In the fast-evolving digital landscape, video marketing has emerged as a powerhouse for businesses, providing a dynamic and engaging way to connect with audiences. As we delve into 2024, staying abreast of the latest video marketing trends is crucial for companies like Thu Do Multimedia to not only stay competitive but to lead the pack. Let’s explore the outstanding video marketing trends of the year and how Thu Do Multimedia can leverage them to elevate their OTT solution products.
Short-form Videos in Social Media Stories
Short-form videos have taken the social media world by storm, dominating platforms like Instagram and Snapchat. These bite-sized snippets are perfect for capturing audience attention and fostering brand awareness. Thu Do Multimedia can harness this trend by creating teaser videos or behind-the-scenes clips, offering a sneak peek into their OTT solution products. Learn from industry leaders who used short-form videos on Instagram Stories to generate excitement for exclusive content.
User-generated Video Content
Authenticity is paramount in today’s marketing landscape, and user-generated video content is a powerful tool for building community involvement. Thu Do Multimedia can encourage users to share their OTT experiences through video contests or testimonials, creating a genuine connection with their audience. Take inspiration from successful user-generated video campaigns, such as those that highlight binge-watching moments.
User-generated content contest for the OTT experiences
Unedited Smartphone Videos
The trend towards raw and unfiltered content is on the rise, making unedited smartphone videos a valuable asset. Thu Do Multimedia can showcase the features of their OTT solution products through genuine and spontaneous videos. Gain insights from how other OTT technology companies used unedited smartphone videos in their campaigns to demonstrate the ease of using their streaming platforms.
Vlogs
Vlogging is a personal and relatable form of content creation, perfect for establishing thought leadership. Thu Do Multimedia can initiate their own vlog series, offering insights into the latest trends in video streaming and OTT technology. Learn from the success of other OTT platforms that built loyal communities through exclusive behind-the-scenes vlog content.
Leveraging Social Media Platforms for Video Distribution
Social media platforms like Facebook and YouTube play a pivotal role in expanding the reach of video campaigns. Thu Do Multimedia can optimize their OTT video posts for maximum visibility and engagement, drawing inspiration from successful premieres on Facebook Live. Explore how these platforms can drive simultaneous viewership and subscriptions.
Collaborating with Influencers for Video Sponsorships
Influencer marketing remains a potent strategy for promoting products. Thu Do Multimedia can partner with influencers in the entertainment or technology niche to showcase their OTT solution products through sponsored videos. Discover tips for authentic influencer relationships and measuring collaboration effectiveness from successful OTT services.
The Future of Video Marketing in the OTT Era
As we look ahead, the rise of OTT platforms will continue to shape the future of video marketing. Thu Do Multimedia must prepare for this evolving landscape, adapting their strategies to stay innovative and adaptive. Embrace these trends to stand out in the competitive OTT market.
In the dynamic realm of video marketing, Thu Do Multimedia has the opportunity to thrive by embracing the discussed trends while maintaining an innovative approach. The evolving OTT era demands a strategic blend of these trends to captivate audiences and solidify a leading position in the market. Explore how Thu Do Multimedia’s OTT solution can help leverage these video marketing trends effectively and stay ahead in 2024.
The realm of entertainment has been profoundly reshaped by the advent of Over-The-Top (OTT) apps and services. These digital platforms have not just become a trend; they’ve evolved into a transformative force, offering instant access to a diverse array of content, ranging from movies and TV shows to music and live events. As we embark on a journey through the history of OTT, we’ll unravel the roots of this revolution and delve into how it has metamorphosed into a global entertainment powerhouse.
The Emergence of OTT Technology:
In the early 2000s, a pivotal moment arrived with the rapid improvement of internet speeds, giving birth to Over-The-Top (OTT) technology. This technological leap enabled individuals to directly access information via streaming media services. Netflix, initially a DVD-by-mail rental service, seized the opportunity and transitioned to online streaming.
The Emergence of OTT Technology
Netflix’s groundbreaking move into online streaming disrupted established cable and satellite TV models, introducing on-demand access to a vast collection of films and TV series. This pivotal moment opened doors for streaming giants like Hulu and Amazon Prime Video, intensifying competition and expanding the realm of OTT services.
