Global television habits have changed significantly as we enter the new era of digital revolution. The most well-known traditional television brands are gradually being replaced by OTT app, which prove to be superior version. In today’s article, let’s learn more about this topic with Thu Do Multimedia.

OTT App – A Challenger Appears!

OTT app – Simpler Than You Think

OTT app, also known as “Over The Top” is a service system that provides users with digital products and exclusive content over the Internet. From individual content to exclusive services such as theatrical films, television programs, etc., can all be provided via the Internet protocol. Some of the most popular OTT applications that you may know and use daily may come from the most familiar apps such as:

• Netflix
• HBO Go
• Hulu
• YouTube
• VTVcabOn

1.2 How OTT app run on your devices

OTT app has a easy to access connection protocol. As long as your device supports an Internet connection, you can use the features and services of this service anywhere in the world, without being limited by fixed location like old-fashioned television systems. As of now, OTT app and services have been popularized on most devices today, including:

• Smartphones and tablets
• Smart TVs
• Laptops and desktops
• Digital gadgets include game consoles, OTT players with capabilities for downloading and launching OTT apps, and game systems.

2. Over The Top or Over The Bottom?

Compared to satellite and cable television programs, which have become obsolete, OTT services have improved the fatal shortcomings of old connection systems. With an easy-to-use and familiar interface, OTT digital television has brought many great benefits to both users and businesses as follows:

2.1. Diverse channel, unlimited content with OTT App

One thing that is difficult to see in programs with traditional protocols is the ability to connect with third parties to provide exclusive content over the Internet. Many users have switched to using products from Netflix, YouTube, HBO Go, VTVcab ON … which provide more diverse and thrilling content than traditional television. Some of the most outstanding programs that you may be using without knowing it, can be mentioned as:

• Video on demand (VOD)

Video on Demand (VOD) is a service that allows users to access and watch video content at their own convenience. Unlike traditional television broadcasting, where viewers are limited to watching programs at specific times, VOD services offer flexibility and control over viewing schedules.

OTT paid services like YouTube, TikTok, and Netflix have long provided streaming services from content developers and exclusive content to consumers, along with affordable subscriptions to access and use anytime, anywhere.

• Audio

Streaming services such as radio systems, podcasts, and social media posts…

• Messages

Most notably, Facebook, Messenger, Instagram … where developers can deliver their content straight to consumers.

• VOIP

VOIP stands for Voice over Internet Protocol. It’s a technology that allows you to make phone calls over the internet, instead of using traditional phone lines

Most OTT app use VoIP technology to call Zalo, Snapchat, Telegram …

2.2. Personalized content, affordable prices with OTT app

Do you love explosive blockbuster content, popular TV shows like “FRIENDS”, “How I Met Your Mother”, sports programs, live performances…
Are you afraid you will miss out on your favorite content and waste time finding it all over again?
OTT app was born to solve those problems for consumers. By relying on your parameters and traffic, the app can automatically suggest and personalize content specifically for you.

In return, you will only have to pay a reasonable subscription fee depending on your needs and preferences. The most popular OTT services today such as Netflix or VTVCab On all offer quarterly and annual subscriptions to cater to the needs and tastes of consumers.

2.3. Connectivity devices cover the whole world

As long as the device is connected to the Internet, even if you are on the other side of the world, you can still experience the unique utilities and content.

Furthermore, with access to Internet, people can connect, making video call and sending message everywhere, any time and at any moment!

2.4. New interface, powerful integrated functions

Optimized and strongly transformed, most OTT applications and television today have been integrated with the most modern technologies:

• High-quality content, sharp images

Most OTT apps provide sharp images, at high resolutions such as 4K and 8K to serve the needs of consumers. However, your device still needs a stable Internet connection for content to be transmitted as sharply as possible.

• High bit rate

Thanks to improvements in product quality, OTT app nowadays have been supported by high bitrate allowing to transmit content smoothly and with the highest quality, especially in maintaining the image quality of videos and sound quality of entertainment programs on digital applications.

• Streaming Adaptive

The secret to making OTT applications run smoothly is the Streaming Adaptive protocol. This technology allows servers to play videos at different resolutions and bit rates. When a user participates in watching a video, the system will automatically select the resolution and bit rate that best suits the user’s network conditions.

• AI Integrated in OTT app

There are many “Over The Top” applications that have integrated artificial intelligence AI to be able to create new content, optimize consumer recommendations, and manage digital content tightly.

