According to reports, pirated movies are silently stealing millions of dollars from film production and distribution businesses every year, threatening the survival of the entire industry. Don’t let your revenue continue to be ‘gutted’ by copyright violators! Join Thu Do Multimedia to find out the detailed effective solution in this article!
1. Pirated Movies – The Silent Thief
Pirated movies, although not a new concept, have developed into a global problem thanks to the spread of the internet and technology. Previously, the copying and distribution of pirated movies took place slowly through physical media such as tapes and discs, but today, with just one click of the mouse, millions of people can access illegal movies worldwide. This not only causes a rapid loss of revenue but also puts businesses in a situation where they have to face unpredictable losses.
According to a recent report, the global film industry loses billions of dollars every year due to pirated movies. For film production businesses, this does not stop at losing ticket sales but also seriously affects distribution channels, advertising and commercial cooperation.
Pirated movies have been silently taking away valuable film assets from legitimate businesses that own film copyrights. But what is even more worrying is that many businesses have yet to fully realize the seriousness of this problem. If you do not act now, your business may find itself in a difficult situation when revenue is greatly affected and your competitive position in the market is lost.
Documents from the Office of the US Trade Representative clearly state that Phimmoi and Phimmoizz are two websites that illegally upload thousands of movies and TV shows. Although the domain name Phimmoi has been blocked, most of the traffic has since been transferred to Phimmoizz. This new website continues to be on the list of the most serious copyright infringement websites in Vietnam.
2. The “Allure” of Pirated Movies: Why Do Users Choose Pirated Movies?
Pirated movies have become a common problem, attracting millions of users worldwide. So what makes pirated movies so appealing, even when users know that they are breaking the law and may face serious consequences? Here is a closer look at the factors that make pirated movies so appealing to audiences:
Convenience
One of the biggest factors that attracts users to pirated movies is convenience. Instead of having to go to the theater or pay for legal streaming services, users can watch movies right at home with just a few clicks without any cost. Moreover, pirated movie sites often offer a wide selection of movies, from new to old, all available immediately, no waiting required.
Legal movie distribution platforms often have registration requirements, payment requirements, and sometimes geographic restrictions, making it difficult for users to access the content they want. Meanwhile, pirated movie sites do not require complicated logins or any form of identity verification, making it easy and quick for users to access.
Speed and Fast Accessibility
When a new movie is released, audiences often want to watch it immediately, and this demand has created “fertile ground” for pirated movies to develop. Pirated movie sites often upload movies immediately after they are released, sometimes even leaking them before the official release date.
This fast access makes many people willing to ignore legal services and choose pirated movie sites to satisfy their need to watch movies immediately. This is especially true for blockbuster movies or popular TV shows like Game of Thrones or The Mandalorian, which attract millions of viewers worldwide.
Films downloaded illegally more than 1 billion times
A prime example is the Game of Thrones season 7 series, which was downloaded illegally more than 1 billion times in a short time. The eagerness of viewers to not miss out on new content has contributed to the trend of watching pirated movies, despite the risks of breaking the law.
Lack of Legal Options
In some countries, especially developing countries, legal online movie viewing platforms are not yet popular or are not affordable for the majority of people. This creates a market gap that pirated movie sites quickly fill.
For example, in India, not everyone can easily access streaming services like Netflix or Amazon Prime due to high subscription costs or technical and legal barriers. Consumers, therefore, tend to look for free, more convenient alternatives, and pirated movies become the top choice. In addition, some movies or TV shows are not available on local streaming services, further forcing viewers to turn to pirated movie sites to satisfy their entertainment needs.
But the cost of pirated films goes beyond lost revenue. Filmmakers are facing the risk of reputational damage, as many of their products are released in poor quality, affecting the viewer experience.
3. The Shocking Truth: Billions of Dollars Are Lost Every Year Due to Piracy
Many film production and distribution businesses are faced with a big question: How much money are we losing to piracy? The figure may not be easy to calculate accurately, but it is clear that the damage is huge.
According to research by Envision Ltd, India is one of the leading countries in terms of the rate of viewing and downloading pirated films. Many films such as Udta Punjab, Mohalla Assi and Paanch have been leaked online in high quality before their official release. This not only loses potential revenue from ticket sales but also affects copyright deals, international distribution and pay TV channels.
Every time a film is pirated, businesses not only lose the opportunity to profit from their product but also lose control of the market. When consumers have easy access to pirated versions, they have less incentive to buy tickets to legitimate movies or use legitimate services. This undermines the entire film industry ecosystem and hurts businesses large and small.
Videos (films and TV shows) are the most pirated content on the internet making up more than 66% of all pirated content. According to estimates, the United States loses $29.2 billion in revenue every year due to online video piracy. The latest piracy reports indicate that global film piracy increased by 33% during the COVID-19 lockdown.
Annual global revenue losses from digital piracy are between $40 and $97.1 billion in the movie industry.
Illegal downloading of copyrighted materials takes up 24% of the global bandwidth.
52% of online users watch pirated videos.
59% of people are aware that downloading or streaming pirated videos is illegal.
The ACE Alliance, which includes more than 50 major entertainment production companies including Amazon, Disney and Warner Bros., has claimed credit for shutting down Fmovies, a popular network that streamed pirated movies and TV shows. In an official statement, ACE called Fmovies and its affiliates “the world’s largest pirate streaming network.”
Charles Rivkin, CEO of the MPA and President of ACE, described the takedown of Fmovies as “a resounding victory for casts, crews, writers, directors, studios and the creative community around the world.” Adding that the MPA’s Director of Content Protection, Larissa Knapp, stressed that the move “sends a strong deterrent message” to those who operate or attempt to establish pirate sites that stream copyrighted content.
The two countries with the largest number of users downloading pirated movies globally have introduced strict sanctions to deter and strictly control this “epidemic”.
In the United States Violating when sharing pirated movies on websites can face fines of up to $750. In August 2019, the FBI charged eight people with copyright infringement for copying and distributing movies. Although users can use VPNs, IP addresses can still be traced and network operators can also identify devices accessing pirated websites, putting users in legal trouble.
In India India used to be one of the leading countries in downloading and watching pirated movies, with popular movies being leaked before they hit theaters. To reduce violations, the government has taken many measures such as reducing service taxes to lower ticket prices. However, copyright violators in India can be imprisoned for 6 months to 3 years, with fines ranging from 50,000 to 200,000 rupees ($655 to $2,600) for the first offense, and the penalties increase for repeat offenders.
Despite the “strict sanctions” imposed on the leaders of pirated movie websites, the complete removal and handling of the site is still a big question and a long road that needs to be closely pursued. Each trial is very costly in terms of cost, time and effort, so businesses should proactively take “preventive” measures and protect their film products as the top priority.
