Transcoding is an integral part of the adaptive streaming process and is a step in preparing video content for a distribution protocol that can reach the widest array of display devices possible. Thu Do Multimedia provides Sigma Transcoder system building with optimal hardware criteria, supporting multiple resolutions, facilitating the processing and conversion of Live and VOD data suitable for transmission over network environments
What is Sigma Transcoder?
Sigma Transcoder is a versatile and powerful solution designed to address the complexities of video transcoding in modern streaming environments.
At its core, it serves as a pivotal component in the adaptive streaming process, facilitating the seamless conversion of video content into various formats and resolutions to accommodate a diverse range of display devices. Whether it’s live streaming or video on demand (VOD) content, this solution optimizes the delivery of multimedia content over network environments, ensuring smooth playback and compatibility across different platforms.
One of the key strengths of Sigma Transcoder lies in its hardware optimization and support for multiple resolutions. This enables efficient processing and conversion of data, minimizing latency and maximizing the quality of the viewing experience for end-users. Additionally, its adaptability makes it well-suited for a variety of streaming scenarios, from large-scale live events to on-demand video libraries.
Thu Do Multimedia is one of the leading units in the world providing Sigma Transcoder with many outstanding advantages. Its robust capabilities make it an indispensable solution for content creators and distributors looking to deliver high-quality video content to audiences worldwide.
Sigma Transcoder stands out with its numerous advantages in media processing. Its features enhance media workflows and engage audiences effectively.
Optimizing hardware costs up to 70%
The transcoding process involves converting video files from one format to another, which often requires substantial computational resources. Sigma Transcoder streamlines this process by optimizing hardware utilization, thereby significantly reducing hardware costs by up to 70%.
By leveraging advanced algorithms and efficient resource allocation techniques, Sigma Transcoder ensures that the transcoding workload is distributed effectively across available hardware resources, maximizing performance while minimizing the need for expensive hardware upgrades. This cost-saving benefit makes Sigma Transcoder an attractive solution for organizations seeking to streamline their video processing workflows without breaking the bank.
Furthermore, the hardware optimization achieved by Sigma Transcoder not only leads to cost savings but also improves overall system efficiency. By efficiently utilizing existing hardware resources, organizations can handle larger transcoding workloads without the need for additional infrastructure investments. This scalability enables organizations to adapt to changing demands and scale their video processing capabilities as needed, all while keeping costs under control.
Ultimately, Sigma Transcoder’s ability to optimize hardware costs by up to 70% offers a compelling value proposition for businesses looking to enhance their video processing capabilities while minimizing financial overhead.
Sigma Transcoder boasts robust support for 4K resolution, both for live streaming and video on demand (VOD) content. This capability ensures that users can deliver stunning, high-definition video experiences to their audiences, whether they’re broadcasting live events or offering on-demand access to premium content.
With the proliferation of 4K-capable devices and the increasing demand for high-resolution content, its ability to handle quality resolution ensures that content creators and distributors can stay ahead of the curve in meeting viewer expectations for superior visual quality.
This forward-looking approach not only enhances the viewing experience for audiences but also positions content providers for long-term success in an ever-evolving media landscape where high-resolution content is increasingly becoming the standard.
Sigma Transcoder support for 4K resolution both for live streaming and video on demand content
Sigma Transcoder excels in enabling live broadcasting with minimal latency, typically ranging from 3 to 5 seconds. This capability is crucial for real-time events such as sports matches, news broadcasts, or interactive live streams where immediate viewer engagement is essential.
By reducing latency to such a minimal level, Sigma Transcoder ensures that audiences receive content with minimal delay, enhancing the overall viewing experience and enabling more interactive engagement between broadcasters and viewers
Furthermore, the low latency provided by ThuDo Multimedia’s Sigma Transcoder not only enhances viewer experience but also opens up new opportunities for content creators and broadcasters.
With reduced latency, broadcasters can deliver content with a more immediate and impactful presence, allowing them to better connect with their audience and capture the excitement of live events.
Additionally, low-latency live broadcasting can attract advertisers and sponsors looking to capitalize on real-time engagement, further monetizing live content and creating new revenue streams for broadcasters.
Expanding to accommodate 4K content on other infrastructures
Expanding to accommodate 4K content on other infrastructures is a pivotal step in keeping pace with the evolving demands of modern media consumption. Content creators and distributors must adapt their infrastructures to support this higher-quality content.
Sigma Transcoder’s ability to expand and integrate seamlessly with various infrastructures ensures that organizations can efficiently handle the processing and distribution of high quality content across different platforms and networks.
Moreover, this opens up new opportunities for reaching broader audiences and delivering immersive viewing experiences. By embracing high resolution, organizations can attract viewers who prioritize visual quality and enhance engagement with captivating content.
Whether it’s streaming live events, hosting virtual reality experiences, or showcasing cinematic masterpieces, the ability to deliver 4K content across various infrastructures positions organizations to stand out in a competitive media landscape.
In summary, Thu Do’s Sigma Transcoder is a comprehensive solution for modern media processing needs, including live streaming and integration of 4K content.
With its cost optimization, high-resolution support, and low-latency broadcasting capabilities, Sigma Transcoder is the top choice for content producers and distributors aiming to deliver the best viewing experience to their audience. Experience the flexibility and performance of Sigma Transcoder today to enhance your media processing workflow.
The demand for online learning is increasing, OTT education is not just a temporary solution but has become an indispensable part of the global education ecosystem. So what exactly is OTT in education and how does it work? Let’s explore these interesting aspects with Thu Do Multimedia in the article below.
Understanding OTT Education
OTT education for children
OTT education, also known as “Over The Top” in the education sector, refers to the delivery of educational content over the Internet without going through traditional platforms such as schools or training centers.
OTT education uses Internet technology to deliver learning content, including videos, online materials, and learning applications. This allows users to access courses, lectures, and learning resources anywhere and anytime they have an Internet connection.
Outstanding features of modern OTT education
OTT education, also known as online education, has many outstanding features that help improve the learning experience for learners.
Flexibility
OTT education brings outstanding flexibility to learners and educational institutions. With OTT solutions, learners can access teaching content anytime, anywhere with just an internet connection. This is especially useful for businesses that need to train staff in many different locations or schools that want to provide remote classes.
This is a great advantage for modern life and international integration, people often have to do many different jobs at the same time, learning through OTT helps learners be proactive in the learning process and master their own knowledge and skills quickly. An office worker who goes to work for 8 hours, when he comes home, he can still take an in-depth online Marketing course on Coursera at 9pm, this is a prominent feature that a traditional educational platform can hardly flexibly meet.
