Explore Sigma DAI – the cloud-based dynamic ad insertion (DAI) solution designed for TV, live events, and VOD, enabling seamless ad integration, audience management, and ad performance tracking. Learn more with Thủ Đô Multimedia!
1. Introduction to Sigma DAI
Sigma DAI is a cutting-edge solution in the field of dynamic ad insertion (DAI), leveraging cloud-based technology (SSAI) to optimize and increase ad revenue for TV broadcasters, live event organizers, and video-on-demand (VOD) platforms. With the capability to handle large numbers of simultaneous viewers, Sigma DAI empowers businesses to replace one-to-one ads for live streams and VOD content, maximizing ad effectiveness without disrupting the viewer experience.
This solution supports flexible deployment models, including multi-cluster and geo-cluster configurations, and is fully integrated with the Sigma Stream Platform, providing a comprehensive solution for ad management and performance tracking. Cloud-based ad insertion helps video platforms monetize their content while ensuring a smooth, uninterrupted viewing experience.
If your business is seeking a smart, powerful ad solution for TV, live events, or VOD, Sigma DAI is the must-have tool to optimize your advertising strategy.
Sigma DAI isn’t just a simple ad insertion tool; it’s a powerful platform designed to enhance advertising strategies for TV, live events, and VOD. Here are the standout features that make Sigma DAI the ideal solution for large businesses and video platforms:
2.1. Flexible Ad Insertion for Live and VOD
Our DAI enables seamless one-to-one ad replacement for live streams and VOD content. This means that ads can be inserted at any point during video playback without interrupting the viewer’s experience. The automatic ad insertion process maximizes ad revenue while preserving the fluidity of the video stream.
Sigma Dynamic Ad Insertion
2.2. Large-Scale Viewer Handling
One of the key advantages of our DAI is its ability to handle millions of simultaneous viewers without compromising on quality or stream speed. Powered by robust cloud technology, Sigma DAI ensures stability and high performance, even during peak viewership in live events or high-traffic VOD channels.
Sigma DAI offers various deployment models, including multi-cluster, geo-cluster, and cloud-based configurations, to meet the specific needs of different businesses and video platforms. These models optimize performance and scale the system as needed, offering flexibility in deployment across regions and platforms, enabling businesses to easily expand or adjust their ad strategies without disruptions.
2.4. Comprehensive Ads Tracking
Sigma DAI provides detailed, accurate ad tracking from server to client, allowing businesses to monitor the entire ad journey—from the moment a viewer watches an ad to the point of interaction. This in-depth data helps evaluate campaign effectiveness, optimize ad spend, and adjust strategies to achieve optimal results.
2.5. Support for Common Formats (HLS & MPEG-DASH)
With support for HLS (HTTP Live Streaming) and MPEG-DASH (Dynamic Adaptive Streaming over HTTP), Sigma DAI ensures seamless ad insertion for both live channels (Linear Channel) and VOD content, without compatibility issues. These formats allow Sigma DAI to function smoothly across all video platforms, from desktop to mobile devices, ensuring continuous, effective ad delivery.
3. Flexibility in Integration and Deployment
One of Sigma DAI’s strongest points is its flexibility in integration and deployment, allowing businesses to easily adopt this solution into their existing systems without encountering barriers.
3.1. Seamless Integration with Sigma Stream Platform
Sigma DAI is not just a standalone solution—it integrates seamlessly with the Sigma Stream Platform, a powerful and comprehensive platform for ad management. This integration allows businesses to leverage Sigma Stream’s full suite of tools and features to manage ads, analyze data, and optimize the user experience. This integration streamlines operations, saving time and costs while providing a unified, efficient advertising ecosystem.
3.2. High Compatibility and No Disruption
It is designed to be highly compatible with existing systems and platforms, from traditional TV broadcasts to modern video platforms. Its integration requires no significant technical changes, allowing businesses to deploy the solution without disrupting their current operations. This is particularly important for companies with complex existing infrastructure that want to avoid the risks of technology changes.
