Video today is not only a simple means of entertainment but also a powerful marketing tool for businesses in the digital era. To meet this growing demand, SSAI (Server-side Ad Insertion) promises to be a powerful tool for businesses in 2025, helping to optimize video advertising while ensuring a seamless consumer experience. Find out now with Thu Do Multimedia!
1. General market trends around video advertising
Video content has been dominating the way information is delivered. According to recent studies, online videos are becoming the top choice of consumers, especially on platforms like YouTube, Facebook, and streaming services like Netflix, Amazon Prime Video…
According to information obtained by Thu Do via Statista, the number of online video users will continue to grow strongly in the coming years, with more than 80% of internet users watching online videos by 2025.
With this increase, video advertising has become an indispensable part of modern marketing strategies. Video ads have the ability to attract attention, convey messages vividly and leave the strongest impression on viewers.
However, consumers hate advertising!
The forced use of advertising on VOD platforms like YouTube has had a huge impact on the user experience of watching videos. Inserting ads into video content that can both compete with today’s sophisticated ad browsers and maintain continuity and the viewer experience has been and is a difficult problem for many businesses.
Read more: The Advantage of SSAI over traditional advertising
2. Basic concepts and market trends in 2025
2.1. Basic Concepts of SSAI
If your business operates in online video advertising, you are probably no stranger to this modern form of advertising!
Server-Side Ad Insertion is a method of inserting ads directly into videos from the server side instead of from the client side (user’s browser). This is a new technology that helps integrate ads into video content seamlessly, without interrupting the user experience.
With this technology, ads are inserted directly into the video and play simultaneously with the video content, creating a natural and non-intrusive feeling for the viewer. The special thing here is that your business’s ad has become one with the video, thereby completely bypassing the most sophisticated ad browsers!
2.2. Why SSAI will become a prominent trend in 2025
While traditional video ads are often blocked by ad blockers or create interruptions, SSAI helps solve this problem. Let Thu Do explain why!
With SSAI, ads are not loaded separately like traditional methods, but are integrated directly into the video content stream from the server side before being sent to the user. And what’s more special is that customers cannot turn off the ad but are forced to watch it all to be able to continue with their content.
This makes the ad part of the original video file, just like the main content, and the browser can’t tell the difference between the ad and the content. Amazing, right?
Ads are uninterrupted and do not require additional downloads from the client, which enhances user experience and improves ad performance.
Furthermore, this technology can customize ads based on geographic location, user interests, and other factors, making ads more personalized and optimizing your marketing campaigns for years to come.
3. Benefits of SSAI for video advertising
3.1. Improve user experience
Traditional video advertising has always faced the biggest challenge, which is the consumer experience.
Instead of having to endure annoying pop-up video ads, SSAI allows ads to play seamlessly with the video content, minimizing interruptions or ad breaks. This creates a smooth and unobtrusive experience for viewers.
SSAI is also integrated with the most powerful user personalization technologies based on user interests and behaviors, helping your ads reach the potential customer files that your business is targeting!
3.2. Optimize playback on multiple devices
SSAI optimizes video playback across multiple devices, including smart TVs, mobile phones, and computers. The solution is integrated and consistent across a wide range of peripherals on the market today, ensuring delivery and optimization across each customer device.
With SSAI, ads will be delivered consistently across all devices, increasing reach and engagement with consumers.
3.3. Reduce ad blocking
One of the biggest problems advertisers face is the use of ad blockers by viewers. SSAI solves this problem by embedding ads directly into video content, making it harder to identify and block ads.
Currently, there are many famous content ad blockers in the world, but no software can really distinguish the content and find a way to block these ads!
3.4. Improve measurement and optimization capabilities
With SSAI, advertising and viewer data is collected directly from the server, allowing advertisers to measure campaign performance more accurately and reliably. This information helps optimize advertising strategies and create more personalized campaigns, increasing conversion rates.
