VTV and Thu Do Multimedia join forces to transform Vietnam’s national digital television platform, enhancing technology, content quality, and user experience. This strategic partnership focuses on building a flexible, AI-driven broadcasting ecosystem, improving accessibility, and expanding global reach to elevate Vietnam’s position in the digital media industry
1. Strategic Cooperation Between VTV & Thu Do Multimedia
Important Steps in Digital Television Industry
The cooperation between Vietnam Television (VTV) and Thu Do Multimedia not only marks an important milestone but also opens a new era for the digital television industry in Vietnam. The combination of a leading media unit and a pioneering technology enterprise will create a comprehensive broadcasting ecosystem, bringing optimal experiences to audiences in the digital age. The focus of this cooperation is to strengthen the national digital television infrastructure, build a strong, stable and flexible broadcasting system that can be expanded according to actual needs. At the same time, the application of advanced technologies such as AI and Big Data will help improve content quality, optimize low latency, improve bandwidth and bring sharper images.
Not only does this collaboration focus on improving technology, it also focuses on optimizing user experience on all platforms, from Smart TVs, mobile devices to OTT and IPTV systems. AI technology will be applied extensively to personalize content, helping audiences access programs that suit their interests, while enhancing interaction between users and platforms. In addition, VTV and Thu Do Multimedia also aim to improve the quality of content production and distribution according to international standards, expand access to regional and global markets, and increase the competitiveness of Vietnamese television on the digital media map. This strategic combination not only helps optimize operational processes but also creates a strong driving force for the Vietnamese digital television industry to break through and develop sustainably in the future.
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2. Overview of Vietnam National Digital Television
In recent years, digital television in Vietnam has witnessed a strong explosion, with the emergence of a series of domestic OTT platforms, along with the transition from the traditional broadcasting model to the digital model. This transformation not only creates new opportunities for viewers but also promotes the Vietnamese media industry to integrate more deeply into the global trend.
However, this digital transformation process also faces many major challenges. First, the technology infrastructure and data transmission capabilities are not yet synchronized, creating certain barriers to the development and expansion of the digital television system. In addition, although the rich content library of Vietnam Television (VTV) has not been fully exploited to its full potential. Advertising distribution on digital platforms is limited and has not yet maximized its effectiveness. In addition, protecting content copyright is still a major issue that needs to be resolved, as many violations have occurred.
Sensitive images and automatic warnings are also factors that need to be improved, while the application of AI technology in editing and VOD (Video on Demand) services needs to be promoted to optimize user experience. These challenges require a comprehensive, creative and timely development strategy to maximize opportunities and overcome difficulties in the digital transformation process of the television industry in Vietnam.
3. The Role of VTV & Thu Do Multimedia in Enhancing Digital Television Platform
VTV – Leading Digital Content Provider
VTV is a national television station, known for its strong reputation and the trust of audiences nationwide. VTV not only has a wide coverage but also provides a diverse and quality content store, from news, entertainment, sports to education programs.
- National coverage : VTV has a widespread broadcasting network, having a strong influence on the public from urban to rural areas.
- Diverse program library : VTV offers a variety of programs, from entertainment, dramas to sports and education, fully meeting the entertainment needs of the audience.
- Highly qualified staff : VTV possesses a team of talented and highly qualified staff, ensuring high quality television products.
- Strong digital transformation : VTV is implementing strong digital transformation to meet the demand for using new TV viewing devices, in line with changing market trends.
- Modern signal distribution system : VTV always invests in modern broadcasting and signal distribution systems, providing the best service quality to viewers.
- Digital technology application : VTV uses digital technology in producing, broadcasting and distributing multi-platform content, from traditional television to OTT platforms.
- Promotional opportunities for businesses and e-commerce : VTV is an effective promotional channel that helps businesses and e-commerce expand their market and increase revenue.
