribers from services that are cracking down, they may soon find themselves out of sync with the industry consensus.
Service providers who want to protect their content need comprehensive anti-piracy services, and that increasingly includes dealing with password sharing.
A renaissance is currently unfolding in the realm of targeted advertising. Historically, in the context of video advertising, targeting was confined to a viewer’s geographical location, largely due to the distribution of ads through multicast, which sent the same video stream to numerous viewers. However, with the advent of unicast delivery (i.e., one-to-one video stream delivery) and recent advancements in AI, it is now possible to deliver individually tailored ads to a broad audience. These rapid technological developments in targeted advertising are empowering video service providers to redefine viewer engagement and enhance their revenue. Let’s delve deeper into this transformative landscape.
Enhancing Revenue and Viewer Engagement through Targeted Advertising
Targeted advertising presents a substantial opportunity for video service providers to elevate viewer engagement and unlock fresh revenue streams. As ads become more finely tuned, the advertising inventory gains substantial value. Traditional CPM rates for legacy TV inventory have historically hovered around $15. However, with individually addressable TV ads, even low-value inventory can command a CPM of $20, while high-value content, such as live sports, can fetch rates of up to $50.
The predictive capabilities of AI technology play a pivotal role in allowing advertisers to deliver precisely tailored messages to specific demographics. The more relevant an ad is to its audience, the more impactful it becomes, resulting in higher engagement rates and improved return on investment (ROI).
AI-driven targeted advertising also equips video service providers with granular tracking, providing insights into who is actually viewing the ads, how long they are engaged, whether they are muting the TV, and more. This data is immensely valuable to advertisers, instilling confidence that investing in individually addressable ads is a wise decision.
Crucial Components of a Targeted Advertising Solution
Several key features are essential for a targeted advertising solution sought by video service providers. The deployment of server-side ad insertion (SSAI) technology enables advertisers to seamlessly inject personalized ads into the video stream. With SSAI, video content and ads are seamlessly integrated into one stream, making ad blocking impossible. This entire process ensures a consistent viewing experience. Dynamic ad insertion (DAI) is also imperative, allowing ads to be tailored to each viewer using AI technologies, thereby optimizing ROI. Offering customized content to each viewer is pivotal in providing a unique service and attracting subscribers.
Furthermore, the targeted advertising solution must be scalable to ensure an uninterrupted viewing experience for millions of concurrent viewers, a critical consideration during premiere sports events.
Next-Generation Advancements in Targeted Advertising
Recent technological enhancements are rapidly advancing the field of targeted advertising. One of the latest innovations is dynamic brand insertion, which leverages AI algorithms to seamlessly integrate branded content into video. For instance, this could involve placing a popular soft drink’s logo on an in-scene beverage cooler. With dynamic brand insertion, advertising becomes seamlessly embedded in the video scene, creating a non-intrusive and engaging advertising experience and eliminating the need for commercial breaks. The ad blends harmoniously with the video content itself.
Another recent advertising innovation in the video space is double-box displays, enabling viewers to simultaneously watch live shows or events while ads run on the screen. Apart from opening up new revenue avenues for video service providers, this type of advertising minimizes disruptions for viewers, enabling them to maintain their focus on the content and enhancing their overall satisfaction.
Transforming Streaming Experiences with Targeted Advertising
Propelled by technological advancements, including AI, targeted advertising is evolving at a remarkable pace. By embracing the latest innovations in targeted advertising, video service providers can drive viewer engagement and enhance profitability. However, they require a scalable, user-friendly targeted advertising solution that guarantees a seamless viewing experience. Solutions like Harmonic’s VOS360 Ad are revolutionizing targeted advertising by providing video service providers with a single platform for AI-powered targeted advertising, delivering a seamless viewing experience, and optimizing monetization.
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