Customers can study anywhere they like
Students can participate in educational OTT anywhere, study at school, and combine dual degrees on the OTT platform flexibly and conveniently while still achieving a certificate of a prestigious course, giving students many opportunities to explore the treasure trove of knowledge.
Diverse content
One of the biggest advantages of educational OTT is its rich, diverse content, suitable for all ages and learning needs. OTT can provide from traditional lectures, videos, documents, seminars to interactive courses and periodic tests.
Enterprises and educational organizations can build an integrated learning system with many different types of content, helping learners absorb knowledge more intuitively and deeply. Diverse content not only attracts learners but also helps maintain learning motivation and increase teaching effectiveness.
Because each learner will have an effective way of absorbing knowledge in different forms of presentation, that is an advantage when choosing the right online courses. Learners can listen to lectures through online video lectures, and easily re-read ebook documents or watch videos when they need to find information again.
The means of recording lectures by teachers or the learning means of students all use technology, thanks to which both sides can easily access each other. Nowadays, learning and teaching equipment are very modern, so students can quickly participate in online courses.
Fully equipped with modern learning equipment for educational OTT
Educational OTT uses advanced technologies such as artificial intelligence (AI), big data (Big Data) and machine learning (Machine Learning), helping to personalize the learning experience. Features such as recommending suitable content, analyzing learning progress and providing improvement suggestions help learners and organizations easily optimize the training process.
Not only that, with a high security system, educational OTT also ensures information security and user privacy. These technologies make educational OTT a powerful tool, not only providing content but also supporting monitoring and evaluating learning effectiveness for both learners and organizations.
It is the development of modern technology that has created a shift to educational OTT, which is considered a revolution, completely changing people’s perception, behavior and learning habits. Helping people easily access information, intuitive and proactive knowledge in the new era of 2024.
Benefits of OTT Education over Traditional Education – Differences that Create a Digital Education Revolution
Save Time and Costs
OTT Education helps businesses and educational institutions significantly reduce operating costs and training time compared to traditional education. With the OTT platform, there is no need to invest in expensive facilities or printed materials; instead, all teaching content is digitized and transmitted over the internet.
This not only saves costs on infrastructure and materials, but also reduces travel time for both learners and lecturers. This can reduce training time by up to 40% compared to traditional methods. Learners can easily access lectures right from their personal devices, optimizing learning time while still achieving the expected results.
Increased Accessibility
OTT Education allows organizations to expand their training scope without being limited by geography. Learners from anywhere can take online courses, as long as there is an internet connection.
This is especially beneficial for businesses with many branches in different regions or educational institutions that want to reach students in remote areas. The wide accessibility of OTT helps bring equitable learning opportunities, improve knowledge for all subjects, contributing to building a high-quality human resource team.
Without connection technology, it is difficult for a lecturer to create a specialized course and deliver it to hundreds or thousands of students nationwide. OTT education allows for multilingual, multi-platform, multi-national, multi-personal connection. What traditional education costs a lot of money, such as tuition, airfare, living expenses, etc., so that a student from another country can study abroad.
Higher Interaction
Compared to traditional learning methods, educational OTTs often provide higher interactivity thanks to advanced technologies such as video calls, online chats and virtual whiteboards.
Learners can easily ask questions, discuss and share ideas during the learning process, creating a vibrant and dynamic learning environment.
Businesses and educational institutions can also design courses with interactive content, tests or gamification to increase learner participation and engagement. This interactivity helps improve training efficiency, ensuring that learners acquire knowledge proactively and creatively.
In the traditional way, teachers need detailed notebooks for each student such as lesson books, student handbooks, transcript books, etc. And with the support of class monitors, deputy class monitors, red flags, etc. to closely monitor the learning situation of students in the class. Is it complicated, confusing and time-consuming?
One of the outstanding benefits of OTT education compared to traditional education is the ability to track learning progress through analytics and reporting tools. Modern OTT systems provide dashboards that help lecturers and businesses easily monitor the learning process of each individual, from study time, number of completed assignments to scores.
This information helps organizations have a comprehensive view of training effectiveness, quickly adjust teaching content and methods if necessary, thereby ensuring that learners achieve learning goals and develop to their full potential.
The above benefits not only help educational institutions and businesses save resources but also improve training efficiency comprehensively. OTT education solutions have become an ideal choice for organizations that want to optimize the learning process and meet diverse training needs in the current digital transformation context.
Potential areas of OTT education
Although it is online education, there are many potential areas where businesses can deploy the OTT education model.
Corporate training
Building courses for office staff
OTT education is an ideal tool for businesses that need to train employees on professional skills, work processes or other important knowledge. With OTT, businesses can build online courses that are tailored to the specific work of each department, allowing employees to access learning materials at any time. This not only optimizes costs but also ensures that employees in different areas receive uniform and consistent knowledge.
General and higher education
OTT education is also very useful in the formal education sector, from primary to university. Schools and universities can use OTT to provide online lectures, rich learning materials and interactive exercises. In particular, this form of learning is suitable for distance learning courses or blended education programs, helping students and students to be more flexible in their learning, while also making it easier for teachers to manage and evaluate their learning progress.
Vocational skills training
OTT education is an effective solution to provide short-term courses on vocational skills such as information technology, graphic design, project management, digital marketing, and many other soft skills. This helps individuals and businesses easily improve their expertise and keep up with new trends in the industry.
Medical and health training
Edtech in training medical professionals
In the medical field, OTT education can provide training and knowledge updates for doctors, nurses and medical professionals. This is an ideal means for distance training on new techniques, treatments or hospital management.
Sports and health training
Training centers or individuals can provide training videos, nutrition advice and training plans to users through OTT platforms. Learners can track their own training progress and adjust their training regimen to suit their physical condition and personal goals, creating a more positive and autonomous learning experience. This is a prominent business model in modern times, when people are looking for a healthy lifestyle, online sports training is welcomed by many students.
Life skills training and personal development
In the field of life skills, educational OTT serves as an ideal platform to popularize personal development courses such as time management, communication, leadership skills and creative thinking. These courses help learners improve important soft skills and enhance their quality of life.
Start your OTT education streaming journey
2025 is the golden time for you to decide to launch your business’s online course, because this is the time when customers have been educated about the importance and necessity of participating in OTT education, so they will easily and quickly make a decision to buy the course.
Take the first steps of your business and discover the interesting things in OTT education.
