Have you ever watched a blockbuster movie that was leaked online before it was officially released? The feeling of the filmmakers at that time must have been like being “robbed of their brainchild”! That’s why watermarking technology was born, like a “ninja” to protect creative works from “idea thieves”.
Video piracy is becoming an increasingly serious problem in the world of online entertainment. In the sports industry in particular, this situation is causing worrying consequences.
According to a study by Parks Associates, the rate of users who pirate movies and TV shows online in the US is expected to increase from 22% in 2022 to 24.5% in 2027. This shows that the demand for illegal content is increasing.
What is watermarking? Do you understand it correctly?
Simply put, watermarking is the process of embedding an identifying mark (visible or invisible) into an image, video, audio file, etc. Imagine you are marking your territory. If someone tries to “steal” your work, this mark will help you easily identify the source of the theft when there is a warning sign on the server.
2 Most Common Types of Watermarking
Visible Watermarking
is the most recognizable and simplest technique, in which the watermark is placed directly on the original content, easily recognizable by the naked eye. Normally, the watermark will be a logo, text or image that is blurred or transparent so as not to affect the aesthetics of the work too much.
Visual watermarking is popular now
However, visible watermarks have certain limitations because they are easily removed or covered with photo editing tools. Therefore, “theft” can still occur even when the logo is attached to the business’s product.
Invisible watermarking
is a more sophisticated method in which the watermark is embedded into the pixels of an image, the audio samples, or the data bits of a file in a way that is difficult to detect. Extracting the invisible watermark requires specialized algorithms and software.
This method has the advantage of not affecting the quality of the original content and is more difficult to remove than visible watermarks. However, implementing invisible watermarks is more complex and requires specialized knowledge of signal processing.
If you want to protect the copyright of your digital content after posting it on an online platform, understand the important roles of watermark for your business products/services:
Copyright protection
The core function of watermarking is to protect copyright. By embedding a recognizable identifier (such as a logo or brand name) into digital content, businesses can legally prove ownership. This is crucial in preventing others from claiming ownership of your products.
Moreover, adding watermarks to digital products helps enhance brand recognition. When customers see your logo or name on each product, they are more likely to remember and recognize your brand. This not only increases professionalism but also enhances the credibility and reputation of your business in the market.
If you are a professional photographer, adding a watermark to your photos helps protect them from being used without your consent. At the same time, every photo with your logo helps promote your brand to a wider audience.
Preventing illegal copying
Illegal copying of digital content is a major issue in the online environment. Watermarks act as a protective layer by making copying more difficult. When users download content that includes a watermark without the owner’s permission, they cannot use it legally, or its quality will be significantly reduced due to third-party software used to remove the watermark.
This significantly reduces unauthorized copying and protects the true value of the business’s products. Furthermore, watermarks may discourage those attempting to copy, as removing the watermark is not easy and will degrade the product’s quality.
Benefits of Preventing Copying:
Protects the value and quality of your brand in the eyes of customers.
Reduces revenue loss caused by illegal copying of products.
Ensures that your products are not used for unlawful or undesirable purposes.
Track usage
n addition to protecting copyright and preventing copying, watermarks also help businesses track and manage the distribution of their content. When a digital product (such as an image, video, or document) is shared without permission or downloaded from unreliable sources, the watermark can help identify the origin of the leak, allowing timely action.
Moreover, modern watermark technology enables the tracking of usage metrics and the extent of content distribution. This allows businesses to better control their intellectual property, ensuring that products are used only within legal and authorized boundaries.
Today, the application of watermarking has become popular in many areas of life
In the entertainment industry, including movies, videos, TV shows, etc. Reality TV shows often embed watermarks in recorded footage to prevent unauthorized rebroadcasts on other TV channels or online platforms.
The film producer 20th Century Fox used watermarks to protect the copyright of trailers and behind-the-scenes images of the film. These watermarks are usually the studio logo or the film name placed in the corner of the image or in the moving frames.
It is also widely used in the publishing industry to protect the copyright of books, magazines, documentsor to protect online lectures in online courses. Online learning platforms such as Coursera and Udemy often embed watermarks in video lectures to prevent copying of courses and commercialization.
In the music industry, platforms such as Spotify and Apple Music have used watermark to manage the music copyrights of artists, allowing only subscribers to enjoy songs, playlists of idols or the latest music. In music, copyright is very strict, just violating music copyright will cause the video to be removed or muted.
Gaming industry: Watermarks are used to protect digital game assets, such as 3D models, textures and sounds. Copyrighting games is not copied and plagiarized.
What will be different about the future of watermarking?
The future of watermarking is promising thanks to the development of artificial intelligence (AI). The application of AI to the process of creating and detecting watermarks will bring significant breakthroughs:
Creating smart, complex, hard-to-detect and highly customizable watermarks. Instead of simple, static watermarks, AI can create dynamic watermarks that change over time or context, enhancing protection.
Integration with other technologies: Watermark will be more deeply integrated with technologies such as blockchain, to create a more comprehensive and reliable copyright protection system. Blockchain can help store watermark information securely and immutably, creating a digital copyright registry.
Or application to new fields such as virtual reality, augmented reality and the Internet of Things. For example, watermark can be used to protect 3D models, virtual reality experiences, or sensor data. Watermark is not only a protection for conventional digital products, but in the future, it will be powerful and protect all areas of technology.
The difference between DRM and Watermarking
DRM and watermarking are separate but complementary strategies used in the field of video streaming security. DRM acts as a “full-fledged fortress,” protecting digital content by encrypting it and controlling access through licensing mechanisms. Its main goal is to prevent unauthorized viewing, copying, or distribution.
Sigma DRM
In contrast, watermarking is a sophisticated but powerful technique that involves embedding invisible marks directly into content, allowing traceability in the event of a leak or unauthorized sharing. While DRM focuses on restricting access, watermarking acts as a forensic tool, allowing the source of unauthorized distribution to be identified.
The key difference lies in their primary functions: DRM is the “gatekeeper,” ensuring that only authorized users can access and use content, while watermarking is the “detective,” leaving an indelible trace for identification after the event. DRM operates secretly in the background, while watermarking can leave a faint trace that can be detected if actively searched for.
A combination of both technologies is often applied, leveraging DRM for strong access control and adding watermarks for traceability, creating a multi-faceted defense against the multi-faceted challenges posed by unauthorized access and distribution in the dynamic video streaming landscape.
Secure your streaming content today!
As the digital landscape continues to evolve, watermarking continues to be valuable in protecting your digital content from unauthorized theft. Helping businesses protect their brainchild from the “dark universe”.
Recognizing the need for strong content copyright protection, Thu Do Multimedia has developed Sigma Watermarking and Sigma DRM solutions to fulfill the mission of protecting digital content copyright.
Introduction to copyright protection solutions at Thu Do Multimedia
Sigma Watermarking Solution
Sigma Watermarking is our popular digital music solution. Sigma Watermarking is used to mark (digitally sign) when distributing or deriving a musical work, from which it is possible to easily trace pirated music or track the distribution and use of the work.
Sigma Watermarking can add watermarks to music products or insert hidden images into sounds to protect copyrights for artists. This is a product dedicated to the music industry of MCM businesses.
Musician Le Minh Son talks about protecting music copyright
Musician Le Minh Son said that he and his colleagues have worked hard to develop the MCM Online Music Copyright Ecosystem – the first music copyright protection platform in the digital environment in Vietnam in February 2022. Therefore, although he is an artist, the musician is not afraid of copyright protection issues when putting the album Tinh – Yeu troi bo doi on online music platforms in addition to the traditional physical method.
Thanks to the support of Sigma Watermarking, MCM released the album on 52 online music platforms worldwide, including the largest platforms such as Apple Music, Spotify, Amazon Music, Alibaba, Nhaccuatui, Zing MP3, MCM Music… from December 1, 2022 without worrying about copyright infringement anymore.
Sigma DRM – Complete control of digital copyright for all multi-industry businesses
When it comes to digital copyright protection, Thu Do Multimedia’s Sigma DRM solution cannot be ignored. It is a powerful, resilient solution to preserve business content such as movies, videos, audio, etc.
Why do businesses need Sigma DRM solutions?
Comprehensive digital data management and protection
With Sigma DRM, businesses can set specific access rights for each user, ensuring that only authorized people can access documents, videos or other important digital assets. This not only protects content from unauthorized copying but also controls how that content is used and distributed.