5. Sigma DRM – Playing the Hero in the Fierce Battle to Protect Film Copyrights of Businesses
In the context of pirated films growing stronger and threatening the revenue of the film industry, film production and distribution businesses are looking for more effective protection solutions.
One of the leading technological weapons today is Sigma Multi DRM. The solution provides a strong layer of protection, helping businesses ensure intellectual property rights and protect digital content from illegal copying and distribution. This is considered a solid technological “shield”, playing an important role in protecting the valuable assets of film producers and distributors worldwide.
The Secret of DRM Technology: How Sigma Multi DRM Becomes a Solid Shield Against Piracy
DRM is a digital rights management technology that helps control and prevent unauthorized access to digital content. Sigma Multi DRM is the most advanced solution today in combating the copying and distribution of pirated movies. This technology works by encrypting digital content and limiting user access, allowing only those who have been legally licensed to access and view the content.
A highlight of Sigma Multi DRM is the ability to integrate with many different streaming platforms, from services such as Netflix, Amazon Prime to internal systems of businesses. This helps protect movie content from being copied, even when it has been released on legal distribution channels. With comprehensive protection, Sigma Multi DRM becomes one of the leading solutions to prevent copyright infringement.
Sigma Multi DRM solution has achieved the world’s leading Cartesian certification for the first strong digital copyright protection with 3 layers.
Understading about Sigma Multi DRM
Producer’s Movie Protection
For movie producers, protecting intellectual property rights is extremely important. From production to distribution, their content is always at risk of being stolen and illegally distributed, which greatly affects revenue and brand. Sigma DRM helps producers protect their film content from the moment it is completed, by encrypting data and strictly controlling access rights.
In addition, Sigma Multi DRM technology also allows producers to track the history of content usage, helping to promptly detect copyright infringement cases. This not only helps protect the financial interests of businesses but also ensures transparency in the release and distribution of digital content.
Protecting Distributors’ Films
In addition to protecting producers’ films, Sigma DRM is also a powerful solution that helps film distributors maintain control of content on streaming platforms and distribution channels. In today’s digital environment, once a film has been released to the public, maintaining ownership and control of content becomes extremely difficult. Pirated movies are easily copied and illegally distributed on many unofficial channels.
With Sigma Multi DRM, publishers can protect their content from being pirated even after it has been released to the public. By encrypting and limiting access by geographic area, device or broadcasting platform, Sigma DRM ensures that only audiences who have paid or have legal rights can access and use the movie content. This helps protect revenue and maintain fairness in the online cinema market.
In 2016, Thu Do combined with VTVCab to launch an OTT television platform called VTVcab ON, the first platform entirely researched and built by Vietnamese people, not only pioneering 4K broadcasting on the Internet but also the only system to date that has all content channels from free to paid protected by DRM. When managing content, the “station” will be flexible in licensing the time when content can be viewed for free, what time to charge, and not having to pay bandwidth for content “stolen” by bad guys.
Not only that, Thu Do Multimedia’s products are deployed in many leading large and small organizations and businesses in Vietnam and some international countries. The solution is deployed in a variety of fields and activities such as television, entertainment, education, healthcare, etc.
Features of Sigma Multi DRM
This is a solution that both meets the security requirements at the operating system level (Operating System) often used by companies that own valuable copyrights such as Hollywood film studios, the English Premier League, etc. and meets the security requirements at the application level of third parties. Sigma Multi-DRM participating in the second inspection and passing the security requirements is a very proud event when a Vietnamese technology solution has passed the rigorous tests of a leading prestigious organization in the world.
Conclude
With the growth of pirated movies, film production and distribution businesses need strong and comprehensive protection measures. Sigma Multi DRM is the leading solution, helping businesses protect intellectual property and maintain a competitive position in today’s digital film industry.
As the games industry continues to expand and innovate, understanding the complexities of DRM technologies, their impact on their distribution, and the ongoing debate between security and user experience is critical. This article delves into the various aspects of DRM in games, examining its importance, technological advances, and finding the optimal balance between protecting developer rights and maintaining player satisfaction.
The master of protection
DRM – the guard of your creation
Digital Rights Management (DRM) refers to a set of technologies used to control the use, modification, and distribution of digital contents. DRM aims to prevent piracy by ensuring that only authorized users can access and play the game.
This is critical for the gaming industry, which suffers significant revenue losses due to illegal copying and distribution of games. By implementing DRM, game developers can protect their intellectual property, ensuring that they receive fair compensation for their work. This, in turn, supports the development of new and innovative games.
Undenied Impacts of DRM
DRM plays a crucial role in protecting game developers’ intellectual property by embedding security measures within the game software. These measures can include encryption, online authentication, and anti-tamper technologies that make it difficult for unauthorized users to access or distribute the game, stopping them from stealing content online.
By preventing piracy, DRM helps developers recoup their investment in game development, incentivizing them to create more content and push the boundaries of game design and technology. Without DRM, the financial viability of many projects could be jeopardized, potentially stifling innovation and reducing the diversity of games available to consumers.
DRM has evolved significantly since its inception. Early methods included physical dongles and simple key-based systems. As internet access became more widespread, online activation and verification systems were introduced. The rise of digital distribution platforms like Steam marked a significant shift, with more sophisticated DRM technologies being implemented to protect digital game libraries. Over the years, the gaming industry has seen numerous DRM strategies, each with varying degrees of success and acceptance by the gaming community.
Innovations and Advancements in DRM Technology
Over the years of development and optimization, DRM solutions have had many improvements to serve copyright protection needs such as:
Denuvo
Denuvo is a highly effective anti-tamper technology that has become a standard in AAA game releases. Denuvo’s technology makes it significantly harder for hackers to crack games, providing strong protection during the critical release window. You can see most of the game nowadays, including Red Dead Redemption are incoporating this technologies into their gameplay.
Cloud-Based DRM
Leveraging cloud services to manage game licenses and user authentication. Cloud-based DRM can provide more flexibility and security by storing sensitive information on remote servers rather than on the user’s device.
Blockchain
Exploring the use of blockchain for secure and transparent digital rights management. Blockchain technology offers the potential for decentralized DRM systems, which could provide greater security and transparency for both developers and users.
A whole lot of technologies
The gaming industry employs a variety of DRM technologies to secure their products. Common DRM methods include online activation, serial keys, hardware-based protection, and software encryption. Each of these technologies has its own set of features designed to verify the authenticity, ensure it is being used in accordance with the terms of the license. Some of the most widely used DRM technologies in gaming include:
Online Activation
Requires the game to be activated through an online service, linking the game to a specific user account or device. Which pretty mean that you only able to play if you’re paying for it.
Serial Keys
Involves unique keys that must be entered to activate the game, often combined with online verification to ensure the key has not been used multiple times. Furthermore, on some special solution, the key can be change gradually to furthermore protect the game.