Thu Do Multimedia – the world’s leading provider of comprehensive OTT solutions, will help businesses build a professional educational video platform, monetize and sell online courses intelligently right from the start.
1. Build a custom streaming platform for your business
Thu Do Multimedia offers a solution to build a custom OTT education streaming platform, meeting the specific requirements of each organization. Not only providing streaming technology, Thu Do Multimedia supports flexible OTT platform design according to training goals, brand style and scale of use.
With more than 10 years of experience developing VTVcab on television platform, creating hundreds of thousands of unique and vivid football, film, advertising designs, etc., it will certainly create authentic, inspiring and exciting lectures for the business’s students.
Thanks to that, businesses and educational institutions can easily create a unified online learning ecosystem, suitable for the desired user experience and optimize their teaching process.
2. Seamless, uninterrupted video playback
Thu Do Multimedia is committed to providing a stable and high-quality video playback experience, regardless of where the user is or what device they use. The optimal streaming system helps learners easily access learning content anytime, anywhere, ensuring the learning process is not interrupted.
After receiving the completed long video from the customer, Thu Do Multimedia will apply the Sigma Transcodersolution to process and divide the content into micro-segments.
With this technique, the video is optimized for smooth streaming every second, ensuring a seamless experience for viewers even when there are changes in bandwidth or network conditions.
Sigma Transcoder technology helps maintain stable image and sound quality, just like how Sunsilk brings smooth hair, Sigma Transcoder ensures that the business video is transmitted smoothly and attracts viewers from start to finish.
3. Ensure the copyright of educational OTT is protected
When cooperating with Thu Do Multimedia, educational institutions can be completely assured of content ownership. Thu Do Multimedia ensures lifetime ownership of all documents and courses developed on the OTT platform, protecting the organization’s intellectual property and helping to maintain the exclusivity of teaching content. Sigma DRM solution is a leading solution of Thu Do Multimedia, we have achieved Cartesian certification – the world’s leading certification for copyright protection. We are one of 20 global enterprises that own this prestigious certification.
Sigma- Multi- DRM-dat-chung-chi-Catersian
When deploying Sigma DRM solution, businesses will be able to fully manage educational OTT courses, businesses can grant rights, allow customization. Allow to limit study time, limit students’ sharing rights outside, limit login accounts or learning devices, etc. All help businesses easily manage “digital assets” in the era of widespread copyright infringement.
This is an important advantage for a content management system (CMS) that is designed to be user-friendly and easy to use for system administrators. Thanks to this CMS, administrators can easily upload, edit, organize, and categorize teaching content with just a few steps.
The intuitive interface and powerful management tools save time and simplify the control of learning materials, thereby enhancing the online teaching experience.
5. Real-time video analytics
With a real-time video analytics system, Thu Do Multimedia helps organizations accurately track metrics such as viewing rates, interaction duration, and most popular content sections.
As a result, instructors and administrators can easily grasp the level of participation and effectiveness of each course, and adjust the content if necessary to optimize the learner experience. These analytical reports provide a comprehensive view, helping organizations easily monitor and improve teaching quality.
Now, with our powerful support, businesses can easily start the journey of designing their own leading educational OTT courses, to develop and soon launch on the market. Thu Do Multimedia will gradually plan a long-term strategy for businesses to develop in the field of online course business, the business’s job is to create quality lectures to meet the missing learning needs of students.
Conclusion:
OTT education is an extremely promising industry in the digital age. Let’s conquer this open road with Thu Do Multimedia with extremely necessary solutions for OTT education. Capture the trend of revolutionizing education. Contact us for more detailed advice on OTT solutions now!
Miss Grand India Rachel Gupta’s victory is not only a matter of national pride but also highlights the importance of digital copyright protection in preserving India’s cultural heritage. Why is that? Let’s find out with Thu Do Multimedia!
Who is Rachel Gupta?
Miss Grand International 2024
Rachel Gupta has become Miss Grand International 2024, marking an important milestone for India. Before Rachel Gupta, there were many beauty queens participating in international beauty pageants, but her victory at MGI is an outstanding achievement, making her the first Indian beauty queen to achieve this international crown.
On a personal level, Rachel Gupta is a famous model, a film actress and also a successful businesswoman. In acting, she is best known for the film “Kahani Rubberband Ki”.
India is statistically the country with the most copyright infringement in the world. Indian digital content is always pirated and other films are also consumed widely in India. This is a problem related to the culture and beauty of India, so surely the government, producers, directors, actors, etc. all want to find solutions and come up with appropriate policies to reduce this problem in order to protect India’s digital heritage.
The role of Miss Grand India 2024 Rachel Gupta in Elevating Indian Culture
Rachel Gupta – Representative of Indian culture
The victory of a beauty queen in the international arena is not simply a personal victory, but she represents an entire country, a strong voice for the diverse culture of the country.
Through her role, Rachel contributes to promoting artistic values, cultural beauty from costumes, music, cinema, cuisine, to the lifestyle of India, helping international friends have a deeper insight into a rich culture. Since then, India’s image has not only been affirmed in the field of beauty but also elevated in the world of global entertainment and media.
Rachel’s role is a living testament to how an individual can convey and spread national cultural pride, while at the same time arousing awareness to protect the precious traditional values of India.
Indian Culture – Bollywood Films
Bollywood is an important part of Indian culture, featuring music, dance and rich stories. Bollywood not only reflects social life but also brings unique entertainment experiences to the audience.
The globally famous film Dangal (2016) tells the true story of Mahavir who trained his two daughters to become excellent wrestlers.
Revenue of more than 50 million USD after only three weeks of release, becoming one of the highest-grossing films of all time in India
However, along with popularity comes the “stealing” of sophisticated hackers and free distribution outside of mainstream channels.
Bollywood has become a global brand, contributing to the promotion of Indian culture. Thanks to Bollywood films, audiences know about cultures such as eating with hands, headscarves, widows, traditional dishes, etc., which are very impressive to international friends.
Outstanding features of Bollywood films
Spectacular singing and dancing Bollywood films often have brilliant dancing and singing scenes, which are an indispensable part of the plot. These performances are not only for entertainment but also help characters express their deep emotions and desires without dialogue.
Diverse film genres Bollywood films often combine many genres such as romance, comedy, action and tragedy in the same film, creating rich and attractive works. This is known as “masala cinema,” where different elements blend together to create a multidimensional cinematic experience.
Soap Operas In addition to films, Bollywood also produces soap operas (long-running television series) that revolve around family relationships and romance. These series often run for hundreds of episodes and attract large audiences.
