Music has become an indispensable part of every person’s life. However, when the market grows and content protection rights become loose, many bad forces have taken advantage of this opportunity to steal and use pirated recordings illegally for profit. Faced with the need to protect music rights, Thu Do Multimedia and Sigma DRM Music solution will be the number 1 content protection shield for your recordings. Let’s find out more in the article

Music – the vast ocean we have yet to discover

Music, a universal language of humans, has played a crucial role in our lives. Especially in a digital world, with the development of technology, music has become closer and more influential than ever. With the advent of online platforms such as Spotify, Apple Music, YouTube, and SoundCloud, we can enjoy any song we want, anytime and anywhere.

Also from the diversification that digital devices bring, the Internet creates conditions for artists to reach more, and spread themselves to the community, bringing great surplus values ​​to the music industry.
In addition to the core values ​​for enjoyment, music is a voice and a medium widely used in fields such as advertising, movies, and video games, creating multi-dimensional and engaging experiences.

There have been many major campaigns and famous movies that have created a buzz in the hearts of fans, all through the unique and creative sound experiences of musicians, and artists, and the passion and dedication to their crafts.

A storm of sharing: the digital dilemma for musicians

In the age of connectivity, artists have embraced digital platforms as a powerful tool to reach wider audiences. However, this newfound accessibility has also unleashed a storm of sharing that threatens to erode the foundations of the music industry.

Some difficulties in managing and protecting music rights have left artists operating on digital platforms and music activists with heavy losses, both in terms of image and finance:

Pirates of the Digital Seas

Perhaps, the biggest culprits in this digital piracy spree are often the very fans who should be supporting their favorite artists. Although sharing music without permission is a blatant violation of copyright laws, but the allure of free content is too tempting for many. But faced with warnings, users still try to find ways to circumvent the law and use sophisticated tricks up their sleeves.

When music is shared for free, revenue from copyright sales and performances will decrease significantly, directly affecting the income of artists and music producers. And if you are listening to a song that has not been provided by the artist and has not been permitted to use, then you are probably indirectly supporting the illegal music streaming.

According to reports from the International Federation of the Phonographic Industry (IFPI), in 2018, over 32% of music listeners worldwide were still using pirated and copyrighted music.

Frances Moore, CEO of IFPI, commented:

This report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services. Policymakers around the globe have been scrutinising these issues and increasingly acting to address them.

Source: https://www.ifpi.org/ifpi-releases-2018-music-consumer-insight-report/

The diminishing value of art

The digital age opens up many new opportunities for artists to develop and assert themselves. But as their works become more accessible, the exclusivity of music products is reduced, causing a loss of artistic value and appreciation from listeners.
And also from the loose management, the tricks of illegal music theft become more sophisticated. Bad guys have taken advantage of loopholes in the transmission. Compressing files and sharing through low-quality platforms reduces sound quality, making it impossible for listeners to fully experience the work.

Difficulty in management

In the current digital age, social platforms have developed significantly. But along with that development is the laxity in controlling and preventing illegal acts. Social networking platforms are very large and diverse, and managing and preventing illegal sharing is extremely difficult.

We can take SoundCloud as an example. This platform is one of the largest in the field of music and audio production and transmission, alongside Apple Music, YouTube… However, in such a large community, SoundCloud’s content copyright policies still have big loopholes. Therefore, we can see thousands of different recordings of the same content without any refinement. Even the copyright management system that SoundCloud connects to will not be able to recognize those recordings because they only differ in the smallest aspects such as lower quality, longer time…

Read now: https://thudomultimedia.com/soundcloud-music-copyright-and-sigma-drm/

Music Piracy – A David vs. Goliath battle

For independent artists, the fight against digital piracy can feel like a David vs. Goliath battle. Illegal sharing and piracy creates an unhealthy music market, making it difficult for independent artists to compete with products that are shared for free and are widespread on social media platforms.

From Thu Do Multimedia and our solution – Sigma DRM Music

Understanding the current situation of the music industry, in the role of a leading provider in Vietnam and Southeast Asia in managing and operating digital content, Thu Do Multimedia is developing our own digital rights management system with the hope of addressing this problem, by the name of Sigma DRM.