War with Traditional TV:
As OTT platforms gained popularity, they ventured into producing original content, exemplified by Netflix’s “House of Cards.” This marked a turning point, showcasing that OTT services could not only compete but excel in producing high-quality, award-winning content. The industry witnessed a surge in original programming, attracting renowned talent to create exclusive content.
The battle of viewership between OTT vs Traditional TV
The widespread availability of OTT services disrupted traditional TV, prompting consumers to embrace the flexibility and affordability of OTT subscriptions, leading to the phenomenon known as “cord-cutting.” Traditional networks adapted by launching their own OTT platforms to stay competitive.
Global Expansion, Localization, and Mobile Revolution:
OTT services transcended national boundaries, exemplified by Netflix’s global expansion tailored to regional tastes. This globalization accelerated the development of OTT platforms, captivating a diverse global audience.
The proliferation of smartphones and fast mobile internet significantly contributed to the popularity of OTT apps. Users gained the ability to access their preferred content on the go, enhancing the accessibility and convenience of OTT services. This trend has been leveraged by mobile-focused platforms like YouTube, TikTok, and Disney+, catering to the ever-expanding mobile audience.
The evolution of OTT apps and services is a fascinating journey from technological innovation to a global entertainment revolution. OTT has not only redefined how we consume content but has become an integral part of our cultural landscape. As we look ahead, continuous technological advancements promise a dynamic future for OTT, ensuring its enduring dominance in the ever-evolving world of entertainment. Stay tuned for more insights and updates from Thudo Multimedia’s blog!
The landscape of on-demand streaming, known as Over-The-Top (OTT), has undergone a remarkable transformation since its inception. From the early days of cable television to the current era of network disruption, the journey has been both dynamic and revolutionary. As we venture into 2024, we explore the significant milestones, technological advancements, and disruptive forces that have shaped the OTT industry. Join us on this comprehensive guide as we delve into the past, present, and future of OTT, unlocking the secrets behind its growth and influence.
1. The Early Days: From Cable Television to Network Disruption
In the nascent stages, OTT emerged as a disruptive force challenging the traditional realms of cable television. Explore how the shift from scheduled programming to on-demand content set the stage for a revolution in the entertainment industry.
2. Riding the Digital Wave: Technological Advancements Fueling OTT Growth
Technological innovations have been the driving force behind the expansion of OTT. Dive into the digital wave that propelled on-demand streaming to new heights, creating an ecosystem where viewers have unparalleled control over their content consumption.
The development of the internet helps OTT develop
3. The Social Media Age: OTT Goes Web 2.0 and Mobile
With the advent of Web 2.0 and the rise of mobile technology, OTT platforms transformed into versatile, interactive hubs. Uncover how social media integration and mobile accessibility reshaped the way audiences engage with on-demand content.
4. Television Redefined: Smart TVs and Converging Experiences
The evolution of Smart TVs marked a pivotal moment in the OTT journey. Explore how these intelligent devices, coupled with converging experiences, elevated the viewer’s interaction with on-demand streaming services.
5. Netflix: The Disruptive Trailblazer of the OTT Revolution
No discussion about the OTT revolution is complete without acknowledging the disruptive influence of Netflix. Chart the course of Netflix’s ascent and its impact on the industry, setting a precedent for other streaming services.
Netflix: The Disruptive Trailblazer of the OTT Revolution
The COVID-19 Pandemic: A Turning Point for the OTT Landscape
The global pandemic accelerated the adoption of on-demand streaming. Examine how the surge in demand during lockdowns reshaped consumer behavior and fueled further growth in the OTT landscape.
6. Battleground for Dominance: Warner Bros. vs. Disney+ in the Streaming Wars
Witness the streaming wars unfold as industry giants like Warner Bros. and Disney+ compete for dominance. Analyze the strategies, content battles, and market dynamics that define this intense competition.