Growth of the Industry Bollywood is one of the largest film production industries in the world, with the number of films produced annually surpassing that of Hollywood. This shows the strong growth and great potential of Indian cinema.
Celebrities Many Bollywood actors have become cultural icons not only in India but also around the world, with names like Shah Rukh Khan and Deepika Padukone being widely known.
Digital Piracy in India – Global Top
India is ranked as one of the countries with the highest rate of piracy in the world, with millions of illegal visits to pirated websites every year. According to statistics, in 2020, India was in the top 5 countries for online piracy nationwide, with 5.6 million illegal views.
Number of Visits to Pirate Sites Per Country
It is estimated that the industry loses about 220 billion rupees (equivalent to 2.6 billion USD) each year due to illegal copying and distribution of content. This alarming figure not only shows the level of loss of revenue but also negatively affects the creativity and development capacity of businesses, producers and artists in India.
Cultural content such as movies, music, games, and e-books have become easy to copy, download, and watch on digital platforms, reducing the value of the original product and reducing the attraction of investment in creative products.
Many Indian movies, especially newly released movies, are often spread on unofficial websites and applications immediately after their premiere. Websites such as Fmovies and BestBuy IPTV have been denounced for spreading pirated content, causing great damage to producers. These sites attract millions of users every month, showing the popularity of pirated movies. Not only are Indian movies stolen, but foreign movies are also quickly consumed illegally.
Many social accounts have created channels with “movie summary” content, cutting and pasting content and images to summarize long series, so that viewers can fully understand the content of the movie and therefore have no intention of watching the official movie. This is also considered a form of illegal consumption of films because it is not permitted by the film owner.
Challenges in protecting digital copyright in India
Protecting digital copyright in India is facing many major challenges, making the situation of infringement widespread and difficult to control. Here are some of the major obstacles in protecting digital copyright in India:
Difficulty in law enforcement
Enforcing copyright regulations in India is difficult due to the complex and lengthy legal process. Litigation related to copyright infringement can drag on for years, reducing the incentive for content owners to pursue their rights.
It is not simply a matter of submitting documents, it involves many steps and many legal procedures, which are time-consuming and costly. Small-scale producers do not have enough funds to protect film copyright before the law. However, the compensation does not bring many legitimate benefits to the production business. As a result, pirated movies have become popular.
The cross-border nature of infringement
Many pirated websites often have their servers located overseas, making it more difficult to handle and prevent. These sites often change their domain names frequently to avoid detection and blocking by authorities. This creates a favorable environment for infringement without being bound by local laws.
Lack of copyright awareness
Many users are still not fully aware of the harm caused by copyright infringement. This lack of awareness leads to them easily accessing and sharing infringing content without thinking about the legal consequences.
The age group of 18-25 is the group that commits the most copyright infringement, because this is a group with low income but high entertainment needs. In India, they consider free viewing as a part of cost savings without realizing that they are violating digital copyright, helping bad guys and “stealing the brains” of producers and filmmakers.
Rapid development of technology
Rapid development of technology has created many new channels for content distribution, but at the same time, it has complicated the control and protection of copyright. Social media platforms such as Facebook, YouTube and TikTok have become popular places to share infringing content.
Digital content is distributed through many different social media channels without requiring TV channels, publishers, and social media algorithms are very “open”, so users can easily post copyrighted content on social networks and quickly get likes, comments, shares, reups, etc. spreading across cyberspace with huge speed and volume.
Significant Revenue Loss
According to a report by Media Partners Asia, an estimated 15.5 million users are pirating online video content in India in 2022, resulting in a loss of about $348 million, or 18% of the total legal video industry revenue. If left unchecked, the number of users could rise to 19.5 million by 2027, resulting in a loss of about $456 million.
Piracy not only causes loss of revenue for producers but also affects the government exchequer by reducing the tax revenue from legitimate business activities. This loss also reduces India’s reputation in the eyes of foreign investors, affecting its ability to attract investment in the creative industries.
There is always light at the end of the tunnel…
Sigma DRM – Advanced digital copyright protection solution
Advanced Sigma DRM technology aims to help businesses protect and manage their digital content copyright. Sigma DRM’s solution allows businesses to monitor, protect, and control access to digital content, thereby minimizing the risk of copyright infringement and protecting their intellectual property. This is not a temporary solution, but it is exactly the “golden key” to help businesses plan long-term strategies and open up a “treasure” to exploit legitimate customers.
Thu Do Multimedia has verified the Sigma DRM solution with Cartesian certification – this is the world’s largest copyright protection certification. Therefore, your business can be completely assured of our solution.
Benefits of Sigma DRM in the Indian Entertainment Industry
The application of Sigma DRM technology in the entertainment industry brings many great benefits, helping to protect content and support businesses to increase legal revenue.
Ensure legal distribution and copyright protection
Sigma DRM ensures that digital content is distributed only through legal channels, helping entertainment companies in India protect their copyright and interests. With DRM, the content will be encrypted and can only be unlocked by users with official access, thereby minimizing copyright infringement.
Minimize revenue loss
With DRM technology, companies can minimize revenue loss due to copyright infringement. According to statistics, copyright infringement costs entertainment companies in India billions of dollars every year, and DRM is an effective tool to solve this problem.
Boosting the Entertainment Industry to Achieve Target Revenue
According to forecasts, with the application of DRM technology to copyright management and digital content distribution, the Indian entertainment industry can increase its revenue to reach the target of 5 billion USD per year. DRM solutions not only help reduce legal costs and costs arising from handling copyright infringement but also create trust for investors and customers in a transparent and sustainable business environment.
Choose copyright protection or let it “fall freely”
In actual numbers, the cost of investing in DRM technology is actually not as expensive as businesses think. This cost is only 1/10,000 of the cost of lost revenue due to content being made public on pirated websites.
According to statistics from FICCI and Deloitte, India loses billions of dollars each year from pirated content.
DRM costs are only a small percentage of the revenue at risk of being lost if the content is not protected. Companies can protect their revenue with DRM investment costs many times less than the value lost without protection technology.
Protect long-term revenue
By investing in DRM, businesses not only protect immediate revenue but also create a foundation to protect long-term intellectual property value, helping to maintain competitive position and brand reputation.
Minimize legal costs When copyright is violated, businesses often face significant legal costs to sue, investigate and handle violations. Investing in Sigma DRM’s DRM solution not only minimizes direct revenue loss but also saves these indirect costs, helping businesses not to spend time and resources on legal procedures.
