The rapid pace of technological advancements is reshaping every industry, and the content industry is no exception. To stay competitive and deliver high-quality, engaging content, understanding emerging trends is crucial. Let’s explore some of the key content trends that will dominate 2025 with Thu Do Multimedia!
1. The power of AI
AI is no longer a stranger to most of us. It’s a topic that has dominated social media and mainstream news for years and years!
For content creators like, AI has emerged as a game-changing tool. With its user-friendly interface and widespread accessibility, AI has significantly streamlined workflows and boosted productivity:
Highly Personalized Content: AI can deeply analyze user data to create content that perfectly aligns with each individual’s preferences and needs. This enhances engagement and marketing campaign effectiveness.
Diverse Content Creation: Beyond text, AI can generate high-quality images, videos, and audio, opening up countless new creative possibilities for content creators.
SEO Optimization: AI-powered SEO tools analyze keywords and optimize content to rank higher on search engines, increasing content reach.
Time and Cost Savings: AI automates many repetitive tasks, reducing errors and shortening content production time.
With such features, AI has been and is still one of the top trends in innovation. And in 2025, who knows what AI can do?
How should you be using AI in your personal work
While AI has become a valuable tool for content creation, it’s essential to remember that human creativity and originality remain irreplaceable.
While AI can assist with tasks like generating ideas, conducting research, and even writing drafts, it’s crucial to maintain your unique voice and style.
This distinctiveness and weirdness will set your content apart from the competition and resonate with your audience, which make you SPECIAL!
There are a plethora of ways to use AI tools in your content creation process, but here are some ways I’m using AI as a writer:
Generate ideas, especially about range that you’ve never heard of before
Draft article outlines
Rephrase paragraphs or phrases with a specific tone
Repurpose blog posts into social media posts
Say goodbye to burnout and hello to a healthier work-life balance. AI can help you streamline your workflow, reduce stress. Your back will thank you after!
Work Smarter with these 4 Best AI tools
AI may greatly simplify your work as a writer, from ideation to outline creation to content reuse.
Naturally, artificial intelligence won’t perform your finest work for you. We are aware that the strangeness and wonder of human creation cannot yet be fully replicated. However, AI can relieve you of some of the workload so you can concentrate on developing your content.
However, it can be challenging to determine which AI tools and software are worth your time (and money) given the constantly expanding array of options available on the market, all of which claim to be able to help you generate, streamline, and automate your writing process.
Buffer’s AI Assistant
Best AI writing tool for social media content
The AI Assistant from Buffer was designed with social media in mind. Buffer allows you to schedule your material as you generate it, which streamlines the content production process (no more copy-pasting to different social networks, which is particularly tiresome if you’re cross-posting to numerous platforms).
The fact that Buffer’s AI Assistant is aware of the subtleties of every social media network is its best feature. For instance, you won’t go over your character limit when creating content for X (previously Twitter). Additionally, it has been trained to make Instagram posts more lighthearted and LinkedIn posts more formal.
The assistant’s editing buttons are another time-saving tool. Simply pick Rephrase, Shorten, Expand, More informal, or More formal to come closer to the information you want without having to type further instructions to the Assistant to change your post.
Another time-saver is that you can utilize these buttons to edit certain sections of your posts rather than rewriting them from scratch.
Beyond these basic functionalities, here are some of my favorite use cases for writers who want to develop their own brands and produce more material for social media.
Personalized ideas
As a social media manager and creator, I can tell you that social media writer’s block is far worse than ordinary writer’s block. Maybe it’s the sheer amount of material you need to produce. Who knows?
Thankfully, I’ve discovered Buffer’s AI Assistant, thus this is no longer an issue. I go to Buffer’s Create Space, where I brainstorm all of my post ideas, and click the Generate Ideas button when I’m at a loss for what to post.
The assistant will ask you two questions in order to better understand what will appeal to your audience:
What do you do for a living?
Who are you trying to reach?
After that, the Assistant will produce a flow of concepts for you to evaluate, one at a time.me. On each one, you’ll be able to hit Use it, which will open a pre-filled post creation window, or Try another to regenerate.
Repurpose other posts and content
One of the best use cases for this tool is the ability to repurpose content that has performed well or rewrite it to be more appropriate for another platform.
I often use the latter to rework posts I’ve created for LinkedIn into a Twitter thread, something that took me ages to develop!
Something else I’m leaning into right now is repurposing older social media posts into something fresh. There’s a fair chance a huge chunk of my audience missed certain posts, and those who saw them likely won’t remember if they did (especially if the original post has been given a glow-up).
I also use the AI Assistant to summarize entire blog posts I’ve written into bite-sized social snippets — another thing that used to take me ages.
Free and limitless on all Buffer plans
Unlike many other AI writer tools, especially those built for social media, there’s no ‘credits’ system in place. The AI Assistant is free to use, as is Buffer (for up to three channels). When it comes to the number of prompts and rephrases you can submit, the limit does not exist!
As one of the first AI writing tools to market (then known as Jarvis), Jasper has had time to hone its UI and feature set.
Along with AI text generation for a plethora of specific projects — everything from landing pages to full-on marketing campaigns, Jasper also boasts Remix (a dedicated tool for reworking content via a link, uploaded document, or text), Chat (a back-and-forth chat box with the AI to help you brainstorm or hone ideas), plus a Chrome extension.
Jasper has moved beyond just copywriting and now aims squarely at marketing teams. The collaborative features mean everyone can jump into various documents and view projects and campaigns at a glance with nifty Kanban and calendar views. Managers and editors can also add in things like brand voice and style guide documents to ensure things stay on track across all content pieces.
When writing, Jasper’s intuitive system will ask you to enter a simple prompt or choose from a list of templates. From there, you’ll be asked for more information upfront, which differs depending on what you’re working on. Before generating your draft, you can add things like your target audience, specific points to include, and more — but the AI can predict these things so well that this usually just involves choosing from some recommended options.
While Jasper is intuitive and great for teams, it’s worth noting that the foundation of the tool is the same as most of the other (cheaper) options on this list. Jasper “uses over a dozen language models,” but the marketing copy generated is similar to what you’ll get from ChatGPT and other AI writing software.
Copy.ai
Copy.Ai: Best AI writing tool for automating repetitive writing tasks
Copy.ai is another tool on this list that has outgrown the content generation mold it was born into. The multifaceted tool aims to help Sales and Marketing teams go from “go-to-market bloat to velocity.”
What that means in practice is a slick tool a lot like Jasper. However, Copy.ai places more emphasis on repeatable workflows that will help save marketers (or salespeople) time — think “repurpose this blog post into a LinkedIn post,” “Check this copy for plagiarism,” or “Find prospects at company X.”
You can choose these workflows from an impressive library or customize your own. The finished product will look something like a flowchart, where each step in the process is effectively an AI prompt (or a series of them).
ChatGPT
Best free AI writing tool
You might be surprised to find ChatGPT in and amongst some of its more niche competitors, but I’d be remiss not to mention it here. As a free AI writing tool (for GPT-3, at least), ChatGPT is one I keep returning to for quick ideas, blog post outlines, and goofy metaphors.
ChatGPT, a chatbot based on Open AI’s GPT model, is what many of the bells-and-whistle-filled tools above are built on and what helps generate the copy that lands in their fancy interfaces.
Learning to prompt ChatGPT takes some doing — I tend to err on the side of providing as much context as possible — but the chat-style interface can be helpful as you refine your ask and tweak prompts as you go.
2. Infographic
About Infographic
Infographics are a combination of images and information that needs to be conveyed. 45% of marketers often use this content marketing trend to convey content quickly.
Here are some statistics that Thu Do Multimedia learned from a recent HubSpot Blog study:
56% of marketers who have used infographics say that it is one of the most effective content design trends for them.
52% of advertisers plan to invest the same amount of money in infographics in the next year.
The remaining 38% plan to focus more on infographics in the next year.
Infographics are effective because they are beautifully designed and provide useful information to viewers. An illustration is worth a thousand words.
Great Tools – Just For You!
There is no doubt that infographics are a great way to turn complex data and information into engaging and easy-to-understand graphics. The problem is that while it may seem simple to create an infographic, how do you actually design a professional one?
We have selected the top tools and apps for creating infographics. Some of them are easy to use for non-designers, with ready-made templates and other useful features.