Learn about the potential of AI in OTT application: TV360 dẫn đầu thị trường truyền hình trả tiền bằng công nghệ AI – Cổng thông tin nội bộ Tập đoàn Viettel

• Security/DRM

Today, in large businesses around the world, being exposed to information and exclusive content has left significant consequences such as budget deficits, and the business’s reputation is also greatly affected by the exclusive content being broadcast outside illegally.
From such losses, OTT online products and services have integrated the most powerful digital content rights management known as DRM. With DRM, your content and that of content developers will be secured and will avoid affecting reputation, minimizing budget deficits for businesses.

Read more about DRM: DRM Solution: Essential Guide to Protecting Enterprise Media Content

3. 4 Potential Factors Driving the Development of OTT

In recent years, we have seen a significant shift in consumer demand and use of digital television products. The world is constantly innovating, creating great opportunities for this potential television industry to develop much stronger:

3.1. The widespread popularity of digital electronic devices

The proliferation of digital electronic devices has undeniably transformed the way we consume media. From smartphones and tablets to smart TVs and gaming consoles, these devices have become an integral part of our daily lives. This widespread adoption has far-reaching implications for the television industry, paving the way for the growth and development of Over-the-Top (OTT) app.

As digital devices become more ubiquitous, traditional television is facing increasing challenges. The rigid scheduling and limited content options of broadcast television are no longer as appealing to viewers accustomed to the flexibility and personalization offered by OTT app. Moreover, the rise of cord-cutting, where consumers cancel their cable or satellite subscriptions in favor of streaming services, has further eroded the dominance of traditional television.

The widespread popularity of digital electronic devices is a key driver of the development of OTT app. As consumers continue to embrace these devices and seek more flexible and personalized viewing options, the demand for OTT services is likely to grow even stronger.

3.2. Internet infrastructure development enhances OTT app functionality

The rapid advancement of technology has ushered in a new era of connectivity, and 5G stands at the forefront of this revolution. In the world, the widespread adoption of 5G technology is poised to significantly enhance the quality and experience of OTT television services.

Here are some key Advantages of 5G for OTT:

• Ultra-High Speeds: 5G networks offer significantly faster data transfer rates compared to previous generations of mobile networks. This translates to quicker loading times, reduced buffering, and a more seamless viewing experience for OTT users.
• Low Latency: 5G boasts incredibly low latency, meaning there’s a minimal delay between the transmission and reception of data. This is crucial for real-time applications like video streaming, ensuring a smooth and uninterrupted viewing experience.
• Increased Capacity: 5G can handle a much larger number of connected devices simultaneously, making it ideal for crowded areas and events where many people are streaming content at once.
• Improved Reliability: 5G networks are designed to be more reliable than previous generations, with fewer dropped connections and interruptions. This ensures a consistent and uninterrupted streaming experience for OTT users.

Impact on OTT app and service:

• Enhanced Video Quality: With higher bandwidth and lower latency, 5G enables OTT app to deliver higher-quality video streams, including 4K and even 8K resolutions.
• Real-time Interactions: 5G’s low latency makes it possible for OTT apps to offer interactive features like live chat, real-time polls, and multiplayer gaming experiences, which we call “Interactive”. Here at Thủ Đô Multimedia, we offer the same program that helps your business to gain more trust and improve the watching experience of your audiences.

Learn more about our product – “Sigma Interactive”

3.3. The demand for OTT services is increasing

As consumer demand increases, businesses operating in the television industry must also make changes and develop to be able to keep up with market trends and gain a competitive advantage in the international market.

Instead of having to spend more to reach customers through satellite and cable television, businesses today have gradually chosen OTT services to be able to broadcast and push the organization’s content to final consumers. With reasonable prices and high performance, OTT services promise to become a trump card for many businesses operating in the television industry.

3.4. The convenience factor

Electronic devices are popularized, followed by the more demanding needs of consumers. Customers want more and require more convenience and performance of the application, especially the ability to access anytime, anywhere with the content and programs they love. They don’t want to be sitting around in the same spot every day to entertain.
Now, with a portable device like a personal phone, consumers can access digital content via the internet, and chat without worrying about signal transmission and the device’s mobility.

4. OTT app – Conclusion

OTT television services provide many functions and benefits for both consumers and businesses in the current digital era. As a leading provider of OTT app and service in Vietnam, Thu Do Multimedia is confident in our ability to provide the most modern and advanced online services to consumers.

For expert guidance and appropriate product advice, contact Thu Do Multimedia today.