Global television habits have changed significantly as we enter the new era of digital revolution. The most well-known traditional television brands are gradually being replaced by OTT app, which prove to be superior version. In today’s article, let’s learn more about this topic with Thu Do Multimedia.
OTT App – A Challenger Appears!
OTT app – Simpler Than You Think
OTT app, also known as “Over The Top” is a service system that provides users with digital products and exclusive content over the Internet. From individual content to exclusive services such as theatrical films, television programs, etc., can all be provided via the Internet protocol. Some of the most popular OTT applications that you may know and use daily may come from the most familiar apps such as:
Netflix
HBO Go
Hulu
YouTube
VTVcabOn
1.2 How OTT app run on your devices
OTT app has a easy to access connection protocol. As long as your device supports an Internet connection, you can use the features and services of this service anywhere in the world, without being limited by fixed location like old-fashioned television systems. As of now, OTT app and services have been popularized on most devices today, including:
Smartphones and tablets
Smart TVs
Laptops and desktops
Digital gadgets include game consoles, OTT players with capabilities for downloading and launching OTT apps, and game systems.
Devices that support OTT app
2. Over The Top or Over The Bottom?
Compared to satellite and cable television programs, which have become obsolete, OTT services have improved the fatal shortcomings of old connection systems. With an easy-to-use and familiar interface, OTT digital television has brought many great benefits to both users and businesses as follows:
2.1. Diverse channel, unlimited content with OTTApp
One thing that is difficult to see in programs with traditional protocols is the ability to connect with third parties to provide exclusive content over the Internet. Many users have switched to using products from Netflix, YouTube, HBO Go, VTVcab ON … which provide more diverse and thrilling content than traditional television. Some of the most outstanding programs that you may be using without knowing it, can be mentioned as:
Video on demand (VOD)
Video on Demand (VOD) is a service that allows users to access and watch video content at their own convenience. Unlike traditional television broadcasting, where viewers are limited to watching programs at specific times, VOD services offer flexibility and control over viewing schedules.
OTT paid services like YouTube, TikTok, and Netflix have long provided streaming services from content developers and exclusive content to consumers, along with affordable subscriptions to access and use anytime, anywhere.
Audio
Streaming services such as radio systems, podcasts, and social media posts…
Messages
Most notably, Facebook, Messenger, Instagram … where developers can deliver their content straight to consumers.
VOIP
VOIP stands for Voice over Internet Protocol. It’s a technology that allows you to make phone calls over the internet, instead of using traditional phone lines
Most OTT app use VoIP technology to call Zalo, Snapchat, Telegram …
2.2. Personalized content, affordable prices with OTT app
Do you love explosive blockbuster content, popular TV shows like “FRIENDS”, “How I Met Your Mother”, sports programs, live performances… Are you afraid you will miss out on your favorite content and waste time finding it all over again? OTT app was born to solve those problems for consumers. By relying on your parameters and traffic, the app can automatically suggest and personalize content specifically for you.
In return, you will only have to pay a reasonable subscription fee depending on your needs and preferences. The most popular OTT services today such as Netflix or VTVCab On all offer quarterly and annual subscriptions to cater to the needs and tastes of consumers.
2.3. Connectivity devices cover the whole world
As long as the device is connected to the Internet, even if you are on the other side of the world, you can still experience the unique utilities and content.
Furthermore, with access to Internet, people can connect, making video call and sending message everywhere, any time and at any moment!
2.4. New interface, powerful integrated functions
Optimized and strongly transformed, most OTT applications and television today have been integrated with the most modern technologies:
High-quality content, sharp images
Most OTT apps provide sharp images, at high resolutions such as 4K and 8K to serve the needs of consumers. However, your device still needs a stable Internet connection for content to be transmitted as sharply as possible.
High bit rate
Thanks to improvements in product quality, OTT app nowadays have been supported by high bitrate allowing to transmit content smoothly and with the highest quality, especially in maintaining the image quality of videos and sound quality of entertainment programs on digital applications.
Streaming Adaptive
The secret to making OTT applications run smoothly is the Streaming Adaptive protocol. This technology allows servers to play videos at different resolutions and bit rates. When a user participates in watching a video, the system will automatically select the resolution and bit rate that best suits the user’s network conditions.
AI Integrated in OTT app
There are many “Over The Top” applications that have integrated artificial intelligence AI to be able to create new content, optimize consumer recommendations, and manage digital content tightly.
Today, in large businesses around the world, being exposed to information and exclusive content has left significant consequences such as budget deficits, and the business’s reputation is also greatly affected by the exclusive content being broadcast outside illegally. From such losses, OTT online products and services have integrated the most powerful digital content rights management known as DRM. With DRM, your content and that of content developers will be secured and will avoid affecting reputation, minimizing budget deficits for businesses.
