As the games industry continues to expand and innovate, understanding the complexities of DRM technologies, their impact on their distribution, and the ongoing debate between security and user experience is critical. This article delves into the various aspects of DRM in games, examining its importance, technological advances, and finding the optimal balance between protecting developer rights and maintaining player satisfaction.
The master of protection
DRM – the guard of your creation
Digital Rights Management (DRM) refers to a set of technologies used to control the use, modification, and distribution of digital contents. DRM aims to prevent piracy by ensuring that only authorized users can access and play the game.
This is critical for the gaming industry, which suffers significant revenue losses due to illegal copying and distribution of games. By implementing DRM, game developers can protect their intellectual property, ensuring that they receive fair compensation for their work. This, in turn, supports the development of new and innovative games.
Undenied Impacts of DRM
DRM plays a crucial role in protecting game developers’ intellectual property by embedding security measures within the game software. These measures can include encryption, online authentication, and anti-tamper technologies that make it difficult for unauthorized users to access or distribute the game, stopping them from stealing content online.
By preventing piracy, DRM helps developers recoup their investment in game development, incentivizing them to create more content and push the boundaries of game design and technology. Without DRM, the financial viability of many projects could be jeopardized, potentially stifling innovation and reducing the diversity of games available to consumers.
DRM has evolved significantly since its inception. Early methods included physical dongles and simple key-based systems. As internet access became more widespread, online activation and verification systems were introduced. The rise of digital distribution platforms like Steam marked a significant shift, with more sophisticated DRM technologies being implemented to protect digital game libraries. Over the years, the gaming industry has seen numerous DRM strategies, each with varying degrees of success and acceptance by the gaming community.
Innovations and Advancements in DRM Technology
Over the years of development and optimization, DRM solutions have had many improvements to serve copyright protection needs such as:
Denuvo
Denuvo is a highly effective anti-tamper technology that has become a standard in AAA game releases. Denuvo’s technology makes it significantly harder for hackers to crack games, providing strong protection during the critical release window. You can see most of the game nowadays, including Red Dead Redemption are incoporating this technologies into their gameplay.
Cloud-Based DRM
Leveraging cloud services to manage game licenses and user authentication. Cloud-based DRM can provide more flexibility and security by storing sensitive information on remote servers rather than on the user’s device.
Blockchain
Exploring the use of blockchain for secure and transparent digital rights management. Blockchain technology offers the potential for decentralized DRM systems, which could provide greater security and transparency for both developers and users.
A whole lot of technologies
The gaming industry employs a variety of DRM technologies to secure their products. Common DRM methods include online activation, serial keys, hardware-based protection, and software encryption. Each of these technologies has its own set of features designed to verify the authenticity, ensure it is being used in accordance with the terms of the license. Some of the most widely used DRM technologies in gaming include:
Online Activation
Requires the game to be activated through an online service, linking the game to a specific user account or device. Which pretty mean that you only able to play if you’re paying for it.
Serial Keys
Involves unique keys that must be entered to activate the game, often combined with online verification to ensure the key has not been used multiple times. Furthermore, on some special solution, the key can be change gradually to furthermore protect the game.
Hardware-Based Protection
Uses specific hardware components, such as dongles, to verify the game’s legitimacy. This method is less common in modern gaming but is still used in some specialized applications.
Software Encryption
Encrypts the game’s files, making it difficult for unauthorized users to access or modify the content. This method is often used in combination with other DRM technologies to provide multiple layers of security.
DRM Policies on Major Platforms
Real Practice of DRM you didn’t know about
Major gaming platforms each have their own DRM policies and practices designed to protect games and ensure a fair distribution of digital content:
STEAMWORKS
Steam actually uses a combination of online activation, software encryption, and account-based access.
Steam’s DRM system, also known as STEAMWORKS, provides a suite of tools for developers to protect their games, distribute and manage their product on the market.
STEAMWORKS Official Page
PlayStation Network
Employs a mix of online verification, content licenses tied to user accounts, and hardware checks. Games purchased through the PlayStation Network are linked to the user’s account and console, preventing unauthorized distribution.
Xbox Live
Implements similar DRM measures as PlayStation, with a focus on online authentication and digital licenses. Xbox Live requires users to connect to the internet periodically to verify their game licenses in order to play the game.
Nintendo eShop
Officially, in 2022, Denuvo is coming to Nintendo Switch games in an attempt to block users from emulating games on PC.
Relies on user account linking and online checks to manage game access. Nintendo’s DRM system ensures that digital purchases are tied to the user’s account and specific hardware, which can complicate game sharing and reselling on PC.
In fact, there have been many cases where game developers have applied DRM solutions to protect game content copyright and achieved many remarkable results. Here are some of the most notable result around implementation of DRM:
Steam
Its combination of user-friendly features and robust security measures has made it a leading digital distribution platform. Steam’s approach to DRM, including features like offline mode and family sharing, has helped balance security with user convenience.
GOG.com
Known for its DRM-free approach, GOG.com has built a loyal user base by prioritizing user rights and accessibility. By offering DRM-free games, GOG.com has attracted users who value ownership and the ability to play their games without restrictions.
Ubisoft
Ubisoft has refined its DRM strategies over time, balancing security with user experience through continuous feedback and iteration. Ubisoft’s implementation of flexible DRM policies, such as removing DRM from older titles, demonstrates a commitment to customer satisfaction.
User Experience and Implications of DRM on Different Gaming Platforms
The user experience of DRM can vary greatly across different gaming platforms. On Steam, users appreciate the convenience of cloud saves and game library management, but may be frustrated by the need for constant online activation.
PlayStation and Xbox users benefit from robust online ecosystems, but DRM-related restrictions on game sharing and resale can be contentious. Nintendo’s DRM can sometimes lead to issues with accessing digital purchases across multiple devices, affecting user satisfaction.
Each platform’s approach to DRM has its own set of trade-offs between security and user convenience. Some users may find the DRM measures to be an acceptable compromise for the benefits provided, while others may view them as overly restrictive.
Impact of DRM on Distribution, Piracy Prevention, and User Access
The Bright Side of DRM
DRM significantly impacts game distribution by enabling digital platforms to control the access and distribution of games. It aids in piracy prevention by making it challenging for unauthorized copies to function correctly. However, DRM can also affect user access, sometimes causing legitimate users to experience difficulties, such as needing a constant internet connection for offline games or facing compatibility issues with certain hardware. The effectiveness of DRM in preventing piracy is a subject of ongoing debate.
While it can deter casual piracy, determined hackers often find ways to circumvent these protections. Moreover, DRM can sometimes lead to negative user experiences, such as difficulties in accessing purchased games or performance issues caused by the DRM software itself.
The Challenges approach!
Although serving the noble need to protect the game and the publisher’s intellectual property, DRM also leaves many mixed opinions in the community, such as:
Consumer Rights
Critics argue that DRM can infringe on consumer rights, limiting how and when users can access purchased content. Some DRM systems restrict the ability to resell or lend games, which can be seen as unfair by consumers.
Technical Issues
DRM systems can cause technical problems, such as game crashes or performance issues. These problems can arise from the additional software required for DRM or from conflicts between the DRM system and the user’s hardware or operating system.