Canva is a powerful online design tool (and infographic maker) that allows you to create a variety of designs even if you do not have any design knowledge.
Canva Content
Canva provides a huge range of templates for you to pick from based on your exact design needs. A lot of the templates themselves are free, and some include elements like icons and pictures that you can purchase or replace with your own elements).
Canva Content
Here’s a quick tutorial on how to use Canva for infographic design:
Similar to Canva, Venngage offers you a few different options to pick from in terms of what it is you want to create. You will find templates for things like reports, posters, promotions, and of course, infographics.
Within the infographic section, you will also find additional options to pick from that tend to deal with particular topics and categories of infographics, like:
Statistical
Informational
Process
Comparison
Timeline
Geographic
Charts
Tutorial
Once you find a template you like, it’s time to customize it! Venngage allows you to insert what they call “Widgets,” which can include things like maps and charts based on the specific info and data you have for your infographic.
Piktochart is another good option to create different types of infographics. You can pick from a few different formats, including a traditional infographic size (tall and skinny), presentation size (for slide decks), poster, and report.
You can then either create your own infographic from scratch or select one of their templates (some are free and others require you to either have a paid plan).
Once you have selected your template, you can simply drag and drop to add any graphic elements and text to your canvas. You can also upload your own images.
Easel.ly makes it really easy for you to create infographics. When you arrive on their main page, all you need to do is pick one of the many templates they offer. They also offer a way for you to search their template library by category.
Once you have found a template you like (or even when you start from scratch), you will be directed to a new window where you will be able to customize your infographic however you want. easel.ly provides a variety of tools such as backgrounds, shapes, text, charts, and more.
Quick video tutorial:
3. Interactive content – A Must
In the digital age, as people become increasingly connected through online space, the need for interaction has increased significantly.
Content is not just about providing information, but also creating interactive experiences, stimulating curiosity and encouraging users to participate.
Integrating interactive elements such as surveys, comments, sharing, or even mini-games into content not only increases interaction but also collects valuable data about user behavior.
4. The Rise of Social Media Platforms
The proliferation of social media platforms has fundamentally changed the way people consume and interact with content. Increasingly, consumers are turning to social networks like Facebook, Instagram, and Twitter to discover brands, products, and relevant information. This shift has far-reaching implications for content creators and marketers.
To effectively reach and engage audiences on these platforms, it’s essential to adapt content strategies to align with the unique preferences and behaviors of social media users. This includes understanding the latest trends, leveraging visual content, and prioritizing authentic, engaging interactions.
Key considerations for social media content:
Visual Appeal: Social media is highly visual. Invest in high-quality images and videos to capture attention.
Short-Form Content: Adapt content to fit the formats popular on specific platforms (e.g., short-form videos on TikTok, Instagram Reels).
Engagement: Encourage interaction through comments, likes, shares, and polls.
Algorithm Optimization: Understand the algorithms of different platforms to maximize visibility.
Paid Advertising: Consider using paid advertising to reach a wider audience and target specific demographics.
By understanding these trends and tailoring your content accordingly, you can effectively leverage social media to connect with your audience and achieve your marketing goals.
5. The Power of Blogs
Blogs have become an extremely important communication channel in the digital age. With the development of the internet, blogs are not only a place to share personal thoughts and feelings but also a powerful tool to convey information and knowledge to the community.
Why are blogs important?
Easy to access
Anyone can create a blog and share information easily. This creates an open space where everyone can contribute their opinions and knowledge.
Diverse topics
Blogs cover all topics, from science, technology to culture and society. This makes it easy for readers to find information they are interested in. Updated information:
Blogs are regularly updated with the latest information, helping readers always grasp new trends and knowledge. High interaction: Blogs create conditions for readers to interact with writers through comments, helping to create a community of knowledge sharing. Search Engine Optimization (SEO):
Professional blogging increases visibility on search engines like Google, helping more people know about your content.
The role of blogging in society
Expanding knowledge
Blogs help readers access many different sources of information, thereby expanding their understanding of the world around them.
Create communities
Blogs help connect people with similar interests, creating communities to share knowledge and experiences. Stimulate creativity:
Blogging encourages writers to be creative, explore and discover new things
Influence decisions
Blogs can influence consumers’ purchasing decisions and service choices. In short, blogs are an extremely powerful communication tool, playing an important role in sharing information, knowledge and connecting communities. With the constant development of technology, blogs will continue to develop and become an indispensable part of modern life.
Is there a specific aspect of blogging you want to learn more about? For example, how to build a successful blog, how to optimize your blog for SEO, or the types of blogs that are popular today.
Conclusion
The future of content creation is here. With advancements in technology, creating and distributing content has never been easier or more efficient.
As a content creator, you need to embracing these opportunities can significantly improve your workflow and productivity.
Ready to learn more about the latest content trends and how our products can help you succeed? Leave your information below, and our team at Thu Do Multimediawill be in touch shortly to provide personalized support.
The video industry is undergoing a period of rapid transformation, driven by technological advancements and viewer preferences. Businesses are increasingly turning to video content to convey their messages. Join Thu Do Multimedia to update the latest video production trends and technologies in 2025!
Video Industry Market Size and Trends
The video industry market size reached US$70.40 billion in 2022 and is expected to grow at a strong compound annual growth rate (CAGR) of up to 33.5% from 2023 to 2030. The video production industry is undergoing significant transformation, with the explosion of new technologies and changes in consumer behavior.
Especially with the development of online platforms such as Netflix, Amazon Prime, Disney+ and Youtube. This trend is driven by the increasing demand of consumers for video on demand. For example, Netflix has expanded its original content production, investing heavily in creating unique shows and movies to attract subscribers worldwide.
With the rise of mobile, video formats have also changed, focusing more on vertical video formats, suitable for the size of the phone because consumers often use phones more than devices such as desktops, tablets, etc. Videos on Tiktok and Instagram reels, Youtube reels have become popular among users, driving the demand for short-form content creation, and becoming a dominant player in the social media landscape.
User-generated content is more valuable to brands. Companies encourage customers to create their own videos, more personal experiences and share content related to their products.
According to Horizon report, Global video production market 2023 – 2030, highlights
The global video production market generated a revenue of USD 98,987.9 million in 2023 and is expected to reach USD 746,876.7 million by 2030.
The market is expected to grow at a CAGR (2024 – 2030) of 33.5% by 2030.
In terms of segment, fantasy & science fiction accounted for a revenue of USD 27,526.4 million in 2023.
Fantasy & Science Fiction is the most lucrative genre segment registering the fastest growth during the forecast period.
In terms of region, North America was the largest revenue generating market in 2023.
Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.
Based on the report on the future trends of the video industry, it shows the rapid and ever-increasing growth of video for society and entertainment in the technology era.
Video genres “dominate” the screen
What genres are developing in the video industry?
According to Horizon’s report on the development of video in 2017 – 2030, different film genres are witnessing a remarkable growth in revenue, thanks to the diversification of global audience needs. Action and adventure films will lead in revenue thanks to their ability to attract large audiences from both young and old. Horror and thriller films will also have stable revenue, or science fiction films continue to attract a loyal fan base thanks to technological elements and breakthrough creativity.
From the genre trends that can continue to develop in the near future, businesses can have an overview to produce films and videos that are suitable for the trends and preferences of global audiences.
Which countries are the “sharks” in the video industry
Regional-wise, North America, especially the United States, continues to lead the global video production market thanks to its thriving ecosystem of Hollywood and major tech companies. European countries such as the UK, Germany, and France have also seen significant growth, with a diversification of cultural and local content. In the Asia-Pacific region, China, India, and Japan are emerging countries with strong content production power and regional influence.
Video trends predicted to grow and explode in 2025
1. Short-form videos for social networks
The strong rise of Tik Tok and Instagram Reels, Youtube Reels has affirmed the important role of short-form video content in digital marketing strategies. Videos from 15-60 seconds not only attract attention quickly on high-paced platforms, but also help businesses convey messages in a concise and effective way. This is the reason why short videos have become an indispensable element in the marketing strategies of businesses on social networks.
Short – term video industry trends
According to the event, by 2025, short videos will continue to “dominate” the social media landscape. This is a good sign for brands to be more creative in presenting a message that can be summarized into a smooth, easy-to-imagine and “long-remember” video. From product introduction videos, behind-the-scenes videos, promotional programs, short videos are the optimal tool to increase interaction and connect with consumers.