3. 4 Potential Factors Driving the Development of OTT
In recent years, we have seen a significant shift in consumer demand and use of digital television products. The world is constantly innovating, creating great opportunities for this potential television industry to develop much stronger:
3.1. The widespread popularity of digital electronic devices
The proliferation of digital electronic devices has undeniably transformed the way we consume media. From smartphones and tablets to smart TVs and gaming consoles, these devices have become an integral part of our daily lives. This widespread adoption has far-reaching implications for the television industry, paving the way for the growth and development of Over-the-Top (OTT) app.
As digital devices become more ubiquitous, traditional television is facing increasing challenges. The rigid scheduling and limited content options of broadcast television are no longer as appealing to viewers accustomed to the flexibility and personalization offered by OTT app. Moreover, the rise of cord-cutting, where consumers cancel their cable or satellite subscriptions in favor of streaming services, has further eroded the dominance of traditional television.
The widespread popularity of digital electronic devices is a key driver of the development of OTT app. As consumers continue to embrace these devices and seek more flexible and personalized viewing options, the demand for OTT services is likely to grow even stronger.
Digital devices are getting popularized every day
3.2. Internet infrastructure development enhances OTT app functionality
The rapid advancement of technology has ushered in a new era of connectivity, and 5G stands at the forefront of this revolution. In the world, the widespread adoption of 5G technology is poised to significantly enhance the quality and experience of OTT television services.
Here are some key Advantages of 5G for OTT:
Ultra-High Speeds: 5G networks offer significantly faster data transfer rates compared to previous generations of mobile networks. This translates to quicker loading times, reduced buffering, and a more seamless viewing experience for OTT users.
Low Latency: 5G boasts incredibly low latency, meaning there’s a minimal delay between the transmission and reception of data. This is crucial for real-time applications like video streaming, ensuring a smooth and uninterrupted viewing experience.
Increased Capacity: 5G can handle a much larger number of connected devices simultaneously, making it ideal for crowded areas and events where many people are streaming content at once.
Improved Reliability: 5G networks are designed to be more reliable than previous generations, with fewer dropped connections and interruptions. This ensures a consistent and uninterrupted streaming experience for OTT users.
Impact on OTT app and service:
Enhanced Video Quality: With higher bandwidth and lower latency, 5G enables OTT app to deliver higher-quality video streams, including 4K and even 8K resolutions.
Real-time Interactions: 5G’s low latency makes it possible for OTT apps to offer interactive features like live chat, real-time polls, and multiplayer gaming experiences, which we call “Interactive”. Here at Thủ Đô Multimedia, we offer the same program that helps your business to gain more trust and improve the watching experience of your audiences.
As consumer demand increases, businesses operating in the television industry must also make changes and develop to be able to keep up with market trends and gain a competitive advantage in the international market.
Instead of having to spend more to reach customers through satellite and cable television, businesses today have gradually chosen OTT services to be able to broadcast and push the organization’s content to final consumers. With reasonable prices and high performance, OTT services promise to become a trump card for many businesses operating in the television industry.
3.4. The convenience factor
Electronic devices are popularized, followed by the more demanding needs of consumers. Customers want more and require more convenience and performance of the application, especially the ability to access anytime, anywhere with the content and programs they love. They don’t want to be sitting around in the same spot every day to entertain. Now, with a portable device like a personal phone, consumers can access digital content via the internet, and chat without worrying about signal transmission and the device’s mobility.
4. OTT app – Conclusion
OTT television services provide many functions and benefits for both consumers and businesses in the current digital era. As a leading provider of OTT app and service in Vietnam, Thủ Đô Multimedia is confident in our ability to provide the most modern and advanced online services to consumers.
For expert guidance and appropriate product advice, contact Thu Do Multimedia today.
Billions of dollars in digital content revenue are lost? Businesses don’t know how to handle it? The article below will provide a comprehensive solution that businesses are looking for – Sigma DRM
1. Understanding DRM and Sigma DRM
Digital Rights Management (DRM) is a set of technologies and software designed to protect digital content from unauthorized copying and distribution. By applying high security measures, DRM allows organizations to control access to documents, videos, audios and other types of media. An ideal DRM system must ensure transparency and flexibility for users, while creating complex barriers to prevent the use of pirated content.
Sigma DRM, a specialized DRM solution exclusively developed by Thu Do Multimedia, provides optimal protection for digital content on multiple platforms and devices.