Looking Ahead: Innovations and Challenges in the Future of OTT
Peer into the future of OTT and anticipate the innovations and challenges that lie ahead. From emerging technologies to evolving consumer preferences, understand the factors that will shape the next phase of on-demand streaming.
In conclusion, the history of the OTT industry is a saga of innovation, disruption, and adaptation. From humble beginnings to becoming a cornerstone of modern entertainment, OTT has redefined how we consume content. As we embrace the future, the industry must navigate through challenges and continue to innovate, ensuring a dynamic and engaging experience for viewers worldwide.
Digital Rights Management (DRM) plays a crucial role in the ever-evolving landscape of digital media management. It is a technology that safeguards digital content from unauthorized access, copying, and distribution. By creating a digital barrier between the content and the user, DRM restricts usage in various ways, such as preventing editing, sharing, and screen grabbing.
In this comprehensive guide, we will delve into the world of DRM, exploring its evolution, significance in the digital media industry, current challenges faced by the industry, and future trends that will shape the landscape of content protection. We will also discuss how Thudo Multimedia, a leading DRM solution provider, is revolutionizing the field with its innovative technologies.
But why is DRM so important? In today’s digital age, content creators invest significant time, effort, and resources in producing high-quality digital media. They deserve to have control over their intellectual property and ensure fair use of their creations. DRM empowers them to protect their content from unauthorized reproduction or distribution.
Moreover, DRM plays a vital role in enabling content distributors to monetize their offerings. By implementing DRM technologies, they can create subscription-based models or pay-per-view systems that provide users with secure access to premium content.
So buckle up as we embark on this journey into the future of digital media management. Get ready to explore:
The evolution of DRM systems
The crucial role of DRM in effective content management
The challenges ahead for the industry
Emerging trends shaping the future of DRM
Predictions for DRM’s role in 2024 and beyond
Let’s uncover the secrets behind successful digital rights management and how it can shape your organization’s success.
Understanding Digital Rights Management (DRM)
Digital Rights Management (DRM) is the technology and strategies used to protect digital content from unauthorized access, reproduction, and distribution. It plays a crucial role in safeguarding the intellectual property of content creators and ensuring fair use of digital media files. The core principles of DRM revolve around controlling access to digital content and monitoring its usage.
Implementing DRM is essential for both content creators and distributors due to the following reasons:
Reasons to Implement DRM
Protection of Intellectual Property: DRM provides a layer of security that prevents unauthorized copying, sharing, or modification of digital assets. This is particularly important for individuals and organizations looking to maintain control over their creative works and proprietary information.
Fair Use and Monetization: By implementing DRM, content creators can regulate how their digital media is consumed, allowing them to monetize their work through various distribution channels while still respecting copyright laws.
Prevention of Piracy: DRM technology acts as a deterrent to piracy by limiting the unauthorized reproduction and distribution of digital content. This is especially relevant in industries such as video streaming platforms, e-book publishing, music distribution, and software development where piracy poses significant threats.
Common Use Cases of DRM
Video Streaming Platforms: Content providers use DRM to protect their premium video content from being unlawfully downloaded or redistributed.
E-book Publishing: Publishers utilize DRM to prevent unauthorized sharing or duplication of copyrighted e-books.
In summary, DRM serves as a crucial tool for protecting digital assets and ensuring that content creators can manage and monetize their work effectively while maintaining control over its usage.
The Evolution of DRM Systems
Unveiling the Future of Digital Media Management
The evolution of DRM systems showcases a fascinating journey from rudimentary protection methods to sophisticated digital rights management solutions. Understanding this transformation provides valuable insights into the current landscape of content protection and sets the stage for predicting future trends. Here’s an overview of the early days of DRM and its evolution over time:
Early Days
DRM initially focused on basic encryption and access control mechanisms to prevent unauthorized duplication and distribution of digital content. However, these early systems faced significant limitations in terms of flexibility and user experience.
Adaptation to New Threats
As digital piracy methods advanced, DRM systems evolved to incorporate more robust encryption algorithms, rights management controls, and secure authentication mechanisms. This adaptation was crucial in addressing emerging threats and maintaining the integrity of digital media assets.
