DRM Protection: Safeguarding Digital Content in the Digital Age

by Thu Do Multimedia | Dec 13, 2024 | News, AI News, DRM

In the ever-evolving digital landscape, the protection of digital content has become paramount. Digital Rights Management (DRM) serves as the cornerstone of this endeavor, offering a suite of technologies and strategies to safeguard digital assets from piracy and unauthorized access. This article delves into the intricacies of DRM protection, exploring its definition, significance, technologies, applications, challenges, and benefits. From encryption to access control, licensing to enforcement mechanisms, understanding DRM is essential for content creators, distributors, and consumers alike.

Understanding DRM Protection Mechanisms

What is DRM solution, why is it important in protecting digital content copyright? Right now we will go and learn about the overview with everyone.

Explanation of DRM Protect Technologies and Techniques

DRM protection encompasses a range of technologies and techniques aimed at controlling access to digital content and managing its distribution. Encryption algorithms like AES and DRM systems are utilized to encrypt digital content, ensuring its confidentiality and integrity. Access control mechanisms, such as authentication protocols and digital certificates, validate user identities and regulate access rights. Digital watermarking techniques embed identifiers into digital content, enabling the tracking of unauthorized copies. These mechanisms work together to fortify the security of digital assets, preventing unauthorized access and distribution.

Learn about digital content copyright protection solutions DRM 2

Application of DRM Protection in Various Industries

DRM protection finds applications across diverse industries, including media, publishing, software, and gaming. In the media industry, DRM enables content creators to control the distribution of their music, movies, and television shows across digital platforms. Publishers leverage DRM to protect e-books and educational materials from piracy, safeguarding their intellectual property rights. Software developers use DRM to prevent software piracy and enforce licensing agreements. Despite challenges like interoperability issues and circumvention tactics, DRM remains essential for preserving the value and integrity of digital assets.

Challenges and Benefits of Implementing DRM Protection Solutions

While DRM offers numerous benefits, its implementation presents challenges. Balancing security with user access and experience is crucial, as overly restrictive measures can hinder legitimate user access. Addressing compatibility issues across devices and platforms requires standardized formats and protocols. Moreover, ethical and legal implications must be considered, ensuring compliance with copyright regulations. Despite these challenges, DRM protection offers benefits such as preventing unauthorized access, safeguarding intellectual property, and ensuring compliance with licensing agreements.

Key Features of DRM Protection Systems

Now that we’ve explored the key features of DRM protection systems, let’s examine the benefits that DRM protection offers in safeguarding digital content and intellectual property.

Encryption and Access Control Measures in DRM Protection

One of the fundamental features of DRM protection systems is encryption, which renders digital content indecipherable to unauthorized users. Advanced encryption algorithms are employed to encode digital content, ensuring its confidentiality and integrity during transmission and storage. Access control measures complement encryption by regulating user access based on predefined permissions. Authentication protocols verify user identities, while digital certificates validate their rights to access protected content. Together, encryption and access control form the backbone of DRM protection systems, fortifying the security of digital assets against unauthorized access and distribution.

Licensing and Usage Restrictions for Protected Content

Another key feature of DRM protection systems is the imposition of licensing and usage restrictions on protected content. Content owners can specify the terms and conditions under which their content can be accessed, copied, and shared. Licensing agreements delineate the rights and responsibilities of both content creators and consumers, outlining permissible uses and prohibited activities. Usage restrictions, such as copy and print limitations, prevent unauthorized reproduction and distribution of protected content. By enforcing licensing and usage restrictions, DRM protection systems empower content owners to monetize their digital assets while maintaining control over how they are consumed and shared.

Monitoring and Enforcement Mechanisms for DRM Protection

Monitoring and enforcement mechanisms play a crucial role in ensuring compliance with DRM protection policies and detecting unauthorized access or usage. DRM systems often incorporate monitoring tools that track user activities and access patterns, generating audit logs and reports for analysis. These monitoring capabilities enable content owners to identify suspicious behavior and potential security breaches, allowing them to take timely remedial action. Enforcement mechanisms, such as digital rights management servers, enforce DRM policies by controlling access to protected content and enforcing usage restrictions. By implementing robust monitoring and enforcement mechanisms, DRM protection systems enhance the accountability and integrity of digital content distribution, deterring piracy and unauthorized usage.

Benefits of DRM Protection

This solution brings many benefits to businesses. Here are some outstanding advantages that DRM solutions possess:

Preventing Unauthorized Access and Distribution of Protected Content

One of the primary benefits of DRM protection is its ability to prevent unauthorized access and distribution of protected content. By encrypting digital content and implementing access control measures, DRM systems restrict access to authorized users only. This prevents unauthorized individuals from accessing or sharing digital content without proper authorization, thereby mitigating the risks of piracy, copyright infringement, and revenue loss. DRM protection ensures that content owners retain control over how their digital assets are accessed and distributed, preserving the integrity and value of their intellectual property.

Safeguarding Intellectual Property and Revenue Streams

DRM protection plays a crucial role in safeguarding intellectual property and revenue streams for content creators, distributors, and rights holders. By enforcing licensing agreements and usage restrictions, DRM systems enable content owners to monetize their digital assets through various distribution channels, such as online platforms, streaming services, and e-commerce storefronts. This ensures that content creators receive fair compensation for their creative endeavors while deterring unauthorized copying, sharing, and distribution of their work. DRM protection safeguards the economic interests of content owners, fostering a sustainable digital ecosystem where creativity and innovation are rewarded.

Ensuring Compliance with Copyright and Licensing Regulations

Another significant benefit of DRM protection is its role in ensuring compliance with copyright and licensing regulations. DRM systems enable content owners to enforce copyright laws and licensing agreements by specifying the terms and conditions under which their digital content can be accessed, copied, and shared. This helps content owners protect their intellectual property rights and uphold legal obligations while providing consumers with transparent and legitimate access to digital content. By promoting adherence to copyright and licensing regulations, DRM protection fosters trust and accountability in the digital marketplace, facilitating fair and ethical practices in content distribution.

Challenges and Considerations in Implementing DRM Protection

We will discuss the challenges and considerations in implementing DRM protection. Let’s explore real-world examples and case studies of DRM protection implementation across various industries.

Balancing Security with User Access and User Experience

One of the primary challenges in implementing DRM protection is striking the right balance between security and user access/user experience. While robust security measures are essential for protecting digital content, overly restrictive DRM policies can hinder legitimate user access and degrade user experience. Complex authentication processes, frequent license validations, and limited device compatibility may frustrate users and drive them towards alternative, less secure distribution channels. Content owners must carefully evaluate the trade-offs between security and usability, ensuring that DRM protection measures are transparent, seamless, and user-friendly to maximize adoption and satisfaction.

Addressing Compatibility Issues Across Devices and Platforms

Another challenge in implementing DRM protection is addressing compatibility issues across devices and platforms. With the proliferation of smartphones, tablets, e-readers, and smart TVs, digital content must be accessible across a wide range of devices and operating systems. However, interoperability issues may arise when attempting to deploy DRM protection solutions across diverse hardware and software environments. Content owners must ensure that their DRM systems support industry-standard formats and protocols, enabling seamless integration with popular devices and platforms. Compatibility testing and ongoing updates are essential to ensure that DRM-protected content remains accessible and functional across evolving digital ecosystems.

Dealing with Ethical and Legal Implications of DRM Implementation

In addition to technical challenges, implementing DRM protection raises ethical and legal considerations that must be carefully addressed. DRM systems may restrict consumers’ rights to access, copy, and share digital content, raising concerns about digital rights and freedoms. Content owners must navigate a complex legal landscape governing copyright, fair use, and consumer protection to ensure that their DRM policies comply with applicable laws and regulations. Transparent communication, user education, and clear terms of service are essential to build trust and mitigate concerns about privacy, data security, and digital rights infringement. Content owners must strike a delicate balance between protecting their intellectual property rights and respecting consumers’ rights and expectations in the digital age.