The challenge for businesses in video production is creativity, smoothness, high quality, expressing authenticity to attract and be consistent with the brand message. The first 3 seconds are not attractive, customers can skip you immediately, businesses need to update algorithms, trends to catch up with the video market.
A typical example is Duolingo, a famous language learning application. Duolingo has taken advantage of the power of short videos on TikTok to create humorous content, flexibly combining internet culture memes and educational elements. These videos have helped Duolingo not only attract millions of viewers but also become a fun and close brand icon, helping to significantly increase brand recognition in a short time.
2. AI in video production
Apply AI to video industry for 2025
In 2025, artificial intelligence (AI) will play an important role in optimizing the video and film production process. AI helps automate many stages of production, from script writing, shooting planning and post-production editing. From there, it is a “powerful assistant” to help you reduce filming time and costs. If a business wants AI to analyze the script?, can they support or which shooting angles are the best? They can analyze in detail.
AI is also used strongly in creating special effects and complex CGI. AI technology has the ability to simulate natural phenomena, object movements or create digital characters, bringing realism to every detail, which you may not expect.
In action scenes that require high precision and safety, AI can support through automatic camera technology and very modern sensor editing systems. For example, AI can automatically recognize and track fast-moving objects, such as racing cars or battle scenes, helping to film complex scenes smoothly and quickly.
However, modernity always comes with high investment costs, not all organizations and businesses invest in AI in video production, so businesses can consider depending on the situation and expected shooting scenes of their business.
3. 360 Video for Immersive Experiences
This is a trend that is gaining traction in 2024 and will continue to “lead the trend” in 2025. Unlike traditional videos, 360-degree videos allow viewers to explore every angle of the scene, creating a sense of life and high interaction. Professional filmmakers are taking advantage of this interactive element to bring new ways to introduce products, locations or events.
Development of VR for 2025
In commercial video production, 360-degree videos open up a huge opportunity to engage audiences in a whole new way. Imagine potential customers being able to virtually tour your business, or experience an event from multiple perspectives, all with just one click. Industries such as real estate, travel and retail are taking advantage of this trend to introduce spaces and products in an immersive way, helping to increase interaction and attract customers.
With the development of virtual reality (VR) and augmented reality (AR) technology, 360-degree videos will become an indispensable part of many brands’ marketing strategies. Not only entertaining, this trend also helps create memorable interactive experiences, impressing audiences and driving higher conversion rates.
4. Interactive content for deeper interaction
Interactive videos are emerging as an important trend, promising to reshape the future of video advertising. Unlike traditional videos, interactive videos allow video viewers to directly participate in the content through choices, clicking on highlights or answering questions. This increases viewer interaction with businesses, businesses can easily grasp user trends and serve customers better.
Interactive videos are especially effective in brand storytelling, where viewers can interact with the storyline, make decisions or navigate through different content sections. Film producers can take advantage of this video trend by surveying and asking viewers for their opinions on the scenes or endings they expect to see in order to achieve high ratings.
By 2025, more and more businesses will adopt interactive video to create personalized, engaging experiences that inspire action from consumers.
The future of video production will dramatically change the way businesses craft messages and deliver them to viewers. From AI-driven automation to immersive 360-degree videos and interactive content, it will change the way brands create and share stories.
Copyright issues in video production: High cost, but high risk of theft
In today’s digital age, video production is becoming an important marketing strategy for businesses. However, one of the biggest challenges that video producers are facing is copyright and copyright protection of video content.
Videos industry, especially professional videos with high investment levels, require large costs for filming, editing, acting and even advertising. However, when these videos are released on digital platforms, the risk of content theft without copyright protection becomes more common than ever.
A typical example is movies on online movie platforms such as Netflix, K+, Disney+, etc. Even though the copyright of the movie has been purchased, it is still stolen by pirated movie websites and posted for free on those pirated websites. This greatly affects the revenue and reputation of movie producers and distributors. Pirated websites show movies but insert a lot of commercial advertisements from parties such as cockfighting, gambling, etc., which negatively affect viewers’ perception and pose a great potential risk to social trends.
The cost of producing a professional video is not small. According to a report, a short promotional video can cost from several thousand to hundreds of dollars depending on the scale and requirements of the project. However, if copyright is not strictly protected, they can easily be stolen and spread on online channels.
Join hands to defeat the “pandemic”
The “pandemic” of pirated movies, the consciousness of “free viewing” has spread and burned many film and video production businesses. Therefore, applying strong copyright protection measures such as Sigma DRM is extremely important. This technology helps businesses control access and distribution of their content, thereby protecting intellectual property rights and maximizing the value of the video content they produce.
Copyright protection will continue to be a vital element for businesses in the video industry. Investing in Sigma DRM copyright and security technology will certainly help businesses escape the “black hole of pirated movies” and allow businesses to be more confident in developing high-quality, creative and unique content without worrying about “lurking thieves” and “hunting robbers”.
Sigma Multi DRM – A “vaccine” against the piracy epidemic in the video industry
DRM is a digital rights management technology that helps control and prevent unauthorized access to digital content. Sigma Multi DRM is the most advanced solution today in preventing copying and distributing pirated videos. This technology works by encrypting digital content and restricting user access, allowing only those who have been legally licensed to access and view the content.
The highlight of Sigma Multi DRM is the ability to integrate with many different streaming platforms, from services such as Netflix, Amazon Prime to internal systems of businesses. This helps protect video content from being copied, even when it has been released on legal distribution channels. With comprehensive protection capabilities, Sigma Multi DRM becomes one of the leading solutions to prevent copyright infringement.
Sigma Multi DRM solution has achieved the world’s leading Cartesian certification for the first strong digital copyright protection with 3 layers of security.
Sigma- Multi- DRM- Catersian certificate
Sigma Multi DRM is not a steel “wall” that no one can penetrate, but it is a “key” that its owner can allow to open and close the “gate” to manage the rights of who can enter and who cannot enter the “territory” of the video.
Protecting Producers’ Videos
For video producers, protecting intellectual property rights is extremely important. From production to distribution, their content is always at risk of being stolen and illegally distributed, greatly affecting revenue and brand. Sigma DRM helps producers protect their film content from the moment it is completed, by encrypting data and strictly controlling access rights.
In addition, Sigma Multi DRM technology also allows producers to track content usage history, helping to promptly detect copyright infringement cases. This not only helps protect the financial interests of businesses but also ensures transparency in the release and distribution of digital content.
Sigma DRM – Management video in video industry
Protecting Distributors’ Videos
In addition to protecting producer videos, Sigma Multi DRM is also a powerful solution that helps video distributors maintain control of content on streaming platforms and distribution channels. In today’s digital environment, once a video has been released to the public, it is extremely difficult to maintain ownership and control of the content. Pirated videos are easily copied and illegally distributed across multiple unofficial channels.
With Sigma Multi DRM, publishers can protect their content from piracy even after it has been released to the public. By encrypting and restricting access by geographic region, device, or broadcast platform, Sigma DRM ensures that only viewers who have paid or have the legal right to access and use the video content. This helps protect revenue and maintain fairness in the online movie market.
Online course videos are stolen
The video industry does not simply include movies or television, but also refers to videos of online courses or influencers. A typical example is famous lecturers who attract students to register for their courses but are pirated by hackers, selling those pirated courses at much cheaper prices. Courses that synthesize top lecturers are sold at cheap prices everywhere while the owners or edtech businesses do not expect.
The consequences of copying unofficial videos are extremely common. We do not want that to happen, and our solution will definitely help businesses solve this problem completely at a very preferential cost. The number is very small compared to the losses that businesses lose when they are stolen.
VTVCab On has used Sigma Multi DRM as a powerful copyright protection solution for video content broadcast via the OTT platform at Thu Do Multimedia. Sigma DRM helps encrypt and manage access to videos, ensuring that only users with legal rights can view the content. This not only prevents unauthorized copying but also protects the rights of content producers, ensuring that videos in the video industry are released safely and securely.
Cooperation for development
Thu Do Multimedia is a leading enterprise in digital copyright protection solutions today, we have 15 years of veteran experience with many different digital products and have achieved the most prestigious certifications in the world.