Hardware-Based Protection
Uses specific hardware components, such as dongles, to verify the game’s legitimacy. This method is less common in modern gaming but is still used in some specialized applications.
Software Encryption
Encrypts the game’s files, making it difficult for unauthorized users to access or modify the content. This method is often used in combination with other DRM technologies to provide multiple layers of security.
DRM Policies on Major Platforms
Real Practice of DRM you didn’t know about
Major gaming platforms each have their own DRM policies and practices designed to protect games and ensure a fair distribution of digital content:
STEAMWORKS
Steam actually uses a combination of online activation, software encryption, and account-based access.
Steam’s DRM system, also known as STEAMWORKS, provides a suite of tools for developers to protect their games, distribute and manage their product on the market.
STEAMWORKS Official Page
PlayStation Network
Employs a mix of online verification, content licenses tied to user accounts, and hardware checks. Games purchased through the PlayStation Network are linked to the user’s account and console, preventing unauthorized distribution.
Xbox Live
Implements similar DRM measures as PlayStation, with a focus on online authentication and digital licenses. Xbox Live requires users to connect to the internet periodically to verify their game licenses in order to play the game.
Nintendo eShop
Officially, in 2022, Denuvo is coming to Nintendo Switch games in an attempt to block users from emulating games on PC.
Relies on user account linking and online checks to manage game access. Nintendo’s DRM system ensures that digital purchases are tied to the user’s account and specific hardware, which can complicate game sharing and reselling on PC.
In fact, there have been many cases where game developers have applied DRM solutions to protect game content copyright and achieved many remarkable results. Here are some of the most notable result around implementation of DRM:
Steam
Its combination of user-friendly features and robust security measures has made it a leading digital distribution platform. Steam’s approach to DRM, including features like offline mode and family sharing, has helped balance security with user convenience.
GOG.com
Known for its DRM-free approach, GOG.com has built a loyal user base by prioritizing user rights and accessibility. By offering DRM-free games, GOG.com has attracted users who value ownership and the ability to play their games without restrictions.
Ubisoft
Ubisoft has refined its DRM strategies over time, balancing security with user experience through continuous feedback and iteration. Ubisoft’s implementation of flexible DRM policies, such as removing DRM from older titles, demonstrates a commitment to customer satisfaction.
User Experience and Implications of DRM on Different Gaming Platforms
The user experience of DRM can vary greatly across different gaming platforms. On Steam, users appreciate the convenience of cloud saves and game library management, but may be frustrated by the need for constant online activation.
PlayStation and Xbox users benefit from robust online ecosystems, but DRM-related restrictions on game sharing and resale can be contentious. Nintendo’s DRM can sometimes lead to issues with accessing digital purchases across multiple devices, affecting user satisfaction.
Each platform’s approach to DRM has its own set of trade-offs between security and user convenience. Some users may find the DRM measures to be an acceptable compromise for the benefits provided, while others may view them as overly restrictive.
Impact of DRM on Distribution, Piracy Prevention, and User Access
The Bright Side of DRM
DRM significantly impacts game distribution by enabling digital platforms to control the access and distribution of games. It aids in piracy prevention by making it challenging for unauthorized copies to function correctly. However, DRM can also affect user access, sometimes causing legitimate users to experience difficulties, such as needing a constant internet connection for offline games or facing compatibility issues with certain hardware. The effectiveness of DRM in preventing piracy is a subject of ongoing debate.
While it can deter casual piracy, determined hackers often find ways to circumvent these protections. Moreover, DRM can sometimes lead to negative user experiences, such as difficulties in accessing purchased games or performance issues caused by the DRM software itself.
The Challenges approach!
Although serving the noble need to protect the game and the publisher’s intellectual property, DRM also leaves many mixed opinions in the community, such as:
Consumer Rights
Critics argue that DRM can infringe on consumer rights, limiting how and when users can access purchased content. Some DRM systems restrict the ability to resell or lend games, which can be seen as unfair by consumers.
Technical Issues
DRM systems can cause technical problems, such as game crashes or performance issues. These problems can arise from the additional software required for DRM or from conflicts between the DRM system and the user’s hardware or operating system.
DRM services often run in the background and consume device resources such as RAM… affecting the gaming experience of consumers. Base on how the system work, even high-performance devices still cannot minimize this delay, and it is even more absurd on low-end devices.
Whether or not copy protection applications affect performance is also a hot topic of discussion online. Typically on Reddit, when gamers hated Denuvo because their DRM caused performance issues for their games.
DRM systems often track how players use the game, including how much time they spend in the game. This information can be used to apply time limits or other restrictions, and user hate that they can’t spend more time with their game. Take World of Warcraft for example, this massively multiplayer online role-playing game (MMORPG) has had many time limits in the past, such as daily quest limits and raid locks. These restrictions are designed to prevent players from overloading the game’s servers and encourage them to spread out their playtime. As a result, players are more likely to use a version without DRM to bypass these issues, simply cracked or piracy app as a better substitute.
Piracy vs. User Experience
While DRM aims to combat piracy, overly restrictive measures can alienate legitimate users, leading to negative reviews and decreased sales. Finding a balance between preventing unauthorized use and providing a seamless experience for paying customers is a major challenge for the industry.
The on-going solutions
For user
For consumers, there are many ways to solve the DRM problem. The simplest is to use software that supports free games today. Many applications such as Steam, Epic Game, Humble Bundle or GOG mentioned above, all provide free games without any interference from copyright protection solutions. Therefore, players can freely use them without worrying about the system being stalled by DRM.
For users with higher demands for using famous copyrighted games such as Black Myth WuKong, Resident Evil, … using pirated and cracked versions of the game is a form of assisting in copyright and digital content theft. Use official versions published on game distribution platforms to support developers and ensure the most realistic and smooth gaming experience.
For game publishers and developers
Consumers are very price-sensitive, and price issues are always the reason why games are pirated so much nowadays. Therefore, as a game developer and distributor, they must have monthly promotions and discounts and special holiday offers to encourage players to buy their products.
And in terms of management, using optimized and high-performance rights software like Sigma DRM is also a very important priority. Using quality solutions will ensure the safety of digital content and prevent illegal piracy of game on all platform.
Introducing Sigma DRM for Games Publisher
As the gaming industry continues to thrive with the challenges of traditional DRM, innovative solutions like Sigma DRM offer a way forward. Developed by Thu Do Multimedia, Sigma DRM provides a comprehensive and adaptable DRM solution tailored for game publishers. It combines robust security features while still maintaining user smooth experiences, ensuring that games are protected without compromising player satisfaction.
By leveraging advanced technologies and user-centric design, Sigma DRM represents the next step in effective and user-friendly DRM implementation. Thu Do Multimedia’s solution integrates seamlessly with various platforms, offering flexibility and robust protection to meet the diverse needs of game publishers and developers.