3.3. Scalable and Customizable
Sigma DAI offers high scalability and customization, enabling businesses of all sizes to adjust and scale their operations as needed. Whether you are a growing business or a large corporation with millions of viewers, Sigma DAI can easily expand to meet your needs without compromising performance or incurring high costs.
3.4. API Automation and Easy Integration
With robust API integration capabilities, Sigma DAI allows businesses to automate the ad insertion process and data management without manual intervention. Developers and technicians can easily set up API connections between their systems and Sigma DAI, optimizing advertising strategies without disrupting existing workflows.
4. Benefits for B2B Clients
Our DAI provides a wide range of benefits for B2B clients, especially those in TV, live events, and VOD. Here are the key advantages this solution brings to businesses:
4.1. Boosting Ad Revenue
Sigma DAI helps businesses maximize ad revenue by automating the ad insertion process for live streams and VOD. By ensuring ads reach the right audience at the right time, businesses can significantly increase their revenue potential with intelligent ad strategies. Companies can easily replace one-to-one ads and enhance the value of every view.
4.2. Cost Savings and Operational Efficiency
With its flexible cloud-based solution, Sigma DAI helps businesses reduce infrastructure and management costs. The cloud platform eliminates the need for expensive hardware systems, streamlining operations and allowing businesses to focus on their core growth strategies.
4.3. Enhancing User Experience
One of the core benefits of Sigma DAI is maintaining a continuous, uninterrupted viewer experience. By enabling smooth ad integration without disrupting video playback, Sigma DAI ensures that businesses can monetize their content effectively while maintaining the quality of their offerings. This is particularly vital during live events, where smooth video streaming is key to the success of advertising campaigns.
5. Real-World Applications
Sigma DAI is versatile and can be applied across a range of industries, from live TV broadcasting to VOD platforms, providing smart, optimized advertising solutions for every client.
5.1. TV and Live Events
For broadcasters and live event organizers, Sigma DAI is the perfect solution for dynamic ad insertion. During live events, it’s critical to insert ads in real time without disrupting the viewer’s experience. Sigma DAI enables broadcasters and event organizers to maintain a professional level of ad integration throughout their broadcasts.
5.2. VOD (Video on Demand)
As VOD platforms continue to grow, they offer significant advertising potential. Sigma DAI allows these platforms to insert interactive ads smoothly into on-demand videos, boosting ad revenue without compromising viewer experience. VOD services can optimize their advertising strategies by serving the right ads to the right audience, increasing reach and campaign effectiveness.
Conclusion
Sigma DAI is the ideal solution for dynamic ad insertion on large video platforms, from live TV broadcasts to VOD services. With its ability to insert ads flexibly, handle large-scale viewership, and optimize ad revenue, Sigma DAI provides significant value for businesses in TV and video. This solution not only helps platforms monetize their content but also ensures a seamless, high-quality viewing experience for users.
If your business is looking to learn more about how Sigma DAI can help you grow ad revenue and streamline ad operations, don’t hesitate to contact Thu Do Multimedia today for a detailed consultation.
We are excited to partner with you on your journey to maximizing ad revenue and boosting business growth!
Book a meeting now to meet with our experts and discover how Sigma DAI can optimize your advertising strategy.
Thu Do Multimedia is honored to participate in the Korea-Vietnam Content Forum 2024, an event proudly supported by the Korea Creative Content Agency (KOCCA). Let check it down with Thu Do Multimedia!
About the event Thu Do Multimedia Joined Korea – Vietnam Content Forum 2024
This forum brought together leading companies from Vietnam and South Korea across television, OTT, and content creation sectors to exchange insights on trends, industry challenges, and collaborative strategies for sustainable growth between the two nations, together with a series of big names in the creative and content production industry from the two countries, where breakthrough technology solutions are presented to protect and develop intellectual property.
Representative from Thu Do MultimediaLogo Thu Do Multimedia
By attending this forum, Thu Do Multimedia gained valuable perspectives on emerging industry trends and explored meaningful partnership and investment opportunities with prominent industry players. At the event, Thu Do Multimedia had the opportunity to meet and consult on security solutions for major partners from Korea such as Korea Content Wavve Corp (Wavve), ENA, and many other famous film producers and studios. Film security solutions – Protecting intelligence, promoting creativity. Korea is one of the most vibrant content creation markets in the world, with iconic film and television programs. However, the challenges of copyright infringement and content leakage have significantly affected the industry.
