3 Power Benefits Of Watermarking In The Digital Media World

3 Power Benefits Of Watermarking In The Digital Media World

Have you ever watched a blockbuster movie that was leaked online before it was officially released? The feeling of the filmmakers at that time must have been like being “robbed of their brainchild”! That’s why watermarking technology was born, like a “ninja” to protect creative works from “idea thieves”.

Video piracy is becoming an increasingly serious problem in the world of online entertainment. In the sports industry in particular, this situation is causing worrying consequences.

According to a study by Parks Associates, the rate of users who pirate movies and TV shows online in the US is expected to increase from 22% in 2022 to 24.5% in 2027. This shows that the demand for illegal content is increasing.

What is watermarking? Do you understand it correctly?

Simply put, watermarking is the process of embedding an identifying mark (visible or invisible) into an image, video, audio file, etc. Imagine you are marking your territory. If someone tries to “steal” your work, this mark will help you easily identify the source of the theft when there is a warning sign on the server.

2 Most Common Types of Watermarking

Visible Watermarking

is the most recognizable and simplest technique, in which the watermark is placed directly on the original content, easily recognizable by the naked eye. Normally, the watermark will be a logo, text or image that is blurred or transparent so as not to affect the aesthetics of the work too much.

visual watermarking
Visual watermarking is popular now

However, visible watermarks have certain limitations because they are easily removed or covered with photo editing tools. Therefore, “theft” can still occur even when the logo is attached to the business’s product.

Invisible watermarking

is a more sophisticated method in which the watermark is embedded into the pixels of an image, the audio samples, or the data bits of a file in a way that is difficult to detect. Extracting the invisible watermark requires specialized algorithms and software.

This method has the advantage of not affecting the quality of the original content and is more difficult to remove than visible watermarks. However, implementing invisible watermarks is more complex and requires specialized knowledge of signal processing.

These two methods are really effective, and their role and significance for digital content today are well researched.

The Importance of Watermarking for Business

If you want to protect the copyright of your digital content after posting it on an online platform, understand the important roles of watermark for your business products/services:

Copyright protection

The core function of watermarking is to protect copyright. By embedding a recognizable identifier (such as a logo or brand name) into digital content, businesses can legally prove ownership. This is crucial in preventing others from claiming ownership of your products.

Moreover, adding watermarks to digital products helps enhance brand recognition. When customers see your logo or name on each product, they are more likely to remember and recognize your brand. This not only increases professionalism but also enhances the credibility and reputation of your business in the market.

If you are a professional photographer, adding a watermark to your photos helps protect them from being used without your consent. At the same time, every photo with your logo helps promote your brand to a wider audience.

Preventing illegal copying

Illegal copying of digital content is a major issue in the online environment. Watermarks act as a protective layer by making copying more difficult. When users download content that includes a watermark without the owner’s permission, they cannot use it legally, or its quality will be significantly reduced due to third-party software used to remove the watermark.

This significantly reduces unauthorized copying and protects the true value of the business’s products. Furthermore, watermarks may discourage those attempting to copy, as removing the watermark is not easy and will degrade the product’s quality.

Benefits of Preventing Copying:

Protects the value and quality of your brand in the eyes of customers.

Reduces revenue loss caused by illegal copying of products.

Ensures that your products are not used for unlawful or undesirable purposes.

Track usage

n addition to protecting copyright and preventing copying, watermarks also help businesses track and manage the distribution of their content. When a digital product (such as an image, video, or document) is shared without permission or downloaded from unreliable sources, the watermark can help identify the origin of the leak, allowing timely action.

Moreover, modern watermark technology enables the tracking of usage metrics and the extent of content distribution. This allows businesses to better control their intellectual property, ensuring that products are used only within legal and authorized boundaries.

Today, the application of watermarking has become popular in many areas of life

In the entertainment industry, including movies, videos, TV shows, etc. Reality TV shows often embed watermarks in recorded footage to prevent unauthorized rebroadcasts on other TV channels or online platforms.

The film producer 20th Century Fox used watermarks to protect the copyright of trailers and behind-the-scenes images of the film. These watermarks are usually the studio logo or the film name placed in the corner of the image or in the moving frames.

It is also widely used in the publishing industry to protect the copyright of books, magazines, documents or to protect online lectures in online courses. Online learning platforms such as Coursera and Udemy often embed watermarks in video lectures to prevent copying of courses and commercialization.

In the music industry, platforms such as Spotify and Apple Music have used watermark to manage the music copyrights of artists, allowing only subscribers to enjoy songs, playlists of idols or the latest music. In music, copyright is very strict, just violating music copyright will cause the video to be removed or muted.

Gaming industry: Watermarks are used to protect digital game assets, such as 3D models, textures and sounds. Copyrighting games is not copied and plagiarized.

What will be different about the future of watermarking?

The future of watermarking is promising thanks to the development of artificial intelligence (AI). The application of AI to the process of creating and detecting watermarks will bring significant breakthroughs:

Creating smart, complex, hard-to-detect and highly customizable watermarks. Instead of simple, static watermarks, AI can create dynamic watermarks that change over time or context, enhancing protection.

Integration with other technologies: Watermark will be more deeply integrated with technologies such as blockchain, to create a more comprehensive and reliable copyright protection system. Blockchain can help store watermark information securely and immutably, creating a digital copyright registry.

Or application to new fields such as virtual reality, augmented reality and the Internet of Things. For example, watermark can be used to protect 3D models, virtual reality experiences, or sensor data. Watermark is not only a protection for conventional digital products, but in the future, it will be powerful and protect all areas of technology.

The difference between DRM and Watermarking

DRM and watermarking are separate but complementary strategies used in the field of video streaming security. DRM acts as a “full-fledged fortress,” protecting digital content by encrypting it and controlling access through licensing mechanisms. Its main goal is to prevent unauthorized viewing, copying, or distribution.

Sigma DRM
Sigma DRM

In contrast, watermarking is a sophisticated but powerful technique that involves embedding invisible marks directly into content, allowing traceability in the event of a leak or unauthorized sharing. While DRM focuses on restricting access, watermarking acts as a forensic tool, allowing the source of unauthorized distribution to be identified.

The key difference lies in their primary functions: DRM is the “gatekeeper,” ensuring that only authorized users can access and use content, while watermarking is the “detective,” leaving an indelible trace for identification after the event. DRM operates secretly in the background, while watermarking can leave a faint trace that can be detected if actively searched for.

A combination of both technologies is often applied, leveraging DRM for strong access control and adding watermarks for traceability, creating a multi-faceted defense against the multi-faceted challenges posed by unauthorized access and distribution in the dynamic video streaming landscape.

Secure your streaming content today!

As the digital landscape continues to evolve, watermarking continues to be valuable in protecting your digital content from unauthorized theft. Helping businesses protect their brainchild from the “dark universe”.

Recognizing the need for strong content copyright protection, Thu Do Multimedia has developed Sigma Watermarking and Sigma DRM solutions to fulfill the mission of protecting digital content copyright.

Introduction to copyright protection solutions at Thu Do Multimedia

Sigma Watermarking Solution

Sigma Watermarking is our popular digital music solution. Sigma Watermarking is used to mark (digitally sign) when distributing or deriving a musical work, from which it is possible to easily trace pirated music or track the distribution and use of the work.