Protect Intellectual Property and Increase Profits
With Sigma DRM, businesses not only protect their digital assets, but also optimize their intellectual property. This means minimizing the damage caused by copyright infringement, while increasing profits from the legitimate exploitation of digital assets.
Thu Do Multimedia’s comprehensive partner is VTVcab On, thanks to the implementation of copyright protection with Sigma DRM, the VTVcab ON OTT platform has reached more than 6 million downloads and more than 400,000 monthly users. Protecting high-quality content packages such as from K+, Box, VTVcab, and even famous Hollywood movies has helped VTVcab not only completely prevent copyright infringement but also increase customer trust and satisfaction.
Comprehensive control across all platforms
A prominent advantage of Sigma DRM is the ability to control content across multiple platforms and devices. Businesses can set limits on access time, number of devices, or content resolution. This is especially useful when implementing marketing campaigns or when distributing digital content to customers.
How Sigma DRM Works
Sigma DRM operates by encoding and packaging your applications, ensuring that they can only be accessed and used in accordance with your terms and conditions. This prevents unauthorized distribution and modification of your content. Additionally, Sigma DRM can be applied at different stages of the application lifecycle, providing comprehensive protection: Software, mobile app,..
Thu Do Multimedia is very proud to be able to develop the Sigma DRM solution to help businesses no longer lose revenue and effort in creating or releasing digital products.
Cooperate with us today, to join hands in developing and pushing back the “free use” phenomenon, because we can certainly help you achieve that in the easiest and most comprehensive way.
The world is facing serious problems with pirated applications. Even Vietnam, a developing country, is ranked third in Southeast Asia in terms of illegal content distribution rate. Let’s learn about the consequences of this behavior with Thu Do Multimedia and future trend of app protection in the upcoming years!
Pirate of the digital sea!
Pirated app are software, games or other applications that are copied, distributed, installed or used without the permission of the copyright owner. In other words, they are digital products that are “cracked” or “unlocked” for free use or at a lower price than the original.
The proliferation of pirated applications has become a pressing issue in today’s digital age, with far-reaching consequences for both individuals and businesses. This problem is particularly urgent due to the following reasons:
Loss of Revenue for Software Developers
The widespread availability of pirated applications poses a significant threat to the revenue of software developers. By offering free or discounted alternatives to legitimate software, pirated applications divert potential customers away from paying for licensed versions.
This loss of revenue can have a devastating impact on developers’ ability to sustain their businesses and invest in future projects. As a result, the development of innovative new software may be hindered, leading to a less vibrant and dynamic digital ecosystem.
Security Risks and Data Breaches
The pervasive use of pirated applications poses a serious threat to the security of devices and networks. These applications often contain malicious code, such as malware and viruses, which can infiltrate systems and compromise sensitive data.
Once installed, these harmful elements can steal personal information, financial data, and other valuable assets, leading to data breaches and identity theft. This not only causes financial loss but also damages individuals’ reputations and can have long-lasting consequences.
Legal Implications
The act of pirating applications is a flagrant violation of copyright laws, which protect the intellectual property of software developers. Those caught using pirated software may face legal repercussions, including fines, lawsuits, and potential damage to their reputation.
Businesses that are found to be in violation of copyright laws may suffer significant financial losses, damage to their brand, and even legal action. This can have a devastating impact on their operations and future prospects.
Disruption of the Digital Ecosystem
Pirated applications create an unfair playing field, giving them an advantage over legitimate software developer. The widespread use of pirated software can undermine the entire software industry, leading to job losses and economic instability.
Ethical Concerns
The use of pirated software can inadvertently support illegal activities such as organized crime and money laundering. By purchasing pirated software, individuals may be unknowingly funding criminal organizations that engage in these illicit activities. This can have serious consequences for society, including increased violence, corruption, and economic instability.
Furthermore, pirating applications is a form of theft that deprives creators of the fruits of their labor. Software developers invest significant time, effort, and resources into creating their products. When these products are pirated, their hard work is stolen, and they are denied the fair compensation they deserve. This can discourage innovation and reduce the overall quality and quantity of software available to consumers.
Consequences for developers
Loss of Revenue
The widespread availability of pirated applications poses a significant threat to the revenue of software developers. By offering free or discounted alternatives to legitimate software, pirated applications divert potential customers away from paying for licensed versions.
This loss of revenue can have a devastating impact on developers’ ability to sustain their businesses and invest in future projects. As a result, the development of innovative new software may be hindered, leading to a less vibrant and dynamic digital ecosystem.
Especially with the current hit games like Resident Evil 4 or The Silent Hills, the producers have had to spend millions of dollars on production costs. And the pirated applications floating on the market of this game have greatly affected the revenue of CAPCOM.
Pirated versions of the game “Resident Evil 4” were illegally posted on Reddit
Loss of Creative Motivation
The lack of recognition and financial reward for their work can diminish developers’ enthusiasm and motivation. When developers see their efforts exploited through piracy, it can lead to a sense of discouragement and a loss of drive.
This loss of motivation can have a direct impact on the quality and quantity of software being produced, as developers may become less invested in their work and less likely to take risks or pursue innovative projects.
Brand Damage
The widespread availability of pirated versions of their software can damage the reputation of developers and their products. When consumers are able to easily access pirated copies of software, it can create the perception that the software is not valuable or worth paying for. This can damage the reputation of both the software and the developer, making it more difficult to attract new customers and compete with rivals.
Furthermore, the existence of pirated software can make it more difficult for developers to justify the price of their legitimate products. If consumers can obtain similar software for free, they may be less willing to pay for the legitimate version, even if it offers additional features or benefits. This can put pressure on developers to lower their prices, which can reduce their profitability and make it harder to invest in future projects.
The On-going solution
To combat the issue of pirated app, it is essential to educate the public about the negative consequences of using them and promote understanding of intellectual property rights.
Public Awareness Campaigns
Launching targeted campaigns can effectively inform individuals and businesses about the risks associated with pirated app.
These campaigns can highlight the potential security threats, legal implications, and ethical concerns associated with using such software. By showcasing real-world examples of data breaches, lawsuits, and financial losses, these campaigns can create a strong sense of urgency and motivate people to make informed choices.
Maybe one article is not enough, but if the whole community speaks up, pirated apps will no longer be a problem!
Intellectual Property Rights Education
Promoting understanding of intellectual property rights is another crucial step. Educational initiatives can be implemented in schools, workplaces, and community centers to teach people about the concept of copyright and the importance of respecting creators’ work.
By emphasizing the value of intellectual property and the legal consequences of infringement, these initiatives can foster a culture of respect for creators’ rights and encourage individuals to support legitimate software.
Collaboration with Stakeholders
To maximize the impact of awareness campaigns and education initiatives, it is essential to collaborate with various stakeholders, including government agencies, educational institutions, industry organizations, and media outlets. By working together, these entities can develop comprehensive strategies and leverage their resources to reach a wider audience and create a lasting impact.
Improved Legal Framework
The existing copyright laws and regulations may require updates to provide stronger protection for software developers. This can involve increasing penalties for copyright infringement, expanding the scope of legal protections, and streamlining enforcement procedures. By strengthening the legal framework, we can create a more deterring environment for those who engage in piracy.
Sigma DRM: Protecting Your Applications in the Digital Age
Sigma DRM, a cutting-edge solution from Thu Do Multimedia, is designed to safeguard your applications in the digital landscape. With its robust security features and user-friendly interface, Sigma DRM offers a comprehensive and adaptable DRM solution tailored for various application types.
Key Benefits of Sigma DRM for Applications
Enhanced Security
Sigma DRM employs advanced encryption and protection mechanisms to prevent unauthorized access, distribution, and modification of your applications. This safeguards your intellectual property and protects against piracy.
Flexible Deployment
Sigma DRM is compatible with a wide range of platforms and devices, ensuring seamless integration into your application ecosystem. This flexibility allows you to reach a broader audience and protect your content across different channels.
User-Friendly Experience
Sigma DRM is designed to minimize disruptions to the user experience. It offers a balance between security and usability, ensuring that your users can access and enjoy your applications without unnecessary hurdles.
Tailored Protection
Sigma DRM can be customized to meet the specific requirements of your applications. This allows you to implement granular controls, protect different types of content, and address unique security challenges.