Which businesses should use DRM
Whether small businesses or large corporations, they should deploy our Sigma DRM solution. Because we have a comprehensive copyright protection solution that can meet all the needs and desires of businesses for their digital products. The investment cost for this solution is not large, it accounts for a very small amount of the revenue loss that businesses have to endure when content is pirated.
Many small film production companies tend to think that their products do not need copyright protection because they think that the reach of their films is limited, or that their popularity is not high enough to be a target for infringement. However, in reality, every creative product, large or small, is at risk of being copied and distributed illegally, and small productions are even more vulnerable to copyright infringement.
When small film production companies invest in copyright protection technology, they are also sending a clear message about their professionalism and seriousness in protecting their intellectual property. This not only creates trust with partners and investors, but also opens up opportunities for development, cooperation and expansion of production scale in the future.
Copyright protection is not only for large businesses but is actually necessary for all production scales, especially small film businesses. Investing in copyright protection solutions from the start will help small businesses protect revenue, maintain reputation, and prepare for future growth opportunities.
The Importance of Digital Heritage Protection in Preserving National Identity
Digital copyright protection is not only an economic measure but also a means to protect and preserve the cultural identity of the country against the increasing situation of copyright infringement. When cultural content is copied and distributed illegally, the cultural value of the product is reduced, and the inherent uniqueness of the digital heritage is lost.
Traditional dances of indian culture
In the context of international integration, digital copyright protection helps maintain the uniqueness and value of domestic cultural products. Films, songs, books and digital documents containing the history, customs, and traditions of a country need to be protected from being copied illegally or losing their uniqueness when integrating with other cultures.
The digital world opens up opportunities for cultural development through digital platforms, but also brings higher risks of copyright infringement. Digital copyright protection is a way to ensure that cultural products retain their value when they are distributed to the public legally, thereby contributing to the sustainable and official dissemination of national cultural values in the international market.
By protecting the copyright of digital cultural and artistic products, India’s digital economy will grow sustainably thanks to the increase in the value of domestic products. As international consumers and audiences access protected digital products, the revenue from the use of official products will increase, thereby helping India’s digital economy grow strongly.
Digital copyright protection alone is not enough…
Currently, CDN infrastructure in India is still limited, unable to meet the growing demand for speed and quality of digital content delivery nationwide. Single CDNs often face challenges such as limited coverage, peak traffic congestion, and lack of optimization to ensure a smooth user experience.
Our Sigma Multi-CDN solution is a necessary step forward, combining the strengths of multiple CDN providers to create a more flexible, robust, and comprehensive content delivery network. By using Multi-CDN, Sigma provides businesses in India with a more stable content delivery solution, automatically switching between CDNs to reduce load, optimize performance, and ensure content reaches users as quickly as possible, regardless of where they are in the country.
There are many great solutions in OTT that businesses can deploy to both protect digital products with Sigma DRM and create multiple passive revenue streams. With over 14 years of experience, working with over 20 domestic and foreign partners, we are your choice, ensuring to bring long-term, sustainable benefits to businesses in the shortest time after implementation.
Cooperate with Thu Do Multimedia to strongly protect the copyright of diverse digital products like the way Miss Grand India 2024 enhances cultural status in the international arena.
In the television industry, choosing a strategic partner in the OTT (Over-the-Top) segment and protecting copyright is a decisive factor for the development and success of the business. In-depth cooperation with the wrong partners can lead to many financial risks, reduce competitiveness, and even affect the reputation of the business. Thu Do Multimedia has noted and analyzed the potential limitations of current OTT partners that businesses need to consider carefully.
Below is an overview of the factors leading to lost revenue and solutions to improve your OTT cooperation situation.
1. Revenue Loss Due to Inadequate Cooperation
An ineffective strategic collaborator can cause a business to lose revenue and not achieve the expected revenue. Cooperation needs to come from both sides, exploiting deeply, thoroughly and keeping the commitment between the two sides to work together to hope for long-term development. Below are some partners and businesses that often encounter:
1.1 Slow Service
One of the most obvious signs of choosing an unsuitable OTT partner is the delay in service. The partner’s response time is an important factor affecting the implementation of projects. In the television industry, delays can have serious consequences because the service launch time is often very urgent and requires a fast response speed.
Consequences: Slow response from collaborators not only delays the progress of projects but also causes businesses to lose their competitive advantage. When businesses fail to meet market demand, they are easily surpassed by competitors, and their revenue also decreases significantly. Customers will choose OTT services from competitors with higher speed and reliability, causing businesses to gradually lose their market share.
Service deployment can be careless, rarely late once, but if it happens regularly, businesses really need to review and adjust policies and commitments with partners accordingly.
1.2 High Costs
Another problem that many TV businesses face is unreasonably high service costs from OTT partners. OTT providers often offer attractive initial prices but may then increase service fees when contracts are renewed or services are expanded.
Consequences: High costs, especially when not commensurate with the value received, can make it difficult for businesses to optimize profits. When the cost of investing in OTT services takes up too much of the budget, businesses will lack resources to invest in other areas such as improving content, developing new technology, and building marketing strategies.
This is a factor that businesses need to consider, because high costs lead to having to increase product prices, which makes the average customer not choose a business when the cost is significantly higher than that of competitors. No one likes to pay a higher price in exchange for the same service. Costs directly affect revenue, you have more choices than you think. Therefore, choosing a business with lower costs but equal services is extremely necessary.
1.3 Lack of Flexibility
The lack of flexibility in service provision from collaborators is also one of the reasons why business revenue is affected. Market demand is always changing, and businesses need a partner who can adjust services to suit their new requirements. Consequences: An inflexible partner will make it difficult for businesses to deploy services that meet market needs in a timely manner. This can lead to lost business opportunities as customers switch to other platforms that offer more diverse and flexible services.
For example, as the number of customers increases, so does the demand for DRM (Digital Rights Management) solutions. However, many businesses are struggling to adapt and evolve their DRM systems to meet the diverse and rapidly changing needs of the market.
Another example is a small online video platform that was attracting a growing number of users. To meet the increased traffic, they deployed a CDN (Content Delivery Network) system. However, this system was designed with a fixed configuration to serve a certain number of users. When the number of users increased suddenly, such as during a large live event, the CDN system could not cope.
Consequences:
Slow video loading speed: Users have to wait a long time for the video to load completely, causing an extremely poor user experience. Jittery, interrupted video: Due to overload, the video is jerky, interrupted or even unplayable. Error 502, 503: The CDN server is overloaded, leading to 502 (Bad gateway) or 503 (Service Unavailable) errors, making it impossible for users to access the content. Loss of customers: Users will quickly switch to other platforms with better viewing experiences.