More about DRM

DRM stands for Digital Rights Management. It is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission. Sigma DRM is the official name of our product, produced by Thu Do Multimedia.

For businesses operating in the music and audio industry like SoundCloud, security needs to be a top priority. Sigma’s DRM solutions can solve the difficult problems that the application still faces: copyright and pirated music.

Sigma’s DRM solutions can also allow independent musicians and artists to clarify and control what people can and cannot do with their content and resources. The solution also allows them to protect copyrighted material, safeguard their creative and financial investment in their works, and prevent their media from being pirated or illegally shared on the platform.

Sigma DRM Music – The unbreakable shield

Our moto

The Digital Sea

By Thu Do Multimedia

Sigma DRM Music

Sigma DRM solution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing DRM, music producer and singer can significantly reduce the risk of copyright infringement, helping to secure the work of each individual and allowing them to share with people they want to.

From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.

After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.

Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal music uploads and piracy from appearing once and for all.

Learn more about our product https://thudomultimedia.com/drm-solutions-management-media-content/

How our solution operating on music and audio platform

Sigma DRM Music will encode – package your songs before release. The solution ensure that users can only access and use music in accordance with established terms and conditions.

• Allows to control the access and distribution of music content.

• Prevent the copying and distribution of poor quality music.

• Diverse business models

When quality meet standards

Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.

Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.

A story of success

In the past, Thu Do Multimedia has cooperated with many potential and capable parties in music management and distribution. Among them, Thu Do Multimedia has provided Sigma DRM solution for many online music distribution and publishing platforms both domestically and internationally.

The most typical project is that Thu Do Multimedia is a development partner with Online Music Copyright Joint Stock Company, launching the online music copyright ecosystem MCM Online.

According to Mr. Nguyen Ngoc Han, representative of Thu Do Multimedia – the unit that accompanies the development of MCM Online, MCM is built with 2 technologies: Sigma DRM copyright protection and Sigma Watermarking copyright marking. In which, Sigma DRM technology solution will protect musical works, prevent unauthorized use and transparently count the number of uses when the work is distributed in the digital environment.

In its development roadmap, MCM aims to become the first online music copyright protection ecosystem in Vietnam – a place that provides copyrighted music works to distributors. In addition, to contribute to the development of creative activities, MCM will accompany musicians and singers to organize music nights to honor authors, train and nurture musical composition talents…

Learn about our project: https://nhandan.vn/ra-mat-he-sinh-thai-ban-quyen-am-nhac-truc-tuyen-mcm-post686585.html

The Future of Music and Sigma DRM Music

The future of music production

The digital age presents both challenges and opportunities for the music industry. To thrive in this new landscape, artists and industry leaders must adapt and innovate. This includes finding new ways to monetize their work, raising awareness about copyright issues, and leveraging technology to combat music piracy.

The storm of sharing may be raging, but it’s not too late to turn the tide. By working together, we can create a digital ecosystem that supports artists, respects copyright laws, and ensures a thriving music industry for generations to come.

Sigma DRM – Together towards the future

As businesses operating in the music industry continue to grow in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:

Effective copyright protection

Sigma DRM will always prevent unauthorized copying and sharing of digital music, protecting the rights of musician and music producer.

Transparent distribution

Ensuring transparency in the distribution process is essential for building trust and fostering a healthy digital music market.

Creating and nurturing a healthy digital music market:

By protecting copyright and making the distribution process transparent, Sigma DRM contributes to building a sustainable digital music environment where artists can create with peace of mind and investors can trust.

Sigma DRM Music – Conclusion

The future is bright, but musician and producer must make adjustment must be made to keep up with market trends and protect their precious work . And the issues surrounding copyright and pirated music, although difficult problems, can be solved if there are timely measures and applications such as the Sigma DRM solution of Thu Do Multimedia and other solution from different company.

If your company operates on an online music platform and needs to protect the content of your artists, please contact Thu Do Multimedia immediately to receive the most optimal solution at the most reasonable price, specifically for your business.

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