Understanding this urgent need, Thu Do Multimedia has introduced Sigma Multi-DRM – a leading content security solution, which effectively prevents unauthorized copying and leakage of movies and programs before release. With powerful DRM technology, Sigma Multi-DRM provides:
Comprehensive content encryption: Protects data from storage to streaming.
Multi-platform compatibility: Ensures smooth viewing experience on all devices.
Rapid violation detection: Monitors and prevents illegal sharing.
Cooperation to promote the Vietnamese-Korean content industry
At Thu Do Multimedia’s booth, representatives of Wavve and ENA were particularly impressed with the ability to apply advanced security technology to the content production and distribution process. This not only helps protect works but also opens up opportunities for revenue growth for producers through safe and optimal distribution.
Mission to accompany the creative industry
With the goal of promoting the sustainable development of the Vietnamese and Korean content industry, Thu Do Multimedia not only provides advanced technology solutions but also commits to closely cooperating with partners to build a safe and effective creative environment. Korea-Vietnam Content Forum 2024 is a testament to the deep and meaningful cooperation between the two countries. In the future, Thu Do Multimedia will continue to affirm its role as a technological bridge, accompanying businesses on the journey to protect and develop digital content.
About Thu Do Multimedia
Thu Do Multimedia is a leading company in Vietnam in the field of providing OTT solutions, digital content security and media distribution. With many years of experience and a rich product portfolio such as Sigma OTT, Sigma Multi-DRM, Sigma SSAI, Thu Do Multimedia is committed to bringing outstanding value to domestic and international customers.
For further information about Sigma DRM, please contact us by leaving your information below or BOOK A MEETING with our consultant. Hoping to work with you in the future!
Think back to the last time you were completely engrossed in an OTT movie or series. Chances are, stunning visuals played a major role in captivating you, transporting you to another world, and leaving a lasting impression. But behind that seamless experience lies a hidden battle: balancing breathtaking visuals with robust security and smooth performance.
Here’s the truth: in the fiercely competitive OTT landscape, high-quality visuals aren’t enough. Piracy, unauthorized distribution, and performance issues threaten content creators, platforms, and ultimately, the viewer experience. This is where Sigma DRM, Thudo Multimedia’s innovative solution, enters the scene, acting as your guardian of visual security.
Why are visuals so crucial for OTT success?
The best OTT Platforms
Immersion & Engagement: Breathtaking visuals create a deeper emotional connection, keeping viewers glued to their screens.
Brand Image: High-quality content screams professionalism and reinforces brand recognition, setting you apart from the competition.
The Balancing Act: Quality vs. Security & Performance
The Balancing Act: Quality vs. Security & Performance
Transformed content consumption, offering 4K and HDR visuals for an enhanced viewing experience. However, these high-quality formats come with key challenges:
Security Risks: The large file sizes of 4K and HDR content make them vulnerable to piracy, threatening intellectual property and revenue streams. Employ advanced security measures like encryption, DRM, and watermarking to protect their content from unauthorized distribution.
Performance Issues: Streaming high-definition content can lead to slow loading times and buffering, which disrupt the viewer experience. This can frustrate users, causing them to abandon streams. To mitigate this, need to optimize content delivery with CDNs and adaptive bitrate streaming, ensuring smooth playback across different devices and network conditions.
In balancing quality, security, and performance, address these challenges to deliver a seamless and protected viewing experience.
Introducing Sigma DRM: Your OTT Security Superhero
Imagine a world where you can deliver stunning visuals without worrying about piracy or performance issues. Sigma DRM makes that dream a reality with its comprehensive features:
Fort Knox-Level Security: Encrypted content delivery ensures authorized access only, preventing unauthorized distribution and piracy.
Granular Control: Set permissions for viewing, downloading, and sharing content based on user roles and subscription tiers.
Seamless Integration: Integrates seamlessly with existing platforms and workflows for a smooth user experience.
