“On September 26th, Thudo Multimedia Company organized a seminar on ‘Solving the Copyright Protection Challenge for the Music, Film, and Digital Television Industry,’ with the participation of many journalists from major editorial offices vod.vn magazine wrote:

  • The digital revolution in the fields of television, music, and film has brought unprecedented challenges in terms of content security and copyright protection.

Speaking at the seminar ‘Solving the Copyright Protection Challenge for the Music, Film, and Digital Television Industry’ held on September 26th, Mr. Vu Kiem Van, Vice Chairman and Secretary-General of the Vietnam Digital Communication Association (VDCA), stated that the issue of protecting content copyrights, especially in the current digital transformation context, is facing numerous challenges.

In the context of the rapidly developing digital content distribution, Over-The-Top (OTT) television platforms, and online film distributors like Netflix, Hulu, and Hotstar, have brought users into a completely new era of entertainment content consumption. The convenience of accessing movies, TV shows, and live music events on various devices has transformed how audiences interact with content.

OTT television service providers in Vietnam and online film distributors like Netflix, Hulu, and Hotstar have become essential players in the internet entertainment ecosystem by meeting the demand for unlimited content. Thus, ensuring the integrity and exclusivity of distributed content has become a critical issue, one that content owners and distributors increasingly prioritize.

“However, this digital revolution also brings unprecedented challenges in terms of content security and copyright protection, requiring the development of new solutions to protect content from various copyright infringements,” Mr. Van expressed.

According to Mr. Pham Hoang Hai, Director of the Digital Content Copyright Center at the Radio and Television and Electronic Information Department under the Ministry of Information and Communications, despite the efforts of relevant authorities to prevent copyright infringements, challenges remain.

“Measures such as domain blocking have been implemented in Vietnam, and digital rights management (DRM) solutions like Widevine, FairPlay, and PlayReady have been deployed to prevent unauthorized access and distribution. However, current copyright protection solutions are still inadequate and require a multidimensional approach to address the existing risks. Particularly, what content providers face within the DRM loophole is the exploitation of packet spoofing to deceive the license server and bypass content access authentication for untrusted accounts,” said Mr. Hai.

In addition to DRM’s shortcomings, OTT TV providers and online film distributors also face a series of other risks, demanding comprehensive copyright protection solutions, such as using screen recording devices to replay content or exploiting Virtual Private Networks (VPNs) to circumvent geographic restrictions, enabling access to content from one country to be illicitly distributed in another.

A Comprehensive Copyright Protection Shield with Technology

According to experts, in an environment of expanding content distribution and increasingly complex digital content copyright violations, facing diverse digital threats will persist in the digital environment. Alongside policy regulation and management, technology will play a vital role.

One of the technological solutions highly regarded by experts is the application of artificial intelligence (AI) to create a more comprehensive copyright protection “shield.” This is seen as an innovative solution that surpasses the limitations of traditional methods, providing a flexible and proactive defense mechanism, actively detecting and reporting copyright infringement risks.

Advanced artificial intelligence algorithms can detect and scrutinize all data exchange activities during content distribution on the internet. This solution has been implemented by major digital content creation companies worldwide, including YouTube, with its ContentID system, turning the platform into a leading revenue-generating machine in the creative industry.

Read more here: Using what technology to protect digital content copyright?