Sigma DRM – The unbreakable shield
The Digital Sea
A vast expanse, where treasures deep reside,
Digital contents, where the secrets hide.
But pirates lurk, with greedy eyes,
On their tippy toes, and bad desires.
But uh-oh, “NOT ON MY WATCH!”
Our greatest hero has arrived!
He carry on your wishes and rights
Protecting your treasures, no matter the size
Sigma DRM, the captain, dedication and light
Defending your assets, see eye on eye.
By Thu Do Multimedia
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing Sigma DRM, game producers can significantly reduce the risk of copyright infringement, helping to secure the work of each individual and allowing them to share with people they want to.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal game uploads and piracy from appearing once and for all.
How Sigma DRM solution protect your gaming creation
DRM Solution – How Sigma DRM Operates
Sigma DRM in game will encode – package your files before release. The solution ensure that users can only access and use them in accordance with established terms and conditions.
Furthermore, Sigma DRM solution can be apply through multiple stages of gaming transferring.
Allows to control the access and distribution of gaming application.
Prevent the piracy and illegal distribution of game.
Diverse business models
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the Sigma DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)Sigma DRM – DRM Sollution (Thu Do Multimedia)
The future of DRM in gaming is likely to see increased integration with cloud services, improved balance between security and user convenience, and potential adoption of blockchain technology for enhanced transparency and security.
As gaming platforms continue to evolve, DRM technologies will need to adapt to new distribution models and consumer expectations. Innovations such as AI-driven DRM systems that can dynamically adjust security measures based on user behavior and machine learning algorithms to detect and prevent piracy more effectively are also on the horizon.
Sigma DRM – Together towards the future!
As businesses operating in the game industry continue to thrive in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:
Effective copyright protection
Sigma DRM will always prevent unauthorized copying and sharing of digital music, protecting the rights of users and game developer.
Transparent distribution
Sigma DRM ensures transparency in the distribution process, because it is essential for building trust and fostering a healthy gaming market, both for user and game developers.
Creating and nurturing a healthy digital gaming market:
By protecting copyright and making the distribution process transparent, Sigma DRM contributes to building a healthy gaming market. We will cooperate and secure that no leakages or illegally copy of game are able to appear on the market ever again.
Conclusion
DRM in gaming is a complex and evolving field, balancing the need for security with the imperative of a positive user experience. While DRM technologies have come a long way, the industry continues to face challenges and controversies.
By adopting innovative solutions like Sigma DRM from ThuDo Multimedia, game publishers can protect their intellectual property while ensuring that players enjoy seamless and satisfying gaming experiences. As the gaming landscape continues to evolve, effective DRM strategies will be crucial in shaping the future of the industry.
If you have any question prior to our product- Sigma DRM, please leave your contact below and we will be answering as soon as possible
The war between hackers and telemovie producers. How to protect your movies from being stolen? This article will reveal 3 ways that hackers may have used to threaten the Telemovie of the business. Let’s find out the details in this article with Thu Do Multimedia!
1. Fierce Rating Race: The Telemovie World is Getting More and More Exciting
New Term
Telemovie is short for Television movie or Television film, is a feature-length film produced and distributed originally by or for a television network, as opposed to a theatrical film.
1.1. Decoding the phenomenon
The race for ratings in the television industry, especially the telemovie genre, is extremely fierce. Producers, directors and actors are constantly striving to create more and more attractive, engaging and dramatic films to attract their audiences.
With the increase of television channels, online platforms and the increasing number of films produced. Filmmakers are forced to create quality, unique products with huge investment budgets, to win the “golden ticket” to stand out from the crowd.
Audiences have many choices between good TV dramas, so they are increasingly more demanding and demanding. Audiences demand films that are not only attractive in content but also have beautiful images, vivid sound and impressive acting. Therefore, film producers chasing high ratings have to invest in higher and higher production costs.
High ratings mean large advertising and high revenue. Therefore, TV stations and producers always aim to achieve outstandingly high ratings to maximize profits. Therefore, the world of telemovies is a race to “hunt for ratings” to have the opportunity to break through and survive through classic films.
1.2. Revealing 05 factors that make a Telemovie successful
In the race to attract the attention of the audience, telemovie filmmakers are constantly creating and innovating. To create a film that makes viewers unable to take their eyes off, waiting eagerly for each episode and having to talk about them enthusiastically. So what are the factors that help a film stand out among thousands of other products and achieve great success?
The first factor is: Possessing a good script
A good script is a solid foundation for the success of a telemovie. The story does not need to be too new or different, but it needs to have depth, exploiting social issues, and complex character psychology.
Building a complete script, with unexpected details, dramatic twists is extremely important. Besides, character building is also a key factor. Multidimensional characters, with their own stories, will more easily win the audience’s sympathy.
Remember, the 2018 psychological film – My Mister has left an echo in the film industry. The film stars IU and actor Lee Sun Kyun. It depicts the life slices of lonely adults in their own lives, and then one moment they realize: “Life is like that, everyone has to face difficulties, but after all, everything will be fine and then everyone has to move forward”. The touching film has excellently received the Baeksang Arts Award for Best Screenplay in 2019.
Two, talented actors
A talented actor will breathe life into each character, each scene, making the character come alive and close to the audience. Choosing the right actor for each scene is not simple. But it is extremely important. So that the actor can immerse himself in different levels of emotion, helping the audience sympathize and immerse themselves in the story. Fully enjoy each scene with genuine emotions.
“Hunting” for top famous actors not only attracts fans but also creates a strong ripple effect. However, for a film to be truly successful, the most important factor is the harmonious combination between the actor and the role. Many films have proven that young, talented actors, even though not too famous, can still create big surprises and win the hearts of the audience.
The movie “Reply 1988” is a typical example, when the young, vibrant cast created a fever not only in Korea but also throughout Asia.
Three, the architect of the movie
The director is the person who “steers the boat” for the movie to dock, the person with the overall vision, decides the style, tone, and atmosphere of the movie. Thanks to talented directors, the emotions of the actors are complete, full, and their images are most perfect when reaching the audience.
Four, Vivid images and sounds
As mentioned above, the audience not only demands movies with vivid scripts, but they also want the movie to have sharp images and vivid sounds. Because it directly affects the audience’s emotions, remembers and creates a deep and lasting impression. To create quality images and sounds, producers must invest thousands of dollars in filming techniques, editing, sound and lighting.
Five, Effective Marketing
Marketing plays an important role in bringing the film closer to the audience. An effective marketing campaign will help create curiosity and attract public attention. Choosing the right media channel, building a unique brand image, and organizing promotional events are necessary activities.
Create emotion
A successful TV series also depends on many other factors. But these are the 5 most important and core factors that every producer aims for and does not want to reveal the details to you.