User Demands
Over time, user expectations played a pivotal role in shaping the evolution of DRM systems. Consumers sought seamless access to digital content across multiple devices without compromising security. This led to the development of cross-platform DRM solutions that prioritize both convenience and protection.
Technological Advancements
The integration of advanced technologies such as machine learning, data analytics, and adaptive security protocols marked a significant shift in the capabilities of DRM systems. These innovations enabled proactive threat detection, personalized user permissions, and dynamic content watermarking.
By tracing the evolution of DRM systems, it becomes evident that continuous innovation has been driven by the need to stay ahead of piracy threats while delivering enhanced user experiences. This historical perspective sets the stage for exploring the future landscape of DRM technology in 2024 and beyond.
The Crucial Role of DRM in Effective Digital Media Management
Digital media management involves creating, distributing, and making money from digital content. In today’s world, where piracy and sharing without permission are common, it’s important to keep digital assets safe. That’s where Digital Rights Management (DRM) comes in.
How DRM technologies work with content management strategies to keep things secure and make money
DRM technologies give creators and distributors the tools they need to protect and control who can access their digital media files. With DRM, they can protect their work and stop people from copying, sharing, or changing it without permission.
One thing DRM does is encrypt files. It uses special codes to scramble the files, so they can only be read by someone who has the right key to unlock them. This means only people with permission can get to the content. Encryption also stops hackers or unauthorized people from getting at the files while they’re being sent from one place to another.
DRM also lets creators decide what people can do with their files. They can say if someone is allowed to view, print, copy, or share the content. For example, a company that makes e-books might let readers look at the book but not print or copy it so others can’t pass it around for free.
What modern DRM systems can do
Newer DRM systems have features that help with digital media management:
License Management: DRM tools can create and manage licenses that let people access protected content. These licenses can be set up to allow certain things and stop others.
Watermarking: Some DRM systems add hidden marks to media files. These marks act like fingerprints and show where unauthorized copies came from. This makes it harder for people to steal content.
Analytics and Reporting: DRM programs often come with ways to track how content is being used. Creators can see things like how many times something was watched or when it was accessed. This information helps them make choices about how to sell and share their work.
How DRM can be added to different digital platforms
To manage digital media well, DRM tools need to work smoothly with different digital platforms. This makes sure DRM can be used the same way on lots of devices, systems, and ways of sending content. Here are some common ways to add DRM to digital platforms:
API Integration: Many DRM providers have APIs that let developers add DRM right into their own apps or websites. This means content can be protected and controlled without needing a whole new system.
Content Management System (CMS) Integration: DRM can be added to popular CMS platforms like WordPress or Joomla. This makes it easier to protect media files and manage licenses in the CMS.
Streaming Platform Integration: Streaming services often need strong DRM abilities to protect videos and movies. DRM systems can work with streaming platforms such as YouTube or Netflix to make sure streaming is secure and downloads are stopped.
By using DRM tools as part of their digital media management plans, creators and distributors can keep their work safe, control who gets to see it, and find new ways to make money from it. It’s an important tool in today’s online world where protecting ideas is key.
Addressing the Challenges Ahead: The Future-proof DRM Solutions
As the digital media landscape continues to evolve, it is crucial for content creators and distributors to stay ahead of the curve when it comes to protecting their valuable assets. Thudo Multimedia, a leading provider of DRM solutions, understands the challenges faced by the industry and has developed cutting-edge technologies to address them. Here is an overview of Thudo Multimedia’s innovative DRM solution and its relevance in the future of content protection:
Thudo Multimedia’s DRM Solution
Thudo Multimedia offers a comprehensive DRM solution that combines advanced encryption techniques with flexible rights management capabilities. Their solution provides robust security measures to prevent unauthorized access, copying, and distribution of digital content. By leveraging state-of-the-art encryption algorithms and secure key management systems, Thudo Multimedia ensures that content remains protected throughout its lifecycle.