Sigma Watermarking can add watermarks to music products or insert hidden images into sounds to protect copyrights for artists. This is a product dedicated to the music industry of MCM businesses.

sigma watermarking
Musician Le Minh Son talks about protecting music copyright

Musician Le Minh Son said that he and his colleagues have worked hard to develop the MCM Online Music Copyright Ecosystem – the first music copyright protection platform in the digital environment in Vietnam in February 2022. Therefore, although he is an artist, the musician is not afraid of copyright protection issues when putting the album Tinh – Yeu troi bo doi on online music platforms in addition to the traditional physical method.

Thanks to the support of Sigma Watermarking, MCM released the album on 52 online music platforms worldwide, including the largest platforms such as Apple Music, Spotify, Amazon Music, Alibaba, Nhaccuatui, Zing MP3, MCM Music… from December 1, 2022 without worrying about copyright infringement anymore.

Sigma DRM – Complete control of digital copyright for all multi-industry businesses

When it comes to digital copyright protection, Thu Do Multimedia’s Sigma DRM solution cannot be ignored. It is a powerful, resilient solution to preserve business content such as movies, videos, audio, etc.

Why do businesses need Sigma DRM solutions?

Comprehensive digital data management and protection

With Sigma DRM, businesses can set specific access rights for each user, ensuring that only authorized people can access documents, videos or other important digital assets. This not only protects content from unauthorized copying but also controls how that content is used and distributed.

Protect Intellectual Property and Increase Profits

With Sigma DRM, businesses not only protect their digital assets, but also optimize their intellectual property. This means minimizing the damage caused by copyright infringement, while increasing profits from the legitimate exploitation of digital assets.

Thu Do Multimedia’s comprehensive partner is VTVcab On, thanks to the implementation of copyright protection with Sigma DRM, the VTVcab ON OTT platform has reached more than 6 million downloads and more than 400,000 monthly users. Protecting high-quality content packages such as from K+, Box, VTVcab, and even famous Hollywood movies has helped VTVcab not only completely prevent copyright infringement but also increase customer trust and satisfaction.

Comprehensive control across all platforms

A prominent advantage of Sigma DRM is the ability to control content across multiple platforms and devices. Businesses can set limits on access time, number of devices, or content resolution. This is especially useful when implementing marketing campaigns or when distributing digital content to customers.


How Sigma DRM Works

Sigma DRM operates by encoding and packaging your applications, ensuring that they can only be accessed and used in accordance with your terms and conditions. This prevents unauthorized distribution and modification of your content. Additionally, Sigma DRM can be applied at different stages of the application lifecycle, providing comprehensive protection: Software, mobile app,..

How Sigma DRM work
How Sigma DRM work

Conclude:

Protecting digital copyright is the responsibility of digital creators, because it is beneficial to businesses and helps maintain the longevity of digital products. A product can only be reinvested many times when it is protected and controlled by the author himself.

Thu Do Multimedia is very proud to be able to develop the Sigma DRM solution to help businesses no longer lose revenue and effort in creating or releasing digital products.

Cooperate with us today, to join hands in developing and pushing back the “free use” phenomenon, because we can certainly help you achieve that in the easiest and most comprehensive way.

Read more: Video Industry Trends and Technologies for 2025

3sophisticated hackers use to steal telemovie

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Are we being too comfortable with pirated app? Future prediction of app protection in 2025

Are we being too comfortable with pirated app? Future prediction of app protection in 2025

The world is facing serious problems with pirated applications. Even Vietnam, a developing country, is ranked third in Southeast Asia in terms of illegal content distribution rate. Let’s learn about the consequences of this behavior with Thu Do Multimedia and future trend of app protection in the upcoming years!

Pirate of the digital sea!

Pirated app are software, games or other applications that are copied, distributed, installed or used without the permission of the copyright owner. In other words, they are digital products that are “cracked” or “unlocked” for free use or at a lower price than the original.

The proliferation of pirated applications has become a pressing issue in today’s digital age, with far-reaching consequences for both individuals and businesses. This problem is particularly urgent due to the following reasons:

The widespread availability of pirated applications poses a significant threat to the revenue of software developers. By offering free or discounted alternatives to legitimate software, pirated applications divert potential customers away from paying for licensed versions.

This loss of revenue can have a devastating impact on developers’ ability to sustain their businesses and invest in future projects. As a result, the development of innovative new software may be hindered, leading to a less vibrant and dynamic digital ecosystem.

The pervasive use of pirated applications poses a serious threat to the security of devices and networks. These applications often contain malicious code, such as malware and viruses, which can infiltrate systems and compromise sensitive data.

Once installed, these harmful elements can steal personal information, financial data, and other valuable assets, leading to data breaches and identity theft. This not only causes financial loss but also damages individuals’ reputations and can have long-lasting consequences.

The act of pirating applications is a flagrant violation of copyright laws, which protect the intellectual property of software developers. Those caught using pirated software may face legal repercussions, including fines, lawsuits, and potential damage to their reputation.

Businesses that are found to be in violation of copyright laws may suffer significant financial losses, damage to their brand, and even legal action. This can have a devastating impact on their operations and future prospects.

Pirated applications create an unfair playing field, giving them an advantage over legitimate software developer. The widespread use of pirated software can undermine the entire software industry, leading to job losses and economic instability.

The use of pirated software can inadvertently support illegal activities such as organized crime and money laundering. By purchasing pirated software, individuals may be unknowingly funding criminal organizations that engage in these illicit activities. This can have serious consequences for society, including increased violence, corruption, and economic instability.

Furthermore, pirating applications is a form of theft that deprives creators of the fruits of their labor. Software developers invest significant time, effort, and resources into creating their products. When these products are pirated, their hard work is stolen, and they are denied the fair compensation they deserve. This can discourage innovation and reduce the overall quality and quantity of software available to consumers.

Consequences for developers

The widespread availability of pirated applications poses a significant threat to the revenue of software developers. By offering free or discounted alternatives to legitimate software, pirated applications divert potential customers away from paying for licensed versions.

This loss of revenue can have a devastating impact on developers’ ability to sustain their businesses and invest in future projects. As a result, the development of innovative new software may be hindered, leading to a less vibrant and dynamic digital ecosystem.

Especially with the current hit games like Resident Evil 4 or The Silent Hills, the producers have had to spend millions of dollars on production costs. And the pirated applications floating on the market of this game have greatly affected the revenue of CAPCOM.

Pirated App
Pirated versions of the game “Resident Evil 4” were illegally posted on Reddit

The lack of recognition and financial reward for their work can diminish developers’ enthusiasm and motivation. When developers see their efforts exploited through piracy, it can lead to a sense of discouragement and a loss of drive.

This loss of motivation can have a direct impact on the quality and quantity of software being produced, as developers may become less invested in their work and less likely to take risks or pursue innovative projects.

The widespread availability of pirated versions of their software can damage the reputation of developers and their products. When consumers are able to easily access pirated copies of software, it can create the perception that the software is not valuable or worth paying for. This can damage the reputation of both the software and the developer, making it more difficult to attract new customers and compete with rivals.