We aspire to help domestic and foreign video businesses protect digital copyright and confidently invest in each product to develop global media. Sigma Multi DRM is a comprehensive solution that businesses resolutely need to deploy in the era of video industry that is accelerating every second.
Contact Thu Do Multimedia today for advice on OTT, DRM, CDN solutions for businesses!
In the digital age, Livestreaming has become a powerful tool for businesses and organizations operating in the commercial sector. As a result, the demands for a quality livestream are increasingly emphasized. Understanding the needs of businesses, Thu Do Multimedia and Sigma Livestreaming are the perfect solution for you.
Why is Livestreaming important?
Direct Interaction
Livestream is a form of interaction between sellers and customers, thereby creating customer demand for the products that businesses offer. Therefore, the ability to connect with the author is the key to making exchanges and sales of goods easier and more convenient. Creating a strong connection with the audience, increasing trust and loyalty is the key to the success of a livestream with listeners. And it is also through these direct forms that businesses can integrate technology to increase customer interaction even more than before.
Increase conversion
The ultimate goal of a livestream or any other communication activity is to collect potential leads and turn them into conversions. This is applied to almost all online and offline advertising models today.
But compared to traditional advertising models, Livestreaming has more strengths than conventional advertising forms, which is the ability to interact. The audience does not have to go to the place to directly experience the product, but now, all they need is an electronic device. Consumers can completely participate at any time, in any livestream they want, including product introductions or seminars without having to go anywhere.
Also from watching the livestreaming, users are more inclined to buy tickets directly to those seminars when they have experienced what they see on the Internet. This is also the key to the success of many businesses operating on digital platforms.
According to reports from Go Pro, one of the technology trend information sites, up to 67% of people who participate in a livestream of an event will directly BUY tickets to that conference! This is also the key to the success of many businesses operating on digital platforms
Source: Go Pro Live Streaming Trends Analysis
Branding – easier than ever!
A well-developed brand will trigger emotional signals in customers, making them love your brand more than other brands. Especially, in the era of rapid digital technology development like today, brand building does not stop through offline means but needs to prioritize building and developing brands on digital platforms.
And what is an easier way to convey that information than through livestreaming? Creating a professional, modern and close image to customers is a must in today digital world.
According to reports from Go-Globe, up to 55% of businesses currently use live video to promote and introduce their brands. And these branding activities are also very positively received, when up to 54% of consumers are willing to watch more live videos about their favorite brands.
Source: Go Pro Live Streaming Trends Analysis
Fostering community development
Society is witnessing strong changes in technology. Along with that, the number of Internet users has also witnessed unimaginable leaps in 2024. On January 31, We Are Social – the leading creative agency on social networks and Meltwater – the leading agency in the field of social and media intelligence released Digital 2024 – the latest annual report on social networks and global digital trends.
Source: We are social
According to reports from this site, we can draw the following conclusions:
The number of unique mobile phone users will reach 5.61 billion by early 2024. The latest data from GSMA Intelligence shows that 69.4 percent of the world’s total population now uses a mobile device, with the global total increasing by 138 million (+2.5 percent) since the beginning of 2023.
More than 66 percent of all people on Earth now use the internet, with the latest data bringing the global total to 5.35 billion. Internet users have increased by 1.8 percent in the past 12 months, thanks to 97 million new users since the beginning of 2023.
The world is moving into a new era, and Internet communities are a delicious bait for businesses to target. Regardless of the business sector, whether it is about products and services, Livestream can easily reach these audiences in this large market. Therefore, Livestreaming is increasingly appreciated because of the effectiveness it brings.
Challenges of Livestreaming
In the face of the powerful surge in livestreaming, businesses within the digital sector, particularly those in television and education, are experiencing significant growth. Despite this progress, livestreaming on existing platforms continues to present substantial challenges regarding quality and consumer experience. Key concerns include:
Quality of livestreaming session
Images are the first thing we access. And what’s worse is that the first experience is what makes customers lose sympathy for the service. Many livestreams today use inaccurate equipment and standards. As a result, a series of problems appear such as problems with the transmitted file or poor image quality, which will greatly affect the viewer’s experience. And especially, in the television and education industry, live streaming videos encounter common errors such as “lag” and delay, which have become all too familiar:
The quality of Livestreams on online learning platforms are either spontaneous or recorded in the form of Video on Demand. However, these files also leave many questions about the form and quality of their live versions.
Let’s take Coursera, one of the largest online learning platforms in the world, as an example. With the huge amount of content and lectures that this platform brings, it is difficult for them to ensure that all recorded files have the same quality. The players on this platform only support us with videos below 720P quality compared to other online learning platforms that are only available on the market.
Source: Coursera
But what about the stability of the live sessions? Most of the time, live sessions cannot operate smoothly when there are too many people participating directly in the livestream.
Many units operating in the education sector in Vietnam have also applied Facebook as their main live streaming platform. However, most of Facebook’s live sessions also bring an uncomfortable experience when the livestream unit itself lacks the necessary tools to ensure the smoothness of the live sessions as well as the quality it brings.
However, in the form of playback, Facebook has also improved the quality of its VOD files by allowing users to completely customize Full HD resolution, which is a step up from other live platform.
Content – The key factor
Content is also a key factor in determining a successful livestreaming session. With the current booming live streaming trends on the internet, it will be difficult for content to stand out from other competitors.
User’s interaction: a MUST!
Interaction is always the key to a successful livestream. Your company operates in the digital field, such as providing live football matches through your platform. And what’s better than when the commentators and listeners can participate directly and interact with each other through the available interfaces on the platform such as score predictions, winning minigames… Users are always the focus of every business, so having a livestream system that focuses on consumer experience and interaction will benefits on both ends.
Platform compatibility
Livestreaming is like that, but businesses sometimes think that if we only focus on the and image quality of livestreaming, we forget that sometimes the user’s device does not support those files or not. Recorded live sessions, whether big or small, must be broken down and converted into formats that consumer devices can view. And if this is not in your mind, then your brand is lagging behind many other competitors.
About Thu Do and our solution – Sigma Livestream
Sigma Livestream – The solution for your business
Understanding what television and education businesses are facing, with dedication and desire to develop, Thu Do Multimedia has developed a solution to help businesses improve their broadcasting experience Sigma Livestreaming is the leading solution, helping businesses overcome all challenges and perform professional Livestream sessions. With outstanding features:
Excellent image and sound quality
Ensure a smooth, vivid viewing experience for the audience.
Support multiple live streaming modes
Support multiple livestreaming modes, include
Normal live streaming: About 20-30 seconds, suitable for highly interactive live streaming sessions.
Low-latency live streaming: About 8-10 seconds, suitable for live streaming sessions that require instant interaction.
Ultra-low-latency live streaming: About 2-4 seconds, ideal for live streaming sessions of games and sports events.
Transmux and transcode live streaming channels
Convert to popular formats such as HLS, MPEG-DASH, ensuring compatibility with all devices.
Pseudo-live streaming from VOD:
Schedule playback of pre-recorded videos, creating a livestreaming feel!
Flexible content management
Live DVR, source recording, playback of broadcasted content.
In-depth analytics
Track your livestreaming performance and get detailed reports.
Why Sigma Livestream are your choice
Intuitive, easy-to-use interface
Even non-professionals can easily use and get acquainted based on the instructions from our staff. We guarantee that you can use this solution proficiently after a short time of use.
High security, say bye to content thief!
All live session content is secured and carefully packaged, under the control of the content publisher and our digital copyright manager – Sigma Multi DRM. You do not need to worry about your lecture content being spread online or the TV shows that you and your business pay to distribute being stolen. Because our solution promises to protect 100% of your content, regardless of the online form.
24/7 technical support
Our technical team is always ready to support customers Our technical team promises to be available 24/7 whenever customers have problems and questions related to the software. We will always be there when you need us!
Integrated with many systems:
Easily integrated with existing business systems. Sigma Livestream is a user-friendly solution that works smoothly and does not cause conflicts with other business software.
A story of success
Moon.Vn’s success with Sigma Livestream
Moon.Vn is one of the largest online learning platforms in Vietnam. The company’s transformation into the digital field, providing online lectures via a livestream system is one of Moon’s bright spots compared to other learning organizations. And to achieve that success, Moon has cooperated with Thu Do Multimedia to be able to enhance the experience and quality of recorded recordings and live livestreams. Developed by leading experts in the field of education, Moonbook is proud to be a breakthrough learning solution with high applicability, while pursuing the mission of building a quality, optimal education for millions of students.