Multi-platform Compatibility
Thudo Multimedia’s DRM solution is designed to seamlessly integrate into various digital platforms, making it highly versatile for content creators and distributors. Whether it’s video streaming platforms, e-book publishing platforms, or online music stores, Thudo Multimedia’s DRM solution can be easily deployed to safeguard digital assets across different mediums.
User-friendly Experience
Thudo Multimedia understands the importance of providing a user-friendly experience without compromising on security. Their DRM solution offers intuitive interfaces and easy-to-use tools for content creators and end-users alike. With features such as dynamic watermarking, screen capture prevention, and IP-based access controls, Thudo Multimedia ensures that content remains securely protected while still delivering a seamless user experience.
Scalability and Flexibility
As the demand for digital content continues to grow, scalability becomes a crucial factor for any DRM solution. Thudo Multimedia’s offering is highly scalable, allowing businesses to adapt their content protection strategies as their needs evolve. Additionally, their DRM solution offers flexibility in terms of licensing models, enabling businesses to choose the most suitable option based on their requirements.
Continuous Innovation
Thudo Multimedia remains committed to continuous innovation in the field of DRM. They actively monitor industry trends and emerging technologies to enhance their solution and stay ahead of potential threats. By investing in research and development, Thudo Multimedia ensures that their DRM solution remains future-proof, providing content creators and distributors with the necessary tools to protect their digital assets effectively.
In conclusion, Thudo Multimedia’s cutting-edge DRM solution addresses the challenges faced by the digital media industry head-on. With its comprehensive security measures, multi-platform compatibility, user-friendly experience, scalability, and continuous innovation, Thudo Multimedia empowers content creators and distributors to protect their valuable assets in an ever-changing landscape. By choosing Thudo Multimedia’s DRM solution, businesses can future-proof their content protection strategies and ensure a secure and profitable digital media presence.
Emerging Trends Shaping the Future of DRM
Unveiling the Future of Digital Media Management
Role of Blockchain Technology in Revolutionizing Secure Content Distribution and Rights Management
Blockchain technology is poised to revolutionize secure content distribution and rights management within the digital media industry. By leveraging blockchain’s decentralized and immutable nature, DRM solutions can offer unprecedented levels of security and transparency.
Through the use of smart contracts, content creators can enforce specific usage rights and automate royalty payments, ensuring fair compensation for their work. Additionally, blockchain enables the creation of transparent and auditable records of content usage, providing valuable insights for both rights holders and distributors.
Utilization of Artificial Intelligence for Advanced Piracy Detection and Prevention Measures
The integration of artificial intelligence (AI) into DRM systems is enabling advanced piracy detection and prevention measures. AI-powered algorithms can analyze vast amounts of data to identify patterns indicative of unauthorized distribution or usage of protected content.
Furthermore, AI-driven predictive analytics can anticipate potential threats and adapt DRM strategies in real-time to mitigate risks. By harnessing the power of AI, DRM solutions are becoming more proactive in safeguarding digital assets against evolving piracy tactics.
Benefits and Challenges of Cloud-Based DRM Solutions in a Connected Digital Ecosystem
Cloud-based DRM solutions are playing an increasingly vital role in securing digital content within today’s connected digital ecosystem. These solutions offer scalability, flexibility, and accessibility, allowing seamless integration across various platforms and devices.
Moreover, cloud-based DRM facilitates efficient content delivery while ensuring robust security measures. However, challenges such as data privacy concerns, cross-border regulatory compliance, and potential vulnerabilities in cloud infrastructure must be carefully addressed to maximize the benefits of cloud-based DRM solutions.
By embracing these emerging trends, the future of DRM is set to undergo profound transformations, empowering content creators and distributors with enhanced security capabilities while adapting to the dynamic landscape of digital media consumption.
Looking Ahead: The Future Landscape of DRM Technology
Unveiling the Future of Digital Media Management
Predictions for the role of DRM in 2024 and beyond, considering evolving business models and consumer behaviors. Anticipated impact of technological advancements on both content creators and users.
As we look ahead to the future landscape of DRM technology, it’s essential to consider the evolving role of digital rights management in 2024 and beyond. With the rapid growth of digital content consumption and the emergence of new technologies, several key predictions can be made about the direction of DRM and its impact on content creators and users.
Evolving Business Models
The role of DRM is expected to become even more crucial as businesses adapt to new revenue models and distribution channels. With the rise of subscription-based services, pay-per-view models, and microtransactions, content creators will rely on robust DRM solutions to protect their assets and ensure fair compensation for their work. As a result, DRM technologies will need to evolve to accommodate these diverse monetization strategies while maintaining a seamless user experience.
Consumer Behaviors
The future of DRM will be shaped by shifting consumer behaviors and expectations. As users demand greater flexibility in accessing digital content across multiple devices and platforms, DRM solutions will need to strike a balance between security and convenience. The prevalence of on-the-go consumption, personalized recommendations, and social sharing will drive the need for adaptive DRM measures that safeguard content without hindering accessibility.
Technological Advancements
Technological advancements in areas such as artificial intelligence, machine learning, and data analytics are poised to transform the capabilities of DRM systems. These innovations will enable more sophisticated piracy detection methods, personalized content protection mechanisms, and real-time threat response. Additionally, advancements in encryption standards and secure hardware technologies will bolster the overall resilience of DRM solutions against emerging threats.
Impact on Content Creators and Users
The future landscape of DRM technology holds significant implications for both content creators and users. While creators stand to benefit from enhanced control over their intellectual property and diversified monetization opportunities, users can expect a more personalized yet secure digital media experience. However, striking a balance between stringent protection measures and user freedom will be paramount as DRM continues to evolve.
In summary, the future of DRM technology in 2024 is poised to be shaped by:
Evolving Business Models
Consumer Behaviors
Technological Advancements
As digital media management continues to adapt to these shifts, DRM solutions will play a pivotal role in ensuring the integrity and accessibility of digital content.
Conclusion
Final Thoughts on the Dynamic Nature of DRM
As we have explored in this guide, digital rights management (DRM) plays a crucial role in protecting and managing digital media in today’s rapidly evolving landscape. The continued growth of digital content consumption and the increasing threat of piracy necessitate innovative solutions that can safeguard intellectual property and ensure fair use.
DRM has come a long way since its early days, evolving to combat new piracy threats and meet the demands of content creators and distributors. Today, modern DRM systems offer a wide range of features and functionalities that work hand in hand with content management strategies to provide comprehensive security and monetization opportunities.
Looking towards the future, DRM will continue to adapt to changing business models and consumer behaviors. Technological advancements such as blockchain and artificial intelligence will revolutionize secure content distribution and piracy prevention measures. Cloud-based DRM solutions will also play an important role in a connected digital ecosystem.
Empowering Readers with Thudo Multimedia’s Advanced DRM Solution
To stay ahead in this ever-changing landscape of digital media management, it is essential to embrace continuous innovation. Thudo Multimedia, a leading DRM solution provider, offers cutting-edge technologies that address the challenges faced by content creators and distributors.
Sign up for a free demo of Thudo Multimedia’s advanced DRM solution today.
Experience firsthand how their innovative technologies can empower you to protect your digital assets, monetize your content effectively, and navigate the future landscape of digital media management.
With the evolution of technology and changing consumer behaviors, the role of DRM will continue to be indispensable in ensuring the security and fair use of digital media files. By implementing robust DRM systems and staying informed about emerging trends, we can shape the future of content protection and create a sustainable environment for both content creators and users.
Stay ahead, embrace innovation, and unlock the full potential of your digital assets with Thudo Multimedia’s advanced DRM solution.
Sign up now for a free demo and be part of the future of digital media management.
The Vietnamese film industry is currently facing challenges of unauthorized copying, editing, reviewing, and livestreaming on the internet, causing frustration among filmmakers. This issue took center stage at the “Copyright Protection in the Development of the Film Industry” workshop held on November 22 in Da Lat.
Overview of the ‘Copyright Protection in the Development of the Film Industry’ Workshop – Photo: DAU DUNG
The workshop, directed by the Ministry of Culture, Sports and Tourism and organized in collaboration with the Department of Copyright, coordinated with the Department of Culture, Sports and Tourism of Lam Dong Province.