The producer’s job now is to create classic films that can “captivate” the audience, take viewers from one surprise to another, evoke diverse emotions and leave a deep impression in the hearts of the audience. The audience feels like they are sharing happy and sad moments with them, and always look forward to each next episode. Only by creating such breakthrough films, will there be a chance to “reach the finish line” in the rating marathon race.
2. Between art and commerce: The fierce race for ratings
Ratings are not only a measure of the success of a television program but also become the focus of the entire entertainment industry. From the “big guys” of the media to each individual audience, everyone is interested in this number.
In developed countries such as the US and Korea, measuring ratings has become a daily activity, when almost every television is equipped with measuring devices, helping to record in detail the television viewing habits of each household. Thanks to that, the rating index is continuously updated and public, providing a comprehensive view of the audience’s tastes.
Telemovies with high ratings are the result of many viewers, proving that the script and actors are attractive. Therefore, some producers make films in a “rolling” style, that is, they film and broadcast at the same time. Listening to the audience’s situation to easily change according to the crowd’s expectations, creating attraction from the beginning to the end of the film.
Squeezing into “Prime Time”
As a film producer, everyone wants to be shown in the “prime time” of television. Because this is the time frame that is watched by the most viewers, the film’s images are transmitted the fastest, and the highest rating of the day. However, with the fierce competition for every pixel on the small screen, many TV series are pushed out of prime time by the station to make room for “popular” game shows with high ratings and lots of advertisements.
Many seriously invested telemovies with educational and artistic values find it difficult to squeeze into prime time, and this makes it difficult to call for investment due to the obsession with ratings.
Unhealthy competition
In the race for the No. 1 position on the rankings, many TV producers and directors are constantly improving the quality of their products and investing heavily in big projects. However, behind the halo of high ratings is a “speed war” and many other unpredictable risks. However, the risk of copyright infringement is always lurking, threatening the fruits of their labor. When works are copied and illegally distributed in the digital environment, it not only causes economic damage but also significantly reduces the number of viewers, leading to a serious decline in ratings.
Investing thousands of USD but when broadcast, copyright infringement occurs, losing both revenue and traffic, making the competition twice as difficult. A telemovie must both squeeze into prime time and run faster than pirates to retain high viewership. This is an extremely big risk, rapid loss of revenue, requiring a large investment for the author to protect the copyright of his own film.
In the digital age, information spreads quickly, with just a few sophisticated operations, hackers can own a film of an entire group. Then it is quickly shared on social networks, forums or illegal websites to attract views and make profits. This makes protecting the copyright of telefilm more difficult than ever. From there, the task of holding the “golden key” to protect/manage the digital products of businesses in the production chain is a top priority.
Like the Telemovie “Go Go Squi” is a Chinese film that is causing a fever in Southeast Asia at this time. However, before fans were waiting for each episode to be officially broadcast on FPT Play channel, the entire film was leaked without subtitles until the last episode.
Famous movie was pirated before it aired
Meanwhile, on the copyrighted site FPT Play, the episodes are broadcast only 1-2 hours later than on the official site from China. This has greatly affected the ratings of the film on the official site at the end of the film, and also caused a significant loss for the official copyright buyer.
3. Screen Hacking: Detailed Analysis of 3 Sophisticated Hackers’ Ways to Steal Telemovies
Piracy of television series, especially telemovies, has become a serious problem in the entertainment industry. To better understand this problem, let’s “expose” the tricks that pirates most often use to steal your telemovies:
3.1. Hacking directly into the film distribution system
If telemovies are not protected as strictly and firmly as a “wall”, hackers can use tricks to “crack the code to get the golden egg” of the publisher quickly. Hackers will attack the content management system, the film distribution agent of the producer, the film studio or the online streaming platform. This is where the films are stored before they are released on TV channels.
Don’t let hackers successfully access, because they will take all the episodes of the business and automatically release them on the pirated film website before the official episode is broadcast. Not only that, these films are also of good quality, no different from online, attracting pirated viewers and severely reducing the official rating.
A prominent example is the hack of Sony Pictures in 2014, when a series of films were stolen and distributed before their theatrical release.
What if all the data in the movie that is about to be released is leaked on social networks? All the efforts of hundreds of thousands of people creating the masterpieces will be wasted, thousands of revenue will be lost due to the decrease in viewership and the audience is no longer interested in each TV show.
The more sophisticated the tricks, the more the producers need to update technology and use the best copyright protection software.
3.2. Using screen recording software
This is the second method that hackers are likely to use to steal business film products after they are broadcast online. Although not as direct as hacking into the system, the method of recording the movie screen and uploading it to illegal websites also causes serious consequences for telemovie distributors on platforms such as Netflix, VTVcab, Disney+, Amazon Prime, etc.
Hackers secretly film movie screens
This technique is very difficult to detect, because it is on the user’s side, right on the screen they are legally watching. With this tool, the image quality will not be full HD, smooth, and sharp as when watching online.
Therefore, leading film businesses often use Digital Rights Management (DRM) to limit screen recording. At that time, screen recording software will be blocked by DRM.
3.3. Stealing accounts and sharing content
Another method that is also mainly used by hackers is to use tricks to attack online users’ accounts using techniques such as:
Phishing (phishing via email, text messages),
Brute force (trying many different passwords),
Credential stuffing (using leaked login information from other websites).
After taking over the account, hackers can post it on forums, pirated websites or resell the account to black websites to make illegal profits.
The black techniques that hackers use to steal classic telemovie products from businesses are all due to poor security, many data loopholes, so hackers can easily “infiltrate” and “break the shield”.
Telefilm theft tricks are constantly “changing”
While businesses are fiercely protecting telefilms, the tricks used by “thieves” will become even more sophisticated in the future. With the rapid development of AI today, malware is constantly “transforming” to adapt to the strict protection measures of film producers and distributors.
What is the way out for the telemovie business?
The war cannot be stopped or “tolerated” so that thieves can freely take away the “property” of filmmakers. Digital Rights Management is a global solution to protect the copyright of television dramas. DRM not only helps encrypt and protect television content from unauthorized copying and sharing, but also provides tools to monitor and promptly prevent illegal distribution.
4. Defend yourself against attacks – Sigma Multi DRM solution protects the achievements of telemovie producers
Digital rights management (DRM) solutions such as Widevine, FairPlay, and PlayReady have been deployed to prevent unauthorized access and distribution, but current copyright protection solutions are not sufficient and a multi-pronged approach is needed to address the existing risks.
As mentioned above, there are many ways hackers can break security due to DRM vulnerabilities, and OTT TV providers and online publishers face a range of other risks that require comprehensive DRM software.