Furthermore, the existence of pirated software can make it more difficult for developers to justify the price of their legitimate products. If consumers can obtain similar software for free, they may be less willing to pay for the legitimate version, even if it offers additional features or benefits. This can put pressure on developers to lower their prices, which can reduce their profitability and make it harder to invest in future projects.

The On-going solution

To combat the issue of pirated app, it is essential to educate the public about the negative consequences of using them and promote understanding of intellectual property rights.

Launching targeted campaigns can effectively inform individuals and businesses about the risks associated with pirated app.

These campaigns can highlight the potential security threats, legal implications, and ethical concerns associated with using such software. By showcasing real-world examples of data breaches, lawsuits, and financial losses, these campaigns can create a strong sense of urgency and motivate people to make informed choices.

Maybe one article is not enough, but if the whole community speaks up, pirated apps will no longer be a problem!

Promoting understanding of intellectual property rights is another crucial step. Educational initiatives can be implemented in schools, workplaces, and community centers to teach people about the concept of copyright and the importance of respecting creators’ work.

By emphasizing the value of intellectual property and the legal consequences of infringement, these initiatives can foster a culture of respect for creators’ rights and encourage individuals to support legitimate software.

To maximize the impact of awareness campaigns and education initiatives, it is essential to collaborate with various stakeholders, including government agencies, educational institutions, industry organizations, and media outlets. By working together, these entities can develop comprehensive strategies and leverage their resources to reach a wider audience and create a lasting impact.

The existing copyright laws and regulations may require updates to provide stronger protection for software developers. This can involve increasing penalties for copyright infringement, expanding the scope of legal protections, and streamlining enforcement procedures. By strengthening the legal framework, we can create a more deterring environment for those who engage in piracy.

Sigma DRM: Protecting Your Applications in the Digital Age

Sigma DRM, a cutting-edge solution from Thu Do Multimedia, is designed to safeguard your applications in the digital landscape. With its robust security features and user-friendly interface, Sigma DRM offers a comprehensive and adaptable DRM solution tailored for various application types.

Enhanced Security

Sigma DRM employs advanced encryption and protection mechanisms to prevent unauthorized access, distribution, and modification of your applications. This safeguards your intellectual property and protects against piracy.

Flexible Deployment

Sigma DRM is compatible with a wide range of platforms and devices, ensuring seamless integration into your application ecosystem. This flexibility allows you to reach a broader audience and protect your content across different channels.

User-Friendly Experience

Sigma DRM is designed to minimize disruptions to the user experience. It offers a balance between security and usability, ensuring that your users can access and enjoy your applications without unnecessary hurdles.

Tailored Protection

Sigma DRM can be customized to meet the specific requirements of your applications. This allows you to implement granular controls, protect different types of content, and address unique security challenges.

Scalability

Sigma DRM is designed to handle applications of varying complexity and scale. Whether you have a small-scale application or a large-scale enterprise solution, Sigma DRM can provide the necessary protection.

Sigma DRM operates by encoding and packaging your applications, ensuring that they can only be accessed and used in accordance with your terms and conditions. This prevents unauthorized distribution and modification of your content. Additionally, Sigma DRM can be applied at different stages of the application lifecycle, providing comprehensive protection to:

Enterprise Software

Protect sensitive business data and intellectual property in enterprise applications.

Mobile Apps

Safeguard mobile applications from piracy and unauthorized distribution.

E-learning Platforms

Secure educational content and prevent unauthorized access to course materials, such as Coursera

Media Streaming Services

Protect streaming content from unauthorized downloads and distribution.

Software-as-a-Service (SaaS) Platforms

Secure SaaS applications and prevent unauthorized access to customer data.

Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.

Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the Sigma DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.

Sigma Multi DRM against pirated app
Sigma Multi – DRM Solution (Thu Do Multimedia)

Sigma drm against pirated app
Sigma DRM – DRM Solution (Thu Do Multimedia)

Learn about our project: https://nhandan.vn/ra-mat-he-sinh-thai-ban-quyen-am-nhac-truc-tuyen-mcm-post

The Future of DRM and App Protection

The future of DRM (Digital Rights Management) for pirated applications is likely to be shaped by the same trends driving the broader DRM landscape. As technology advances and user expectations evolve, DRM solutions will need to adapt to address new challenges and opportunities.

Increased Integration with Cloud Services:

As cloud computing becomes increasingly prevalent, DRM solutions will likely integrate more seamlessly with cloud-based platforms. This will enable more flexible and scalable DRM implementations, as well as enhanced protection against cloud-based piracy.

Improved Balance Between Security and User Convenience:

There will be a growing emphasis on striking a balance between robust security measures and a positive user experience. DRM solutions will need to evolve to provide effective protection without hindering user enjoyment or causing unnecessary friction.

Adoption of Blockchain Technology:

Blockchain technology offers the potential to enhance transparency, security, and traceability in DRM systems. By leveraging blockchain, DRM solutions can create an immutable record of content ownership and usage, making it more difficult for pirated applications to proliferate.

AI-Driven DRM:

Artificial intelligence (AI) can be used to develop more sophisticated DRM systems that can dynamically adjust security measures based on user behavior and threat intelligence. This can help to prevent new forms of piracy and improve the overall effectiveness of DRM solutions.

As a pioneer in the field of DRM, Sigma DRM is well-positioned to address the challenges and opportunities presented by the evolving landscape of pirated applications. Thu Do Multimedia, the developer of Sigma DRM, is committed to staying at the forefront of DRM technology and continuously improving its solutions.

As businesses operating in the game industry continue to thrive in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:

Enhanced Security: Sigma DRM will continue to invest in advanced security measures to protect against emerging threats and prevent the distribution of pirated applications.

User-Centric Design: The solution will be designed to minimize disruptions to the user experience, ensuring that legitimate users can access and enjoy applications without hindrance.

Scalability: Sigma DRM will be scalable to accommodate the growing complexity and scale of pirated application ecosystems.

Integration with Emerging Technologies: Sigma DRM will integrate with emerging technologies, such as blockchain and AI, to enhance its effectiveness and address future challenges.

Conclusion

While it is difficult to predict the exact trajectory of pirated applications, it is clear that DRM solutions will play a crucial role in combating this issue. By staying ahead of the curve and adopting innovative technologies, Sigma DRM can help to protect the interests of software developers and ensure a more secure and equitable digital landscape.

Please contact Thu Do Multimedia and we will be answering your question as soon as posible.

Video Industry Trends and Technologies to Follow for 2025

Video Industry Trends and Technologies to Follow for 2025

The video industry is undergoing a period of rapid transformation, driven by technological advancements and viewer preferences. Businesses are increasingly turning to video content to convey their messages. Join Thu Do Multimedia to update the latest video production trends and technologies in 2025!

Video Industry Market Size and Trends

The video industry market size reached US$70.40 billion in 2022 and is expected to grow at a strong compound annual growth rate (CAGR) of up to 33.5% from 2023 to 2030. The video production industry is undergoing significant transformation, with the explosion of new technologies and changes in consumer behavior.

Especially with the development of online platforms such as Netflix, Amazon Prime, Disney+ and Youtube. This trend is driven by the increasing demand of consumers for video on demand. For example, Netflix has expanded its original content production, investing heavily in creating unique shows and movies to attract subscribers worldwide.