Scalability
Sigma DRM is designed to handle applications of varying complexity and scale. Whether you have a small-scale application or a large-scale enterprise solution, Sigma DRM can provide the necessary protection.
How Sigma DRM Works
Sigma DRM operates by encoding and packaging your applications, ensuring that they can only be accessed and used in accordance with your terms and conditions. This prevents unauthorized distribution and modification of your content. Additionally, Sigma DRM can be applied at different stages of the application lifecycle, providing comprehensive protection to:
Enterprise Software
Protect sensitive business data and intellectual property in enterprise applications.
Mobile Apps
Safeguard mobile applications from piracy and unauthorized distribution.
E-learning Platforms
Secure educational content and prevent unauthorized access to course materials, such as Coursera
Media Streaming Services
Protect streaming content from unauthorized downloads and distribution.
Software-as-a-Service (SaaS) Platforms
Secure SaaS applications and prevent unauthorized access to customer data.
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the Sigma DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)Sigma DRM – DRM Solution (Thu Do Multimedia)
The future of DRM (Digital Rights Management) for pirated applications is likely to be shaped by the same trends driving the broader DRM landscape. As technology advances and user expectations evolve, DRM solutions will need to adapt to address new challenges and opportunities.
Key Trends and Predictions
Increased Integration with Cloud Services:
As cloud computing becomes increasingly prevalent, DRM solutions will likely integrate more seamlessly with cloud-based platforms. This will enable more flexible and scalable DRM implementations, as well as enhanced protection against cloud-based piracy.
Improved Balance Between Security and User Convenience:
There will be a growing emphasis on striking a balance between robust security measures and a positive user experience. DRM solutions will need to evolve to provide effective protection without hindering user enjoyment or causing unnecessary friction.
Adoption of Blockchain Technology:
Blockchain technology offers the potential to enhance transparency, security, and traceability in DRM systems. By leveraging blockchain, DRM solutions can create an immutable record of content ownership and usage, making it more difficult for pirated applications to proliferate.
AI-Driven DRM:
Artificial intelligence (AI) can be used to develop more sophisticated DRM systems that can dynamically adjust security measures based on user behavior and threat intelligence. This can help to prevent new forms of piracy and improve the overall effectiveness of DRM solutions.
Sigma DRM: Leading the Way in DRM for Pirated Applications
As a pioneer in the field of DRM, Sigma DRM is well-positioned to address the challenges and opportunities presented by the evolving landscape of pirated applications. Thu Do Multimedia, the developer of Sigma DRM, is committed to staying at the forefront of DRM technology and continuously improving its solutions.
Key Focus Areas for Sigma DRM
As businesses operating in the game industry continue to thrive in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:
Enhanced Security: Sigma DRM will continue to invest in advanced security measures to protect against emerging threats and prevent the distribution of pirated applications.
User-Centric Design: The solution will be designed to minimize disruptions to the user experience, ensuring that legitimate users can access and enjoy applications without hindrance.
Scalability: Sigma DRM will be scalable to accommodate the growing complexity and scale of pirated application ecosystems.
Integration with Emerging Technologies: Sigma DRM will integrate with emerging technologies, such as blockchain and AI, to enhance its effectiveness and address future challenges.
Conclusion
While it is difficult to predict the exact trajectory of pirated applications, it is clear that DRM solutions will play a crucial role in combating this issue. By staying ahead of the curve and adopting innovative technologies, Sigma DRM can help to protect the interests of software developers and ensure a more secure and equitable digital landscape.
Please contact Thu Do Multimedia and we will be answering your question as soon as posible.
The video industry is undergoing a period of rapid transformation, driven by technological advancements and viewer preferences. Businesses are increasingly turning to video content to convey their messages. Join Thu Do Multimedia to update the latest video production trends and technologies in 2025!
Video Industry Market Size and Trends
The video industry market size reached US$70.40 billion in 2022 and is expected to grow at a strong compound annual growth rate (CAGR) of up to 33.5% from 2023 to 2030. The video production industry is undergoing significant transformation, with the explosion of new technologies and changes in consumer behavior.
Especially with the development of online platforms such as Netflix, Amazon Prime, Disney+ and Youtube. This trend is driven by the increasing demand of consumers for video on demand. For example, Netflix has expanded its original content production, investing heavily in creating unique shows and movies to attract subscribers worldwide.
With the rise of mobile, video formats have also changed, focusing more on vertical video formats, suitable for the size of the phone because consumers often use phones more than devices such as desktops, tablets, etc. Videos on Tiktok and Instagram reels, Youtube reels have become popular among users, driving the demand for short-form content creation, and becoming a dominant player in the social media landscape.
User-generated content is more valuable to brands. Companies encourage customers to create their own videos, more personal experiences and share content related to their products.
According to Horizon report, Global video production market 2023 – 2030, highlights
The global video production market generated a revenue of USD 98,987.9 million in 2023 and is expected to reach USD 746,876.7 million by 2030.
The market is expected to grow at a CAGR (2024 – 2030) of 33.5% by 2030.
In terms of segment, fantasy & science fiction accounted for a revenue of USD 27,526.4 million in 2023.
Fantasy & Science Fiction is the most lucrative genre segment registering the fastest growth during the forecast period.
In terms of region, North America was the largest revenue generating market in 2023.
Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.
Based on the report on the future trends of the video industry, it shows the rapid and ever-increasing growth of video for society and entertainment in the technology era.
Video genres “dominate” the screen
What genres are developing in the video industry?
According to Horizon’s report on the development of video in 2017 – 2030, different film genres are witnessing a remarkable growth in revenue, thanks to the diversification of global audience needs. Action and adventure films will lead in revenue thanks to their ability to attract large audiences from both young and old. Horror and thriller films will also have stable revenue, or science fiction films continue to attract a loyal fan base thanks to technological elements and breakthrough creativity.
From the genre trends that can continue to develop in the near future, businesses can have an overview to produce films and videos that are suitable for the trends and preferences of global audiences.
Which countries are the “sharks” in the video industry
Regional-wise, North America, especially the United States, continues to lead the global video production market thanks to its thriving ecosystem of Hollywood and major tech companies. European countries such as the UK, Germany, and France have also seen significant growth, with a diversification of cultural and local content. In the Asia-Pacific region, China, India, and Japan are emerging countries with strong content production power and regional influence.
Video trends predicted to grow and explode in 2025
1. Short-form videos for social networks
The strong rise of Tik Tok and Instagram Reels, Youtube Reels has affirmed the important role of short-form video content in digital marketing strategies. Videos from 15-60 seconds not only attract attention quickly on high-paced platforms, but also help businesses convey messages in a concise and effective way. This is the reason why short videos have become an indispensable element in the marketing strategies of businesses on social networks.
Short – term video industry trends
According to the event, by 2025, short videos will continue to “dominate” the social media landscape. This is a good sign for brands to be more creative in presenting a message that can be summarized into a smooth, easy-to-imagine and “long-remember” video. From product introduction videos, behind-the-scenes videos, promotional programs, short videos are the optimal tool to increase interaction and connect with consumers.
The challenge for businesses in video production is creativity, smoothness, high quality, expressing authenticity to attract and be consistent with the brand message. The first 3 seconds are not attractive, customers can skip you immediately, businesses need to update algorithms, trends to catch up with the video market.
A typical example is Duolingo, a famous language learning application. Duolingo has taken advantage of the power of short videos on TikTok to create humorous content, flexibly combining internet culture memes and educational elements. These videos have helped Duolingo not only attract millions of viewers but also become a fun and close brand icon, helping to significantly increase brand recognition in a short time.
2. AI in video production
Apply AI to video industry for 2025
In 2025, artificial intelligence (AI) will play an important role in optimizing the video and film production process. AI helps automate many stages of production, from script writing, shooting planning and post-production editing. From there, it is a “powerful assistant” to help you reduce filming time and costs. If a business wants AI to analyze the script?, can they support or which shooting angles are the best? They can analyze in detail.
AI is also used strongly in creating special effects and complex CGI. AI technology has the ability to simulate natural phenomena, object movements or create digital characters, bringing realism to every detail, which you may not expect.
In action scenes that require high precision and safety, AI can support through automatic camera technology and very modern sensor editing systems. For example, AI can automatically recognize and track fast-moving objects, such as racing cars or battle scenes, helping to film complex scenes smoothly and quickly.