1.4 Outdated Technology
In a fast-changing industry like television and OTT, technology is always a prerequisite for businesses to maintain their position. Collaborators using old or outdated technology can cause the quality of the business’s services to decline. Consequences: When businesses cannot provide high-quality OTT experiences to customers, they will gradually lose credibility and trust from users. The ultimate consequence is lost revenue and difficulty in attracting new customers as well as retaining old customers.
2. Change to Develop: Find the Right OTT Solution
Recognizing the above weaknesses, finding a reliable OTT partner with in-depth support capabilities is extremely important. Thu Do Multimedia provides comprehensive solutions for television, music, and education production businesses with many services such as digital copyright protection, CDN, and interactive television. Below are the commitments that Thu Do Multimedia brings to thoroughly solve the above problems:
2.1 Quick Support
Good cooperation with associates
With a team of professional technicians and an instant response system, Thu Do Multimedia is committed to quickly supporting all requests from customers. Completely different from other OTT providers, Thu Do’s service always puts flexibility and speed first.
Benefits: Ensure your project progress is not delayed and you can deploy services to users on time. This also helps businesses maintain their reputation and ensure competitive advantages.
2.2 Competitive Costs
Understanding the financial difficulties that businesses face, Thu Do Multimedia offers competitive costs and a commitment to price transparency. Service packages are designed to optimize the value received from the investment. Benefits: Helps businesses save costs while still being able to improve service quality, while maintaining the ability to invest in other areas. For businesses new to the OTT market, having a collaborator with reasonable costs is a significant advantage to start with.
2.3 Leading Technology
Thu Do Multimedia always updates the latest technology, uses advanced technologies and brings stable service quality, meeting the high requirements of the market. Solutions such as HLS and DASH encoding help ensure smooth and secure video quality.
Thu Do Multimedia applies advanced DRM standards such as Google Widevine, Apple FairPlay, and Microsoft PlayReady to protect business content on digital media platforms. Integrating DRM technologies from the world’s leading vendors ensures that customers’ content is always optimally protected, regardless of the device the viewer uses. Benefits: Businesses can confidently provide excellent user experiences, helping to increase customer satisfaction and retention. High technology also helps businesses maintain a competitive advantage and easily expand services when needed.
Sigma Multi DRM
2.4 Flexibility in Service Deployment
The highlight of Thu Do Multimedia is the flexibility in deploying OTT solutions, suitable for each business’s needs and business models. Customers can choose from a variety of solutions such as digital copyright protection, CDN, and interactive television. Benefits: Having a flexible collaborator helps businesses quickly adapt to market changes and new user needs. Thu Do Multimedia is committed to always being ready to adjust and optimize services for each business, helping them maximize business opportunities.
“Are you having a headache because of finding a comprehensive solution provider for your OTT platform? Having to contact many different units to solve issues of copyright protection, interactive television, and content distribution is not only time-consuming but also causes many risks. Thu Do Multimedia will help you solve all those problems.
3. Why is Thu Do Multimedia an Ideal Strategic Partner?
In an industry with fierce competition and constant demand for innovation, finding a partner with high adaptability and comprehensive support is very important. Thu Do Multimedia not only provides OTT services but also is a strategic partner supporting businesses to develop sustainably.
Extensive Experience and Expertise
With 15+ years of experience and expertise in the industry, Thu Do Multimedia is proud to be a trusted collaborator of many large enterprises. Thu Do’s team has a deep understanding of the challenges and requirements of the television market, thereby providing solutions to optimize revenue.
Thu Do Multimedia’s strategic partners
Commitment to Long-term Cooperation
Thu Do Multimedia is committed to maintaining long-term and sustainable cooperative relationships with customers. Honesty and transparency in all transactions, along with good after-sales service, are the reasons why many businesses choose Thu Do Multimedia as a strategic partner.
Accompanying VTVcab ON from the early days, Thu Do Multimedia has played an important role in building and developing the channel’s brand. We have provided advanced technology solutions, helping VTVcab ON improve image and sound quality, and expand coverage. In addition, Thu Do Multimedia also supports VTVcab ON in building and implementing effective marketing campaigns, helping the channel reach a wider audience. The success of VTVcab ON today is a clear testament to the effective and long-term cooperation between the two parties.
Comprehensive and Secure Solutions
Thu Do provides comprehensive and highly secure OTT solutions, helping businesses protect intellectual property and prevent copyright infringement. This ensures that all business content is protected from cybersecurity risks and copyright infringement.
We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:
Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences
High security with Sigma DRM:Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.
Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.
User interaction with Sigma Interactive:helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.
Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.
Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.
What our customers say about us
Domestic TV partner VTVcab On: “With modern technology and flexibility in service deployment, Thu Do Multimedia is not only a supplier, but also our strategic partner in the digital transformation process. The security solutions and CDN platform they provide have supported us in developing a strong OTT platform, competing with international services.”
According to the representative of VTVcab ON, for OTT TV services, latency is always a headache for service providers, but with the technical solution developed by Thu Do Multimedia,
VTVcab ON users are guaranteed to have the lowest latency and increased bandwidth capacity, users can watch at higher speeds and without interruption, this is a very important factor to ensure transmission quality. Users will not experience lag, delay, screen shaking, especially with programs and events that attract a large audience such as top football matches.
All programs and content on VTVcab ON are copyrighted programs, all content is secured by domestic copyright protection solutions developed by Thu Do Multimedia. The Sigma DRM content copyright protection solution has been tested and certified by Cartesian (UK) to meet international security standards in December 2019.
Partner of Thu Do Multimedia – VTVcab On
Online education partner Moon.vn: “Thu Do Multimedia has helped us enhance the security of online learning content, ensure intellectual property rights and outstanding service quality for students. Their prompt support and extensive expertise have helped us promptly meet the requirements of innovation in digital education.”
Conclusion
Collaborating with an OTT partner is not simply finding a service provider, but also choosing a companion on the path to sustainable development. Lost revenue from ineffective cooperation is not only a short-term loss but can also have a long-term impact on the position of the business.
Thu Do Multimedia, with its commitments to speed, cost, modern technology and flexibility, is a strategic partner to help you overcome challenges, optimize revenue, and develop sustainably in the competitive OTT television industry.