Case Studies and Examples of DRM Protection Implementation

Currently, many businesses in different fields are applying DRM to protect content copyright on digital platforms, including:

Successful Deployment of DRM Protection in Media Streaming Services

Media streaming services have successfully implemented DRM protection to secure their vast libraries of movies, TV shows, and original content. Platforms like Netflix, Hulu, and Disney+ employ robust DRM systems to encrypt their video streams, enforce licensing agreements, and prevent unauthorized access or distribution. By leveraging DRM protection, these services can offer a seamless and secure streaming experience to subscribers while deterring piracy and copyright infringement. Through content encryption, access control, and monitoring mechanisms, media streaming services uphold the integrity of their digital libraries and safeguard their revenue streams.

DRM Strategies in E-book Publishing Industry

The e-book publishing industry relies heavily on DRM protection to safeguard digital books from piracy and unauthorized distribution. Major e-book retailers like Amazon Kindle and Apple Books utilize DRM technologies to encrypt e-books and enforce usage restrictions, such as limiting the number of devices on which a book can be accessed or preventing copying and sharing. While DRM protection has been criticized for restricting consumers’ rights, it remains a vital tool for publishers to protect their intellectual property and revenue streams. By implementing DRM strategies, e-book publishers can ensure that authors receive fair compensation for their work while providing consumers with secure access to digital books.

Challenges Faced by Software Developers in DRM Protection

Software developers face unique challenges in implementing DRM protection to prevent software piracy and license misuse. DRM systems must strike a delicate balance between protecting software from unauthorized copying and preserving user flexibility and usability. Complex licensing schemes, activation processes, and software tamper detection mechanisms may introduce friction into the user experience and drive users towards pirated copies or alternative software solutions. Moreover, software developers must contend with sophisticated hacking techniques and circumvention tools that seek to bypass DRM protections and crack software licenses. Despite these challenges, this protection remains essential for software developers to safeguard their intellectual property and revenue streams in an increasingly digital marketplace.

Future Trends and Innovations in DRM Protection

As technology continues to evolve, the landscape of DRM protection is poised for significant advancements and innovations. Several emerging trends are shaping the future of DRM, offering enhanced security, flexibility, and usability for content creators, distributors, and consumers alike.

Emerging Technologies in DRM Solutions

Advancements in encryption algorithms, blockchain technology, and artificial intelligence (AI) are driving innovation in DRM solutions. New encryption algorithms with improved performance and resistance to attacks are enhancing the security of DRM-protected content. Blockchain technology is being explored to create decentralized DRM platforms that offer greater transparency, traceability, and tamper resistance. AI-powered DRM systems can analyze user behavior, detect anomalies, and adapt security measures in real-time to mitigate emerging threats.

Evolution of DRM Policies and Practices

The evolution of DRM policies and practices is influenced by changes in legislation, industry standards, and consumer preferences. Regulatory developments, such as the European Union’s General Data Protection Regulation (GDPR) and the Digital Millennium Copyright Act (DMCA), shape the legal framework governing DRM implementation and enforcement. Industry initiatives, such as the Open Digital Rights Language (ODRL) and the Secure Content Storage Association (SCSA), promote interoperability and standardization in DRM technologies and practices. Consumer demand for seamless and user-friendly DRM solutions drives innovation in usability, accessibility, and transparency.

Predictions for the Future of DRM Protection

Looking ahead, DRM protection is expected to continue evolving in response to evolving threats, technologies, and market dynamics. Predictions for the future of DRM include:

Increased Focus on User-Centric DRM

Future DRM solutions will prioritize user-centric design principles, offering seamless access, flexibility, and personalization while maintaining robust security measures.

Integration with Emerging Technologies: DRM protection will integrate with emerging technologies such as augmented reality (AR), virtual reality (VR), and the Internet of Things (IoT) to secure digital content across diverse platforms and devices.

Enhanced Collaboration and Partnerships

Content creators, distributors, technology providers, and regulatory bodies will collaborate more closely to develop interoperable DRM solutions that meet the needs of all stakeholders while respecting consumers’ rights and privacy.

Continued Battle Against Piracy and Unauthorized Access

Despite advancements in DRM technology, piracy and unauthorized access will remain persistent challenges. DRM solutions will continue to evolve to stay ahead of emerging threats and adapt to changing piracy tactics.

Introducing Sigma Multi DRM to Protect Your Content

As you navigate the complexities of DRM protection and seek robust solutions for safeguarding your digital content, consider Sigma Multi DRM – a solution provided by ThuDo Multimedia. Our comprehensive DRM platform offers cutting-edge encryption, access control, and monitoring mechanisms to protect your content across diverse industries and distribution channels.

With Sigma Multi DRM, you can secure your intellectual property, uphold licensing agreements, and ensure compliance with copyright regulations while delivering a seamless and secure experience for your users. Join the ranks of leading content creators, distributors, and rights holders who trust Sigma Multi DRM to safeguard their digital assets in today’s dynamic digital landscape.

Conclusion

In conclusion, DRM protection is essential for safeguarding digital content in today’s digital landscape. It plays a vital role in preserving intellectual property, enforcing licensing agreements, and ensuring fairness for creators and users. ThuDo Multimedia is at the forefront of providing innovative DRM solutions, empowering stakeholders to navigate digital distribution securely. Contact us to learn more!

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The Untold Secret of OTT Success: Secure High-Quality Visuals with Sigma DRM

by Thu Do Multimedia | Nov 29, 2024 | AI News, News

Think back to the last time you were completely engrossed in an OTT movie or series. Chances are, stunning visuals played a major role in captivating you, transporting you to another world, and leaving a lasting impression. But behind that seamless experience lies a hidden battle: balancing breathtaking visuals with robust security and smooth performance.

Here’s the truth: in the fiercely competitive OTT landscape, high-quality visuals aren’t enough. Piracy, unauthorized distribution, and performance issues threaten content creators, platforms, and ultimately, the viewer experience. This is where Sigma DRM, Thudo Multimedia’s innovative solution, enters the scene, acting as your guardian of visual security.

Why are visuals so crucial for OTT success?

Immersion & Engagement: Breathtaking visuals create a deeper emotional connection, keeping viewers glued to their screens.
Brand Image: High-quality content screams professionalism and reinforces brand recognition, setting you apart from the competition.
Increased Value: Secure, high-fidelity content commands premium pricing and attracts premium subscribers.

The Balancing Act: Quality vs. Security & Performance

The Balancing Act: Quality vs. Security & Performance

Transformed content consumption, offering 4K and HDR visuals for an enhanced viewing experience. However, these high-quality formats come with key challenges:

Security Risks: The large file sizes of 4K and HDR content make them vulnerable to piracy, threatening intellectual property and revenue streams. Employ advanced security measures like encryption, DRM, and watermarking to protect their content from unauthorized distribution.

Performance Issues: Streaming high-definition content can lead to slow loading times and buffering, which disrupt the viewer experience. This can frustrate users, causing them to abandon streams. To mitigate this, need to optimize content delivery with CDNs and adaptive bitrate streaming, ensuring smooth playback across different devices and network conditions.

In balancing quality, security, and performance, address these challenges to deliver a seamless and protected viewing experience.

Introducing Sigma DRM: Your OTT Security Superhero

Imagine a world where you can deliver stunning visuals without worrying about piracy or performance issues. Sigma DRM makes that dream a reality with its comprehensive features:

Fort Knox-Level Security: Encrypted content delivery ensures authorized access only, preventing unauthorized distribution and piracy.
Granular Control: Set permissions for viewing, downloading, and sharing content based on user roles and subscription tiers.
Seamless Integration: Integrates seamlessly with existing platforms and workflows for a smooth user experience.

Read more: 4 new trends in digital television

Benefits for Everyone:

Content Creators: With advanced security measures like encryption and DRM, content creators can focus on producing high-quality work without the worry of piracy, knowing their intellectual property and revenue are protected.
OTT Platforms: By securing premium content, reduce piracy risks, attract more premium subscribers, and gain a competitive edge. Offering secure, high-quality streaming helps build customer loyalty and boosts profitability.
Viewers: Viewers enjoy seamless, high-definition content with peace of mind, knowing their data is protected and that creators are fairly compensated. This secure experience fosters loyalty and satisfaction with the platform.

Beyond Security: Optimizing Your OTT Experience

Sigma DRM goes beyond just security:

Reduced Content Costs: Secure content translates to reduced piracy and revenue loss, optimizing your content investment.
Improved Viewer Satisfaction: Seamless viewing experiences and a sense of security boost viewer loyalty and satisfaction.
Competitive Advantage: Stand out in the crowded OTT market with secure, high-quality content offerings.