However, modernity always comes with high investment costs, not all organizations and businesses invest in AI in video production, so businesses can consider depending on the situation and expected shooting scenes of their business.
3. 360 Video for Immersive Experiences
This is a trend that is gaining traction in 2024 and will continue to “lead the trend” in 2025. Unlike traditional videos, 360-degree videos allow viewers to explore every angle of the scene, creating a sense of life and high interaction. Professional filmmakers are taking advantage of this interactive element to bring new ways to introduce products, locations or events.
Development of VR for 2025
In commercial video production, 360-degree videos open up a huge opportunity to engage audiences in a whole new way. Imagine potential customers being able to virtually tour your business, or experience an event from multiple perspectives, all with just one click. Industries such as real estate, travel and retail are taking advantage of this trend to introduce spaces and products in an immersive way, helping to increase interaction and attract customers.
With the development of virtual reality (VR) and augmented reality (AR) technology, 360-degree videos will become an indispensable part of many brands’ marketing strategies. Not only entertaining, this trend also helps create memorable interactive experiences, impressing audiences and driving higher conversion rates.
4. Interactive content for deeper interaction
Interactive videos are emerging as an important trend, promising to reshape the future of video advertising. Unlike traditional videos, interactive videos allow video viewers to directly participate in the content through choices, clicking on highlights or answering questions. This increases viewer interaction with businesses, businesses can easily grasp user trends and serve customers better.
Interactive videos are especially effective in brand storytelling, where viewers can interact with the storyline, make decisions or navigate through different content sections. Film producers can take advantage of this video trend by surveying and asking viewers for their opinions on the scenes or endings they expect to see in order to achieve high ratings.
By 2025, more and more businesses will adopt interactive video to create personalized, engaging experiences that inspire action from consumers.
The future of video production will dramatically change the way businesses craft messages and deliver them to viewers. From AI-driven automation to immersive 360-degree videos and interactive content, it will change the way brands create and share stories.
Copyright issues in video production: High cost, but high risk of theft
In today’s digital age, video production is becoming an important marketing strategy for businesses. However, one of the biggest challenges that video producers are facing is copyright and copyright protection of video content.
Videos industry, especially professional videos with high investment levels, require large costs for filming, editing, acting and even advertising. However, when these videos are released on digital platforms, the risk of content theft without copyright protection becomes more common than ever.
A typical example is movies on online movie platforms such as Netflix, K+, Disney+, etc. Even though the copyright of the movie has been purchased, it is still stolen by pirated movie websites and posted for free on those pirated websites. This greatly affects the revenue and reputation of movie producers and distributors. Pirated websites show movies but insert a lot of commercial advertisements from parties such as cockfighting, gambling, etc., which negatively affect viewers’ perception and pose a great potential risk to social trends.
The cost of producing a professional video is not small. According to a report, a short promotional video can cost from several thousand to hundreds of dollars depending on the scale and requirements of the project. However, if copyright is not strictly protected, they can easily be stolen and spread on online channels.
Join hands to defeat the “pandemic”
The “pandemic” of pirated movies, the consciousness of “free viewing” has spread and burned many film and video production businesses. Therefore, applying strong copyright protection measures such as Sigma DRM is extremely important. This technology helps businesses control access and distribution of their content, thereby protecting intellectual property rights and maximizing the value of the video content they produce.
Copyright protection will continue to be a vital element for businesses in the video industry. Investing in Sigma DRM copyright and security technology will certainly help businesses escape the “black hole of pirated movies” and allow businesses to be more confident in developing high-quality, creative and unique content without worrying about “lurking thieves” and “hunting robbers”.
Sigma Multi DRM – A “vaccine” against the piracy epidemic in the video industry
DRM is a digital rights management technology that helps control and prevent unauthorized access to digital content. Sigma Multi DRM is the most advanced solution today in preventing copying and distributing pirated videos. This technology works by encrypting digital content and restricting user access, allowing only those who have been legally licensed to access and view the content.
The highlight of Sigma Multi DRM is the ability to integrate with many different streaming platforms, from services such as Netflix, Amazon Prime to internal systems of businesses. This helps protect video content from being copied, even when it has been released on legal distribution channels. With comprehensive protection capabilities, Sigma Multi DRM becomes one of the leading solutions to prevent copyright infringement.
Sigma Multi DRM solution has achieved the world’s leading Cartesian certification for the first strong digital copyright protection with 3 layers of security.
Sigma- Multi- DRM- Catersian certificate
Sigma Multi DRM is not a steel “wall” that no one can penetrate, but it is a “key” that its owner can allow to open and close the “gate” to manage the rights of who can enter and who cannot enter the “territory” of the video.
Protecting Producers’ Videos
For video producers, protecting intellectual property rights is extremely important. From production to distribution, their content is always at risk of being stolen and illegally distributed, greatly affecting revenue and brand. Sigma DRM helps producers protect their film content from the moment it is completed, by encrypting data and strictly controlling access rights.
In addition, Sigma Multi DRM technology also allows producers to track content usage history, helping to promptly detect copyright infringement cases. This not only helps protect the financial interests of businesses but also ensures transparency in the release and distribution of digital content.
Sigma DRM – Management video in video industry
Protecting Distributors’ Videos
In addition to protecting producer videos, Sigma Multi DRM is also a powerful solution that helps video distributors maintain control of content on streaming platforms and distribution channels. In today’s digital environment, once a video has been released to the public, it is extremely difficult to maintain ownership and control of the content. Pirated videos are easily copied and illegally distributed across multiple unofficial channels.
With Sigma Multi DRM, publishers can protect their content from piracy even after it has been released to the public. By encrypting and restricting access by geographic region, device, or broadcast platform, Sigma DRM ensures that only viewers who have paid or have the legal right to access and use the video content. This helps protect revenue and maintain fairness in the online movie market.
Online course videos are stolen
The video industry does not simply include movies or television, but also refers to videos of online courses or influencers. A typical example is famous lecturers who attract students to register for their courses but are pirated by hackers, selling those pirated courses at much cheaper prices. Courses that synthesize top lecturers are sold at cheap prices everywhere while the owners or edtech businesses do not expect.
The consequences of copying unofficial videos are extremely common. We do not want that to happen, and our solution will definitely help businesses solve this problem completely at a very preferential cost. The number is very small compared to the losses that businesses lose when they are stolen.
VTVCab On has used Sigma Multi DRM as a powerful copyright protection solution for video content broadcast via the OTT platform at Thu Do Multimedia. Sigma DRM helps encrypt and manage access to videos, ensuring that only users with legal rights can view the content. This not only prevents unauthorized copying but also protects the rights of content producers, ensuring that videos in the video industry are released safely and securely.
Cooperation for development
Thu Do Multimedia is a leading enterprise in digital copyright protection solutions today, we have 15 years of veteran experience with many different digital products and have achieved the most prestigious certifications in the world.
We aspire to help domestic and foreign video businesses protect digital copyright and confidently invest in each product to develop global media. Sigma Multi DRM is a comprehensive solution that businesses resolutely need to deploy in the era of video industry that is accelerating every second.
Contact Thu Do Multimedia today for advice on OTT, DRM, CDN solutions for businesses!
Innovative technology has revolutionized the education sector with the advent of EdTech. If you are looking to develop online teaching, have you grasped the latest teaching methods? What formulas may you have to learn when teaching online? Let’s explore the details with Thu Do Multimedia in this article!
1. What is EdTech?
EdTech stands for Education Technology, which is the use of technology applications to support, improve and change the way education is conducted. This is not simply the concept of applying information technology to learning, but also the use of new tools and methods to optimize the learner experience.
You can easily come across EdTech applications such as Duolingo, Elsa,.. or online courses such as Udemy, Coursera,.. Or smart learning devices such as electronic boards, projectors,.. in direct classrooms at school.
2. Why EdTech is Important for Educational Content Creators
In the era of increasing digital technology, the application of technology in education and learning is a top national policy, encouraged and promoted by the Ministry of Education and the State.
EdTech is changing the way we approach teaching and learning, not only in learning but also in proactive lifelong learning. In an increasingly digital world, students increasingly expect highly interactive, flexible and personalized educational methods. This is when EdTech appears as a powerful tool, helping to actively convey knowledge and bring great experiences to students.