“A solid shield” – Sigma Multi DRM is stronger than you think
Sigma DRM is a powerful solution from Thu Do Multimedia to protect copyrights of digital content such as music, online courses, podcasts, cameras, etc. However, to be able to comprehensively protect movies and TV series with large data, we have the latest solution, Sigma Multi DRM.
According to Mr. Nguyen Ngoc Han, Sigma Multi-DRM includes three layers of protection that have been certified by Catersian, an international organization specializing in testing security products globally. Currently, only one product of a technology company in Southeast Asia has been granted this certification.
Sigma Multi-DRM includes three layers of protection that have been certified by Catersian
The tool provides a proactive monitoring solution, including five key features: multi-dimensional threat detection, VPN detection and removal, packet spoofing resistance, user behavior analysis and real-time information.
Using Sigma Multi-DRM integrated with SAO, OTT TV service providers and online music and movie publishers can protect exclusive content, enhance brand reputation, optimize revenue and be proactive in security.
The success of Thu Do Multimedia
Sigma Multi DRM has proven its importance in protecting digital content, especially Telemovie. By integrating AI, Sigma Multi DRM is truly a smart solution, capable of detecting and warning of abnormalities such as device counterfeiting or security vulnerabilities, at an extremely “lightning-fast” speed, in just 1/1000 of a second.
Sigma Multi-DRM’s AI technology helps detect copyright infringements, especially cross-border exploitation activities, providing a comprehensive copyright protection solution for Telemovie. Thanks to that, film producers and distributors can feel secure in distributing content nationwide.
Sigma Multi-DRM is not just a regular software, but a comprehensive steel shield, helping organizations and businesses producing and trading Telemovie to smash all “brain-stealing” plots. This is the ultimate solution in copyright protection, ensuring absolute safety for their “brainchildren”. Sigma Multi-DRM not only brings peace of mind but is also a tool to protect core rights and values, helping businesses stand firm against all challenges and risks of increasingly sophisticated copyright infringement today.
Thu Do Multimedia’s solution has since become the key to helping businesses not only stop the situation of “serious loss of revenue” but also increase profits rapidly thanks to optimal protection of Telemovie products. Investing in Sigma Multi-DRM, a comprehensive solution, actually only takes up an extremely small amount, even insignificant compared to the huge losses that businesses can suffer when copyright is stolen. This is not just a choice but a strategic step to preserve value and grow sustainably.
Above are 5 sophisticated tricks that hackers often use to steal Telemovie assets of businesses that businesses may not realize. To control and protect Telemovie products comprehensively against these increasingly complex threats, deploying the Sigma Multi-DRM solution is extremely urgent. This is not only a protection solution but also a sustainable strategy, helping businesses maintain safety, control revenue and protect reputation during product development. Contact Thu Do Multimedia for the most detailed solution advice!
Music has become an indispensable part of every person’s life. However, when the market grows and content protection rights become loose, many bad forces have taken advantage of this opportunity to steal and use pirated recordings illegally for profit. Faced with the need to protect music rights, Thu Do Multimedia and Sigma DRM Music solution will be the number 1 content protection shield for your recordings. Let’s find out more in the article
Music – the vast ocean we have yet to discover
Music, a universal language of humans, has played a crucial role in our lives. Especially in a digital world, with the development of technology, music has become closer and more influential than ever. With the advent of online platforms such as Spotify, Apple Music, YouTube, and SoundCloud, we can enjoy any song we want, anytime and anywhere.
Also from the diversification that digital devices bring, the Internet creates conditions for artists to reach more, and spread themselves to the community, bringing great surplus values to the music industry. In addition to the core values for enjoyment, music is a voice and a medium widely used in fields such as advertising, movies, and video games, creating multi-dimensional and engaging experiences.
There have been many major campaigns and famous movies that have created a buzz in the hearts of fans, all through the unique and creative sound experiences of musicians, and artists, and the passion and dedication to their crafts.
A storm of sharing: the digital dilemma for musicians
In the age of connectivity, artists have embraced digital platforms as a powerful tool to reach wider audiences. However, this newfound accessibility has also unleashed a storm of sharing that threatens to erode the foundations of the music industry.
Some difficulties in managing and protecting music rights have left artists operating on digital platforms and music activists with heavy losses, both in terms of image and finance:
Pirates of the Digital Seas
Perhaps, the biggest culprits in this digital piracy spree are often the very fans who should be supporting their favorite artists. Although sharing music without permission is a blatant violation of copyright laws, but the allure of free content is too tempting for many. But faced with warnings, users still try to find ways to circumvent the law and use sophisticated tricks up their sleeves.
When music is shared for free, revenue from copyright sales and performances will decrease significantly, directly affecting the income of artists and music producers. And if you are listening to a song that has not been provided by the artist and has not been permitted to use, then you are probably indirectly supporting the illegal music streaming.
According to reports from the International Federation of the Phonographic Industry (IFPI), in 2018, over 32% of music listeners worldwide were still using pirated and copyrighted music.
Frances Moore, CEO of IFPI, commented:
This report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services. Policymakers around the globe have been scrutinising these issues and increasingly acting to address them.
The digital age opens up many new opportunities for artists to develop and assert themselves. But as their works become more accessible, the exclusivity of music products is reduced, causing a loss of artistic value and appreciation from listeners. And also from the loose management, the tricks of illegal music theft become more sophisticated. Bad guys have taken advantage of loopholes in the transmission. Compressing files and sharing through low-quality platforms reduces sound quality, making it impossible for listeners to fully experience the work.
Difficulty in management
In the current digital age, social platforms have developed significantly. But along with that development is the laxity in controlling and preventing illegal acts. Social networking platforms are very large and diverse, and managing and preventing illegal sharing is extremely difficult.
We can take SoundCloud as an example. This platform is one of the largest in the field of music and audio production and transmission, alongside Apple Music, YouTube… However, in such a large community, SoundCloud’s content copyright policies still have big loopholes. Therefore, we can see thousands of different recordings of the same content without any refinement. Even the copyright management system that SoundCloud connects to will not be able to recognize those recordings because they only differ in the smallest aspects such as lower quality, longer time…
For independent artists, the fight against digital piracy can feel like a David vs. Goliath battle. Illegal sharing and piracy creates an unhealthy music market, making it difficult for independent artists to compete with products that are shared for free and are widespread on social media platforms.
From Thu Do Multimedia and our solution – Sigma DRM Music
Understanding the current situation of the music industry, in the role of a leading provider in Vietnam and Southeast Asia in managing and operating digital content, Thu Do Multimedia is developing our own digital rights management system with the hope of addressing this problem, by the name of Sigma DRM.
More about DRM
DRM stands for Digital Rights Management. It is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission. Sigma DRM is the official name of our product, produced by Thu Do Multimedia.
For businesses operating in the music and audio industry like SoundCloud, security needs to be a top priority. Sigma’s DRM solutions can solve the difficult problems that the application still faces: copyright and pirated music.