The Future of Secure Visual Storytelling

With the rapid advancements in technology such as HDR, 8K resolution, and immersive viewing experiences, the landscape of visual storytelling is evolving at an unprecedented pace. However, as these technologies take center stage, the importance of secure content delivery becomes even more critical.

Sigma DRM stands at the forefront of this evolution, continuously innovating to meet the challenges of tomorrow. Our cutting-edge digital rights management solution is designed to safeguard your valuable visual content, ensuring it remains protected and accessible for the future.

Whether it’s ensuring the integrity of high-definition imagery or securing immersive multimedia experiences, Sigma DRM offers comprehensive protection against piracy and unauthorized distribution. By staying ahead of the curve, we empower content creators and distributors to deliver captivating visual narratives with confidence, knowing that their content is secure in an ever-changing digital landscape.

Don’t let security and performance issues sabotage your OTT success. Unlock the full potential of high-quality visuals with Sigma DRM. Contact us today and experience the difference yourself!

Sigma DRM and Protecting India’s Digital Heritage: Towards Sustainable Development

by Thu Đo Multimedia | Nov 1, 2024 | DRM, AI News, News, Sigma DRM

Miss Grand India Rachel Gupta’s victory is not only a matter of national pride but also highlights the importance of digital copyright protection in preserving India’s cultural heritage. Why is that? Let’s find out with Thu Do Multimedia!

Who is Rachel Gupta?

Rachel Gupta has become Miss Grand International 2024, marking an important milestone for India. Before Rachel Gupta, there were many beauty queens participating in international beauty pageants, but her victory at MGI is an outstanding achievement, making her the first Indian beauty queen to achieve this international crown.

On a personal level, Rachel Gupta is a famous model, a film actress and also a successful businesswoman. In acting, she is best known for the film “Kahani Rubberband Ki”.

India is statistically the country with the most copyright infringement in the world. Indian digital content is always pirated and other films are also consumed widely in India. This is a problem related to the culture and beauty of India, so surely the government, producers, directors, actors, etc. all want to find solutions and come up with appropriate policies to reduce this problem in order to protect India’s digital heritage.

The role of Miss Grand India 2024 Rachel Gupta in Elevating Indian Culture

Rachel Gupta – Representative of Indian culture

The victory of a beauty queen in the international arena is not simply a personal victory, but she represents an entire country, a strong voice for the diverse culture of the country.

Through her role, Rachel contributes to promoting artistic values, cultural beauty from costumes, music, cinema, cuisine, to the lifestyle of India, helping international friends have a deeper insight into a rich culture. Since then, India’s image has not only been affirmed in the field of beauty but also elevated in the world of global entertainment and media.

Rachel’s role is a living testament to how an individual can convey and spread national cultural pride, while at the same time arousing awareness to protect the precious traditional values of India.

Indian Culture – Bollywood Films

Bollywood is an important part of Indian culture, featuring music, dance and rich stories. Bollywood not only reflects social life but also brings unique entertainment experiences to the audience.

The globally famous film Dangal (2016) tells the true story of Mahavir who trained his two daughters to become excellent wrestlers.

Revenue of more than 50 million USD after only three weeks of release, becoming one of the highest-grossing films of all time in India

However, along with popularity comes the “stealing” of sophisticated hackers and free distribution outside of mainstream channels.

Bollywood has become a global brand, contributing to the promotion of Indian culture. Thanks to Bollywood films, audiences know about cultures such as eating with hands, headscarves, widows, traditional dishes, etc., which are very impressive to international friends.

Outstanding features of Bollywood films

Spectacular singing and dancing
Bollywood films often have brilliant dancing and singing scenes, which are an indispensable part of the plot. These performances are not only for entertainment but also help characters express their deep emotions and desires without dialogue.
Diverse film genres
Bollywood films often combine many genres such as romance, comedy, action and tragedy in the same film, creating rich and attractive works. This is known as “masala cinema,” where different elements blend together to create a multidimensional cinematic experience.
Soap Operas
In addition to films, Bollywood also produces soap operas (long-running television series) that revolve around family relationships and romance. These series often run for hundreds of episodes and attract large audiences.
Growth of the Industry
Bollywood is one of the largest film production industries in the world, with the number of films produced annually surpassing that of Hollywood. This shows the strong growth and great potential of Indian cinema.
Celebrities
Many Bollywood actors have become cultural icons not only in India but also around the world, with names like Shah Rukh Khan and Deepika Padukone being widely known.

Digital Piracy in India – Global Top

India is ranked as one of the countries with the highest rate of piracy in the world, with millions of illegal visits to pirated websites every year. According to statistics, in 2020, India was in the top 5 countries for online piracy nationwide, with 5.6 million illegal views.

Number of Visits to Pirate Sites Per Country

It is estimated that the industry loses about 220 billion rupees (equivalent to 2.6 billion USD) each year due to illegal copying and distribution of content. This alarming figure not only shows the level of loss of revenue but also negatively affects the creativity and development capacity of businesses, producers and artists in India.

Cultural content such as movies, music, games, and e-books have become easy to copy, download, and watch on digital platforms, reducing the value of the original product and reducing the attraction of investment in creative products.

Many Indian movies, especially newly released movies, are often spread on unofficial websites and applications immediately after their premiere. Websites such as Fmovies and BestBuy IPTV have been denounced for spreading pirated content, causing great damage to producers. These sites attract millions of users every month, showing the popularity of pirated movies. Not only are Indian movies stolen, but foreign movies are also quickly consumed illegally.

Many social accounts have created channels with “movie summary” content, cutting and pasting content and images to summarize long series, so that viewers can fully understand the content of the movie and therefore have no intention of watching the official movie. This is also considered a form of illegal consumption of films because it is not permitted by the film owner.

Challenges in protecting digital copyright in India

Protecting digital copyright in India is facing many major challenges, making the situation of infringement widespread and difficult to control. Here are some of the major obstacles in protecting digital copyright in India:

Difficulty in law enforcement

Enforcing copyright regulations in India is difficult due to the complex and lengthy legal process. Litigation related to copyright infringement can drag on for years, reducing the incentive for content owners to pursue their rights.

It is not simply a matter of submitting documents, it involves many steps and many legal procedures, which are time-consuming and costly. Small-scale producers do not have enough funds to protect film copyright before the law. However, the compensation does not bring many legitimate benefits to the production business. As a result, pirated movies have become popular.

The cross-border nature of infringement

Many pirated websites often have their servers located overseas, making it more difficult to handle and prevent. These sites often change their domain names frequently to avoid detection and blocking by authorities. This creates a favorable environment for infringement without being bound by local laws.

Lack of copyright awareness

Many users are still not fully aware of the harm caused by copyright infringement. This lack of awareness leads to them easily accessing and sharing infringing content without thinking about the legal consequences.

The age group of 18-25 is the group that commits the most copyright infringement, because this is a group with low income but high entertainment needs. In India, they consider free viewing as a part of cost savings without realizing that they are violating digital copyright, helping bad guys and “stealing the brains” of producers and filmmakers.

Rapid development of technology

Rapid development of technology has created many new channels for content distribution, but at the same time, it has complicated the control and protection of copyright. Social media platforms such as Facebook, YouTube and TikTok have become popular places to share infringing content.

Digital content is distributed through many different social media channels without requiring TV channels, publishers, and social media algorithms are very “open”, so users can easily post copyrighted content on social networks and quickly get likes, comments, shares, reups, etc. spreading across cyberspace with huge speed and volume.

Significant Revenue Loss

According to a report by Media Partners Asia, an estimated 15.5 million users are pirating online video content in India in 2022, resulting in a loss of about $348 million, or 18% of the total legal video industry revenue. If left unchecked, the number of users could rise to 19.5 million by 2027, resulting in a loss of about $456 million.

Piracy not only causes loss of revenue for producers but also affects the government exchequer by reducing the tax revenue from legitimate business activities. This loss also reduces India’s reputation in the eyes of foreign investors, affecting its ability to attract investment in the creative industries.

There is always light at the end of the tunnel…

Sigma DRM – Advanced digital copyright protection solution

Advanced Sigma DRM technology aims to help businesses protect and manage their digital content copyright. Sigma DRM’s solution allows businesses to monitor, protect, and control access to digital content, thereby minimizing the risk of copyright infringement and protecting their intellectual property. This is not a temporary solution, but it is exactly the “golden key” to help businesses plan long-term strategies and open up a “treasure” to exploit legitimate customers.

