On September 26, 2023, in Hanoi, the Digital Content Creativity Alliance (DCCA) in coordination with Thủ Đô Multimedia organized a seminar titled “Solving the Copyright Protection Puzzle for the Music, Film, and Digital Television Industry.”

According to information from vietnamfinance.vn, up to 80% of copyright infringements occur on digital platforms, with the most violated content categories being television programs, movies, music, and books. The estimated damage in 2022 amounted to approximately 350 million USD.

This information was shared during the seminar on copyright protection held by the Digital Content Creativity Alliance, the Vietnam Digital Communication Association, and Thủ Đô Multimedia on September 26.

According to the report from the Department of Broadcasting, Television, and Electronic Information under the Ministry of Information and Communications, copyright infringement in Vietnam has become increasingly complex, with numerous websites infringing on copyrights, including streaming illegal football matches and movies. According to SimilarWeb data, there are around 70 illegal football streaming websites with over 1.5 billion views in 2022 and 2023.

SimilarWeb data also indicates that over 200 illegal movie streaming websites attract approximately 120 million views per month, with the top 10 sites receiving more than 66 million monthly views. Moreover, it has been discovered recently that some of these illegal websites have transitioned to hosting unauthorized Japanese Anime content, prompting strong reactions from Japanese copyright holders regarding copyright infringement in Vietnam.

From August 2022 to August 2023, the Department of Broadcasting, Television, and Electronic Information, in collaboration with the Department of Information Security and copyright holders, managed to block nearly 1,000 illegal football streaming websites such as xoilac.1tiengruoi.link, xoivo4.com, coichua.net, tammao.tv, 90link.com, xoilac.live, xemtructiep.xyz, among others. The list of these copyright-infringing websites was published on the website banquyen.gov.vn.

According to Nguyễn Ngọc Hân, the CEO of Thủ Đô Multimedia Company, copyright infringement in Vietnam ranks third in Southeast Asia and ninth globally. Among these violations, 80% occur on digital platforms, primarily affecting television programs, movies, music, and books.

“The estimated damage from copyright infringement in Vietnam in 2022 was approximately 350 million USD, and the global damage from copyright infringement in the film, music, and television industries reached 65 billion USD in 2022,” said Mr. Hân.

Representatives from the Vietnam Digital Communication Association (VDCA) pointed out that although domain blocking measures have been implemented in Vietnam, and digital rights management (DRM) solutions like Widevine, FairPlay, and PlayReady have been deployed to prevent unauthorized access and distribution, the existing copyright protection solutions are still inadequate and require multidimensional approaches to address the existing risks.

In particular, one of the technology solutions that garnered significant attention during the seminar was the Sigma Active Observer (SAO) solution. This solution not only provides a security layer for Sigma Multi-DRM but also monitors all aspects of content distribution and streaming activities. Additionally, through the application of artificial intelligence (AI) algorithms, SAO can identify abnormal patterns and potential threats at every stage, including cross-border distribution violations and packet spoofing. It also delves into user behavior patterns to immediately detect suspicious activities and protect against interference.

Source: vnreview.vn