Moonbook is considered a flexible and effective learning tool when it can bring readers into a modern online learning environment. By combining advanced methods such as diversifying learning forms, visualizing knowledge, interacting and responding quickly, Moonbook helps develop technology skills, proactive thinking habits and approaching knowledge scientifically.
Thanks to the dedication of the teaching profession as well as the development of Thu Do’s solutions, Moon has become a powerful tool for students and will soaring through the market.
About VTVcab On – A break through of modern televison!
Another partner of Thu Do Multimedia, VTV Cab On, has also used the Sigma Livestream solution from the capital to ensure continuity and enhance their user experience. VTV cab on is the place to broadcast live many major football and sports tournaments in the world. To ensure the smoothest live viewing experience for users, VTVcab On has used full support solutions from Thu Do Multimedia for their livestreaming platform. From that cooperation, VTVcab On’s live TV programs have achieved great success in current television technology and are a trusted destination for many users.
Source: VTVcab On
Livestreaming – Conclusion
Modern streaming solutions not only provide flexibility in content delivery but also provide advanced security and interaction features. With core benefits such as access management and content protection, simullive streaming, live chat and livestream playback, businesses can optimize user experience and protect the value of their content.
Contact us now for advice on the most suitable solution for your business.
The war between hackers and telemovie producers. How to protect your movies from being stolen? This article will reveal 3 ways that hackers may have used to threaten the Telemovie of the business. Let’s find out the details in this article with Thu Do Multimedia!
1. Fierce Rating Race: The Telemovie World is Getting More and More Exciting
New Term
Telemovie is short for Television movie or Television film, is a feature-length film produced and distributed originally by or for a television network, as opposed to a theatrical film.
1.1. Decoding the phenomenon
The race for ratings in the television industry, especially the telemovie genre, is extremely fierce. Producers, directors and actors are constantly striving to create more and more attractive, engaging and dramatic films to attract their audiences.
With the increase of television channels, online platforms and the increasing number of films produced. Filmmakers are forced to create quality, unique products with huge investment budgets, to win the “golden ticket” to stand out from the crowd.
Audiences have many choices between good TV dramas, so they are increasingly more demanding and demanding. Audiences demand films that are not only attractive in content but also have beautiful images, vivid sound and impressive acting. Therefore, film producers chasing high ratings have to invest in higher and higher production costs.
High ratings mean large advertising and high revenue. Therefore, TV stations and producers always aim to achieve outstandingly high ratings to maximize profits. Therefore, the world of telemovies is a race to “hunt for ratings” to have the opportunity to break through and survive through classic films.
1.2. Revealing 05 factors that make a Telemovie successful
In the race to attract the attention of the audience, telemovie filmmakers are constantly creating and innovating. To create a film that makes viewers unable to take their eyes off, waiting eagerly for each episode and having to talk about them enthusiastically. So what are the factors that help a film stand out among thousands of other products and achieve great success?
The first factor is: Possessing a good script
A good script is a solid foundation for the success of a telemovie. The story does not need to be too new or different, but it needs to have depth, exploiting social issues, and complex character psychology.
Building a complete script, with unexpected details, dramatic twists is extremely important. Besides, character building is also a key factor. Multidimensional characters, with their own stories, will more easily win the audience’s sympathy.
Remember, the 2018 psychological film – My Mister has left an echo in the film industry. The film stars IU and actor Lee Sun Kyun. It depicts the life slices of lonely adults in their own lives, and then one moment they realize: “Life is like that, everyone has to face difficulties, but after all, everything will be fine and then everyone has to move forward”. The touching film has excellently received the Baeksang Arts Award for Best Screenplay in 2019.
Two, talented actors
A talented actor will breathe life into each character, each scene, making the character come alive and close to the audience. Choosing the right actor for each scene is not simple. But it is extremely important. So that the actor can immerse himself in different levels of emotion, helping the audience sympathize and immerse themselves in the story. Fully enjoy each scene with genuine emotions.
“Hunting” for top famous actors not only attracts fans but also creates a strong ripple effect. However, for a film to be truly successful, the most important factor is the harmonious combination between the actor and the role. Many films have proven that young, talented actors, even though not too famous, can still create big surprises and win the hearts of the audience.
The movie “Reply 1988” is a typical example, when the young, vibrant cast created a fever not only in Korea but also throughout Asia.
Three, the architect of the movie
The director is the person who “steers the boat” for the movie to dock, the person with the overall vision, decides the style, tone, and atmosphere of the movie. Thanks to talented directors, the emotions of the actors are complete, full, and their images are most perfect when reaching the audience.
Four, Vivid images and sounds
As mentioned above, the audience not only demands movies with vivid scripts, but they also want the movie to have sharp images and vivid sounds. Because it directly affects the audience’s emotions, remembers and creates a deep and lasting impression. To create quality images and sounds, producers must invest thousands of dollars in filming techniques, editing, sound and lighting.
Five, Effective Marketing
Marketing plays an important role in bringing the film closer to the audience. An effective marketing campaign will help create curiosity and attract public attention. Choosing the right media channel, building a unique brand image, and organizing promotional events are necessary activities.
Create emotion
A successful TV series also depends on many other factors. But these are the 5 most important and core factors that every producer aims for and does not want to reveal the details to you.
The producer’s job now is to create classic films that can “captivate” the audience, take viewers from one surprise to another, evoke diverse emotions and leave a deep impression in the hearts of the audience. The audience feels like they are sharing happy and sad moments with them, and always look forward to each next episode. Only by creating such breakthrough films, will there be a chance to “reach the finish line” in the rating marathon race.
2. Between art and commerce: The fierce race for ratings
Ratings are not only a measure of the success of a television program but also become the focus of the entire entertainment industry. From the “big guys” of the media to each individual audience, everyone is interested in this number.
In developed countries such as the US and Korea, measuring ratings has become a daily activity, when almost every television is equipped with measuring devices, helping to record in detail the television viewing habits of each household. Thanks to that, the rating index is continuously updated and public, providing a comprehensive view of the audience’s tastes.
Telemovies with high ratings are the result of many viewers, proving that the script and actors are attractive. Therefore, some producers make films in a “rolling” style, that is, they film and broadcast at the same time. Listening to the audience’s situation to easily change according to the crowd’s expectations, creating attraction from the beginning to the end of the film.
Squeezing into “Prime Time”
As a film producer, everyone wants to be shown in the “prime time” of television. Because this is the time frame that is watched by the most viewers, the film’s images are transmitted the fastest, and the highest rating of the day. However, with the fierce competition for every pixel on the small screen, many TV series are pushed out of prime time by the station to make room for “popular” game shows with high ratings and lots of advertisements.
Many seriously invested telemovies with educational and artistic values find it difficult to squeeze into prime time, and this makes it difficult to call for investment due to the obsession with ratings.
Unhealthy competition
In the race for the No. 1 position on the rankings, many TV producers and directors are constantly improving the quality of their products and investing heavily in big projects. However, behind the halo of high ratings is a “speed war” and many other unpredictable risks. However, the risk of copyright infringement is always lurking, threatening the fruits of their labor. When works are copied and illegally distributed in the digital environment, it not only causes economic damage but also significantly reduces the number of viewers, leading to a serious decline in ratings.
Investing thousands of USD but when broadcast, copyright infringement occurs, losing both revenue and traffic, making the competition twice as difficult. A telemovie must both squeeze into prime time and run faster than pirates to retain high viewership. This is an extremely big risk, rapid loss of revenue, requiring a large investment for the author to protect the copyright of his own film.
In the digital age, information spreads quickly, with just a few sophisticated operations, hackers can own a film of an entire group. Then it is quickly shared on social networks, forums or illegal websites to attract views and make profits. This makes protecting the copyright of telefilm more difficult than ever. From there, the task of holding the “golden key” to protect/manage the digital products of businesses in the production chain is a top priority.
Like the Telemovie “Go Go Squi” is a Chinese film that is causing a fever in Southeast Asia at this time. However, before fans were waiting for each episode to be officially broadcast on FPT Play channel, the entire film was leaked without subtitles until the last episode.