Thu Do Multimedia has verified the Sigma DRM solution with Cartesian certification – this is the world’s largest copyright protection certification. Therefore, your business can be completely assured of our solution.

Benefits of Sigma DRM in the Indian Entertainment Industry

The application of Sigma DRM technology in the entertainment industry brings many great benefits, helping to protect content and support businesses to increase legal revenue.

Ensure legal distribution and copyright protection

Sigma DRM ensures that digital content is distributed only through legal channels, helping entertainment companies in India protect their copyright and interests. With DRM, the content will be encrypted and can only be unlocked by users with official access, thereby minimizing copyright infringement.

Minimize revenue loss

With DRM technology, companies can minimize revenue loss due to copyright infringement. According to statistics, copyright infringement costs entertainment companies in India billions of dollars every year, and DRM is an effective tool to solve this problem.

Boosting the Entertainment Industry to Achieve Target Revenue

According to forecasts, with the application of DRM technology to copyright management and digital content distribution, the Indian entertainment industry can increase its revenue to reach the target of 5 billion USD per year. DRM solutions not only help reduce legal costs and costs arising from handling copyright infringement but also create trust for investors and customers in a transparent and sustainable business environment.

Choose copyright protection or let it “fall freely”

In actual numbers, the cost of investing in DRM technology is actually not as expensive as businesses think. This cost is only 1/10,000 of the cost of lost revenue due to content being made public on pirated websites.

According to statistics from FICCI and Deloitte, India loses billions of dollars each year from pirated content.

DRM costs are only a small percentage of the revenue at risk of being lost if the content is not protected. Companies can protect their revenue with DRM investment costs many times less than the value lost without protection technology.

Protect long-term revenue

By investing in DRM, businesses not only protect immediate revenue but also create a foundation to protect long-term intellectual property value, helping to maintain competitive position and brand reputation.

Minimize legal costs
When copyright is violated, businesses often face significant legal costs to sue, investigate and handle violations. Investing in Sigma DRM’s DRM solution not only minimizes direct revenue loss but also saves these indirect costs, helping businesses not to spend time and resources on legal procedures.

Which businesses should use DRM

Whether small businesses or large corporations, they should deploy our Sigma DRM solution. Because we have a comprehensive copyright protection solution that can meet all the needs and desires of businesses for their digital products. The investment cost for this solution is not large, it accounts for a very small amount of the revenue loss that businesses have to endure when content is pirated.

Many small film production companies tend to think that their products do not need copyright protection because they think that the reach of their films is limited, or that their popularity is not high enough to be a target for infringement. However, in reality, every creative product, large or small, is at risk of being copied and distributed illegally, and small productions are even more vulnerable to copyright infringement.

When small film production companies invest in copyright protection technology, they are also sending a clear message about their professionalism and seriousness in protecting their intellectual property. This not only creates trust with partners and investors, but also opens up opportunities for development, cooperation and expansion of production scale in the future.

Copyright protection is not only for large businesses but is actually necessary for all production scales, especially small film businesses. Investing in copyright protection solutions from the start will help small businesses protect revenue, maintain reputation, and prepare for future growth opportunities.

The Importance of Digital Heritage Protection in Preserving National Identity

Digital copyright protection is not only an economic measure but also a means to protect and preserve the cultural identity of the country against the increasing situation of copyright infringement. When cultural content is copied and distributed illegally, the cultural value of the product is reduced, and the inherent uniqueness of the digital heritage is lost.

In the context of international integration, digital copyright protection helps maintain the uniqueness and value of domestic cultural products. Films, songs, books and digital documents containing the history, customs, and traditions of a country need to be protected from being copied illegally or losing their uniqueness when integrating with other cultures.

The digital world opens up opportunities for cultural development through digital platforms, but also brings higher risks of copyright infringement. Digital copyright protection is a way to ensure that cultural products retain their value when they are distributed to the public legally, thereby contributing to the sustainable and official dissemination of national cultural values in the international market.

By protecting the copyright of digital cultural and artistic products, India’s digital economy will grow sustainably thanks to the increase in the value of domestic products. As international consumers and audiences access protected digital products, the revenue from the use of official products will increase, thereby helping India’s digital economy grow strongly.

Digital copyright protection alone is not enough…

Currently, CDN infrastructure in India is still limited, unable to meet the growing demand for speed and quality of digital content delivery nationwide. Single CDNs often face challenges such as limited coverage, peak traffic congestion, and lack of optimization to ensure a smooth user experience.

Our Sigma Multi-CDN solution is a necessary step forward, combining the strengths of multiple CDN providers to create a more flexible, robust, and comprehensive content delivery network. By using Multi-CDN, Sigma provides businesses in India with a more stable content delivery solution, automatically switching between CDNs to reduce load, optimize performance, and ensure content reaches users as quickly as possible, regardless of where they are in the country.

There are many great solutions in OTT that businesses can deploy to both protect digital products with Sigma DRM and create multiple passive revenue streams. With over 14 years of experience, working with over 20 domestic and foreign partners, we are your choice, ensuring to bring long-term, sustainable benefits to businesses in the shortest time after implementation.

Cooperate with Thu Do Multimedia to strongly protect the copyright of diverse digital products like the way Miss Grand India 2024 enhances cultural status in the international arena.

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The Ultimate Guide to Content Trends for 2025

by Thu Đo Multimedia | Oct 24, 2024 | AI News, News

The rapid pace of technological advancements is reshaping every industry, and the content industry is no exception. To stay competitive and deliver high-quality, engaging content, understanding emerging trends is crucial. Let’s explore some of the key content trends that will dominate 2025 with Thu Do Multimedia!

1. The power of AI

AI is no longer a stranger to most of us. It’s a topic that has dominated social media and mainstream news for years and years!

For content creators like, AI has emerged as a game-changing tool. With its user-friendly interface and widespread accessibility, AI has significantly streamlined workflows and boosted productivity:

Highly Personalized Content: AI can deeply analyze user data to create content that perfectly aligns with each individual’s preferences and needs. This enhances engagement and marketing campaign effectiveness.

Diverse Content Creation: Beyond text, AI can generate high-quality images, videos, and audio, opening up countless new creative possibilities for content creators.

SEO Optimization: AI-powered SEO tools analyze keywords and optimize content to rank higher on search engines, increasing content reach.

Time and Cost Savings: AI automates many repetitive tasks, reducing errors and shortening content production time.

With such features, AI has been and is still one of the top trends in innovation. And in 2025, who knows what AI can do?

How should you be using AI in your personal work

While AI has become a valuable tool for content creation, it’s essential to remember that human creativity and originality remain irreplaceable.

While AI can assist with tasks like generating ideas, conducting research, and even writing drafts, it’s crucial to maintain your unique voice and style.

This distinctiveness and weirdness will set your content apart from the competition and resonate with your audience, which make you SPECIAL!

There are a plethora of ways to use AI tools in your content creation process, but here are some ways I’m using AI as a writer:

Generate ideas, especially about range that you’ve never heard of before

Draft article outlines

Rephrase paragraphs or phrases with a specific tone

Repurpose blog posts into social media posts

Say goodbye to burnout and hello to a healthier work-life balance. AI can help you streamline your workflow, reduce stress. Your back will thank you after!

Work Smarter with these 4 Best AI tools

AI may greatly simplify your work as a writer, from ideation to outline creation to content reuse.

Naturally, artificial intelligence won’t perform your finest work for you. We are aware that the strangeness and wonder of human creation cannot yet be fully replicated. However, AI can relieve you of some of the workload so you can concentrate on developing your content.

However, it can be challenging to determine which AI tools and software are worth your time (and money) given the constantly expanding array of options available on the market, all of which claim to be able to help you generate, streamline, and automate your writing process.

Buffer’s AI Assistant

Best AI writing tool for social media content

The AI Assistant from Buffer was designed with social media in mind. Buffer allows you to schedule your material as you generate it, which streamlines the content production process (no more copy-pasting to different social networks, which is particularly tiresome if you’re cross-posting to numerous platforms).