With the rise of mobile, video formats have also changed, focusing more on vertical video formats, suitable for the size of the phone because consumers often use phones more than devices such as desktops, tablets, etc. Videos on Tiktok and Instagram reels, Youtube reels have become popular among users, driving the demand for short-form content creation, and becoming a dominant player in the social media landscape.

User-generated content is more valuable to brands. Companies encourage customers to create their own videos, more personal experiences and share content related to their products.

According to Horizon report, Global video production market 2023 – 2030, highlights

develop video industry 2018 2030
Video Industry Trends and Technologies to Follow for 2025 14
  • The global video production market generated a revenue of USD 98,987.9 million in 2023 and is expected to reach USD 746,876.7 million by 2030.
  • The market is expected to grow at a CAGR (2024 – 2030) of 33.5% by 2030.
  • In terms of segment, fantasy & science fiction accounted for a revenue of USD 27,526.4 million in 2023.
  • Fantasy & Science Fiction is the most lucrative genre segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Based on the report on the future trends of the video industry, it shows the rapid and ever-increasing growth of video for society and entertainment in the technology era.

Video genres “dominate” the screen

What genres are developing in the video industry?

According to Horizon’s report on the development of video in 2017 – 2030, different film genres are witnessing a remarkable growth in revenue, thanks to the diversification of global audience needs. Action and adventure films will lead in revenue thanks to their ability to attract large audiences from both young and old. Horror and thriller films will also have stable revenue, or science fiction films continue to attract a loyal fan base thanks to technological elements and breakthrough creativity.

From the genre trends that can continue to develop in the near future, businesses can have an overview to produce films and videos that are suitable for the trends and preferences of global audiences.

Which countries are the “sharks” in the video industry

Regional-wise, North America, especially the United States, continues to lead the global video production market thanks to its thriving ecosystem of Hollywood and major tech companies. European countries such as the UK, Germany, and France have also seen significant growth, with a diversification of cultural and local content. In the Asia-Pacific region, China, India, and Japan are emerging countries with strong content production power and regional influence.

Video trends predicted to grow and explode in 2025

1. Short-form videos for social networks

The strong rise of Tik Tok and Instagram Reels, Youtube Reels has affirmed the important role of short-form video content in digital marketing strategies. Videos from 15-60 seconds not only attract attention quickly on high-paced platforms, but also help businesses convey messages in a concise and effective way. This is the reason why short videos have become an indispensable element in the marketing strategies of businesses on social networks.

noi dung ngan
Short – term video industry trends

According to the event, by 2025, short videos will continue to “dominate” the social media landscape. This is a good sign for brands to be more creative in presenting a message that can be summarized into a smooth, easy-to-imagine and “long-remember” video. From product introduction videos, behind-the-scenes videos, promotional programs, short videos are the optimal tool to increase interaction and connect with consumers.

The challenge for businesses in video production is creativity, smoothness, high quality, expressing authenticity to attract and be consistent with the brand message. The first 3 seconds are not attractive, customers can skip you immediately, businesses need to update algorithms, trends to catch up with the video market.

A typical example is Duolingo, a famous language learning application. Duolingo has taken advantage of the power of short videos on TikTok to create humorous content, flexibly combining internet culture memes and educational elements. These videos have helped Duolingo not only attract millions of viewers but also become a fun and close brand icon, helping to significantly increase brand recognition in a short time.

2. AI in video production

AI in video industry min
Apply AI to video industry for 2025

In 2025, artificial intelligence (AI) will play an important role in optimizing the video and film production process. AI helps automate many stages of production, from script writing, shooting planning and post-production editing. From there, it is a “powerful assistant” to help you reduce filming time and costs. If a business wants AI to analyze the script?, can they support or which shooting angles are the best? They can analyze in detail.

AI is also used strongly in creating special effects and complex CGI. AI technology has the ability to simulate natural phenomena, object movements or create digital characters, bringing realism to every detail, which you may not expect.

In action scenes that require high precision and safety, AI can support through automatic camera technology and very modern sensor editing systems. For example, AI can automatically recognize and track fast-moving objects, such as racing cars or battle scenes, helping to film complex scenes smoothly and quickly.

However, modernity always comes with high investment costs, not all organizations and businesses invest in AI in video production, so businesses can consider depending on the situation and expected shooting scenes of their business.

3. 360 Video for Immersive Experiences

This is a trend that is gaining traction in 2024 and will continue to “lead the trend” in 2025. Unlike traditional videos, 360-degree videos allow viewers to explore every angle of the scene, creating a sense of life and high interaction. Professional filmmakers are taking advantage of this interactive element to bring new ways to introduce products, locations or events.

video 360 degree
Development of VR for 2025

In commercial video production, 360-degree videos open up a huge opportunity to engage audiences in a whole new way. Imagine potential customers being able to virtually tour your business, or experience an event from multiple perspectives, all with just one click. Industries such as real estate, travel and retail are taking advantage of this trend to introduce spaces and products in an immersive way, helping to increase interaction and attract customers.


With the development of virtual reality (VR) and augmented reality (AR) technology, 360-degree videos will become an indispensable part of many brands’ marketing strategies. Not only entertaining, this trend also helps create memorable interactive experiences, impressing audiences and driving higher conversion rates.

4. Interactive content for deeper interaction

Interactive videos are emerging as an important trend, promising to reshape the future of video advertising. Unlike traditional videos, interactive videos allow video viewers to directly participate in the content through choices, clicking on highlights or answering questions. This increases viewer interaction with businesses, businesses can easily grasp user trends and serve customers better.

Interactive videos are especially effective in brand storytelling, where viewers can interact with the storyline, make decisions or navigate through different content sections. Film producers can take advantage of this video trend by surveying and asking viewers for their opinions on the scenes or endings they expect to see in order to achieve high ratings.

By 2025, more and more businesses will adopt interactive video to create personalized, engaging experiences that inspire action from consumers.

The future of video production will dramatically change the way businesses craft messages and deliver them to viewers. From AI-driven automation to immersive 360-degree videos and interactive content, it will change the way brands create and share stories.

Copyright issues in video production: High cost, but high risk of theft

In today’s digital age, video production is becoming an important marketing strategy for businesses. However, one of the biggest challenges that video producers are facing is copyright and copyright protection of video content.

Videos industry, especially professional videos with high investment levels, require large costs for filming, editing, acting and even advertising. However, when these videos are released on digital platforms, the risk of content theft without copyright protection becomes more common than ever.

A typical example is movies on online movie platforms such as Netflix, K+, Disney+, etc. Even though the copyright of the movie has been purchased, it is still stolen by pirated movie websites and posted for free on those pirated websites. This greatly affects the revenue and reputation of movie producers and distributors. Pirated websites show movies but insert a lot of commercial advertisements from parties such as cockfighting, gambling, etc., which negatively affect viewers’ perception and pose a great potential risk to social trends.

The cost of producing a professional video is not small. According to a report, a short promotional video can cost from several thousand to hundreds of dollars depending on the scale and requirements of the project. However, if copyright is not strictly protected, they can easily be stolen and spread on online channels.

Join hands to defeat the “pandemic”

The “pandemic” of pirated movies, the consciousness of “free viewing” has spread and burned many film and video production businesses. Therefore, applying strong copyright protection measures such as Sigma DRM is extremely important. This technology helps businesses control access and distribution of their content, thereby protecting intellectual property rights and maximizing the value of the video content they produce.