Content Creators: With advanced security measures like encryption and DRM, content creators can focus on producing high-quality work without the worry of piracy, knowing their intellectual property and revenue are protected.
OTT Platforms: By securing premium content, reduce piracy risks, attract more premium subscribers, and gain a competitive edge. Offering secure, high-quality streaming helps build customer loyalty and boosts profitability.
Viewers: Viewers enjoy seamless, high-definition content with peace of mind, knowing their data is protected and that creators are fairly compensated. This secure experience fosters loyalty and satisfaction with the platform.
Beyond Security: Optimizing Your OTT Experience
Sigma DRM goes beyond just security:
Reduced Content Costs: Secure content translates to reduced piracy and revenue loss, optimizing your content investment.
Improved Viewer Satisfaction: Seamless viewing experiences and a sense of security boost viewer loyalty and satisfaction.
Competitive Advantage: Stand out in the crowded OTT market with secure, high-quality content offerings.
The Future of Secure Visual Storytelling
Sigma DRM stands at the forefront of this evolution
With the rapid advancements in technology such as HDR, 8K resolution, and immersive viewing experiences, the landscape of visual storytelling is evolving at an unprecedented pace. However, as these technologies take center stage, the importance of secure content delivery becomes even more critical.
Sigma DRM stands at the forefront of this evolution, continuously innovating to meet the challenges of tomorrow. Our cutting-edge digital rights management solution is designed to safeguard your valuable visual content, ensuring it remains protected and accessible for the future.
Whether it’s ensuring the integrity of high-definition imagery or securing immersive multimedia experiences, Sigma DRM offers comprehensive protection against piracy and unauthorized distribution. By staying ahead of the curve, we empower content creators and distributors to deliver captivating visual narratives with confidence, knowing that their content is secure in an ever-changing digital landscape.
Don’t let security and performance issues sabotage your OTT success. Unlock the full potential of high-quality visuals with Sigma DRM. Contact us today and experience the difference yourself!
Movie recap is becoming a popular entertainment trend, helping viewers save time but causing producers headaches about lost revenue and copyright infringement. Is recap an opportunity or a threat to the film industry? Discover the impacts and powerful solutions of Thu Do Multimedia to protect creative assets and revenue from films.
Movie reviews only reveal part of the content with many leads and suggestions to introduce and encourage the public to go to the cinema to fully enjoy the work. Reviews carry a personal mark because it is the perspective and subjective feelings of each reviewer.
Meanwhile, movie recaps simply summarize the main content of the movie while ignoring other factors. It is worth mentioning that movie recaps are illegal activities, infringing on the rights of the producer. Because unlike reviews, recap clips reveal all the content with important details that make the audience no longer interested in watching the entire original.
From 120-minute movies to long-running TV series, from Hollywood blockbusters to Bollywood movies,.. All are summarized briefly in clips about 5-10 minutes long.
How to make movie recap content
The worrying reality is that many recap clips are currently disguised as movie reviews, flooding platforms such as YouTube, TikTok, Facebook. Channels such as FC Review, Matcha Review, Phim Ngôn Tình TV, Vua Phim Review, Queen Movies… produce a series of videos that are “false advertising”. It is worth mentioning that this confusion not only misleads movie lovers but also unintentionally turns them into “accomplices” in promoting copyright infringement.
When browsing through some of these movie recap channels, the quality of the content often disappoints viewers. Instead of engaging voices and in-depth analysis like in professional review videos, recap clips only use the monotonous computer voice of “sister Google”. The visuals are sloppily cut and pasted, incoherent, and even boringly repetitive. Not to mention, to increase views, many channels do not hesitate to use cheap headlines, misspell the movie name or blatantly distort the content, completely distorting the meaning of the original work.
Disguised as a review plus poor quality, surprisingly this type of recap clip attracts a lot of views. Recap clips of foreign blockbuster movies such as “The Little Mermaid”, “Lord of the Rings”, “Ant-Man”, “Spider-Man”, “Painted Skin” … often reach the million-view mark.
