Great content is crucial, but it won’t make you stand out in the competitive broadcast world. Almost everyone else has fantastic content too. To succeed, focus on making money from ads. That’s the solution: aim for the highest ad revenue you can get.
Two prevalent methods stand out: Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI), also known as Dynamic Ad Insertion (DAI). In this article, we will delve into these methods, exploring the technical differences, advantages, and drawbacks of each.
CSAI vs. SSAI: Technical Differences
At its core, the fundamental distinction between CSAI and SSAI lies in the way ads are integrated into the video content.
In CSAI, the video player, or client, initiates the process by requesting an ad from the ad server when it encounters specific ad-markers within the video stream. Essentially, the client takes charge of fetching and displaying ads.
SSAI, on the other hand, takes a different approach. Ads are seamlessly stitched into the video stream on the server side, reducing the involvement of the client. This means that the client has less responsibility in the ad-serving process.
While CSAI has its merits, it comes with significant drawbacks. The most notable among them is its vulnerability to ad blockers and various technical issues. Here’s why:
- Ad Blockers: CSAI often falls victim to ad blockers, which prevent ads from loading and disrupt the viewer’s experience. This can be frustrating for both content creators and their audiences.
- Technical Hiccups: CSAI can suffer from time-outs and other technical glitches, causing ads to fail to play. These interruptions can result in a suboptimal viewing experience and reduced ad revenue.
When seeking to boost ad revenues, content creators and publishers are increasingly turning to SSAI as a more effective solution. While it may be somewhat more expensive than CSAI, SSAI offers substantial benefits that make it a worthwhile investment:
- A Broadcast-Like Viewing Experience: SSAI seamlessly integrates ads into the video stream, providing viewers with a broadcast-like experience. The high-quality video and graphics ensure that ads blend seamlessly with the content, enhancing the overall viewing experience.
- Effective Protection Against Ad Blocking: Ad blockers pose a significant challenge to content monetization. SSAI, however, significantly mitigates this issue, as ads are incorporated directly into the video stream on the server side. This reduces the effectiveness of ad blockers, ensuring that your ads reach your target audience.
- An Overall Great Experience for Your Viewers: Viewer satisfaction is paramount for content creators. SSAI’s ability to deliver a smoother and less disruptive ad experience translates into happier viewers, increased viewer retention, and ultimately, higher ad revenues.
To begin increasing your advertising revenue, which SSAI service provider should you opt for?
To answer this question, we have listed the best SSAI service providers here.
In this article, we will spotlight Thudo Multimedia, recognized as one of the premier SSAI service providers in 2023.
Sigma DAI- a brief overview
Thudo Multimedia is a prominent enterprise in Vietnam and holds a prominent position as one of the largest Over-The-Top (OTT) technical solution providers in the country. As the top-rated SSAI service provider, they have earned the trust of prominent businesses, including Vietnam National Television (VTV), due to their competitive pricing, exceptional technical services, and exemplary customer care.
Sigma DAI takes advertising to the next level by delivering personalized ads to users on every screen they view through precise targeting. Additionally, it supports innovative and unintrusive ad formats like Dynamic Brand Insertion (DBI), contextual video ads, and graphics overlays ads. These advanced advertising options empower content owners to provide viewers with a seamless and enjoyable viewing experience while enhancing brand affinity.