Famous movie was pirated before it aired
Meanwhile, on the copyrighted site FPT Play, the episodes are broadcast only 1-2 hours later than on the official site from China. This has greatly affected the ratings of the film on the official site at the end of the film, and also caused a significant loss for the official copyright buyer.
3. Screen Hacking: Detailed Analysis of 3 Sophisticated Hackers’ Ways to Steal Telemovies
Piracy of television series, especially telemovies, has become a serious problem in the entertainment industry. To better understand this problem, let’s “expose” the tricks that pirates most often use to steal your telemovies:
3.1. Hacking directly into the film distribution system
If telemovies are not protected as strictly and firmly as a “wall”, hackers can use tricks to “crack the code to get the golden egg” of the publisher quickly. Hackers will attack the content management system, the film distribution agent of the producer, the film studio or the online streaming platform. This is where the films are stored before they are released on TV channels.
Don’t let hackers successfully access, because they will take all the episodes of the business and automatically release them on the pirated film website before the official episode is broadcast. Not only that, these films are also of good quality, no different from online, attracting pirated viewers and severely reducing the official rating.
A prominent example is the hack of Sony Pictures in 2014, when a series of films were stolen and distributed before their theatrical release.
What if all the data in the movie that is about to be released is leaked on social networks? All the efforts of hundreds of thousands of people creating the masterpieces will be wasted, thousands of revenue will be lost due to the decrease in viewership and the audience is no longer interested in each TV show.
The more sophisticated the tricks, the more the producers need to update technology and use the best copyright protection software.
3.2. Using screen recording software
This is the second method that hackers are likely to use to steal business film products after they are broadcast online. Although not as direct as hacking into the system, the method of recording the movie screen and uploading it to illegal websites also causes serious consequences for telemovie distributors on platforms such as Netflix, VTVcab, Disney+, Amazon Prime, etc.
Hackers secretly film movie screens
This technique is very difficult to detect, because it is on the user’s side, right on the screen they are legally watching. With this tool, the image quality will not be full HD, smooth, and sharp as when watching online.
Therefore, leading film businesses often use Digital Rights Management (DRM) to limit screen recording. At that time, screen recording software will be blocked by DRM.
3.3. Stealing accounts and sharing content
Another method that is also mainly used by hackers is to use tricks to attack online users’ accounts using techniques such as:
Phishing (phishing via email, text messages),
Brute force (trying many different passwords),
Credential stuffing (using leaked login information from other websites).
After taking over the account, hackers can post it on forums, pirated websites or resell the account to black websites to make illegal profits.
The black techniques that hackers use to steal classic telemovie products from businesses are all due to poor security, many data loopholes, so hackers can easily “infiltrate” and “break the shield”.
Telefilm theft tricks are constantly “changing”
While businesses are fiercely protecting telefilms, the tricks used by “thieves” will become even more sophisticated in the future. With the rapid development of AI today, malware is constantly “transforming” to adapt to the strict protection measures of film producers and distributors.
What is the way out for the telemovie business?
The war cannot be stopped or “tolerated” so that thieves can freely take away the “property” of filmmakers. Digital Rights Management is a global solution to protect the copyright of television dramas. DRM not only helps encrypt and protect television content from unauthorized copying and sharing, but also provides tools to monitor and promptly prevent illegal distribution.
4. Defend yourself against attacks – Sigma Multi DRM solution protects the achievements of telemovie producers
Digital rights management (DRM) solutions such as Widevine, FairPlay, and PlayReady have been deployed to prevent unauthorized access and distribution, but current copyright protection solutions are not sufficient and a multi-pronged approach is needed to address the existing risks.
As mentioned above, there are many ways hackers can break security due to DRM vulnerabilities, and OTT TV providers and online publishers face a range of other risks that require comprehensive DRM software.
“A solid shield” – Sigma Multi DRM is stronger than you think
Sigma DRM is a powerful solution from Thu Do Multimedia to protect copyrights of digital content such as music, online courses, podcasts, cameras, etc. However, to be able to comprehensively protect movies and TV series with large data, we have the latest solution, Sigma Multi DRM.
According to Mr. Nguyen Ngoc Han, Sigma Multi-DRM includes three layers of protection that have been certified by Catersian, an international organization specializing in testing security products globally. Currently, only one product of a technology company in Southeast Asia has been granted this certification.
Sigma Multi-DRM includes three layers of protection that have been certified by Catersian
The tool provides a proactive monitoring solution, including five key features: multi-dimensional threat detection, VPN detection and removal, packet spoofing resistance, user behavior analysis and real-time information.
Using Sigma Multi-DRM integrated with SAO, OTT TV service providers and online music and movie publishers can protect exclusive content, enhance brand reputation, optimize revenue and be proactive in security.
The success of Thu Do Multimedia
Sigma Multi DRM has proven its importance in protecting digital content, especially Telemovie. By integrating AI, Sigma Multi DRM is truly a smart solution, capable of detecting and warning of abnormalities such as device counterfeiting or security vulnerabilities, at an extremely “lightning-fast” speed, in just 1/1000 of a second.
Sigma Multi-DRM’s AI technology helps detect copyright infringements, especially cross-border exploitation activities, providing a comprehensive copyright protection solution for Telemovie. Thanks to that, film producers and distributors can feel secure in distributing content nationwide.
Sigma Multi-DRM is not just a regular software, but a comprehensive steel shield, helping organizations and businesses producing and trading Telemovie to smash all “brain-stealing” plots. This is the ultimate solution in copyright protection, ensuring absolute safety for their “brainchildren”. Sigma Multi-DRM not only brings peace of mind but is also a tool to protect core rights and values, helping businesses stand firm against all challenges and risks of increasingly sophisticated copyright infringement today.
Thu Do Multimedia’s solution has since become the key to helping businesses not only stop the situation of “serious loss of revenue” but also increase profits rapidly thanks to optimal protection of Telemovie products. Investing in Sigma Multi-DRM, a comprehensive solution, actually only takes up an extremely small amount, even insignificant compared to the huge losses that businesses can suffer when copyright is stolen. This is not just a choice but a strategic step to preserve value and grow sustainably.
Above are 5 sophisticated tricks that hackers often use to steal Telemovie assets of businesses that businesses may not realize. To control and protect Telemovie products comprehensively against these increasingly complex threats, deploying the Sigma Multi-DRM solution is extremely urgent. This is not only a protection solution but also a sustainable strategy, helping businesses maintain safety, control revenue and protect reputation during product development. Contact Thu Do Multimedia for the most detailed solution advice!
Most online courses are easily stolen and your business may be one of them without even knowing it. To deal with this challenge, implementing Sigma DRM on online course solution is extremely necessary and effective for every business. Let’s find out the details with Thu Do Multimedia in this article!
1. Scary Truth: More Than 50% of Online Courses Are Being Piracy Abused
Online learning is no longer strange to students or working people. In addition to school lessons, the need to study on online websites is increasing dramatically. Because of the convenience, lesson value and the ability to quickly and proactively absorb knowledge. Therefore, today’s course lectures are very diverse in the fields of finance, soft skills, English, mathematics, marketing, …
This change puts pressure on providers to update and innovate electronic learning materials to attract users. However, along with that are the arising problems.
With the same knowledge content and presentation compiled and posted on the website, it is not difficult for an online learning solution provider to find lectures posted exactly the same on another online learning website without their permission. However, although many lectures are copied, some online learning providers themselves are not interested in registering copyright for their products.
As a result, the rate of online courses being copied illegally and illegally traded on the Internet is increasing rapidly.
MUSO is a company that addresses these questions every day. In its 2018 report, the company found that there were more than 190 billion visits to pirated websites in 2018 alone worldwide.
Number of visits to pirate sites per country (According dataprot.net)
From online piracy statistics, it shows that more than 50% (according to Dataprot) of these recorded visits are to streaming websites, which is still the tool used by most users.
This is really a warning about the problem of illegal copying of online course content that businesses need to pay attention to. Online course businesses are in a “silent war” to manage online lectures.
Hidden Threats: Why Your Online Course Might Be Pirated Without You Knowing
Did you know that with just one click, all the hard work and knowledge you have built can be stolen? Online course piracy is becoming more common and sophisticated.
Educational organizations and businesses that create courses may not be aware that online courses are being copied and distributed illegally. Because they are unmeasured and do not leave a “footprint,” businesses cannot clearly check.