DRM services often run in the background and consume device resources such as RAM… affecting the gaming experience of consumers. Base on how the system work, even high-performance devices still cannot minimize this delay, and it is even more absurd on low-end devices.
Whether or not copy protection applications affect performance is also a hot topic of discussion online. Typically on Reddit, when gamers hated Denuvo because their DRM caused performance issues for their games.
DRM systems often track how players use the game, including how much time they spend in the game. This information can be used to apply time limits or other restrictions, and user hate that they can’t spend more time with their game. Take World of Warcraft for example, this massively multiplayer online role-playing game (MMORPG) has had many time limits in the past, such as daily quest limits and raid locks. These restrictions are designed to prevent players from overloading the game’s servers and encourage them to spread out their playtime. As a result, players are more likely to use a version without DRM to bypass these issues, simply cracked or piracy app as a better substitute.
Piracy vs. User Experience
While DRM aims to combat piracy, overly restrictive measures can alienate legitimate users, leading to negative reviews and decreased sales. Finding a balance between preventing unauthorized use and providing a seamless experience for paying customers is a major challenge for the industry.
The on-going solutions
For user
For consumers, there are many ways to solve the DRM problem. The simplest is to use software that supports free games today. Many applications such as Steam, Epic Game, Humble Bundle or GOG mentioned above, all provide free games without any interference from copyright protection solutions. Therefore, players can freely use them without worrying about the system being stalled by DRM.
For users with higher demands for using famous copyrighted games such as Black Myth WuKong, Resident Evil, … using pirated and cracked versions of the game is a form of assisting in copyright and digital content theft. Use official versions published on game distribution platforms to support developers and ensure the most realistic and smooth gaming experience.
For game publishers and developers
Consumers are very price-sensitive, and price issues are always the reason why games are pirated so much nowadays. Therefore, as a game developer and distributor, they must have monthly promotions and discounts and special holiday offers to encourage players to buy their products.
And in terms of management, using optimized and high-performance rights software like Sigma DRM is also a very important priority. Using quality solutions will ensure the safety of digital content and prevent illegal piracy of game on all platform.
Introduce Sigma DRM for Games Publisher
As the gaming industry continues to thrive with the challenges of traditional DRM, innovative solutions like Sigma DRM offer a way forward. Developed by Thu Do Multimedia, Sigma DRM provides a comprehensive and adaptable DRM solution tailored for game publishers. It combines robust security features while still maintaining user smooth experiences, ensuring that games are protected without compromising player satisfaction.
By leveraging advanced technologies and user-centric design, Sigma DRM represents the next step in effective and user-friendly DRM implementation. Thu Do Multimedia’s solution integrates seamlessly with various platforms, offering flexibility and robust protection to meet the diverse needs of game publishers and developers.
Sigma DRM – The unbreakable shield
The Digital Sea
A vast expanse, where treasures deep reside,
Digital contents, where the secrets hide.
But pirates lurk, with greedy eyes,
On their tippy toes, and bad desires.
But uh-oh, “NOT ON MY WATCH!”
Our greatest hero has arrived!
He carry on your wishes and rights
Protecting your treasures, no matter the size
Sigma DRM, the captain, dedication and light
Defending your assets, see eye on eye.
By Thu Do Multimedia
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing Sigma DRM, game producers can significantly reduce the risk of copyright infringement, helping to secure the work of each individual and allowing them to share with people they want to.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal game uploads and piracy from appearing once and for all.
How Sigma DRM solution protect your gaming creation
DRM Solution – How Sigma DRM Operates
Sigma DRM in game will encode – package your files before release. The solution ensure that users can only access and use them in accordance with established terms and conditions.
Furthermore, Sigma DRM solution can be apply through multiple stages of gaming transferring.
Allows to control the access and distribution of gaming application.
Prevent the piracy and illegal distribution of game.
Diverse business models
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the Sigma DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)Sigma DRM – DRM Sollution (Thu Do Multimedia)
The future of DRM in gaming is likely to see increased integration with cloud services, improved balance between security and user convenience, and potential adoption of blockchain technology for enhanced transparency and security.
As gaming platforms continue to evolve, DRM technologies will need to adapt to new distribution models and consumer expectations. Innovations such as AI-driven DRM systems that can dynamically adjust security measures based on user behavior and machine learning algorithms to detect and prevent piracy more effectively are also on the horizon.
Sigma DRM – Together towards the future!
As businesses operating in the game industry continue to thrive in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:
Effective copyright protection
Sigma DRM will always prevent unauthorized copying and sharing of digital music, protecting the rights of users and game developer.
Transparent distribution
Sigma DRM ensures transparency in the distribution process, because it is essential for building trust and fostering a healthy gaming market, both for user and game developers.
Creating and nurturing a healthy digital gaming market:
By protecting copyright and making the distribution process transparent, Sigma DRM contributes to building a healthy gaming market. We will cooperate and secure that no leakages or illegally copy of game are able to appear on the market ever again.
Conclusion
DRM in gaming is a complex and evolving field, balancing the need for security with the imperative of a positive user experience. While DRM technologies have come a long way, the industry continues to face challenges and controversies.
By adopting innovative solutions like Sigma DRM from ThuDo Multimedia, game publishers can protect their intellectual property while ensuring that players enjoy seamless and satisfying gaming experiences. As the gaming landscape continues to evolve, effective DRM strategies will be crucial in shaping the future of the industry.
If you have any question prior to our product- Sigma DRM, please leave your contact below and we will be answering as soon as possible
Music has become an indispensable part of every person’s life. However, when the market grows and content protection rights become loose, many bad forces have taken advantage of this opportunity to steal and use pirated recordings illegally for profit. Faced with the need to protect music rights, Thu Do Multimedia and Sigma DRM Music solution will be the number 1 content protection shield for your recordings. Let’s find out more in the article
Music – the vast ocean we have yet to discover
Music, a universal language of humans, has played a crucial role in our lives. Especially in a digital world, with the development of technology, music has become closer and more influential than ever. With the advent of online platforms such as Spotify, Apple Music, YouTube, and SoundCloud, we can enjoy any song we want, anytime and anywhere.
Also from the diversification that digital devices bring, the Internet creates conditions for artists to reach more, and spread themselves to the community, bringing great surplus values to the music industry. In addition to the core values for enjoyment, music is a voice and a medium widely used in fields such as advertising, movies, and video games, creating multi-dimensional and engaging experiences.
There have been many major campaigns and famous movies that have created a buzz in the hearts of fans, all through the unique and creative sound experiences of musicians, and artists, and the passion and dedication to their crafts.
A storm of sharing: the digital dilemma for musicians
In the age of connectivity, artists have embraced digital platforms as a powerful tool to reach wider audiences. However, this newfound accessibility has also unleashed a storm of sharing that threatens to erode the foundations of the music industry.