Emotions of filmmakers
For producers, the trend of disguised movie reviews is no different from pirated or secretly filmed movies, and is even more dangerous because of the cover of movie reviews. Ms. Ngo Thi Bich Hien, Deputy General Director of BHD Film Studio, was indignant that this is a form of copyright infringement, causing serious loss of revenue for filmmakers. With the rapid development of technology, today’s movies are not only shown in theaters but also on copyrighted and paid online movie platforms such as Film Plus, Danet, Netflix, K+, etc.
Discussing this issue, Associate Professor Dr. Hoang Cam Giang, Head of the Department of Art Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi said: “The act of reviewing movies in disguise (recap movies) is seriously infringing on the copyright of the original ideas and content of the movie. In the era of “fast consumption”, the public likes short videos, quick entertainment. Where there is demand, there is supply, so there are people who do disguised movie reviews, summarizing the content of the movie in a few minutes.”
Why Movie Recaps Are “Exploding”
The trend of recaping movies is not a coincidence, it has become a popular phenomenon on social networks and video platforms. Here are the main reasons why this form of entertainment is spreading more and more strongly:
– Viewers save time
Young people think that watching movie recaps saves time
In modern life, time is a precious commodity. Many people do not have the patience or time to watch a full hour-long movie. Movie recaps, which last from a few minutes to under 10 minutes, give viewers a quick overview of the movie without having to follow every detail. This is especially suitable for people who want to quickly update on the highlights of the movie without committing too much time.
– Social media platforms and YouTube drive virality
Social media algorithms favor short-form content
Platforms like YouTube, Facebook, TikTok, and Instagram have become fertile ground for recap content to thrive. The algorithms of these platforms prioritize short, highly interactive content that appeals to a wide range of audiences. An engaging recap video not only attracts millions of views but is also easily shared, creating a strong viral effect.
– Meet the needs of young people to watch “fast content”
Young people today tend to prefer short, concise content, suitable for a fast-paced and multi-tasking lifestyle. Movie recaps are an ideal choice, helping them grasp the main content of the movie without spending too much time or effort. Moreover, with vivid, humorous summary content or a new perspective, movie recaps not only provide information but also become an independent form of entertainment.
Young actor Chinh Do shared that most of the audience of movie summary clips are students, especially in remote provinces or rural areas, where conditions to go to the cinema are limited. Many people choose to watch recaps because of convenience or because they are lazy to go to the cinema, especially for those in the city. Just spending an hour, they have grasped the content of many famous movies and can easily “chat” like a true movie lover.
The above factors have created a special attraction for the movie recap trend, turning it into a highly influential digital cultural phenomenon in today’s technological age.
2. Negative impacts of film recaps on the film industry
Movie recap problem becomes stronger, spreading across multiple channels
Movie recaps, although meeting the audience’s need for quick entertainment, have brought many negative consequences to the film industry. Here are three prominent impacts:
Reduced box office revenue
Movie recaps have unintentionally become an alternative, causing many people to no longer be interested in going to the cinema or subscribing to watch movies on mainstream platforms. In particular, with movies whose plots depend on surprise elements or plot twists, viewers often feel that it is not necessary to follow the entire work when they already know the content through recaps. This directly affects revenue, reducing the appeal of movies right from the release stage.
Copyright infringement
Most recap videos use original clips without the consent or permission of the producer. This leads to increasingly serious copyright infringement. Furthermore, the content of “plagiarism” is widely posted on platforms such as YouTube, TikTok, and Facebook, causing financial damage and diminishing the brand value of filmmakers.
Reducing the artistic value of the film
A film is an elaborate combination of content, acting, sound and image, aiming to bring a complete emotional experience to the audience. However, film recap videos often cut and summarize the content in a few minutes, causing viewers to ignore the artistic depth, acting value and message of the film. This not only distorts the image of the work but also loses the creative efforts of the production team.
Film recap clips only satisfy the audience’s temporary curiosity and do not meet the need to enjoy cinema. Director Vu Ngoc Phuong said: Watching a complete movie is a journey to enjoy the beauty in every image, sound, acting, camera angle, etc. that the director and the crew tried to create.