Enhancing interaction and learning experience
One of the important reasons why EdTech is indispensable is the ability to increase interaction between teachers and students. Instead of the traditional method, where teachers lecture and students just listen, EdTech allows students to actively participate in the learning process.
Through tools such as videos, interactive lectures, and gamification, learners can actively explore knowledge in their own way. This not only creates interest but also helps to consolidate knowledge more deeply, thanks to continuous interaction.
Personalized learning
EdTech is especially important because of its ability to personalize the learning process. Instead of applying a general path for all learners, educational technology allows for the adjustment of content, methods, and learning speed to suit each individual.
For example, online learning platforms use AI to analyze each learner’s learning ability and behavior, thereby making appropriate recommendations, helping learners develop according to their personal path. This creates a learning experience that is both effective and meets the needs and learning styles of each individual.
Expanding the scale and accessibility of education
With the development of EdTech, students can now access learning materials from anywhere in the world, without being limited by location or time. EdTech removes geographical barriers and creates more equal opportunities for everyone to access knowledge. A good lecturer or a good content transmitter can reach and bring knowledge to millions of people.
Applying EdTech to education not only aims to teach students but also creates a digital environment that helps people after graduating and going to work still have the opportunity to participate in online classes. Improve soft skills, languages or specialized knowledge in their free time while still being able to participate in the labor market. For example, Coursera offers online courses related to marketing, finance, management, software, etc. for 1 month, 3 months or 12 months, with fees or free for students to get certificates after the course.
In short, EdTech is not simply a technology to support teaching, but also a tool to help improve the quality of education, creating more diverse, personalized and effective learning experiences for all students.
3. 5 popular EdTech models today
Currently, with the rapid development of technology, EdTech has been bringing many new, creative and flexible learning methods and models to learners. Revealing the 5 most popular and experienced EdTech models today:
Learning Management Systems (LMS) – Classroom management model
Edtech Classroom Management by LMS
LMS is a technology model that helps teachers manage the entire teaching and learning process, from creating lectures, tests to evaluating students’ learning outcomes.
LMS helps build and organize online classes easily, while providing many features to support interactions between teachers and students. For example, VNPT’s E-learning system called VnEdu LMS, the combined teaching and distance education platform myViewBoard, have become familiar tools for many schools in Vietnam.
If you are a person with high professional knowledge and want to find a suitable teaching method, LMS will be a useful choice to help you manage and develop learning content in a systematic and accessible way.
Language Learning – Online language learning model
Cambly app – speaking with native speakers in Edtech
The online language learning model is one of the most prominent solutions of EdTech, bringing new, flexible and effective foreign language learning opportunities through learning applications and platforms.
These applications often use AI technology to personalize the learning path of each student and learn each part of the content according to their needs. Some typical applications are Elsa Speaking – an application to improve pronunciation skills like native speakers using AI, Duolingo and Lingo Deer – game applications for language learning, Cambly – a platform to learn English directly with foreigners.
Enterprise Learning: A Model for Training Professional Skills
Online Courses have valuable in business
In a fast-paced world, equipping employees with the necessary professional skills is an important factor in helping businesses maintain a competitive advantage. Enterprise Learning is a modern model that effectively provides professional courses to employees.
An example is the online training platform Khan Academy, which offers courses such as computer science and data analysis skills, skills that are highly valuable in businesses.
Broad Online Learning Platforms: A model for completing online courses
Coursera – high quality courses
This is a familiar Ed model and is currently the most widely applied in the world. The BOLP model will provide online courses from short-term to long-term courses, by video or online meetings.
For example, large platforms Udemy and Coursera, both of which are famous for providing online courses to millions of students worldwide. Udemy is a learning platform with thousands of self-study courses on a variety of topics, while Coursera partners with leading universities to provide high-quality courses, including professional degrees and certificates.
Early Childhood Education: An educational model specifically for children
Edtech course for children
This is a model that focuses on developing basic skills and knowledge for children from preschool and primary school age. Strongly applying EdTech from the beginning for children will create interactive, creative and open programs, increasing their curiosity. For example, the online learning platform Cambly Kid is dedicated to children’s foreign language learning.
Above are 5 different models for businesses to choose different Ed training methods. Organizations and businesses will design lectures suitable for the EdTech business model they choose.
4. Reveal useful Tools for EdTech Content Creators
With the growing online education landscape, tools to support EdTech content creation have become extremely important for both teachers and course developers. These tools not only make designing and organizing lessons easier but also bring high interactivity, helping learners have a better experience. Below are popular and useful tools that any content creator should know.
Canva is a useful tools in edtech course design
Canva is one of the leading online graphic design platforms today, standing out with its friendly and easy-to-use interface. Canva allows users to create many types of content such as infographics, slideshows, posters, and even videos, without requiring much in-depth design skills. Users can take advantage of thousands of available designs to create eye-catching and professional learning materials. This is especially useful in online education environments, where visuals play an important role in attracting and maintaining students’ attention.
Articulate 360 is a professional solution specifically designed for creating e-learning courses. With Articulate 360, users can build multimedia online lessons, integrating audio, video, and interactive quizzes. One of the strengths of Articulate 360 is the ability to create highly interactive learning modules, allowing students to directly participate in the learning process through tests, games, and simulations of real-life situations.
Google Classroom, a free tool from Google, has become a great assistant for teachers in managing online classrooms. Classroom helps teachers easily organize and share learning materials with students, thereby saving time and effort. Not only that, Google Classroom also allows teachers to create online tests, assignments and track students’ progress in detail. With tight integration with other Google applications such as Google Drive, Google Docs and Google Slides, Classroom provides a comprehensive ecosystem, helping teachers and students interact and work more effectively.
In addition to content design tools, learning management systems (LMS) also play an equally important role in managing and organizing online courses.
Moodle is one of the most popular open source LMS platforms today. With high customizability, Moodle allows educational institutions to design courses that suit their own needs.
Teachers can use Moodle to upload learning materials, create discussion forums, tests, and even organize online classes. With a powerful student management system, Moodle helps teachers track each student’s learning progress and provide detailed feedback.
Blackboard, another LMS, is also widely used in large universities and educational institutions around the world. Blackboard not only provides course management tools but also integrates many interactive features such as live chat, discussion forums, and grading systems. This helps create a comprehensive online learning environment where students can easily access knowledge, interact with teachers and classmates effectively.
Thanks to these advanced tools, creating online learning content is not only easier but also helps learners have a more diverse and rich learning experience. Content creators are more flexible in their approach and knowledge delivery, contributing to improving the quality of education in the digital age.
5. How to use EdTech to create effective content
To create effective content when you have powerful EdTech tools in hand, there are 3 important strategies that content creators need to apply:
Understand your target audience and tailor your content accordingly
First, understanding your target audience will be the key to creating quality content. You need to learn about their age, interests, and learning styles to build the most suitable lessons. For example, if your students are young children, Canva can help you create vivid, colorful, and easy-to-understand learning materials. For adults, interactive e-learning courses from Articulate 360 will be the perfect choice, helping them to be more proactive and interested in the learning process.
Leverage the power of interaction and multimedia
One of the strengths of using Edtech tools is the ability to integrate multimedia and interaction into the content. To create dynamic and engaging lectures, combine videos, images and audio from Canva, and use Articulate 360 to add interactive exercises, games or simulations. These elements not only make the content more interesting but also help learners absorb knowledge easily and deeply.
Monitor and continuously improve the content
Finally, for the content to be truly effective in the long term, you need to regularly monitor the learning progress and feedback of students. Learning management systems (LMS) such as Moodle or Blackboard will help you track the learning progress of each student. Based on this data, you can adjust and improve the lecture to be more suitable, ensuring that the content is always optimized, helping students achieve the best learning rsults.
Applying these strategies will help you not only create quality content, but also keep your online teaching fresh, engaging, and effective over the long term.
6. Sigma DRM – Management EdTech Courses for Creators
When Work is Stolen and Motivation Is “Worn“
Creating content in the EdTech industry requires a lot of effort, time, and financial resources. To create quality courses, content creators must invest not only in technology and supporting tools, but also put a lot of brainpower into building each lecture, designing interactive exercises, and constantly updating new knowledge. Each course is the result of hundreds of hours of hard work, from research, lesson planning to creating multimedia content such as high-quality videos, images, and audio.