Some difficulties in managing and protecting music rights have left artists operating on digital platforms and music activists with heavy losses, both in terms of image and finance:
Pirates of the Digital Seas
Perhaps, the biggest culprits in this digital piracy spree are often the very fans who should be supporting their favorite artists. Although sharing music without permission is a blatant violation of copyright laws, but the allure of free content is too tempting for many. But faced with warnings, users still try to find ways to circumvent the law and use sophisticated tricks up their sleeves to
When music is shared for free, revenue from copyright sales and performances will decrease significantly, directly affecting the income of artists and music producers. And if you are listening to a song that has not been provided by the artist and has not been permitted to use, then you are probably indirectly supporting the illegal music streaming.
According to reports from the International Federation of the Phonographic Industry (IFPI), in 2018, over 32% of music listeners worldwide were still using pirated and copyrighted music.
Frances Moore, CEO of IFPI, commented:
This report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services. Policymakers around the globe have been scrutinising these issues and increasingly acting to address them.
The digital age opens up many new opportunities for artists to develop and assert themselves. But as their works become more accessible, the exclusivity of music products is reduced, causing a loss of artistic value and appreciation from listeners. And also from the loose management, the tricks of illegal music theft become more sophisticated. Bad guys have taken advantage of loopholes in the transmission. Compressing files and sharing through low-quality platforms reduces sound quality, making it impossible for listeners to fully experience the work.
Difficulty in management
In the current digital age, social platforms have developed significantly. But along with that development is the laxity in controlling and preventing illegal acts. Social networking platforms are very large and diverse, and managing and preventing illegal sharing is extremely difficult.
We can take SoundCloud as an example. This platform is one of the largest in the field of music and audio production and transmission, alongside Apple Music, YouTube… However, in such a large community, SoundCloud’s content copyright policies still have big loopholes. Therefore, we can see thousands of different recordings of the same content without any refinement. Even the copyright management system that SoundCloud connects to will not be able to recognize those recordings because they only differ in the smallest aspects such as lower quality, longer time…
For independent artists, the fight against digital piracy can feel like a David vs. Goliath battle. Illegal sharing and piracy creates an unhealthy music market, making it difficult for independent artists to compete with products that are shared for free and are widespread on social media platforms.
From Thu Do Multimedia and our solution – Sigma DRM Music
Understanding the current situation of the music industry, in the role of a leading provider in Vietnam and Southeast Asia in managing and operating digital content, Thu Do Multimedia is developing our own digital rights management system with the hope of addressing this problem, by the name of Sigma DRM.
More about DRM
DRM stands for Digital Rights Management. It is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission. Sigma DRM is the official name of our product, produced by Thu Do Multimedia.
For businesses operating in the music and audio industry like SoundCloud, security needs to be a top priority. Sigma’s DRM solutions can solve the difficult problems that the application still faces: copyright and pirated music.
Sigma’s DRM solutions can also allow independent musicians and artists to clarify and control what people can and cannot do with their content and resources. The solution also allows them to protect copyrighted material, safeguard their creative and financial investment in their works, and prevent their media from being pirated or illegally shared on the platform.
Sigma DRM Music – The unbreakable shield
The Digital Sea
A vast expanse, where treasures deep reside,
Digital contents, where the secrets hide.
But pirates lurk, with greedy eyes,
On their tippy toes, and bad desires.
But uh-oh, “NOT ON MY WATCH!”
Our greatest hero has arrived!
He carry on your wishes and rights
Protecting your treasures, no matter the size
Sigma DRM, the captain, dedication and light
Defending your assets, see eye on eye.
By Thu Do Multimedia
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing DRM, music producer and singer can significantly reduce the risk of copyright infringement, helping to secure the work of each individual and allowing them to share with people they want to.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal music uploads and piracy from appearing once and for all.
How our solution operating on music and audio platform
DRM Solution – Sigma DRM Music Operation Diagram
Sigma DRM Music will encode – package your songs before release. The solution ensure that users can only access and use music in accordance with established terms and conditions.
Allows to control the access and distribution of music content.
Prevent the copying and distribution of poor quality music.
Diverse business models
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)
A story of success
In the past, Thu Do Multimedia has cooperated with many potential and capable parties in music management and distribution. Among them, Thu Do Multimedia has provided Sigma DRM solution for many online music distribution and publishing platforms both domestically and internationally.
The most typical project is that Thu Do Multimedia is a development partner with Online Music Copyright Joint Stock Company, launching the online music copyright ecosystem MCM Online.
According to Mr. Nguyen Ngoc Han, representative of Thu Do Multimedia – the unit that accompanies the development of MCM Online, MCM is built with 2 technologies: Sigma DRM copyright protection and Sigma Watermarking copyright marking. In which, Sigma DRM technology solution will protect musical works, prevent unauthorized use and transparently count the number of uses when the work is distributed in the digital environment.
In its development roadmap, MCM aims to become the first online music copyright protection ecosystem in Vietnam – a place that provides copyrighted music works to distributors. In addition, to contribute to the development of creative activities, MCM will accompany musicians and singers to organize music nights to honor authors, train and nurture musical composition talents…
The digital age presents both challenges and opportunities for the music industry. To thrive in this new landscape, artists and industry leaders must adapt and innovate. This includes finding new ways to monetize their work, raising awareness about copyright issues, and leveraging technology to combat music piracy.
The storm of sharing may be raging, but it’s not too late to turn the tide. By working together, we can create a digital ecosystem that supports artists, respects copyright laws, and ensures a thriving music industry for generations to come.
Sigma DRM – Together towards the future
As businesses operating in the music industry continue to grow in the future, Sigma DRM will also have more opportunities to assert itself in the international market. Thu Do Multimedia will always try to improve Sigma DRM solution to keep up with the trends of the market and still maintain the goals and directions of our business:
Effective copyright protection
Sigma DRM will always prevent unauthorized copying and sharing of digital music, protecting the rights of musician and music producer.
Transparent distribution
Ensuring transparency in the distribution process is essential for building trust and fostering a healthy digital music market.
Creating and nurturing a healthy digital music market:
By protecting copyright and making the distribution process transparent, Sigma DRM contributes to building a sustainable digital music environment where artists can create with peace of mind and investors can trust.
Sigma DRM Music – Conclusion
The future is bright, but musician and producer must make adjustment must be made to keep up with market trends and protect their precious work . And the issues surrounding copyright and pirated music, although difficult problems, can be solved if there are timely measures and applications such as the Sigma DRM solution of Thu Do Multimedia and other solution from different company.
If your company operates on an online music platform and needs to protect the content of your artists, please contact Thu Do Multimedia immediately to receive the most optimal solution at the most reasonable price, specifically for your business.
Please leave your information about your business below to receive our feedback as soon as possible!
Security cameras are often easily hacked due to poor security. Private images are leaked and exposed. Private, sensitive images are often sold, causing serious privacy violations, affecting the image of individuals, organizations, businesses and causing many other negative impacts. So how can we control this problem? Let’s learn more through the article of Thu Do Multimedia!
1. The current state of security cameras in the digital age
Currently, security cameras are considered “silent guards” in every home, office, and business. They monitor, record, and ensure that every movement is closely monitored. However, amid convenience and safety, a worrying truth is emerging: security cameras can become “open doors” for unwanted intruders. Security camera systems (IP cameras) are chosen by many people to ensure the safety of their families, to look after the elderly, children, and housekeepers, but in reality, they are loopholes for hackers to exploit and steal information for malicious purposes.