A few minutes of watching a movie summary is no different than holding a book and only reading the table of contents.
Destroying creative passion
Revealing important details in a film not only reduces its appeal but also makes filmmakers lose confidence and motivation to invest in new projects. Many producers worry that they will not be able to recover their investment if the audience already knows the content through movie recap.
These impacts not only cause economic damage but also weaken the sustainable development of the film industry. Requiring filmmakers and the community to have timely solutions to protect creative values.
3. Solution to protect author’s assets from film Recap
Sigma Multi DRM technology solution
Sigma-Multi-DRM
Introducing Sigma Multi DRM: Sigma Multi DRM is an advanced digital content protection solution (Digital Rights Management – DRM), developed to prevent copyright infringement of movies and other digital content products. This solution helps protect the intellectual property of film producers and organizations providing digital content distribution services.
How Sigma Multi DRM Helps Movie Producers
Anti-piracy and Anti-distribution
Sigma Multi DRM uses powerful encryption technology to protect movie content, helping to prevent unauthorized copying or distribution of content.
Movie data will be encrypted and can only be decrypted on legitimate devices or applications, helping to protect against copyright infringement.
Easy integration with distribution platforms
The solution is capable of easily integrating with popular distribution platforms such as Netflix, YouTube, Amazon Prime, etc., helping to protect content even when released on streaming services.
Producers do not need to worry about their content being illegally distributed or copied on these platforms.
Smart copyright management
Sigma Multi DRM provides an effective copyright monitoring and detection system, helping producers detect infringements immediately.
It will be very difficult for hackers to secretly film or steal the business’s Sigma DRM-protected video. Eliminate the case where they cut from the main video to smaller videos to recap on social networks.
Images in the movie encoded with Sigma DRM cannot be captured or recorded to replace the character’s “voice”. That helps businesses and organizations protect and manage the vivid images of the movie.
The system monitors and reports copyright infringement actions, thereby helping producers take timely and quick measures.
Sigma Multi DRM is certified by Cartesian – one of the world’s leading technology solution certification places. Thu Do Multimedia is 1 of 6 Asian businesses to be granted Cartesian certification for the Sigma Multi DRM solution. This is a great pride for us. That proves that our solution is reputable, quality and can help businesses, film production and distribution organizations to strongly protect copyright and manage control rights effectively.
Cartesian Security Audit – Thu Do Multimedia
Conclusion
Cinema is a luxury industry, requiring a complex and expensive production process, demonstrating the creative efforts of an entire team. Therefore, the value and image of the film need to be respected and kept intact, preventing distortion and subversion such as movie recap. To do that, the Sigma Multi DRM solution of Thu Do Multimedia is the top choice to “end this problem”. Contact us now for the fastest support and answers to all questions.
If businesses and television organizations are looking for a solution that ensures a stable, high-quality Video streaming experience for the audience. Sigma Media Server from Thu Do Multimedia is the choice not to be missed. This is the optimal solution to enhance the power of content transmission, bringing a smoother and more vivid broadcasting experience than ever. Let’s explore the details in this article!
Overview of Video Streaming
What is video streaming?
Video streaming is a technology that allows users to watch online videos without having to download the entire content first. Instead, the video data is continuously transmitted from the server to the user’s device over the Internet. This technology has become an important part of modern digital content consumption.
When a user starts watching a video, the data is downloaded in small pieces (called packets) and played immediately. This reduces waiting time and viewer experience.
Types of Video Streaming
On-demand Streaming: Users can choose content to watch at any time, such as Netflix or YouTube.
Live Streaming: Content that is broadcast live, such as sporting events or TV shows.
Game Streaming: Players can participate in online games without having to download the entire game data.
To stream video, you need:
Internet connection: Minimum speed of about 2 Mbps for SD quality video and 5 to 9 Mbps for HD or 4K13.
Streaming device: Computer, smartphone or streaming device like Chromecast.
Streaming protocol: Use protocols like RTMP, HLS or MPEG-DASH to ensure data is transmitted efficiently and continuously.
Video Streaming: Great Opportunities and Not Small Challenges
Fierce Competition Between Video Streaming Broadcasters
Entertainment has always been a prominent and strongly developing industry in all countries, whether it is officially producing movies or buying copyrights. Entertainment videos are always products that are widely accepted by users. In the digital age, video streaming is being utilized, improved and developed more strongly than ever.
The online video platform market is predicted to grow at a CAGR of 13.23%, from 848.78 million USD to 1,804.16 million USD in the next 5 years, showing the increasing demand for this service.
E-commerce livestream:
The trend of livestreaming is becoming an important tool in marketing and sales, allowing consumers to shop directly during broadcasts. This not only creates a seamless shopping experience but also enhances the interaction between sellers and customers.
The popularity of smartphones:
The increasing use of smartphones has promoted the ability to watch live videos anytime, anywhere. This makes streaming more convenient and accessible to a wider audience.
The need for rich content:
Modern consumers tend to prioritize watching videos over reading text content. According to statistics, 4/5 users prefer watching videos over other forms of content. This shows that video streaming is not only a trend but also an essential part of the way content is consumed today.
Facing challenges in Video Streaming technology
In the entertainment industry, providing a smooth and enjoyable experience to users is a big goal but comes with many small challenges. With the increase in the demand for watching videos, streaming platforms face the challenge of improving the quality of their products and services.
In the journey to bring optimal and superior experiences to customers, businesses encounter many difficulties and concerns:
Loading speed and latency in content transmission
One of the biggest challenges in video streaming is ensuring fast loading speed and low latency, especially when users are in different geographical locations. High latency and slow loading speed can lead to stuttering, lag, or long loading times, making viewers easily skip or disconnect.
Watching the same football match, but the neighbor’s house “cheers at the unexpected tweed shot into the net” while your house is waiting anxiously without understanding what happened. Those are two different experiences of latency, one side is low latency and the other side is high latency. Don’t let customers always be “behind” when enjoying their favorite programs. This way, broadcasters are likely to lose revenue.
How to insert ads effectively
Insert continuous ads on broadcast channels
Many video streaming platforms integrate ads to generate revenue, however, inserting ads in a non-smooth manner makes it easy for viewers to skip out. That makes businesses not have much advertising revenue on their products.
Today, the trend of inserting ads has completely changed, no longer manual as before. Customers can hardly skip ads when watching videos but need to watch the full ad. This is a new technology that many businesses have not updated.
Live streaming quality
With live streaming events, maintaining high and stable quality is extremely necessary. Transmission problems or poor image quality during live streaming can lose the authenticity and appeal of the event, leaving a bad impression on the audience. This is a big challenge for sports events, music, or online seminars.
Many event organizers experience live streaming crashes while streaming among thousands or millions of viewers. Especially for game show live streams, when a large number of fans access the live system, the system is overloaded and the live crashes. That is an incident, but mainly a challenge that businesses need to anticipate. To have a solution for the next live.
When the business has completed the product, transmitting the video to viewers is even more important. Because this is the final stage in the revenue journey. Businesses need to find a comprehensive strategic partner to have the best solution in transmitting video streaming.
Key solutions to optimize video streaming performance
When talking about the challenges in video streaming technology, there are many problems that Thu Do Multimedia can solve with its solutions.
Sigma CDN solution
Optimize the speed of content delivery through a powerful content delivery network. Helps minimize latency and ensures stable loading speed even when the number of visitors increases. This is extremely important in retaining viewers and improving satisfaction.
There are many CDN distributors in the world, but Thu Do Multimedia uses modern technology. Allows easy detection and automatic and extremely fast conversion of CDN sources. Makes the video smooth every millimeter.
SSAI solution (Server-Side Ad Insertion)
Sigma SSAI solution
Seamless ad insertion technology is a breakthrough, when viewers need to wait for the end of the ad to be able to continue watching. It is not easy to skip ads like before.
The technology we use turns the ad into a movie video format. Even if you use full ad skipping software, you cannot detect and skip it immediately.
With that technology, businesses can increase the time customers pay attention to the ad and keep customers on their channel longer. Helps increase advertising revenue for businesses.