The digital television industry is growing and changing rapidly. If you are interested in the growth of digital television, let’s explore 4 new development trends in the global digital television industry with Thu Do Multimedia!
The Importance of Digital Television in the Age of Technology
Digital television is playing an increasingly important role in the context of rapidly developing technology, especially in the digital era. The transition from analog television to digital television not only brings many technical benefits but also changes the way television content is produced, distributed and consumed.
High resolution, sharp images and vivid sound have enhanced the viewer experience, especially with content such as sports, movies and entertainment programs. This meets the increasing demand of consumers for quality and diversity in entertainment content.
Definition and Benefits of Digital Television
Digital Television (DTV) uses digital signals to transmit and receive images and sound, providing higher quality than analog television.
It allows for the transmission of multiple channels in the same frequency band, saving spectrum space and providing new services such as multiplexing, electronic program guides (EPGs), and additional languages.
Multi-Platform Television Trends
The development of technology has promoted the multi-platform television model, allowing content to be accessed through many different devices such as mobile phones, tablets, and smart TVs. This model not only helps viewers watch content on demand but also creates opportunities for content producers to interact with viewers more effectively.
Convenience: Viewers can watch their favorite shows anytime and anywhere.
Interaction: Platforms like Facebook and YouTube allow audiences to interact directly with content, helping to build a loyal audience.
Digital Television Trends that have been growing in recent years and will continue to “break the ice” in the near future
1. Growth of OTT Television
The over-the-top market size is estimated to reach USD 0.58 trillion in 2024 and is expected to reach USD 1.99 trillion by 2029, growing at a CAGR of 28.19% during the forecast period (2024-2029).
Over-the-top OTT Market Analysis
Over the top (OTT) is a film and television content platform that is delivered over a high-speed internet connection instead of a cable or satellite provider-based platform.
The adoption of OTT has significantly supported the video, music, podcast and audio streaming categories. The increased adoption can be attributed to its narrow genre selection, packaging flexibility, wider device availability, internet penetration and lower costs.
OTT software growing at a CAGR of 28.19% during the forecast period (2024-2029)
Mordor Intelligence report, The constant shift towards commoditization of sports and entertainment services, along with competition from OTT providers, is expected to drive the OTT industry forward. Traditionally, sports and entertainment channels have been subscribed to cable and satellite TV. However, the development of OTT platforms is disrupting this model by providing a variety of sporting events, live broadcasts, and entertainment content directly to consumers.
The growth of smart devices and the development of the internet are the main factors driving the growth of OTT platforms. The penetration of smartphones, tablets, and smart TVs has brought more avenues to access OTT. These devices connect to the internet, allowing customers to watch their favorite movies and music easily.
Moreover, the availability of high-speed internet connections along with 4G/5G broadband mobile networks provide a smooth experience for customers when accessing OTT platforms.
The combination of smart devices and high-speed internet also helps increase convenience and personalization for users. OTT platforms will recommend and analyze user data to make suggestions about different movie playlists, singers, trends, etc. for each person.
These factors have promoted the development of OTT, attracting many subscribers and boosting revenue from subscription fees and advertising. Therefore, television companies and television stations have realized the importance of OTT and launched their own streaming services or cooperated with existing OTT platforms to develop in this open industry.
Along with development, there are always problems to solve
Online video piracy is an important issue affecting the OTT market. Piracy is the theft of digital content and its illegal distribution and consumption on the internet. This problem directly affects the revenue of production enterprises and official distributors. The revenue loss is huge. It undermines the business models of OTT providers, who rely on subscription fees or advertising revenue to stay in business.
2. Real-Time Interaction Trendsin Digital Television
In digital television, real-time interactivity is becoming an important trend. Modern platforms allow audiences to directly participate in the program through activities such as voting, discussion and sharing opinions on social media channels or related applications.
Real-time interactivity is becoming an important trend
For example, reality TV shows such as “The Voice” or major sporting events often integrate online voting features, allowing viewers to participate in deciding the results or interact with the host.
The impact of this trend on the viewer experience is very positive, as it creates a sense of connection and direct participation in the content they are watching. Interactivity helps make TV content more engaging, while also providing a sense of intimacy and personalization, making the audience feel like they are part of the program, rather than just passive observers.
Specific Figures on the Increase in Viewership in Interactive Television Programs
Audience Growth
The programs “Happy Lunch” on VTV6 and “Healthy Living Every Day” on VTV2 have recorded a significant increase in the number of viewers participating in interactions, showing the appeal of these programs to the public.
Popular interactive features
Features such as Time Shift and content storage allow viewers to not miss their favorite programs, thereby increasing audience participation. For example, Viettel TV service allows users to store content for 7 days and rewind 2 hours before.
Audience participation increases
Globally, many TV channels such as BBC, CNN, and NBC have also applied the interactive TV model through mobile applications and online platforms, allowing viewers to participate in polls, votes, and discussions on hot issues.
Demand for high quality
Today’s audiences not only want to watch but also want to interact with content. This leads to producers having to invest in richer and more diverse content to meet this demand.
In short, the increase in viewers of interactive TV programs not only reflects changes in content consumption habits but also shows that audiences increasingly want to participate and influence the content they watch. The above statistics prove that interactive TV is becoming an important trend in the modern media industry.
OTT Applications Integrating with SmartTVs to Increase Interaction
In the context of increasingly developing digital TV, many OTT (Over-The-Top) applications have been integrated into SmartTVs to enhance user experience and increase high interactivity.
VTV Plus This application allows users to connect to the Internet to watch a variety of high-quality copyrighted TV content. VTV Plus supports multi-screen interaction, allowing viewers to participate in activities such as voting and sending feedback directly during programs.
FPT Play FPT Play not only provides live TV channels but also allows users to review broadcast programs. The application integrates many interactive features, including commenting and sharing content on social networks.
Netflix Although primarily a video-on-demand service, Netflix also offers interactive programs such as “Bandersnatch”, where viewers can choose the direction of the story. This creates a unique and personalized experience for the audience.
YouTube The platform allows users to watch videos and participate in livestreams with the ability to comment directly. YouTube also integrates the Super Chat feature, allowing viewers to send paid messages during live broadcasts.
The real-time interaction in digital television feature has been widely applied in domestic and foreign television platforms. However, in the future, this feature will be further upgraded, bringing a more “classy” interaction to viewers.
3. Blockchain Technology in Digital Television Copyright Protection
Along with the development of the OTT platform is the increasing problem of copyright infringement. Therefore, DRM service providers always enhance the strongest copyright protection feature for producers.