From a device considered a tool to help homeowners prevent theft and protect personal property, it is now at risk of becoming a “tasty bait” for many criminals to invade privacy, even blackmail the owner. Not only used in families, most stores, businesses, supermarkets, and banks also use surveillance camera systems to ensure safety, but they lack solutions to prevent hackers from breaking in and ensuring data security for the system. In Vietnam, in recent times, there have been many cases of private images being posted online due to hackers stealing them from home security camera systems.
2. Security Vulnerabilities: When the Guard Becomes the Weak Point
In an increasingly complex technological landscape, security camera security vulnerabilities have become one of the biggest concerns. Hackers are always looking for and exploiting weaknesses in the system to steal data, or worse, use secretly recorded videos for illegal dissemination. When the “guard” becomes an “open window” for bad guys, the important question is: where is the security of our security cameras?
A series of cases of information and image leaks. Private videos have shaken society, causing negative impacts on individuals, organizations, and businesses. It seems that in today’s digital society, camera information security is still not properly cared for and is somewhat lax in the security management process. In addition, with more and more camera devices everywhere, it is dangerous if these images are extracted for bad purposes.
This can almost destroy an individual or an organization depending on the severity. It is scary if we know that the truth is that cheap cameras on the market today have many vulnerabilities. Many cameras are used in families, in businesses, in parks. The frequency of appearance accompanied by security risks makes businesses and users always worried that, if one day suddenly images, information, videos of individuals, families, businesses are leaked for bad purposes and illegal trading. What if the world was always worried that one day it would happen to me?
2.1. The Development of the Security Camera Market in Vietnam
It is forecasted that by 2050, Vietnam will have more than 20 million security cameras in operation. Although this brings many conveniences in security monitoring, it also raises concerns about security and privacy risks. Figures show that Vietnam imports about 3.2 million security cameras each year, mostly from Chinese brands such as Dahua and Xiaomi. However, this increase in the number of security cameras brings with it an increasing risk of hacker attacks and personal data leaks.
A recent report found that more than 800,000 security cameras in Vietnam have been hacked, with nearly half of them at risk of being hijacked. This raises serious concerns about the security of personal information from surveillance camera systems. In particular, leaked videos are being sold openly online for $8 to $40 per clip, which not only affects security but also seriously violates users’ privacy.
To address this challenge, the Ministry of Information and Communications has been developing a National Technical Regulation on Information Security for Internet Protocol security camera systems. According to the new regulations, security cameras must be managed with secure passwords, regularly updated software, and use data transmission protection measures to prevent cyber attacks.
In addition, this regulation also requires data encryption and access control to protect users’ personal information from denial-of-service attacks and other cyber threats. Compliance with new technical standards will help enhance the security of security camera systems, ensuring data security in the increasingly complex digital context.
In the US, security cameras have become an indispensable part of monitoring and protecting public and private areas. Major cities such as New York, Los Angeles, and Chicago have invested heavily in camera systems to prevent crime and maintain security. However, along with rapid development, the US also faces many risks to privacy and cyber security.
Cyber attacks on security camera systems in the US are no longer uncommon, with many cases of hackers exploiting vulnerabilities to infiltrate and leak data. The US government has imposed data security regulations and requires camera manufacturers to adhere to strict encryption and access control standards. This has helped reduce the risk of unauthorized access, but security remains a major challenge, especially for low-cost cameras from China.
In India, the deployment of security cameras is on the rise, especially in major cities like Mumbai, Delhi, and Bangalore. Surveillance cameras in public areas, schools, and government buildings play a major role in reducing crime. However, India also faces security concerns when using security cameras.
The rapid growth of digital infrastructure and the Internet of Things (IoT) has made security cameras easy targets for cyberattacks. Security systems in India are not synchronized, leading to increased data breaches and personal information leaks. The Indian government is trying to tighten security regulations, but this remains a major challenge for an immature digital infrastructure.
The deployment of security cameras in countries like Vietnam, the US, and India is growing rapidly, bringing many benefits but also posing major security and privacy challenges. Information security solutions such as encryption, access management, and national compliance are important steps to protect personal data in an increasingly complex digital landscape.
3. Ways to protect before it’s too late
In the digital age with the increasing risk of cyber attacks, protecting your security camera system is a top priority.
Change your password regularly
Always control and change your password when using the camera. Never use the default password – it’s the “golden key” for hackers. Setting a strong password and changing it regularly will minimize the risk of being attacked.
Install indoor security cameras in less sensitive locations
Businesses should not install cameras in private and sensitive areas such as accounting rooms, data rooms or accidentally capture sensitive, confidential images of the company. Because if this is hacked, information will be leaked. You should install the camera outside in the hallway or balcony. Because if the security camera is hacked, the attacker will not be able to monitor it.
Install Security Cameras in Non-Sensitive Places
Update firmware regularly
Make sure your security camera system is always updated with the latest security patches. Security holes in legacy software can become a gateway for hackers to break in.
Use firewalls and VPNs
Firewalls and VPNs add an important layer of protection, preventing bad guys from accessing your system. They help shield data and prevent remote threats.
However, with hackers becoming more sophisticated, are these measures enough to protect your business’s digital assets?
4. What is the solution for long-term and sustainable security?
In the society of increasingly complex network security, temporary protection measures can only prevent threats in the short term. Changing passwords, updating software or using firewalls can minimize immediate risks, but hackers are constantly developing increasingly sophisticated attack methods.
Mr. Nguyen Ngoc Han – General Director of Thu Do Multimedia said that in the field of security cameras, currently each family has an average of 1 camera, but in the next few years, the whole country will have hundreds of millions of these devices and this is the first field with content that needs to be protected. The recent leak of private clips is proof that security in this field is still being neglected.
CEO Thu Do Multimedia – Mr. Nguyen Ngoc Han
If businesses want to ensure truly sustainable security, they need a stronger, smarter protection system. It is a system that not only prevents current risks but also has the ability to predict and prevent any situation that may occur in the future.
This is where DRM (Digital Rights Management) technology comes in as a comprehensive solution. Not only that, with extensive experience in the DRM field, Thu Do Multimedia has invented the Sigma DRM solution,
Farncombe Security Audit THU DO MULTIMEDIA
internationally certified by Cartesian’s Farncombe Security Audit ®, an independent assessment method for security solutions, complying with content protection standards set by Hollywood studios and major content owners worldwide. Thu Do Multimedia is the first enterprise in Vietnam, also the only enterprise in Southeast Asia, and one of six enterprises in Asia to achieve this certification. More than just a data protection tool, Sigma DRM acts as a perfect shield, helping businesses manage and protect their digital content against threats of intellectual property infringement and copyright infringement.
Why do businesses need Sigma DRM solutions?
Comprehensive digital data management and protection
With Sigma DRM, businesses can set specific access rights for each user, ensuring that only authorized people can access documents, videos or other important digital assets. This not only protects content from unauthorized copying but also controls how it is used and distributed.