However, one of the biggest challenges that EdTech content creators face is copyright protection. Online educational content is easily pirated or distributed for free, illegally. Many users tend to look for free versions of courses, which makes the efforts and dedication of content creators underestimated.
Not only stopping at illegal sharing, hackers can also exploit security vulnerabilities, download entire courses and distribute them on illegal sharing websites. This not only causes economic damage but also demotivates those who are passionate about education.
The efforts and creativity of educators, instead of being appreciated and respected, sometimes fall into the situation of being exploited. This makes many content creators feel tired, frustrated and no longer motivated to continue investing in creating new courses. Having to face the reality of continuous copyright infringement has become a major barrier, not only affecting the spirit but also directly threatening the source of income and the development of online education.
Clearly, to protect the value that EdTech content creators bring, stricter copyright protection measures are needed, along with a change in users’ perception of respect for intellectual property and creative work in the education sector.
Hackers use very sophisticated tricks, you may not know your course is being stolen. You are still diligently creating valuable videos, but they are used to spread them for free on social networks. Make you lose revenue quickly, right?
Finding a way out of this problem
Online education platforms are stepping up measures to deal with copyright infringement and plagiarism by implementing stricter policies. Many platforms have adopted digital content protection (DRM) technology to ensure that copyrighted learning materials are not misused or distributed illegally. In addition, some platforms have adopted watermarking techniques to track and trace illegally shared materials.
Solve 100% of the problem of “brain theft” with Sigma DRM for online course management
Sigma DRM – management your Edtech course
In the context of strong development of online education, the problem of copyright infringement and “brain theft” is becoming more and more popular and difficult to control. To thoroughly solve this problem, Sigma DRM has emerged as a comprehensive solution to help manage and protect digital content. Sigma DRM (Digital Rights Management) is an advanced technology that helps online course providers strictly control access, distribution and use of their content. By encrypting content and controlling access based on licenses,
Sigma DRM ensures that only authorized users can access the documents, completely preventing illegal downloading and sharing.
Mr. Nguyen Ngoc Han – CEO of Thu Do Multimedia affirmed: “Sigma Multi DRM confidently ensures 100% protection of creators’ content on online platforms”
Enhance security and prevent copyright infringement
Sigma DRM does not stop at encrypting content but also integrates advanced security features to track and monitor the use of learning materials. This system allows for tracking suspicious activity and restricts the ability to copy, download, or print material without the publisher’s permission. This helps protect online courses from unauthorized copying and distribution, providing peace of mind for educators and content creators. With Sigma DRM, any unauthorized access is recorded and reported immediately, creating a safe and secure learning environment.
Protecting Creators and Increasing Content Value
With Sigma DRM, content creators not only protect their efforts and intellectual property, but also increase the value of their courses. When content is tightly protected, courses become more reputable and learners are willing to pay for high-quality, fully copyrighted courses.
Sigma DRM helps build a transparent learning environment where the creativity and efforts of educators are valued. This not only encourages creators to continue investing in quality, but also contributes to building a fair and sustainable online learning community.
7. Moon.vn – Successfully deploying Sigma DRM to control Edtech courses
Moon.vn, one of the leading online education platforms in Vietnam, has made a strong step forward by successfully applying Sigma DRM – an advanced digital rights management solution to protect EdTech courses. Previously, Moon.vn encountered many difficulties with copyright infringement, when many courses were illegally shared on pirated platforms, causing huge losses in revenue and negatively affecting the platform’s reputation.
Sigma DRM – Comprehensive management of online courses at Moon.vn
The deployment of Sigma DRM has helped Moon.vn completely solve this problem. Sigma DRM technology not only encrypts content but also strictly controls access rights, preventing illegal downloading or sharing. Thanks to that, the platform has protected its courses from the risk of copyright infringement, while ensuring peace of mind for lecturers and content creators.
Since integrating Sigma DRM, Moon.vn has seen a marked reduction in pirated course distribution, increasing student confidence in authentic courses. This not only helps protect intellectual property but also strengthens Moon.vn’s brand in the competitive online education industry.
Conclude
Protecting your hard work and intellectual property from EdTech course theft is extremely important in today’s rapidly growing online education landscape. Creating educational content requires a lot of effort, time and dedication, but the risks of unauthorized copying and distribution can cause your efforts to go to waste. To ensure your course is fully protected, you need a professional and effective solution.
Contact Thu Do Multimedia now for advice and implementation of the most optimal copyright protection methods.
As the games industry continues to expand and innovate, understanding the complexities of DRM technologies, their impact on their distribution, and the ongoing debate between security and user experience is critical. This article delves into the various aspects of DRM in games, examining its importance, technological advances, and finding the optimal balance between protecting developer rights and maintaining player satisfaction.
The master of protection
DRM – the guard of your creation
Digital Rights Management (DRM) refers to a set of technologies used to control the use, modification, and distribution of digital contents. DRM aims to prevent piracy by ensuring that only authorized users can access and play the game.
This is critical for the gaming industry, which suffers significant revenue losses due to illegal copying and distribution of games. By implementing DRM, game developers can protect their intellectual property, ensuring that they receive fair compensation for their work. This, in turn, supports the development of new and innovative games.
Undenied Impacts of DRM
DRM plays a crucial role in protecting game developers’ intellectual property by embedding security measures within the game software. These measures can include encryption, online authentication, and anti-tamper technologies that make it difficult for unauthorized users to access or distribute the game, stopping them from stealing content online.
By preventing piracy, DRM helps developers recoup their investment in game development, incentivizing them to create more content and push the boundaries of game design and technology. Without DRM, the financial viability of many projects could be jeopardized, potentially stifling innovation and reducing the diversity of games available to consumers.
DRM has evolved significantly since its inception. Early methods included physical dongles and simple key-based systems. As internet access became more widespread, online activation and verification systems were introduced. The rise of digital distribution platforms like Steam marked a significant shift, with more sophisticated DRM technologies being implemented to protect digital game libraries. Over the years, the gaming industry has seen numerous DRM strategies, each with varying degrees of success and acceptance by the gaming community.
Innovations and Advancements in DRM Technology
Over the years of development and optimization, DRM solutions have had many improvements to serve copyright protection needs such as:
Denuvo
Denuvo is a highly effective anti-tamper technology that has become a standard in AAA game releases. Denuvo’s technology makes it significantly harder for hackers to crack games, providing strong protection during the critical release window. You can see most of the game nowadays, including Red Dead Redemption are incoporating this technologies into their gameplay.
Cloud-Based DRM
Leveraging cloud services to manage game licenses and user authentication. Cloud-based DRM can provide more flexibility and security by storing sensitive information on remote servers rather than on the user’s device.
Blockchain
Exploring the use of blockchain for secure and transparent digital rights management. Blockchain technology offers the potential for decentralized DRM systems, which could provide greater security and transparency for both developers and users.
A whole lot of technologies
The gaming industry employs a variety of DRM technologies to secure their products. Common DRM methods include online activation, serial keys, hardware-based protection, and software encryption. Each of these technologies has its own set of features designed to verify the authenticity, ensure it is being used in accordance with the terms of the license. Some of the most widely used DRM technologies in gaming include:
Online Activation
Requires the game to be activated through an online service, linking the game to a specific user account or device. Which pretty mean that you only able to play if you’re paying for it.
Serial Keys
Involves unique keys that must be entered to activate the game, often combined with online verification to ensure the key has not been used multiple times. Furthermore, on some special solution, the key can be change gradually to furthermore protect the game.
Hardware-Based Protection
Uses specific hardware components, such as dongles, to verify the game’s legitimacy. This method is less common in modern gaming but is still used in some specialized applications.
Software Encryption
Encrypts the game’s files, making it difficult for unauthorized users to access or modify the content. This method is often used in combination with other DRM technologies to provide multiple layers of security.
DRM Policies on Major Platforms
Real Practice of DRM you didn’t know about
Major gaming platforms each have their own DRM policies and practices designed to protect games and ensure a fair distribution of digital content:
STEAMWORKS
Steam actually uses a combination of online activation, software encryption, and account-based access.
Steam’s DRM system, also known as STEAMWORKS, provides a suite of tools for developers to protect their games, distribute and manage their product on the market.