2. What role does Sigma DRM play in the digital age
Before implementing Sigma DRM, businesses were often helpless in the face of serious copyright infringement. The illegal copying and distribution of digital content not only reduced revenue but also caused huge losses to brand reputation, especially for businesses in the entertainment industry.
Potential security vulnerabilities not only increased legal risks, but also put businesses in a state of constant anxiety, fearing that their intellectual property would be stolen at any time.
The program Meeting at the end of the year (Tao Quan) of Vietnam Television (VTV) is one of the most pirated programs, for example, Tao Quan 2021 had 2,011 cases of copyright infringement and in just 1 year, VTV had to handle more than 30,000 pirated videos on Facebook and more than 8,000 pirated videos on YouTube, not to mention other web platforms.
Mr. Le Quang Tu Do, Deputy Director of the Department of Radio, Television, and Electronic Information, pointed out that cross-border social networks like Facebook and YouTube, along with numerous websites, daily transmit vast amounts of news, digital content, and video clips to millions of internet users. Unfortunately, a significant portion of this content is illegally stored and distributed, bypassing copyright agreements, thereby harming the rights and reputations of content owners.
In response, Mr. Nguyen Ngoc Han, General Director of Thu Do Multimedia, proposed a technological solution to proactively prevent online copyright infringement. This solution involves using Sigma DRM to lock copyrighted content during its distribution on the internet, paired with Finger Print technology to instantly eliminate unauthorized live streams.
Experts suggest that if copyright infringement is controlled, both the customer base and revenue will expand, potentially doubling the investment value of domestic online video content to $150 million by 2027 (from the current $75 million).
Sigma Multi-DRM meets security requirements at both the operating system level, as used by Hollywood studios and the English Premier League, and the application level for third-party security. The participation of Sigma Multi-DRM in the second round of testing, where it passed stringent security assessments, is a source of pride, showcasing how a Vietnamese technology solution has successfully met the high standards of a global authority.
Sigma DRM technology encrypts all music, issues a decryption key each time the work is used, and each time the key is issued, the system counts it as one use of the work. Issuing a key for each use can be likened to a request for permission to use the work, and that is the basis for transparency in the number of uses when the work is distributed on the internet. DRM technology is now widely used globally to protect copyright in the fields of: Television or electronic publishing.
With its advanced security technology, Sigma DRM enables businesses to break free from the concerns of copyright infringement, offering powerful tools to tightly regulate access to digital content, allowing businesses to easily manage who can access specific content types.
Sigma DRM is the solution to help businesses escape this obsession. With advanced security technology, provides powerful tools to tightly control access to digital content, making it easy for businesses to determine who has access to each specific type of content.
The important of Sigma DRM
3. Reduce revenue loss by Sigma DRM software
Consumers, instead of paying to have a genuine experience from services such as Spotify, Apple Music, Netflix, etc., are looking for illegal, free websites. This not only violates copyright but also destroys the intellectual value and intellectual property rights of authors, causing direct damage to businesses.
Sigma DRM – The Key to Solving Copyright Problems
To end these risks, Sigma DRM is a comprehensive solution that helps businesses protect their intellectual property and increase revenue. Let’s explore:
3.1. Expanding Digital Content Monetization Possibilities
Sigma DRM is the “golden key” that helps businesses control and protect digital content exclusively, ensuring that their products will not be pirated. Customers will be willing to pay when they know that they are receiving a quality, safe product that is strictly protected.
Businesses to apply flexible business models such as renting, subscribing or selling service packages. This not only brings a stable source of revenue but also opens up opportunities for long-term growth.
For example, streaming services such as music or video use DRM to ensure that only those who pay can access the digital content.
3.2. Enhanced Content Management and Control
Sigma DRM allows businesses to track and manage user access, ensuring that only authorized users can view or use content. This helps businesses collect user data to optimize marketing strategies and product development. Thereby strengthening customer relationships and enhancing user experience, increasing customer loyalty and developing brand love.
3.3. Optimizing Initial Investment Costs
Instead of letting digital content be misused and distributed illegally, businesses can consider Sigma DRM as a small but long-term and extremely important investment to protect digital assets, prevent copying, secretly filming or recording content. This is a smart solution to help businesses avoid huge losses in the future.
3.4. Optimizing Distribution Strategy
Sigma DRM not only protects content but also helps businesses optimize their distribution strategies. By analyzing user footprints across channels, It provides data and suggests appropriate content distribution strategies, helping businesses easily reach and conquer the public.