The event is part of the 23rd Vietnam Film Festival, taking place from November 21 to November 25.
Innocent Livestreaming Lawyer Quach Van Minh, the Secretary-General of the Vietnam Association for the Protection of Film and Television Copyrights (VAFC), shared insights into the emerging trend of film reviews being shared as short videos on YouTube, Facebook, or TikTok.
While reviews may seem harmless, the underlying motive is often to generate views and earn illicit profits, causing harm to the interests of film production units.
Director and producer Vo Thanh Hoa cited examples of recent films like “Lat Mat 6: Tam Ve Dinh Menh,” “Con Nhot Mot Chong,” and “Sieu Lua Gap Sieu Lai,” which have been dissected into multiple short clips and shared on social media to bypass content review algorithms.
Director Luong Dinh Dung revealed that two of his films, “578: Phat Dan Cua Ke Dien” and “Xam Do,” are being circulated blatantly on the internet. He urged audiences to consider cinema as a business product, created with both financial investment and intellectual effort from filmmakers. He raised a crucial question: “When the works of film production units are violated, who will protect them, and is there an emergency hotline for urgent help?”
Pham Thi Kim Oanh, Deputy Director of the Copyright Office (Ministry of Culture, Sports and Tourism), highlighted instances where films approved by the Film Department had not been released outside of theaters but were leaked online by someone.
The movie ‘Con Nhot mot chong’ has been cut into several small clips and broadcasted on social networks, bypassing content screening algorithms – Photo: DPCC
She cited the example of the film “Co Ba Sai Gon,” produced by Ngo Thanh Van, which was livestreamed shortly after its theatrical release. Additionally, many TV series currently airing have been recorded and widely disseminated on the internet.
Legal Challenges Doan Van Viet, Deputy Minister of Culture, Sports and Tourism, referred to survey data from the World Intellectual Property Organization (WIPO), showing that copyright-dependent industries, including the film industry, significantly contribute to the economic development of both developed and developing countries.
He cited examples such as the United States (contributing 12% to GDP), South Korea (9.89% GDP), China (7.35% GDP), Malaysia (5.7% GDP), and Thailand (4.48% GDP).
“Bolstering copyright protection plays a vital role in supporting and promoting the development of copyright-dependent industries, contributing to the rapid development of the economy, culture, and society,” the deputy minister stated.
However, with technological advancements, copyright infringement has become more sophisticated, posing numerous legal challenges, according to Pham Thi Kim Oanh.
Addressing the legal challenges, Nguyen Han, Director of Thudom Multimedia, noted that post-release protective measures are often insufficient. He likened the current situation to “releasing chickens and not being able to catch them again.” This happens when the relevant authorities lack the tools and procedures to protect rights in new conditions and contexts.
Lawyer Quach Van Minh added that although Vietnam has a relatively comprehensive legal system, including Intellectual Property Law, guiding decrees, Film Law, and administrative penalties, the fines are low and not proportional to the extent of violations and the damages suffered by film production units. Director Vo Thanh Hoa further emphasized the complexity and time-consuming nature of current procedures for handling violations.
Saving Vietnamese Cinema Experts and filmmakers proposed mechanisms, support policies, and legal improvements to enhance copyright protection and raise awareness about copyrights for the development of the film industry.
Pham Thi Kim Oanh suggested a stronger application of information technology in copyright management and enforcement. She emphasized the need for coordination with relevant foreign agencies to combat and handle copyright infringements on the internet.
A representative from Thudom Multimedia recommended encryption to protect and manage films before distribution and release. The addition of copyright marks for tracking, along with strict international distribution procedures, was also proposed. Several existing technological solutions were mentioned as capable of supporting and solving this problem.
In addition to rigorous enforcement, Lawyer Quach Van Minh suggested “blocking the ad revenue source of pirate websites.” This approach has been successful in countries like South Korea, Australia, and the UK. Representatives from the Phan Law Vietnam law firm emphasized that civil lawsuits against violators should be encouraged to prevent and warn other offenders.
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