The discussion on September 26 on “Solving the problem of copyright protection for the music-cinema-digital television industry” attracted the attention of many newspapers, in which the famous newspaper wrote:

Along with the strong development of digital content, copyright infringement is also increasingly painful. Solutions integrating artificial intelligence (AI) will contribute to copyright protection of digital content on the Internet.

Over the past 70 years, the entertainment industry has grown dramatically with the growth of television, YouTube, social networks… Users can access content anytime, anywhere. Forms such as listening to music and watching movies online are growing strongly, while traditional forms are declining or moving sideways.

Sharing at the seminar “Solving the problem of copyright protection for the music – cinema – digital television industry”, Mr. Nguyen Ngoc Han, General Director of Multimedia Capital shared that Vietnam currently has about 50 million OTT users.

Bảo vệ bản quyền truyền hình OTT
Mr. Nguyen Ngoc Han, General Director of Multimedia Capital presented at the seminar. Photo: Du Lam

Since the 1990s, the concept of copyright infringement also appeared thanks to the popularity of the Internet. The digital revolution poses unprecedented challenges in content security and copyright protection, requiring new solutions to protect content against a series of risks of copyright infringement.

Although Vietnam has implemented measures to block domain names, or deployed digital rights management (DRM) solutions to prevent unauthorized access and distribution, it is still not enough and requires a multi-dimensional solution. In particular, DRM has a vulnerability that allows packet forgery to be taken advantage of to deceive the authorization server (License Server) and bypass authentication to grant permission to retrieve content for accounts that are not trustworthy enough.

In addition, OTT television providers and online publishers face other risks such as: cross-border violations using VPN, violations on multiple platforms (mobile, receiver, web), infringement by re-streaming.

Copyright violators are willing to use cameras to record live and then play back on other platforms, or plug in an HDMI connector to record content and then distribute it on the Internet.

Tọa đàm "Giải bài toán bảo vệ bản quyền cho ngành công nghiệp âm nhạc - điện ảnh - truyền hình số".
Toàn cảnh tọa đàm. Ảnh: Du Lam

Mr. Nguyen Ngoc Han informed that 80% of violations take place on digital platforms, of which the most violated content are television shows (49.4%), movies (17.1%), music (16%), books (11.2%), and software (6.2%).

In Vietnam, 348 million USD will be lost due to copyright infringement in 2022 alone. Globally, the figure is up to 65 billion USD for the three industries of music, film and television. If copyright cannot be protected, content producers will not have investment budgets for new projects to serve users.

Faced with this situation, device companies have applied measures such as deleting infringing device lines and upgrading software, but have not been able to provide comprehensive protection.

There is a need for a multi-dimensional solution with an additional observation layer that actively observes and reports all interventions from the operating system and interfering software before granting viewing rights; Flexibly grant permissions to each device according to each content and self-analyze and intelligently report on copyright infringement trends and methods of copyright infringement, thereby proposing appropriate copyright protection solutions.

Multimedia Capital has developed the Sigma Multi-DRM solution including three layers of protection tested by Catersian, applying artificial intelligence (AI) to solve complex problems of copyright infringement.

Active Observation (SAO) solution includes 5 main features: Multi-dimensional threat detection, VPN detection and removal, packet tampering resistance, user behavior analysis, and real-time information.

When using Sigma Multi-DRM with SAO integration, OTT television service providers and online music and movie publishers can protect exclusive content, enhance brand reputation, optimize revenue, and Be proactive in security.

According to Mr. Nguyen Ngoc Han, regarding the issue of copyright infringement, part of the fault comes from the rights holder itself for not protecting the content from the beginning. At the studios, as soon as they record, they attach a code to confirm that the recording was produced at the studio. When broadcasting on the Internet, you can know which studio they recorded at.

For Sigma Multi-DRM solution, Multimedia Capital is ready to accompany state management agencies and rights-owning businesses to create a content protection environment. This is also the way for the country’s economy and the content entertainment industry to develop.

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