Which businesses need DRM? DRM service in Thudo Multimedia

by Nguyễn Vi | May 18, 2023 | News

DRM stands for Digital Rights Management (rough translation: digital content copyright management) is a series of access control technologies intended to limit infringement of the owner of copyrighted digital content.

In which cases is DRM applicable?

DRM has been applied in many aspects of life, from documents, videos, music and e-books, to proprietary business information, database subscriptions and software. Their creators use DRM not only to prevent unauthorized copying but also to prevent people from changing/editing them.

Here are a few examples.

The Apple iTunes Music Store uses DRM to limit the number of devices that can play music. Music files also contain purchase and activity history data. Or Apple’s IBook is protected by Apple’s FairPlay technology, which requires the iBook reader to be read by Apple devices.

Microsoft users must agree to the terms of use and enter the “key” distributed by the company to install Windows or Office software. Furthermore, their DRM technology called PlayReady is used to make the distribution of audio/video content over the network more secure, helping to prevent unauthorized use.

A wide range of businesses uses DRM to protect documents from partners or employees. They help documents be distributed only to certain people and limit usability. This helps prevent files from being changed, stored, copied, or printed.

Which businesses need DRM

Any company needs to protect digital copyright: the most basic is the content posted on the website, blog…

However, depending on the problem’s level, it affects your company’s business.

For example, for content companies (Netflix, Spotify…) without DRM, how many users will spend money to buy a monthly subscription?

Some of the areas that are in dire need of DRM are companies dealing in online education, entertainment (music, movies…), books… because it directly affects revenue.

DRM technology at Thudo Multimedia

SigmaDRM was born to provide digital content providers with a copyright protection solution that fully complies with the security requirements of the world’s leading content producers and film studios; as well as reduces the risk of online content piracy.
In addition to applications in the field of copyright protection in the field of television and cinema. The copyright protection solution is also identified as the foundation for the development of the electronic publishing industry (e-book), transmission security for Security Cameras (IP Camera), as well as content protection in sending. and receive electronic mail (e-mail).

SigmaDRM is the first product of Vietnam to be tested by Cartesian (Cartesian is an organization specializing in the verification of security products in the world). This is also the first digital content copyright protection solution in Southeast Asia, the 6th solution in Asia to be successfully tested, and also puts Vietnam on the list of 20 countries with DRM solutions worldwide. bridge. With the certification by Cartesian, SigmaDRM is confident to be a Vietnamese product that can compete with DRM solutions of other organizations around the world, and bring the need for copyright protection closer to content providers. both in terms of quality and cost.
Sigma DRM is currently being used to protect TV content belonging to the K+, Box, VTVcab channel groups as well as Hollywood movie content on the VTVcab ON TV application.

Product features:

• The system will issue licenses based on each content and each individual user. Multiple users viewing the same content will be assigned different licenses.
• The system is suitable for 2 current types of digital content, LIVE and VOD.
• The server system is deployed on the Cloud and the system’s availability is high.
• Support HDCP, Rotation Key.
• Supports most of these popular platforms: Android, iOS, Web, WebOS, Tizen.
• Simple integration with pre-built Sdk system for platforms.
• Integrated support for today’s popular transcode systems: Wowza, ffmpeg…
• Security for each user.
• CMS system:
  • Simple system configuration.
  • Easy-to-use statistics.

Pros and cons of using DRM. Reasons to use DRM

by Nguyễn Vi | May 12, 2023 | News

DRM (Digital rights management) – Digital content copyright management is a series of access control technologies to limit infringement of copyrighted digital content ownership rights. In a word, DRM was born to control what users can do with digital content.

Reasons to use DRM

It is a fact that no one wants to have their intellectual property stolen, but currently, the awareness of digital copyright is not really popular and the fastest way to protect your own intellectual property is to do so. is to use DRM.

So specifically how DRM can help you protect your intellectual property:

– DRM helps protect your own valuable or confidential documents, content, videos, images, or audio files.

– Control who can access your content for a certain period of time or the device used to access it.

– Get detailed information and analytics about users’ use of your content

– Give users access to content without apps or plugins on a continuous basis

Which businesses should use DRM?

Currently, the easy access to the internet makes it easy for data to be stolen and an important thing that any company needs to pay attention to is digital copyright protection. The most basic that can be mentioned is the content that the company created and then posted on blogs, websites, …

A specific example to make it easier for you to imagine is that if content companies like Netflix do not have DRM, then no one will spend money to buy monthly subscriptions anymore, so the company will suffer revenue effects.

Finally, it can be said that businesses that should use DRM can name a few specific names such as:

– Online education business companies

– Entertainment/music company

– Film production company

– Bookmaker,…

Advantages and disadvantages of DRM

Exercising control over digital content with the DRM digital content rights management tool offers the following benefits and minor limitations:

Advantage

• Owners of digital content can easily control how users use their data files (gray matter).
• Users can read file content or DRM-controlled content without any separate application. The reason is that DRM can help you read content through third-party applications. (For example, you will not have to experience the situation like on Spotify, you can only listen to music on this application even if you buy the Premium version).
• When accessing, users will not need to perform cumbersome confirmation requests. This helps to improve the user experience.
• Since DRM-encrypted media can be used on any device, consumers will partially benefit from adopting DRM standards.
• DRM methods will ensure the safety of data along every step from content creation, and content loading until the content is in the hands of the user.

Disadvantages

• Some users, when they do not have full control over the digital content files they have paid for, will find it inconvenient or even annoying.
• Although specialized file-reading applications are not limited, users still have to go through specific applications to be able to read files with DRM. Without DRM, users can use applications that allow reading the desired file format.
• When the license provider stops working, DRM files will no longer be worth using while other normal files can be used forever.