This happens due to a combination of factors:
Lack of advanced security measures:
Most platforms provide basic protections such as password access or user credentials, but these measures can be easily bypassed by tech-savvy individuals. Criminals can easily circumvent those passwords with minimal effort.
Use basic techniques:
Pirates often use screen recording software or download tools to record your videos, slides, or course materials. These tools are readily available and can be used discreetly, making it difficult for businesses to detect that content is being stolen.
Unauthorized Sharing Between Users:
Even with user access controls in place, legitimate users may still share their login credentials with others or download content and distribute it on unauthorized platforms.
No one wants their courses to be used illegally, because that directly affects the revenue and reputation, professionalism of the business. Therefore, towards a solution that needs to protect digital copyright for each lecture, e-learning courses.
2. How to integrate Sigma DRM on online course?
To manage “exclusively operated” online courses, businesses must find an optimized solution. A great solution to help businesses feel secure, free to create, and invest their brains in high-quality courses without worrying about being made public.. From there, they can help their students have a continuous learning path, easily breaking the limits of exam season.
Nowadays, based on rapidly developing technology, there is a solution that is most used by businesses to protect the copyright of online lectures, which is DRM (Digital Rights Management). By using DRM, owners can control how users use the product. Some typical control rights are:
Limit the number of file installations
Limit the time of use
Limit the file users,…
Many businesses around the world are providing different DRM solutions, with their own outstanding features. In particular, Sigma DRM – the No. 1 copyright protection solution in Southeast Asia, will definitely help your business manage 100% of online courses on demand in an optimal way and increase commercialization.
So how does Sigma DRM work?
Unlike physical products, DRM software is deployed by integrating into the business’s service packaging. DRM operations take place internally, like a thread running through it, tightly managing each component of the service, ensuring a seamless and secure experience for the end user.
Sigma DRM software activity profile
Simply put, Sigma DRM works by encrypting file content with a secret key. When students need to use the online course file, they need a Key to decrypt the file. At this point, students can access the course and enjoy the lecture fully in a private space.
For example, a DRM-protected course might limit the number of devices a user can play it on. Or in the case of an e-book, DRM might prevent the material from being printed or shared with unauthorized people.
Specifically, there are 3 levels that DRM can help businesses manage simple e-learning courses:
Setting copyright for a piece of content.
Managing the distribution of that copyrighted content
Controlling what learners can do with that content after it is distributed
To achieve these levels of control, a DRM scheme must effectively identify and describe three entities, including users, content, and usage rights, as well as the relationships between these three entities.
Integrating Sigma DRM into the online course Packager is very quick and businesses can easily manage their online courses easily. From there, they can control the “footprints” on the online learning platform. No more worrying, wondering “Is my online course being illegally commercialized?”
3. Does Sigma DRM affect user experience?
Sigma DRM does not affect user experience as much as other DRMs. Because Sigma DRM is integrated into the online learning system in an optimized way, the user experience is still smooth and seamless on the online learning platform for the most part.
Smooth experience – Passionate learning
Thanks to DRM, students have access to new, smart, advanced, modern and safe technology experiences:
Maximize security
Sigma DRM employs advanced encryption techniques to protect learners’ sensitive data, including personal information, test scores, and progress reports. This ensures a secure and private learning environment.
Personalization
Sigma DRM allows learners to hold the “key” to open their own course. Acquire the best knowledge, tips to pass tough exams right at their fingertips, which ordinary people without the key cannot access.
In particular, the process of encoding and decoding content can basically cause delays in the user experience. But with Sigma DRM, the user experience is still prioritized, smooth and seamless. Thereby helping to retain learners, focusing on absorbing course knowledge without being confused by the code.
A feature “Optimizing response speed from DRM system to client ≤ 1s” is the outstanding feature that Sigma DRM owns, solving the problem that many other DRM software cannot do. We are proud of Thu Do Multimedia’s Sigma DRM, which can bring benefits to both authors and audiences. Managing online courses while providing optimal user experience.
Encrypt each course – Protect each word
Imagine your learning material as a giant library filled with valuable books. With Sigma DRM, each online course will be locked with a special key, only authorized people can unlock and access. This helps protect your intellectual property from those who want to “borrow” without returning.
In addition to simply controlling an individual course, businesses can instead deploy encryption for each course pixel. Businesses around the world have deployed a number of features such as:
Encrypting lecture videos
Managing access rights
Preventing unauthorized downloads
Encrypting pdf documents,…
Thereby, businesses create a professional and safe learning environment. With the solid protection layer of Sigma DRM, the content of the business is always protected, helping students focus on “finding words”.
4K Quality – Freely “accelerate” learning
Many people often mistakenly think that DRM reduces the quality of content. In fact, DRM is just a layer of protection, like a shell that wraps a gift. It helps ensure that you can only use the gift in the way the giver intended. The quality of the gift inside is completely unaffected. DRM is simply a tool to help protect intellectual property rights and prevent unauthorized copying.
4. The Secret to 100% Protection of Online Courses with Sigma DRM
Need a “steel wall” to manage the knowledge repository
In the era of rapid digital technology development, sharing knowledge has become easier than ever. However, along with that, the situation of copying and illegally distributing course content is becoming more and more popular. Many high-quality courses, the dedication of lecturers, are copied and resold at a price of 1/10, causing significant damage to the creators.
“Although we have built a lecture repository on the internal system so that staff can study on their smartphones anywhere, most of them are basic, universal principles. For important content, we still use traditional training methods with printed documents. We still aim to maximize the convenience of smartphones in internal training, but content security is the most important,” said Mr. Vo Hoang Anh, Head of Technology Department at a large corporate training unit in Vietnam.
In response to these concerns, Mr. Nguyen Ngoc Han – CEO of Thu Do Multimedia affirmed: “Sigma Multi DRM is confident in ensuring 100% protection of creators’ content on online platforms” We expect that secure content solutions will contribute to reducing copyright concerns for content creators around the world, thereby promoting creativity in the field of online education and training.
DRM help management elearning course
Affirming position in the international arena
“If talking about enterprises providing comprehensive OTT media solutions including DRM, Thu Do is currently the only enterprise in the world market. Because as we know, there are only 20 enterprises worldwide that have invented DRM, and the other “big guys” only specialize in developing a specific business area. In Thu Do Multimedia’s comprehensive solution, some software may not be excellent but it is enough to meet basic needs. We have prepared a menu for a buffet party, customers can choose all the dishes or some dishes according to their preferences, without having to choose and combine solutions from many suppliers to use”. CEO Thu Do Multimedia affirmed.
Recently, an incident related to Google’s Widevine DRM protection solution – hackers leaked the entire source code to the Internet, causing the content on 4 billion devices in the Android ecosystem and about 2.6 billion devices using the Chrome browser using Widevine to be unable to protect copyright.
Thu Do Multimedia once again proved its ability to major partners in Vietnam when only Sigma DRM was able to resist attacks due to its superior security capabilities compared to foreign DRM providers when it had built a third layer of protection while businesses only built two layers of protection for the DRM solution.
According to Cartesian’s assessment, Thu Do’s Sigma Active Observer- SAO active security layer is the first DRM solution to have such a third layer.
5. Moon.vn – Study with peace of mind, unlimited creativity with Sigma DRM
About Moon.vn
Moon.vn is positioned as one of the leading platforms in the field of online education support in Vietnam. With more than a decade of efforts, it can be said that Moon.vn has contributed to changing the perspective of parents and students on studying and preparing for exams via the internet, becoming one of the reliable solutions for candidates.
Moon.vn provides courses from basic to advanced for students, students or those who need to improve their knowledge and skills. This website mainly provides high-quality learning programs for students from grades 10 to 12, providing English courses such as IELTS, TOEIC test preparation, courses and national high school exam preparation, and specialized courses such as business, programming, foreign languages, marketing, etc.
Moon.vn becomes a strategic partner of Thu Do Multimedia
To manage online courses in the best way, Moon.vn has cooperated with Thu Do Multimedia to deploy Sigma DRM. With the aim of being able to easily manage courses of lecturers, documents and especially the latest product called ID Moonbook.
By combining knowledge and technology, Sigma DRM brings a new learning experience. Using the traditional book form integrated with unique ID codes, Moonbook provides users with the key to access integrated course resources, with detailed answers and intuitive, vivid video explanations.