4. Case Study – Successful Businesses When Applying Sigma DRM Solution
Up to now, Thu Do Multimedia has successfully deployed Sigma DRM solution for more than 20 leading domestic and foreign enterprises. Typical success stories demonstrate:
4.1. VTVcab – Remarkable Growth With Sigma Multi DRM Solution
VTVcab, one of the big names in the television industry in Vietnam, has turned to Sigma Multi DRM to solve the problem of protecting digital content. With the support of our solution, VTVcab has achieved significant success in optimizing content security operations and enhancing customer experience.
VTVcab ON – Partner customer of Thu Do Multimedia
Currently, Sigma DRM has been deployed on the VTVcab ON OTT platform, reaching more than 6 million downloads and more than 400,000 monthly users. Protecting high-quality content packages such as from K+, Box, VTVcab, and even famous Hollywood movies has helped VTVcab not only completely prevent copyright infringement, but also increase customer trust and satisfaction.
4.2. Jungo TV – International Media Platform Using Sigma DRM
Jungo TV, an international media company, provides a wide range of digital content from Esports, combat sports, LGBTQ+, dramas, horror, K-pop, dance, and music. With major partners such as SBS Korea, Black Belt Magazine, Here TV, and World of Dance, content copyright protection is a vital mission for Jungo TV.
By implementing Sigma DRM, Jungo TV has enhanced its copyright protection capabilities, completely preventing illegal copying and distribution of content, helping to ensure the safety of partners’ intellectual property. At the same time, Thu Do Multimedia’s solution also supports Frontend, Backend, content management systems, and integration on multiple platforms Android, iOS, Tizen, WebOS for Jungo TV’s Jungo+ platform.
Protecting digital copyright is the core mission of DRM, but Sigma DRM from Thu Do Multimedia offers many outstanding and different features, helping businesses manage digital content in the most optimal and secure way.
5.1. Smooth Experience On Any Device
Sigma DRM is designed to be flexible enough to integrate across popular operating systems and devices such as Microsoft, Android, iOS, macOS. From computers, phones to TVs, businesses can ensure that their content plays smoothly across all platforms, providing a seamless user experience.
5.2. Easy Scalability
Growing business and expanding database? Sigma DRM allows businesses to scale quickly and easily without any hassle. This is a crucial feature that helps businesses maintain operational efficiency even during periods of rapid growth.
5.3. Pioneering Technology
When it comes to digital copyright protection, Sigma DRM is the name to come to mind. Our solution possesses leading technology, is the number 1 security in Southeast Asia and is one of 16 businesses globally.
5.4. High Security Standards
Sigma DRM applies advanced encryption standards such as CENC (Common Encryption Standard) and AES-128 (Advanced Encryption Standard), providing absolute protection for digital content. In particular, Sigma DRM was certified by Cartesian in December 2019, confirming the superior security quality and reliability of the solution.
Along with the development of digital content of enterprises is the protection of them from theft and exploitation by fraudsters. Therefore, we are here to bring a comprehensive Sigma DRM solution to enterprises, helping enterprises optimize profits and ensure the safety of digital content. Contact Thu Do Multimedia for support and advice now!
The booming digital age has caused media content to face major challenges in copyright protection and data security. Businesses can have their data stolen if they do not have timely protection solutions. So what role does the DRM solution play? Let’s find out more with Thu Do Multimedia in the article below!
1. DRM Solution and the Urgency of Intellectual Property Protection in the Media Industry
The media industry is growing in both quantity and quality. More and more entertainment and media companies are being established. This means that businesses have to face risks of data and resource leakage. Surely businesses do not want their intellectual property to be stolen and become a lucrative target for bad guys. So the DRM solution was born in the current context as a savior solution for those difficult problems. Businesses can reduce the burden of risks related to information security thanks to advanced DRM solutions. Unpredictable challenges that content providers may encounter.
According to the latest statistics of the Vietnam Cyber Security Agency, in June, 90,033 weaknesses related to information security vulnerabilities of agencies and organizations in Vietnam were recorded. This number is slightly increasing compared to the previous 3 months, with 88,990, 89,351 and nearly 89,400 vulnerabilities recorded, respectively.
In addition, businesses can face countless unpredictable risks. Screen capture can be quick and easy, especially in a remote work environment. Attackers often look for vulnerabilities in software to penetrate systems. As technology advances, phishing techniques become more sophisticated, making it difficult for employees to distinguish between real and fake. Many businesses even rely on third parties, so when one partner has a security incident, they can also be affected.
Mr. Nguyen Ngoc Han – General Director of Thu Do Multimedia Company, said that in Vietnam, 80% of copyright infringement occurs on digital platforms. The most infringed content is television programs (49.4%), movies (17.1%), music (16%), books (11.2%) and software (6.2%). The damage is huge, up to 348 million USD.