Sigma’s DRM solutions can also allow independent musicians and artists to clarify and control what people can and cannot do with their content and resources. The solution also allows them to protect copyrighted material, safeguard their creative and financial investment in their works, and prevent their media from being pirated or illegally shared on the platform.
Sigma DRM Music – The unbreakable shield
Our moto
The Digital Sea
A vast expanse, where treasures deep reside,
Digital contents, where the secrets hide.
But pirates lurk, with greedy eyes,
On their tippy toes, and bad desires.
But uh-oh, “NOT ON MY WATCH!”
Our greatest hero has arrived!
He carry on your wishes and rights
Protecting your treasures, no matter the size
Sigma DRM, the captain, dedication and light
Defending your assets, see eye on eye.
By Thu Do Multimedia
Sigma DRM Music
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing DRM, music producer and singer can significantly reduce the risk of copyright infringement, helping to secure the work of each individual and allowing them to share with people they want to.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal music uploads and piracy from appearing once and for all.
How our solution operating on music and audio platform
DRM Solution – Sigma DRM Music Operation Diagram
Sigma DRM Music will encode – package your songs before release. The solution ensure that users can only access and use music in accordance with established terms and conditions.
Allows to control the access and distribution of music content.
Prevent the copying and distribution of poor quality music.
Diverse business models
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)
A story of success
In the past, Thu Do Multimedia has cooperated with many potential and capable parties in music management and distribution. Among them, Thu Do Multimedia has provided Sigma DRM solution for many online music distribution and publishing platforms both domestically and internationally.
The most typical project is that Thu Do Multimedia is a development partner with Online Music Copyright Joint Stock Company, launching the online music copyright ecosystem MCM Online.
According to Mr. Nguyen Ngoc Han, representative of Thu Do Multimedia – the unit that accompanies the development of MCM Online, MCM is built with 2 technologies: Sigma DRM copyright protection and Sigma Watermarking copyright marking. In which, Sigma DRM technology solution will protect musical works, prevent unauthorized use and transparently count the number of uses when the work is distributed in the digital environment.
In its development roadmap, MCM aims to become the first online music copyright protection ecosystem in Vietnam – a place that provides copyrighted music works to distributors. In addition, to contribute to the development of creative activities, MCM will accompany musicians and singers to organize music nights to honor authors, train and nurture musical composition talents…
The digital age presents both challenges and opportunities for the music industry. To thrive in this new landscape, artists and industry leaders must adapt and innovate. This includes finding new ways to monetize their work, raising awareness about copyright issues, and leveraging technology to combat music piracy.
The storm of sharing may be raging, but it’s not too late to turn the tide. By working together, we can create a digital ecosystem that supports artists, respects copyright laws, and ensures a thriving music industry for generations to come.
Sigma DRM – Together towards the future
As businesses operating in the music industry continue to grow in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:
Effective copyright protection
Sigma DRM will always prevent unauthorized copying and sharing of digital music, protecting the rights of musician and music producer.
Transparent distribution
Ensuring transparency in the distribution process is essential for building trust and fostering a healthy digital music market.
Creating and nurturing a healthy digital music market:
By protecting copyright and making the distribution process transparent, Sigma DRM contributes to building a sustainable digital music environment where artists can create with peace of mind and investors can trust.
Sigma DRM Music – Conclusion
The future is bright, but musician and producer must make adjustment must be made to keep up with market trends and protect their precious work . And the issues surrounding copyright and pirated music, although difficult problems, can be solved if there are timely measures and applications such as the Sigma DRM solution of Thu Do Multimedia and other solution from different company.
If your company operates on an online music platform and needs to protect the content of your artists, please contact Thu Do Multimedia immediately to receive the most optimal solution at the most reasonable price, specifically for your business.
Please leave your information about your business below to receive our feedback as soon as possible!
Security cameras are often easily hacked due to poor security. Private images are leaked and exposed. Private, sensitive images are often sold, causing serious privacy violations, affecting the image of individuals, organizations, businesses and causing many other negative impacts. So how can we control this problem? Let’s learn more through the article of Thu Do Multimedia!
1. The current state of security cameras in the digital age
Currently, security cameras are considered “silent guards” in every home, office, and business. They monitor, record, and ensure that every movement is closely monitored. However, amid convenience and safety, a worrying truth is emerging: security cameras can become “open doors” for unwanted intruders. Security camera systems (IP cameras) are chosen by many people to ensure the safety of their families, to look after the elderly, children, and housekeepers, but in reality, they are loopholes for hackers to exploit and steal information for malicious purposes.
From a device considered a tool to help homeowners prevent theft and protect personal property, it is now at risk of becoming a “tasty bait” for many criminals to invade privacy, even blackmail the owner. Not only used in families, most stores, businesses, supermarkets, and banks also use surveillance camera systems to ensure safety, but they lack solutions to prevent hackers from breaking in and ensuring data security for the system. In Vietnam, in recent times, there have been many cases of private images being posted online due to hackers stealing them from home security camera systems.
2. Security Vulnerabilities: When the Guard Becomes the Weak Point
In an increasingly complex technological landscape, security camera security vulnerabilities have become one of the biggest concerns. Hackers are always looking for and exploiting weaknesses in the system to steal data, or worse, use secretly recorded videos for illegal dissemination. When the “guard” becomes an “open window” for bad guys, the important question is: where is the security of our security cameras?
A series of cases of information and image leaks. Private videos have shaken society, causing negative impacts on individuals, organizations, and businesses. It seems that in today’s digital society, camera information security is still not properly cared for and is somewhat lax in the security management process. In addition, with more and more camera devices everywhere, it is dangerous if these images are extracted for bad purposes.
This can almost destroy an individual or an organization depending on the severity. It is scary if we know that the truth is that cheap cameras on the market today have many vulnerabilities. Many cameras are used in families, in businesses, in parks. The frequency of appearance accompanied by security risks makes businesses and users always worried that, if one day suddenly images, information, videos of individuals, families, businesses are leaked for bad purposes and illegal trading. What if the world was always worried that one day it would happen to me?
2.1. The Development of the Security Camera Market in Vietnam
It is forecasted that by 2050, Vietnam will have more than 20 million security cameras in operation. Although this brings many conveniences in security monitoring, it also raises concerns about security and privacy risks. Figures show that Vietnam imports about 3.2 million security cameras each year, mostly from Chinese brands such as Dahua and Xiaomi. However, this increase in the number of security cameras brings with it an increasing risk of hacker attacks and personal data leaks.
A recent report found that more than 800,000 security cameras in Vietnam have been hacked, with nearly half of them at risk of being hijacked. This raises serious concerns about the security of personal information from surveillance camera systems. In particular, leaked videos are being sold openly online for $8 to $40 per clip, which not only affects security but also seriously violates users’ privacy.