Long-term security – not just a short-term solution
Unlike temporary security measures such as passwords or firewalls, Sigma DRM provides a sustainable solution, helping to prevent infringements from the beginning. This technology acts as an active defense shield, constantly updating and predicting potential risks, bringing absolute peace of mind to businesses.
Protecting intellectual property rights and increasing profits
With Sigma DRM, businesses not only protect their digital assets but also optimize their intellectual property rights. This means minimizing damage from copyright infringement, while helping to increase profits from legally exploiting digital assets.
Comprehensive control on all platforms
A prominent advantage of Sigma DRM is the ability to control content on many different platforms and devices. Businesses can set limits on access time, number of devices or content resolution. This is especially useful when implementing marketing campaigns or when distributing digital content to customers.
Increasing trust and reputation for the brand
Safety and security are always top priorities in the modern business environment. By using Sigma DRM technology, businesses not only protect data but also enhance their reputation in the eyes of partners and customers. Tight security is a plus point that makes the brand more trustworthy.
Sigma DRM is a smart choice for the future of digital security
In the digital age, when data and digital content become valuable assets of businesses, investing in a comprehensive security solution such as DRM is no longer an option but an essential requirement. Only with a strong protection system can businesses feel secure in developing, expanding their scale and maintaining a competitive advantage in the market. However, Sigma DRM is the most comprehensive and complete version, reducing security risks to almost ZERO – when using the Sigma DRM solution. It is not just a tool, but a shield to protect the future of businesses, ensuring that all digital assets are safe, effectively managed and bring long-term value.
CONCLUSION
Security at your fingertips
Our world is changing every day, and technology brings both opportunities and challenges. Security cameras can be a powerful tool to protect us, but they can also be a double-edged sword if not properly protected. A combination of basic security measures and a long-term solution like Sigma DRM will be the key to keeping your system safe. Make the smart choice and take control of your security with Sigma DRM – the solution for a future without worrying about leaks or intrusions. Thu Do Multimedia – A companion for businesses in protecting and managing digital rights
SoundCloud, a vibrant online music playground for independent artists, is now facing a major challenge from digital copyright issues. In today’s article, find more about the current situation and explain the reasons why SoundCloud should use Sigma DRM software from Thu Do to ensure their artist’s safety.
Reason behind SoundCloud success
The Holy Grail of musical artist
As mentioned above, SoundCloud is one of the online applications specializing in music and audio, which they claim to be “the world’s largest music and audio platform”, officially operating since 2008. Besides famous online music streaming applications such as Spotify, Apple Music, Zing MP3, the platform always has its directions and gaps on the current online music streaming platform.
After 17 years of operation and development and always putting the community first, Soundcloud has served many of its file customers, along with many other development and operational purposes. A large portion of the users will use the application as a library to store music and audio according to their preferences and needs. The rest are artists, who see this as a great place to develop their music and podcast careers.
Because of its simple interface and way of working, artists have been the place to discover their debut albums for the company and it doesn’t cost anything. Notable examples include Billie Eilish with her debut single Ocean Eyes in 2015, legendary rock group Sonic Youth and electronic music producer Moby, and Halsey with Ghost in 2014.
In addition, it is a bit like YouTube in that anyone can upload their content. When it’s public, everyone else can find and listen to it. Emerging musicians often put their music on SoundCloud; podcasters will share their shows on SoundCloud; While Sound Engineer (also known as producers) regularly upload their projects or experiments related to sound like type beat…
SoundCloud App
Great Feats of SoundCloud
SoundCloud is an open platform. Some audio streaming and hosting services have strict terms of use, creating many complex barriers between users and their content. As for SoundCloud, they always find ways to optimize and make sharing and streaming audio easy and transparent. Here are some reason why user and music artist prefer SoundCloud over Spotify and other music streaming platform:
Turn left, take on a different corner!
Instead of placing itself and following the familiar approach, since its first days of establishment, the platform has always aimed to develop and identify itself as a place for underground artists, as well as indie artists who work independently, not signed to any record label or organization.
Everything for their users
Since 2010, when the record industry was going through a serious revenue crisis, signing a promotion contract with a record label became less attractive than ever. Underground and indie artists, instead of signing strict agreements with producers and labels, started to look for ways to distribute their music to cut costs and be more connected to their users.
And SoundCloud stepped into the market as a savior at that time. The platform’s policies were also very friendly and generous to consumers such as:
No song upload limit – and it’s completely free!
Yes, artists saw this as a once-in-a-lifetime opportunity for independent artists to upload all their products to the market without any difficulty in the distribution process. Even the duration of posting songs can be up to hours.
And best of all, all they need to pay is the time and effort for their music without caring about the price, because SoundCloud does it completely for free. They do not have to worry about weird surcharges from record producers and can freely post their music anytime, anywhere they want.
Although currently, some terms have changed to suit the current development situation of SoundCloud, this is still one of the biggest bright spots of SoundCloud in the world’s audio production industry.
No need to post through complicated intermediary systems
All users need to do is post songs through the system and after a few simple steps, all the files they want will be posted on the system without having to go through any complicated management or intermediary systems.
The platform of freedom and connection
Stepping up and pioneering the movement of connection and community building, SoundCloud allows independent and underground artists to freely connect and make music, communicating directly with their audiences on a digital platform.
Comparing SoundCloud to platforms like Facebook, Vimeo, or Flickr that only allow users and artists to upload music, SoundCloud emerges as a 3-in-1 environment: an unlimited upload server, an extremely convenient workspace for artists, and a step forward.
The problem arise!
When features are the problems!
SoundCloud was well-known for their massive user fanbase, which set them apart from their competitors like YouTube or Spotify. But there is a catch to this system!
Because SoundCloud emphasizes diversity, this music platform will have certain limitations in digital copyright management. Allowing users to freely upload cover content increases diversity but is subject to copyright.
The veil unfolds
The current state of music right protection on SoundCloud
SoundCloud, like many digital platforms, has faced the ongoing challenge of protecting content rights. Despite efforts to implement robust copyright protection measures, the platform has encountered persistent issues related to illegal content sharing.
In an attempt to address these concerns, they partnered up with Audible Magic, a technology designed to identify re-uploads of music and detect copyright infringements. While the technology holds promise in theory, there’re still limitations. One notable shortcoming is its inability to accurately detect songs with subtle differences, such as re-ups with lower quality or longer duration.
Soundcloud’s ability to allow users to upload music freely also encourages illegal uploading. If you want to find a song by any Indie artist, you can see that the original song is lost in thousands of other re-ups and re-ups. Some re-ups even have higher views and interactions than the original song.
Consumer are the reason
Consumer awareness plays a crucial role in combating illegal content sharing. Despite efforts to educate consumers about the importance of respecting copyright laws, many individuals continue to engage in practices such as downloading pirated music. According to reports from the International Federation of the Phonographic Industry (IFPI), in 2018, over 32% of music listeners worldwide were still using pirated and copyrighted music.
Frances Moore, CEO of IFPI, commented:
This report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services. Policymakers around the globe have been scrutinising these issues and increasingly acting to address them.
SoundCloud has played a pivotal role in launching the careers of numerous indie artists, providing a platform for them to share their music with a global audience. However, in recent years, some artists have begun to distance themselves from the platform due to concerns surrounding copyright protection.
One notable example is Kien Trinh, a prominent Vietnamese indie artist who has publicly expressed his frustration with the prevalence of illegal music uploads. Despite having deep roots in the platform, Kien has announced his decision to delete his account and cease supporting illegal uploads.
Or like KidBuu, a rapper who uses the SoundCloud platform to facilitate illegal music plagiarism, violating the artist’s rights. He uses the SoundCloud platform to transform other people’s works and claim them as his own, such as using Trippie Redd’s beat and rapper Yeet’s “No Feel” in his recent song.
Many other indie artists and bands, including rapper bbno$, Sonic Youth… have also encountered challenges related to copyright infringement on SoundCloud. The platform’s failure to adequately address these issues has led to a growing number of artists seeking alternative platforms with more robust digital rights management (DRM) systems.
Impacton SoundCloud itself
Kien Trinh was not the only victim of illegal uploads through this platform. And if it does not make timely adjustments in the management of digital music rights for their artists, many more individuals will choose other forms and platforms with better digital content rights management (DRM) systems to protect their efforts and intellectual property.
Alongside from partnering with Audible Magic, SoundCloud should also enter into contracts with other digital rights managers to ensure that their independent artists have the right to protect their content and allow them to distribute it to those they license and allow to post it.
Solutions for copyright issues on SoundCloud and Thu Do Multimedia
From SoundCloud
Each process of transmitting digital content requires different stages to ensure that the rights of artists are put first. And in an environment that promotes creative freedom as well as the diversity of digital content, personal issues should be respected even more.
To ensure that process, SoundCloud must sign with other external copyright management parties to prevent any unwanted case from happening.
From Thu Do Multimedia and our solution – Sigma DRM
Understanding the current situation of SoundCloud, in the role of a leading provider in Vietnam and Southeast Asia in managing and operating digital content, Thu Do Multimedia is developing our own digital rights management system with the hope of addressing this problem, by the name of Sigma DRM.
More about DRM
DRM stands for Digital Rights Management. It is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission. Sigma DRM is the official name of our product, produced by Thu Do Multimedia.
For businesses operating in the music and audio industry like SoundCloud, security needs to be a top priority. Sigma’s DRM solutions can solve the difficult problems that the application still faces: copyright and pirated music.
Sigma’s DRM solutions can also allow independent musicians and artists to clarify and control what people can and cannot do with their content and resources. The solution also allows them to protect copyrighted material, safeguard their creative and financial investment in their works, and prevent their media from being pirated or illegally shared on the platform.
A long-term investment, here at Thu Do Multimedia
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. Digital Rights Management (DRM) is a technology that can help protect copyrighted content from unauthorized access, distribution, or modification. By implementing DRM, SoundCloud can significantly reduce the risk of copyright infringement on its platform.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors, stopping illegal uploads from appearing on SoundCloud once and for all.
How our solution operating on music and audio platform
DRM Solution – Sigma DRM Operation Diagram (1)
When quality meet standards
Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
Through more than 14 years of development and constant service innovation, we can proudly said that our products have continuously improved and gained a foothold in the international market. Especially, in December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)
CONCLUSION
As an environment that develops for the community, SoundCloud must make adjustments to keep up with market trends and retain its artists. And the issues surrounding copyright and pirated music, although difficult problems, can be solved if there are timely measures and applications such as the Sigma DRM solution of Thu Do Multimedia and other solution from different company.
If your company operates on an online music platform and needs to protect the content of your artists, please contact Thu Do Multimedia immediately to receive the most optimal solution at the most reasonable price, specifically for your business.
Please leave your information about your business below to receive our feedback as soon as possible!
Discover the ultimate guide to creating a Podcast from A-Z and learn how to increase your revenue by using the Sigma DRM solution to protect and manage your content. Whether you’re a content creator looking to engage with a select audience or want to publish exclusive, high-quality podcast episodes, Sigma DRM offers the tools to secure your intellectual property while maximizing profit. Explore how Thu Do Multimedia can help you transform your Podcast journey today!
1. Podcast: The Unlimited Playground for Content Creators
Podcasts are more than just conversations; they are a platform for unlimited creativity. This is where you can unleash your unique content, from inspirational stories to in-depth knowledge to even the funniest and weirdest topics. Podcasts offer a great opportunity to reach out and engage with your listeners in a more intimate and creative way.
Why is so HOT?
Podcasts are becoming a popular trend due to their convenience and accessibility. Listeners can enjoy anytime and anywhere – whether they are driving, cooking, exercising, or even relaxing in the shower. It are not only a creative outlet, but also a way to build deep relationships with their audiences. That is why “podcasts” are becoming the number one choice for content creators who want to expand their reach and build their personal brand.
2. Why Podcast is the Ultimate Creative Playground
Podcasts are unlike other content platforms, this is the playground where you can: “shoot ideas” freely without worrying about appearance or context. No need to be too concerned about a sparkling makeup look, just a “cool” voice and a Podcast with attractive content, the creator can be ready to conquer the world!
There is an audience for everyone! Whether you are passionate about food, passionate about technology or an “expert” on how to raise pets, how to spend money or life skills and take care of your soul, there will definitely be someone out there eagerly listening to every story you share. “Podcasts” help connect with everyone, from empaths to people with similar interests.
3. First Steps to Becoming a “Podcast Superstar”
If you want to create a truly unique but don’t know where to start, don’t worry! The key is to choose a topic that excites you every time you think about it.
You don’t need a professional studio or complex equipment. Just a good-quality mic and some confidence, and you can start recording right from your bedroom. Imagine sitting in a comfy chair, sipping coffee, and sharing your fun thoughts with listeners worldwide – simple but incredibly effective!
Once you’re done recording, the next exciting step is uploading your Podcast. From Spotify to Apple Podcasts, these platforms will be the perfect launchpads to take your voice to the world!
4. How to Make Your Podcast a “Hit”
Sound needs to be “smooth.”
Imagine your listeners are relaxing, enjoying your engaging Podcast content, but then… Pop! – crackling sounds, echoing like it’s coming from a cave, ruining the mood. Don’t let that happen!
While Podcast is a creative playground, investing in sound quality is essential to keep listeners engaged. A good microphone, a quiet recording space, and professional sound editing will make Podcast sound smooth and enjoyable. Remember, if the audio is bad, listeners will quickly leave – no matter how great content is!
Storytelling – The secret to “hook” listeners.
Everyone loves a good story. That’s the secret to making more engaging! No matter the topic, turn it into an exciting narrative. Connect with your audience through each episode and leave them eagerly anticipating the next.
SEO Optimization – The key to being discovered.
SEO isn’t just for blogs! To make your Podcast more accessible to new listeners, SEO optimization is essential.
Choose relevant keywords for your topic and use them in title, description, and even within your content. For example, if your topic is “confidence,” make sure your title includes something like “Podcast to Boost Your Confidence,” and use related keywords in the description. Don’t forget to use engaging keywords to increase your chances of appearing on platforms like Spotify or Apple Podcasts.