Copyright protection will continue to be a vital element for businesses in the video industry. Investing in Sigma DRM copyright and security technology will certainly help businesses escape the “black hole of pirated movies” and allow businesses to be more confident in developing high-quality, creative and unique content without worrying about “lurking thieves” and “hunting robbers”.

Sigma Multi DRM – A “vaccine” against the piracy epidemic in the video industry

DRM is a digital rights management technology that helps control and prevent unauthorized access to digital content. Sigma Multi DRM is the most advanced solution today in preventing copying and distributing pirated videos. This technology works by encrypting digital content and restricting user access, allowing only those who have been legally licensed to access and view the content.

The highlight of Sigma Multi DRM is the ability to integrate with many different streaming platforms, from services such as Netflix, Amazon Prime to internal systems of businesses. This helps protect video content from being copied, even when it has been released on legal distribution channels. With comprehensive protection capabilities, Sigma Multi DRM becomes one of the leading solutions to prevent copyright infringement.

Sigma Multi DRM solution has achieved the world’s leading Cartesian certification for the first strong digital copyright protection with 3 layers of security.

Sigma- Multi- DRM-dat-chung-chi-Catersian
Sigma- Multi- DRM- Catersian certificate

Sigma Multi DRM is not a steel “wall” that no one can penetrate, but it is a “key” that its owner can allow to open and close the “gate” to manage the rights of who can enter and who cannot enter the “territory” of the video.

Protecting Producers’ Videos

For video producers, protecting intellectual property rights is extremely important. From production to distribution, their content is always at risk of being stolen and illegally distributed, greatly affecting revenue and brand. Sigma DRM helps producers protect their film content from the moment it is completed, by encrypting data and strictly controlling access rights.

In addition, Sigma Multi DRM technology also allows producers to track content usage history, helping to promptly detect copyright infringement cases. This not only helps protect the financial interests of businesses but also ensures transparency in the release and distribution of digital content.

DRM AI 1 min
Sigma DRM – Management video in video industry

Protecting Distributors’ Videos

In addition to protecting producer videos, Sigma Multi DRM is also a powerful solution that helps video distributors maintain control of content on streaming platforms and distribution channels. In today’s digital environment, once a video has been released to the public, it is extremely difficult to maintain ownership and control of the content. Pirated videos are easily copied and illegally distributed across multiple unofficial channels.

With Sigma Multi DRM, publishers can protect their content from piracy even after it has been released to the public. By encrypting and restricting access by geographic region, device, or broadcast platform, Sigma DRM ensures that only viewers who have paid or have the legal right to access and use the video content. This helps protect revenue and maintain fairness in the online movie market.

Online course videos are stolen

The video industry does not simply include movies or television, but also refers to videos of online courses or influencers. A typical example is famous lecturers who attract students to register for their courses but are pirated by hackers, selling those pirated courses at much cheaper prices. Courses that synthesize top lecturers are sold at cheap prices everywhere while the owners or edtech businesses do not expect.


The consequences of copying unofficial videos are extremely common. We do not want that to happen, and our solution will definitely help businesses solve this problem completely at a very preferential cost. The number is very small compared to the losses that businesses lose when they are stolen.

Hackers’ video theft techniques are sophisticated and evolve over time. Stay up to date with the methods hackers often use so businesses can understand and avoid them.

Our comprehensive partner

VTVCab On has used Sigma Multi DRM as a powerful copyright protection solution for video content broadcast via the OTT platform at Thu Do Multimedia. Sigma DRM helps encrypt and manage access to videos, ensuring that only users with legal rights can view the content. This not only prevents unauthorized copying but also protects the rights of content producers, ensuring that videos in the video industry are released safely and securely.

Cooperation for development


Thu Do Multimedia is a leading enterprise in digital copyright protection solutions today, we have 15 years of veteran experience with many different digital products and have achieved the most prestigious certifications in the world.

We aspire to help domestic and foreign video businesses protect digital copyright and confidently invest in each product to develop global media. Sigma Multi DRM is a comprehensive solution that businesses resolutely need to deploy in the era of video industry that is accelerating every second.

Contact Thu Do Multimedia today for advice on OTT, DRM, CDN solutions for businesses!

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EdTech Innovations: Empower Your Education Journey for 2025

EdTech Innovations: Empower Your Education Journey for 2025

Innovative technology has revolutionized the education sector with the advent of EdTech. If you are looking to develop online teaching, have you grasped the latest teaching methods? What formulas may you have to learn when teaching online? Let’s explore the details with Thu Do Multimedia in this article!

1. What is EdTech?

EdTech stands for Education Technology, which is the use of technology applications to support, improve and change the way education is conducted. This is not simply the concept of applying information technology to learning, but also the use of new tools and methods to optimize the learner experience.

You can easily come across EdTech applications such as Duolingo, Elsa,.. or online courses such as Udemy, Coursera,.. Or smart learning devices such as electronic boards, projectors,.. in direct classrooms at school.

2. Why EdTech is Important for Educational Content Creators

In the era of increasing digital technology, the application of technology in education and learning is a top national policy, encouraged and promoted by the Ministry of Education and the State.

EdTech is changing the way we approach teaching and learning, not only in learning but also in proactive lifelong learning. In an increasingly digital world, students increasingly expect highly interactive, flexible and personalized educational methods. This is when EdTech appears as a powerful tool, helping to actively convey knowledge and bring great experiences to students.

Enhancing interaction and learning experience

One of the important reasons why EdTech is indispensable is the ability to increase interaction between teachers and students. Instead of the traditional method, where teachers lecture and students just listen, EdTech allows students to actively participate in the learning process.

Through tools such as videos, interactive lectures, and gamification, learners can actively explore knowledge in their own way. This not only creates interest but also helps to consolidate knowledge more deeply, thanks to continuous interaction.

Personalized learning

EdTech is especially important because of its ability to personalize the learning process. Instead of applying a general path for all learners, educational technology allows for the adjustment of content, methods, and learning speed to suit each individual.

For example, online learning platforms use AI to analyze each learner’s learning ability and behavior, thereby making appropriate recommendations, helping learners develop according to their personal path. This creates a learning experience that is both effective and meets the needs and learning styles of each individual.

Expanding the scale and accessibility of education

With the development of EdTech, students can now access learning materials from anywhere in the world, without being limited by location or time. EdTech removes geographical barriers and creates more equal opportunities for everyone to access knowledge. A good lecturer or a good content transmitter can reach and bring knowledge to millions of people.

Applying EdTech to education not only aims to teach students but also creates a digital environment that helps people after graduating and going to work still have the opportunity to participate in online classes. Improve soft skills, languages ​​or specialized knowledge in their free time while still being able to participate in the labor market. For example, Coursera offers online courses related to marketing, finance, management, software, etc. for 1 month, 3 months or 12 months, with fees or free for students to get certificates after the course.

In short, EdTech is not simply a technology to support teaching, but also a tool to help improve the quality of education, creating more diverse, personalized and effective learning experiences for all students.

3. 5 popular EdTech models today

Currently, with the rapid development of technology, EdTech has been bringing many new, creative and flexible learning methods and models to learners. Revealing the 5 most popular and experienced EdTech models today:

Learning Management Systems (LMS) – Classroom management model

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Edtech Classroom Management by LMS

LMS is a technology model that helps teachers manage the entire teaching and learning process, from creating lectures, tests to evaluating students’ learning outcomes.

