After the conference took place on the morning of September 26 with the topic “Protecting intellectual property rights in the music, film and digital television industry”, organized by the Vietnam Digital Media Association ( VDCA) and Thu Do Multimedia, website has an article sharing:

On September 26, in Hanoi, a seminar “Solving the problem of copyright protection for the music – cinema – digital television industry” took place.

The discussion shared information about the current situation of copyright infringement of digital content in general, as well as the music, film, and digital television industry in particular, and discussed difficulties in applying prevention solutions and stopping copyright infringements.

In the context of extremely vibrant digital content distribution, the rapid development of OTT (Over-The-Top) television platforms and online movie publishers has brought users to a completely new era of entertainment content consumption. The convenience of accessing movies, TV shows, and music events directly on devices has transformed the way audiences interact with content. However, this digital revolution also brings unprecedented challenges in content security and copyright protection, requiring the creation of new solutions to protect content from a variety of risks. copyright infringement.

OTT television service providers and online movie publishers have become important players in the Internet entertainment ecosystem when meeting the demand for unlimited content. Therefore, ensuring the integrity and exclusivity of released content has become an important issue and a problem that content owners and publishers increasingly attach importance to.

Although domain name blocking measures have also begun to be implemented in Vietnam; Digital rights management (DRM) solutions such as Widevine, FairPlay and PlayReady have been deployed to prevent unauthorized access and distribution, but current copyright protection solutions are still insufficient to protect and needs a multi-dimensional approach to address existing risks. In particular, the problem that content providers face in DRM vulnerabilities is first of all taking advantage of packet spoofing to deceive the authorization server (License Server) and bypass authentication to grant permission to retrieve content. for accounts that are not trustworthy enough.

Besides DRM vulnerabilities, OTT television providers and online publishers face a series of other risks that require comprehensive copyright protection solutions such as: Device usage issues screen recording for playback or the problem of exploiting Virtual Private Networks (VPNs) to circumvent geo-restrictions, allowing access to content from one country to distribute illegal content in another…

At the event, Thu Do Multimedia introduced the Sigma Multi-DRM solution, with a notable feature of integrating artificial intelligence (AI) into copyright protection (marketed as Sigma Active Observer – SAO). This solution aims to assist content owners and online content publishing platforms in protecting the copyright of their content products on the internet.

Bảo vệ bản quyền truyền hình OTT
Mr. Nguyen Ngoc Han, General Director of Thu Do Multimedia presented at the seminar

In response to these diverse threats, Sigma Multi-DRM introduces a groundbreaking protection measure – Sigma Active Observer (SAO). This is an innovative solution that goes beyond the limitations of traditional DRM solutions, providing a flexible and aggressive defense mechanism that proactively detects and reports copyright infringement risks.

The “heart” of Sigma Multi-DRM is SAO, a powerful software toolset that redefines content security. SAO is not simply a security layer of Sigma Multi-DRM but also oversees the monitoring of every aspect of content delivery and streaming. Using advanced Artificial Intelligence (AI) algorithms, SAO goes further in detecting and reviewing all data exchange activities during content distribution on the Internet.

For OTT television service providers and online music and movie publishers, embracing Sigma Multi-DRM with SAO integration constitutes a comprehensive protection strategy. By adopting this dynamic solution, content providers can address important risks.

With the content distribution environment growing increasingly vast and the issue of digital content piracy becoming more complex, the challenge of facing diverse digital threats is one that will persist in the digital landscape. Sigma Multi-DRM with SAO integration offers a dynamic and comprehensive solution that not only ensures content security but also fosters the sustainable development of the digital media industry. By choosing Sigma Multi-DRM with SAO, OTT TV service providers and online movie publishers demonstrate a long-term vision and a commitment to maintaining quality and content security in the digital future.

For more: