SoundCloud’s Music Copyright Issues: Should Sigma DRM Join The Battle?

SoundCloud’s Music Copyright Issues: Should Sigma DRM Join The Battle?

SoundCloud, a vibrant online music playground for independent artists, is now facing a major challenge from digital copyright issues. In today’s article, find more about the current situation and explain the reasons why SoundCloud should use Sigma DRM software from Thu Do to ensure their artist’s safety.

Reason behind SoundCloud success

As mentioned above, SoundCloud is one of the online applications specializing in music and audio, which they claim to be “the world’s largest music and audio platform”, officially operating since 2008. Besides famous online music streaming applications such as Spotify, Apple Music, Zing MP3, the platform always has its directions and gaps on the current online music streaming platform.

After 17 years of operation and development and always putting the community first, Soundcloud has served many of its file customers, along with many other development and operational purposes.  A large portion of the users will use the application as a library to store music and audio according to their preferences and needs. The rest are artists, who see this as a great place to develop their music and podcast careers.

Because of its simple interface and way of working, artists have been the place to discover their debut albums for the company and it doesn’t cost anything. Notable examples include Billie Eilish with her debut single Ocean Eyes in 2015, legendary rock group Sonic Youth and electronic music producer Moby, and Halsey with Ghost in 2014. 

In addition, it is a bit like YouTube in that anyone can upload their content.  When it’s public, everyone else can find and listen to it. Emerging musicians often put their music on SoundCloud; podcasters will share their shows on SoundCloud; While Sound Engineer (also known as producers) regularly upload their projects or experiments related to sound like type beat…

SoundCloud App 2
SoundCloud App

SoundCloud is an open platform. Some audio streaming and hosting services have strict terms of use, creating many complex barriers between users and their content. As for SoundCloud, they always find ways to optimize and make sharing and streaming audio easy and transparent. Here are some reason why user and music artist prefer SoundCloud over Spotify and other music streaming platform:

Instead of placing itself and following the familiar approach, since its first days of establishment, the platform has always aimed to develop and identify itself as a place for underground artists, as well as indie artists who work independently, not signed to any record label or organization.

Since 2010, when the record industry was going through a serious revenue crisis, signing a promotion contract with a record label became less attractive than ever. Underground and indie artists, instead of signing strict agreements with producers and labels, started to look for ways to distribute their music to cut costs and be more connected to their users.

And SoundCloud stepped into the market as a savior at that time. The platform’s policies were also very friendly and generous to consumers such as:

  • No song upload limit – and it’s completely free!

Yes, artists saw this as a once-in-a-lifetime opportunity for independent artists to upload all their products to the market without any difficulty in the distribution process. Even the duration of posting songs can be up to hours.

And best of all, all they need to pay is the time and effort for their music without caring about the price, because SoundCloud does it completely for free. They do not have to worry about weird surcharges from record producers and can freely post their music anytime, anywhere they want.

Although currently, some terms have changed to suit the current development situation of SoundCloud, this is still one of the biggest bright spots of SoundCloud in the world’s audio production industry.

  • No need to post through complicated intermediary systems

All users need to do is post songs through the system and after a few simple steps, all the files they want will be posted on the system without having to go through any complicated management or intermediary systems.

  • The platform of freedom and connection

Stepping up and pioneering the movement of connection and community building, SoundCloud allows independent and underground artists to freely connect and make music, communicating directly with their audiences on a digital platform.

Comparing SoundCloud to platforms like Facebook, Vimeo, or Flickr that only allow users and artists to upload music, SoundCloud emerges as a 3-in-1 environment: an unlimited upload server, an extremely convenient workspace for artists, and a step forward.

The problem arise!

SoundCloud was well-known for their massive user fanbase, which set them apart from their competitors like YouTube or Spotify. But there is a catch to this system!

Because SoundCloud emphasizes diversity, this music platform will have certain limitations in digital copyright management. Allowing users to freely upload cover content increases diversity but is subject to copyright.

SoundCloud, like many digital platforms, has faced the ongoing challenge of protecting content rights. Despite efforts to implement robust copyright protection measures, the platform has encountered persistent issues related to illegal content sharing.

In an attempt to address these concerns, they partnered up with Audible Magic, a technology designed to identify re-uploads of music and detect copyright infringements. While the technology holds promise in theory, there’re still limitations. One notable shortcoming is its inability to accurately detect songs with subtle differences, such as re-ups with lower quality or longer duration.

Soundcloud’s ability to allow users to upload music freely also encourages illegal uploading. If you want to find a song by any Indie artist, you can see that the original song is lost in thousands of other re-ups and re-ups. Some re-ups even have higher views and interactions than the original song.

Consumer awareness plays a crucial role in combating illegal content sharing. Despite efforts to educate consumers about the importance of respecting copyright laws, many individuals continue to engage in practices such as downloading pirated music. According to reports from the International Federation of the Phonographic Industry (IFPI), in 2018, over 32% of music listeners worldwide were still using pirated and copyrighted music.

Frances Moore, CEO of IFPI, commented:

This report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services. Policymakers around the globe have been scrutinising these issues and increasingly acting to address them.

Source: https://www.ifpi.org/ifpi-releases-2018-music-consumer-insight-report/

SoundCloud has played a pivotal role in launching the careers of numerous indie artists, providing a platform for them to share their music with a global audience. However, in recent years, some artists have begun to distance themselves from the platform due to concerns surrounding copyright protection.

One notable example is Kien Trinh, a prominent Vietnamese indie artist who has publicly expressed his frustration with the prevalence of illegal music uploads. Despite having deep roots in the platform, Kien has announced his decision to delete his account and cease supporting illegal uploads.

Or like KidBuu, a rapper who uses the SoundCloud platform to facilitate illegal music plagiarism, violating the artist’s rights. He uses the SoundCloud platform to transform other people’s works and claim them as his own, such as using Trippie Redd’s beat and rapper Yeet’s “No Feel” in his recent song.

Many other indie artists and bands, including rapper bbno$, Sonic Youth… have also encountered challenges related to copyright infringement on SoundCloud. The platform’s failure to adequately address these issues has led to a growing number of artists seeking alternative platforms with more robust digital rights management (DRM) systems.

Kien Trinh was not the only victim of illegal uploads through this platform. And if it does not make timely adjustments in the management of digital music rights for their artists, many more individuals will choose other forms and platforms with better digital content rights management (DRM) systems to protect their efforts and intellectual property.

Alongside from partnering with Audible Magic, SoundCloud should also enter into contracts with other digital rights managers to ensure that their independent artists have the right to protect their content and allow them to distribute it to those they license and allow to post it.

Read more: https://vietcetera.com/vn/kien-roi-soundcloud-chung-ta-co-dang-de-tinh-voi-nhac-lau

Solutions for copyright issues on SoundCloud and Thu Do Multimedia

Each process of transmitting digital content requires different stages to ensure that the rights of artists are put first. And in an environment that promotes creative freedom as well as the diversity of digital content, personal issues should be respected even more.

To ensure that process, SoundCloud must sign with other external copyright management parties to prevent any unwanted case from happening.

Understanding the current situation of SoundCloud, in the role of a leading provider in Vietnam and Southeast Asia in managing and operating digital content, Thu Do Multimedia is developing our own digital rights management system with the hope of addressing this problem, by the name of Sigma DRM.

DRM stands for Digital Rights Management. It is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission. Sigma DRM is the official name of our product, produced by Thu Do Multimedia.

For businesses operating in the music and audio industry like SoundCloud, security needs to be a top priority. Sigma’s DRM solutions can solve the difficult problems that the application still faces: copyright and pirated music.

Sigma’s DRM solutions can also allow independent musicians and artists to clarify and control what people can and cannot do with their content and resources. The solution also allows them to protect copyrighted material, safeguard their creative and financial investment in their works, and prevent their media from being pirated or illegally shared on the platform.

Sigma DRM solution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing DRM, SoundCloud can significantly reduce the risk of copyright infringement on its platform.

From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.

After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.

Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal uploads from appearing on SoundCloud once and for all.

Learn more about our product https://thudomultimedia.com/drm-solutions-management-media-content/

DRM Solution Sigma DRM Operation Diagram 1 2
DRM Solution – Sigma DRM Operation Diagram (1)

Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.

Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.

Sigma Multi DRM Solution
Sigma Multi – DRM Solution (Thu Do Multimedia)

CONCLUSION

As an environment that develops for the community, SoundCloud must make adjustments to keep up with market trends and retain its artists. And the issues surrounding copyright and pirated music, although difficult problems, can be solved if there are timely measures and applications such as the Sigma DRM solution of Thu Do Multimedia and other solution from different company.

If your company operates on an online music platform and needs to protect the content of your artists, please contact Thu Do Multimedia immediately to receive the most optimal solution at the most reasonable price, specifically for your business.

Please leave your information about your business below to receive our feedback as soon as possible!

Create Professional Podcasts And Add 1 Revenue Source: Manage and Protect Copyrights with Effective DRM Solutions

Create Professional Podcasts And Add 1 Revenue Source: Manage and Protect Copyrights with Effective DRM Solutions

Discover the ultimate guide to creating a Podcast from A-Z and learn how to increase your revenue by using the Sigma DRM solution to protect and manage your content. Whether you’re a content creator looking to engage with a select audience or want to publish exclusive, high-quality podcast episodes, Sigma DRM offers the tools to secure your intellectual property while maximizing profit. Explore how Thu Do Multimedia can help you transform your Podcast journey today!

1. Podcast: The Unlimited Playground for Content Creators

Podcasts are more than just conversations; they are a platform for unlimited creativity. This is where you can unleash your unique content, from inspirational stories to in-depth knowledge to even the funniest and weirdest topics. Podcasts offer a great opportunity to reach out and engage with your listeners in a more intimate and creative way.

Why is so HOT?

Podcasts are becoming a popular trend due to their convenience and accessibility. Listeners can enjoy anytime and anywhere – whether they are driving, cooking, exercising, or even relaxing in the shower. It are not only a creative outlet, but also a way to build deep relationships with their audiences. That is why “podcasts” are becoming the number one choice for content creators who want to expand their reach and build their personal brand.

2. Why Podcast is the Ultimate Creative Playground

Podcasts are unlike other content platforms, this is the playground where you can: “shoot ideas” freely without worrying about appearance or context. No need to be too concerned about a sparkling makeup look, just a “cool” voice and a Podcast with attractive content, the creator can be ready to conquer the world!

There is an audience for everyone! Whether you are passionate about food, passionate about technology or an “expert” on how to raise pets, how to spend money or life skills and take care of your soul, there will definitely be someone out there eagerly listening to every story you share. “Podcasts” help connect with everyone, from empaths to people with similar interests.

3. First Steps to Becoming a “Podcast Superstar”

If you want to create a truly unique but don’t know where to start, don’t worry! The key is to choose a topic that excites you every time you think about it.

You don’t need a professional studio or complex equipment. Just a good-quality mic and some confidence, and you can start recording right from your bedroom. Imagine sitting in a comfy chair, sipping coffee, and sharing your fun thoughts with listeners worldwide – simple but incredibly effective!

Once you’re done recording, the next exciting step is uploading your Podcast. From Spotify to Apple Podcasts, these platforms will be the perfect launchpads to take your voice to the world!

4. How to Make Your Podcast a “Hit”

Sound needs to be “smooth.”

Imagine your listeners are relaxing, enjoying your engaging Podcast content, but then… Pop! – crackling sounds, echoing like it’s coming from a cave, ruining the mood. Don’t let that happen!

While Podcast is a creative playground, investing in sound quality is essential to keep listeners engaged. A good microphone, a quiet recording space, and professional sound editing will make Podcast sound smooth and enjoyable. Remember, if the audio is bad, listeners will quickly leave – no matter how great content is!

Storytelling – The secret to “hook” listeners.

Everyone loves a good story. That’s the secret to making more engaging! No matter the topic, turn it into an exciting narrative. Connect with your audience through each episode and leave them eagerly anticipating the next.

SEO Optimization – The key to being discovered.

SEO isn’t just for blogs! To make your Podcast more accessible to new listeners, SEO optimization is essential.

Choose relevant keywords for your topic and use them in title, description, and even within your content. For example, if your topic is “confidence,” make sure your title includes something like “Podcast to Boost Your Confidence,” and use related keywords in the description. Don’t forget to use engaging keywords to increase your chances of appearing on platforms like Spotify or Apple Podcasts.

With great sound quality, engaging content, and SEO optimization, your Podcast will not only attract but “hook” listeners from the first episode!

5. “Secret Tricks” to Attract More Listeners

Podcast Success? Don’t Forget Social Media is Your Best Friend!

If you want to “go viral,” remember that social media is your most powerful ally. Share exciting highlights from your Podcast on Instagram, TikTok, or Facebook. Choose emotional or surprising moments to spark curiosity and make your audience hit that play button immediately!

Invite Guests, Add Excitement to Your Podcast

One of the most effective ways to make yours more interesting is by inviting guests. They don’t have to be celebrities – just people with great stories to share. Guests will make the conversation more lively and engaging, attracting more listeners.

Interaction is Connection

Listeners don’t just want to listen – they want to participate! Encourage interaction by asking fun questions or inviting them to share their own stories. This helps build a deeper connection with your listeners, making them feel like they’re truly part of your Podcast.

6. Monetizing Your Podcast – Turn Passion into Profit

Advertisements And Sponsors

When your Podcast starts gaining a stable audience, brands will come knocking with advertisement offers. Not only will you earn income from ad spots, but you’ll also have the chance to collaborate with amazing brands. Make your Podcast stand out, and let it become a sponsorship magnet – a creative and profitable endeavor!

Paid Content – Exclusively for “Super Fans”

Why not offer exclusive paid content? Unique episodes only for paid subscribers make them feel “privileged.” And this is where you need DRM (Digital Rights Management) to protect your content from being copied or used without permission. With DRM, you can rest assured that only those who pay will have access to your masterpiece.

CUSTOMERS OF THU DO MULTIMEDIA
Customers Of “Thủ Đô Multimedia”

Read More: Sigma DRM Increase Revenue Digital Content

Fonos is the #1 Book App in Vietnam on the Apple App Store & Google Store. With 13,000+ copyrighted Audiobooks, Podcourses, Ebooks, Podcasts and many other rich contents. Fonos is also the largest copyrighted TALKING BOOKS store in Vietnam. Fonos brings you the most popular books by domestic and international authors.
With 13,000+ exclusive content Complete set of English Audiobooks from Oxford University Press. With a library of 1,000+ popular Ebooks. Enjoy thousands of knowledge content for Fonos Members.

Currently, Fonos is a customer partner of Thu Do Multimedia in managing and protecting copyrights for famous audiobooks and Podcasts in Vietnam, such as Have A Sip by Host Thuy Minh.

Have a sip

Read More: Fonos Audiobook App

7. Boost Your Podcast Revenue with Sigma DRM: Protect Copyright, Maximize Profit

If you are a content creator or content owner, specifically a Podcast creator, have you ever felt like you are making great but someone is always trying to “steal” them? Your content is a “valuable asset” and intellectual products deserve to be protected.

Podcasts are not just normal conversations but are products that are carefully invested in terms of content, stimulating listeners to seek out the knowledge that the creator has accumulated, and then create inspiring success stories. It would be a pity if one day the author discovered that his work is being illegally shared everywhere without his knowledge, or even plagiarized and intellectually stolen.

So how can we control who has the right to listen? The Media Owner will be the one to decide who has access to the content, from free listeners to paid subscribers. That’s when “Sigma DRM” steps in like a “superhero” with an optimal shield, protecting and managing your content from all copyright infringement risks! No more “free listening”!


Stop Unauthorized Podcast Distribution with Sigma DRM: All-in-One Protection Sigma DRM technology encrypts all music, issues a decryption key each time the work is used, and each time the key is issued, the system counts it as one use of the work . Issuing a key for each use can be likened to a request for permission to use the work, and that is the basis for transparency in the number of uses when the work is distributed on the internet. DRM technology is now widely used globally to protect copyright in the fields of: Television or electronic publishing.

DRM Solution Protect Digital Rights
DRM Solution Protect Digital Rights by Thu Do Multimedia

Exclusive Spaces for the Most Special Audiences to convey the emotions and knowledge that content creators have worked so hard to create. But what if only the most loyal listeners could access special episodes? What if they felt privileged and prioritized over everyone else? That would not only create a deeper relationship with the audience but also help content owners build a cohesive community.

This is where DRM (Digital Rights Management) – a powerful copyright management solution – appears as a “golden ticket” to help content owners decentralize content, allowing only those who are truly interested to listen to what the author shares. DRM allows for the creation of exclusive collections, helping audiences feel like they are part of something special, just for them.

Enhance Audience Value with In-depth Content.

When a content owner puts all their love and passion into creating content, there is nothing better than seeing their audience feel and appreciate the knowledge they have worked so hard to create. Prioritizing listening access is also a way to honor the most loyal listeners, helping them feel more valued and engaged.

Imagine:

  • The content owner is sharing a series about personal finance management skills, but instead of letting everyone listen, you reserve the most important, most detailed episodes for only your fan community or those who are willing to pay for that knowledge.
  • You create real-life case studies, financial strategies that only your loyal audience has access to. This is not only a way to create exclusivity but also a way to show respect for the listeners who have always accompanied the author.

When your audience feels like they are getting valuable knowledge, not just free information, they will be more attached to you, and the relationship between you and your listeners will grow deeper.

DRM – A Tool for Creating Great Personalized Experiences

DRM is not only a tool to protect content from copyright infringement, but it is also a way for you to create a personalized experience for each audience. With DRM, you can:

  • Restrict access: Only special listeners, those who have contributed or subscribed to the service can listen to special episodes. This not only helps protect your rights but also helps you create a deeper connection with your audience.
  • Protect exclusive content: No one can take away what you have created without your permission. DRM is a shield to protect the precious episodes that you have put your heart and soul into.

Create a More Meaningful Journey with DRM

Imagine a world where every piece of content you create is more than just audio, it’s a journey that connects with listeners who truly care. With DRM, you can take control of that journey, protect your content, and enhance the value of every episode you share.

When you deliver real value to your most valuable listeners, they not only listen, but engage with you on a deeper level. They feel heard, appreciated, and they’re with you every step of the way.

8. Conclusion: The Future of Podcasting – You Could Be the Next Star

In the context of increasingly growing podcasts, not only is creating attractive content important, but managing copyright and protecting your content is also a vital factor. This is where DRM (Digital Rights Management) becomes the optimal solution, helping to completely control the use of content, ensuring that only authorized people can access and enjoy your podcast.

DRM not only protects the rights of creators but also helps to enhance the value of content When your podcast is properly protected, you can not only avoid copyright infringement but also optimize revenue from exclusive content.
New technology trends like AI and voice search are opening up golden opportunities in podcast discovery and distribution, and DRM is the “shield” to confidently step into the digital future. If done well, it will not only be a creative channel but also a powerful launch pad for your name, with maximum protection from DRM.

DRM Solution: Invest 1 Get 10 for Media Content Management for Business

DRM Solution: Invest 1 Get 10 for Media Content Management for Business

The booming digital age has caused media content to face major challenges in copyright protection and data security. Businesses can have their data stolen if they do not have timely protection solutions. So what role does the DRM solution play? Let’s find out more with Thu Do Multimedia in the article below!

1. DRM Solution and the Urgency of Intellectual Property Protection in the Media Industry

The media industry is growing in both quantity and quality. More and more entertainment and media companies are being established. This means that businesses have to face risks of data and resource leakage. Surely businesses do not want their intellectual property to be stolen and become a lucrative target for bad guys. So the DRM solution was born in the current context as a savior solution for those difficult problems. Businesses can reduce the burden of risks related to information security thanks to advanced DRM solutions. Unpredictable challenges that content providers may encounter.

According to the latest statistics of the Vietnam Cyber ​​Security Agency, in June, 90,033 weaknesses related to information security vulnerabilities of agencies and organizations in Vietnam were recorded. This number is slightly increasing compared to the previous 3 months, with 88,990, 89,351 and nearly 89,400 vulnerabilities recorded, respectively.

In addition, businesses can face countless unpredictable risks. Screen capture can be quick and easy, especially in a remote work environment. Attackers often look for vulnerabilities in software to penetrate systems. As technology advances, phishing techniques become more sophisticated, making it difficult for employees to distinguish between real and fake. Many businesses even rely on third parties, so when one partner has a security incident, they can also be affected.

Mr. Nguyen Ngoc Han – General Director of Thu Do Multimedia Company, said that in Vietnam, 80% of copyright infringement occurs on digital platforms. The most infringed content is television programs (49.4%), movies (17.1%), music (16%), books (11.2%) and software (6.2%). The damage is huge, up to 348 million USD.

“Copyright infringement in Vietnam is like a maze. In previous years, copyright infringement was simply copying the set-top box with the type of set-top box television, but now, the form of infringement has become more sophisticated and complicated, with cross-border infringements appearing” – Mr. Han said.

Read more: Beyond Fair Play: Exploring DRM Anti-Cheat Role

2. Why do businesses need DRM solutions?

DRM stands for Digital rights management. This term is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission.

Businesses need to assess their businesses early and be clearly aware of protecting their resources and products. DRM solutions can solve the difficult problems that businesses are still facing. The market today has countless tricks to steal data, illegal websites to bring down businesses and reduce the company’s revenue. Timely decisions need to be made so as not to be left behind.

DRM solution can also allow authors, musicians, filmmakers and content creators to clarify and control what people can or cannot do with their content and resources. This solution also allows them to protect their copyrighted material, protect their creative and financial investment in their works, and discourage their media from being pirated or illegally shared.

Read more about DRM in the media industry: AI application in copyright protection of music, cinema, digital television

DRM solutions rely on DRM software. The software acts as a platform to prevent users from using unauthorized content in ways that the owner does not approve. DRM software can effectively address issues that businesses may run into, such as:

DRM Solution – Digital Rights Enforcement

DRM solutions use software to enforce digital rights and resource usage policies. This can ensure that users comply with the terms of use set by content creators or rights holders.

Access Control with DRM solution

DRM solutions are software-based, allowing organizations to control which users can access which content. The software can manage user authentication methods and passwords, digital certificates.

License Management through DRM Solutions

DRM solutions also help manage the creation, distribution, and authentication of licenses that grant users access to purchased content or products.

Digital Content Encryption through DRM Software

DRM solutions through software to use encryption techniques to protect digital files and media from unauthorized access or consumption. Encryption converts content into a format that can only be viewed or accessed by authorized and approved users.

DRM solutions help track copyright usage

Businesses can track and record what content is being accessed, used, and shared using DRM solutions. This information can provide valuable feedback to creators or owners about user behavior.

Easy watermarking with DRM solutions

Businesses can use DRM solutions to embed identifiers by placing watermarks to authenticate the origin of files. The purpose is to prevent unauthorized sharing or theft of content.

3. Sigma DRM solution is a long-term investment for businesses

Sigma DRM solution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. With Sigma DRM, content shared for sales, testing or evaluation purposes is fully protected from the risk of information leakage, illegal distribution or storage when falling into the hands of individuals or organizations with bad intentions. This helps ensure the intellectual property rights of the author, while effectively preventing all copyright infringements.

From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.

In the diverse digital content field such as TV series, music, podcasts, audio, audiobooks, EdTech textbooks, photos, videos, etc., the owners of these products, also known as “content owners”, must rely on reputable publishers such as Netflix, Spotify, Fonos, iTunes, Warner Music to bring products to users.

After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.

Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors. Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.

4. DRM Solutions – Conclusion

Thu Do Multimedia owns the optimal DRM solution. Sigma Multi-DRM includes 4 security solutions, including: Play Ready, Widevine and Fairplay, Sigma DRM, has met the standards for most of the largest copyright owners in the world to agree to grant content on the Internet environment.

In December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.

Sigma Multi DRM Solution
Sigma Multi – DRM Solution (Thu Do Multimedia)

On October 16, 2020, Thudo Multimedia’s Sigma copyright protection project completed the integration of security solutions from Microsoft, Google and Apple with Sigma DRM to become a comprehensive copyright protection solution (commercially named Sigma Multi-DRM).

Read more: The first “Made in Vietnam” solution in protecting the copyright infringement achieved international security certification

This is a solution that meets both the security requirements at the operating system level (Operating System) often used by valuable copyright owners such as Hollywood film studios, English Premier League,.. and the security requirements at the application level of third parties.

DRM Solution Sigma DRM Operation Diagram
DRM Solution – Sigma DRM Operation Diagram

With the completion of the inspection for the two products Sigma DRM and Sigma Multi-DRM from Cartesian, Thu Do continues to be the first enterprise in Vietnam, the only enterprise in Southeast Asia, and 1 of 6 enterprises in Asia to achieve this certification. Up to now, Cartesian has certified DRM security solutions for 20 enterprises globally.

DRM Solution Sigma DRM Packaging Model
DRM Solution – Sigma DRM Packaging Model

On October 18, 2020, Sigma DRM digital content copyright protection solution was the only digital content copyright protection solution honored at the Vietnam Digital Transformation Awards (VDA) 2020.

DRM Solution Sigma DRM Authentication Model 3
DRM Solution – Sigma DRM Authentication Model

By announcing that it meets international security standards, Sigma Multi-DRM qualifies major copyright owners to use Sigma Multi-DRM in copyright protection, while fully supporting decryption on devices supported or developed by Microsoft, Google, or Apple.

In today’s dynamic digital landscape, DRM solutions are indispensable to protect the integrity and exclusivity of published content. Businesses in the media industry need to prioritize developing and implementing strong, flexible copyright protection strategies that respond quickly to ever-changing challenges. For expert guidance and appropriate product advice, contact Thu Do Multimedia today.

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Raise awareness of digital copyright protection in 2025 with DRM

Raise awareness of digital copyright protection in 2025 with DRM

In today’s digital world, the explosion of online content has led to a growing problem of copyright infringement. This has had a significant impact on the creative industry, as copyright owners struggle to protect their work and earn a fair income.DRM (Digital Rights Management) has emerged as a key tool in the fight against copyright infringement. Learn about DRM with Thudo Multimedia in the article below.

Current copyright infringement situation

The digital age has brought with it a wealth of opportunities for creators and consumers alike. However, it has also created a new landscape for copyright infringement.

A 2022 study by the International Chamber of Commerce (ICC) found that global counterfeiting and piracy reached $1.9 trillion in 2019, up from $1.7 trillion in 2017. The study also found that digital piracy accounted for 59% of all counterfeiting and piracy, up from 54% in 2017.

The music industry is one of the hardest hit by digital piracy. A 2021 report by the Recording Industry Association of America (RIAA) found that the global music industry lost $13.1 billion in revenue due to piracy in 2020.

The film industry is also heavily affected by digital piracy. A 2021 report by the Motion Picture Association (MPA) found that the global film industry lost $5.4 billion in revenue due to piracy in 2020.

Software piracy is another major problem. A 2021 report by the Business Software Alliance (BSA) found that the global software industry lost $46.3 billion in revenue due to piracy in 2020.

The reality of copyright infringement is becoming more and more painful
The reality of copyright infringement is becoming more and more painful

Read more: The Ultimate Guide to Digital Rights Management in 2024

What is DRM

Digital Rights Management (DRM) is a set of technologies and processes used to protect copyrighted material from unauthorized use, distribution, or reproduction. This systems can be used to control how digital content is accessed, used, and shared.

There are a number of different types of DRM systems, but they all work by encrypting copyrighted material in a way that only authorized users can access it. Authorized users may need to provide a password, purchase a license, or use a special device to access the content.

DRM systems are used by a wide variety of industries, including the music, film, software, and publishing industries. DRM can help to protect copyright owners from piracy and ensure that they are fairly compensated for their work.

DRM protects content copyright on digital platforms
DRM protects content copyright on digital platforms

Read more: DRM Prevent Unauthorized Access to Digital Content?

Benefits of DRM

DRM is a tool with many benefits for protecting digital copyright and promoting creativity

Protects the rights of copyright owners: DRM helps control access to and use of content, preventing unauthorized copying and copyright infringement. This allows owners to confidently invest in production and earn fair income from their work.

  • Ensures a fair income for creators: When content is protected by DRM, creators are encouraged to invest time and effort to create high-quality products that meet market needs.
  • Encourages investment in high-quality content production: DRM creates a safe environment for investors
  • Helps users access content safely and legally: DRM makes it easy for users to find and access content safely, ensuring they are not exposed to pirated or malicious content.

In addition, this system also offers some other benefits such as:

  • Efficient content management: DRM allows content owners to track how their content is used, helping them make better business decisions.
  • Protects user privacy: Some DRM systems can be used to protect user privacy by encrypting their content.
  • Promotes innovation: DRM drives innovation in areas such as security, copyright management, and content distribution.
This System allows owners to confidently invest in production and earn fair income from their work
This System allows owners to confidently invest in production and earn fair income from their work.

Limitations of DRM

While DRM offers various benefits, it also has certain limitations that need to be considered:

  • Can restrict fair use: DRM may hinder users from utilizing copyrighted material for legitimate purposes such as education or research, which are considered fair use under copyright law.
  • Compatibility issues: DRM systems can be incompatible with certain devices or software, causing difficulties for users in accessing their content.
  • Privacy concerns: Some DRM systems collect data on users’ content usage, raising privacy and security issues regarding personal information.
  • Ethical and freedom of information concerns: this system implementation can potentially restrict users’ freedom of information and creativity, sparking debates on the balance between copyright protection and user rights.
  • Technological advancements: As technology evolves, DRM systems may become outdated or vulnerable to hacking, rendering them less effective in protecting copyrighted material.

It is important to acknowledge these limitations and find solutions that balance copyright protection with user rights.

Read more: DRM In Game: Undisputed Battle Between User and Developer

Solutions to raise awareness about DRM

Raising awareness about DRM is crucial to address its limitations and promote responsible use.

  • Educational campaigns: Launch public awareness campaigns to educate users about copyright, DRM, its benefits, and limitations. Utilize various channels like TV, radio, online platforms, and educational institutions to disseminate information.
  • Collaborative efforts: Encourage collaboration between copyright owners, technology companies, policymakers, and user groups to develop effective strategies for DRM education and awareness.
  • Promote research and development: Support research and development of innovative solutions that balance copyright protection and user rights. Explore alternative approaches to DRM that respect user freedom and privacy.
  • Foster open dialogue: Facilitate open dialogue and discussions between stakeholders to address concerns and find common ground on DRM implementation.
  • Encourage responsible use: Promote responsible use of DRM among copyright owners, emphasizing the importance of balancing protection with user rights and fair use.
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Protect your intelligence from copyright thieves

Read more: What Are Copyright Issues in the Digital World?

Thudo Multimedia – The Leading OTT Solution Provider In Vietnam

Over the span of 14 years, Thudo Multimedia has remained at the forefront in Vietnam and beyond, pioneering sophisticated technology solutions for digital content providers and broadcasting and telecommunications enterprises/organizations. Since its inception, we have continuously expanded and innovated, leading the charge in delivering cutting-edge solutions for content suppliers and businesses in the television and telecommunications sectors.

Our profound understanding of the market coupled with our ability to adapt flexibly has not only etched a strong presence in the domestic market but has also extended our reach internationally. Notably, Thudo Multimedia stands as the sole enterprise from Vietnam and Southeast Asia to be certified by Cartesian for our Digital Rights Management (DRM) solutions. This recognition is not just a testament to our excellence in safeguarding digital rights for content creators and distributors but also marks our position as one of the few Asian entities achieving this accolade, contributing to the protection of rights for over 20 enterprises across the globe.

We take pride in delivering true value through advanced services, playing a key role in fostering a sustainable and prosperous digital industry. Thudo Multimedia is committed to continuing its role as a beacon of innovation in the fields of information technology and communications.

Read more: Digital copyright protection solution: Sigma Multi DRM

Sigma Multi DRM – Comprehensive Digital Copyright Protection Solution

Building upon Thudo Multimedia’s robust suite of services, the Sigma Multi DRM stands out with superior features that cater to the demanding needs of content protection. It integrates a comprehensive security solution that encompasses global industry-leading DRM technologies including Microsoft PlayReady, Google’s Widevine, and Apple’s FairPlay.

The deployment of Sigma Multi DRM is seamless and universal, guaranteeing 100% coverage on end-user devices through a flexible and adaptable infrastructure. It pledges to deliver the highest quality content experience to end-users by maintaining rigorous security standards without compromising the viewing experience.

Additionally, Sigma Multi DRM offers a strategic advantage by significantly reducing the cost associated with Content Delivery Network (CDN) expenses. By optimizing the streaming process and content encryption, it not only secures the media content but also minimizes bandwidth usage but also cutting down on cost.

When quality meet standards

Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.

Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.

Sigma DRM Cert

As businesses continue to grow in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:

Effective copyright protection

Sigma DRM will always prevent unauthorized copying and sharing of content, protecting the rights of content owner.

Transparent distribution

Ensuring transparency in the distribution process is essential for building trust and fostering a healthy market.

Creating and nurturing a healthy digital music market:

By protecting copyright and making the distribution process transparent, Sigma DRM contributes to building a sustainable business environment where content creator can create with peace of mind and investors can trust.

Conclusion

For more information, please contact Thu Do Multimedia and we will guide your through the digital landscape!

Can DRM in Games Protect Against Piracy In 2025?

In today’s gaming industry, combating unauthorized copying (piracy) is a paramount concern. Digital Rights Management (DRM) has been utilized as a tool to deter unauthorized copying and protect the interests of game developers. However, the question remains: can DRM in games effective in preventing piracy in games? Join Thudo Multimedia as we delve into this topic in the article below.

What is DRM

Digital Rights Management, commonly known as DRM, is a set of access control technologies employed by the game industry to secure game content. Its primary function is to prevent unauthorized reproduction and distribution of digital media, which includes video games. For game developers and publishers, DRM serves as a frontline defense against piracy, ensuring that only legitimate owners can access and play their games.

Significance in the Game Industry: DRM systems are crucial in safeguarding intellectual property rights, maintaining revenue streams for creators, and supporting the ecosystem that allows for continued innovation and development of new games.

This article delves into the effectiveness of DRM in thwarting piracy efforts within the gaming world. A spotlight is cast on Sigma Multi DRM, a sophisticated system developed by Thudo Multimedia, which has made significant strides in protecting games from unauthorized access.

Understanding DRM in Games

Digital Rights Management, commonly known as DRM, serves as a technological fortress in the video game industry. It is designed to control the use of digital content and devices after a sale.

What is DRM in Games?

In video games, DRM software acts as a gatekeeper to enforce the rules set by game publishers or distributors. It ensures that only legally obtained copies of games are played and often requires some form of authentication from the user.

Why is DRM in Games Important?

The primary objective of incorporating DRM in games is to prevent unauthorized copying and sharing, which can significantly impact revenue streams for developers and publishers. By safeguarding against such activities, DRM helps maintain the value of intellectual property within the gaming ecosystem.

How Does DRM Protect Games?

DRM software performs several functions to secure game content:

  • Validates legal ownership through key activation or account verification
  • Manages access levels, such as single-user or multi-user licenses
  • Monitors usage to detect and deter piracy attempts
image 12
DRM in Games Protect Against Piracy

DRM in Games Protect Against Piracy

A notable example within this landscape is Sigma Multi DRM. It brings an additional layer of security that adapts to various platforms and devices, ensuring that games are shielded from illicit distribution without detracting from the genuine player’s experience.

By understanding the role of DRM software like Sigma Multi DRM in today’s game industry, stakeholders can appreciate its significance in maintaining a fair marketplace where creativity and investment are protected.

The Battle Against Piracy: Examining the Current State of Game Copyright Theft

Piracy continues to be a major problem in the digital gaming world. It involves the unauthorized copying and sharing of games, which undermines the rights of the creators. Despite efforts to protect games with DRM (Digital Rights Management), piracy is still a big issue and keeps changing, making it difficult for game developers and publishers to tackle.

1. Prevalence of Piracy

Illegal downloads and counterfeit copies of games are still widespread and pose significant threats. Online platforms that allow sharing of files and peer-to-peer networks make it easy for pirated games to be distributed widely, often within days of their official release.

2. Impact on Revenue Streams

Game developers suffer financially due to piracy. They lose out on sales because people can access their games without paying for them. This directly affects their ability to fund future projects and sustain themselves as developers.

3. Intellectual Property at Risk

Piracy not only hurts revenue but also devalues the creative process itself. Developers lose control over how their work is shared and modified, which can harm their brand image and consumer trust.

The problem of game copyright theft is extensive and complicated, requiring a comprehensive approach to address it effectively. While DRM technology is important in protecting content, it’s just one piece of the puzzle. The industry needs to explore other strategies and understand different types of piracy in order to develop stronger defenses against these infringements.

image 13
We need stronger security measures against game copyright theft

Read more: DRM Prevent Unauthorized Access to Digital Content?

Different Types of Piracy in Games

Digital gaming, a realm rich with innovation and creativity, isn’t immune to the shadowy underbelly of piracy. A deeper dive into this issue reveals two primary forms: pirated copies and cracking DRM mechanisms.

1. Pirated Copies

This form of piracy involves unauthorized copies of a game being distributed without the consent of the developers or publishers. Pirated copies are typically offered on various online platforms at a significantly reduced cost or even free, enticing gamers who wish to avoid paying full price. The downside? These versions often lack key features, updates and can even harbor malicious software.

2. Cracking DRM Mechanisms

A more technical and sophisticated form of piracy is cracking DRM mechanisms. In simple terms, ‘cracking’ refers to the process where hackers manipulate game code to bypass the built-in DRM protection. This allows unauthorized access to the game, rendering it freely distributable. It’s a constant game of cat and mouse between these hackers and DRM providers as new security measures are continuously developed to combat evolving cracking techniques.

While these forms of piracy present significant challenges to game creators, understanding them is the first step in combating them effectively. As we delve further into this topic, we’ll scrutinize how DRM solutions like Sigma Multi DRM can play a part in curtailing game piracy.

Effectiveness of DRM in Mitigating Game Piracy

Digital Rights Management (DRM) solutions, such as Sigma Multi DRM, have become an important tool in the gaming industry’s fight against piracy. These solutions play a significant role in addressing the issue.

Protection of Game Copyright

Sigma Multi DRM is designed to safeguard game copyright by using strong security measures that discourage unauthorized access and distribution. It works by verifying a user’s license to play the game, ensuring that only authorized users can get to the content.

Prevention of Game Piracy

By adding an extra layer of security to the game content, Sigma Multi DRM effectively reduces the chances of game piracy. This includes both pirated copies and methods used to bypass DRM, which were discussed earlier.

Seamless Integration and User Experience

This solution carries out its function without affecting the gaming experience. Its smooth integration with different platforms guarantees that while maintaining security, gameplay remains uninterrupted and enjoyable for authorized users.

Active Anti-Piracy Measures

The effectiveness of Sigma Multi DRM goes beyond just discouraging piracy. It actively combats against it by releasing updates and fixes to address any known vulnerabilities, showing a proactive approach in protecting game copyrights.

Future-Proofing Against Piracy Risks

In summary, Sigma Multi DRM not only defends against current threats but also prepares for future ones. This flexible and adaptable approach reflects the ever-changing nature of piracy risks in games, proving its effectiveness in dealing with them.

image 14
DRM not only defends against current threats but also prepares for future ones.

Read more: Is your DRM solution really strong enough to fight piracy?

The Future of Game Protection: Innovations Beyond DRM

As the digital world evolves, new methods are being developed to safeguard gaming content. While DRM has been a traditional way to prevent unauthorized use, there are now other options that provide a wider range of protection. These innovations aim to strengthen game security measures while also addressing the limitations of DRM.

Decentralized Verification Systems

Blockchain Technology: Using blockchain to verify game ownership and transactions can distribute the verification process, making it more secure against attacks on central systems.

Player Engagement and Reward Systems

Incentivization Models: Encouraging legal game purchases by offering special in-game rewards or experiences that can only be obtained through legitimate means.

Server-Side Execution

Cloud Gaming Services: Running games on remote servers instead of locally, which reduces the risk of piracy since the game files are never stored on users’ devices.

Machine Learning and AI

AI Monitoring: Using advanced algorithms to identify and respond to unusual distribution patterns or pirated copies circulating online.

Fostering Community Support

Community Initiatives: Creating strong communities around games that prioritize supporting creators and discouraging piracy through peer influence.

These innovations represent a move towards a more flexible and player-focused approach to game protection. They show that the industry understands the importance of balancing security with user experience. By exploring these cutting-edge technologies, we can see that there are many ways to protect intellectual property in gaming.

Thudo Multimedia – The Leading OTT Solution Provider In Vietnam

Over the span of 14 years, Thudo Multimedia has remained at the forefront in Vietnam and beyond, pioneering sophisticated technology solutions for digital content providers and broadcasting and telecommunications enterprises/organizations. Since its inception, we have continuously expanded and innovated, leading the charge in delivering cutting-edge solutions for content suppliers and businesses in the television and telecommunications sectors.

Our profound understanding of the market coupled with our ability to adapt flexibly has not only etched a strong presence in the domestic market but has also extended our reach internationally. Notably, Thudo Multimedia stands as the sole enterprise from Vietnam and Southeast Asia to be certified by Cartesian for our Digital Rights Management (DRM) solutions. This recognition is not just a testament to our excellence in safeguarding digital rights for content creators and distributors but also marks our position as one of the few Asian entities achieving this accolade, contributing to the protection of rights for over 20 enterprises across the globe.

We take pride in delivering true value through advanced services, playing a key role in fostering a sustainable and prosperous digital industry. Thudo Multimedia is committed to continuing its role as a beacon of innovation in the fields of information technology and communications.

image 15
Sigma DRM system developed by Thu Do certified by the Cartesian organization to obtain international standards.

Read more: Digital copyright protection solution: Sigma Multi DRM

Sigma Multi DRM – Comprehensive Digital Copyright Protection Solution

Building upon Thudo Multimedia’s robust suite of services, the Sigma Multi DRM stands out with superior features that cater to the demanding needs of content protection. It integrates a comprehensive security solution that encompasses global industry-leading DRM technologies including Microsoft PlayReady, Google’s Widevine, and Apple’s FairPlay.

The deployment of Sigma Multi DRM is seamless and universal, guaranteeing 100% coverage on end-user devices through a flexible and adaptable infrastructure. It pledges to deliver the highest quality content experience to end-users by maintaining rigorous security standards without compromising the viewing experience.

Additionally, Sigma Multi DRM offers a strategic advantage by significantly reducing the cost associated with Content Delivery Network (CDN) expenses. By optimizing the streaming process and content encryption, it not only secures the media content but also minimizes bandwidth usage, thus cutting down the CDN costs. This dual benefit of heightened security and cost-efficiency makes Sigma Multi DRM an attractive solution for content providers aiming to elevate their digital rights management capabilities.

Ứng Dụng Livestream Bảo Mật Ưu Việt Bằng DRM: Giải Pháp Hiệu Quả Cho Kinh Doanh Mới Nhất 2024

Ứng Dụng Livestream Bảo Mật Ưu Việt Bằng DRM: Giải Pháp Hiệu Quả Cho Kinh Doanh Mới Nhất 2024

Ứng dụng livestream với DRM giúp bảo vệ nội dung số an toàn và tối ưu hiệu quả phát sóng trực tuyến. Giải pháp bảo mật này giúp doanh nghiệp yên tâm phát triển kinh doanh mà không lo vi phạm bản quyền. Tăng cường khả năng bảo vệ nội dung, DRM là lựa chọn hàng đầu cho các nền tảng livestream. Cùng Thủ Đô Multimedia tìm hiểu qua bài viết dưới đây!

KKStream là một doanh nghiệp hàng đầu, chuyên cung cấp giải pháp phát trực tuyến (streaming) video theo hình thức doanh nghiệp với doanh nghiệp (B2B). Các yêu cầu mà công ty này nhận được từ các công ty ở khu vực châu Á – Thái Bình Dương tăng 22% vào năm 2021. Hoạt động kinh doanh tiết kiệm trung bình khoảng 43% chi phí ra ngoài giao tiếp với giải pháp streaming với tên gọi BlendVision.

Đọc thêm: KKStream khai trương dịch vụ BlendVision

Ngày 26/10/2021, công ty này công bố báo cáo ngành “Ứng dụng streaming trong các công ty ở khu vực châu Á – Thái Bình Dương: Xu hướng và các bài học”. Báo cáo này dựa trên kinh nghiệm hợp tác của công ty với các công ty lớn, nghiên cứu xu hướng ứng dụng streaming B2B và chia sẻ cách thức các ngành nghề khác nhau được hưởng lợi từ việc lấy giải pháp streaming làm đòn bẩy kinh doanh.

Báo cáo này cũng minh hoạ 3 trường hợp, giới thiệu cách thức các công ty Đài Loan ứng dụng giải pháp streaming trong mảng giao tiếp với đối tác. Điều này giúp cải thiện khả năng cạnh tranh trong làn sóng chuyển đổi số. Nó cũng chỉ ra những điểm mấu chốt trong thành công của các công ty này.

Các bộ phận quan hệ khách hàng hưởng lợi nhiều nhất từ giải pháp streaming trong ứng dụng livestream

Dữ liệu của KKStream từ năm 2020-2021 chỉ ra rằng, các công ty có thể tiết kiệm 43% chi phí sau khi chuyển đổi từ các sự kiện offline sang stream online khi muốn trao đổi công việc với khách hàng. Bộ phận quan hệ khách hàng hưởng lợi nhiều nhất. Ví dụ, livestreaming trực tuyến sự kiện mở rộng hoạt động kinh doanh sẽ giúp tránh những bất lợi về mặt khoảng cách địa lý hoặc giới hạn ngân sách.

Bằng phương thức này, các hoạt động kinh doanh có thể tăng tần suất giao tiếp và giảm đáng kể chi phí về đồ ăn, thức uống, khâu tổ chức, chi phí đi lại. KKStream cũng quan sát thấy xu hướng các công ty sử dụng các giải pháp streaming trong mảng Quan hệ công chúng (PR), Quan hệ khách hàng, Quan hệ với các nhà đầu tư.

4 Lợi Ích Cốt Lõi Của Giải Pháp Streaming

Trong thời đại công nghệ phát triển vượt bậc, giải pháp streaming đã trở thành một phần không thể thiếu đối với nhiều doanh nghiệp, đặc biệt là trong lĩnh vực truyền thông và giải trí. Dưới đây là 4 lợi ích cốt lõi mà giải pháp streaming mang lại, dựa trên kinh nghiệm thực tế của KKStream – một nhà cung cấp dịch vụ streaming B2B hàng đầu.

1. Quản Lý Truy Cập và Bảo Vệ Nội Dung


Bảo mật là yếu tố hàng đầu được các doanh nghiệp quan tâm khi triển khai dịch vụ livestream. Giải pháp bảo vệ bản quyền nội dung kỹ thuật số (DRM – Digital Rights Management) giúp đảm bảo rằng chỉ những người dùng được cấp quyền mới có thể truy cập nội dung. DRM không chỉ cung cấp công nghệ mã hoá nội dung mà còn tích hợp tính năng watermarking, giúp ngăn chặn việc sao chép và phát tán trái phép. Điều này giúp các doanh nghiệp yên tâm hơn về tính an toàn và bảo mật khi phát trực tuyến các nội dung giá trị cao.

2. Simulive Streaming (Mô Phỏng Trực Tiếp)


Simulive là sự kết hợp giữa phát trực tiếp và phát lại nội dung đã ghi sẵn. Tính năng này cho phép doanh nghiệp phát một buổi livestream được chuẩn bị kỹ lưỡng trước, nhưng vẫn giữ tính tương tác trực tiếp với khán giả. Đây là giải pháp tối ưu cho các sự kiện có tính phức tạp, yêu cầu độ chính xác cao hoặc khi thời gian phát trực tiếp không thể linh hoạt.

3. Chat Trực Tuyến (Live Chat)


Một trong những yếu tố quan trọng nhất của các buổi livestream là khả năng tương tác tức thì với khán giả. Tính năng chat trực tuyến giúp người xem tham gia vào cuộc trò chuyện, đặt câu hỏi và nhận phản hồi ngay lập tức từ người phát sóng. Điều này không chỉ tạo sự kết nối chặt chẽ giữa khán giả và doanh nghiệp mà còn gia tăng trải nghiệm người dùng, giúp các sự kiện trực tiếp trở nên sống động và hấp dẫn hơn.

4. Phát Lại Livestream (Livestream Replay)


Không phải lúc nào khán giả cũng có thể tham gia trực tiếp vào buổi phát sóng. Tính năng phát lại livestream cho phép người dùng xem lại nội dung vào bất kỳ thời điểm nào sau khi buổi phát kết thúc. Điều này giúp gia tăng cơ hội tiếp cận, mở rộng phạm vi khán giả và tối ưu hoá hiệu quả của mỗi buổi livestream.

Kết Luận


Giải pháp streaming hiện đại không chỉ mang đến tính linh hoạt trong việc phát nội dung mà còn cung cấp các tính năng bảo mật và tương tác cao cấp. Với những lợi ích cốt lõi như quản lý truy cập và bảo vệ nội dung, simulive streaming, live chat và phát lại livestream, các doanh nghiệp có thể tối ưu hoá trải nghiệm người dùng và bảo vệ giá trị nội dung của mình.

Thủ Đô Multimedia tự hào là công ty tiên phong trong phát triển giải pháp DRM giúp bảo vệ bản quyền nội dung số. Liên hệ ngay với chúng tôi để được tư vấn giải pháp phù hợp nhất cho doanh nghiệp của bạn.

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