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Thu Do Multimedia – Leading Technology Unit in Digital Television Industry
Thu Do Multimedia is not only a pioneer in the field of digital television solutions but also a strategic partner contributing to the development of the Vietnamese media industry. With the mission of providing advanced technology solutions, the company has contributed to building a strong digital television platform for major television stations such as VTV, while creating sustainable values for the national economy and culture.
OTT Technology Solutions For The Development Of Vietnam’s Digital Television Industry
With over 15 years of experience, Thu Do Multimedia has continuously researched and improved OTT technologies, helping to improve the quality of digital television services and protect content copyright. In particular, the company is always at the forefront of developing content copyright protection solutions such as Sigma DRM, contributing to protecting intellectual property in the media industry, preserving cultural and creative values for the country.
Join Hands to Build a Modern Vietnamese Digital Television Platform
Thu Do Multimedia is committed to contributing to the overall development of the country through digital television solutions. Cooperation with major partners such as VTV, Viettel, FPT Play, VieOn and international corporations not only helps improve the quality of television content, but also creates new business opportunities, creates jobs and develops the digital economy.
Comprehensive OTT Solution Suite Towards Sustainable Development
Thu Do Multimedia’s OTT solutions such as Sigma DRM, Sigma FAST Channel, Sigma Media Live, Sigma OTT One, Sigma DAI and Sigma AI Multi CDN not only help optimize digital television systems but also contribute to improving economic efficiency, promoting the advertising and entertainment industry in Vietnam, opening up opportunities for domestic businesses to reach out to the world.
For Sustainable Development
Thu Do Multimedia not only develops for the benefit of the company, but also aims at a common goal: Developing a strong digital television platform for the country . Thu Do Multimedia’s technology solutions help save costs for businesses, optimize economic efficiency, and ensure that the Vietnamese digital television industry is always a pioneer and constantly innovates. Therefore, the company is proud to be chosen as a strategic partner by large units, including VTV, because of their trust in our leadership ability and commitment to sustainable development for the country.
We understand that each step of the company not only brings success to itself but also has a profound impact on the overall development of the country. Therefore, Thu Do Multimedia always attaches importance to its responsibility to the community and the country , contributing to innovation, developing the media industry and promoting the image of Vietnam in the international arena.
4. New Technologies Applied In Digital Television Platform
Audio Fingerprinting:
- Utilizes audio recognition to identify viewed content, enabling the synthesis of audience preferences and viewing habits.
- Can be linked to specific households, enhancing personalized content delivery.
- Supports deployment across all platforms, including set-top boxes, traditional TVs, and especially Smart TVs.
Artificial Intelligence (AI) in Data Analysis:
AI offers superior performance compared to traditional targeting methods, by processing large-scale data and user behavior patterns for more precise, actionable insights.
5. The Future of Vietnam’s Digital Television Platform
The cooperation between VTV and Thu Do Multimedia not only brings about significant improvements in service quality but also creates a solid foundation for the sustainable development of digital television platforms in Vietnam. During the cooperation process, the two sides have worked together to build and develop advanced technology solutions, helping to enhance user experience and optimize the broadcasting system.
With the common goal of promoting the digital television platform in Vietnam, this cooperation promises to open up a bright future for the national media industry. Thu Do Multimedia ‘s OTT solutions will continue to support VTV in improving broadcast quality, protecting content copyright and bringing superior viewer experiences. This combination not only enhances the value of content but also optimizes services on the digital television platform.
In the future, the digital television ecosystem will grow stronger and stronger, not only bringing great benefits to viewers but also creating great opportunities for content production units. Thu Do Multimedia, with its breakthrough OTT solutions, will continue to support VTV in improving service quality and developing a modern digital television system, helping businesses in the media industry improve their competitiveness.
The cooperation between VTV and Thu Do Multimedia is an important step to open a new chapter for the digital television industry in Vietnam. This is a combination of quality content , advanced technology and superior user experience , contributing to building a modern and sustainable digital television ecosystem, meeting the increasing needs of the audience and promoting the development of the Vietnamese media industry in the international arena.
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