3.5. Dynamic ad serving support
SSAI can support dynamic ad serving, meaning ads can be tailored to geographic location, user interests, or real-time. This helps create more effective ad campaigns that meet the specific needs of each audience group.
4. Challenges and solutions of SSAI
4.1. Technical challenges
As Thu Do mentioned above, SSAI brings many benefits to businesses, but it also requires minimum conditions to operate most smoothly.
One of the major challenges of SSAI is the requirement of a powerful server system and advanced technology. The system must be able to handle large amounts of data and support simultaneous advertising and video playback without interruption. In addition, ensuring compatibility with traditional broadcasting platforms is also a factor that needs to be noted.
4.2. High initial investment cost
Implementing SSAI requires investment in infrastructure and technology, which results in a high initial cost, of course!
However, it is widely regarded as a long-term investment that delivers substantial benefits over time. By enabling seamless ad integration within video streams, it minimizes disruptions like buffering or ad-blocking, ensuring a smoother and more engaging user experience. This enhanced viewing experience can lead to higher audience retention rates and improved ad performance metrics, making campaigns more effective.
4.3. User data security management
Key compliance requirements include obtaining explicit user consent before data collection, providing clear options for users to opt-out of data sharing, and maintaining detailed records of consent management. Additionally, advertisers need to anonymize or encrypt user data to prevent unauthorized access and conduct regular audits to ensure compliance with these stringent regulations.
Failing to adhere to these privacy laws can lead to significant financial penalties, reputational damage, and loss of consumer trust. Therefore, businesses leveraging SSAI should collaborate with legal experts, data protection officers, and technology providers to implement privacy-centric solutions while optimizing their advertising strategies.
5. Future Prospects of SSAI in the Video Advertising Industry
5.1. Strong growth of SSAI
According to market research, SSAI will continue to grow strongly in the coming years. The growth of OTT (Over-the-Top) and CTV (Connected TV) platforms will boost the demand for video advertising, especially SSAI, as it helps create a smoother and more effective advertising experience.
5.2. Connection to AI/ML
The combination of SSAI with AI and Machine Learning (ML) will help improve data analysis and create more personalized advertising campaigns. AI can help analyze consumer behavior, thereby optimizing advertising and creating a better user experience.
By leveraging these insights, businesses can deliver ads that are highly relevant to individual users, improving engagement and campaign performance. Moreover, AI-driven optimization ensures that ads are placed in contexts that maximize their impact while minimizing intrusiveness, resulting in a superior user experience.
This synergy between SSAI, AI, and ML not only boosts advertising efficiency but also helps businesses stay competitive in a rapidly evolving digital landscape.
5.3. Important role in OTT and CTV trends
SSAI plays a vital role in meeting the growing demand for digital content consumption through OTT and CTV platforms.
As viewers shift from traditional TV to streaming services, SSAI ensures a seamless and engaging ad experience by integrating advertisements directly into video streams without interruptions like buffering or ad-blocking.
For advertisers, SSAI unlocks the potential of these platforms by enabling precise audience targeting, leveraging data analytics to deliver relevant ads that resonate with viewers. This not only improves ad performance but also enhances the overall ROI of advertising campaigns.
For TV content providers, SSAI ensures a high-quality user experience, fostering viewer loyalty and increasing revenue opportunities through efficient monetization. By optimizing ad delivery and aligning it with user preferences, SSAI empowers both advertisers and content providers to fully capitalize on the rapid growth of OTT and CTV platforms.
Using SSAI will help advertisers and TV content providers maximize the potential of these platforms in the long run.
Read more: Top 6 SSAI Providers
6. Conclusion
SSAI is not only a new trend but also a potential solution for the future of the video advertising industry. With the ability to improve user experience, optimize advertising, and create personalized campaigns, SSAI promises to become an important tool in brands’ marketing strategies. Video advertising, along with the development of SSAI, will continue to lead the advertising industry in the digital age.
And if you have a need to use SSAI service , please contact Thu Do Multimedia immediately to experience our advanced technology today!
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