How Efficient is SSAI for Content Monetization?

How Efficient is SSAI for Content Monetization?

Great content is crucial, but it won’t make you stand out in the competitive broadcast world. Almost everyone else has fantastic content too. To succeed, focus on making money from ads. That’s the solution: aim for the highest ad revenue you can get.

Two prevalent methods stand out: Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI), also known as Dynamic Ad Insertion (DAI). In this article, we will delve into these methods, exploring the technical differences, advantages, and drawbacks of each.

CSAI vs. SSAI: Technical Differences

At its core, the fundamental distinction between CSAI and SSAI lies in the way ads are integrated into the video content.

In CSAI, the video player, or client, initiates the process by requesting an ad from the ad server when it encounters specific ad-markers within the video stream. Essentially, the client takes charge of fetching and displaying ads.

SSAI, on the other hand, takes a different approach. Ads are seamlessly stitched into the video stream on the server side, reducing the involvement of the client. This means that the client has less responsibility in the ad-serving process.

While CSAI has its merits, it comes with significant drawbacks. The most notable among them is its vulnerability to ad blockers and various technical issues. Here’s why:

  • Ad Blockers: CSAI often falls victim to ad blockers, which prevent ads from loading and disrupt the viewer’s experience. This can be frustrating for both content creators and their audiences.
  • Technical Hiccups: CSAI can suffer from time-outs and other technical glitches, causing ads to fail to play. These interruptions can result in a suboptimal viewing experience and reduced ad revenue.

When seeking to boost ad revenues, content creators and publishers are increasingly turning to SSAI as a more effective solution. While it may be somewhat more expensive than CSAI, SSAI offers substantial benefits that make it a worthwhile investment:

  • A Broadcast-Like Viewing Experience: SSAI seamlessly integrates ads into the video stream, providing viewers with a broadcast-like experience. The high-quality video and graphics ensure that ads blend seamlessly with the content, enhancing the overall viewing experience.
  • Effective Protection Against Ad Blocking: Ad blockers pose a significant challenge to content monetization. SSAI, however, significantly mitigates this issue, as ads are incorporated directly into the video stream on the server side. This reduces the effectiveness of ad blockers, ensuring that your ads reach your target audience.
  • An Overall Great Experience for Your Viewers: Viewer satisfaction is paramount for content creators. SSAI’s ability to deliver a smoother and less disruptive ad experience translates into happier viewers, increased viewer retention, and ultimately, higher ad revenues.

To begin increasing your advertising revenue, which SSAI service provider should you opt for?

To answer this question, we have listed the best SSAI service providers here.

In this article, we will spotlight Thudo Multimedia, recognized as one of the premier SSAI service providers in 2023.

Best SSAI service 2023

Sigma DAI- a brief overview

Thudo Multimedia is a prominent enterprise in Vietnam and holds a prominent position as one of the largest Over-The-Top (OTT) technical solution providers in the country. As the top-rated SSAI service provider, they have earned the trust of prominent businesses, including Vietnam National Television (VTV), due to their competitive pricing, exceptional technical services, and exemplary customer care.

Sigma DAI takes advertising to the next level by delivering personalized ads to users on every screen they view through precise targeting. Additionally, it supports innovative and unintrusive ad formats like Dynamic Brand Insertion (DBI), contextual video ads, and graphics overlays ads. These advanced advertising options empower content owners to provide viewers with a seamless and enjoyable viewing experience while enhancing brand affinity.

CSAI and SSAI: Which is best for my business?

CSAI and SSAI: Which is best for my business?

In the dynamic realm of online video advertising, two prominent technologies, CSAI and SSAI, take the spotlight for their role in ad insertions. Delivering targeted and engaging ads to viewers through these methods is crucial for maximizing revenue and enhancing the user experience.

In this article, we will explore the key distinctions between CSAI and SSAI, highlighting their advantages and drawbacks to help you make informed decisions when implementing video ad strategies.

CSAI (Client-Side Ad Insertion)

CSAI, also known as Client-Side Ad Stitching or Client-Side Ad Insertion, is a traditional method of serving ads in online video content. In CSAI, ad requests and rendering occur on the client-side (user’s device), typically within the video player itself. When a video ad break is triggered, the video player reaches out to the ad server to fetch the ad creatives. The ad creatives are then stitched together with the video content and presented to the viewer.

Advantages of CSAI:

  • Real-Time Ad Personalization: CSAI enables real-time targeting and personalization, allowing advertisers to deliver ads based on user data, demographics, and viewing behavior.
  • Easy Integration: Implementing CSAI is relatively straightforward, as it requires minimal server-side modifications. Video players with built-in ad support can easily accommodate CSAI.
  • Accurate Ad Metrics: Since ad rendering occurs on the client-side, CSAI provides accurate ad viewability and engagement metrics.

Drawbacks of CSAI:

  • Ad-Blocker Vulnerability: CSAI is susceptible to ad-blockers, potentially leading to a loss in ad revenue.
  • Latency and Buffering: The ad fetching process in CSAI can introduce latency and buffering time, leading to potential viewer frustration.

SSAI (Server-Side Ad Insertion)

SSAI, also known as Ad Stitching or Ad Insertion, is an advanced technology that dynamically inserts ads on the server-side before delivering the video content to the viewer’s device. In SSAI, the ad insertion process takes place on the content distributor’s server.

SSAI (Server-Side Ad Insertion)

Advantages of SSAI:

  • Ad-Blocker Resilience: As ad stitching happens on the server-side, SSAI reduces vulnerability to ad-blockers, ensuring a more reliable ad delivery and revenue stream.
  • Reduced Latency: SSAI eliminates the ad fetching process on the client-side, significantly reducing latency and buffering issues.
  • Seamless Viewing Experience: Viewers experience smooth transitions between video content and ads, as the stitching process ensures ads are seamlessly integrated.

Drawbacks of SSAI:

  • Limited Real-Time Personalization: Compared to CSAI, SSAI may offer slightly less real-time ad personalization, as targeting decisions are made on the server-side.
  • Metrics Challenges: SSAI can present some complexities in measuring ad viewability accurately, as the video player may not have visibility into the actual ad playback

So, Should I Choose CSAI Or SSAI?

Both CSAI and SSAI have their pros and cons and have their place in ad-serving technology for OTT. There is no argument about that!

However, if one was worried about sticking to CSAI or moving to SSAI, I feel the first thing they should do is engage with an ad-tracking service (independent, 3rd party) and get hold of fundamental data on how their ads are performing –

  • Is there a lot of latency, buffering?
  • What are the fill-rates?
  • Where are most of the errors coming from?
  • What is the cost of maintaining CSAI on all the devices we support?
  • What are the completion-rates of the ads? Do people continue watching the content after the ad?
  • Are my marketing campaigns dependent on interactivity?
  • And so on.

Getting concrete, unbiased, raw data will help a publisher make the right decision whether to use CSAI or SSAI. Such data-driven decisions will positively impact revenue and, most importantly, the user experience!