Blockchain is expected to increase to 163.83 billion USD in 2029
New discovery, Blockchain technology has emerged as an effective solution to protect content copyright in the digital television field.
According to a report by Grand View Research, the global blockchain market reached 5.92 billion USD in 2021 and is expected to increase to 163.83 billion USD in 2029. This growth reflects the potential for widespread application of blockchain technology in many fields, including television.
Mr. Han said: “If you don’t know about the Internet, you are standing outside the current situation. However, in about 10 years, if you don’t know about blockchain, we will be like people who have not used the Internet for the past 20 years”.
How Blockchain Can Prevent Digital TV Piracy
Content Authentication and Protection
Blockchain allows for the recording of information about the author, creation date, publication date, and ownership of digital television content. This helps authenticate the integrity of the content and prevent unauthorized changes after broadcasting, thereby protecting the rights of producers and authors.
Ownership Management
With blockchain, managers can easily manage intellectual property rights on a distributed database. Allowing for secure, transparent storage and limiting copyright disputes.
Creating NFTs for Exclusive Content
Blockchain technology also allows for the creation of non-fungible tokens (NFTs) to represent television works. Each NFT will ensure the uniqueness of the work, helping to protect intellectual property rights and prevent unauthorized copying. Producers can issue NFTs as “tickets” for online events or exclusive content, creating a new business model.
Blockchain technology offers many benefits in protecting digital television copyright, from content authentication to ownership management and transaction automation. With the continuous development of this technology, it promises to become an important tool in protecting intellectual property in the television industry in the future.
4. Personalizing Customer Experience on Digital Television Platforms
Artificial intelligence (AI) technology is increasingly being chosen and widely applied in digital television. Bringing many benefits, performance and breakthrough new features in the future.
Inevitable trend
According to Master Nguyen Truong Giang, Director of the Television Technical Center, the application of AI in digital television is not only feasible but also an inevitable trend. AI can be applied in all stages from content ideation to program production techniques.
Improving content quality – Automation
AI helps automate many tasks in content production, such as converting speech to text, automatically creating metadata, and analyzing big data. This not only saves time but also improves accuracy in the production process.
Analyzing user data – Audience and content AI supports the collection and analysis of user behavior data on platforms such as VTVGo and VTV.vn. This helps producers better understand audience preferences, thereby developing more appropriate and effective content.
Creating virtual MCs
Vietnam Television has applied AI to create virtual MCs, simulating the intonation, voice and expression of real editors. This helps save time and costs in program production.
Many major TV stations in the world such as in the US, India, and Korea have started using AI MCs for their programs since 2022, showing the popularity of this technology globally.
The application of AI in television is expected to continue to grow strongly in the coming years, with the ability to improve user experience and increase production efficiency.
Leading the digital television trend – Thu Do Multimedia
The above 4 future development trends of the digital television industry are trends that have been and are being strongly applied in 2024, but are still predicted to continue to grow and make further breakthroughs in the future 2025 – 2029.
Foreseeing these trends, Thu Do Multimedia has pioneered in technology and led the trend to have smart solutions to support digital content production businesses to develop strongly when applied to businesses and organizations.
Comprehensive OTT solutionfor digital television
We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:
Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences
High security with Sigma DRM:Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.
Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.
User interaction with Sigma Interactive:helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.
Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.
Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.
Details about Sigma DRM applying Blockchain in the digital television industry
According to Mr. Han – CEO of Thu Do Multimedia, by combining Sigma DRM to protect copyright and blockchain – helping to instantly record the remuneration of parties involved in creating works, it will help solve the painful problem of copyright infringement and transparency of remuneration in the online environment.
Mr.Han told about Blockchain trends in digital television
Copyright infringement in the digital environment (digital television) often occurs because these are intangible goods that are characterized by being cross-border and easy to share. Therefore, it is very easy to create a copy with unchanged content quality through peer-to-peer sharing with zero marginal cost.
“Content creators and publishers have almost no control over how their products are shared online,” said Mr. Han.
According to the CEO of Thu Do Multimedia, with the application of blockchain, each time digital content is shared, it will be recorded by the system. The use of content is done by smart contracts with a certain network fee, so the marginal cost will increase.
Blockchain technology will not only be applied to copyright protection of television but also music content, electronic publications or more broadly, all industries related to creativity.
Digital content copyright protection: Sigma DRM is designed to protect copyright for television services and digital content. This solution has been certified to meet international security standards of Cartesian and is applied to many television services in Vietnam such as VTVcab On, TV360, Gojapan, and Nexta.
Violation Detection: Sigma DRM uses AI technology to detect and warn of device tampering or security vulnerability exploitation within 1/1000 of a second, helping to protect content quickly and effectively
“Blockchain can also create new business models by allowing users to transfer or charge for copyrighted content they own after using it. This is completely possible when Thu Do Multimedia’s Sigma DRM digital content copyright protection solution is integrated with blockchain technology,” said Mr. Han.
Previously, Thu Do Multimedia has also successfully applied blockchain to Fado Go – an e-commerce platform co-founded by this company. In the case of Fado.vn, blockchain is applied to accumulate points (Loyalty Points) for customers and record the frequency of using the utilities to buy and transport goods from Fado. Customers will have complete peace of mind, because Blockchain will help prevent anyone from illegally using their reward points other than them.
Multi-dimensional – multi-platform interaction with Sigma Interactive
Sigma Interactive, part of the OTT solution ecosystem of Thu Do Multimedia, is a powerful tool that helps enhance multi-dimensional and multi-platform interaction between content producers and audiences. This solution not only enhances user experience but also expands the accessibility of digital content on different devices.
This is a new trend in digital television, we have a prominent feature compared to competitors which is a diverse interaction model. Regardless of what content producer or publisher you are, we can easily meet this feature for your business. Whether it is sports, movies, online learning, etc., Sigma Interactive can be easily integrated into the system.
Thu Do Multimedia’s experts have extensive experience in developing interactive applications, helping to ensure product quality and their popularity with end users.
Conclusion:
The digital television industry is changing dramatically thanks to four leading trends: OTT, Blockchain, interactive television, and artificial intelligence (AI). The application of these technologies not only helps businesses optimize user experience but also enhances security, personalizes content, and develops more effective advertising methods.
Thu Do Multimedia, with a comprehensive OTT solution set such as Sigma DRM and Sigma Interactive, is a reputable partner supporting businesses in the digital television industry to constantly innovate and develop. By combining these advanced solutions, businesses will be able to meet market needs and expand their reach in the future.
Recent Comments