LMS helps build and organize online classes easily, while providing many features to support interactions between teachers and students. For example, VNPT’s E-learning system called VnEdu LMS, the combined teaching and distance education platform myViewBoard, have become familiar tools for many schools in Vietnam.

If you are a person with high professional knowledge and want to find a suitable teaching method, LMS will be a useful choice to help you manage and develop learning content in a systematic and accessible way.

Language Learning – Online language learning model

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Cambly app – speaking with native speakers in Edtech

The online language learning model is one of the most prominent solutions of EdTech, bringing new, flexible and effective foreign language learning opportunities through learning applications and platforms.

These applications often use AI technology to personalize the learning path of each student and learn each part of the content according to their needs. Some typical applications are Elsa Speaking – an application to improve pronunciation skills like native speakers using AI, Duolingo and Lingo Deer – game applications for language learning, Cambly – a platform to learn English directly with foreigners.

Enterprise Learning: A Model for Training Professional Skills

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Online Courses have valuable in business

In a fast-paced world, equipping employees with the necessary professional skills is an important factor in helping businesses maintain a competitive advantage. Enterprise Learning is a modern model that effectively provides professional courses to employees.

An example is the online training platform Khan Academy, which offers courses such as computer science and data analysis skills, skills that are highly valuable in businesses.

Broad Online Learning Platforms: A model for completing online courses

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Coursera – high quality courses

This is a familiar Ed model and is currently the most widely applied in the world. The BOLP model will provide online courses from short-term to long-term courses, by video or online meetings.

For example, large platforms Udemy and Coursera, both of which are famous for providing online courses to millions of students worldwide. Udemy is a learning platform with thousands of self-study courses on a variety of topics, while Coursera partners with leading universities to provide high-quality courses, including professional degrees and certificates.

Early Childhood Education: An educational model specifically for children

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Edtech course for children

This is a model that focuses on developing basic skills and knowledge for children from preschool and primary school age. Strongly applying EdTech from the beginning for children will create interactive, creative and open programs, increasing their curiosity. For example, the online learning platform Cambly Kid is dedicated to children’s foreign language learning.

Above are 5 different models for businesses to choose different Ed training methods. Organizations and businesses will design lectures suitable for the EdTech business model they choose.

4. Reveal useful Tools for EdTech Content Creators

With the growing online education landscape, tools to support EdTech content creation have become extremely important for both teachers and course developers. These tools not only make designing and organizing lessons easier but also bring high interactivity, helping learners have a better experience. Below are popular and useful tools that any content creator should know.

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Canva is a useful tools in edtech course design

Canva is one of the leading online graphic design platforms today, standing out with its friendly and easy-to-use interface. Canva allows users to create many types of content such as infographics, slideshows, posters, and even videos, without requiring much in-depth design skills. Users can take advantage of thousands of available designs to create eye-catching and professional learning materials. This is especially useful in online education environments, where visuals play an important role in attracting and maintaining students’ attention.

Articulate 360 ​​is a professional solution specifically designed for creating e-learning courses. With Articulate 360, users can build multimedia online lessons, integrating audio, video, and interactive quizzes. One of the strengths of Articulate 360 ​​is the ability to create highly interactive learning modules, allowing students to directly participate in the learning process through tests, games, and simulations of real-life situations.

Google Classroom, a free tool from Google, has become a great assistant for teachers in managing online classrooms. Classroom helps teachers easily organize and share learning materials with students, thereby saving time and effort. Not only that, Google Classroom also allows teachers to create online tests, assignments and track students’ progress in detail. With tight integration with other Google applications such as Google Drive, Google Docs and Google Slides, Classroom provides a comprehensive ecosystem, helping teachers and students interact and work more effectively.

In addition to content design tools, learning management systems (LMS) also play an equally important role in managing and organizing online courses.

Moodle is one of the most popular open source LMS platforms today. With high customizability, Moodle allows educational institutions to design courses that suit their own needs.

Teachers can use Moodle to upload learning materials, create discussion forums, tests, and even organize online classes. With a powerful student management system, Moodle helps teachers track each student’s learning progress and provide detailed feedback.

Blackboard, another LMS, is also widely used in large universities and educational institutions around the world. Blackboard not only provides course management tools but also integrates many interactive features such as live chat, discussion forums, and grading systems. This helps create a comprehensive online learning environment where students can easily access knowledge, interact with teachers and classmates effectively.

Thanks to these advanced tools, creating online learning content is not only easier but also helps learners have a more diverse and rich learning experience. Content creators are more flexible in their approach and knowledge delivery, contributing to improving the quality of education in the digital age.

5. How to use EdTech to create effective content

To create effective content when you have powerful EdTech tools in hand, there are 3 important strategies that content creators need to apply:

Understand your target audience and tailor your content accordingly

First, understanding your target audience will be the key to creating quality content. You need to learn about their age, interests, and learning styles to build the most suitable lessons. For example, if your students are young children, Canva can help you create vivid, colorful, and easy-to-understand learning materials. For adults, interactive e-learning courses from Articulate 360 ​​will be the perfect choice, helping them to be more proactive and interested in the learning process.

Leverage the power of interaction and multimedia

One of the strengths of using Edtech tools is the ability to integrate multimedia and interaction into the content. To create dynamic and engaging lectures, combine videos, images and audio from Canva, and use Articulate 360 ​​to add interactive exercises, games or simulations. These elements not only make the content more interesting but also help learners absorb knowledge easily and deeply.

Monitor and continuously improve the content

Finally, for the content to be truly effective in the long term, you need to regularly monitor the learning progress and feedback of students. Learning management systems (LMS) such as Moodle or Blackboard will help you track the learning progress of each student. Based on this data, you can adjust and improve the lecture to be more suitable, ensuring that the content is always optimized, helping students achieve the best learning rsults.

Applying these strategies will help you not only create quality content, but also keep your online teaching fresh, engaging, and effective over the long term.

6. Sigma DRM – Management EdTech Courses for Creators

When Work is Stolen and Motivation Is “Worn

Creating content in the EdTech industry requires a lot of effort, time, and financial resources. To create quality courses, content creators must invest not only in technology and supporting tools, but also put a lot of brainpower into building each lecture, designing interactive exercises, and constantly updating new knowledge.
Each course is the result of hundreds of hours of hard work, from research, lesson planning to creating multimedia content such as high-quality videos, images, and audio.

However, one of the biggest challenges that EdTech content creators face is copyright protection.
Online educational content is easily pirated or distributed for free, illegally. Many users tend to look for free versions of courses, which makes the efforts and dedication of content creators underestimated.

Not only stopping at illegal sharing, hackers can also exploit security vulnerabilities, download entire courses and distribute them on illegal sharing websites. This not only causes economic damage but also demotivates those who are passionate about education.

The efforts and creativity of educators, instead of being appreciated and respected, sometimes fall into the situation of being exploited. This makes many content creators feel tired, frustrated and no longer motivated to continue investing in creating new courses. Having to face the reality of continuous copyright infringement has become a major barrier, not only affecting the spirit but also directly threatening the source of income and the development of online education.