“Copyright infringement in Vietnam is like a maze. In previous years, copyright infringement was simply copying the set-top box with the type of set-top box television, but now, the form of infringement has become more sophisticated and complicated, with cross-border infringements appearing” – Mr. Han said.
DRM stands for Digital rights management. This term is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission.
Businesses need to assess their businesses early and be clearly aware of protecting their resources and products. DRM solutions can solve the difficult problems that businesses are still facing. The market today has countless tricks to steal data, illegal websites to bring down businesses and reduce the company’s revenue. Timely decisions need to be made so as not to be left behind.
DRM solution can also allow authors, musicians, filmmakers and content creators to clarify and control what people can or cannot do with their content and resources. This solution also allows them to protect their copyrighted material, protect their creative and financial investment in their works, and discourage their media from being pirated or illegally shared.
DRM solutions rely on DRM software. The software acts as a platform to prevent users from using unauthorized content in ways that the owner does not approve. DRM software can effectively address issues that businesses may run into, such as:
DRM Solution – Digital Rights Enforcement
DRM solutions use software to enforce digital rights and resource usage policies. This can ensure that users comply with the terms of use set by content creators or rights holders.
Access Control with DRM solution
DRM solutions are software-based, allowing organizations to control which users can access which content. The software can manage user authentication methods and passwords, digital certificates.
License Management through DRM Solutions
DRM solutions also help manage the creation, distribution, and authentication of licenses that grant users access to purchased content or products.
Digital Content Encryption through DRM Software
DRM solutions through software to use encryption techniques to protect digital files and media from unauthorized access or consumption. Encryption converts content into a format that can only be viewed or accessed by authorized and approved users.
DRM solutions help track copyright usage
Businesses can track and record what content is being accessed, used, and shared using DRM solutions. This information can provide valuable feedback to creators or owners about user behavior.
Easy watermarking with DRM solutions
Businesses can use DRM solutions to embed identifiers by placing watermarks to authenticate the origin of files. The purpose is to prevent unauthorized sharing or theft of content.
3. Sigma DRM solution is a long-term investment for businesses
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. With Sigma DRM, content shared for sales, testing or evaluation purposes is fully protected from the risk of information leakage, illegal distribution or storage when falling into the hands of individuals or organizations with bad intentions. This helps ensure the intellectual property rights of the author, while effectively preventing all copyright infringements.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
In the diverse digital content field such as TV series, music, podcasts, audio, audiobooks, EdTech textbooks, photos, videos, etc., the owners of these products, also known as “content owners”, must rely on reputable publishers such as Netflix, Spotify, Fonos, iTunes, Warner Music to bring products to users.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors. Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
4. DRM Solutions – Conclusion
Thu Do Multimedia owns the optimal DRM solution. Sigma Multi-DRM includes 4 security solutions, including: Play Ready, Widevine and Fairplay, Sigma DRM, has met the standards for most of the largest copyright owners in the world to agree to grant content on the Internet environment.
In December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)
On October 16, 2020, Thudo Multimedia’s Sigma copyright protection project completed the integration of security solutions from Microsoft, Google and Apple with Sigma DRM to become a comprehensive copyright protection solution (commercially named Sigma Multi-DRM).
This is a solution that meets both the security requirements at the operating system level (Operating System) often used by valuable copyright owners such as Hollywood film studios, English Premier League,.. and the security requirements at the application level of third parties.
DRM Solution – Sigma DRM Operation Diagram
With the completion of the inspection for the two products Sigma DRM and Sigma Multi-DRM from Cartesian, Thu Do continues to be the first enterprise in Vietnam, the only enterprise in Southeast Asia, and 1 of 6 enterprises in Asia to achieve this certification. Up to now, Cartesian has certified DRM security solutions for 20 enterprises globally.
DRM Solution – Sigma DRM Packaging Model
On October 18, 2020, Sigma DRM digital content copyright protection solution was the only digital content copyright protection solution honored at the Vietnam Digital Transformation Awards (VDA) 2020.
DRM Solution – Sigma DRM Authentication Model
By announcing that it meets international security standards, Sigma Multi-DRM qualifies major copyright owners to use Sigma Multi-DRM in copyright protection, while fully supporting decryption on devices supported or developed by Microsoft, Google, or Apple.
In today’s dynamic digital landscape, DRM solutions are indispensable to protect the integrity and exclusivity of published content. Businesses in the media industry need to prioritize developing and implementing strong, flexible copyright protection strategies that respond quickly to ever-changing challenges. For expert guidance and appropriate product advice, contact Thu Do Multimedia today.
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