STEAMWORKS Official Page
PlayStation Network
Employs a mix of online verification, content licenses tied to user accounts, and hardware checks. Games purchased through the PlayStation Network are linked to the user’s account and console, preventing unauthorized distribution.
Xbox Live
Implements similar DRM measures as PlayStation, with a focus on online authentication and digital licenses. Xbox Live requires users to connect to the internet periodically to verify their game licenses in order to play the game.
Nintendo eShop
Officially, in 2022, Denuvo is coming to Nintendo Switch games in an attempt to block users from emulating games on PC.
Relies on user account linking and online checks to manage game access. Nintendo’s DRM system ensures that digital purchases are tied to the user’s account and specific hardware, which can complicate game sharing and reselling on PC.
In fact, there have been many cases where game developers have applied DRM solutions to protect game content copyright and achieved many remarkable results. Here are some of the most notable result around implementation of DRM:
Steam
Its combination of user-friendly features and robust security measures has made it a leading digital distribution platform. Steam’s approach to DRM, including features like offline mode and family sharing, has helped balance security with user convenience.
GOG.com
Known for its DRM-free approach, GOG.com has built a loyal user base by prioritizing user rights and accessibility. By offering DRM-free games, GOG.com has attracted users who value ownership and the ability to play their games without restrictions.
Ubisoft
Ubisoft has refined its DRM strategies over time, balancing security with user experience through continuous feedback and iteration. Ubisoft’s implementation of flexible DRM policies, such as removing DRM from older titles, demonstrates a commitment to customer satisfaction.
User Experience and Implications of DRM on Different Gaming Platforms
The user experience of DRM can vary greatly across different gaming platforms. On Steam, users appreciate the convenience of cloud saves and game library management, but may be frustrated by the need for constant online activation.
PlayStation and Xbox users benefit from robust online ecosystems, but DRM-related restrictions on game sharing and resale can be contentious. Nintendo’s DRM can sometimes lead to issues with accessing digital purchases across multiple devices, affecting user satisfaction.
Each platform’s approach to DRM has its own set of trade-offs between security and user convenience. Some users may find the DRM measures to be an acceptable compromise for the benefits provided, while others may view them as overly restrictive.
Impact of DRM on Distribution, Piracy Prevention, and User Access
The Bright Side of DRM
DRM significantly impacts game distribution by enabling digital platforms to control the access and distribution of games. It aids in piracy prevention by making it challenging for unauthorized copies to function correctly. However, DRM can also affect user access, sometimes causing legitimate users to experience difficulties, such as needing a constant internet connection for offline games or facing compatibility issues with certain hardware. The effectiveness of DRM in preventing piracy is a subject of ongoing debate.
While it can deter casual piracy, determined hackers often find ways to circumvent these protections. Moreover, DRM can sometimes lead to negative user experiences, such as difficulties in accessing purchased games or performance issues caused by the DRM software itself.
The Challenges approach!
Although serving the noble need to protect the game and the publisher’s intellectual property, DRM also leaves many mixed opinions in the community, such as:
Consumer Rights
Critics argue that DRM can infringe on consumer rights, limiting how and when users can access purchased content. Some DRM systems restrict the ability to resell or lend games, which can be seen as unfair by consumers.
Technical Issues
DRM systems can cause technical problems, such as game crashes or performance issues. These problems can arise from the additional software required for DRM or from conflicts between the DRM system and the user’s hardware or operating system.
DRM services often run in the background and consume device resources such as RAM… affecting the gaming experience of consumers. Base on how the system work, even high-performance devices still cannot minimize this delay, and it is even more absurd on low-end devices.
Whether or not copy protection applications affect performance is also a hot topic of discussion online. Typically on Reddit, when gamers hated Denuvo because their DRM caused performance issues for their games.
DRM systems often track how players use the game, including how much time they spend in the game. This information can be used to apply time limits or other restrictions, and user hate that they can’t spend more time with their game. Take World of Warcraft for example, this massively multiplayer online role-playing game (MMORPG) has had many time limits in the past, such as daily quest limits and raid locks. These restrictions are designed to prevent players from overloading the game’s servers and encourage them to spread out their playtime. As a result, players are more likely to use a version without DRM to bypass these issues, simply cracked or piracy app as a better substitute.
Piracy vs. User Experience
While DRM aims to combat piracy, overly restrictive measures can alienate legitimate users, leading to negative reviews and decreased sales. Finding a balance between preventing unauthorized use and providing a seamless experience for paying customers is a major challenge for the industry.
The on-going solutions
For user
For consumers, there are many ways to solve the DRM problem. The simplest is to use software that supports free games today. Many applications such as Steam, Epic Game, Humble Bundle or GOG mentioned above, all provide free games without any interference from copyright protection solutions. Therefore, players can freely use them without worrying about the system being stalled by DRM.
For users with higher demands for using famous copyrighted games such as Black Myth WuKong, Resident Evil, … using pirated and cracked versions of the game is a form of assisting in copyright and digital content theft. Use official versions published on game distribution platforms to support developers and ensure the most realistic and smooth gaming experience.
For game publishers and developers
Consumers are very price-sensitive, and price issues are always the reason why games are pirated so much nowadays. Therefore, as a game developer and distributor, they must have monthly promotions and discounts and special holiday offers to encourage players to buy their products.
And in terms of management, using optimized and high-performance rights software like Sigma DRM is also a very important priority. Using quality solutions will ensure the safety of digital content and prevent illegal piracy of game on all platform.
Introducing Sigma DRM for Games Publisher
As the gaming industry continues to thrive with the challenges of traditional DRM, innovative solutions like Sigma DRM offer a way forward. Developed by Thu Do Multimedia, Sigma DRM provides a comprehensive and adaptable DRM solution tailored for game publishers. It combines robust security features while still maintaining user smooth experiences, ensuring that games are protected without compromising player satisfaction.
By leveraging advanced technologies and user-centric design, Sigma DRM represents the next step in effective and user-friendly DRM implementation. Thu Do Multimedia’s solution integrates seamlessly with various platforms, offering flexibility and robust protection to meet the diverse needs of game publishers and developers.
Sigma DRM – The unbreakable shield
The Digital Sea
A vast expanse, where treasures deep reside,
Digital contents, where the secrets hide.
But pirates lurk, with greedy eyes,
On their tippy toes, and bad desires.
But uh-oh, “NOT ON MY WATCH!”
Our greatest hero has arrived!
He carry on your wishes and rights
Protecting your treasures, no matter the size
Sigma DRM, the captain, dedication and light
Defending your assets, see eye on eye.
By Thu Do Multimedia
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing Sigma DRM, game producers can significantly reduce the risk of copyright infringement, helping to secure the work of each individual and allowing them to share with people they want to.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal game uploads and piracy from appearing once and for all.
How Sigma DRM solution protect your gaming creation
DRM Solution – How Sigma DRM Operates
Sigma DRM in game will encode – package your files before release. The solution ensure that users can only access and use them in accordance with established terms and conditions.
Furthermore, Sigma DRM solution can be apply through multiple stages of gaming transferring.
Allows to control the access and distribution of gaming application.
Prevent the piracy and illegal distribution of game.
Diverse business models
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the Sigma DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)Sigma DRM – DRM Sollution (Thu Do Multimedia)
The future of DRM in gaming is likely to see increased integration with cloud services, improved balance between security and user convenience, and potential adoption of blockchain technology for enhanced transparency and security.
As gaming platforms continue to evolve, DRM technologies will need to adapt to new distribution models and consumer expectations. Innovations such as AI-driven DRM systems that can dynamically adjust security measures based on user behavior and machine learning algorithms to detect and prevent piracy more effectively are also on the horizon.
Sigma DRM – Together towards the future!
As businesses operating in the game industry continue to thrive in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:
Effective copyright protection
Sigma DRM will always prevent unauthorized copying and sharing of digital music, protecting the rights of users and game developer.
Transparent distribution
Sigma DRM ensures transparency in the distribution process, because it is essential for building trust and fostering a healthy gaming market, both for user and game developers.
Creating and nurturing a healthy digital gaming market:
By protecting copyright and making the distribution process transparent, Sigma DRM contributes to building a healthy gaming market. We will cooperate and secure that no leakages or illegally copy of game are able to appear on the market ever again.
Conclusion
DRM in gaming is a complex and evolving field, balancing the need for security with the imperative of a positive user experience. While DRM technologies have come a long way, the industry continues to face challenges and controversies.