On today’s Youtube channels, inserting ads continuously becomes popular. Viewers are also more willing to accept ads than before.
Media Live solution
Supports live streaming with low latency and ensures stable quality. This is essential for large events such as sports, concerts, or online seminars, helping to provide a smooth and vivid experience for viewers.
When applying Media Live, organizers can broadcast live with high quality without blocking the connection. Viewers can watch the performance with sharp images without having to wait for loading or experiencing lag.
Businesses can easily handle Live in real time, control the entire Live process and allow their own playback.
Media Video Solution
Thu Do Multimedia processes and optimizes video capacity, helping to balance image quality and bandwidth usage. This is very important for service providers who want to reduce data load but still maintain the best experience.
When videos are optimized in terms of capacity, streaming platforms can reduce the data traffic required for each viewer. This saves network resources and helps serve a large number of users at the same time without causing bandwidth congestion.
Imagine the capacity of a 2-hour movie with full HD resolution can weigh up to 4GB. When using Media Video, the movie capacity can be reduced to 1.5 – 2GB without significantly reducing image quality. This helps save significant resources for the storage space of the business.
Sigma LRM Solution
Sigma LRM (Linear Right Management) allows broadcast service providers to easily and effectively manage channel content. Thereby helping to create a seamless and professional viewing experience for the audience.
In addition, it helps to organize broadcast schedules easily, quickly and conveniently by inserting live signals. It is possible to insert, delete or rearrange broadcast schedules on each channel.
Above are some effective solutions from Thu Do Multimedia to handle the difficulties that Video Streaming broadcasting businesses often encounter. It helps businesses “break” fierce challenges and return to the rating race more smoothly.
Sigma Media Server: An All-in-One Platform for Optimizing Video Streaming
What is Sigma Media Server?
Sigma Media Server is a comprehensive integrated platform that provides optimal solutions for video streaming. From content distribution, advertising management, to live streaming and video-on-demand distribution.
Designed to support the diverse needs of the broadcasting industry. Sigma Media Server helps service providers improve performance and manage video content effectively, providing users with the smoothest and highest quality experience. Businesses do not need to spend time searching for each solution for their content. Here, we have a full range of effective, all-in-one solutions for businesses to choose from. Summary of Thu Do Multimedia’s solutions such as Sigma CDN, SSAI, LRM, Media Video, Media Live,..
The task of businesses is to choose the solutions that suit their needs on our Sigma Media Server platform.
Sigma Media Server Comprehensive Solution Distribution
Sigma Media Server for sale on Huawei
Sigma Media Server solution is currently available on two leading e-commerce platforms in the technology field: Huawei and Alibaba. Distribution on these two prestigious platforms allows businesses to easily access and experience Sigma Media Server, while ensuring outstanding performance and reliability.
Sigma Media Server for sale on Alibaba e-commerce platform
With the extensive server system of Huawei Cloud and Alibaba Cloud, Sigma Media Server takes full advantage of the powerful storage infrastructure and stable bandwidth. Providing the ability to distribute and store video content for businesses on a global scale, optimizing the user experience to the maximum.
Do businesses want to experience our Sigma Media solution right away? Thu Do Multimedia provides a free experience of the Livestream feature for the internal network on the platform. The livestream system is free but brings a comprehensive experience with breakthrough advantages. Businesses can:
Livestream directly on the platform and share the livestream link to their favorite users
Integrate professional tools and effects from various sources to enhance the quality of content before broadcasting.
Livestream from pre-edited videos
Livestream on multiple platforms at the same time such as Facebook, Youtube, …
Support expanding e-commerce presence, increasing sales
There are countless outstanding and extremely useful features to experience Livestream directly on Sigma Media Server. Experience it right here!
Conclusion: Thu Do Multimedia’s Sigma Media Server solution helps improve online video streaming performance for businesses and television organizations. Bringing a smoother, more vivid and faster broadcasting experience than ever before. Now, businesses can easily access and deploy Sigma Media directly on leading e-commerce platforms such as Huawei and Alibaba. Deploy Sigma Media Server today to optimize streaming performance and connect more strongly with your audience!
Recent Comments