The fact that Buffer’s AI Assistant is aware of the subtleties of every social media network is its best feature. For instance, you won’t go over your character limit when creating content for X (previously Twitter). Additionally, it has been trained to make Instagram posts more lighthearted and LinkedIn posts more formal.

The assistant’s editing buttons are another time-saving tool. Simply pick Rephrase, Shorten, Expand, More informal, or More formal to come closer to the information you want without having to type further instructions to the Assistant to change your post.

Another time-saver is that you can utilize these buttons to edit certain sections of your posts rather than rewriting them from scratch.

Beyond these basic functionalities, here are some of my favorite use cases for writers who want to develop their own brands and produce more material for social media.

Personalized ideas

As a social media manager and creator, I can tell you that social media writer’s block is far worse than ordinary writer’s block. Maybe it’s the sheer amount of material you need to produce. Who knows?

Thankfully, I’ve discovered Buffer’s AI Assistant, thus this is no longer an issue. I go to Buffer’s Create Space, where I brainstorm all of my post ideas, and click the Generate Ideas button when I’m at a loss for what to post.

The assistant will ask you two questions in order to better understand what will appeal to your audience:

What do you do for a living?

Who are you trying to reach?

After that, the Assistant will produce a flow of concepts for you to evaluate, one at a time.me. On each one, you’ll be able to hit Use it, which will open a pre-filled post creation window, or Try another to regenerate.

Repurpose other posts and content

One of the best use cases for this tool is the ability to repurpose content that has performed well or rewrite it to be more appropriate for another platform.

I often use the latter to rework posts I’ve created for LinkedIn into a Twitter thread, something that took me ages to develop!

Something else I’m leaning into right now is repurposing older social media posts into something fresh. There’s a fair chance a huge chunk of my audience missed certain posts, and those who saw them likely won’t remember if they did (especially if the original post has been given a glow-up).

I also use the AI Assistant to summarize entire blog posts I’ve written into bite-sized social snippets — another thing that used to take me ages.

Free and limitless on all Buffer plans

Unlike many other AI writer tools, especially those built for social media, there’s no ‘credits’ system in place. The AI Assistant is free to use, as is Buffer (for up to three channels). When it comes to the number of prompts and rephrases you can submit, the limit does not exist!

Learn more about Buffer: https://buffer.com/

Jasper

Casper AI for content — **Jasper – Best AI writing tool for Marketing teams**

As one of the first AI writing tools to market (then known as Jarvis), Jasper has had time to hone its UI and feature set.

Along with AI text generation for a plethora of specific projects — everything from landing pages to full-on marketing campaigns, Jasper also boasts Remix (a dedicated tool for reworking content via a link, uploaded document, or text), Chat (a back-and-forth chat box with the AI to help you brainstorm or hone ideas), plus a Chrome extension.

Jasper has moved beyond just copywriting and now aims squarely at marketing teams. The collaborative features mean everyone can jump into various documents and view projects and campaigns at a glance with nifty Kanban and calendar views. Managers and editors can also add in things like brand voice and style guide documents to ensure things stay on track across all content pieces.

When writing, Jasper’s intuitive system will ask you to enter a simple prompt or choose from a list of templates. From there, you’ll be asked for more information upfront, which differs depending on what you’re working on. Before generating your draft, you can add things like your target audience, specific points to include, and more — but the AI can predict these things so well that this usually just involves choosing from some recommended options.

While Jasper is intuitive and great for teams, it’s worth noting that the foundation of the tool is the same as most of the other (cheaper) options on this list. Jasper “uses over a dozen language models,” but the marketing copy generated is similar to what you’ll get from ChatGPT and other AI writing software.

Copy.ai

Open AI for content creation — **Copy.Ai: Best AI writing tool for automating repetitive writing tasks**

Copy.ai is another tool on this list that has outgrown the content generation mold it was born into. The multifaceted tool aims to help Sales and Marketing teams go from “go-to-market bloat to velocity.”

What that means in practice is a slick tool a lot like Jasper. However, Copy.ai places more emphasis on repeatable workflows that will help save marketers (or salespeople) time — think “repurpose this blog post into a LinkedIn post,” “Check this copy for plagiarism,” or “Find prospects at company X.”

You can choose these workflows from an impressive library or customize your own. The finished product will look something like a flowchart, where each step in the process is effectively an AI prompt (or a series of them).

ChatGPT

Best free AI writing tool

You might be surprised to find ChatGPT in and amongst some of its more niche competitors, but I’d be remiss not to mention it here. As a free AI writing tool (for GPT-3, at least), ChatGPT is one I keep returning to for quick ideas, blog post outlines, and goofy metaphors.

ChatGPT, a chatbot based on Open AI’s GPT model, is what many of the bells-and-whistle-filled tools above are built on and what helps generate the copy that lands in their fancy interfaces.

Learning to prompt ChatGPT takes some doing — I tend to err on the side of providing as much context as possible — but the chat-style interface can be helpful as you refine your ask and tweak prompts as you go.

2. Infographic

About Infographic

Infographics are a combination of images and information that needs to be conveyed. 45% of marketers often use this content marketing trend to convey content quickly.

Here are some statistics that Thu Do Multimedia learned from a recent HubSpot Blog study:

56% of marketers who have used infographics say that it is one of the most effective content design trends for them.

52% of advertisers plan to invest the same amount of money in infographics in the next year.

The remaining 38% plan to focus more on infographics in the next year.

Infographics are effective because they are beautifully designed and provide useful information to viewers. An illustration is worth a thousand words.

Great Tools – Just For You!

There is no doubt that infographics are a great way to turn complex data and information into engaging and easy-to-understand graphics. The problem is that while it may seem simple to create an infographic, how do you actually design a professional one?

We have selected the top tools and apps for creating infographics. Some of them are easy to use for non-designers, with ready-made templates and other useful features.

Canva

Canva is a powerful online design tool (and infographic maker) that allows you to create a variety of designs even if you do not have any design knowledge.

Canva provides a huge range of templates for you to pick from based on your exact design needs. A lot of the templates themselves are free, and some include elements like icons and pictures that you can purchase or replace with your own elements).

Here’s a quick tutorial on how to use Canva for infographic design:

Venngage

Similar to Canva, Venngage offers you a few different options to pick from in terms of what it is you want to create. You will find templates for things like reports, posters, promotions, and of course, infographics.

Within the infographic section, you will also find additional options to pick from that tend to deal with particular topics and categories of infographics, like:

Statistical
Informational
Process
Comparison
Timeline
Geographic
Charts
Tutorial

Once you find a template you like, it’s time to customize it! Venngage allows you to insert what they call “Widgets,” which can include things like maps and charts based on the specific info and data you have for your infographic.

Quick Tutorial video for you:

Piktochart

Piktochart is another good option to create different types of infographics. You can pick from a few different formats, including a traditional infographic size (tall and skinny), presentation size (for slide decks), poster, and report.

You can then either create your own infographic from scratch or select one of their templates (some are free and others require you to either have a paid plan).

Once you have selected your template, you can simply drag and drop to add any graphic elements and text to your canvas. You can also upload your own images.

Quick video tutorial:

Easel.ly

Easel.ly makes it really easy for you to create infographics. When you arrive on their main page, all you need to do is pick one of the many templates they offer. They also offer a way for you to search their template library by category.

Once you have found a template you like (or even when you start from scratch), you will be directed to a new window where you will be able to customize your infographic however you want. easel.ly provides a variety of tools such as backgrounds, shapes, text, charts, and more.

easel ly create and share visual ideas using infographics 2

Quick video tutorial:

3. Interactive content – A Must

In the digital age, as people become increasingly connected through online space, the need for interaction has increased significantly.

Content is not just about providing information, but also creating interactive experiences, stimulating curiosity and encouraging users to participate.

Integrating interactive elements such as surveys, comments, sharing, or even mini-games into content not only increases interaction but also collects valuable data about user behavior.

4. The Rise of Social Media Platforms

The proliferation of social media platforms has fundamentally changed the way people consume and interact with content. Increasingly, consumers are turning to social networks like Facebook, Instagram, and Twitter to discover brands, products, and relevant information. This shift has far-reaching implications for content creators and marketers.

To effectively reach and engage audiences on these platforms, it’s essential to adapt content strategies to align with the unique preferences and behaviors of social media users. This includes understanding the latest trends, leveraging visual content, and prioritizing authentic, engaging interactions.