To address this challenge, the Ministry of Information and Communications has been developing a National Technical Regulation on Information Security for Internet Protocol security camera systems. According to the new regulations, security cameras must be managed with secure passwords, regularly updated software, and use data transmission protection measures to prevent cyber attacks.
In addition, this regulation also requires data encryption and access control to protect users’ personal information from denial-of-service attacks and other cyber threats. Compliance with new technical standards will help enhance the security of security camera systems, ensuring data security in the increasingly complex digital context.
In the US, security cameras have become an indispensable part of monitoring and protecting public and private areas. Major cities such as New York, Los Angeles, and Chicago have invested heavily in camera systems to prevent crime and maintain security. However, along with rapid development, the US also faces many risks to privacy and cyber security.
Cyber attacks on security camera systems in the US are no longer uncommon, with many cases of hackers exploiting vulnerabilities to infiltrate and leak data. The US government has imposed data security regulations and requires camera manufacturers to adhere to strict encryption and access control standards. This has helped reduce the risk of unauthorized access, but security remains a major challenge, especially for low-cost cameras from China.
In India, the deployment of security cameras is on the rise, especially in major cities like Mumbai, Delhi, and Bangalore. Surveillance cameras in public areas, schools, and government buildings play a major role in reducing crime. However, India also faces security concerns when using security cameras.
The rapid growth of digital infrastructure and the Internet of Things (IoT) has made security cameras easy targets for cyberattacks. Security systems in India are not synchronized, leading to increased data breaches and personal information leaks. The Indian government is trying to tighten security regulations, but this remains a major challenge for an immature digital infrastructure.
The deployment of security cameras in countries like Vietnam, the US, and India is growing rapidly, bringing many benefits but also posing major security and privacy challenges. Information security solutions such as encryption, access management, and national compliance are important steps to protect personal data in an increasingly complex digital landscape.
3. Ways to protect before it’s too late
In the digital age with the increasing risk of cyber attacks, protecting your security camera system is a top priority.
Change your password regularly
Always control and change your password when using the camera. Never use the default password – it’s the “golden key” for hackers. Setting a strong password and changing it regularly will minimize the risk of being attacked.
Install indoor security cameras in less sensitive locations
Businesses should not install cameras in private and sensitive areas such as accounting rooms, data rooms or accidentally capture sensitive, confidential images of the company. Because if this is hacked, information will be leaked. You should install the camera outside in the hallway or balcony. Because if the security camera is hacked, the attacker will not be able to monitor it.
Install Security Cameras in Non-Sensitive Places
Update firmware regularly
Make sure your security camera system is always updated with the latest security patches. Security holes in legacy software can become a gateway for hackers to break in.
Use firewalls and VPNs
Firewalls and VPNs add an important layer of protection, preventing bad guys from accessing your system. They help shield data and prevent remote threats.
However, with hackers becoming more sophisticated, are these measures enough to protect your business’s digital assets?
4. What is the solution for long-term and sustainable security?
In the society of increasingly complex network security, temporary protection measures can only prevent threats in the short term. Changing passwords, updating software or using firewalls can minimize immediate risks, but hackers are constantly developing increasingly sophisticated attack methods.
Mr. Nguyen Ngoc Han – General Director of Thu Do Multimedia said that in the field of security cameras, currently each family has an average of 1 camera, but in the next few years, the whole country will have hundreds of millions of these devices and this is the first field with content that needs to be protected. The recent leak of private clips is proof that security in this field is still being neglected.
CEO Thu Do Multimedia – Mr. Nguyen Ngoc Han
If businesses want to ensure truly sustainable security, they need a stronger, smarter protection system. It is a system that not only prevents current risks but also has the ability to predict and prevent any situation that may occur in the future.
This is where DRM (Digital Rights Management) technology comes in as a comprehensive solution. Not only that, with extensive experience in the DRM field, Thu Do Multimedia has invented the Sigma DRM solution,
Farncombe Security Audit THU DO MULTIMEDIA
internationally certified by Cartesian’s Farncombe Security Audit ®, an independent assessment method for security solutions, complying with content protection standards set by Hollywood studios and major content owners worldwide. Thu Do Multimedia is the first enterprise in Vietnam, also the only enterprise in Southeast Asia, and one of six enterprises in Asia to achieve this certification. More than just a data protection tool, Sigma DRM acts as a perfect shield, helping businesses manage and protect their digital content against threats of intellectual property infringement and copyright infringement.
Why do businesses need Sigma DRM solutions?
Comprehensive digital data management and protection
With Sigma DRM, businesses can set specific access rights for each user, ensuring that only authorized people can access documents, videos or other important digital assets. This not only protects content from unauthorized copying but also controls how it is used and distributed.
Long-term security – not just a short-term solution
Unlike temporary security measures such as passwords or firewalls, Sigma DRM provides a sustainable solution, helping to prevent infringements from the beginning. This technology acts as an active defense shield, constantly updating and predicting potential risks, bringing absolute peace of mind to businesses.
Protecting intellectual property rights and increasing profits
With Sigma DRM, businesses not only protect their digital assets but also optimize their intellectual property rights. This means minimizing damage from copyright infringement, while helping to increase profits from legally exploiting digital assets.
Comprehensive control on all platforms
A prominent advantage of Sigma DRM is the ability to control content on many different platforms and devices. Businesses can set limits on access time, number of devices or content resolution. This is especially useful when implementing marketing campaigns or when distributing digital content to customers.
Increasing trust and reputation for the brand
Safety and security are always top priorities in the modern business environment. By using Sigma DRM technology, businesses not only protect data but also enhance their reputation in the eyes of partners and customers. Tight security is a plus point that makes the brand more trustworthy.
Sigma DRM is a smart choice for the future of digital security
In the digital age, when data and digital content become valuable assets of businesses, investing in a comprehensive security solution such as DRM is no longer an option but an essential requirement. Only with a strong protection system can businesses feel secure in developing, expanding their scale and maintaining a competitive advantage in the market. However, Sigma DRM is the most comprehensive and complete version, reducing security risks to almost ZERO – when using the Sigma DRM solution. It is not just a tool, but a shield to protect the future of businesses, ensuring that all digital assets are safe, effectively managed and bring long-term value.
CONCLUSION
Security at your fingertips
Our world is changing every day, and technology brings both opportunities and challenges. Security cameras can be a powerful tool to protect us, but they can also be a double-edged sword if not properly protected. A combination of basic security measures and a long-term solution like Sigma DRM will be the key to keeping your system safe. Make the smart choice and take control of your security with Sigma DRM – the solution for a future without worrying about leaks or intrusions. Thu Do Multimedia – A companion for businesses in protecting and managing digital rights
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