Thudo Multimedia: Receiving Morning Cooperation Minutes for Pioneering Enterprises, Project Enhancing the Competitive Capacity of Private Sector in Vietnam (IPSC)

On October 13, Thudo Multimedia was honored to be one of the pioneering enterprises to receive a memorandum of cooperation between the Bureau of Business Development as part of the Project for Enhancing the Competitive Capacity of Private Sector in Vietnam (IPSC) at the forum “Entrepreneurial Spirit, Sustainable Innovation in Vietnam,” sponsored by the Ministry of Planning and Investment with support from the United States Agency for International Development (USAID).

As announced on October 7, 2022, Thudo Multimedia was one of the first six enterprises to receive the Premium Support Package from the USAID IPSC project to select pioneering enterprises with innovative Vietnamese products to compete in international markets. Among the selected businesses, there were companies in the technology sector such as Thủ Đô Multimedia and Mismart.

The USAID IPSC project is designed to help these businesses formulate a business strategy for the next 3-5 years to enhance their internal capacity, efficiently utilize external resources, and adapt and grow in the face of increasing market dynamics and business risks.

In the coming two years, the promised support package will serve as a crucial resource for Thủ Đô Multimedia, enabling the company to actively implement strategic activities, improve core management and operational capabilities, research and develop international market strategies for regions such as Europe and North America, and build and develop high-quality human resources through international partnerships with companies like Google and Amazon. Additionally, the support will include consultation on international standards certification such as FDA, ISO, BSI.

Thủ Đô Multimedia is renowned for being a pioneer in research and production of OTT television, TV Technology Solutions, Digital Rights Management (DRM) content protection, Low Latency Streaming, and more.

Over the past 13 years, with a workforce from various universities including Hanoi University of Science and Technology, Hanoi University of Science and Technology, Posts and Telecommunications Institute of Technology, Foreign Trade University, National Economics University, etc., Thủ Đô Multimedia has strived to become a strong player in the IT industry in general and the digital content sector in particular.

Notable achievements of Thudo in the market include:

• In December 2019, Thudo’s Sigma DRM content protection solution passed the Farncombe security certification. Thủ Đô takes pride in being the first and only Vietnamese company, as well as the only Southeast Asian company, and one of only six Asian companies to achieve this certification.
• Included in the list of 20 global companies with SigmaDRM (DRM-Digital Rights Management) content protection solutions. Thu Do aims to represent Vietnamese intelligence worldwide.
• Pioneering technology innovations in television, including livestreaming, interactive television, internet television, and Content Delivery Network (CDN).
• Implementation of solutions for major partners in Vietnam, the United States, India, and the Middle East, such as Akamai, Nuance, VTVCab, Viettel, Vinaphone, Mobifone, and MCV.

Thudo Multimedia has left a creative mark with comprehensive solutions in the OTT field, with two prominent product lines:

• The Sigma DAI/SSAI solution allows online TV and video service providers to insert advertisements into video content at the server level before it reaches the viewers’ devices, optimizing user experiences by ensuring smooth ad playback without disrupting the original content. It also provides detailed ad performance tracking, offering advertisers and service providers deeper insights into how viewers interact with ads.
• The Sigma DRM (Digital Right Management) solution was created to protect intellectual property rights and prevent unauthorized copying and distribution of digital content. It is designed to address copyright infringement issues, particularly in Vietnam, where copyright violations have caused substantial damage. This solution is also internationally certified by Cartesian.

The memorandum of cooperation between the Bureau of Business Development and Thudo Multimedia is a significant motivation in Thudo’s journey, reaffirming their commitment to continued investment in research and development to provide more advanced technological solutions and support the sustainable development of the media and entertainment industry.