By adopting innovative solutions like Sigma DRM from ThuDo Multimedia, game publishers can protect their intellectual property while ensuring that players enjoy seamless and satisfying gaming experiences. As the gaming landscape continues to evolve, effective DRM strategies will be crucial in shaping the future of the industry.
If you have any question prior to our product- Sigma DRM, please leave your contact below and we will be answering as soon as possible
Music has become an indispensable part of every person’s life. However, when the market grows and content protection rights become loose, many bad forces have taken advantage of this opportunity to steal and use pirated recordings illegally for profit. Faced with the need to protect music rights, Thu Do Multimedia and Sigma DRM Music solution will be the number 1 content protection shield for your recordings. Let’s find out more in the article
Music – the vast ocean we have yet to discover
Music, a universal language of humans, has played a crucial role in our lives. Especially in a digital world, with the development of technology, music has become closer and more influential than ever. With the advent of online platforms such as Spotify, Apple Music, YouTube, and SoundCloud, we can enjoy any song we want, anytime and anywhere.
Also from the diversification that digital devices bring, the Internet creates conditions for artists to reach more, and spread themselves to the community, bringing great surplus values to the music industry. In addition to the core values for enjoyment, music is a voice and a medium widely used in fields such as advertising, movies, and video games, creating multi-dimensional and engaging experiences.
There have been many major campaigns and famous movies that have created a buzz in the hearts of fans, all through the unique and creative sound experiences of musicians, and artists, and the passion and dedication to their crafts.
A storm of sharing: the digital dilemma for musicians
In the age of connectivity, artists have embraced digital platforms as a powerful tool to reach wider audiences. However, this newfound accessibility has also unleashed a storm of sharing that threatens to erode the foundations of the music industry.
Some difficulties in managing and protecting music rights have left artists operating on digital platforms and music activists with heavy losses, both in terms of image and finance:
Pirates of the Digital Seas
Perhaps, the biggest culprits in this digital piracy spree are often the very fans who should be supporting their favorite artists. Although sharing music without permission is a blatant violation of copyright laws, but the allure of free content is too tempting for many. But faced with warnings, users still try to find ways to circumvent the law and use sophisticated tricks up their sleeves.
When music is shared for free, revenue from copyright sales and performances will decrease significantly, directly affecting the income of artists and music producers. And if you are listening to a song that has not been provided by the artist and has not been permitted to use, then you are probably indirectly supporting the illegal music streaming.
According to reports from the International Federation of the Phonographic Industry (IFPI), in 2018, over 32% of music listeners worldwide were still using pirated and copyrighted music.
Frances Moore, CEO of IFPI, commented:
This report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services. Policymakers around the globe have been scrutinising these issues and increasingly acting to address them.
The digital age opens up many new opportunities for artists to develop and assert themselves. But as their works become more accessible, the exclusivity of music products is reduced, causing a loss of artistic value and appreciation from listeners. And also from the loose management, the tricks of illegal music theft become more sophisticated. Bad guys have taken advantage of loopholes in the transmission. Compressing files and sharing through low-quality platforms reduces sound quality, making it impossible for listeners to fully experience the work.
Difficulty in management
In the current digital age, social platforms have developed significantly. But along with that development is the laxity in controlling and preventing illegal acts. Social networking platforms are very large and diverse, and managing and preventing illegal sharing is extremely difficult.
We can take SoundCloud as an example. This platform is one of the largest in the field of music and audio production and transmission, alongside Apple Music, YouTube… However, in such a large community, SoundCloud’s content copyright policies still have big loopholes. Therefore, we can see thousands of different recordings of the same content without any refinement. Even the copyright management system that SoundCloud connects to will not be able to recognize those recordings because they only differ in the smallest aspects such as lower quality, longer time…
For independent artists, the fight against digital piracy can feel like a David vs. Goliath battle. Illegal sharing and piracy creates an unhealthy music market, making it difficult for independent artists to compete with products that are shared for free and are widespread on social media platforms.
From Thu Do Multimedia and our solution – Sigma DRM Music
Understanding the current situation of the music industry, in the role of a leading provider in Vietnam and Southeast Asia in managing and operating digital content, Thu Do Multimedia is developing our own digital rights management system with the hope of addressing this problem, by the name of Sigma DRM.
More about DRM
DRM stands for Digital Rights Management. It is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission. Sigma DRM is the official name of our product, produced by Thu Do Multimedia.
For businesses operating in the music and audio industry like SoundCloud, security needs to be a top priority. Sigma’s DRM solutions can solve the difficult problems that the application still faces: copyright and pirated music.
Sigma’s DRM solutions can also allow independent musicians and artists to clarify and control what people can and cannot do with their content and resources. The solution also allows them to protect copyrighted material, safeguard their creative and financial investment in their works, and prevent their media from being pirated or illegally shared on the platform.
Sigma DRM Music – The unbreakable shield
Our moto
The Digital Sea
A vast expanse, where treasures deep reside,
Digital contents, where the secrets hide.
But pirates lurk, with greedy eyes,
On their tippy toes, and bad desires.
But uh-oh, “NOT ON MY WATCH!”
Our greatest hero has arrived!
He carry on your wishes and rights
Protecting your treasures, no matter the size
Sigma DRM, the captain, dedication and light
Defending your assets, see eye on eye.
By Thu Do Multimedia
Sigma DRM Music
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing DRM, music producer and singer can significantly reduce the risk of copyright infringement, helping to secure the work of each individual and allowing them to share with people they want to.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal music uploads and piracy from appearing once and for all.
How our solution operating on music and audio platform
DRM Solution – Sigma DRM Music Operation Diagram
Sigma DRM Music will encode – package your songs before release. The solution ensure that users can only access and use music in accordance with established terms and conditions.
Allows to control the access and distribution of music content.
Prevent the copying and distribution of poor quality music.
Diverse business models
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)
A story of success
In the past, Thu Do Multimedia has cooperated with many potential and capable parties in music management and distribution. Among them, Thu Do Multimedia has provided Sigma DRM solution for many online music distribution and publishing platforms both domestically and internationally.
The most typical project is that Thu Do Multimedia is a development partner with Online Music Copyright Joint Stock Company, launching the online music copyright ecosystem MCM Online.
According to Mr. Nguyen Ngoc Han, representative of Thu Do Multimedia – the unit that accompanies the development of MCM Online, MCM is built with 2 technologies: Sigma DRM copyright protection and Sigma Watermarking copyright marking. In which, Sigma DRM technology solution will protect musical works, prevent unauthorized use and transparently count the number of uses when the work is distributed in the digital environment.
In its development roadmap, MCM aims to become the first online music copyright protection ecosystem in Vietnam – a place that provides copyrighted music works to distributors. In addition, to contribute to the development of creative activities, MCM will accompany musicians and singers to organize music nights to honor authors, train and nurture musical composition talents…
The digital age presents both challenges and opportunities for the music industry. To thrive in this new landscape, artists and industry leaders must adapt and innovate. This includes finding new ways to monetize their work, raising awareness about copyright issues, and leveraging technology to combat music piracy.
The storm of sharing may be raging, but it’s not too late to turn the tide. By working together, we can create a digital ecosystem that supports artists, respects copyright laws, and ensures a thriving music industry for generations to come.
Sigma DRM – Together towards the future
As businesses operating in the music industry continue to grow in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:
Effective copyright protection
Sigma DRM will always prevent unauthorized copying and sharing of digital music, protecting the rights of musician and music producer.
Transparent distribution
Ensuring transparency in the distribution process is essential for building trust and fostering a healthy digital music market.
Creating and nurturing a healthy digital music market:
By protecting copyright and making the distribution process transparent, Sigma DRM contributes to building a sustainable digital music environment where artists can create with peace of mind and investors can trust.
Sigma DRM Music – Conclusion
The future is bright, but musician and producer must make adjustment must be made to keep up with market trends and protect their precious work . And the issues surrounding copyright and pirated music, although difficult problems, can be solved if there are timely measures and applications such as the Sigma DRM solution of Thu Do Multimedia and other solution from different company.
If your company operates on an online music platform and needs to protect the content of your artists, please contact Thu Do Multimedia immediately to receive the most optimal solution at the most reasonable price, specifically for your business.
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