With great sound quality, engaging content, and SEO optimization, your Podcast will not only attract but “hook” listeners from the first episode!
5. “Secret Tricks” to Attract More Listeners
Podcast Success? Don’t Forget Social Media is Your Best Friend!
If you want to “go viral,” remember that social media is your most powerful ally. Share exciting highlights from your Podcast on Instagram, TikTok, or Facebook. Choose emotional or surprising moments to spark curiosity and make your audience hit that play button immediately!
Invite Guests, Add Excitement to Your Podcast
One of the most effective ways to make yours more interesting is by inviting guests. They don’t have to be celebrities – just people with great stories to share. Guests will make the conversation more lively and engaging, attracting more listeners.
Interaction is Connection
Listeners don’t just want to listen – they want to participate! Encourage interaction by asking fun questions or inviting them to share their own stories. This helps build a deeper connection with your listeners, making them feel like they’re truly part of your Podcast.
6. Monetizing Your Podcast – Turn Passion into Profit
Advertisements And Sponsors
When your Podcast starts gaining a stable audience, brands will come knocking with advertisement offers. Not only will you earn income from ad spots, but you’ll also have the chance to collaborate with amazing brands. Make your Podcast stand out, and let it become a sponsorship magnet – a creative and profitable endeavor!
Paid Content – Exclusively for “Super Fans”
Why not offer exclusive paid content? Unique episodes only for paid subscribers make them feel “privileged.” And this is where you need DRM (Digital Rights Management) to protect your content from being copied or used without permission. With DRM, you can rest assured that only those who pay will have access to your masterpiece.
Fonos is the #1 Book App in Vietnam on the Apple App Store & Google Store. With 13,000+ copyrighted Audiobooks, Podcourses, Ebooks, Podcasts and many other rich contents. Fonos is also the largest copyrighted TALKING BOOKS store in Vietnam. Fonos brings you the most popular books by domestic and international authors. With 13,000+ exclusive content Complete set of English Audiobooks from Oxford University Press. With a library of 1,000+ popular Ebooks. Enjoy thousands of knowledge content for Fonos Members.
Currently, Fonos is a customer partner of Thu Do Multimedia in managing and protecting copyrights for famous audiobooks and Podcasts in Vietnam, such as Have A Sip by Host Thuy Minh.
7. Boost Your Podcast Revenue with Sigma DRM: Protect Copyright, Maximize Profit
If you are a content creator or content owner, specifically a Podcast creator, have you ever felt like you are making great but someone is always trying to “steal” them? Your content is a “valuable asset” and intellectual products deserve to be protected.
Podcasts are not just normal conversations but are products that are carefully invested in terms of content, stimulating listeners to seek out the knowledge that the creator has accumulated, and then create inspiring success stories. It would be a pity if one day the author discovered that his work is being illegally shared everywhere without his knowledge, or even plagiarized and intellectually stolen.
So how can we control who has the right to listen? The Media Owner will be the one to decide who has access to the content, from free listeners to paid subscribers. That’s when “Sigma DRM” steps in like a “superhero” with an optimal shield, protecting and managing your content from all copyright infringement risks! No more “free listening”!
Stop Unauthorized Podcast Distribution with Sigma DRM: All-in-One Protection Sigma DRM technology encrypts all music, issues a decryption key each time the work is used, and each time the key is issued, the system counts it as one use of the work . Issuing a key for each use can be likened to a request for permission to use the work, and that is the basis for transparency in the number of uses when the work is distributed on the internet. DRM technology is now widely used globally to protect copyright in the fields of: Television or electronic publishing.
DRM Solution Protect Digital Rights by Thu Do Multimedia
Exclusive Spaces for the Most Special Audiences to convey the emotions and knowledge that content creators have worked so hard to create. But what if only the most loyal listeners could access special episodes? What if they felt privileged and prioritized over everyone else? That would not only create a deeper relationship with the audience but also help content owners build a cohesive community.
This is where DRM (Digital Rights Management) – a powerful copyright management solution – appears as a “golden ticket” to help content owners decentralize content, allowing only those who are truly interested to listen to what the author shares. DRM allows for the creation of exclusive collections, helping audiences feel like they are part of something special, just for them.
Enhance Audience Value with In-depth Content.
When a content owner puts all their love and passion into creating content, there is nothing better than seeing their audience feel and appreciate the knowledge they have worked so hard to create. Prioritizing listening access is also a way to honor the most loyal listeners, helping them feel more valued and engaged.
Imagine:
The content owner is sharing a series about personal finance management skills, but instead of letting everyone listen, you reserve the most important, most detailed episodes for only your fan community or those who are willing to pay for that knowledge.
You create real-life case studies, financial strategies that only your loyal audience has access to. This is not only a way to create exclusivity but also a way to show respect for the listeners who have always accompanied the author.
When your audience feels like they are getting valuable knowledge, not just free information, they will be more attached to you, and the relationship between you and your listeners will grow deeper.
DRM – A Tool for Creating Great Personalized Experiences
DRM is not only a tool to protect content from copyright infringement, but it is also a way for you to create a personalized experience for each audience. With DRM, you can:
Restrict access: Only special listeners, those who have contributed or subscribed to the service can listen to special episodes. This not only helps protect your rights but also helps you create a deeper connection with your audience.
Protect exclusive content: No one can take away what you have created without your permission. DRM is a shield to protect the precious episodes that you have put your heart and soul into.
Create a More Meaningful Journey with DRM
Imagine a world where every piece of content you create is more than just audio, it’s a journey that connects with listeners who truly care. With DRM, you can take control of that journey, protect your content, and enhance the value of every episode you share.
When you deliver real value to your most valuable listeners, they not only listen, but engage with you on a deeper level. They feel heard, appreciated, and they’re with you every step of the way.
8. Conclusion: The Future of Podcasting – You Could Be the Next Star
In the context of increasingly growing podcasts, not only is creating attractive content important, but managing copyright and protecting your content is also a vital factor. This is where DRM (Digital Rights Management) becomes the optimal solution, helping to completely control the use of content, ensuring that only authorized people can access and enjoy your podcast.
DRM not only protects the rights of creators but also helps to enhance the value of content When your podcast is properly protected, you can not only avoid copyright infringement but also optimize revenue from exclusive content. New technology trends like AI and voice search are opening up golden opportunities in podcast discovery and distribution, and DRM is the “shield” to confidently step into the digital future. If done well, it will not only be a creative channel but also a powerful launch pad for your name, with maximum protection from DRM.
The booming digital age has caused media content to face major challenges in copyright protection and data security. Businesses can have their data stolen if they do not have timely protection solutions. So what role does the DRM solution play? Let’s find out more with Thu Do Multimedia in the article below!
1. DRM Solution and the Urgency of Intellectual Property Protection in the Media Industry
The media industry is growing in both quantity and quality. More and more entertainment and media companies are being established. This means that businesses have to face risks of data and resource leakage. Surely businesses do not want their intellectual property to be stolen and become a lucrative target for bad guys. So the DRM solution was born in the current context as a savior solution for those difficult problems. Businesses can reduce the burden of risks related to information security thanks to advanced DRM solutions. Unpredictable challenges that content providers may encounter.