Key considerations for social media content:

Visual Appeal: Social media is highly visual. Invest in high-quality images and videos to capture attention.
Short-Form Content: Adapt content to fit the formats popular on specific platforms (e.g., short-form videos on TikTok, Instagram Reels).
Engagement: Encourage interaction through comments, likes, shares, and polls.
Algorithm Optimization: Understand the algorithms of different platforms to maximize visibility.
Paid Advertising: Consider using paid advertising to reach a wider audience and target specific demographics.

By understanding these trends and tailoring your content accordingly, you can effectively leverage social media to connect with your audience and achieve your marketing goals.

5. The Power of Blogs

Blogs have become an extremely important communication channel in the digital age. With the development of the internet, blogs are not only a place to share personal thoughts and feelings but also a powerful tool to convey information and knowledge to the community.

Why are blogs important?

Easy to access

Anyone can create a blog and share information easily. This creates an open space where everyone can contribute their opinions and knowledge.

Diverse topics

Blogs cover all topics, from science, technology to culture and society. This makes it easy for readers to find information they are interested in.
Updated information:

Blogs are regularly updated with the latest information, helping readers always grasp new trends and knowledge.
High interaction: Blogs create conditions for readers to interact with writers through comments, helping to create a community of knowledge sharing.
Search Engine Optimization (SEO):

Professional blogging increases visibility on search engines like Google, helping more people know about your content.

The role of blogging in society

Expanding knowledge

Blogs help readers access many different sources of information, thereby expanding their understanding of the world around them.

Create communities

Blogs help connect people with similar interests, creating communities to share knowledge and experiences.
Stimulate creativity:

Blogging encourages writers to be creative, explore and discover new things

Influence decisions

Blogs can influence consumers’ purchasing decisions and service choices.
In short, blogs are an extremely powerful communication tool, playing an important role in sharing information, knowledge and connecting communities. With the constant development of technology, blogs will continue to develop and become an indispensable part of modern life.

Is there a specific aspect of blogging you want to learn more about? For example, how to build a successful blog, how to optimize your blog for SEO, or the types of blogs that are popular today.

Conclusion

The future of content creation is here. With advancements in technology, creating and distributing content has never been easier or more efficient.

As a content creator, you need to embracing these opportunities can significantly improve your workflow and productivity.

Ready to learn more about the latest content trends and how our products can help you succeed? Leave your information below, and our team at Thu Do Multimedia will be in touch shortly to provide personalized support.

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Video Industry Trends and Technologies to Follow for 2025

by Thu Đo Multimedia | Oct 18, 2024 | DRM, AI News, News, OTT, Sigma DRM

The video industry is undergoing a period of rapid transformation, driven by technological advancements and viewer preferences. Businesses are increasingly turning to video content to convey their messages. Join Thu Do Multimedia to update the latest video production trends and technologies in 2025!

Video Industry Market Size and Trends

The video industry market size reached US$70.40 billion in 2022 and is expected to grow at a strong compound annual growth rate (CAGR) of up to 33.5% from 2023 to 2030. The video production industry is undergoing significant transformation, with the explosion of new technologies and changes in consumer behavior.

Especially with the development of online platforms such as Netflix, Amazon Prime, Disney+ and Youtube. This trend is driven by the increasing demand of consumers for video on demand. For example, Netflix has expanded its original content production, investing heavily in creating unique shows and movies to attract subscribers worldwide.

With the rise of mobile, video formats have also changed, focusing more on vertical video formats, suitable for the size of the phone because consumers often use phones more than devices such as desktops, tablets, etc. Videos on Tiktok and Instagram reels, Youtube reels have become popular among users, driving the demand for short-form content creation, and becoming a dominant player in the social media landscape.

User-generated content is more valuable to brands. Companies encourage customers to create their own videos, more personal experiences and share content related to their products.

According to Horizon report, Global video production market 2023 – 2030, highlights

The global video production market generated a revenue of USD 98,987.9 million in 2023 and is expected to reach USD 746,876.7 million by 2030.
The market is expected to grow at a CAGR (2024 – 2030) of 33.5% by 2030.
In terms of segment, fantasy & science fiction accounted for a revenue of USD 27,526.4 million in 2023.
Fantasy & Science Fiction is the most lucrative genre segment registering the fastest growth during the forecast period.
In terms of region, North America was the largest revenue generating market in 2023.
Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Based on the report on the future trends of the video industry, it shows the rapid and ever-increasing growth of video for society and entertainment in the technology era.

Video genres “dominate” the screen

What genres are developing in the video industry?

According to Horizon’s report on the development of video in 2017 – 2030, different film genres are witnessing a remarkable growth in revenue, thanks to the diversification of global audience needs. Action and adventure films will lead in revenue thanks to their ability to attract large audiences from both young and old. Horror and thriller films will also have stable revenue, or science fiction films continue to attract a loyal fan base thanks to technological elements and breakthrough creativity.

From the genre trends that can continue to develop in the near future, businesses can have an overview to produce films and videos that are suitable for the trends and preferences of global audiences.

Which countries are the “sharks” in the video industry

Regional-wise, North America, especially the United States, continues to lead the global video production market thanks to its thriving ecosystem of Hollywood and major tech companies. European countries such as the UK, Germany, and France have also seen significant growth, with a diversification of cultural and local content. In the Asia-Pacific region, China, India, and Japan are emerging countries with strong content production power and regional influence.

Video trends predicted to grow and explode in 2025

1. Short-form videos for social networks

The strong rise of Tik Tok and Instagram Reels, Youtube Reels has affirmed the important role of short-form video content in digital marketing strategies. Videos from 15-60 seconds not only attract attention quickly on high-paced platforms, but also help businesses convey messages in a concise and effective way. This is the reason why short videos have become an indispensable element in the marketing strategies of businesses on social networks.

noi dung ngan — Short – term video industry trends

According to the event, by 2025, short videos will continue to “dominate” the social media landscape. This is a good sign for brands to be more creative in presenting a message that can be summarized into a smooth, easy-to-imagine and “long-remember” video. From product introduction videos, behind-the-scenes videos, promotional programs, short videos are the optimal tool to increase interaction and connect with consumers.

The challenge for businesses in video production is creativity, smoothness, high quality, expressing authenticity to attract and be consistent with the brand message. The first 3 seconds are not attractive, customers can skip you immediately, businesses need to update algorithms, trends to catch up with the video market.

A typical example is Duolingo, a famous language learning application. Duolingo has taken advantage of the power of short videos on TikTok to create humorous content, flexibly combining internet culture memes and educational elements. These videos have helped Duolingo not only attract millions of viewers but also become a fun and close brand icon, helping to significantly increase brand recognition in a short time.

2. AI in video production

AI in video industry min — *Apply AI to video industry* for 2025

In 2025, artificial intelligence (AI) will play an important role in optimizing the video and film production process. AI helps automate many stages of production, from script writing, shooting planning and post-production editing. From there, it is a “powerful assistant” to help you reduce filming time and costs. If a business wants AI to analyze the script?, can they support or which shooting angles are the best? They can analyze in detail.

AI is also used strongly in creating special effects and complex CGI. AI technology has the ability to simulate natural phenomena, object movements or create digital characters, bringing realism to every detail, which you may not expect.

In action scenes that require high precision and safety, AI can support through automatic camera technology and very modern sensor editing systems. For example, AI can automatically recognize and track fast-moving objects, such as racing cars or battle scenes, helping to film complex scenes smoothly and quickly.

However, modernity always comes with high investment costs, not all organizations and businesses invest in AI in video production, so businesses can consider depending on the situation and expected shooting scenes of their business.

3. 360 Video for Immersive Experiences

This is a trend that is gaining traction in 2024 and will continue to “lead the trend” in 2025. Unlike traditional videos, 360-degree videos allow viewers to explore every angle of the scene, creating a sense of life and high interaction. Professional filmmakers are taking advantage of this interactive element to bring new ways to introduce products, locations or events.

video 360 degree — Development of VR for 2025

In commercial video production, 360-degree videos open up a huge opportunity to engage audiences in a whole new way. Imagine potential customers being able to virtually tour your business, or experience an event from multiple perspectives, all with just one click. Industries such as real estate, travel and retail are taking advantage of this trend to introduce spaces and products in an immersive way, helping to increase interaction and attract customers.

