Besides the advantages, the digital revolution in the television sector has brought unprecedented challenges in security and copyright protection of content, requiring the creation of new solutions to protect content from a series of copyright infringement risks…
September 26, with the theme “Solving the problem of copyright protection for the music – cinema – digital television industry”, co-organized by the Vietnam Digital Media Association (VDCA) in collaboration with Thu Do Multimedia to find new solutions to this “hot potato” problems.
Sharing after the conference, the electronic newspaper theleader.vn also had an article with the same opinion:
In 2022 alone, Vietnam’s film, music, and television industry suffered losses of approximately 7,000 billion VND ($348 million USD) due to copyright violations, adversely affecting prominent digital content enterprises such as K+, TV360, and FPT Play.
Amidst the dynamic landscape of digital content distribution, the rapid growth of Over-The-Top (OTT) television platforms and online film distributors has ushered in a new era of content consumption. The convenience of accessing movies, TV shows, and live music events on various devices has transformed how audiences interact with content.
However, this digital revolution has also introduced unprecedented challenges in terms of content security and copyright protection. Copyright infringement has become an enduring headache for enterprises like K+, TV360, and FPT Play.
Assessing this situation, Mr. Pham Hoang Hai, representing the Authority of Broadcasting and Electronic Information, stated that copyright violations in Vietnam have become increasingly complex. Numerous rogue websites offer pirated football matches, as well as movies and TV shows.
According to SimilarWeb data, there are currently about 70 rogue football websites with over 1.5 billion views in 2022 and 2023. Additionally, SimilarWeb statistics indicate that there are more than 200 rogue movie websites attracting approximately 120 million views per month, with the top 10 sites amassing over 66 million monthly views.
Mr. Hai pointed out that a common trait among these copyright-violating websites is their use of international domain names and information-hiding services. They operate publicly and frequently change domain names when blocked. Illegal web management entities often feature harmful advertisements, betting, and gambling on these platforms.
A typical violation method employed by these rogue websites involves broadcasting content on platforms such as OTT, terrestrial digital television, and satellite TV immediately after copyright owners release it. Violators livestream this content on social media or edit and upload it.
Echoing these sentiments, lawyer Pham Thanh Thuy, responsible for anti-copyright infringement at K+ Digital Television, affirmed the rampant copyright infringement on the internet. For instance, a single match broadcasted on K+ and its affiliated distributors can also be streamed on numerous rogue websites and apps.
Citing data from Media Partners Asia, lawyer Pham Thanh Thuy revealed that Vietnam ranks third in the region for copyright infringement, with 15.5 million people regularly accessing rogue websites. Digital platforms are the primary domain for copyright infringements.
Content copyright holders are hopeful that effective anti-copyright infringement efforts will convince at least 10% of the 15.5 million illegal viewers to transition into legal subscribers. This would provide content providers with additional resources to reinvest in production or purchase valuable content rights.
Supplementing information regarding the losses resulting from digital content copyright breaches, Mr. Nguyen Ngoc Han, General Director of Thu Do Multimedia Company, emphasized that 80% of violations occur on digital platforms, with TV shows, movies, and music being the most frequently infringed content.
Global statistics indicate that damages from copyright infringement across the film, music, and television industries reached $65 billion in 2022. In Vietnam, this number was around $348 million USD, equivalent to approximately 7,000 billion VND.
Mr. Han underscored, ‘Without effective copyright protection, the digital content industry in Vietnam will struggle to thrive and contribute to the nation’s prosperity.’
Representatives of the Vietnam Digital Communications Association (VDCA) noted that although domain blocking measures have been implemented in Vietnam, they are still insufficient in terms of protection and require multifaceted approaches to address existing risks.
Additionally, OTT television providers and online distributors face other risks that demand comprehensive copyright protection solutions.
In response to these ongoing challenges, Mr. Vu Kiem Van, Secretary-General of VDCA, emphasized the pressing need for copyright protection, especially in the current digital transformation landscape. He stressed that this issue is of great concern to creative and digital content businesses.
According to experts, there are currently three groups of solutions in addressing copyright infringement. Among them, two traditional approaches have been in use for some time: technical solutions that involve developing features to encrypt content or trace violations and legal measures encompassing administrative, civil, and criminal actions.
The third group of solutions represents a new trend, already successfully applied in many advanced countries worldwide. It includes access blocking and ‘Knock and Talk.’ Specifically, it involves identifying the head of the copyright infringement operation and directly meeting with them to request the cessation of all infringements.
Moreover, many businesses are now showing interest in a novel technological solution known as Sigma Active Observer (SAO). This solution offers a flexible and proactive defense mechanism that actively detects and reports potential copyright violations.
SAO not only incorporates the robust security of Sigma Multi-DRM but also observes all aspects of content distribution and online broadcasting activities. Importantly, with the application of artificial intelligence (AI) algorithms, this solution can identify abnormal behaviors and potential threats at every stage, including the detection of cross-border distribution infringements and the forging of data packets.
Furthermore, it delves deep into user behavior patterns and immediately identifies suspicious activities, offering protection against interference.
Source: theleader.vn
Recent Comments