According to the latest statistics of the Vietnam Cyber Security Agency, in June, 90,033 weaknesses related to information security vulnerabilities of agencies and organizations in Vietnam were recorded. This number is slightly increasing compared to the previous 3 months, with 88,990, 89,351 and nearly 89,400 vulnerabilities recorded, respectively.
In addition, businesses can face countless unpredictable risks. Screen capture can be quick and easy, especially in a remote work environment. Attackers often look for vulnerabilities in software to penetrate systems. As technology advances, phishing techniques become more sophisticated, making it difficult for employees to distinguish between real and fake. Many businesses even rely on third parties, so when one partner has a security incident, they can also be affected.
Mr. Nguyen Ngoc Han – General Director of Thu Do Multimedia Company, said that in Vietnam, 80% of copyright infringement occurs on digital platforms. The most infringed content is television programs (49.4%), movies (17.1%), music (16%), books (11.2%) and software (6.2%). The damage is huge, up to 348 million USD.
“Copyright infringement in Vietnam is like a maze. In previous years, copyright infringement was simply copying the set-top box with the type of set-top box television, but now, the form of infringement has become more sophisticated and complicated, with cross-border infringements appearing” – Mr. Han said.
DRM stands for Digital rights management. This term is the use of technology to control and manage access to copyrighted material. Another meaning of DRM is the transfer of control of digital content to a computer program. DRM aims to protect the rights of copyright owners and prevent content from being distributed or copied without permission.
Businesses need to assess their businesses early and be clearly aware of protecting their resources and products. DRM solutions can solve the difficult problems that businesses are still facing. The market today has countless tricks to steal data, illegal websites to bring down businesses and reduce the company’s revenue. Timely decisions need to be made so as not to be left behind.
DRM solution can also allow authors, musicians, filmmakers and content creators to clarify and control what people can or cannot do with their content and resources. This solution also allows them to protect their copyrighted material, protect their creative and financial investment in their works, and discourage their media from being pirated or illegally shared.
DRM solutions rely on DRM software. The software acts as a platform to prevent users from using unauthorized content in ways that the owner does not approve. DRM software can effectively address issues that businesses may run into, such as:
DRM Solution – Digital Rights Enforcement
DRM solutions use software to enforce digital rights and resource usage policies. This can ensure that users comply with the terms of use set by content creators or rights holders.
Access Control with DRM solution
DRM solutions are software-based, allowing organizations to control which users can access which content. The software can manage user authentication methods and passwords, digital certificates.
License Management through DRM Solutions
DRM solutions also help manage the creation, distribution, and authentication of licenses that grant users access to purchased content or products.
Digital Content Encryption through DRM Software
DRM solutions through software to use encryption techniques to protect digital files and media from unauthorized access or consumption. Encryption converts content into a format that can only be viewed or accessed by authorized and approved users.
DRM solutions help track copyright usage
Businesses can track and record what content is being accessed, used, and shared using DRM solutions. This information can provide valuable feedback to creators or owners about user behavior.
Easy watermarking with DRM solutions
Businesses can use DRM solutions to embed identifiers by placing watermarks to authenticate the origin of files. The purpose is to prevent unauthorized sharing or theft of content.
3. Sigma DRM solution is a long-term investment for businesses
Sigma DRMsolution is considered an exclusive solution, only available at Thu Do Multimedia (Vietnam), leading in the field of digital content management and protection when released. With Sigma DRM, content shared for sales, testing or evaluation purposes is fully protected from the risk of information leakage, illegal distribution or storage when falling into the hands of individuals or organizations with bad intentions. This helps ensure the intellectual property rights of the author, while effectively preventing all copyright infringements.
From the stage of content production at the studio to the time of display on users’ devices is a long journey, with many risks of leakage and copyright infringement at any time. Sigma DRM is the solution to help businesses escape the fear of having their intellectual property rights violated.
In the diverse digital content field such as TV series, music, podcasts, audio, audiobooks, EdTech textbooks, photos, videos, etc., the owners of these products, also known as “content owners”, must rely on reputable publishers such as Netflix, Spotify, Fonos, iTunes, Warner Music to bring products to users.
After going through many steps like that, copyright can hardly be absolutely protected without a timely and comprehensive protection solution. Although businesses can use many different solutions at each stage, the problem of optimization and ensuring the highest security is always a challenge that needs to be solved.
Each current DRM solution is usually only optimized on certain platforms. The combination of many different methods will help increase overall security. Sigma DRM is completed and achieves 100% security accuracy, which is also considered a comprehensive difference compared to other competitors. Thu Do Multimedia’s Sigma DRM solution is certified. Many leading Vietnamese and international studios and production houses choose Sigma DRM as their leading solution for managing their intellectual property. However, some regions or countries require compliance with specific security standards, and relying on a single solution may not be enough to meet these requirements.
4. DRM Solutions – Conclusion
Thu Do Multimedia owns the optimal DRM solution. Sigma Multi-DRM includes 4 security solutions, including: Play Ready, Widevine and Fairplay, Sigma DRM, has met the standards for most of the largest copyright owners in the world to agree to grant content on the Internet environment.
In December 2019, the DRM solution to protect digital content copyright with the commercial name Sigma DRM of Thu Do Multimedia Joint Stock Company (Thu Do Multimedia) was inspected and certified by Cartesian to meet international security standards. Cartesian is an organization specializing in inspecting security products in the world.
Sigma Multi – DRM Solution (Thu Do Multimedia)
On October 16, 2020, Thudo Multimedia’s Sigma copyright protection project completed the integration of security solutions from Microsoft, Google and Apple with Sigma DRM to become a comprehensive copyright protection solution (commercially named Sigma Multi-DRM).
This is a solution that meets both the security requirements at the operating system level (Operating System) often used by valuable copyright owners such as Hollywood film studios, English Premier League,.. and the security requirements at the application level of third parties.
DRM Solution – Sigma DRM Operation Diagram
With the completion of the inspection for the two products Sigma DRM and Sigma Multi-DRM from Cartesian, Thu Do continues to be the first enterprise in Vietnam, the only enterprise in Southeast Asia, and 1 of 6 enterprises in Asia to achieve this certification. Up to now, Cartesian has certified DRM security solutions for 20 enterprises globally.
DRM Solution – Sigma DRM Packaging Model
On October 18, 2020, Sigma DRM digital content copyright protection solution was the only digital content copyright protection solution honored at the Vietnam Digital Transformation Awards (VDA) 2020.
DRM Solution – Sigma DRM Authentication Model
By announcing that it meets international security standards, Sigma Multi-DRM qualifies major copyright owners to use Sigma Multi-DRM in copyright protection, while fully supporting decryption on devices supported or developed by Microsoft, Google, or Apple.
In today’s dynamic digital landscape, DRM solutions are indispensable to protect the integrity and exclusivity of published content. Businesses in the media industry need to prioritize developing and implementing strong, flexible copyright protection strategies that respond quickly to ever-changing challenges. For expert guidance and appropriate product advice, contact Thu Do Multimedia today.
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