With the development of virtual reality (VR) and augmented reality (AR) technology, 360-degree videos will become an indispensable part of many brands’ marketing strategies. Not only entertaining, this trend also helps create memorable interactive experiences, impressing audiences and driving higher conversion rates.

4. Interactive content for deeper interaction

Interactive videos are emerging as an important trend, promising to reshape the future of video advertising. Unlike traditional videos, interactive videos allow video viewers to directly participate in the content through choices, clicking on highlights or answering questions. This increases viewer interaction with businesses, businesses can easily grasp user trends and serve customers better.

Interactive videos are especially effective in brand storytelling, where viewers can interact with the storyline, make decisions or navigate through different content sections. Film producers can take advantage of this video trend by surveying and asking viewers for their opinions on the scenes or endings they expect to see in order to achieve high ratings.

By 2025, more and more businesses will adopt interactive video to create personalized, engaging experiences that inspire action from consumers.

The future of video production will dramatically change the way businesses craft messages and deliver them to viewers. From AI-driven automation to immersive 360-degree videos and interactive content, it will change the way brands create and share stories.

Copyright issues in video production: High cost, but high risk of theft

In today’s digital age, video production is becoming an important marketing strategy for businesses. However, one of the biggest challenges that video producers are facing is copyright and copyright protection of video content.

Videos industry, especially professional videos with high investment levels, require large costs for filming, editing, acting and even advertising. However, when these videos are released on digital platforms, the risk of content theft without copyright protection becomes more common than ever.

A typical example is movies on online movie platforms such as Netflix, K+, Disney+, etc. Even though the copyright of the movie has been purchased, it is still stolen by pirated movie websites and posted for free on those pirated websites. This greatly affects the revenue and reputation of movie producers and distributors. Pirated websites show movies but insert a lot of commercial advertisements from parties such as cockfighting, gambling, etc., which negatively affect viewers’ perception and pose a great potential risk to social trends.

The cost of producing a professional video is not small. According to a report, a short promotional video can cost from several thousand to hundreds of dollars depending on the scale and requirements of the project. However, if copyright is not strictly protected, they can easily be stolen and spread on online channels.

Join hands to defeat the “pandemic”

The “pandemic” of pirated movies, the consciousness of “free viewing” has spread and burned many film and video production businesses. Therefore, applying strong copyright protection measures such as Sigma DRM is extremely important. This technology helps businesses control access and distribution of their content, thereby protecting intellectual property rights and maximizing the value of the video content they produce.

Copyright protection will continue to be a vital element for businesses in the video industry. Investing in Sigma DRM copyright and security technology will certainly help businesses escape the “black hole of pirated movies” and allow businesses to be more confident in developing high-quality, creative and unique content without worrying about “lurking thieves” and “hunting robbers”.

Sigma Multi DRM – A “vaccine” against the piracy epidemic in the video industry

DRM is a digital rights management technology that helps control and prevent unauthorized access to digital content. Sigma Multi DRM is the most advanced solution today in preventing copying and distributing pirated videos. This technology works by encrypting digital content and restricting user access, allowing only those who have been legally licensed to access and view the content.

The highlight of Sigma Multi DRM is the ability to integrate with many different streaming platforms, from services such as Netflix, Amazon Prime to internal systems of businesses. This helps protect video content from being copied, even when it has been released on legal distribution channels. With comprehensive protection capabilities, Sigma Multi DRM becomes one of the leading solutions to prevent copyright infringement.

Sigma Multi DRM solution has achieved the world’s leading Cartesian certification for the first strong digital copyright protection with 3 layers of security.

Sigma- Multi- DRM-dat-chung-chi-Catersian — *Sigma- Multi- DRM- Catersian certificate*

Sigma Multi DRM is not a steel “wall” that no one can penetrate, but it is a “key” that its owner can allow to open and close the “gate” to manage the rights of who can enter and who cannot enter the “territory” of the video.

Protecting Producers’ Videos

For video producers, protecting intellectual property rights is extremely important. From production to distribution, their content is always at risk of being stolen and illegally distributed, greatly affecting revenue and brand. Sigma DRM helps producers protect their film content from the moment it is completed, by encrypting data and strictly controlling access rights.

In addition, Sigma Multi DRM technology also allows producers to track content usage history, helping to promptly detect copyright infringement cases. This not only helps protect the financial interests of businesses but also ensures transparency in the release and distribution of digital content.

DRM AI 1 min — Sigma DRM – Management video in video industry

Protecting Distributors’ Videos

In addition to protecting producer videos, Sigma Multi DRM is also a powerful solution that helps video distributors maintain control of content on streaming platforms and distribution channels. In today’s digital environment, once a video has been released to the public, it is extremely difficult to maintain ownership and control of the content. Pirated videos are easily copied and illegally distributed across multiple unofficial channels.

With Sigma Multi DRM, publishers can protect their content from piracy even after it has been released to the public. By encrypting and restricting access by geographic region, device, or broadcast platform, Sigma DRM ensures that only viewers who have paid or have the legal right to access and use the video content. This helps protect revenue and maintain fairness in the online movie market.

Online course videos are stolen

The video industry does not simply include movies or television, but also refers to videos of online courses or influencers. A typical example is famous lecturers who attract students to register for their courses but are pirated by hackers, selling those pirated courses at much cheaper prices. Courses that synthesize top lecturers are sold at cheap prices everywhere while the owners or edtech businesses do not expect.

The consequences of copying unofficial videos are extremely common. We do not want that to happen, and our solution will definitely help businesses solve this problem completely at a very preferential cost. The number is very small compared to the losses that businesses lose when they are stolen.

Hackers’ video theft techniques are sophisticated and evolve over time. Stay up to date with the methods hackers often use so businesses can understand and avoid them.

Our comprehensive partner

VTVCab On has used Sigma Multi DRM as a powerful copyright protection solution for video content broadcast via the OTT platform at Thu Do Multimedia. Sigma DRM helps encrypt and manage access to videos, ensuring that only users with legal rights can view the content. This not only prevents unauthorized copying but also protects the rights of content producers, ensuring that videos in the video industry are released safely and securely.

Cooperation for development

Thu Do Multimedia is a leading enterprise in digital copyright protection solutions today, we have 15 years of veteran experience with many different digital products and have achieved the most prestigious certifications in the world.

We aspire to help domestic and foreign video businesses protect digital copyright and confidently invest in each product to develop global media. Sigma Multi DRM is a comprehensive solution that businesses resolutely need to deploy in the era of video industry that is accelerating every second.

Contact Thu Do Multimedia today for advice on OTT, DRM, CDN solutions for businesses!

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Professional Livestreaming: Optimal Solution With Sigma Livestream In 2025

by Thu Đo Multimedia | Oct 15, 2024 | AI News, Chưa phân loại, Dịch Vụ

In the digital age, Livestreaming has become a powerful tool for businesses and organizations operating in the commercial sector. As a result, the demands for a quality livestream are increasingly emphasized. Understanding the needs of businesses, Thu Do Multimedia and Sigma Livestreaming are the perfect solution for you.

Why is Livestreaming important?

Direct Interaction

Livestream is a form of interaction between sellers and customers, thereby creating customer demand for the products that businesses offer. Therefore, the ability to connect with the author is the key to making exchanges and sales of goods easier and more convenient.
Creating a strong connection with the audience, increasing trust and loyalty is the key to the success of a livestream with listeners. And it is also through these direct forms that businesses can integrate technology to increase customer interaction even more than before.

Increase conversion

The ultimate goal of a livestream or any other communication activity is to collect potential leads and turn them into conversions. This is applied to almost all online and offline advertising models today.

But compared to traditional advertising models, Livestreaming has more strengths than conventional advertising forms, which is the ability to interact. The audience does not have to go to the place to directly experience the product, but now, all they need is an electronic device. Consumers can completely participate at any time, in any livestream they want, including product introductions or seminars without having to go anywhere.

Also from watching the livestreaming, users are more inclined to buy tickets directly to those seminars when they have experienced what they see on the Internet. This is also the key to the success of many businesses operating on digital platforms.

According to reports from Go Pro, one of the technology trend information sites, up to 67% of people who participate in a livestream of an event will directly BUY tickets to that conference! This is also the key to the success of many businesses operating on digital platforms

Conversion Livestreaming — **Source**: Go Pro Live Streaming Trends Analysis

Branding – easier than ever!