Clearly, to protect the value that EdTech content creators bring, stricter copyright protection measures are needed, along with a change in users’ perception of respect for intellectual property and creative work in the education sector.

Hackers use very sophisticated tricks, you may not know your course is being stolen. You are still diligently creating valuable videos, but they are used to spread them for free on social networks. Make you lose revenue quickly, right?

Finding a way out of this problem

Online education platforms are stepping up measures to deal with copyright infringement and plagiarism by implementing stricter policies. Many platforms have adopted digital content protection (DRM) technology to ensure that copyrighted learning materials are not misused or distributed illegally. In addition, some platforms have adopted watermarking techniques to track and trace illegally shared materials.


Solve 100% of the problem of “brain theft” with Sigma DRM for online course management

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Sigma DRM – management your Edtech course

In the context of strong development of online education, the problem of copyright infringement and “brain theft” is becoming more and more popular and difficult to control. To thoroughly solve this problem, Sigma DRM has emerged as a comprehensive solution to help manage and protect digital content.
Sigma DRM (Digital Rights Management) is an advanced technology that helps online course providers strictly control access, distribution and use of their content. By encrypting content and controlling access based on licenses,

Sigma DRM ensures that only authorized users can access the documents, completely preventing illegal downloading and sharing.

Mr. Nguyen Ngoc Han – CEO of Thu Do Multimedia affirmed: “Sigma Multi DRM confidently ensures 100% protection of creators’ content on online platforms”

Enhance security and prevent copyright infringement

Sigma DRM does not stop at encrypting content but also integrates advanced security features to track and monitor the use of learning materials. This system allows for tracking suspicious activity and restricts the ability to copy, download, or print material without the publisher’s permission. This helps protect online courses from unauthorized copying and distribution, providing peace of mind for educators and content creators.
With Sigma DRM, any unauthorized access is recorded and reported immediately, creating a safe and secure learning environment.

Protecting Creators and Increasing Content Value

With Sigma DRM, content creators not only protect their efforts and intellectual property, but also increase the value of their courses. When content is tightly protected, courses become more reputable and learners are willing to pay for high-quality, fully copyrighted courses.

Sigma DRM helps build a transparent learning environment where the creativity and efforts of educators are valued. This not only encourages creators to continue investing in quality, but also contributes to building a fair and sustainable online learning community.

7. Moon.vn – Successfully deploying Sigma DRM to control Edtech courses

Moon.vn, one of the leading online education platforms in Vietnam, has made a strong step forward by successfully applying Sigma DRM – an advanced digital rights management solution to protect EdTech courses. Previously, Moon.vn encountered many difficulties with copyright infringement, when many courses were illegally shared on pirated platforms, causing huge losses in revenue and negatively affecting the platform’s reputation.

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Sigma DRM – Comprehensive management of online courses at Moon.vn

The deployment of Sigma DRM has helped Moon.vn completely solve this problem. Sigma DRM technology not only encrypts content but also strictly controls access rights, preventing illegal downloading or sharing. Thanks to that, the platform has protected its courses from the risk of copyright infringement, while ensuring peace of mind for lecturers and content creators.

Since integrating Sigma DRM, Moon.vn has seen a marked reduction in pirated course distribution, increasing student confidence in authentic courses. This not only helps protect intellectual property but also strengthens Moon.vn’s brand in the competitive online education industry.

Conclude

Protecting your hard work and intellectual property from EdTech course theft is extremely important in today’s rapidly growing online education landscape. Creating educational content requires a lot of effort, time and dedication, but the risks of unauthorized copying and distribution can cause your efforts to go to waste. To ensure your course is fully protected, you need a professional and effective solution.

Contact Thu Do Multimedia now for advice and implementation of the most optimal copyright protection methods.

59% Pirated Movies Are Stealing Millions From Businesses

59% Pirated Movies Are Stealing Millions From Businesses

According to reports, pirated movies are silently stealing millions of dollars from film production and distribution businesses every year, threatening the survival of the entire industry. Don’t let your revenue continue to be ‘gutted’ by copyright violators! Join Thu Do Multimedia to find out the detailed effective solution in this article!

1. Pirated Movies – The Silent Thief

Pirated movies, although not a new concept, have developed into a global problem thanks to the spread of the internet and technology. Previously, the copying and distribution of pirated movies took place slowly through physical media such as tapes and discs, but today, with just one click of the mouse, millions of people can access illegal movies worldwide. This not only causes a rapid loss of revenue but also puts businesses in a situation where they have to face unpredictable losses.


According to a recent report, the global film industry loses billions of dollars every year due to pirated movies. For film production businesses, this does not stop at losing ticket sales but also seriously affects distribution channels, advertising and commercial cooperation.


Pirated movies have been silently taking away valuable film assets from legitimate businesses that own film copyrights. But what is even more worrying is that many businesses have yet to fully realize the seriousness of this problem. If you do not act now, your business may find itself in a difficult situation when revenue is greatly affected and your competitive position in the market is lost.


Documents from the Office of the US Trade Representative clearly state that Phimmoi and Phimmoizz are two websites that illegally upload thousands of movies and TV shows. Although the domain name Phimmoi has been blocked, most of the traffic has since been transferred to Phimmoizz. This new website continues to be on the list of the most serious copyright infringement websites in Vietnam.

2. The “Allure” of Pirated Movies: Why Do Users Choose Pirated Movies?


Pirated movies have become a common problem, attracting millions of users worldwide. So what makes pirated movies so appealing, even when users know that they are breaking the law and may face serious consequences? Here is a closer look at the factors that make pirated movies so appealing to audiences:


Convenience

One of the biggest factors that attracts users to pirated movies is convenience. Instead of having to go to the theater or pay for legal streaming services, users can watch movies right at home with just a few clicks without any cost. Moreover, pirated movie sites often offer a wide selection of movies, from new to old, all available immediately, no waiting required.


Legal movie distribution platforms often have registration requirements, payment requirements, and sometimes geographic restrictions, making it difficult for users to access the content they want. Meanwhile, pirated movie sites do not require complicated logins or any form of identity verification, making it easy and quick for users to access.


Speed ​​and Fast Accessibility

When a new movie is released, audiences often want to watch it immediately, and this demand has created “fertile ground” for pirated movies to develop. Pirated movie sites often upload movies immediately after they are released, sometimes even leaking them before the official release date.


This fast access makes many people willing to ignore legal services and choose pirated movie sites to satisfy their need to watch movies immediately. This is especially true for blockbuster movies or popular TV shows like Game of Thrones or The Mandalorian, which attract millions of viewers worldwide.

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Films downloaded illegally more than 1 billion times

A prime example is the Game of Thrones season 7 series, which was downloaded illegally more than 1 billion times in a short time. The eagerness of viewers to not miss out on new content has contributed to the trend of watching pirated movies, despite the risks of breaking the law.

Lack of Legal Options

In some countries, especially developing countries, legal online movie viewing platforms are not yet popular or are not affordable for the majority of people. This creates a market gap that pirated movie sites quickly fill.

For example, in India, not everyone can easily access streaming services like Netflix or Amazon Prime due to high subscription costs or technical and legal barriers. Consumers, therefore, tend to look for free, more convenient alternatives, and pirated movies become the top choice. In addition, some movies or TV shows are not available on local streaming services, further forcing viewers to turn to pirated movie sites to satisfy their entertainment needs.