Learning online easily
Thanks to the Sigma DRM solution, Moon’s courses are encrypted, allowing learners to “exclusively own” paid courses that those who do not pay will not have. This increases fairness for buyers and ensures the reputation of the lecture system’s security. So that learners can rest assured to study the highest quality lectures without encountering mass lectures that are widespread on the internet.
Sigma DRM not only helps Moon easily control student access rights, but also helps Moon increase sales thanks to the strategy of optimizing lecture packages corresponding to specific privileges. From there, learners will choose the rights for the lectures and pay accordingly.
Imagine if a leading online learning platform did not deploy a “golden shield” to protect thousands of lectures, how much revenue would be lost?
Sigma DRM is the “hero” that protects Moon from the powerful attacks of pirates. From there, lecturers and authors can rest assured to produce and invest in the highest quality lectures for their students without worrying about them being easily stolen.
6. Don’t Lose Another Course: Sigma DRM Is The Solution For Bussiness
Surely, businesses do not want to be among the 80% of courses that are blatantly stolen and create 20% of the value for buyers of pirated courses. Protect your brainpower with Sigma DRM to be among the top 20% of businesses using DRM and create 80% of the knowledge value for your genuine students.
Creating an online course takes a lot of time and effort. Therefore, how to manage course content on any digital platform requires more attention than ever. By applying security measures, we hope that we can all create a safe and reliable online learning environment. From there, we can improve the quality of education and facilitate the development of courses for many good lecturers and large businesses.
With Sigma DRM, your business will have a solid “wall” of protection, effectively preventing the copying and sharing of unauthorized content. Don’t let your hard work and dedication be stolen, invest in Sigma DRM to protect your core business values and affirm your leading position in the market.”
CONCLUTON:
Protecting your online courses is not only about protecting your intellectual property but also about maintaining the long-term success of your business. Sigma DRM is the leading solution, helping you avoid copyright infringement risks and effectively protect your learning resources. Contact Thu Do Multimedia now for a free consultation!
The rise of OTT (Over-the-Top) video providers in the digital age has led to a massive increase in content consumption. However, along with this surge, there has also been a significant growth in content theft, which is a major problem in the entertainment industry. Pirates have found ways to exploit weak points in the distribution process, posing a serious threat to OTT video providers.
Content theft not only hurts the revenue models of these providers but also has a negative impact on their popularity and the trust of their users. Interestingly, pirates have managed to outsmart OTT providers with their clever tactics – from copying DVDs to using advanced technology for early releases.
So how exactly do these pirates manage to stay one step ahead? In this article, we will explore the strategies used by these digital pirates behind the scenes.
Understanding Content Theft’ Strategies to Get Ahead
1. Ripping DVDs and Accessing Early Releases
When it comes to content theft, pirates often start with the basics: Ripping DVDs. This is a process where the content of a DVD is copied onto a computer or another storage device. Here’s how they do it:
Software: Pirates use advanced software that can decrypt the protection on DVDs.
Speed: With high-speed computers, they can rip content quickly and efficiently.
Quality: The ripped content usually retains the high quality of the original media.
OTT Video
The significance of ripping DVDs extends beyond just copying content; pirates gain an edge by accessing releases ahead of their official launch in OTT streaming services. This early access is particularly enticing for audiences eager to consume the latest video entertainment without waiting for official release schedules.
Technological advancements play a crucial role in enabling pirates to outsmart OTT providers:
Decryption Tools: Tools that break through copy protection mechanisms on discs are becoming more sophisticated.
File Sharing: Once content is ripped, it’s disseminated through peer-to-peer networks, making it widely available.
Online Storage: Cloud services facilitate quick upload and storage of large video files for easy sharing.
This process not only violates copyright laws but also disrupts the market dynamics. By offering early releases, pirates create a competitive disadvantage for legitimate providers who invest heavily in securing distribution rights.
The ability of pirates to obtain and distribute content before official release has profound implications for OTT streaming services. It undermines release strategies, impacts viewer retention, and overall, challenges the integrity of the video entertainment industry. As technology progresses, pirates continuously refine their methods, staying one step ahead in this clandestine race against content creators and distributors.
2. Utilizing Webrip to Obtain Content
Another method used by pirates to get ahead of OTT providers is the use of Webrip. This term refers to a high-quality video file that’s directly ripped from an online streaming service. Pirates usually obtain these files illegally from OTT providers, subsequently sharing them on pirate sites.
At a technical level, Webrip involves capturing streamed content using special software that can record video and audio output on a computer screen. Pirates often use sophisticated tools designed to bypass any protective measures put in place by the OTT platforms.
A pirate’s eye with an eyepatch, reflecting a digital lock symbol from content theft.
Implications of this method for content theft are quite severe:
Revenue Loss: When users access pirated content instead of subscribing to legitimate OTT platforms, service providers lose out on potential revenue.
Brand Integrity: Pirated content often carries the risk of quality degradation, which can impact the viewing experience, hence damaging the reputation of OTT platforms.
The practice of Webrip is not limited to small-time pirates; highly organized cybercriminal networks also employ it. Their main aim? To profit from ad revenues on pirate sites and potentially steal sensitive user information.
The sophistication involved in this method shows how advanced piracy techniques have become – a direct challenge for OTT streaming services in their bid to safeguard their digital content.
3. Other Sophisticated Techniques Employed by Pirates
Pirates are always finding new ways to outsmart OTT streaming services. They use advanced techniques to bypass the security measures put in place by these providers and steal their content. Here are two common methods they use:
Content Encryption Breaking: Pirates use special software tools and exploit weaknesses in encryption algorithms to decode protected content from OTT platforms. This allows them to share high-quality copies of movies and shows on pirate websites, hurting the revenue and reputation of legal streaming services.
Watermark Removal: OTT providers often add watermarks, which are unique marks or logos, to their videos as a way to identify where the content came from. Pirates have developed sophisticated software that can find and remove these watermarks, making it harder for providers to trace illegal copies of their content.
These piracy techniques pose significant challenges for OTT providers. As technology continues to advance, pirates are quick to adapt and find ways around new security measures. This constant battle between streaming services and digital pirates puts legitimate businesses at risk, with potential consequences such as loss of revenue, decrease in subscribers, and even job cuts.
To protect themselves in this competitive market, OTT providers must prioritize implementing stronger anti-piracy strategies.
Preventing Content Theft and Staying One Step Ahead of Pirates
Entities such as the Content Protection Coalition and various cybersecurity firms have dedicated themselves to safeguarding the integrity of OTT content. These organizations work tirelessly to thwart the efforts of those who illegitimately distribute stolen website content and engage in piracy. Their strategies are multifaceted, addressing both prevention and enforcement:
Collaboration with Law Enforcement Agencies
Cybersecurity experts and law enforcement agencies combine forces to track down and prosecute digital pirates. They utilize cutting-edge technology to monitor suspicious activities and identify the sources of illegal distribution.
Safeguarding Licensed Content
Protecting licensed content is paramount for OTT providers. When content is pirated, it undermines creators’ rights and diminishes industry profits, which can lead to broader economic repercussions.
Deployment of Anti-Piracy Solutions
A range of anti-piracy measures are at OTT providers’ disposal:
DMCA Monitoring and Takedown Services: These services swiftly address infringements by removing unauthorized content from the web.
Active Web Crawling: This proactive approach involves searching the internet for pirated copies and initiating quick action to take them down.
Watermarking Technologies: By embedding a unique code into each video, piracy attempts can be tracked back to their source, deterring potential thieves.
OTT platforms are encouraged to adopt a comprehensive anti-piracy strategy that encompasses these solutions. By staying vigilant and embracing robust security measures, they can better protect their investments and ensure that viewers receive high-quality, legitimate content.
Conclusion
The ongoing battle between pirates and OTT video providers is like a never-ending game of cat and mouse. Pirates are always finding new ways to steal content, which means providers have to constantly work hard to protect their content.
The consequences of not taking action are serious – OTT video providers can experience:
Loss of revenue
Decrease in platform popularity
Drop in subscribers
Potential job cuts
In this tough situation, anti-piracy solutions become crucial for OTT video providers. It’s time to take a proactive approach and fight against content piracy. Get a free demo on Thu Do’s comprehensive anti-piracy solutions and secure your content from theft.
Remember, the battle against piracy may be challenging, but with the right preventive measures, you can come out on top.
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