A well-developed brand will trigger emotional signals in customers, making them love your brand more than other brands. Especially, in the era of rapid digital technology development like today, brand building does not stop through offline means but needs to prioritize building and developing brands on digital platforms.

And what is an easier way to convey that information than through livestreaming? Creating a professional, modern and close image to customers is a must in today digital world.

According to reports from Go-Globe, up to 55% of businesses currently use live video to promote and introduce their brands. And these branding activities are also very positively received, when up to 54% of consumers are willing to watch more live videos about their favorite brands.

Livestreaming Report Go Globe — **Source**: Go Pro Live Streaming Trends Analysis

Fostering community development

Society is witnessing strong changes in technology. Along with that, the number of Internet users has also witnessed unimaginable leaps in 2024. On January 31, We Are Social – the leading creative agency on social networks and Meltwater – the leading agency in the field of social and media intelligence released Digital 2024 – the latest annual report on social networks and global digital trends.

Digital 2024 Livestreaming — Source: We are social

According to reports from this site, we can draw the following conclusions:

The number of unique mobile phone users will reach 5.61 billion by early 2024. The latest data from GSMA Intelligence shows that 69.4 percent of the world’s total population now uses a mobile device, with the global total increasing by 138 million (+2.5 percent) since the beginning of 2023.

More than 66 percent of all people on Earth now use the internet, with the latest data bringing the global total to 5.35 billion. Internet users have increased by 1.8 percent in the past 12 months, thanks to 97 million new users since the beginning of 2023.

We are social Report Live streaming — Source: We are social

Read more: 5 Billion Social Media Users

The world is moving into a new era, and Internet communities are a delicious bait for businesses to target. Regardless of the business sector, whether it is about products and services, Livestream can easily reach these audiences in this large market. Therefore, Livestreaming is increasingly appreciated because of the effectiveness it brings.

Challenges of Livestreaming

In the face of the powerful surge in livestreaming, businesses within the digital sector, particularly those in television and education, are experiencing significant growth. Despite this progress, livestreaming on existing platforms continues to present substantial challenges regarding quality and consumer experience. Key concerns include:

Quality of livestreaming session

Images are the first thing we access. And what’s worse is that the first experience is what makes customers lose sympathy for the service. Many livestreams today use inaccurate equipment and standards. As a result, a series of problems appear such as problems with the transmitted file or poor image quality, which will greatly affect the viewer’s experience.
And especially, in the television and education industry, live streaming videos encounter common errors such as “lag” and delay, which have become all too familiar:

The quality of Livestreams on online learning platforms are either spontaneous or recorded in the form of Video on Demand. However, these files also leave many questions about the form and quality of their live versions.

Let’s take Coursera, one of the largest online learning platforms in the world, as an example. With the huge amount of content and lectures that this platform brings, it is difficult for them to ensure that all recorded files have the same quality. The players on this platform only support us with videos below 720P quality compared to other online learning platforms that are only available on the market.

Coursera Livestreaming VOD — **Source**: Coursera

But what about the stability of the live sessions? Most of the time, live sessions cannot operate smoothly when there are too many people participating directly in the livestream.

Many units operating in the education sector in Vietnam have also applied Facebook as their main live streaming platform. However, most of Facebook’s live sessions also bring an uncomfortable experience when the livestream unit itself lacks the necessary tools to ensure the smoothness of the live sessions as well as the quality it brings.

However, in the form of playback, Facebook has also improved the quality of its VOD files by allowing users to completely customize Full HD resolution, which is a step up from other live platform.

Content – The key factor

Content is also a key factor in determining a successful livestreaming session.
With the current booming live streaming trends on the internet, it will be difficult for content to stand out from other competitors.

User’s interaction: a MUST!

Interaction is always the key to a successful livestream.
Your company operates in the digital field, such as providing live football matches through your platform. And what’s better than when the commentators and listeners can participate directly and interact with each other through the available interfaces on the platform such as score predictions, winning minigames…
Users are always the focus of every business, so having a livestream system that focuses on consumer experience and interaction will benefits on both ends.

Platform compatibility

Livestreaming is like that, but businesses sometimes think that if we only focus on the and image quality of livestreaming, we forget that sometimes the user’s device does not support those files or not.
Recorded live sessions, whether big or small, must be broken down and converted into formats that consumer devices can view.
And if this is not in your mind, then your brand is lagging behind many other competitors.

About Thu Do and our solution – Sigma Livestream

Sigma Livestream – The solution for your business

Understanding what television and education businesses are facing, with dedication and desire to develop, Thu Do Multimedia has developed a solution to help businesses improve their broadcasting experience
Sigma Livestreaming is the leading solution, helping businesses overcome all challenges and perform professional Livestream sessions. With outstanding features:

Excellent image and sound quality

Ensure a smooth, vivid viewing experience for the audience.

Support multiple live streaming modes

Support multiple livestreaming modes, include

Normal live streaming: About 20-30 seconds, suitable for highly interactive live streaming sessions.
Low-latency live streaming: About 8-10 seconds, suitable for live streaming sessions that require instant interaction.
Ultra-low-latency live streaming: About 2-4 seconds, ideal for live streaming sessions of games and sports events.

Transmux and transcode live streaming channels

Convert to popular formats such as HLS, MPEG-DASH, ensuring compatibility with all devices.

Pseudo-live streaming from VOD:

Schedule playback of pre-recorded videos, creating a livestreaming feel!

Flexible content management

Live DVR, source recording, playback of broadcasted content.

In-depth analytics

Track your livestreaming performance and get detailed reports.

Why Sigma Livestream are your choice

Intuitive, easy-to-use interface

Even non-professionals can easily use and get acquainted based on the instructions from our staff. We guarantee that you can use this solution proficiently after a short time of use.

High security, say bye to content thief!

All live session content is secured and carefully packaged, under the control of the content publisher and our digital copyright manager – Sigma Multi DRM.
You do not need to worry about your lecture content being spread online or the TV shows that you and your business pay to distribute being stolen. Because our solution promises to protect 100% of your content, regardless of the online form.

24/7 technical support

Our technical team is always ready to support customers
Our technical team promises to be available 24/7 whenever customers have problems and questions related to the software. We will always be there when you need us!

Integrated with many systems:

Easily integrated with existing business systems.
Sigma Livestream is a user-friendly solution that works smoothly and does not cause conflicts with other business software.

A story of success

Moon.Vn’s success with Sigma Livestream

Moon.Vn is one of the largest online learning platforms in Vietnam. The company’s transformation into the digital field, providing online lectures via a livestream system is one of Moon’s bright spots compared to other learning organizations.
And to achieve that success, Moon has cooperated with Thu Do Multimedia to be able to enhance the experience and quality of recorded recordings and live livestreams. Developed by leading experts in the field of education, Moonbook is proud to be a breakthrough learning solution with high applicability, while pursuing the mission of building a quality, optimal education for millions of students.

Moon Livestreaming — **Source**: Moon.vn

Moonbook is considered a flexible and effective learning tool when it can bring readers into a modern online learning environment. By combining advanced methods such as diversifying learning forms, visualizing knowledge, interacting and responding quickly, Moonbook helps develop technology skills, proactive thinking habits and approaching knowledge scientifically.

Thanks to the dedication of the teaching profession as well as the development of Thu Do’s solutions, Moon has become a powerful tool for students and will soaring through the market.

About VTVcab On – A break through of modern televison!

Another partner of Thu Do Multimedia, VTV Cab On, has also used the Sigma Livestream solution from the capital to ensure continuity and enhance their user experience.
VTV cab on is the place to broadcast live many major football and sports tournaments in the world. To ensure the smoothest live viewing experience for users, VTVcab On has used full support solutions from Thu Do Multimedia for their livestreaming platform.
From that cooperation, VTVcab On’s live TV programs have achieved great success in current television technology and are a trusted destination for many users.

VTVcab On Livestreaming — **Source**: VTVcab On

Livestreaming – Conclusion

Modern streaming solutions not only provide flexibility in content delivery but also provide advanced security and interaction features. With core benefits such as access management and content protection, simullive streaming, live chat and livestream playback, businesses can optimize user experience and protect the value of their content.

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