But the cost of pirated films goes beyond lost revenue. Filmmakers are facing the risk of reputational damage, as many of their products are released in poor quality, affecting the viewer experience.

3. The Shocking Truth: Billions of Dollars Are Lost Every Year Due to Piracy

Many film production and distribution businesses are faced with a big question: How much money are we losing to piracy? The figure may not be easy to calculate accurately, but it is clear that the damage is huge.

According to research by Envision Ltd, India is one of the leading countries in terms of the rate of viewing and downloading pirated films. Many films such as Udta Punjab, Mohalla Assi and Paanch have been leaked online in high quality before their official release. This not only loses potential revenue from ticket sales but also affects copyright deals, international distribution and pay TV channels.


Every time a film is pirated, businesses not only lose the opportunity to profit from their product but also lose control of the market. When consumers have easy access to pirated versions, they have less incentive to buy tickets to legitimate movies or use legitimate services. This undermines the entire film industry ecosystem and hurts businesses large and small.


Videos (films and TV shows) are the most pirated content on the internet making up more than 66% of all pirated content. According to estimates, the United States loses $29.2 billion in revenue every year due to online video piracy. The latest piracy reports indicate that global film piracy increased by 33% during the COVID-19 lockdown.


A report plan indicating that:

  • Annual global revenue losses from digital piracy are between $40 and $97.1 billion in the movie industry.
  • Illegal downloading of copyrighted materials takes up 24% of the global bandwidth.
  • 52% of online users watch pirated videos.
  • 59% of people are aware that downloading or streaming pirated videos is illegal.


The ACE Alliance, which includes more than 50 major entertainment production companies including Amazon, Disney and Warner Bros., has claimed credit for shutting down Fmovies, a popular network that streamed pirated movies and TV shows. In an official statement, ACE called Fmovies and its affiliates “the world’s largest pirate streaming network.”

Charles Rivkin, CEO of the MPA and President of ACE, described the takedown of Fmovies as “a resounding victory for casts, crews, writers, directors, studios and the creative community around the world.” Adding that the MPA’s Director of Content Protection, Larissa Knapp, stressed that the move “sends a strong deterrent message” to those who operate or attempt to establish pirate sites that stream copyrighted content.

Read more: Movie studios are cracking down on some pirated websites

4. Appropriate punishment for “pirates”

The two countries with the largest number of users downloading pirated movies globally have introduced strict sanctions to deter and strictly control this “epidemic”.

In the United States
Violating when sharing pirated movies on websites can face fines of up to $750. In August 2019, the FBI charged eight people with copyright infringement for copying and distributing movies. Although users can use VPNs, IP addresses can still be traced and network operators can also identify devices accessing pirated websites, putting users in legal trouble.


In India
India used to be one of the leading countries in downloading and watching pirated movies, with popular movies being leaked before they hit theaters. To reduce violations, the government has taken many measures such as reducing service taxes to lower ticket prices. However, copyright violators in India can be imprisoned for 6 months to 3 years, with fines ranging from 50,000 to 200,000 rupees ($655 to $2,600) for the first offense, and the penalties increase for repeat offenders.

Despite the “strict sanctions” imposed on the leaders of pirated movie websites, the complete removal and handling of the site is still a big question and a long road that needs to be closely pursued. Each trial is very costly in terms of cost, time and effort, so businesses should proactively take “preventive” measures and protect their film products as the top priority.

5. Sigma DRM – Playing the Hero in the Fierce Battle to Protect Film Copyrights of Businesses

In the context of pirated films growing stronger and threatening the revenue of the film industry, film production and distribution businesses are looking for more effective protection solutions.

One of the leading technological weapons today is Sigma Multi DRM. The solution provides a strong layer of protection, helping businesses ensure intellectual property rights and protect digital content from illegal copying and distribution. This is considered a solid technological “shield”, playing an important role in protecting the valuable assets of film producers and distributors worldwide.


The Secret of DRM Technology: How Sigma Multi DRM Becomes a Solid Shield Against Piracy


DRM is a digital rights management technology that helps control and prevent unauthorized access to digital content. Sigma Multi DRM is the most advanced solution today in combating the copying and distribution of pirated movies. This technology works by encrypting digital content and limiting user access, allowing only those who have been legally licensed to access and view the content.


A highlight of Sigma Multi DRM is the ability to integrate with many different streaming platforms, from services such as Netflix, Amazon Prime to internal systems of businesses. This helps protect movie content from being copied, even when it has been released on legal distribution channels. With comprehensive protection, Sigma Multi DRM becomes one of the leading solutions to prevent copyright infringement.


Sigma Multi DRM solution has achieved the world’s leading Cartesian certification for the first strong digital copyright protection with 3 layers.

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Understading about Sigma Multi DRM


Producer’s Movie Protection


For movie producers, protecting intellectual property rights is extremely important. From production to distribution, their content is always at risk of being stolen and illegally distributed, which greatly affects revenue and brand. Sigma DRM helps producers protect their film content from the moment it is completed, by encrypting data and strictly controlling access rights.


In addition, Sigma Multi DRM technology also allows producers to track the history of content usage, helping to promptly detect copyright infringement cases. This not only helps protect the financial interests of businesses but also ensures transparency in the release and distribution of digital content.

Protecting Distributors’ Films


In addition to protecting producers’ films, Sigma DRM is also a powerful solution that helps film distributors maintain control of content on streaming platforms and distribution channels. In today’s digital environment, once a film has been released to the public, maintaining ownership and control of content becomes extremely difficult. Pirated movies are easily copied and illegally distributed on many unofficial channels.


With Sigma Multi DRM, publishers can protect their content from being pirated even after it has been released to the public. By encrypting and limiting access by geographic area, device or broadcasting platform, Sigma DRM ensures that only audiences who have paid or have legal rights can access and use the movie content. This helps protect revenue and maintain fairness in the online cinema market.


In 2016, Thu Do combined with VTVCab to launch an OTT television platform called VTVcab ON, the first platform entirely researched and built by Vietnamese people, not only pioneering 4K broadcasting on the Internet but also the only system to date that has all content channels from free to paid protected by DRM. When managing content, the “station” will be flexible in licensing the time when content can be viewed for free, what time to charge, and not having to pay bandwidth for content “stolen” by bad guys.

Not only that, Thu Do Multimedia’s products are deployed in many leading large and small organizations and businesses in Vietnam and some international countries. The solution is deployed in a variety of fields and activities such as television, entertainment, education, healthcare, etc.

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Features of Sigma Multi DRM

This is a solution that both meets the security requirements at the operating system level (Operating System) often used by companies that own valuable copyrights such as Hollywood film studios, the English Premier League, etc. and meets the security requirements at the application level of third parties. Sigma Multi-DRM participating in the second inspection and passing the security requirements is a very proud event when a Vietnamese technology solution has passed the rigorous tests of a leading prestigious organization in the world.

Conclude

With the growth of pirated movies, film production and distribution businesses need strong and comprehensive protection measures. Sigma Multi DRM is the leading solution, helping businesses protect intellectual property and maintain a competitive position in today’s digital film industry.

Read more: Hackers tricks used to steal movies